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- [00:00]
Sean
So this Christmas tree thing is kind of crazy. The story is this article that I read in Curbed. Basically it's talking about the brutal mafia style business of Christmas tree sales in New York.
- [00:15]
Cody
I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on a roller.
- [00:23]
Sean
And I'm just gonna read you a paragraph here that just captures it. It goes, christmas trees are a big business in New York. A lot of people see the quaint little shacks that appear on the side of the road just before Thanksgiving with a bunch of trees and you think, oh, these are probably independently owned, maybe by jolly families of lumberjacks looking to make a few holiday bucks. That's what I thought anyways. In reality, a few eccentric, obsessed and sometimes ruthless tycoons control the sale of almost every tree in the city. They call themselves tree men and they spend 11 months a year preparing for Christmas time, which to them is a 30 day sprint to grab as much cash as they can.
- [00:59]
Sam
I'm in.
- [01:00]
Sean
You're in, right?
- [01:01]
Sam
Yeah, yeah.
- [01:02]
Sean
This needs to be a Netflix show, right?
- [01:05]
Sam
Yeah. And is this the one about this guy named Scott?
- [01:08]
Sean
Well, there's a bunch of guys, so it talks about like the different guys because they basically carved up the territories. Like you got Harlem, this one guy gets Manhattan, this other guy's got the east side. And they all have different territories and they all have crazy names. So it's like George Nash and Kevin Hammer. And it's like, oh yeah, Nash got Harlem. He's a smooth talking hippie from Vermont. Hammer is a Brooklyn born Scientologist who is a powerful force in the business. He is the one who shaped it. Hammer is rumored to own half the tree stands in Manhattan, bringing in more than a million dollars every December. The lore is Hammer lives on a yacht somewhere in the Atlantic and he visits New York only at Christmas time, where he holes up in a midtown hotel room with a pile of cash on the bed and a pit bull squatting on either side of him. Like, is this even real? What am I reading? Sounds fake.
- [01:54]
Sam
Dude, if you sell a million dollars of trees in one month, like with all your expenses, like that's like a, like a, like a, like a 150, $200,000 a year salary.
- [02:03]
Sean
Yeah, like way more.
- [02:06]
Sam
Yeah, you might have a pit bull, but there could be piles of cash.
- [02:09]
Sean
Or a yacht, but you definitely like 50%. I could see there's a world where there's like 50% margin all in.
- [02:14]
Sam
Well, you ain't owning yachts in Manhattan when on 500 grand a year.
- [02:18]
Sean
You've been doing it for, like, 20 years. This is an old article. So I think, yeah, it's pretty crazy. So then it talks about, like. Basically, one interesting thing is it talks about the history of the Christmas tree. So it says, 200 years ago, the idea of putting a tree inside your apartment would be a bizarre decision. Didn't make any sense. This is supposed to be shelter from the outside. Why would you bring a tree in? And it talks about how, like, Christmas trees, that our trees themselves weren't even really associated with Christmas time. And then it says that started to change. In 1851. There was a Dutchman named Morcar who was like, I think I can do this.
- [02:52]
Sam
What's doing this?
- [02:54]
Sean
Like, selling trees to people to. For the spirit of Christmas. And so he goes. He's considered the father of Manhattan Christmas tree business. And we don't know much about him, but basically, the way it describes him is he was out of work, and he was. He realized that he could chop up a tree from the forest, bring it into the city, and try to sell it to the people in the city to have, like, a piece of, like, you know, nature with them. And he goes, and he tells his wife. She's like, that idea sucks. This is the great story of every entrepreneur. Tell your wife an idea, she says, it sucks, and you do it anyways. I think that's the real American dream. And so he comes in, and he basically tries to associate these trees with Christmas spirit, with the jolly wintertime. And he goes, and he got a permit for $1 to sell it inside Washington Market, which was like their wholesale bazaar. And he starts to explain to people there that these are trees that you can stand upright in your house, and it signifies Christmas. And he sold them out in a day. And that kind of started the trend of indoor Christma. Again, assuming this article is not fake completely. And the Onion.
