Episode Overview
Podcast: My Digital Farmer Podcast
Host: Corinna Bench
Episode: 341 – Should You Join Farm Marketing School? ALL the Details!
Date: December 10, 2025
In this episode, Corinna Bench offers an in-depth, transparent look inside her signature program, Farm Marketing School. She explains how the program is structured, what students can expect, and explores the transformation farmers experience when they commit to learning and implementing marketing skills. The episode is designed for farmers interested in strengthening their business' marketing arm—especially those considering whether now is the right time to invest in structured marketing education.
Key Discussion Points & Insights
Corinna’s Personal Reflection and Approach to Rest
- Corinna opens with a personal reflection on deliberately embracing a less busy December, practicing presence and self-renewal, and confronting her own scarcity mindset.
- “This idea of just sitting here for a whole month and resisting the urge to fill my calendar… I have to tell you guys, it is hard.” (05:51)
- Connects her mindset work to the kind of self-development topics emerging in Farm Marketing School.
Why Farm Marketing School Exists
- Designed out of Corinna’s own struggles as a beginning farm marketer—she admits to “not having a plan” for years and recognizes the gap many farmers face in learning to sell, not just grow, their products.
- “We did not have a plan. We did not have a sales strategy… When it started to get really hard… I didn’t even know about the concept of a product ladder.” (18:49)
- “When I finally got serious about studying marketing… I saw how it worked… And I thought, farmers need to know this. No one’s teaching this to us.” (19:27)
- Her passion: Farmers deserve business success and reliable income, and learning marketing is “a key skill” missing from standard farm education.
What Is Farm Marketing School?
- A Monthly Membership: Teaches direct-to-consumer farmers how to build simple, repeatable marketing systems to drive sales and revenue.
- “In a nutshell… It’s a monthly membership and it teaches farmers… how to build a simple yet repeatable marketing system.” (12:47)
- Project-Based Learning: Structured around guided projects, each designed to help farmers create a specific marketing asset (e.g., building a lead magnet, optimizing their website homepage, developing a consistent weekly email system).
- “Each of these projects has a topic that it focuses on… designed to help you build a very specific marketing asset.” (13:14)
- Resources & Tools: Provides implementation tools such as templates, swipe files, and examples.
- Community Support: Monthly live Zoom calls serve as collaborative troubleshooting/celebration spaces where Corinna and members provide feedback and share ideas.
- “There’s this supportive community and we’re all learning from each other.” (13:53)
- Content Library & Smart Search: All zoom calls and trainings are recorded and indexed in a searchable platform, allowing members to instantly locate info on keywords/topics.
- “You can even do a search for a key phrase… and it takes you right to that section of the video.” (14:31)
Who Is It For… and Who Is It NOT For?
- Ideal for: Direct-to-consumer farmers who are ready to prioritize marketing, build foundational systems, and participate in project-based learning with community support.
- Not for: Farmers who aren’t ready to dedicate time, who seek overnight results, or who expect transformation without taking action.
The Transformation Students Experience
- From Overwhelm to Confidence: Members progress from feeling lost about “what to do next” to having systems, plans, and self-assurance.
- “As you begin to put the pieces into place, you start to feel really good about yourself. You see it all coming together…” (15:32)
- From Winging It to Strategic Action: The stepwise approach replaces guesswork and overwhelm with purposeful execution and increased sales.
- Cumulative Growth: Progress builds on itself, leading to long-term confidence, expanding customer base, and rising revenue.
- “If I just keep doing this, it’s going to keep building, there’s going to be a cumulative effect…” (16:37)
- Mindset Shift: The school supports shifts not just in marketing skill, but in self-perception and business ambition.
Notable Quotes & Memorable Moments
- “I think at some point in every farmer’s career, they will need to address the marketing and sales funnel of their business.” (11:17)
- “It is a skill. And if you aren’t going to learn it, then someone on your team needs to learn it, or you need to learn it and then hire someone and train them and delegate this away. But it is a really key engine…” (11:42)
- “All of these different projects are designed to remove the confusion around: what do I do next when it comes to marketing?” (14:19)
- “You start to see your sales slowly growing. And that’s like this feedback loop—oh, I’m doing that. Like, it’s working!” (16:20)
- “There’s sort of this reputation that we carry, right? That we don’t, we don’t make a lot of money as farmers. And I think some of that—not all of that—is because we just haven’t been taught… that farming is a business.” (20:13)
- “I just feel like this is a skill set that… all of these skills are transferable to however you want to market your business, whatever product you are selling.” (21:05)
Important Segments & Timestamps
- Corinna’s Personal Mindset Reflection – 04:45–07:55
- Introduction to Farm Marketing School & Why It Exists – 08:50–12:47
- How Farm Marketing School Works (Structure/Features) – 12:47–15:30
- What Transformation Looks Like – 15:30–17:13
- Corinna’s Marketing Journey & Why She Teaches – 17:13–21:05
Tone & Language
Corinna Bench’s tone throughout is warm, conversational, and deeply encouraging. She openly shares her personal journey and vulnerabilities, using clear, motivational language:
“This is a practice. If we want to be a different way in the world, it will involve practicing it at first before it becomes second nature.” (07:14)
She’s passionate about arming farmers with the knowledge to thrive, not just survive, and speaks candidly about the realities and rewards of building a marketing engine for your farm business.
Summary
This episode is a comprehensive, honest exploration of Farm Marketing School. Corinna pulls back the curtain to address common hesitations, outlines what members can expect, and dispels the myth that marketing success is unachievable for small, direct-to-consumer farms. Her hope is that listeners realize the transformation is possible, with the right tools, support, and a willingness to practice new skills. Whether you’re considering joining now or in the future, this episode is a must-listen for any farmer who wants to elevate their business through effective marketing.