Hey everyone, it’s John North here, and I’m really excited to dive into something that’s been on my mind for a while. You might remember me from our past conversations or campaigns, and I’ll admit, my emails have been a bit sporadic lately. But guess what? That’s about to change!

As we wrapped up 2024, I took some time to reflect on everything that happened—the elections, the wars, the rising interest rates. It’s enough to keep anyone up at night. But in the midst of all that chaos, a wise mentor reminded me: "You can’t control the chaos—but you can change one thing that actually matters."

And here’s my one thing: I’m committing to writing to you more often. I’ve spent the last few months mastering the art of daily emails. It’s been a journey filled with research, courses, and enough coffee to fuel a startup! I’m even writing a book about it.

Why is this important? Well, relying solely on social media and corporations to run your business? That’s risky business. We’ve all been there—trying to get support when a bot decides to ban you. Not fun at all.

Daily emails are like going to the gym. The more you show up, the stronger you get, and the results just follow. So, in 2025, I’m all in on sharing lessons, insights, and strategies to help you succeed.

Oh, and here’s a little gift for you—some of my books, totally free! Just check out the link in the description.

Now, I’d love to hear from you. What’s your one thing for 2025? Hit reply and let me know. Here’s to making this year our best one yet!

ORIGINAL EMAIL

Hey, it’s John North here—dusting off the keyboard for something long overdue.

You probably joined my list from a call with me or one of the many campaigns I’ve run over the past decade.

And I’ll be the first to admit—my emails have been a bit... sporadic.

But that changes now.

Why?

Because, like most entrepreneurs, I spent the holidays reflecting on the wild ride that was 2024—elections, wars, rising interest rates... plenty designed to keep you up at night.

And then I remembered something a wise mentor once told me:

"You can’t control the chaos—but you can change one thing that actually matters."

So here’s my one thing: Writing to you more often.

I’ve spent the last few months diving deep into mastering the art of daily emails.

Hours of research, courses, and enough coffee to fuel a small startup later—I’m even writing a book about it.

Why?

The events of 2024 have been a powerful reminder of something every entrepreneur needs to keep top of mind.

Relying on social media platforms and big corporations to run your business? Well - that's risky business.

Ever tried getting real support when their bots decide to ban you? Yeah... not fun.

If you want some extra convincing watch this https://www.netflix.com/au/title/81554996

Writing daily emails, though?

It’s like going to the gym.

The more you show up, the stronger you get. And better results just happen.

So, in 2025, I’m committing to writing more. Sharing lessons, insights, and strategies that actually help you win.

Oh, and because books make the best gifts—here are some of mine, on the house: [Grab Your Free Books] https://evolvesystemsgroup.com/page/freebooks

Now tell me—what’s your “one thing” for 2025?

Embracing Change: My One Big Shift for 2025