- [04:02]
Sam
All right, so when I ran my company, the Hustle, I think we had something like 2 million subscribers. And we made money through advertising. We didn't actually make that much money per person reading the newsletter, because advertising in general is kind of a crappy business model. And so I remember sitting down, and I'm like, what are all the different ways that I can make money off the Hustle that aren't advertising? And so to make sure that you don't make this mistake, Sean, me and the HubSpot team, we went and looked at a bunch of different ways to monetize Your business. And we put it all together in a really cool document where we lay it all out along with our research. And we call it, very appropriately we call it the Business Monetization Playbook. Go to the description of this episode and you're going to see a link to that Business Monetization Playbook. It's completely free. You just click the link and you can see it back to the episode. My parents used to do this for a living. They owned a fruit stand.
- [04:58]
Sean
You're just sitting on that fact for five minutes while I'm making up about the Christmas trees.
- [05:03]
Sam
No. So to this day I've told you my father's a produce broker. So basically these are made up numbers. But hypothetically, he'll buy a million dollars of onions from a farmer and then organize a truck to go pick them up and then sell that load of onions to Walmart for $1.1 million and hopefully make a hundred thousand dollars in profit, of which 50 goes to the truck or whatever. You know, made up numbers. But the way he got into that was my mom and dad owned a fruit stand like on the side of the road. And that fruit stand made a lot of money every October by selling pumpkins and every Christmas selling Christmas trees. And my mom would tell stories about like getting up at 5am in the morning in order to like flip the pumpkins because I guess they can't rest on one side for too long otherwise they get lopsided, right? And they would package up these trees and they would just sell a shitload of Christmas trees and that would like make their Q4.
- [05:54]
Sean
I am fascinated by these kind of once a year businesses like Michael Gley came on the podcast. He was talking about his fireworks business where 99% of the revenue happens the day before July 4th, right? Like this is like July 3rd is 99% of the revenue. And it's like what a make or break. What a, like high stress, but also, you know, kind of peak season versus off season style of business. And those kind of fascinate me. We've talked about before. Like, I think one of the great side hustles is going around the neighborhood and basically saying, hey, like, do you want us to put Christmas lights up for you? We'll put Christmas lights up. Like I think you can make, you know, tens of thousands of dollars in a six month sprint. If you just wanted to go knock on doors and ask, you know, the same question over and over again. And I think that like there's a guy in our neighborhood who basically does that you know, he hits up, he gets like 50 houses to say yes to this thing. Each one of us pays. You know, I think I paid like 1700 bucks for like a basic Christmas lights thing that took him, you know, and then, and, and the guy who was knocking on the door wasn't even the guy who put the lights up. So I don't even know if he was just like a lead gen guy. I don't know who he was. But you know, I respect the hustle.
- [06:57]
Sam
What's this? Health startups that are, have wild traction.
- [07:02]
Sean
So there's a couple of health stars that just caught my eye. As normally there's a bunch of these ideas that sound really great and then they just never work. And a lot of them are like. And they're all the things that you know, basically a rich, Smart, San Francisco, La, NY Type of person does or wants in their life. And they think that everybody does and wants that and that it could be accessible to all them, but actually it's too expensive and too hard to do and too bespoke and all this stuff. Ideas that fall into this category were like music discovery and then there's like.
- [07:36]
Sam
Let me give you a good example. This was a headline in Business Insider. Billionaires plan to launch a Media brand around the Zeitgeist of Brooklyn.
- [07:45]
Sean
Exactly.
- [07:46]
Sam
A billionaire launching a media company about how Brooklyn is where it's at. That's the worst that, that I'll take. How to lose $50 billion for a hundred Dollars. Alex.
- [07:57]
Sean
You know the Instagram co founders after Instagram their like reven this news reading app. So they basically they, they got, they, they quit Facebook and they were like, ah, Facebook is kind of bastardizing Instagram. They're just copying Snapchat and like all this. And they were kind of like making these low key like passive aggressive remarks and then they were like, we're doing it again. And they were, they did this photo shoot of them in their like, you know, like in their vacation home where they get away when they want to be creative and they say they're gonna like try to change the way that we consume news and make news, you know, less biased and more like easy to consume and all this stuff. And like of course, you know, two years later they shut it down because that's again this kind of like smart, wealthy, well meaning person trying to solve a problem that they have, but that not a lot of it's not. Basically it's not junk food. Like people want junk food. People want Cheetos and they want the Cheeto dust on their fingers. And anybody who's like, I'm going to take the Cheeto dust off their fingers, they just don't find a lot of demand typically. Okay, so this is like what I, there's like one model of the world I have and then there's. But then you always pay attention to what's gonna break your frame. Where am I too biased? Where have I locked in? And maybe the world is changing underneath me. And so there's two health startups and so Daniel Ek, who is the founder of Spotify, who is awesome guy but he checks a bunch of the boxes, right? Billionaire who's coming off of a huge life altering win of a company and.
