How to build a $1M+ startup using AI (Full Tutorial)

Summary

Podcast Summary: My First Million – "How to Build a $1M+ Startup Using AI (Full Tutorial)"

Release Date: May 30, 2025

In this episode of My First Million, hosted by Sam Parr and featuring guest Greg Eisenberg from HubSpot Media, the duo dives deep into leveraging artificial intelligence (AI) to brainstorm, build, and scale a startup to over $1 million in revenue. Greg shares a comprehensive, step-by-step tutorial on utilizing various AI tools and workflows to automate and optimize different facets of a business. The conversation is rich with actionable insights, practical demonstrations, and thought-provoking discussions on the future of AI in entrepreneurship.

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1. Introduction: The Power of AI in Startup Building

Greg Eisenberg begins the episode with an ambitious claim:

“By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents.” [00:46]

This sets the stage for a deep dive into how AI can streamline and potentially replace various roles within a startup, significantly reducing costs and increasing efficiency.

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2. Step-by-Step Guide to Building a $1M+ AI Startup

Greg outlines a six-step process to build a successful AI-driven startup:

Step 1: Finding the Right Idea and Trend

Greg introduces IdeaBrowser.com, a tool he developed to surface daily business ideas based on emerging trends.

“So every single day, a new idea comes with a trend. So today's idea is to create an AI SEO agency. And it gives you a name, LLM Boost.” [02:36]

The example provided is LLM Boost, an AI-powered SEO agency targeting the growing market of businesses seeking optimization in Large Language Models (LLMs) like ChatGPT.

Step 2: Sketching Out the Idea

Using TLDraw, Greg sketches the foundational elements of the business idea:

“I use TLDraw to sketch out what this quiz would look like... it makes it for bad drawers like you and me to just make these boxes.” [09:52]

This visual representation helps in planning the user interaction and flow of the proposed AI SEO quiz.

Step 3: Scoping Out the Minimal Viable Product (MVP)

Greg leverages Manus, an advanced AI agent, to develop a detailed project plan and roadmap for the MVP.

“It's like having a full-on AI product manager that creates a to-do list and executes tasks for you.” [17:04]

Manus assists in defining objectives, developing quiz questions, and drafting actionable steps, effectively replacing traditional project management roles.

Step 4: Vibe Coding the Prototype

Utilizing Bolt New, Greg demonstrates how quickly an AI-generated website can be built:

“I get this webpage, it says... Take the free LLM SEO quiz now.” [27:03]

Within minutes, a functional prototype of LLM Boost is up and running, showcasing AI's capability to expedite the development process.

Step 5: Marketing the Business with Vibe Marketing

Greg introduces Lindy AI to automate and optimize marketing efforts through predefined workflows:

“I'm using Lindy AI to create workflows that automatically engage and qualify leads based on their interactions.” [37:03]

He elaborates on workflows that capture leads from social media interactions, qualify them using AI scoring, and automate personalized outreach, significantly enhancing marketing efficiency.

Step 6: AI Agent Product Manager with Idea Browser

Back to IdeaBrowser.com, Greg discusses using AI to assess and refine new business ideas, ensuring continuous innovation and adaptation.

“If you get to step five, you have a business that's doing hundreds of thousands or millions a year, and you have ideas on where to take it next. Use Idea Browser to validate and enhance those ideas.” [51:44]

This ensures that the startup remains agile and responsive to market trends.

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3. Replacing Traditional Roles with AI

Throughout the episode, Greg emphasizes AI's potential to replace various traditional roles:

“We're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents.” [00:46]

He showcases how tools like Manus and Lindy AI can handle tasks typically managed by multiple human employees, offering significant cost savings and scalability.

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4. Automation Workflows and Tools Demonstration

Greg provides live demonstrations of the AI tools, illustrating how they integrate to form comprehensive workflows:

• Manus for project management and planning.
• Bolt New for rapid website development.
• Lindy AI for automating marketing and sales processes.

For instance, using Bolt New, Greg quickly sets up the LLM Boost website while Sam follows along, witnessing firsthand the speed and efficiency of AI-driven development.

“It's absolutely crazy how fast these tools can build a functional website and integrate complex workflows.” [27:44]

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5. Scaling the Business and Future Insights

Greg discusses strategies for scaling the AI-driven startup from a service-based model to a tech-focused business, using tools like Cursor, Replit, and Windsurf for advanced development needs.

