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Greg Eisenberg
It is possible that, you know, this becomes a big thing. And if it becomes a big thing, I think that this is probably one of the bigger wealth creation moments in AI.
Motivational Speaker / Enthusiast
I feel like I can rule the world. I know I could be what I want to. I put my all in it. Like my days off on a road, let's travel. Never look.
Podcast Host (possibly Shaan Puri)
So we're doing a special pod because Greg was on the pod where he showed me all these cool tools that he was using. Then at the end of the pod, he was like, by the way, did you see that ChatGPT now has a new app store? And I said, no, I didn't. Let's just record. And I want you to show me what's going on with the new ChatGPT store. And because this is my first million, if you can tell me a bunch of interesting business ideas that you see within the realm of the ChatGPT store. Because a lot of people don't know this, but I guess they could, they could, they could surmise this. But when, when the App Store first came out, a bunch of the biggest businesses came about because they were early. They were first.
Greg Eisenberg
That is, that is true. So let me give you a breakdown of what happened, why it's important, and I can share a bunch of ideas that I think people should steal. Let me first talk about what, what was announced. So the other day, Sam Altman talked, it was Dev Day, so OpenAI's, you know, big developer conference, he launched the ChatGPT app store. And he gives this example of using Figma in ChatGPT, which is the design tool. And he says, turn this sketch, like something that he drew out into a workable diagram. And it was able to do it. Wow. Yeah, it's absolutely crazy. So the ability to use apps within ChatGPT, basically turning ChatGPT into like a mini intranet. Right? You don't need to leave ChatGPT if you can just connect to, to apps.
Podcast Host (possibly Shaan Puri)
Wow.
Greg Eisenberg
The other example he, one of his teams gave was like Coursera, the course platform, Coursera. Can you teach me something about machine learning? It connects to Coursera. You have to connect with it. So you actually have to like log into it. So you can see here, if you're watching this on video, it shows like how ChatGPT uses data. Apps may introduce risks. Data is shared with the apps and then it creates this canvas where you can actually like instead of, you know, it used to be chatgpt was only text. Now chatgpt has this canvas that you can actually consume content in a More visual way. There's two ways to basically find some of these applications. One is you add it, and the other one is. And the way. The one I'm way more excited about is you just use ChatGPT normally and you say, like, imagine, I didn't at Coursera here. And I said, I want to learn about machine learning. And it just brings up Coursera as a potential app. And that's the opportunity. Right. Because if someone listening to this can actually build an app so that it shows up when you ask it a question. One of the things that Sam Altman mentioned the other day was he announced that ChatGPT has 800 million weekly active users. So you can get in front of 800 million people every single week and sell them something.
Podcast Host (possibly Shaan Puri)
Wow. Okay, this is awesome. I just typed in on ChatGPT, I said, how do I turn a drawing into a. Into a figma? And then I added the figma and it told me how to do it. Okay, that's awesome.
Greg Eisenberg
Yeah. Or here, I'll just throw. I'll do one live for. For fun. Design a new logo for my podcast, the Startup ideas podcast. Oh, I forgot to, like, I forgot to mention who I want. So I want. I think Canva. Yeah, Canvas was. Was one of them. So can Canva, the $47 billion, you know, design tool, is one of the launch partners. It connects to the app, and then you just log in and it'll literally design a logo within ChatGPT using Canva's software.
Podcast Host (possibly Shaan Puri)
All right, there it is.
Greg Eisenberg
There it is. You know, I would give it a 6.5 on 10, but, you know, it's something that I can iterate with. And it's not something that you're going to one prompt yet, but it is something that, you know, look, it says review and select one to continue editing.
Podcast Host (possibly Shaan Puri)
And then the font is so weird on some of them, it looks like it's a misspell, but it's not. I've never experienced that before. Look at the one on the far. On the third from the right.
Greg Eisenberg
Yeah, that sometimes happens with AI. Design is like the. The. The font's a bit wonky, so you do. You. You. You have to. Again, like, not one prompt. It. It's going to take multiple prompts. But, like, this isn't bad. And that also took like two seconds. Like, I can make this better.
Podcast Host (possibly Shaan Puri)
That's awesome. All right, guys, here's the thing about side hustles.
Sean (Founder of Hampton)
Everyone wants one, but most people overthink about it and they never actually launch anything. But because of AI, you can go from my idea to your first sale in only seven days. My old company, the Hustle, they just dropped an AI side Hustle crash course.
