In this revealing episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, is joined by James Carbary, founder of Sweet Fish Media, a powerhouse in B2B growth content. Behind Sweet Fish's success lies a story of an enormous misstep that almost unraveled everything. He dives into how an unclear brand position caused confusion both internally with his team and externally with potential customers, leading to wasted time, lost resources, and financial setbacks.

You’ll hear about:

🔥 Why “going with your gut” on strategic decisions can often be a double-edged sword

🔥 The power of leadership alignment and how a unified vision is essential for executing a successful marketing strategy.

🔥 The critical importance of brand positioning and how getting it wrong can confuse both your internal team and your customers

This conversation serves as an honest assessment for CEOs and marketing leaders navigating the complexities of brand positioning. If you’re grappling with aligning your messaging or facing confusion internally or externally, this episode offers invaluable lessons on how to get the foundation right for long-term growth and success.

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Positioning Killed Our Pipeline with James Carbary

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