My Digital Farmer Podcast
BONUS Quick Tips for Selling More Farm Products for the Holidays
Host: Corinna Bench
Date: November 14, 2025
Episode Overview
In this bonus episode, Corinna Bench delivers a rapid-fire masterclass on creating, promoting, and optimizing holiday offers for farm businesses. She argues it's not too late to boost year-end sales, with Thanksgiving and Christmas being prime opportunities thanks to customersâ buying mindsets. Corinna shares actionable âplug and playâ offer formulations and practical ways to make products irresistible via your e-commerce platform, focusing on Local Line but including tips that work elsewhere. The episode also explores themes of generosity, urgency, and the holiday spirit as key sales drivers.
Key Discussion Points & Insights
1. The Power of Holiday Offers and the Customer Mindset
- Why Holiday Offers Work:
- Holidays are âone of the easiest times of year to boost sales if you know how to play with offersâ [01:05].
- Customers are primed to buy, planning meals, shopping for gatherings, and browsing for gifts.
- âThere is money sitting on the table right now⌠all you need is a fun reason and a clear offerâ [05:00].
- Itâs Not About Discounts:
- âHoliday marketing is not about discounting or being pushy⌠itâs about excitement and urgency and jumping on that train of surprise and delightâ [08:03].
2. The Ingredients of a âPopâ Offer [08:50]
- Theme & Naming: Tie your offer to a holiday motif or emotion (gratitude, harvest, comfort, cozy, joy).
- Focus: Promote just one thing or specific bundles, e.g., Thanksgiving ham, âeverything but the turkeyâ sides box.
- Curation: âBe the curator for your customer,â such as themed Advent calendars or â12 Days of Local Goodness.â
- Generosity: Create offers letting customers give (e.g., âFeed the Need Bagsâ for donations, or community harvest events like âSnap it Forwardâ) [15:00].
- Urgency & Scarcity: âOrder by Tuesday at noonâ or âOnly 10 bundles leftâ heightens the imperative to buy.
- Personal Touch: Embed a story, handwritten note, or photo for extra meaning.
âWhen you can hit several of these ingredients together, your offer is going to pop.â
â Corinna Bench [16:00]
3. Plug-and-Play Holiday Offer Ideas [18:45]
For Veggie Farms:
- Thanksgiving Sides Box: carrots, potatoes, onions, herbs, pie pumpkin.
- âEverything but the Turkeyâ bundle.
- Pre-chopped soup starter kit for post-holiday meals.
For Meat Producers:
- Roast Ready Bundle: turkey with local honey glaze, add-ons for higher price points.
- Leftover Survival Kit: smaller cuts, bread, salad greens for easy meals post-feast.
For Flower Farmers:
- Centerpiece subscription (bouquets for Thanksgiving, Christmas, New Yearâs, or as gifts).
Value-Add/ Cheese Producers:
- Holiday charcuterie box, âHost Gift Trioâ (cheese, jam, crackers, honey).
Creative Naming:
- âGobble Gobble Box,â âCranberry Crush Salad Mix,â âGravy Loversâ Herb Bundle.â
Generosity Campaigns:
- Feed the Need Bags
- 12 Days of Local Goodness Samplers
4. Optimizing Offers on Your E-Commerce Platform [24:10]
A. Curated Category Pages
- Use categories (âHoliday Bestsellers,â âGifts for Him/Herâ) to make shopping easy and targeted.
- Each category can have a unique URL for marketing [26:00].
B. Festive Renaming
- Just rename ordinary items for seasonal appeal:
- âSantaâs Snack Pack Carrotsâ
- âMash Ready Potatoes for Thanksgiving Dinnerâ
âYouâre not changing the product, youâre just reframing itâŚâ [29:00]
C. Strategic Coupon Codes
- For discounts, bonuses, or tracking sales channels (âFACEBOOK10â versus âEMAIL10â).
- VIP-only deals or limited-time codes.
D. Holiday Product Tags/Badges
- Examples: âPerfect Host Gift,â âLimited Holiday Batch,â âCozy Comfort Food.â
âThese product tags act as visual cuesâŚlike magnets!â [33:00] - Use AI/ChatGPT to brainstorm new ideas.