“Building a startup is hard, but with this framework and the right tools, you can accelerate growth and scalability.” [54:51]

He also touches upon creating specialized AI tools that cater to specific niches, drawing parallels with established players like Ahrefs and Semrush.

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6. Notable Quotes

• Greg Eisenberg:

  “It's like having an AI co-founder that does all the heavy lifting for you.” [05:16]

• Sam Parr:

  “This is blowing my mind. I have to teach my team how to use AI effectively.” [20:27]

• Greg Eisenberg:

  “We're saving millions by automating workflows that would otherwise require extensive human resources.” [46:36]

• Sam Parr:

  “I'm hyped. This is absolutely insane.” [55:03]

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7. Conclusion: Embracing AI for Entrepreneurial Success

The episode wraps up with both hosts acknowledging the transformative potential of AI in business. Greg reiterates the importance of integrating AI tools to not only build but also scale a startup efficiently.

“The unfair advantage and the returns that you're going to get by understanding these tools is just worth it.” [20:37]

Sam expresses his enthusiasm and readiness to implement these AI-driven strategies within his own ventures.

“I'm hyped. I have to teach my team how to use AI effectively.” [55:03]

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8. Final Thoughts

This episode of My First Million serves as a comprehensive guide for entrepreneurs looking to harness the power of AI in building and scaling a startup. Through practical demonstrations, insightful discussions, and real-time tool walkthroughs, Greg Eisenberg provides listeners with the knowledge and tools necessary to embark on their AI-driven entrepreneurial journey.

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For more detailed workflows and tools mentioned in this episode, visit Greg Eisenberg's YouTube Channel - Startup Ideas.

Transcript

[Sam Parr]

All right, everyone, before we get into the episode, I have a quick announcement. So if you're hearing this, that means you're listening on a podcasting app like Spotify. And this episode will be a lot better if you go and watch it on YouTube. And the reason being is we had our friend Greg Eisenberg on the pod and we asked him to use AI to come up with a business idea and implement it in only one hour. And to put the pressure on, we actually had him screen share so we could see exactly what he was doing. And it was mind blowing. And so if you're working out, if you're on a run, if you're on the train and you're listening to this via podcasting apps, it's fine. You can still listen and get a lot of value. But if you can go to our YouTube page, my first million. And watch this, and I think it'll make a lot more sense. All right, enjoy the episode.

[Greg Eisenberg]

I think I'm going to blow your mind today. By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents.

[Sam Parr]

Okay, I'm in.

[Unknown]

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on a road, less travel, never looking back.

[Sam Parr]

Are you going to tailor this to someone like me who's like a Neanderthal?

[Greg Eisenberg]

I'm going to tailor this to anyone who is an idea person. So anyone who listens to your podcast, My First Million, or my podcast, the Startup Ideas podcast. Anyone who considers themselves an idea person, solopreneur. Someone who wants a side hustle. Someone who wants a business to make money and is interested in trends and ideas.

[Sam Parr]

Okay, I. I'm into this, dude.

[Greg Eisenberg]

Okay, so we're going to go through six steps. The first is how to find the right idea and trend. The second is sketching out the idea. I'm going to talk about the tools I use. I'm also going to give away all the workflows so people can just copy them. We're going to start scope out the MVP using a tool called Manus. We're going to Vibe Code Prototype using Bolt New. We're going to Vibe market the business and automate it using Lindy AI. And then we're going to use AI Agent Product Manager using Idea Browser.

[Sam Parr]

Because I'm above the age of 30, I feel a little uncomfortable using the word vibe. But do we get a pass Can I say the V word?

[Greg Eisenberg]

You can say the V word. I don't know. Let's. Yeah, well, for now, we can both say the V word, even though it's cringe as hell.

[Sam Parr]

All right, I'll try it on.

[Greg Eisenberg]

Let's get into it.

[Sam Parr]

All right, so what's the first step?

[Greg Eisenberg]

The first step is, I'm assuming you don't have an idea. Okay, so let's go find an idea. So every single day, ideabrouser.com this is actually. I created this for myself.

[Sam Parr]

Okay.

[Greg Eisenberg]

So it basically uses. So every single day, a new idea comes with a trend. So today's idea is to create an AI SEO agency. And it gives you a name, LLM Boost. And it basically says that there's 400 million people questioning ChatGPT, etc. Someone to start an agency specializing in LLM, large language model SEO.

