What does “good design” actually mean beyond aesthetics? In this thoughtful and wide-ranging conversation, Fiona chats with strategic designer and founder of Relative Systems, Dhiren Das, about circularity, sustainable systems, urban design, AI, and why the future of business requires deeper thinking around people, place, and impact.

You’ll learn:

What strategic design thinking actually means in practice
Why circularity and sustainability are becoming business essentials
How AI may reshape design, creativity, and human knowledge

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com

Connect with Dhiren Das and Relative Systems:

Connect with My Daily Business:

Resources mentioned:

AI Monthly Chat Group for Small Business Owners
My Daily Business courses - mydailybusiness.com/courses

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.