Corinna Bench (0:00)

Have you ever had a big idea for your farm business but you didn't act on it because it felt too overwhelming or risky? That was me until my coach taught me the concept of a beta test. And so in today's episode, I'm going to share with you how we beta tested our new Chef's prepared foods line and how you can use a beta test model to move forward with your next big idea. Let's get started. Hey there. This is Corinna Bench and welcome to the My Digital Farmer Podcast. In today's market, it's not enough to just grow your product, you've got to know how to sell it too. Welcome to the My Digital Farmer Podcast where we reveal online marketing strategies and tips to help farmers like you get better and more confident at marketing. Let's learn how to find more customers, increase your sales, and build a strong brand for your farm. Let's start the show well. Welcome to episode 314 of the My Digital Farmer Podcast. I'm your host, Corinna Bench, one of the farmers at Shared Legacy Farms out in Elmore, Ohio. I'm also the founder of mydigitalfarmer.com which is all about trying to help other farmers like you get more confident in your marketing and sales strategy so that you can grow a profitable business. How's everyone doing today? Welcome back to the show. A big shout out to all of my regular listeners. And if you're new to the show, thank you for being here today and checking me out. Make sure you subscribe to the podcast if you end up liking it. I always tell newcomers to go check out my first 10 episodes, especially if you're kind of new to the marketing lingo because I designed them to be an on ramp into the marketing space. You could also get onto my email list because when you do, I'm going to make sure you become an expert pretty quickly. I'm going to drip out an email to you about every five days for three months. I'm going to share with you the key teachings and principles you need to know, the framework of marketing, some tools you need to have in your toolkit, people you should be following, resources I'm going to give you. It's really good. You can subscribe to that for free at mydigitalfarmer.com subscribe Today's episode is sponsored by my friends at Localline, the best sales platform built for farms. Localline is the most comprehensive software for farmers and food hubs that's out there selling direct to restaurants, schools, wholesale buyers, running A CSA and more with features like E commerce, automated inventory management. They have subscriptions, a box builder, point of sale, and more. Localline helps you grow sales. It saves you time and streamlines your operations. In fact, on average, this is cool. Farms that use localline grow sales by 23% and they increase their average order size by 9.5% annually. So, ready to switch to sales software that does it all? Logoline has no setup fees, no sales percentages, and your onboarding manager will migrate your storefront for free so you'll be up and running in no time. As a podcast listener, localline is also offering a free premium feature for one year with your subscription when you use my coupon code MDF2025. So to claim it, go to mydigitalfarmer.com localline and then enter that coupon code MDF2025. Don't wait. Start your season strong with Localline today. And now back to the show. Today I want to talk to you about how to start a new project in your farm business. Raise your hand if you've ever had an idea for a new product line or a new bundle package or a whole new enterprise. Maybe you've thought about turning your farm into an event venue for weddings, but it seems a little overwhelming, complicated. There's a lot you'd have to learn. You're not sure you'd make money, but you're intrigued and you have energy for it and you want to give it a go. But you have these different thoughts and emotions that are at war with each other inside of you. There are so many times in the history of our business where we have wanted to start something new, where we have felt a spark, energy to go a different direction. And we've often hesitated and put it off a long time because we were afraid that it would go badly, we were afraid it would fail. We were afraid we'd run out of money or it wouldn't make money or it would be hard or we. We would look dumb or we would make a mistake. And today I want to address this mindset issue that comes up and I want to offer a solution to you that has been helpful for us as a business. We've been using it a lot in the last 18 months and it's really unlocked some doors for us. And it's this idea of the beta test. This was a concept that was introduced to me by my coach, Rebecca, a couple years ago when I started working with her and I was trying to develop the Farm Marketing School product line and I was just really overwhelmed by it and scared of it and not sure it would even work. And she said, why don't you put a container around it? And I was confused by that response, what do you mean put a container around it? And she elaborated, well, why don't you take a very small portion off of this idea, test it on a small scale and see how it goes and see what you learned from it, play in the sandbox. And it gave me so much freedom to attack that particular project from a place of play instead of a pressure and a have to. And I have since adopted that strategy on a lot of other projects in our farm business as well. And frankly, even within our own personal life. It's something that I use to coach my children a lot when they have to try something new or they're scared of doing something. And I encourage them to look at it as a beta test. Well, hey, let's take the pressure off. Is there a way that we can make this into a short term type of project that we just look at with curiosity and try to learn from it and gather data? Most recently in our business we had this pull to try a value added food line. And unfortunately we don't have the capacity, the facility to create the products