[Sam Parr]

Did your methodology give you this idea for idea browser.com 100%.

[Greg Eisenberg]

This is basically productized, Greg. And like, I basically, I run a holding company as my day job, and we're constantly incubating and investing in ideas. So we basically said, how can we have an unfair advantage using AI to find the latest trends and ideas?

[Sam Parr]

All right, I'm into this.

[Greg Eisenberg]

But there's a twist. So it says we're going to offer a free AI powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked they don't exist. And then we're going to sell premium optimization services to fix it. So, for example, like Hampton, I don't know how much of your traffic's organic SEO.

[Sam Parr]

Let's say a thousand people a day from search.

[Greg Eisenberg]

What people are noticing is that LM search as a part of organic search is maybe now 5 or 10%.

[Sam Parr]

Dude, we are just now getting people. We have gotten a bunch of people who have signed up and they found us via chatbots.

[Greg Eisenberg]

Right. So it would be cool if Hampton, for example, would show up more often.

[Sam Parr]

I agree.

[Greg Eisenberg]

You know, so this is like a good idea, right? And it gives you like an opportunity score, a problem score. And this uses all AI agents and you can go, you can go in depth and stuff like that. Like, it tells you exactly what business model you should use, what your pricing should be, what are, you know, competing customers. It really does all the work for you. You know, the go to market strategies. What is the target audience? It actually scrapes and goes through Facebook groups, YouTube channels, like this, Reddit, and it basically, it's almost like your AI co founder in that sense. One of the cool Features is. Let's just say, you know, there's a lot of ideas that are really good. But Sam, for example, you might not be the best person to go after this idea. So you can basically go through a founder fit score and say, I'm Sam, I'm the founder of Hampton. I specialize in community. Is this a good idea for me? And then it uses AI to basically generate an assessment to see if we should actually go and do this idea.

[Sam Parr]

Okay, this is awesome. And do you have a bunch of people? And this is a product too. I didn't. I just signed up for it. Do you have a lot of customers for this?

[Greg Eisenberg]

I haven't publicly posted about it or.

[Sam Parr]

Wow. All right, so this is awesome. All right, so it gave me a six and a half out of ten.

[Greg Eisenberg]

Yeah. So it says your skill alignment. It's kind of. It's actually kind of savage. It's because your skill alignment is 4 on 10, which I don't disagree with.

[Sam Parr]

I agree with.

[Greg Eisenberg]

Yeah. So it just goes through this and it gives you some immediate actions to do what you should do. Okay, maybe we should partner with an AI and SEO expert. You know, maybe you should launch a community driven platform for client engagement. Anyways, the point of this is, dude, this is awesome. Yeah. And there's way more you can do. You can also, you know, it tells you exactly what your offer should be. It gives you different frameworks. Like Alex Hermosi has the value equation, which I really like.

[Sam Parr]

Dude, this is gonna be a huge product that you made. This is really cool.

[Greg Eisenberg]

And it's all, yeah, special to this. And it also has this AI assistant. Like, we can ask it like, you know, what are the key risks of the business? And you can have a full on like chatgpt for ideas. There is a feature and we can go to it maybe at the end if we have time.

[Sam Parr]

Okay.

[Greg Eisenberg]

Where you upload your own idea and it generates a report based on all our. All the data of like YouTube and Reddit and all of AI, basically.

[Sam Parr]

But step one is to use this website to get an idea. That's pretty.

[Greg Eisenberg]

Step one is you want to. You want to. And you know this. You want to build an idea based on a trend because it's easier.

[Sam Parr]

Yeah.

[Greg Eisenberg]

So look, find, you know, use something like ideabrouser.com to get an idea based on a trend and then go. So that's step one.

