Podcast
My Business Playbook
Hosted by Laura Higgins · EN
Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.
Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
41episodes
Episodes
Newest firstAll episodes
628: The Exact 4-Part Formula Behind My Highest Converting Posts
1w ago00:26:59Tap to summarizeWant to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleDownload my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator)You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients.What You'll Learn: The habit almost every creative has that kills their best ideas before they ever get a fair shotWhy "safe and polished" content is now the fastest way to get ignoredThe $9 ad that made over $50k, and the one thing about it that had nothing to do with luckThe DM mistake that means your content is doing all the work for nothingMy exact four-part formula for a post that converts, and the part almost everyone skipsThe three content pillars I build everything around now, and why "how to" doesn't work like it used to
Transcribe →627: The Mindset Costing Australian Founders Millions (Nobody Talks About It)
2w ago00:21:41Tap to summarizeWant to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleWhat if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Syndrome quietly keeps us all playing smaller than we need to.What You'll Learn: Why Americans seem to celebrate success while Australians instinctively downplay itThe surprising reason Tall Poppy Syndrome isn't just about jealousyThe subtle habits that reveal you're operating from scarcity without even realising itHow becoming a louder cheerleader for others can completely shift your own mindsetWhy sharing your wins isn't bragging - it's giving someone else permission to believe bigger is possible
Transcribe →626: 7 Lessons From Our Biggest Event Yet (BTS)
3w ago00:36:55Tap to summarizeJOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join)BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-surveyAfter wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn:Why AI is making in-person connection more valuableThe emotional moment that proved free content builds trust long before someone becomes a clientThe event change that transformed the experience without adding more contentWhat separates an unforgettable event from one people simply attendThe behind-the-scenes systems that made this our biggest and best event without burning out the teamWhy the biggest win wasn't the event itself - it was building a business that no longer depends on me
Transcribe →625: How This Agency Owner 5x'd in One Year (Live Coaching Session)
Jun 2900:41:21Tap to summarizeKai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.What You'll Learn:The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking afterInside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interestingThe fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenueThe 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching
Transcribe →624: Selling in a Skeptical Market
Jun 2200:24:19Tap to summarizeYour buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record. Here's exactly how. Why your prospects are walking into sales calls with their arms crossed - and what that actually signals about where you're losing dealsThe difference between chooser energy and beggar energy, and which one a skeptical buyer can feel before you've said a single wordThe three-layer discovery method that takes someone from "I need a new website" to understanding the real reason they need to buy - and how it handles objections before they even come upWhat "I need to think about it" and "I need to talk to my partner" actually mean - and the move that handles each one without going on the defensiveThe one question to ask before you end every call that gets your prospect selling themselves into your offerWhy performance is just the lag measure - and how to fix conversion at the sourceWant to go another level deeper? Check out my 7 Figure Operating System:https://tools.laurahiggins.com/7
Transcribe →623: Active Recovery Is The Work
Jun 1500:20:59Tap to summarizeYou've probably heard the burnout advice before: slow down, do less, take a break.But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep performing, and keep doing work I love.What You'll Learn: Why I believe burnout is often the curse of overachievers The recovery advice that helped me - and the advice that made things worse What professional athletes taught me about sustainable performance How to identify the people, places, and experiences that genuinely refill your energy tank Why recovery needs to be planned before you need it The framework I use to recover from high-output seasons without crashing afterwardReady to build a business that grows without burning you out? Check out my 7 Figure Operating System: LaurahigginsThe 7FOS System
Transcribe →622: How to Niche Down in 2026 and Finally Attract Your 10/10 Clients
Jun 800:12:10Tap to summarizeMost creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of. If you're tired of filling your calendar with the wrong people and ready to build a business that attracts premium, aligned clients, this episode will show you exactly where to focus.What You'll Learn: Why talented creatives still attract nightmare clients, even at $30k, $50k, and $100k months The hidden cost of being "for everyone" and how it's hurting your business The three-level niching framework that makes ideal clients feel understood before they even inquire Why most creatives completely overlook the one thing that makes them impossible to replace The AI-proof advantage that helps dream clients choose you over equally qualified competitors How to become a category of one instead of competing on price, credentials, or experienceReady to attract more 10/10 clients and build a business that scales without the chaos? Check out my 7 Figure Operating System: https://tools.laurahiggins.com/7
Transcribe →621: You're Fully Booked. So Why Does It Feel Like This?
Jun 100:13:47Tap to summarizeYou're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it.What You'll Learn:Why "fully booked" is the signal your setup needs to change - not proof that it's workingThe 4 step Profit and Energy Audit: how to audit your time to see what to prioritise, protect, delegate, and deleteWhy cutting your morning walk and Pilates when you get busy is one of the worst business decisions you can makeThe Capacity Ceiling principle: how hitting your time limit also means hitting your income limitHow the audit frees up your head, not just your calendar - and why that matters more than the hoursNote: The live Beyond Booked Workshop referenced in this episode has now passed. More workshops and training opportunities are on the way, so stay tuned for future events!
Transcribe →620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev
May 2500:52:44Tap to summarizeI've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over. What You'll Learn:Why the only people who should be on LinkedIn are selling something expensive - and what the threshold actually isThe tribe theory: why your niche might be broken before you've written a single post (and the 4 types of tribes that fix it)Matt's movie-preview hook formula: the 4-part structure that makes people click "read more" every timeThe clone strategy: how to build a list of perfect-fit prospects in 30 minutes using LinkedIn Sales NavigatorWhy Matt's business partner closed $100k on LinkedIn with no profile, no content, and zero postsThe one signal that tells you your marketing is working: it feels boring👉 Click here to check out Matt’s website and learn more about Link Ninja: https://sevenfigurecreators.com/
Transcribe →619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner
May 1801:03:45Tap to summarizeShe made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before. What You'll Learn:Why hitting 10K months can be the moment your business finally breaks youThe "great big terrible month" story - and the surprising number behind itWhat Julia's pricing shift actually looked like in practiceWhy niching down changed who was saying yes to herThe model change that cut her hours by two thirds without cutting her incomeMapping the path from burnt out at 10K to sustainable 30K months👉 Link to Julia's website: https://www.falllinecreative.co/
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