ourself. And and so we explored this idea of working with a chef who we would sell our vegetable product to and then he would make prepared foods out of it, a frozen foods line, sell them back to us at a wholesale rate and then we would sell those to our customers. And we were really excited about this idea, we wanted to explore it. But we came up against all those same feelings, right of oh man, this seems like a big deal. There's so many steps that we'd have to figure out what if it doesn't work at the end of it and we realize it's not going to make us money. And it almost exhausted us and we just didn't even want to try it. But we decided to look at it through the lens of a beta test and we asked ourselves, well, how could we beta this? How could we run it on a small scale and test it out and see if it has wings and work out the kinks, see what the kinks even are and minimize our risk. And so that's what we did. We decided to treat it like a beta test. It immediately took the pressure off and suddenly the first steps to trying to complete the project became clear. And the first one was, hey, let's talk with the chef, see if they're even interested and Just piece by piece, the elements kind of fell into place. And we are now, as I record this, we are now in week two of our beta launch. We decided to launch it as a four week trial. So a chef's club for four weeks. This isn't actually how we're ultimately going to try to do it in the main season, but we wanted to get a group of people to commit to this product for four weeks in a row so that we could reach out to those clients every single week and get their feedback consistently right. So they'd have four different chances to experience the product in a slightly different way. What are the themes and the patterns they notice, and then use their feedback to help improve each week. And it has been amazing. Like, we so far have learned a ton. I'll share some of the kind of insights as we go through this episode, but it has empowered us, it has gotten us excited. It actually broke the log jam too. We took action. It made us take baby steps forward. And anytime something felt daunting, we're like, you know what, let's not make this complicated. This is just a beta. And we were able to break through the wall and keep moving. So I wanted to share kind of this story of how we beta tested a new, entirely new product line in our business and how that has kind of helped us get over the hump and what to expect if you are going to do a beta test. And I think the goal of this episode was for you to listen to this story, to hear the lessons that we've learned in it so far, and to imagine, is there something in my business that I could beta test to get myself to take action on it? What, what is the thing that you've been wanting to try but you haven't touched it with a 10 foot pole because it just felt overwhelming. And today I want you to think about that thing through the eyes of a beta test. And maybe after listening to this episode, you will feel empowered. You'll see some of the tools that you have at your disposal to wiggle your way into this new reality. So I have some notes here. I'm going to go through them fairly quickly and hopefully you will glean some wisdom from it. The first thing I wrote down is put a container around it. These are the words from my coach, Rebecca. And how can you put a container around this idea? What's a way that you can make this big thing feel small? Can you limit the amount of time that you offer this product? Can you limit the number of products to. I don't know, just one version. Maybe it's limiting the number of customers that get to test it out. Maybe it's you limit the price or you lower the price because you know that it's a beta version. So in some way, a beta test involves putting a container around the project. One of the things I want you to think about is setting a goal for your beta test. So is the goal just to figure out how many hours it's going to take to pack this particular product line, and that's all the information you want to figure out by doing the beta test? Or maybe you want to work out the workflow issues that come up when you try this new thing, and you need to just identify what they are. And that's the goal of running the beta test. So I encourage you to come up with one or two goals that you are specifically looking at, because you will then be measuring data and looking at the project through that lens the whole time. Make sure that that's clear. The second thing is to announce this launch or this new product. And by that I mean take action. Schedule it, put it on the calendar. And when I say announce it, like I announced it publicly. I said, we're doing this thing two weeks out before we wanted to actually sell it. I told the world we were going to do it. And by doing that, it forced me then to actually follow through. It forced me to take action. I always say that action leads to more decisions later. And sometimes things don't change in our life because we simply don't take action. So I encourage you, once you decide you want to do this, tell someone else, put it out there publicly, and that will force you then to get the ball rolling. And you'll have to make some version of the beta test to actually happen. We did that with our customers. We announced that we were going to kind of sneak peek that we were going to do this prepared foods line. And once word got out, it was like a firestorm. Everyone got really excited. And then I kind of looked at Kurt and said, well, I guess we're doing it because everybody's asking us about it, so we better figure this out. Also, tell your customers that it is a beta. This may seem obvious, but I don't think this is something you should hide. And in fact, as I began to pitch this chef's club offer to people, I noticed that I began to talk a lot about how I was inviting them to be a beta test person. It was almost like I was positioning