[Sam Parr]

Hey, really quick, if you're enjoying this episode, the team at HubSpot, they actually went and summarized the entire thing and so it's in a PDF that's really easy to read, so you can refer back to it. All you have to do is click the link below. But this thing is awesome. I just proofread it and it walks you through Greg's entire five step system, from ideas to paying customers, using nothing but free tools and AI prompts. So you should go and check it out. It's a very easy summarization of this entire episode. Again, the link is below. All right, now back to the show. Okay, so I think ideas are important. I think that for a lot of people just starting out, ideas are unimportant because it's just like, just get into something and you'll figure it out. But I think that if you have a proven track record of like, I execute something, so execution or going forward is not a problem for me. And then if you have that personality, ideas are actually incredibly important. I talked to Kevin Ryan, who's a. I believe he's a billionaire, but he's founded MongoDB, which is a 35 or $50 billion company. Business Insider, Gilt Group, Zola. He started all these amazing companies and he started it via his incubator. And he told me that ideas are incredibly important. And he was like, I get one good idea a year and I want to make sure it's important and great because I go hard on that idea. And so I have to make sure that I'm going in the right direction. And so I actually have grown to become a believer that ideas are actually really important. It's not just execution. If you have a past of you.

[Greg Eisenberg]

Move forward, I think you're right. So that's step one. Step two is okay. I kind of cheated in the sense that you do need a human being involved in this process. Not 100% with AI. So step two is you gotta sketch out the idea. So I use a tool I'm not affiliated, by the way, with TLDraw. Have you TLD draw or TL? Have you seen this?

[Sam Parr]

No. What is this? Basically like going to everything that as you're talking, I'm going to it.

[Greg Eisenberg]

Yeah, well, I wanted to give away like the stack. I'm going to give away the stack that I use. So basically it's kind of like a figjam competitor. I think it's free to sign up and I just wanted to sketch out what this quiz would look like. So. Because, you know, if you remember, the idea is we need to do two things. We need to. People are going to land on this website. It gave an idea browser, gave Us the name LM Boost. We need to learn about the business. So, for example, Hampton, you know, what's the URL, what type of customers you want? Then we need to do research with agents. And then we need to check that, you know, is Hampton coming up in chatgpt? Is Hampton coming up in. In Claude? Is Hampton coming up in Gro? And then we need to give it a score. So I just drew this out, and the reason I drew this out is because I've noticed, and this is a tip for everyone listening. I noticed that when you go to an LLM, I use. I'm using Manus, and I can talk about that. And you give it an image like that, you're going to get better results.

[Sam Parr]

That's crazy. And how long did it take you to draw that out?

[Greg Eisenberg]

Like seven minutes.

[Sam Parr]

I hate drawing on computers.

[Greg Eisenberg]

Yeah. The beauty about Teal draw, though, I will say, is, like, it makes it for, like, bad drawers like you and I to just, like, make these boxes. So it's for us. It's for us. Bigjam is also really good.

[Sam Parr]

Okay. It's tldraw.comtldr aw.com exactly.

[Greg Eisenberg]

The next step is to scope out our minimal viable product. Right? So we need to figure out how are we actually going to build this thing. Right. There's so many question marks, and instead of going to a product manager or instead of trying to figuring out the self, you and I are lazy, right? We're just going to go and get AI to do this whole thing for us. So, Sam, have you ever heard of Manus?

[Sam Parr]

No. I'm on their website right now. It says Manus is a general AI agent that bridges minds and actions. It doesn't think it delivers results. It excels at various tasks and work and life and getting everything done while you rest. All right, that sounds great to me.

[Greg Eisenberg]

Yeah. So it's very, you know, people might ask, like, how is this different than ChatGPT or Cloud or some of those? And it's almost like a ChatGPT Supercharged. So I'll go through my prompts, but basically it's almost like we're watching if people are seeing it literally goes and surfs the Internet for you and based on that, like, learn stuff and then executes on the task. So it's like having 100 agents working for you.

[Sam Parr]

But doesn't OpenAI Research do this too?

[Greg Eisenberg]

Yeah, but not like, first of all, I can watch it happen in real time and give it feedback, which is kind of cool.

[Sam Parr]

Well, sorry. OpenAI has operator too, though.

[Greg Eisenberg]

Yeah, this is like a supercharged version of operator, so.

[Sam Parr]

Wow. You think this is better than operator?

[Greg Eisenberg]

I mean, I'll. I have to give a disclosure, which is. It's Chinese, so, like, be careful. I mean, I'm not like, putting, you know, my financial data and uploading it.

[Sam Parr]

Right. So do they like, like, they like, put, like, P.S. capitalism is horrible. And like, you know, we're going to come and dominate you eventually.