Podcast Host (possibly Shaan Puri)
So basically what the Hustle did was they looked at things that me and Sean and HubSpot, CMO Kit founder, they look at stuff that we said and.
Sean (Founder of Hampton)
They broke it all down into simple bite sized steps. Which means you're going to get a guide that gives you everything you need to launch a side Hustle without any, any of the guesswork. So you can get it right now.
Podcast Host (possibly Shaan Puri)
You can scan the QR code or.
Sean (Founder of Hampton)
Click the link in the description. Now back to the show.
Greg Eisenberg
So that was the announcement. Zillow was another one, which I thought was cool. Let me just zoom into it so you can see the full Zillow experience and then you can use natural language to use the AI. Pretty cool, dude.
Podcast Host (possibly Shaan Puri)
I'm just kind of in awe right now a little bit. I think Sean said something kind of funny, but it wasn't funny. It was very real. He was like, every time I talk about this, I have to realize or ask myself, am I A, all powerful now because I can do all this stuff or B, completely irrelevant? And whenever I look at this stuff, that's exactly how I feel. But that's wild. Okay?
Greg Eisenberg
It depends on what he does with his information. You know what I mean? Of course, the people who made the shift from web to mobile crushed it. But there was a period of time when Facebook, I'm sure you remember, had a bad app and they almost didn't make the, the leap to mobile. Now they're like a trillion dollar company. So I think that there's, I'm not saying it's 100% possible, but it is possible that, you know, this becomes a big thing. And if it becomes a big thing, you're going to want to have an app here.
Podcast Host (possibly Shaan Puri)
Okay, so what apps or ideas do you think are interesting to you right now?
Greg Eisenberg
I'll tell you, but I also, I do want to give the caveat that ChatGPT, a couple years ago launched something called custom GPTs. Do you remember those?
Podcast Host (possibly Shaan Puri)
Yeah, it was a flop. I tried making one. It didn't work.
Greg Eisenberg
Yeah, and you know why I think it's a flop and why? This is different. No one wants to download apps, no one wants to go to a GPT store, set stuff up, download apps. What makes this so much better is it's contextual. You just type in something on ChatGPT. And yes, you know, you might have to mention it, but if you don't have to mention it. And you just said, hey, I wanted a logo design. And then it pulls up Canva or pulls up another app. The discovery opportunity is huge and it's just easier for the customer because they don't have to like set up anything.
Podcast Host (possibly Shaan Puri)
Yeah, yeah, yeah, yeah. No, I think it's going to be great. I actually invested in one or two companies where there wasn't going amazing and they pivoted into a ChatGPT plugin and they're killing it. And so like We've talked about WordPress plugins and a bunch of different plugin businesses and I'm on board with those. And so I'm eager to see what ideas you have that are related to ChatGPT for both apps and plugins.
Greg Eisenberg
Cool. So I've got 15 ideas that I scraped from ideabrowser.com my app. I want you to pick, like we can talk about one. You know, these are my, the ones that are highlighted are my favorite ones, but I'm happy to pick and go through any of them.
Podcast Host (possibly Shaan Puri)
Go to. So zoom in a little bit more. But it looks like the AI Tax guy.
Greg Eisenberg
AI Tax guy. So imagine if you were able to prompt file my quarterly taxes. It shows a custom UI that shows deductions, auto filled forms. One click filing and it connects to your stripe plaid and Google Drive. And someone is going to build my tax guy in a prompt on ChatGPT. And it's, it's a huge opportunity.
Podcast Host (possibly Shaan Puri)
You know what's interesting? There's a guy on Twitter who has a AI app that he made uploading your bank statement. Bank statement converter.com bank statement converter.com how much revenue does bank statement converter.com make? Doesn't it like 50 or 80 grand a month?
Greg Eisenberg
I, I think it's 40 to $50,000 a month.
Podcast Host (possibly Shaan Puri)
Okay, so it's a very, very niche thing, but it's a thing where if you need it, you really need it. And because for a bunch of different reasons, I have many K1s, which frankly, I barely know what a K1 is. But I know that when my wife is getting ready to do our taxes, she's like, I need the K1 for this, K1 for that. And we have like 60 or 80 of them. We have a lot of them. And just finding them in my Gmail takes forever. Because what happens when you invest in real estate or, you know, different projects, you get K1s and they don't all. They come from each vendor and they come at a variety of times and they're in all different formats. The k1 forms the same but like it's sent as an attachment in an email. What would be intriguing is you could just do this to find all my K1s in my Gmail fast.