it as an honor to be asked to be a beta Tester that it was a privilege to help us build the future of this cool new thing, of this new line. Don't you want to be a part of history? Is kind of how I positioned it. And so it almost felt like the cool thing to do. A lot of people ended up signing up for it more than I expected. And I think the part of it was because I, I was very open about, hey, we're trying to figure out this new product line and we want to test it on a small scale. We're looking for a very special group of people who are willing to be pioneers with us and we're probably going to make some mistakes along the way and we need you to give us feedback and help us get it just right. It's only going to be four weeks. Who's in? Right. So that kind of a language cast vision, now they're a partner in this project. And then of course, we have to make sure we ask for their feedback every week and take that into account. But I think it's a great idea to tell your customers and invite them to be a part of the beta. This also sets the expectations for them that you are possibly going to make some mistakes. And so when you do, it's not a big deal. It takes the pressure off you to knock this out of the park. You tell them, hey, we're probably going to make some mistakes. We need you to point them out and help us along and figure this out. And now you're not worried about upsetting them when you actually make a mistake in the process. Number four is to pre sell before you make it. This is if the beta test is a new product line like it is for us, then this principle applies. If you can pre sell it before you actually build it, what this will do is it will validate the idea in the first place. Because if you try to pre sell it and you only have like two people that want it, then you've just saved yourself a whole lot of time building this thing that no one ends up buying and all the money and time that you invested in the infrastructure or whatever. So I think it's a good idea to try and pre sell it to a small group of people on a lower risk scale to see if it even has people who want to purchase it. I was also kind of curious, like, would the price point that I knew it needed to be be okay with this clientele? And so as I pitched it and I put the price on there, I, I was very aware that, like, if this doesn't move Maybe part of it is that it's the price. And I was ready to ask that question if, you know, nobody had purchased it. Just realize that some of that testing process is not just the offer itself, but also your price. Expect mistakes along the way. And this was beautiful. Like, we came in with that mindset, and whenever we would sit down with our chef for another planning meeting or we would get on a call with them as we moved through the project, that would periodically come up as a reminder topic to get us started, I would sort of just bring that into the room again and say, hey, just let's remember this is meant to be a beta, so it doesn't have to be perfect and it's okay if we make mistakes and our customer is going to be forgiving. And in fact, we should expect there to be mistakes. We should expect there to be inefficiencies in the workflow. We're going to bump up against things that feel like a waste of time or feel annoying and not to judge them, but to just notice them. So I came into this project with curiosity and very much like I'm collecting data, I'm going to learn a lot about how this prepared foods line will come to be. What are the things that are running smoothly? What are the things where there's friction? Oh, we have to troubleshoot this. This is a pain. So we had all kinds of things go wrong in our first week. So little things like at the point of pickup, our site host team, when they would go to grab the items out of the giant chest freezer that we had just purchased, they said, well, the chest freezer vacuum seals again every time we close it, and it takes like 10 seconds before we can reopen it. And that's a silly little thing, but you can't be waiting 10 seconds every time you have to open the freezer. That's. That's a problem. So something like that we weren't anticipating and we had to build a workaround for that. Or the fact that we learned that it takes a little bit longer than we thought to freeze the soups. And so the first batch came and it wasn't frozen. So we just passed it out non frozen and explained it to them and everyone was cool. The chef, I remember him telling me, well, I discovered that I need to have bigger pots because this is a lot more soup than I was thinking it was. So he was going to have to go out and buy more pots. Right. So at this scale, what does our cookware look like in the kitchen? All these little things that you don't realize are going to be an issue until you actually get into the weeds, get into the sandbox and start playing around. So give yourself, I guess, permission to make a mistake, to feel inefficient, to waste time, even for the sake of figuring out the system, to waste money. We even said that to each other as we were meeting together as a team. One of the things that has been stressing me out the most is something silly. It's the bags, like how this stuff gets packaged. And I hate the idea of investing money in a certain kind of packaging for these different food items or even just the bags for the different items. We have some things in our online store that are going to be just from our vegetable stock, right. That don't go in the freezer. And then we have other things that need to be in the freezer. And so how do you combine these two kind of bags? Do they need. And I don't want to go spend all this money on stuff and then realize, oh, it's just not quite the right volume sized bag. Right. It really needs to be a little smaller, a little bigger, a different kind of material. And then just realizing, you know what, maybe I'm gonna, I'm gonna waste some money finding, finding the bag. Maybe