[Greg Eisenberg]

Totally. It's. It's, you know, it's. There's a subtle, subtle nuance of that for sure, in the vibe. So. But I will say it's. It's extremely good at. For this use case. So I'm going to go through the prompts and we're going to. And by the end of this section, we're going to have a good idea of, like, what we're building and all the specs.

[Sam Parr]

And I just signed up for it as we were talking. Is it. It has all these, like, cool, like, research, data analysis, all these other, like, toggles that I could use these. Does this cost money or is this free?

[Greg Eisenberg]

Free to use initially. They give you, like, a lot of these. They give you, like, they get you hooked. They're like drug dealers. They get you hooked. And then you have to buy, you know, then you have to buy credits. It's a credit system.

[Sam Parr]

All right. Okay. I have an account now.

[Greg Eisenberg]

Yeah. And by the way, this was invite only up until recently. So your unfair advantage, like, people listening to this. Like, get on this now before everyone finds out.

[Sam Parr]

Well, I looked at their traffic. It looked like they went live in March because they had like zero traffic. And then in March they had 23 million site visits.

[Greg Eisenberg]

It's insane. Yeah.

[Sam Parr]

Okay.

[Greg Eisenberg]

So have you heard of Whisper Flow?

[Sam Parr]

I feel like I love Whisper Flow. Whisper Flow is my favorite AI tool.

[Greg Eisenberg]

Okay. So I love Whisper Flow too. You can use it on a phone and. Or desktop. So I literally just.

[Sam Parr]

So Whisper Flow, by the way, it's a. It's a. I think it might be free too. Maybe I paid a hundred dollars, but basically I click a button on my computer and anywhere where I would normally be typing, it transcribes what I'm saying. So I'm just talking all day instead of typing.

[Greg Eisenberg]

Exactly. So that's what I did here. It's like I basically did a prompt where it's like, I'm starting. You took the idea from Idea Browser. I uploaded the image and I'm like, I'm starting an agency for LLM SEO. I just basically explain what I'm doing. I'm not going to go through the full prompt, but the key here is when you're doing the initial prompt, don't forget to say, ask me any questions before you get started. So we have the right strategy for this. I've noticed that by putting that in there, that small one, you know, one sentence, you're going to get better output.

[Sam Parr]

So you are talking to it and got the text and also you attached the image.

[Greg Eisenberg]

Yeah. You should attach any, any images or documents that you think are relevant to whatever it is you're trying to do.

[Sam Parr]

Understood. And then, and then. So the reply was, this is interesting. Here's a bunch of questions that I have to ask before we get started. Okay.

[Greg Eisenberg]

Yeah, so it, I mean, it asks the right questions. I would, I would say, like, who is the target audience for the quiz? What is the main goal for the person? What is the key differentiators between traditional SEO and LLM SEO. So it asks these questions and then, you know, I use whisper flow, as you can see, like, it's so casual. I'm using whisper flow just to respond.

[Sam Parr]

Okay, wow.

[Greg Eisenberg]

So wow is coming up. It gets even crazier.

[Sam Parr]

All right, here's the deal. If HubSpot tripled the price, I'd be screwed. The reason I would be screwed is because my entire company is run on HubSpot.com. my website, my email marketing, my dashboards, how I track my customers, literally everything. And if they tripled the price, I would pay them more money. And that's because the product is so freaking powerful. My entire company is built on it. And so if you're running a business and you want to grow faster, you want to grow better, you want to be more organized, check it out. HubSpot.com. all right, back to the pod.

[Greg Eisenberg]

So, you know, I say things like the ultimate business goal to be give. To give them a benchmark for where they're ranking in LLMs now. And then we provide a service for helping them level up their LLM SEO with tools and services. So I'm basically giving some more information.

[Sam Parr]

Wait, would you. And would you ask it to critique the idea?

[Greg Eisenberg]

Oh, yeah, I do that all the time.

[Sam Parr]

So you'll be like, does this make sense or do you think it should be different? Like, could I just say it? Like, my goal is to scale to 100 million in revenue in 10 years.

[Greg Eisenberg]

Dude, sometimes I'll take an idea from idea browser, I'll put it in and then, you know, ask it to critique it. And then through the conversation with madness I'm like, you know what, I don't want to do this anymore.