Greg Eisenberg
That's so good. Like K1 agent. That's a great idea. Someone should go build it. This dude from banksnamenconverter.com is. It's literally a dude, one person. Look at this website. It looks like the Berkshire Hathaway website, but for consulting a PDF, it's awesome. It just click a big, big button, convert to PDF. And I think what you're going to see potentially happen with this news is apps like this are going to live within ChatGPT. So if you ever saw stories about people like bank statement converter and you're like, ah, I wish I started that. That's so simple. If you're listening to this, you're early. Now's the time. You should be building that within ChatGPT's SDK.
Sponsor Voice (HubSpot Ad Reader)
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Podcast Host (possibly Shaan Puri)
All right, what's another one?
Greg Eisenberg
You tell me. You. Which one's fan do you fancy?
Podcast Host (possibly Shaan Puri)
The AI healthcare concierge.
Greg Eisenberg
So here's the prompt. Find me the best dermatologist near me. That takes Blue Cross. Your App connects to ZocDoc insurance networks and then shows an interactive local map and booking options. And then you just make money with affiliate like this is just. Or that gets acquired by zocdoc or some of these big companies. But if you can own this high demand query, it's worth a lot of money.
Podcast Host (possibly Shaan Puri)
How would you make this?
Greg Eisenberg
Well, I'm lucky, right? Like I, I have a design firm that builds apps like this so I would just hire my own firm to build these apps. Like we, we just announced we're building apps like this so I would just use my firm. But if I didn't have a firm and I'm just a one man person, I'm using, you know, Claude code and I'm building. I'm our cursor and I'm. I'm building this out.
Podcast Host (possibly Shaan Puri)
How long would that take?
Greg Eisenberg
I would say, realistically, two to three weeks to get something that's working really well. And then you need a. Probably. Well, then you'd have to make sure that you get approved by OpenAI, which, you know, might take some more time, but maybe four, four weeks in total. 30 days.
Podcast Host (possibly Shaan Puri)
That's crazy.
Greg Eisenberg
The other thing I would do, like, you know, I'm talking my own book, but this is. I built this for myself, is I would. You know, there's a button on Idea Browser that's Build this idea. I don't think I've ever shown this publicly anywhere. But you can actually just go and build for, like, the ad creative, the brand package, the landing page, the content calendar, the email funnel system, the email sequence, the lead magnet with all the optimized prompts. And that's what I would do.
Podcast Host (possibly Shaan Puri)
Have you ever seen that meme of like a big meathead sitting at the computer and he's like, build me a business that makes a hundred million in revenue in three days. Don't make any mistakes. Start now.
Greg Eisenberg
Yeah, yeah, it still needs. You still need a human now. You know, like, I think the mistake a lot of people make is they'll use something like, something like this or. Or just they'll prompt themselves and they'd be like, why aren't customers coming? Well, it's you. This is like an opt. All your optimized prompts in one place specific to each LLM or AI tool. But you still need to, like, review it, make sure it works, and optimize it from there. So that's what I would do. I would probably do first version on. On, you know, Idea Browser, probably use, you know, Claude V0, get some emails up and try to just try to launch something in 30 days.
Sean (Founder of Hampton)
My last company, the Hustle. The year we sold, I was 31 years old and we were gonna do about $18 million in revenue. I frankly didn't have a lot of peers. I didn't know a lot of people who were ambitious like me. And this meant that I was making decisions that could cost me maybe five, ten, even more millions of dollars worth of money. I. I was making them all by myself. This all changed, however, when I got a group of peers.
Podcast Host (possibly Shaan Puri)
And that's, by the way, how this podcast sort of started.
Sean (Founder of Hampton)
Sean was in my group and we met every month. It sort of became a personal board of directors and it, frankly, changed my life. And that's Why I started my company Hampton. Join hampton.
Podcast Host (possibly Shaan Puri)
Com.
Sean (Founder of Hampton)
The entire idea is that we make core groups just like this, just like the one that I had of other entrepreneurs who have been there, done that. And we give you guys a time and a place to sit down and have these very honest, confidential conversations where you can share business ideas. You could talk about hiring, you could talk about all these decisions that you typically have to make all by yourself. The biggest risk, in my opinion, is not failing. You're going to be fine. Your business is probably going to work. It's that in 10 years, you look back and you think, damn, I blew it. I blew this opportunity because I was making decisions by myself. I was making decisions out of fear. And I did not grow. I did not maximize the opportunity.
Podcast Host (possibly Shaan Puri)
Opportunity.