- [09:23]
Sam
He'S been rich since he was 21.
- [09:25]
Sean
Been rich for a long time, obviously is at that Huberman phase where he's like, you know what, I need to like take care of my health. I need to get a protocol. And like I'm gonna start taking these, like, you know, I'm gonna start taking drugs that nobody can pronounce and like I'm gonna do all these things right? And that's like a normal thing that like, you know, I'm sort of biohacking.
- [09:40]
Sam
And like the protocol phase of life, like.
- [09:44]
Sean
Yeah, exactly. So he's in his protocol phase and so he, he launches this thing called Neko Health. And it even had like the other kind of like, oh, warning signs where it's like he's not really running it, he's like a part of it, but he's like, wait, you're running Spotify, so how are you gonna do this? Like, oh, there's like a team that's running it. Okay, so maybe this operator model, who knows, we'll see what happens. So, you know, there were some warning signs. Instead there's this post that came up. So he posts on LinkedIn and Daniel posts over 60,000 signups in just 12 weeks. It's been only three months since we launched Necco Health in London. The response has been nothing short of incredible. Over 60,000 people have signed up for a scan which reflects a growing shift towards preventative healthcare and early detection. And I think it's sort of like, you know, maybe pre nouveau esque.
- [10:29]
Sam
Dude, that. By the way, I think that's bullshit. Getting 60,000 email subscribers. I don't think that's particularly maybe because like, if you go to the website, like it's the craziest, awesomest thing you could imagine.
- [10:42]
Sean
It's a $250 stance scan, right? So let's just Say, you know, the full value of this is $15 million pipeline in three months. Now you're saying, okay, some of you will just looky lose. Sure. Of course, not all these people are going to convert. Okay, fine. Even if it's 1/15th of that, if they booked $1 million in bookings for this thing in 12 weeks for a single geographic location in London, that's kind of interesting to me. That's not nothing. Right? That's not like this pie in the sky thing.
- [11:13]
Sam
What's it do?
- [11:14]
Sean
I think what they're trying to do is they basically, they're going to scan your body, they're going to look for moles, and they're going to look for. Look at your arteries and your cholesterol levels and all this stuff, and they're going to be. It's like a better health check. Okay, so. And it's preventative. It's not like normally, you know, normal healthcare system is you have symptoms, we sort of tell you to take two Advils, you come back, you're like, hey, I still got the symptoms. And they're like, okay, well, let's check some basic things here in the office. And then you're like, dude, I really think something's wrong. It's like, all right, go get a scan, right? So when you're broken, you get scanned. And the idea where healthcare is going is like, you get scanned before you're broken to tell you where you might break or what's starting to break so that we could fix it earlier. Right. Obviously, like, anybody can agree with that idea, but actually doing it and making it work, both technically and building the brand around it and getting consumers excited about it and getting enough funding or getting enough revenue in the door for this to be a real business, it's pretty impressive to me. Okay, so. So that was the first thing that happened, that, that little post. The second thing was I'm an investor in this thing called Superpower. Have you. Are you investor in this?
- [12:17]
Sam
I think you told me about it, and it looks amazing. So superpower.com, so it says, a new era of personal health, the world's most advanced digital clinic, to help you live longer, prevent disease and feel your best.
- [12:28]
Sean
Okay, ignore all that. Ignore all that. All it is is a 10 times better version of an annual physical.
- [12:34]
Sam
Okay, I like that.
- [12:35]
Sean
Okay, you're getting an annual physical anyway. If you're. If you've. If you're bought into the idea of I should get an annual physical, here is a better annual physical. And they're like, okay, what's a 10x experience of the annual physical? And by the way, I love that idea. The simplicity of that pitch, of that, of that, of that mission, I think is really, really powerful. And the thing costs like, I don't know, like 400 or 500 bucks. So it's like I, I would be willing easily to.
- [13:00]
Sam
Dude, you're on their homepage right below Mark Zuckerberg's sister and right next to the Winklevoss twins.
- [13:07]
Sean
Oh, hold on. Mark Zuckerberg's sister. Well, okay. Well, still pretty cool. My excitement went up and down.
- [13:14]
Sam
You're right next to Mark Zuckerberg, sister.
- [13:19]
Sean
Shout out to. Was it Ariel?
