We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.

I don't think it was luck.

This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before.

If you've ever run a promotion and thought, "Why didn't this sell as well as I hoped?"... this episode is your behind-the-scenes look at what actually moves the needle.

I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few "a-ha" moments that apply to any kind of farm promotion (not just plant sales).

We'll talk about:

Why I focused almost entirely on email (and what happened because of it)
The subtle shifts I made to the offer that dramatically increased average order value
What I did during the first few hours of the launch that most people overlook
And one simple post-purchase move that can shape how your customers behave next time

This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen.

Resources Mentioned:

Listen to my podcast from last year's Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

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Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

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357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours