In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Kyle Bush, cofounder of Cumberland Creative, to talk about a misstep many founders make without realizing it—waiting too long to prioritize marketing.

When you're heads-down building a business, it's easy to prioritize sales and delivery over everything else. But what happens when those efforts stop scaling? Kyle shares the turning point that forced him to rethink how his team approached growth and why marketing couldn't stay on the back burner any longer.

In this episode, you’ll learn:

🔥 Why relying on sales alone creates a growth ceiling

🔥 How delaying marketing leads to a harder climb later

🔥 The perils of handling marketing "by committee"

If you're in the early stages of building something, or just now realizing your marketing might be an afterthought, this one’s for you.

We Want YOU on the Show!

🎙 Submit to Be a Guest

We’re looking for CEOs and Founders who’ve made big marketing mistakes and are open to sharing what they’ve learned in a full episode. Interested? Email us to start the conversation.

🎙 Get Featured on the Show

Are you a marketer with a story to tell? Record a 30-second voice memo about your marketing mistake and the lesson you learned and email it to us. We may feature your clip on the podcast.

📩 Send all submissions to: mbmm@provisionsgroup.com with the subject line 'Marketing Mistake Submission'.