I'll buy three different versions before I find the one that works. And I just have to see that as a cost of doing business and figuring out this product line. So be curious, bring a spirit of play, realize it's going to be messy and, and that's all part of it. So that was helpful to have that mindset and to keep reminding ourselves of that as we built this thing. It took a lot of the pressure off. We also, by the way, shared some of these foibles with our customers on week two. And I just found many of them found that humorous. I found that it was a way to connect with them, to show them, hey, in the spirit of being creative, like, here's what we're doing over here. Here's what we're learning. What are we learning from you? Share your feedback here with us. So we were testing out workflows, like, how do we pass out the product? How long will it take to, to actually pack the product? How do I build my checklist so that it's clear that there's refrigerated products and frozen products. Like, I had to think that through. How do we set up our communication flow between the chef and ourselves? Ultimately, we want to turn this into more of a week by week inventory line. So we just put in an order with the chef and say, hey, we want a standing order of this many Popeyes, this many gratins, this many breads, whatever. And he just brings it to us every couple weeks, puts it in our freezer inventory. We bills us, we pay him, and then it's our liability to try and sell it. Right. So we have to figure out a way to communicate so that I know how much is in my inventory, if he drops stuff, stuff off and then how much I remove so we can be kind of in the moment and making decisions in real time. So that's a system that eventually has to scale, and we have to practice that now and figure that out. What's coming up for us, the timing of it all, things like that, cogs, cost of goods sold, what is the price that people are willing to pay? Is the profit margin good enough for us for some of these products, or we just won't offer them? All of that stuff had to be figured out. So just kind of realize some of the stuff you don't even realize you have to figure out until you get into the sandbox. And that's just the only way to discover it. The next thing I wrote down was to treat my beta testers as VIPs. I've noticed that that's what I've been doing. I don't have a formal VIP program per se, but I'm beginning to experiment with one. And I'll actually be doing a podcast episode about that here in the next few weeks. But I've noticed that I've been treating these 50 plus people as special people. Right. I appreciate that they took a risk on me and I on the first week. We gave them a bonus gift of some salts that our chef put together. Tasting salts. I think next week I'm going to bake a cookie for everyone. Just kind of being very organic about it and just trying to show them some love and appreciate them. They're not going to expect this. It's going to be a surprise every time. But I'm hoping that that adds additional value to the experience and makes them more likely to want to do something like this with us again. They're telling us really good feedback already after a couple weeks here. You know, we've heard things like, hey, the focaccia was inconsistent. I had some that were incredible, and then I had one that was crunchy on one corner and it felt like it was a little bit like almost on the burnt side. That's really helpful, right? That's helpful information. That I can share with the chef so that we can really dial that in. I'm learning how they're actually using the product by sending out a. A form that they have to fill out. They're telling me, like, oh, you know, I actually didn't even try the soup because I was asking them, how does it taste? And, like, I haven't even tried it. I just threw it into my freezer. Well, that's good to know. This isn't something that they're jumping into right away, but it's something they want to store and be able to use later. So I'm kind of getting a sense of how the product's actually being used. I'm being become. It's becoming clear that the salad dressings are widely popular, and that might be a product that I therefore might want to really stock well in my online store because I'm getting a ton of comments about how amazing it is. Right. All these little clues come along the way. So I. I want. I want to appreciate my VIPs for sharing that with me. So I'm taking good care of them. I. I wrote down that doing a beta test has really taken away the feeling of overwhelm, because it is a test, because I am giving myself permission. I know that there's an end point, you know, in three weeks, two weeks, now it's over, and I can decide to pull the plug. I can decide to look at the stuff we were measuring and say, nope, it doesn't meet this criteria for us, and this is what it has to be able to do for us in order to be considered a success. And. And I could decide we're done. So I really have this sense of, like, we're dabbling, right? We're just tapping our foot over here in the corner, and there isn't a hardcore commitment to. To jump all in. So this is one of the benefits of splintering off something from this main offer or this project, turning it into a very small kind of thing. You just don't feel the same kind of pressure. Today's podcast is sponsored by Farm Marketing School. All right, farmer, let me ask you something. Is marketing your farm something you actually enjoy, or does it feel like a constant struggle? If you are like most farmers that I talk to, you are wearing all the hats, and marketing always seems to slip through the cracks. Can I get an amen? That's exactly why I created Farm Marketing School. It's an online membership designed to help farmers like you build a simple, repeatable marketing system that actually works inside you'll. Get bite sized step by step projects that make marketing easier. Each month you pick what to work on, like