- [13:21]
Sam
Yeah.
- [13:21]
Sean
Cool. Actually, I met her. I met her at a party. She was, she was actually very cool.
- [13:29]
Dharmesh
All right, so a while back we had Gary Tan, he's the president of Y Combinator, which is the most successful incubator of all time. We had him on the podcast and he said that the future of businesses is creator led. And that's why I'm interested in the podcast. Creators are brands. Creators are brands. Explorers, how storytellers are building brands online. They're going to cover the entire creative process. They're going to talk about navigating brand partnerships. They're going to talk about what you need to know about growing your social media platforms. Everything you need to know on this topic. Creators are brands is the pod. So check it out wherever you get your podcast. Again, it's called Creators are Brands with Tom Boyd. All right, back to the episode.
- [14:09]
Sean
Okay, so let me just tell you a little about this. So they sent this investor update. I think I'm allowed to share this. So Jacob, one of the founders, he sends this investor update and I invest in this thing like a little while back, didn't kind of hear about it. They were like working on it. I honestly was like, all right, we'll see when this thing comes out. And here's what they said. They go, the best doctors in the world already offer this today, but having a concierge doctor who does this type of, type of work for you can cost like 100k plus it's right. It's only for rich people. So our job is to make that available to everybody. Okay, so then by the way, I'm.
- [14:39]
Sam
Going to my concierge doctor tomorrow for my checkup and it's not $100,000.
- [14:44]
Sean
Would it be 20k a year?
- [14:46]
Sam
No. Maybe 5,000 a year.
- [14:49]
Sean
That's it?
- [14:50]
Sam
Yeah, yeah, yeah, yeah. But that's okay. I don't want. Yeah, I found them in the yellow pages.
- [14:57]
Sean
No, I don't want you as Peter ATIA as his doc. And I think it's a quarter million dollars a year. So there's a range and you're on one side of that range, you're not in the middle. That's the good news.
- [15:11]
Sam
I'm definitely on one end of that bell curve. Not a good one.
- [15:16]
Sean
They wrote these stats and they were like, we had 3 million hits to our site during launch week.
- [15:22]
Sam
Wow.
- [15:23]
Sean
I was like, what? And they said, our wait list has grown to over 100,000 people. What? I was like, what is going on? And so I emailed them and, and their, their product is, the first product of the membership is a 10x better version of the annual physical. And so basically it's like, is that.
- [15:40]
Sam
The language they use in their, in their documentation or you just saying this is just 10x better than this is.
- [15:46]
Sean
What they said to me in an email.
- [15:47]
Sam
Got it.
- [15:48]
Sean
And they're like, you know, basically you're going to get 100 plus lab tests, a full body report, an hour long consult with your doctor, a limited QA with your doctor throughout the year, additional health consults and whatever at insider prizes for 499 bucks. Okay, I kind of buy this value prop, right? Like I think that's gonna work. And so I was like, dude, that's pretty crazy. Like, like how can you even offer this for 500 bucks? Secondly, did you say you had 3 million visits during launch week and a hundred thousand person wait list? Like, how did you do that? Because yeah, I tweeted your thing out. But like, you know, as much as I love to pat myself on the back, I don't think I can, I could help anywhere near that type of those type of numbers. And they were like, yeah, like basically in the first three or four months, a hundred thousand, A hundred thousand people signed up for this thing.
- [16:36]
Sam
So superpower.com, their site is beautiful. But the way to you, you can click join. Did you say thank you?
- [16:43]
Sean
Yeah, yeah. That's my thing nowadays. I'm just, I'm slipping in thank yous and you're welcomes. When people are not trying to give me compliments, it's great.
- [16:52]
Sam
Or when you're 0.1% of the of the reason why it looks good, you know, like you, you.
- [16:59]
Sean
We are doing it. We have a hundred thousand person wait list.
- [17:02]
Sam
Yeah, do. Is it in person? So like is the checklist done or sorry, is the checkup done in person?
- [17:10]
Sean
No.
- [17:11]
Sam
So how do they like like, you know, like do the thing where I like cough or I, I, I don't know.
- [17:17]
Sean
Cause I, I haven't been a customer yet. I'm on the waitlist still. But I assumed it's like those other like all telemedicine where basically let's say they, they send you to a diagno, like you know, a quest type of thing to do the blood draw.
- [17:30]
Sam
Got it.
- [17:30]
Sean
They order your labs and then there's a doctor remote who's analyzing your labs, who does the call with you, does the consult, talks to you, all that stuff.
