My Digital Farmer Podcast

BONUS Quick Tips for Selling More Farm Products for the Holidays

Host: Corinna Bench
Date: November 14, 2025

Episode Overview

In this bonus episode, Corinna Bench delivers a rapid-fire masterclass on creating, promoting, and optimizing holiday offers for farm businesses. She argues it's not too late to boost year-end sales, with Thanksgiving and Christmas being prime opportunities thanks to customers’ buying mindsets. Corinna shares actionable “plug and play” offer formulations and practical ways to make products irresistible via your e-commerce platform, focusing on Local Line but including tips that work elsewhere. The episode also explores themes of generosity, urgency, and the holiday spirit as key sales drivers.

Key Discussion Points & Insights

1. The Power of Holiday Offers and the Customer Mindset

• Why Holiday Offers Work:
  • Holidays are “one of the easiest times of year to boost sales if you know how to play with offers” [01:05].
  • Customers are primed to buy, planning meals, shopping for gatherings, and browsing for gifts.
  • “There is money sitting on the table right now… all you need is a fun reason and a clear offer” [05:00].
• It’s Not About Discounts:
  • “Holiday marketing is not about discounting or being pushy… it’s about excitement and urgency and jumping on that train of surprise and delight” [08:03].

2. The Ingredients of a “Pop” Offer [08:50]

• Theme & Naming: Tie your offer to a holiday motif or emotion (gratitude, harvest, comfort, cozy, joy).
• Focus: Promote just one thing or specific bundles, e.g., Thanksgiving ham, “everything but the turkey” sides box.
• Curation: “Be the curator for your customer,” such as themed Advent calendars or “12 Days of Local Goodness.”
• Generosity: Create offers letting customers give (e.g., “Feed the Need Bags” for donations, or community harvest events like “Snap it Forward”) [15:00].
• Urgency & Scarcity: “Order by Tuesday at noon” or “Only 10 bundles left” heightens the imperative to buy.
• Personal Touch: Embed a story, handwritten note, or photo for extra meaning.

“When you can hit several of these ingredients together, your offer is going to pop.”
— Corinna Bench [16:00]

3. Plug-and-Play Holiday Offer Ideas [18:45]

For Veggie Farms:

• Thanksgiving Sides Box: carrots, potatoes, onions, herbs, pie pumpkin.
• “Everything but the Turkey” bundle.
• Pre-chopped soup starter kit for post-holiday meals.

For Meat Producers:

• Roast Ready Bundle: turkey with local honey glaze, add-ons for higher price points.
• Leftover Survival Kit: smaller cuts, bread, salad greens for easy meals post-feast.

For Flower Farmers:

• Centerpiece subscription (bouquets for Thanksgiving, Christmas, New Year’s, or as gifts).

Value-Add/ Cheese Producers:

• Holiday charcuterie box, “Host Gift Trio” (cheese, jam, crackers, honey).

Creative Naming:

• “Gobble Gobble Box,” “Cranberry Crush Salad Mix,” “Gravy Lovers’ Herb Bundle.”

Generosity Campaigns:

• Feed the Need Bags
• 12 Days of Local Goodness Samplers

4. Optimizing Offers on Your E-Commerce Platform [24:10]

A. Curated Category Pages

• Use categories (“Holiday Bestsellers,” “Gifts for Him/Her”) to make shopping easy and targeted.
• Each category can have a unique URL for marketing [26:00].

B. Festive Renaming

• Just rename ordinary items for seasonal appeal:
  • “Santa’s Snack Pack Carrots”
  • “Mash Ready Potatoes for Thanksgiving Dinner”
    “You’re not changing the product, you’re just reframing it…” [29:00]

C. Strategic Coupon Codes

• For discounts, bonuses, or tracking sales channels (“FACEBOOK10” versus “EMAIL10”).
• VIP-only deals or limited-time codes.

D. Holiday Product Tags/Badges

• Examples: “Perfect Host Gift,” “Limited Holiday Batch,” “Cozy Comfort Food.”
  “These product tags act as visual cues…like magnets!” [33:00]
• Use AI/ChatGPT to brainstorm new ideas.