writing better sales emails or improving your website copy or setting up your online store. And I walk you through exactly how you should be doing it. And you're not doing this alone. Every month we have a live zoom meetup where you can ask me questions, meet other members of farm Marketing school, get coaching, and hear what's working for other farmers. It's like having a farm marketing mentor in your back pocket. This isn't some long, overwhelming course. The projects are designed to be completed in under 30 days. So you're making steady progress with, without it taking over your life. So if you're ready to stop winging it and finally build a marketing system that brings in steady sales, come join Farm Marketing school today. Sign up for your first month and see what a difference it makes. Go to mydigitalfarmer.com fms to get started. And now back to the show. Now make sure that you're capturing the right data along the way. So for us, we're tracking numbers like sales, the time spent in organizing things on the back end. So what's the cost for me for that? What are my cogs, the cost of goods sold? So what's my profit margin? Are there any feedback loops in terms of the quality of the product? And we're also trying to just get a sense of, does the pickup system work? Does it add a lot of time to the pickup process? Because if it's, if it's very complicated and creates confusion and mistakes for some of our other products that we would be dropping off at our pickup locations, then it may not be worth it. So we're kind of looking at all of that. The big thing though is the profit margin. I want to make sure that I'm in that 30% margin at least, if not a little bit more in order for us to be able to justify it. And so we already can see how the numbers would shake out in order for us to be able to pay off our capital investments like the freezers that we had to buy and we had to create a whole new, like, storage space for those freezers and that space gets inspected. Uh, so like there's a bunch of capital outlay that went for that. So we kind of need to just know, are we going to make that up? How long before we make that up and when will we actually start making a profit? So that's the data we're capturing along the way. You can't optimize what you don't actually document. So write down that messy middle, and your future will. Thank you. Um, I also wanted to mention to time your beta launch strategically, because you don't want to do a beta at the same time that you're launching four other things. We happened to have a good window of time here where I could pay attention to the feedback and the flow right here at the beginning of the season before we start the csa. Plus, it's also a chance to create a bunch of energy and excitement as we launch into our new season. And I wanted to generate energy. This is not something that I would be launching at the end of my CSA season. I would be really thinking about what makes the most sense for us in terms of what we have available, our energy level. How does it work best for my chef? Does he have the time, the bandwidth right now to put towards this? And all of those were a yes. And so it made sense for us. I want to bring up, too, that it felt scary. It still felt scary, even though we had turned it into a beta test and it was less overwhelming, less scary. But I still experienced fear. I actually spent some time journaling on this. My coaches really helped me sort of identify when I start to feel fear, to stop and notice it, and to ask myself questions like, where is that coming from? What are you afraid of? What is at the seat of the fear? And I noticed that a lot of it was just, I don't. I don't want it to fail. I don't want it to look bad, because that's a reflection on me. At least that's what I tell myself. I don't want people to look at me and say, she's bad, or this was a bad idea. This is her fault. So a lot of it is this fear of people not liking me. And this is a theme that shows up over and over again in a lot of my projects, personal projects that I'm working on too. So I. I just bring it up because I don't think that a beta test takes away the fear. I think it will always be there. Anytime you're going into new territory, fear shows up. But fear doesn't have to be a bad thing. Fear doesn't have to mean that you stop. Fear can actually be an indicator that something really cool could be on the other side. And that's how I'm choosing now to look at fear when it shows up for my. And. And I just want to bring up if you're waiting for the fear to go away before you get Started on this new project, you will never get started. So just be comfortable with the fear, know it's supposed to be there, hold hands with it and move forward. We paid attention to how could we keep our investment as low as possible, right? We're trying to minimize risk when we do a beta test. So we were thinking about our capital investments. For us, we were going to have to buy a reefer, three freezers. There was the time involved in figuring all this out, learning the rules of value added, the inspections, having an inspector come out, building a plan for our space where we would be packing it, all that. Right? And then the chef had to do it over on his end, too. And the whole time we were doing this, I'm like, okay, at what point do we cut our losses? Like, are we still feeling like this is going to go somewhere? And when Kurt ended up telling me that he bought a more expensive reefer than we had originally budgeted, we justified it by saying, you know what? This reefer is in amazing condition compared to the other ones we were looking at. And so we know we could easily sell this one if this project scales or if it doesn't work out. And so when we looked at it, like, what the re. What's the resale value of these. Of these freezers, of the referral, Are we really all that much out a bunch of cash if this doesn't work out? And we realized, no, you know