Sean (Founder of Hampton)
I'm telling you, it can save you 10 years of headache and of heartache, and you can make better decisions so much faster. And the best part is that with Hampton, these core groups that we make, we make them in real life in your city. We're in Atlanta, Austin, Boston, Chicago, Dallas, Denver, London, LA, Miami, NY, SF, Toronto and Vancouver. And so if you're running an Internet company that does at least $3 million a year in revenue, or you've raised at least $3 million in funding, or. Or you've sold the company for at least $10 million, go to join Hampton.com. this is my company, Sam from MFM. I review every single person who applies. So again, join Hampton.com.
Podcast Host (possibly Shaan Puri)
All right, what else you got? This is fun. Keep going.
Greg Eisenberg
So memes are getting more and more popular, especially in an AI age. I think that whoever owns the make a meme about, you know, XYZ topic is, you know, probably makes a few million dollars a year.
Podcast Host (possibly Shaan Puri)
Can you do this now in ChatGPT or Perplexity? Perplexity's comment.
Greg Eisenberg
You could do it on ChatGPT. It's just not optimized. And that's the opportunity is like, that's why Dev day happened, right? ChatGPT realizes that they need apps like this. I think they've realized two things. They need apps like this to exist so that people stay on the platform more and they realize that they can do everything.
Podcast Host (possibly Shaan Puri)
What's AI Grandma?
Greg Eisenberg
This is a fun one. I think that a lot of people are feeling overwhelmed right now and they might not want Andrew Huberman advice or even Greg Eisenberg advice or Sampar advice. Sometimes we just need an AI grandma to give us old school, warm, blunt, and human advice. So I think that there's an opportunity to Build like a life advisor and you build a brand around like an 85 year old woman who like bakes apple pies.
Podcast Host (possibly Shaan Puri)
Have you built any of these yet?
Greg Eisenberg
Well, I'm. We're building like actively right now.
Podcast Host (possibly Shaan Puri)
For yourself or clients?
Greg Eisenberg
For both.
Podcast Host (possibly Shaan Puri)
And that's going to take two to three weeks to get the mvp?
Greg Eisenberg
Yeah, mvp. It depends like what we're building. Like you know, AI grandma could take you know, a few days but like if you're building like your K1, you know, one that's like a little more, that's more complicated. So it depends which one. But it can take anywhere from days to. Yeah. For an MVP, 30 days.
Podcast Host (possibly Shaan Puri)
Let's talk about this credit score. Credit score one man up, up until. So when, up until recently I had a very low credit score because I didn't use too much credit. But I didn't realize that I had a apparent one time I like fell on a, on a. When I had a job years and years ago and I had to take an ambulance ride and I didn't realize they didn't pay it. And so my credit got dinged and so I had a credit score, I never checked it of like 580. And I was like, what the hell? And when I wanted to get a mortgage for a house, I couldn't get a mortgage. And I was searching for how do I, like how do I make my credit better? Like is there a firm I can hire to just do the work for me? And it was impossible. And it's incredibly scammy. The credit repair industry was incredibly scammy. And so I'm eager to hear how you can improve my credit.
Greg Eisenberg
Yeah, so I had the same problem, which is why I added this here. So I actually don't have a great credit score. I don't have a bad credit score. It says fair. But I started and sold companies like I should have a good credit score, you know, so I'm not sure why but, but like banks don't have banks and companies like Experian, they're, they're. Let's just say they're not at the forefront of technology.
Podcast Host (possibly Shaan Puri)
Yeah.
Greg Eisenberg
So I think that there's an opportunity to. I think there's tons of people who are asking, how do I fix my credit score? You can actually go and check that keyword volume. It's worth so much money. And you know, if you can have something that it detects that you know, it detects the intent, it surfaces your app. I think you need to have a really good domain like repairmycreditscore.com that's probably taken. But something like that. One of the reasons why Bank Statement Converter.com worked is because the domain was really good. So you, you know there is going to be a bit of more of a startup cost here. You might have to spend 10, 15, $20,000 on a domain. But I think that this is one of the more no brainer examples where you know, it connects to you know, Equifax or Experian. There's this interactive UI with dispute templates, score simulation sliders, next step actions and then you just either do referral fees or you charge for it.
Podcast Host (possibly Shaan Puri)
Does do the AIs do just as.
Greg Eisenberg
Good as the dot com from a SEO perspective. From a app perspective, SEO.com is like your is Manhattan. You know, AI is like your. It's Williamsburg. You know, it's so cool. But Manhattan's Manhattan.