- [17:37]
Sam
Understood. Okay.
- [17:39]
Sean
Anyways, I thought that was pretty crazy traction because I was like, dude, if I was like, let's just take the total potential value of the pipeline. You're saying during launch week or during this kind of first couple of months after you just announced the company, you have $49 million of potential revenue in the, in the list, which of course only a fraction of a fraction is that as going to convert. But I mean, it's still just like really impressive. These, So a lot of these health startups that I thought were kind of like wishful thinking. I think something has shifted in the culture where health startups are no longer wishful thinking and people are legit willing to pay. And you see this with content. You see this with Huberman, with Peter Attia, with Brian Johnson. I think you just, I think there's a shift happening where health is cool, health is in and whatever that next layer of like the market, you know, that next segment of the bell curve that's interested in this. But it's a big, like sizable chunk. It feels like another part of the bell curve has gotten unlocked of people who are willing to spend.
- [18:34]
Sam
What's the early adopter phase? Is it like, like it's like freaks and then it's like early adopters and then it's like everyone else, like, what is it? What's like the, we should rename all the segments. Yeah, yeah, like, like quacks of weirdos.
- [18:47]
Sean
People you hate to talk to.
- [18:49]
Sam
Yeah, like, you know, innovators.
- [18:51]
Sean
That's the one you're talking about.
- [18:54]
Sam
Yeah.
- [18:55]
Sean
All right, so the freaks and geeks and then there's early adopters, which are wannabes. That's us.
- [19:00]
Sam
Yeah.
- [19:00]
Sean
So we keep an eye on what the freaks and geeks are doing and we start to, you know, half ass copy them. And then there's the early majority. And the early majority is kind of like, you know, the smart, reasonable person. And then you get to late majority and then the laggards which is like, you know, your, your mom who still has a newspaper subscription and you know, whatever else. AOL email address.
- [19:21]
Sam
My mom does actually and I. So I would say I'm early adopter sometimes I'm the for some of these things and I think what's going to happen based off of my pattern is I think a lot of these things are one off stuff. So I have tested so many different blood work companies just because they're the latest and greatest and it's exciting to try something new in general I've not had a huge amount of repeat purchase for many of them. For some of them I've like for example, do you remember Forward Health? Like I like something like that. I was like, oh, I'm actually in. Or you remember one medical which is you know like popular now We've been paying, I've been a paying customer of theirs for like five years. So some of them I become like recurring customers. But I love trying new stuff. What I think is going to happen is now it's shifting to now the one past the early adopters, they are now open to trying this stuff and so I think getting a wait list, I actually think it's less challenging than it appears. But making it so you come back every year is really, really hard and it's going to be interesting to see who can pull that off because I've done the pernovos I've done in, you know, Inside Tracker. Have you or. Yeah, like I've done everything and they're awesome. It's just a matter of like which ones do I rely on every quarter or every year as opposed to I just found some new drug and I just want to stick it in my body this one time just to see what's up and I'll like, I'll never touch it ever again. There's a lot of people like me who do that by the way.
- [20:54]
Sean
Yeah, yeah, you're in the, on the fitness and health side, I would say you're in the freaks and geeks category. Right? You were telling me about like you're like dude, I injected this stuff in my butt and I don't have cravings anymore. And Vic, you were talking about Ozempic before Ozempic had like a brand name. You're like, I read about it on a forum and it's amazing. I don't eat candy anymore. This is going to change the world.
- [21:14]
Sam
I think I told you about that in 21. I think it was summer of 20. I think it was summer of 21 or something like that. Maybe 22. And I remember telling you when I was like, when I put this stuff in my body, it feels like people who have alcohol and addiction issues, I think that's going to go away. And then actually last week my friend Jason went to a conference and the CEO of Eli Lilly, I think it is the guy, the maker of one of the Semi Glutide or Oz Epic competitors, he announced that it has been officially approved for alcoholics. So, like, I do put weird in my body just to see what's up. And I actually texted you eight months ago, I think, and I said this new one, I forget what I called it. It was like, it started with a T. And I was like, this one, this is gonna be the one. What was that?