what? The. There isn't much of a financial risk here. Maybe a little bit. Most of it would be our time. And so it just felt like a good fit. So just be asking that question, like, how can I minimize my risk by keeping it small? The final thing I want to say here is to make sure that you are debriefing, you're evaluating the project. So when it's over. It hasn't happened for us yet, but we are planning on taking some time to reflect once the beta wraps up and ask ourselves, what worked, what flopped, what did we notice? What did our customers really value? And almost like writing a short postmortem to document the whole thing. Because a beta test without a reflection is just an experiment, But a beta with a debrief is a business lesson, right? And we will then make decisions based on that debrief. We'll know how to move forward, what should we tweak, what stays the same? And I can't wait to learn the lesson from this test. So today I want you to think about, what can you turn into a beta? Maybe it means adding a CSA trial Membership and you offer a three week mini version of your CSA for new leads who are on the fence. And you just use it to test a new workflow or retention. How you onboard people? Maybe it's trying a new bundle product bundle where you curate five bundles and you sell them to your email list. So you even limit who you pitch it to and you just see if people on your email list will buy it and get feedback on what cuts people liked, how sensitive the price was, the packaging, etc. You could offer a subscription, add on and beta test that for four weeks sometime this summer and then build it into your full CSA season and just get feedback on the delivery logistics or on the consistency of the product. Maybe you could test a loyalty program or a VIP tier, hand pick 10 of your best customers, run a secret VIP pilot project and see how often they shop, how they respond to the perks. Maybe this is the summer that you try out a new sales channel like an online store with localline or another platform and you roll it out with just one pickup site. You don't have to get complicated, just do it for one location, limit it to a few items and automate the first step. Keep it as simple as possible and just learn the ropes and see how it goes. Maybe you want to test if your farm could be an event space. You could have weddings at your farm and rather than jumping all in, you could offer it to a single special occasion customer, A one off pilot, right? A friend, a loyal customer, a non profit group that needs a venue and you just give them a discount in exchange for honest feedback, in exchange for the photos, for a testimonial and then take a survey at the end to get their experience. Yeah, so many examples. So I could go on and on, but like what is something that you want to try and how could you turn it into a small beta test? I want you to play in the sandbox. I want to give you the freedom today to develop your marketing sales channels, to develop new products, new, whole new like marketing outlets. And what if you inched your way, what if you wiggled your way into that new identity simply through a pilot project or a beta test? I think you will be pleasantly surprised. So that's my challenge to you. To find one thing this main season that you could beta test and see what you learn. Tell me what you did in a few months, give me the results and see if it helped you create a whole new thing. I think you'll find that you will suddenly become very productive. You will create energy for your brand. You'll get excited about doing things because you're coming from a place of energy and you'll actually take action because you're breaking it up into a smaller project and you're taking the pressure off. Good luck my friends and let me know how it goes. Before I let you go today, I want to make sure you know that beginning June 1st I am starting a project inside of Farm Marketing School. For the month of June we are going to be focusing on social media and I have created a brand new project called the Social Media Planning Project and the idea is that within 30 days you will build a social media planning system and you'll have 30 days worth of posts ready to go in the bag. I'm super excited to put this together. I've been wanting to make a project about social media for many years and I finally did it. I'm going to run it as a live challenge so anybody who's inside of Fun Marketing School will be able to go into that project each day. I'm going to drop a new very short video that teaches the next kind of mini concept of the day and then you have to take action on that. You have to do a little homework, post something in the style or using the the tool that I've given you or the resource that I've given you. And basically over the course of 14 days you are going to learn the system for how to put together a really great social media system planning system. So if you want to be a part of that fun and there's going to be a lot of live elements going on in coaching, you should join Farm Marketing School this month and give it a test run. MyDigitalFarmer.com FMS is the place to go and I look forward to seeing you inside today's show. Notes for the episode can be found@mydigitalfarmer.com 314. If you liked this episode, please share it with a farmer. You can text them the link or you can go to Apple Podcasts and leave me a review that actually helps more people find out about the show in the first place. Don't forget you can also get onto my email list because I have some free stuff to send your way to make your marketing even better. And you can get that by subscribing for free@mydigitalfarmer.com subscribe don't forget I'm also on Instagram ydigitalfarmer. I'd love to connect with you there. I like to show up in stories especially and thank you for joining me today and giving me a shot. I appreciate it. Have an awesome week. Remember, I believe in you and I'll see you next time. Bye. Bye.