Episode Overview

Podcast: My Digital Farmer Podcast
Host: Corinna Bench
Episode 343: Goal Setting – Finding Your One Word Intention for the New Year
Date: January 7, 2026

In this episode, Corinna Bench shares her approach for the New Year: rather than setting a long list of daunting goals, she suggests a focused, meaningful practice of selecting a single “one word intention.” Corinna explains the power behind this method, how it serves as a compass for both personal growth and business clarity, and walks listeners through her own process for discovering and living her words for 2026, “abundance” and “enough.” The tone is reflective, supportive, and practical, aiming to inspire listeners—especially farmers and small business owners—to rethink their approach to annual goal-setting.

Key Discussion Points & Insights

1. Revisiting What Matters Most (06:12–09:55)

• Corinna acknowledges that after years of creating content, it’s not only okay but crucial to return to foundational marketing and leadership topics in new ways.
  • “You know, I teach all of you guys how important it is to repeat yourselves in messaging, that that’s okay. And I'm taking my own advice now. It’s all right, Corinna, to go back and review some of these concepts.” (07:44)

2. Why “One Word” Intention? (10:20–15:10)

• Corinna introduces the concept of setting a single word as an intention for the year, sharing both personal and wider community stories (coaching and spiritual groups) that have influenced her.
• She stresses: this is “not like a resolution” or a fix-it list, but a “lens” to guide decisions, actions, and growth.
  • “It’s just choosing a word. And that word becomes a lens as you go through your container...” (12:25)

3. How to Find Your Word (16:02–28:30)

Reflect and Look Back:

• Examine recurring themes, desire, tensions, or points of curiosity that appeared in the last year.
• Corinna uses her words “abundance” (arising from a health journey and previous scarcity mindset) and “enough” (discovered during a meditation retreat).
  • “What themes kept showing up last year for you?... I was always seeing the glass half empty... I needed to start assuming I would get better.” (18:35)
  • “Her name was ‘enough.’ And I thought that was really interesting.” (22:46)

Notice What Taps You on the Shoulder:

• Watch for patterns in prayer, journaling, books, conversations, and people in your circle.
• “My words often arrive in a few different ways... I just feel like God has been wanting me to look at this word for a while.” (24:00)

Let the Word Choose You:

• “My final advice here is to let the word choose you... if you’re stuck between words, consider having two words, like I did.” (28:00)

4. Exploring the Words: “Abundance” and “Enough” (29:25–34:08)

• “Abundance” for Corinna isn’t about accumulation, but about releasing scarcity—especially regarding health, time, money, and family.
• “Enough” is about grounding, not settling; seeking rest and joy as productive and choosing to stop striving.
  • “I have a suspicion... that I will find abundance in my enoughness.” (32:49)
  • “I want to explore: Is it possible to find abundance in being enough?” (33:05)

5. Framework for Living Out Your Word (41:21–01:01:25)

Corinna’s system has four key pillars:

A. Study (41:21–46:18)

• Shape your learning and content consumption (books, podcasts, scripture) around your word.
• “Let your word shape what you are consuming... books, podcasts, what voices are going to support my word?” (42:32)

B. Practice (46:19–51:20)

• Create visual anchors or reminders for your word (lock screen images, sticky notes).
• Reflect through daily or weekly gratitude practices, journaling on what appeared or shifted.
• Plan meaningful rituals such as the “Life Giving Yes” (intentional rest and delight), “circulation practice” (generously moving money), or saying “that’s enough for today.”
  • “I have given an icon to this project... it looks like a gust of wind.” (47:15)
  • “I have a scheduled time at the end of every day to ask myself, what came today? What arrived without force?” (50:41)

C. Notice (51:21–54:55)

• Pay attention and stay curious about what changes or insights arise as you practice.
• “What does the word... practicing in these different ways, what comes in as a result of it?”
• Corinna emphasizes “stirring the pot,” welcoming even discomfort for growth.

D. Respond (54:56–58:50)

• Act differently based on new insights, letting the word truly influence decisions, actions, and even business offerings.
• “When things do shift... do something different... change your behavior because of it.” (55:08)
• Noting how this inner work even inspired her new class on money mindset inside Farm Marketing School.

6. Practical Action Plan (59:03–01:03:38)

• Corinna recommends listeners:
  • Choose one word.
  • Pick a single practice to begin.
  • Adopt a guiding question or mantra to repeat all year.
  • She shares her daily “creed” (see below).

Memorable Quotes & Moments

• On the purpose of the one word:
  • “This isn’t about achieving the thing that you’re going to define. It’s something that you’re going to practice noticing. And that takes the pressure off.” (15:58)
• On living in abundance:
  • “I have a suspicion... that I will find abundance in my enoughness.” (32:49)
• On letting the word choose you:
  • “Let the word choose you... which one feels like it has something to teach me? That’s usually the one.” (28:00)
• On daily creed/mantra:
  • “I bless joy as productive and renewable. I trust that what brings life does not diminish me but expands me. I release fear of loss, and I choose to participate fully in the goodness set before me... I live as one whose inheritance cannot be lost.” (01:02:26)

Timestamps for Key Segments

• 06:12 – Revisiting key marketing and life concepts
• 10:20 – Introduction to the “one word” intention
• 16:02 – How to find your word (reflection and process)
• 22:46 – “Enough” in meditation and personal insight
• 29:25 – Deep dive into “abundance” and “enough”
• 41:21 – Four-part framework: Study, Practice, Notice, Respond
• 46:19 – Creating rituals and visual anchors
• 50:41 – Daily gratitude and reflection practices
• 54:56 – The importance of responding and changing actions
• 59:03 – Action plan for listeners
• 01:02:26 – Corinna’s “creed” for the year

Listener Takeaways

• Choose a word that genuinely resonates—let it arise organically.
• Reflect on the past year to identify recurring themes or emotional currents.
• Shape your habits, learning, and routines to “practice” your word in tangible ways.
• Allow your intention to guide both personal and professional decisions.
• Remember: it’s a practice, not a performance—stay curious and open as your word evolves.

Notable Practice Suggestions

• Place visual reminders of your word in your environment (e.g., phone lock screen, sticky notes).
• Create a daily or weekly practice to notice where your word appears in your day.
• Experiment with embodied habits—say “that’s enough” to yourself, celebrate small wins, or implement a “life giving yes” ritual.
• Revisit your “why”—write and repeat a short daily creed or mantra.

Closing Thoughts

Corinna’s episode is both a gentle challenge and an invitation: let go of goal fatigue, and embrace focused curiosity through your “one word intention.” Her personal examples and practical ideas offer a roadmap for those ready to bring more meaning—and better marketing—to their businesses and lives in the New Year.

Show Notes & Links: mydigitalfarmer.com/343
Farm Marketing School: mydigitalfarmer.com/FMS