- [22:03]
Sean
I remember thinking I should buy Eli Lilly stock when you told me that, because I was like, who makes this stock? And I'm in. I learned my lesson the first time. Ignore. Like kind of writing off your weird health experiments. And I was like, okay, I'll just blindly follow this. But Eli Lilly is already a $750 billion company. So I was like, okay, I don't know how much, like upside is left on that. Like, even if it became a $2 trillion company, it's like, like, what am I, what am I really thinking is going to happen here with this thing? So, you know, I think I missed that. But if you look at like a five year span, Eli Lilly is up, you know, 10x almost in a five year span, 8x.
- [22:42]
Alex
Hey, Sean here. I want to tell you this little story about Winston Churchill. So Churchill once said, first we shape our buildings, and thereafter they shape us. And I think this is true not just for the buildings we see in cities, but also for the building blocks you choose in your company. For any company that I start, I use Mercury for all of my banking needs. Why? Well, it was built by a YC founder and you could tell this is built by a founder who understands the needs of other founders. Second thing is, it's modern, it's clean, easy to use. The design is really nice. You'd never have to drive somewhere, park, put coins in the meter, get out. Just to do one simple task, you could do everything in just a couple of clicks. They got bill pay, checking account, savings account, wire transfers. Everything you need, they got it. I use it for not one, but actually six of my companies right now. And I actually even have a personal account with them. It's kind of amazing. So if you're ready to operate in the future, head over to mercury.com, apply in minutes. Disclaimer. Mercury is a financial technology company out of bank banking services provided by Choice Financial Group and Evolve bank and Trust Members.
- [23:37]
Sean
Fdic.
- [23:38]
Alex
Thank you to Winston Churchill for that little ad segment. All right, back to this episode.
- [23:45]
Sam
Do you do any health stuff today that you think.
- [23:49]
Sean
Doesn't it show?
- [23:53]
Sam
Thank you. The sentence was not ending. Do you do any health stuff? Do you do any health stuff today?
- [23:59]
Sean
Trying to die.
- [24:01]
Sam
Do you do any health stuff today that you think is considered a freak and will one day be the norm?
- [24:09]
Sean
Yeah, I do two things. I don't think these are like, in the free ca. I guess they are. I guess if I took a population of a thousand people and I said, how many people are doing this? I think the number would probably be zero. Even if I went to a CrossFit type of, like, health community, thousand people, and I said, who's doing what I'm doing? I think the number is zero. You, I think, have done one of these things. But there's basically two things I do on a daily basis and have been doing now for probably two years. The first is breathwork every morning.
- [24:42]
Sam
Yeah. That's awesome.
- [24:44]
Sean
So I do breath work every morning. It only takes me six to 10 minutes. I use the other ship app. It's the best breathwork app. I think you might have invested. I invested it too, but this is not a shill. I don't even think the app is their product anymore. Like, the app is like their side thing. They have like physical locations in New York and stuff. But their app is so good for breathwork, so I do that. The second thing I do is I work out, but I don't do what most people do when they work out. So, you know, I would say conventional workouts are either cardio or weightlifting. And then some people will do like a yoga, Pilates, something that's flexibility, pliability based. And my trainer got really into something and I'm into whatever he's into because he's my trainer for life. And. And he got really into something called functional patterns. It's basically a style of training that I think the way to describe it.
- [25:34]
Sam
Would be, like, it helps you pick up a baby when you're old, right? Where it's like, yeah, it's like.
- [25:39]
Sean
So it's based around core movements. So, like, like, if you like sport, this will make a lot of sense to you. If you don't like sport, if you're just used to going to the gym and trying to get a pump, then this might not make a lot of sense to you, but, like, if you play any sport, baseball, tennis, basketball, whatever, it is, like, the core movement in all of the sports is, like, let's say throwing. It's a. It's a twist motion of your body.
- [25:58]
Sam
Yeah. It's not like a squat or a bench press where it's a linear lift, weight up. It's. Yeah, I understand.
- [26:04]
Sean
Love the pronunciation of linear there. That was awesome. That was. This sounds like European.
- [26:10]
Sam
Yeah, it was like. I also call it personal finance.
- [26:13]
Sean
Exactly. So the colors of this are so. So. Yeah. So if you go to a gym, everything is usually static. It's rigid. Or even if it's, like, a dynamic movement, it very rarely involves, like, torque. And if you do that wrong, obviously, you can get really hurt. But doing it right matters. So functional patterns is based around moving in, like, the four kind of core movements.
- [26:33]
Sam
So.
