My Digital Farmer Podcast - Episode 318: How Farmers Can Use July 14 to Create Buzz and Sales
Release Date: June 25, 2025
Host: Corinna Bench
Podcast: My Digital Farmer Podcast
Introduction to Give Something Away Day
In Episode 318 of the My Digital Farmer Podcast, host Corinna Bench introduces listeners to Give Something Away Day, a quirky national holiday celebrated on July 14th. Corinna explores how farmers can harness this day to boost sales, engage customers, and create memorable buzz around their farm businesses.
"[...] July 14th is national Give Something Away Day, and while this may sound kind of random, I think it's a golden marketing opportunity."
— Corinna Bench [02:30]
The Importance of Marketing for Farmers
Corinna emphasizes that in today's competitive market, growing your product isn't sufficient; effective marketing strategies are essential for enhancing leads and sales. She underscores the significance of online marketing and how it can transform a retail farm business.
"In today's market, it's not enough to just grow your product, you've got to know how to sell it too."
— Corinna Bench [00:45]
Leveraging ChatGPT for Creative Marketing Ideas
Corinna shares her experience using ChatGPT as a tool to brainstorm creative giveaway ideas for Give Something Away Day. She highlights the efficiency and creativity that AI can bring to the marketing process, serving as a virtual assistant that enhances brainstorming capabilities.
"I used ChatGPT to brainstorm them. Let's get started."
— Corinna Bench [00:15]
"AI can help you think outside the box. It can help you save time."
— Corinna Bench [13:20]
8 Creative Giveaway Ideas for July 14th
Corinna presents a list of eight innovative giveaway ideas that farmers can implement to maximize engagement and sales on Give Something Away Day:
-
Berry Surprise Freebie for Orders Over $50
- Description: Customers spending over $50 receive a free half-pint of berries.
- Benefit: Increases average order value and showcases seasonal produce.
"Customers who spend $50 [...] will get a free half pint of berries."
— Corinna Bench [05:40] -
Golden Ticket Giveaway
- Description: Hide golden tickets in CSA boxes or store pickups. Winners receive store credit or free fruit boxes.
- Benefit: Creates excitement and social media buzz as customers search for and share their wins.
"Whoever finds the golden ticket gets $20 in store credit or a free fruit box."
— Corinna Bench [07:15] -
Share the Love Giveaway
- Description: Encourage customers to nominate friends on social media to receive a farm-fresh surprise.
- Benefit: Expands reach by introducing the farm to new potential customers through existing ones.
"You get to decide what that is. It can be a mini herb bundle. It could be a pint of berries."
— Corinna Bench [09:10] -
Mystery Freebie with Every Order
- Description: Include a surprise item with every order, such as herbs, jam samples, or salad greens.
- Benefit: Enhances customer delight and helps clear out excess inventory.
"Customers love this fun, unexpected element."
— Corinna Bench [10:50] -
Berry Match Social Media Challenge
- Description: Post images of different berries and have customers guess which one is being given away. Winners receive free berries.
- Benefit: Boosts social engagement and attracts new customers who participate in the challenge.
"The first 10 people who give the correct answer will win a free half pint or a free pint of those berries."
— Corinna Bench [12:05] -
Sweet Surprise for the First 10 Orders of the Day
- Description: The first ten customers to place an order receive a special freebie, such as a fruit crisp mix or a gift basket.
- Benefit: Creates urgency, encouraging quick purchases and attracting early buyers.
"It creates urgency and urgency drives action in the marketing world."
— Corinna Bench [14:20] -
Peach Perfect Giveaway: Comment to Win
- Description: Engage customers by asking them to share their favorite way to enjoy peaches. A random commenter wins a peach-related prize.
- Benefit: Generates engagement and storytelling in social media comments, fostering community interaction.
"It's a great one because your giveaway doesn't even have to cost you that much."
— Corinna Bench [15:35] -
Free Berry Bliss Recipe Card with Every Order
- Description: Include a recipe card with every order, featuring smoothies, desserts, or other creative uses for the berries.
- Benefit: Adds practical value and promotes future sales by encouraging customers to purchase more berries for recipes.
"There's this practical value plus it's going to promote future fruit sales if you give them the way to use this product."
— Corinna Bench [16:50]
Action Steps and Encouragement
Corinna urges farmers to take action by selecting one or two giveaway ideas to implement on July 14th. She emphasizes the importance of simplicity and fun in creating memorable marketing campaigns that foster emotional connections and customer loyalty.
"Simple plus fun equals memorable marketing."
— Corinna Bench [17:30]
"Don't be afraid to be fun and playful with your campaigns. They’re very shareable and will build emotional connections."
— Corinna Bench [18:00]
Engaging with Corinna and the Community
Corinna invites listeners to share their giveaway experiences via Instagram Direct Messages at @ydigitalfarmer, fostering a sense of community and shared learning among farmers.
"Let me know what you decide to do. [...] tell me what your giveaway promo was. I'm curious."
— Corinna Bench [19:15]
Conclusion
In wrapping up the episode, Corinna reinforces the value of leveraging national holidays like Give Something Away Day for strategic marketing. She encourages farmers to subscribe to the podcast and join her email list for more tips and strategies to enhance their farm's marketing efforts.
"Choose one or two of these ideas and run with it. Simple plus fun equals memorable marketing."
— Corinna Bench [20:45]
For more details and episode show notes, visit mydigitalfarmer.com/318.
Subscribe to the My Digital Farmer Podcast for more insightful marketing strategies tailored for farmers. Share this episode with fellow farmers to help them grow their businesses with confidence!