My Digital Farmer Podcast - Episode 303 Summary
Title: Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate
Release Date: March 12, 2025
Host: Corinna Bench
Podcast: My Digital Farmer Podcast
In Episode 303 of the My Digital Farmer Podcast, hosted by Corinna Bench—a CSA farmer and marketing specialist from Shared Legacy Farms and MyDigitalFarmer.com—listeners are introduced to innovative ways to leverage ChatGPT for streamlining farm marketing tasks. This episode serves as a practical guide for farmers eager to enhance their marketing efforts without being overwhelmed by repetitive and time-consuming activities.
Personal Milestone and Introduction [00:00]
Corinna opens the episode by sharing a deeply personal milestone: her journey of healing from a digestive illness. She reflects on the past year, expressing gratitude for her recovery and the support from her husband, Kurt. This personal narrative sets a heartfelt tone, emphasizing resilience and the importance of balance between personal well-being and business responsibilities.
"I am celebrating my official healing of my illness... inviting my husband along with me because he has certainly been a huge partner in helping me heal."
(Corinna Bench, 00:50)
Embracing AI in Farm Marketing
Transitioning from her personal story, Corinna delves into the core topic of the episode—ChatGPT and its application in farm marketing. She candidly discusses her initial reservations about AI tools but highlights how her experience has evolved positively over the past few months.
"ChatGPT is saving me a lot of time. It's making my workflows better. My actual end product that comes out of it is a lot better."
(Corinna Bench, 04:30)
Five Ways to Utilize ChatGPT for Farm Marketing
Corinna outlines five actionable strategies for farmers to integrate ChatGPT into their marketing workflows:
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Email Writing
ChatGPT assists in crafting weekly promotional and nurture sequence emails. By providing context—such as business background, ideal customer profiles, and past email examples—farmers can generate drafts that align with their unique voice and style.
"You could literally just go into the prompt box and say something like, 'Hey, write me a friendly, engaging email announcing a 10% off sale on my pasture-raised pork bundles.'"
(Corinna Bench, 15:20) -
Social Media Captions
Generating engaging social media posts becomes effortless with ChatGPT. Farmers can input details about their products or promotions, and the AI generates multiple caption options, complete with emojis and engagement prompts.
"AI can write captions for Instagram, Facebook, any of your social media outlets, for your farm promotions for your products."
(Corinna Bench, 22:10) -
CSA Newsletters and Blog Posts
Maintaining regular communication with CSA members through newsletters and blogs is simplified. ChatGPT can draft seasonal updates, recipe ideas, and blog content based on provided templates and topics.
"AI... can generate seasonal farm updates. It can generate recipe ideas for your CSA members, it can write your CSA newsletters based on what's available that week."
(Corinna Bench, 28:45) -
Product Descriptions and Website Copy
Enhancing online store listings with detailed product descriptions is another strength of ChatGPT. By supplying product information and desired elements—such as planting specs and tasting notes—the AI produces compelling descriptions that can boost online sales.
"Write a compelling product description for my pasture-raised dry-aged ribeye steak and see what it comes up with."
(Corinna Bench, 35:30) -
Promotional Launch Planning
Planning and executing promotional campaigns is made easier with ChatGPT's brainstorming capabilities. Farmers can receive creative ideas for offers, giveaways, and overall campaign strategies tailored to specific goals, such as increasing revenue from a spring plant sale.
"Give me five creative ideas for how to promote XYZ for next week's promotion and just get the ball rolling."
(Corinna Bench, 42:15)
Overcoming Objections to AI Adoption
Corinna addresses common reservations about using AI, offering reassurance and practical reframes:
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Authenticity Concerns:
She emphasizes that AI serves as an enhancement rather than a replacement, likening it to hiring a virtual assistant who drafts initial content for further personalization."AI isn't replacing you, it's enhancing your ideas and your voice."
(Corinna Bench, 55:40) -
Technical Hesitation:
Corinna acknowledges that AI tools like ChatGPT may seem daunting but reassures listeners of their user-friendly nature, akin to texting a friend."AI tools like ChatGPT are super simple, and they're as simple as sending a text message."
(Corinna Bench, 62:25) -
Creativity Fears:
She shares her own experience of AI enhancing rather than diminishing her creativity, turning marketing tasks from a burden into engaging activities."AI actually has made my creativity easier and more fun... It brought a lightness to it instead."
(Corinna Bench, 70:10)
Encouragement to Experiment with AI
Corinna encourages farmers to take incremental steps towards integrating ChatGPT into their workflows. She introduces a Five-Day ChatGPT Challenge, available for free on her website, designed to help users familiarize themselves with the tool through daily prompts and guided activities.
"Just start small with one task, play around with the tool, and then build from there."
(Corinna Bench, 78:00)
Final Takeaways and Call to Action
In conclusion, Corinna reiterates the transformative potential of ChatGPT in making farm marketing more efficient and less stressful. She underscores the importance of embracing AI as a supportive tool to foster confidence and creativity in marketing endeavors.
"AI is a tool and it's not a replacement for you. So ChatGPT isn't going to replace you, but it's going to make you faster, it's going to make you more efficient."
(Corinna Bench, 85:00)
She invites listeners to join her Farm Marketing School for further guidance and support in building a profitable farm marketing plan, providing resources and a community for ongoing learning and development.
"Join my email list to get weekly farm marketing insights straight into your inbox, go to mydigitalfarmer.com/subscribe."
(Corinna Bench, 90:20)
Resources Mentioned:
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Farm Marketing School: An online membership offering step-by-step projects, live Zoom meetups, and personalized coaching to help farmers build effective marketing systems.
Sign up at: mydigitalfarmer.com/fms -
Five-Day ChatGPT Challenge: A free initiative to introduce farmers to ChatGPT through daily email prompts.
Join the challenge at: mydigitalfarmer.com/ai -
Localline: A sales platform tailored for farms, offering features like e-commerce, automated inventory management, and more.
Explore Localline at: mydigitalfarmer.com/localline
Use coupon code: MDF2025 for a free premium feature for one year.
Connect with Corinna Bench:
- Instagram: @ydigitalfarmer
- Email: corinna@mydigitalfarmersmail.com
Join the Conversation:
For more insights and to engage with a community of like-minded farmers, subscribe to Corinna’s email list and follow her on Instagram. Additionally, farmers looking to share their marketing success stories are encouraged to reach out for potential podcast features.
This episode serves as a comprehensive guide for farmers seeking to elevate their marketing strategies through the integration of AI tools like ChatGPT, ultimately aiming to enhance efficiency, creativity, and overall business growth.