- [26:34]
Sean
So run or sprint, throw, which is a twisting motion, jump. And then, I don't know. I think it's just, like, walk, like your gait. And so, like, I would literally, like. My workout when I go downstairs is not to, like, I go to my gym, and it's not like some, like, Barry's Boot Camp music blasting, like, go, go, go.
- [26:54]
Sam
Push, push, push.
- [26:55]
Sean
It'll literally be like, all right, let's practice our gait. And it's like, are you putting the right amount of weight on your big toe? How's your weight shift? Let's look at your ankle mobility here. Let's try to get strong in this position. It's like, things that don't even look like you're doing a workout. It looks like you're rehabbing from an injury, but it's an injury you never had. It's, like, to prevent all your injuries. And so, like, I do it. My mom does it. He trains, like, NBA players with this, like. It's. It's that type of training where it's very much for sport and it's for. Yeah, it's. It's to prevent, like, disease and, like, breakages in your body. So it's a weird. It's a weird style of training, but that's something that I do, you know, four times a week, basically.
- [27:34]
Sam
Mine. Mine are. I think that in 15 years, we're gonna look at Whole Foods, sort of like a discount grocer, where it's like, you know, however you look at, like, Kroger Safeway or whatever your regional, like, Normie brand is, that's what Whole Foods is going to be. I think that people are gonna be like, they're gonna think it's nonsense and they're gonna. Instead, they're gonna want to buy their meat locally. So.
- [27:57]
Sean
And is that because it's marketing smoke and mirrors or it's just not the top of the top? There is. There's no more levels above that. Which one is it? Is it that it's not what they say it is. It's kind of like it's just a marketing stick or there's. There's even better.
- [28:11]
Sam
It's not what they say it is. And also, because they were the first popular health food store, we still hold them with high prestige. But in reality, I don't think they're that high prestige. I think maybe it's a lot more expensive than other alternatives, but I'm not convinced that it's actually significantly different than anything else.
- [28:29]
Sean
And what makes you say that?
- [28:31]
Sam
Because if you go and look at the ingredients of the hot food bar. So if you go to their hot food bar and you look at the ingredients, it's shit. It's not good. Like, they got all types of crap in the, in those ingredients. And that, like, to me is like a signal. That's a canary in a coal mine type of vibe.
- [28:46]
Sean
Gotcha.
- [28:46]
Sam
And I also. When you look at the meat. So when you look at the meat. So I tend to buy during the summertime. I have a farmer's market across the street from my house, so I tend to buy my meat there. And the chickens are like, bright yellow. Have you ever seen like a, like a, like a chicken from a farm that you get.
- [29:01]
Sean
It's like eggs. Eggs look different, but they look way different.
- [29:05]
Sam
They look way different. They look way different. It's like a bright yellow. Honestly, it's kind of gross if you're not used to seeing it. And so all the foods have way more color in them. And you go to Whole Foods and it's kind of weird to think that a company as big as Amazon can somehow get lots and lots and lots of fresh, healthy stuff. Isn't it fucking insane how in Connecticut in December I can still get a strawberry? Like, that's ridiculous when you think about that, like, supply chain. And there's no way that you could do that, in my opinion, in some type of, like, safe way. Like, it's better to do like local in season type of thing. And I think local meat in particular is going to be a huge trend in the next 15 years. You're seeing it a little bit. Like there's a lot of people in Austin who I know that were like yuppie types, not like rednecks or farmers. And they would buy whole cows and you'd store it in your freezer. And I think that will be more common soon. Do you agree or disagree?
- [29:59]
Sean
I do agree with that because you're right. When I think about the freaks and geeks in my life, a lot of them already do that. It's like they have a favorite ranch.
- [30:06]
Sam
Yeah.
- [30:07]
Sean
Where do you get your meat? And I was like, the store. What are you talking about? Like, you know, I don't have a, I don't like to have farms on speed dial. I don't have like a personal relationship with a ranch, but they do. And they have like, they'll open up their freezer and there's all these like kind of like frozen steaks basically that they.
- [30:22]
Sam
Yeah, you like spend a thousand dollars and you get like a year's worth of beef.
- [30:26]
Sean
Right. So like, I don't know and understand that. I also, I don't know if this is true or this was just a one off thing, but like, aren't farmers markets, like I've read something that farmers markets got in trouble because the, they looked into where they were getting the stuff and it wasn't like from a farm. It was like they were taking this, the Safeway rejects and like stuff that was about to expire and just selling it at the farmer's market as like, ooh. Like this is, this is, you know, straight farm to table or whatever. So I don't know how much I trust like, you know, even my local farmers market. That's the problem with all food.