E. Gift Certificates/Store Credit

• Marketed as “the perfect host gift” or for the indecisive gift-giver.
• “I’m going to create a CSA sampler gift certificate for the holiday market…” [36:30]
• Automate delivery via email and supplement with a printable PDF.

F. Box Builder Features & Price Anchoring

• Let customers customize their own boxes.
• Price anchor: Place a high-price bundle next to your target offer to make it look like a deal.

G. Store Layout & Visibility

• “Position your offer at the very top…don’t hide it in the middle of your store” [40:10].

H. Black Friday / Cyber Monday Tactics

• Leverage the “shopping mode” mindset
• Flash sales and countdown timers spark FOMO

I. Custom Store Headers

• Use the online store’s header to clarify ordering, pickup, bonuses, and deadlines.

5. Marketing & Reaching Your Audience [48:30]

• Email is First: Start with your list, VIPs, CSA members, and repeat buyers.
• Social Media: Use urgency; do short videos or unboxing Reels.
• Repurpose Last Year’s Content: “Nobody remembers but you…reuse those emails and social posts!” [51:10].
• Organize for the Future: Save successful promos in Google Docs for easy reference next year.

6. Final Challenge & Takeaway [53:20]

• Don’t overthink. Just make an offer this week—pick a product, give it a festive name, toss in a bonus, and publish!
• “The goal is to play in the sandbox…” test ideas, gather feedback, and learn what moves your audience.

“Every time you make an offer, you’re going to learn. Don’t let this holiday window slip by.”
— Corinna Bench [54:00]

Notable Quotes & Memorable Moments

• “Thanksgiving is one of the easiest holidays to tap into if you know how to play with offers.” [05:30]
• “Holiday marketing is about creating excitement and urgency and jumping on that train of surprise and delight.” [08:03]
• “Creating a collection…you are the curator for them.” [12:45]
• “We put together a hundred of these Feed the Need bags…they end up buying a lot of other things in our store at the same time!” [15:45]
• “You can make as many categories as you want and you can be putting the same products in multiple categories…brilliant.” [26:10]
• “Sometimes the fastest way to boost sales is just to rename something you already sell in a different way.” [29:30]
• “These product tags…function sort of like a magnet. They pull the eye.” [33:05]
• “If someone comes to your online store and they don’t know how it works, they may not move forward if they’re not sure how this all works.” [46:40]
• “Just go, open your store, pick a product, give it a festive name, maybe toss in a small bonus, and hit publish.” [53:30]
• “There is money waiting on the table right now. Go make something happen, test an idea—and have fun.” [54:25]

Timestamps for Key Segments

| Segment | Timestamp | |-----------------------------------------------|------------| | Why Holidays Are the Perfect Sales Window | 01:05 | | The Mindset of Holiday Offers | 08:03 | | Ingredients of an Offer That Pops | 08:50 | | Plug-and-Play Offer Ideas | 18:45 | | Leveraging Your E-commerce Platform | 24:10 | | Festive Product Naming & Examples | 29:00 | | Coupon Codes & Product Badges | 31:30 | | Gift Certificates Strategy | 36:30 | | Store Layout, Visibility & Black Friday Tips | 40:10 | | Customizable Store Headers | 46:40 | | Marketing the Offer: Email, Social, Repurpose | 48:30 | | Corinna’s Challenge: Make Your Offer! | 53:20 | | Final Pep Talk/Sign-off | 54:25 |

Additional Resources Mentioned

• Free “Offer Formula Guide” PDF
  • Over 30 offer formulas. Download at mydigitalfarmer.com/offer
• Farm Marketing School
  • Membership for ongoing marketing support: mydigitalfarmer.com/fms
• E-commerce Platform – Local Line
  • mydigitalfarmer.com/localline
  • Use code MDF2025 for a free premium feature

Tone and Language

Corinna Bench is upbeat, practical, and encouraging throughout the episode. She tells listeners to “just go for it,” emphasizing creativity, simplicity, and joy in marketing, especially around the holidays. Her advice is approachable, field-tested, and motivates farmers to get in the game—right now.