E. Gift Certificates/Store Credit
- Marketed as âthe perfect host giftâ or for the indecisive gift-giver.
- âIâm going to create a CSA sampler gift certificate for the holiday marketâŚâ [36:30]
- Automate delivery via email and supplement with a printable PDF.
F. Box Builder Features & Price Anchoring
- Let customers customize their own boxes.
- Price anchor: Place a high-price bundle next to your target offer to make it look like a deal.
G. Store Layout & Visibility
- âPosition your offer at the very topâŚdonât hide it in the middle of your storeâ [40:10].
H. Black Friday / Cyber Monday Tactics
- Leverage the âshopping modeâ mindset
- Flash sales and countdown timers spark FOMO
I. Custom Store Headers
- Use the online storeâs header to clarify ordering, pickup, bonuses, and deadlines.
5. Marketing & Reaching Your Audience [48:30]
- Email is First: Start with your list, VIPs, CSA members, and repeat buyers.
- Social Media: Use urgency; do short videos or unboxing Reels.
- Repurpose Last Yearâs Content: âNobody remembers but youâŚreuse those emails and social posts!â [51:10].
- Organize for the Future: Save successful promos in Google Docs for easy reference next year.
6. Final Challenge & Takeaway [53:20]
- Donât overthink. Just make an offer this weekâpick a product, give it a festive name, toss in a bonus, and publish!
- âThe goal is to play in the sandboxâŚâ test ideas, gather feedback, and learn what moves your audience.
âEvery time you make an offer, youâre going to learn. Donât let this holiday window slip by.â
â Corinna Bench [54:00]
Notable Quotes & Memorable Moments
- âThanksgiving is one of the easiest holidays to tap into if you know how to play with offers.â [05:30]
- âHoliday marketing is about creating excitement and urgency and jumping on that train of surprise and delight.â [08:03]
- âCreating a collectionâŚyou are the curator for them.â [12:45]
- âWe put together a hundred of these Feed the Need bagsâŚthey end up buying a lot of other things in our store at the same time!â [15:45]
- âYou can make as many categories as you want and you can be putting the same products in multiple categoriesâŚbrilliant.â [26:10]
- âSometimes the fastest way to boost sales is just to rename something you already sell in a different way.â [29:30]
- âThese product tagsâŚfunction sort of like a magnet. They pull the eye.â [33:05]
- âIf someone comes to your online store and they donât know how it works, they may not move forward if theyâre not sure how this all works.â [46:40]
- âJust go, open your store, pick a product, give it a festive name, maybe toss in a small bonus, and hit publish.â [53:30]
- âThere is money waiting on the table right now. Go make something happen, test an ideaâand have fun.â [54:25]
Timestamps for Key Segments
| Segment | Timestamp | |-----------------------------------------------|------------| | Why Holidays Are the Perfect Sales Window | 01:05 | | The Mindset of Holiday Offers | 08:03 | | Ingredients of an Offer That Pops | 08:50 | | Plug-and-Play Offer Ideas | 18:45 | | Leveraging Your E-commerce Platform | 24:10 | | Festive Product Naming & Examples | 29:00 | | Coupon Codes & Product Badges | 31:30 | | Gift Certificates Strategy | 36:30 | | Store Layout, Visibility & Black Friday Tips | 40:10 | | Customizable Store Headers | 46:40 | | Marketing the Offer: Email, Social, Repurpose | 48:30 | | Corinnaâs Challenge: Make Your Offer! | 53:20 | | Final Pep Talk/Sign-off | 54:25 |
Additional Resources Mentioned
- Free âOffer Formula Guideâ PDF
- Over 30 offer formulas. Download at mydigitalfarmer.com/offer
- Farm Marketing School
- Membership for ongoing marketing support: mydigitalfarmer.com/fms
- E-commerce Platform â Local Line
- mydigitalfarmer.com/localline
- Use code MDF2025 for a free premium feature
Tone and Language
Corinna Bench is upbeat, practical, and encouraging throughout the episode. She tells listeners to âjust go for it,â emphasizing creativity, simplicity, and joy in marketing, especially around the holidays. Her advice is approachable, field-tested, and motivates farmers to get in the gameâright now.
