Podcast
My Business Playbook
Hosted by Laura Higgins · EN
Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.
Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
34episodes
Episodes
Newest firstAll episodes
621: You're Fully Booked. So Why Does It Feel Like This?
1w ago00:13:47Tap to summarizeYou're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it. What You'll Learn:Why "fully booked" is the signal your setup needs to change - not proof that it's workingThe 4 step Profit and Energy Audit: how to audit your time to see what to prioritise, protect, delegate, and deleteWhy cutting your morning walk and Pilates when you get busy is one of the worst business decisions you can makeThe Capacity Ceiling principle: how hitting your time limit also means hitting your income limitHow the audit frees up your head, not just your calendar - and why that matters more than the hoursClick the link to join me in my Beyond Booked Workshop!👉 https://tools.laurahiggins.com/beyond
Transcribe →620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev
2w ago00:52:44Tap to summarizeI've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over. What You'll Learn:Why the only people who should be on LinkedIn are selling something expensive - and what the threshold actually isThe tribe theory: why your niche might be broken before you've written a single post (and the 4 types of tribes that fix it)Matt's movie-preview hook formula: the 4-part structure that makes people click "read more" every timeThe clone strategy: how to build a list of perfect-fit prospects in 30 minutes using LinkedIn Sales NavigatorWhy Matt's business partner closed $100k on LinkedIn with no profile, no content, and zero postsThe one signal that tells you your marketing is working: it feels boring👉 Click here to check out Matt’s website and learn more about Link Ninja: https://sevenfigurecreators.com/
Transcribe →619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner
3w ago01:03:45Tap to summarizeShe made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before. What You'll Learn:Why hitting 10K months can be the moment your business finally breaks youThe "great big terrible month" story - and the surprising number behind itWhat Julia's pricing shift actually looked like in practiceWhy niching down changed who was saying yes to herThe model change that cut her hours by two thirds without cutting her incomeMapping the path from burnt out at 10K to sustainable 30K months👉 Link to Julia's website: https://www.falllinecreative.co/
Transcribe →618: How To Hire Your First VA
May 1100:24:40Tap to summarizeYou don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it. What You'll Learn: Why waiting until you’re “ready” is the fastest way to stall your growth The exact tasks you should offload first (hint - not what you think) How to design a VA role that actually frees up your time and energy The biggest hiring mistakes that create more stress, not less How to test, vet, and onboard a VA so they actually take ownership Website and referral code: Jess Whatman’s VA Agency - AgentSync Executive Assistants BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWorkWork with Laura: https://tools.laurahiggins.com/scale-session-2-1
Transcribe →617: I Scaled My Agency and Lost My Creativity with Jay Argaet
May 400:49:03Tap to summarizeFeel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.What You'll Learn: The moment you stop creating like an artist and start playing it safe Why AI can’t replace taste, emotion, or real human connection What burnout actually does to your creativity (and how to come back from it) The shift from “what’s trending” to ideas that actually move people Why your best ideas won’t come from scrolling or Pinterest The truth about money vs meaning in creative work
Transcribe →616: How I'd Scale a Photography Business to 30k/Month
Apr 2700:20:38Tap to summarizeIf you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle.From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works.What You’ll Learn: Why trying to shoot everything is killing your income - and what to do instead The simple pricing tweak that makes clients want to spend more How to create “drop-style” launches that fill your calendar fast The easiest way to get high-quality referrals without feeling awkward Why your messy behind-the-scenes content is your biggest sales tool The one bottleneck stopping you from scaling - and how to fix it ASAP
Transcribe →615: 3 No Cost Ways to Land Clients in 60 Minutes
Apr 2000:17:02Tap to summarizeYou don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe.What you’ll learn: Why your fear of being “cringe” is actually costing you clients The “Shake the Tree” strategy that pulls ready-to-buy clients instantly How to get referrals without feeling awkward or pushy The simple upsell most creatives never make (and lose money because of it) How to turn past clients into your easiest, fastest sales
Transcribe →614: AI Won't Take Your Job (But This Will) with Joe Stolte
Apr 1300:48:51Tap to summarizeAI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value. Joe makes AI accessible and practical for small business owners - no tech-bro hype, just real frameworks you can actually use. If you’ve been overthinking AI or avoiding it altogether, this is the reframe you need.What You’ll Learn: Why AI isn’t replacing creatives - it’s amplifying the ones who adapt The real reason “AI feels like cheating” (and why that belief is costing you) How to think like a demand-side entrepreneur instead of trading time for money The 4-part framework to decide what to automate, keep, or ditch Why your taste, vision, and lived experience are your biggest unfair advantage The simple shift that lets you charge MORE - even if AI makes things faster
Transcribe →613: 11 Changes I'm Making Right Now to Scale to 8 Figures
Apr 600:32:02Tap to summarizeI’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shifts I’ve made in my team, my time, and my marketing to create space for an 8-figure business. If you’re feeling maxed out, stuck in the weeds, or like your current strategy won’t get you to the next level - this is your wake-up call. What You'll Learn:Why hiring “doers” is slowing your growth (and what to do instead) The identity shift required if you actually want to scale How I cleared my calendar without breaking the business The surprising marketing tweak that increased lead quality 10x The uncomfortable truth about doing less to grow moreWant to audit your time and free up your calendar?👉 Click here to watch: https://youtu.be/w7R8rBq7gx4
Transcribe →612: 30 Mins a Week Changed My Entire Business (Here's What I Do)
Mar 3000:18:56Tap to summarizeIf your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop spinning your wheels and start running your business like a CEO.What you’ll learn: The real reason you feel “busy” but not actually moving forward The 4 planning mistakes keeping you stuck in reactive mode Why your energy matters more than your to-do list How to choose your weekly “Big 3” (and stop overloading yourself) The exact weekly reset system you can steal and use this Sunday👉 Click on this link to download the free resources: https://tools.laurahiggins.com/sunday
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