- [30:56]
Sam
Yeah. And I agree with that.
- [30:57]
Sean
What do you trust, you know?
- [30:58]
Sam
Yeah. My sister one time went to Ghana for some trip and she came back with the souvenir that she bought from some kids on the street thinking they made it and it said Made in China on the back. And so that's basically what like this little lady selling chicken at my farmer's market might be doing. So. Yeah, that definitely could be a thing. I think another thing is that in the future I think a lot of people are going to have plants in their homes way more than they do now. I think plants are going to be a lot more popular because it keeps the air clean. And I think one of the things in 20, 30 years we're going to look back and be like, you had dirty ass air in your house all the time. That's why you felt sick all the time. I think that here's one. Natural fiber clothes. That's Going to make a big comeback. So there's one company called Riker R Y K E R. I don't know these guys. I just think it's cool. They make all cotton workout gear. Workout gear in particular. Oftentimes you want like some type of sweat absorbing stretchy material. Typically that's not natural fibers. And so a lot of people are wearing shorts and shirts and underwear that has plastic in it and has forever chemicals in it. And I think that natural fiber clothing is going to be a lot more in fashion in the next 10 to 20 years because of what we're going to learn about forever chemicals and plastic and foods. And then the last one is one use plastics I think will make a decrease. I think that it's weird how much bottled water we drink. And so those are some of my predictions. But the, the, the cotton clothing, I would bet a lot that that will be a very popular trend in the next 20 years. A health trend.
- [32:30]
Sean
Is there like a trade off, like quality price? Like what's the trade off here?
- [32:35]
Sam
Yeah, like look, the reason why Lululemon is dope is because when you put on a Lululemon pair of shorts and it has that nice stretchy feel and when you stretch it, it goes right back to how it's supposed to be. That is man made material. So like it's good in that sense. It's probably cheaper as well. Like natural fibers I think are probably more expensive and they like. Have you ever had a sweater that you wear a bunch and it starts losing shape? Like that doesn't happen with like a little what I call it a swishy material. What's like the rain water resistant like material for like a range like that shouldn't happen with that. Right. So that there is a trade off is that like some of these man made stuff are definitely more convenient or are better performing. That's why they call like performance wear or whatever. Performance wear. Yeah, it's because it is like better performance. Right, so there is, yeah, there is a trade off, but I do think it's going to be more popular. Riker is actually the only company I found that is making somewhat interesting non toxic workout gear. But that's like an interesting, it's an interesting angle for a company like that to get started in.
- [33:37]
Sean
Right, right. Okay, fascinating. Do we want to wrap it there? I feel inspired to be a healthier, better local, local eating man machine.
- [33:49]
Sam
Dude, local eating is great, man. It's great. I got a, I got a nice old Russian lady who makes great cheese. You need, you need some cheese. I got a lady.
- [33:56]
Dharmesh
It's fantastic.
- [33:58]
Sean
I kind of want to have a guy or a gal for every food that I eat. It's like, I have, like, a hummus lady. I got a chicken guy. That seems like my future to have that.
- [34:09]
Sam
Dude. I'm down. All right, that's it. That's a pod.
- [34:13]
Cody
I feel like I could rule the world. I know I could be what I want to. I put my all in it. Like, no days off on the road. Let's travel. Never looking back.
- [34:27]
Dharmesh
Hey, everyone, a quick break. My favorite podcast guest on my first million is Dharmesh. Dharmesh founded HubSpot. He's a billionaire. He's one of my favorite entrepreneurs on Earth. And on one of our podcasts recently, he said the most valuable skill that anyone can have when it comes to making money in business is copywriting. And when I say copywriting, what I mean is writing words that get people to take action. And I agree. By the way, I learned how to be a copywriter in my 20s. It completely changed my life. I ended up starting and selling a company for tens of millions of dollars. And copywriting was the skill that made.
- [34:59]
Sam
All of that happen.
- [35:01]
Dharmesh
And the way that I learned how to copyright is by using a technique called copy work, which is basically taking the best sales letters. And I would write it word for word and would make notes as to why each phrase was impactful and effective. And a lot of people have been asking me about copy work, so I decided to make a whole program for it. It's called copy that, copy that dot com. It's only like 120 bucks, and it's a simple, fast, easy way to improve your copywriting. And so if you're interested, you need to check it out. It's called Copy that. You can check it out@copy that.com.