Podcast Host (possibly Shaan Puri)
Well, it's. The data is available, my friend.
Greg Eisenberg
Oh is it?
Podcast Host (possibly Shaan Puri)
Yeah. RepairMyCredit score.
Greg Eisenberg
AI, why don't we buy the domain and get, you know, give it to someone who like likes and comments on this YouTube video. I can do that or you know, or something like that and, and you know, just inspire people to actually go and. Because I want people to build apps, you know, that's a good idea.
Podcast Host (possibly Shaan Puri)
I'll buy, I can, I'll buy and give it to someone. Yeah, it's 50 bucks for year one and I have to use Perplexity's comment to find the discount code.
Greg Eisenberg
And do you, you don't own any equity. You're just giving it to them for free, right?
Podcast Host (possibly Shaan Puri)
I know they can have it. It's just a $50 gift from MFM to them.
Greg Eisenberg
If, if they get to $1 million a year, what do they, what do they need to do? What do they have to do for you?
Sean (Founder of Hampton)
Like 100 DoorDash gift card would suffice.
Greg Eisenberg
A 2x return.
Podcast Host (possibly Shaan Puri)
Yeah, yeah, a doordash gift card. If I get some, if I can get like, like so much chick Fil A and I don't even want chick Fil A. I just want the unbreaded chicken nuggets. If I can just get like about 4 pounds of that, that would be, that would have been worth the time.
Greg Eisenberg
Cool. All right, well thanks for, thanks for having me on and hope you're inspired.
Podcast Host (possibly Shaan Puri)
Thank you, Greg.
Greg Eisenberg
That's it.
Podcast Host (possibly Shaan Puri)
That's the pub.
Motivational Speaker / Enthusiast
I feel like I can rule the world. I know I could be what I want to. I put my all in it. Like my days off on the road. Let's travel, never looking back.
Sponsor Voice (HubSpot Ad Reader)
This episode is brought to you by HubSpot Media. They have a cool new podcast that's for AI called the Next Wave. It's by Matt Wolf and Nathan Lands, and they're basically talking about all the new tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI tech, it's a cool podcast you could check out, listen to the Next Wave wherever you get your podcasts.
Podcast: My First Million (HubSpot Media)
Date: October 10, 2025
Hosts: Sam Parr, Shaan Puri
Guest: Greg Isenberg
This special episode dives into the game-changing launch of ChatGPT’s new app store, as Sam and Shaan welcome Greg Isenberg—founder, investor, and startup builder—to brainstorm business ideas ripe for this new AI ecosystem. Drawing parallels to the early days of Apple’s App Store, the trio dissects how entrepreneurs can capitalize on this major AI wealth creation moment. Greg shares his top actionable app concepts and breaks down why this opportunity is fundamentally different (and bigger) than previous attempts at integrating third-party tools into ChatGPT.
Using ChatGPT to Design a Logo (w/ Canva):
Zillow Example: Use ChatGPT to interact with real estate listings via a natural language UI (05:34)
Greg pulls from a list on ideabrowser.com, giving quick overviews and business cases for each.
AI Tax Guy
K1 Agent
AI Healthcare Concierge
Meme Generator
AI Grandma
Credit Score Fixer
“It is possible that, you know, this becomes a big thing. And if it becomes a big thing, I think that this is probably one of the bigger wealth creation moments in AI.”
(Greg Isenberg, 00:00)
“Every time I talk about this, I have to realize or ask myself, am I A, all powerful now because I can do all this stuff or B, completely irrelevant?”
(Podcast Host, quoting Sean, 05:49)
“What makes this so much better is it’s contextual … The discovery opportunity is huge and it’s just easier for the customer because they don’t have to like set up anything.”
(Greg, 06:56)
“If you ever saw stories about people like bank statement converter and you’re like, ah, I wish I started that. ... If you’re listening to this, you’re early. Now’s the time.”
(Greg, 09:48)
“This is one of the more no brainer examples where ... there’s this interactive UI with dispute templates, score simulation sliders, next step actions and then you just either do referral fees or you charge for it.”
(Greg, 18:39)
With ChatGPT’s app store now live, Sam, Shaan, and Greg emphasize there’s unprecedented opportunity for makers and entrepreneurs to build new products quickly and reach a global audience with minimal friction. The episode is both a detailed brainstorming session (“here’s what I’d build—and why!”) and a motivational call to action: now is the time to create simple, useful AI-powered tools before the big incumbents and masses crowd the space.