My Digital Farmer Podcast — Episode 335

Title: Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
Host: Corinna Bench
Date: October 22, 2025

Episode Overview

In this episode, Corinna Bench dives deep into a game-changing marketing hack: the "rinse and repeat" principle. She encourages farmers and small business owners to streamline their marketing by systematizing and duplicating successful promotional efforts, rather than reinventing the wheel each year. Drawing from her years of experience with Shared Legacy Farms and MyDigitalFarmer.com, Corinna illustrates how documenting your marketing processes can save significant time, reduce burnout, and ultimately yield better results for your farm business.

Key Discussion Points & Insights

1. The Rinse and Repeat Mindset (09:50)

• Corinna frames "rinse and repeat" as one of the top five marketing tips she wishes she'd learned sooner.
• Just as farmers follow annual rhythms and established systems for crop production, the same principle should be applied to marketing.
• Quote:

  “Just like you have systems as a farmer for production that you rinse and repeat... The same principle is true within your marketing system.” (12:50)

Main Ideas:

• During the first attempt at a promotion, there’s a learning curve: you experiment, adjust, and optimize.
• Once a campaign works well, document and faithfully reuse it, tweaking only what's necessary.
• The emotional barrier: the misconception that customers will notice identical campaigns or feel bored by repeated messaging is unfounded.
• Quote:

  “No one seems to notice. And people still get just as excited as ever for this promotion.” (20:05)

2. Why Start Systematizing? (15:40)

• Corinna shares her own transition from dreading yearly campaigns—especially the huge CSA early renewal promotion—to embracing a duplicated, streamlined approach.
• The CSA early renewal campaign is a perfect example: generating 60% of annual revenue in one week.
• Documentation makes execution fast and less stressful, and allows for easy delegation.
• Quote:

  “Honestly, I could probably hire my virtual assistant, Bonnie, and ask her to execute all the stuff. It's just really that detailed.” (24:35)

3. Documenting Your Promotions (30:00)

• Use tools like Google Docs and Google Sheets.
• Each major promotion (e.g., Thanksgiving turkeys, bulk sales, CSA renewals) should have its own dedicated doc, containing all assets—copy, graphics, schedule, and results.
• Make linking to emails, social posts, and images easy for next year's campaigns.
• Quote:

  “As you go through your seasons, your quarters, document your promotions and put them into a Google folder.” (33:30)

4. Practical Systems & "Marketing Hacks" (34:55)

Promotion Calendar

• Create an annual marketing or promotion calendar (doesn’t have to be fancy) using physical calendars, post-it notes, or digital tools.
• Block out key sales periods to avoid promo overlap and ensure steady cashflow.
• Quote:

  “Just get into the practice of creating one.” (36:45)

Email & Offer Tracking

• Maintain a Google Sheet to log important email blasts: date, subject line, link to content, a brief summary of the offer or content.
• Makes it easy to retrieve and repurpose high-performing emails.
• Quote:

  "It's almost like I want to have a cheat sheet or a CliffsNotes version, right? A place where I can go and quickly access the email that I sent last year where I pitched the xyz." (38:55)

Store Statistics & Reflection

• Track online store stats (e.g., revenue, average order value, special offers) to inform future promos and sales rhythms.
• Refer back to previous years' notes to replicate what worked.

Regularity of Promotions

• Recognize that most farms will eventually develop a steady rhythm of annual or seasonal promotions.
• The goal: make promo creation effortless by leveraging what’s already proven to succeed.
• Quote:

  “If you had a promotion and you knocked it out of the park, next year, do it again exactly the same way... That’s actually a sign that you’ve optimized your offer.” (29:30)

5. Overcoming Creativity Pressure (27:05)

• Newer farm marketers often feel compelled to completely overhaul campaigns each year.
• Corinna reassures listeners that customers look forward to annual promotions—they don’t analyze emails for originality.
• Don’t waste valuable time "making it hard" when a proven formula is available.
• Quote:

  “You do not have to reinvent the wheel and get super creative with promotions year after year… Just do it again.” (29:40)

6. Sample Annual Promotion Rhythm (43:10)

Corinna recites her own farm’s annual promo cadence, emphasizing how each is documented and ready for easy duplication:

• Feb: Chicken shares
• March: Pre-sell spring plant sale
• April: Chef salad share
• June: Weekly email/store
• August: Bulk corn
• September: Tomato canners; field-to-table dinner
• October: CSA renewals; fish share
• November: Thanksgiving and Feed-the-Need bags

Notable Quotes & Memorable Moments

• On the true impact of systematizing:

  “Only your new promotions have to be hard. And even those, you can kind of follow the same patterns.” (49:40)

• On trusting the rinse-and-repeat process:

  “Customers—they’re not planning on going anywhere else. They’re waiting to buy theirs because they know that you sell it. They come to create these buying habits...” (46:05)

• Encouraging documentation:

  “Write it all down, create yourself a little cheat sheet, link off to everything, copy and paste those emails so that next year this is going to take you, I don’t know, 20% of the time you spent doing it this year.” (49:10)

Actionable Takeaways

• Start documenting every major promotion NOW—even if you’re partway into a campaign.
• Build a simple, visual promotion calendar.
• Store ALL promo assets for easy retrieval and duplication.
• Relieve yourself of pressure to be "new and clever" each year—consistency is marketing's best friend.
• Review your store and email stats for ongoing improvement, but don't fix what isn't broken.

Useful Timestamps

• 09:50 — Introduction to “rinse and repeat” mindset
• 15:40 — Early mistakes and the power of systematization
• 20:05 — Dispelling the myth that customers notice repeated promos
• 30:00 — How to document your farm promotions
• 34:55 — The value of a promotion calendar
• 38:55 — Email logging and "CliffsNotes" system
• 43:10 — Annual promotion cadence from Corinna’s own farm
• 46:05 — Building buying habits and repeating offers
• 49:10 — Final challenge: start documenting your promotions today

Final Thought & Challenge

Corinna concludes by urging listeners to immediately start the documentation process for their next promotion, ensuring marketing becomes easier every year.
Quote:

"The sooner you learn that (rinse and repeat), the faster it will be. You need to build a marketing system, my friends. Like you have a system for everything else in your business..." (51:00)

For further resources or to sign up for Corinna’s newsletter, visit:
mydigitalfarmer.com/subscribe

Show notes and links:
mydigitalfarmer.com/335

Tone:
Friendly, encouraging, practical, and relatable—true to Corinna's supportive and energetic approach to farm marketing.