[Sam Parr]

And this is better, you think than you because I do the same thing with OpenAI, but with my own company. So with OpenAI or ChatGPT, I'll upload like my financials. I'll upload like a book that I like. Like for example, it could be like a Warren Buffett book. And I'll be like, ask Warren. What would Warren say about this? How would Warren solve these problems that I'm facing?

[Greg Eisenberg]

Yeah, that's, that's a really good actually hack for using any of these. LLMs is like pretend you're XYZ person you look up to. How would, how would, would Warren Buffett start this business? Why or why not? Would Sean Pory start this business? Why or why not?

[Sam Parr]

Yeah, or sometimes I'll be like, pretend that you're a BCG or McKinsey consultant and you're like cold hearted and all about operations. Explain to me how that personality type would execute on this problem or whatever.

[Greg Eisenberg]

Yeah, that's a good hack. People should definitely do that.

[Sam Parr]

Okay, so Manus is awesome, but you're saying that Manus, for what you're doing right now, this is better than ChatGPT?

[Greg Eisenberg]

Oh yeah, it's, it's night and day. It's actually night and day.

[Sam Parr]

Wow.

[Greg Eisenberg]

Okay, so ChatGPT is not going to do this. For example, like it start, you know, we're clarifying some stuff. It literally creates a to do list for the project. This is like literally like what a project manager, product manager would do.

[Sam Parr]

Okay, this is insane, right?

[Greg Eisenberg]

So phase one, research and planning. Clarify quiz objectives. You know, phase two, question and prompt development. Create detailed quiz questions. Draft specific, clear and actionable questions for each category. Phase three, validation and finalization. Validate questions and prompt with users and then the delivery report and send quiz materials to user. Provide the finalized quiz materials to the user. It's basically putting an entire project plan for what I'm doing with Manus right now.

[Sam Parr]

Wow. I feel like all of my employees need to know how to do all this.

[Greg Eisenberg]

Yeah, send this to everyone. Send this to everyone. It's just going to make you a lot more productive.

[Sam Parr]

So what was the second question? So the first thing that you did was you explained the business and then what was it? And then it asked you a bunch of questions, you answered the questions and then what?

[Greg Eisenberg]

So we got the project plan and then it goes and gets to work. It's your product manager. It's your AI product manager and it actually Goes and creates the two things that we actually need. Because, remember, we're trying to productize. We're trying to create, like, essentially a SaaS software to basically score, score how a company like Hampton is going to, you know, come out in a LLM, in a. In a chat gbt. So we need two things. We need to. What are the questions that we need to ask the business? And how do we test on the different LLMs? And. And I don't know how to do that. So that's why we're gonna. We asked Mattis to do it, and Mattis figured it out for us.

[Sam Parr]

Holy.

[Greg Eisenberg]

So what you're looking at, Sam, is the quiz. The quiz. Detailed questions that we can make as, like, almost like a type form on our product.

[Sam Parr]

What's the name of our product?

[Greg Eisenberg]

It's called LLM Boost.

[Sam Parr]

All right, so you go to llmboost.com and right on the first page you see, like, a quiz. And you're going to start taking that quiz.

[Greg Eisenberg]

Yeah, we're going to. And Sam, we're going to, like, I. I'm gonna actually show you how I vibe coded it in, like, four minutes, and we're gonna actually go through that product after. Okay, how's your heart rate right now?

[Sam Parr]

I feel like I'm taking notes and I'm like, I need everyone at my company to know exactly how to do this. And I'm like, do I hire a Greg? Like, how do I teach all of my or. Or am I like, do I just have to get good at this and I have to teach everyone? Like, is my job as. As the boss to just to be, like, teaching people how to use AI? Is that it?

[Greg Eisenberg]

I don't think this is something that you can outsource.

[Sam Parr]

Yeah. So then you're saying that I need to get good at this, and then I need to teach people.

[Greg Eisenberg]

I mean, unfortunately.

[Sam Parr]

Wow. Okay.

[Greg Eisenberg]

Yeah. The unfair advantage and the returns that you're going to get by understanding these tools is just worth it. Like, why would you want to outsource it?

[Sam Parr]

Well, because I'm not an expert in it, but I guess I have to become an expert. But how do you stay on top of all of this?

[Greg Eisenberg]

It's my job, you know, it's my job to stay on top of this stuff.

[Sam Parr]

I know, but tell me how, like, how did you know Manus is awesome.

[Greg Eisenberg]

Because I'm a nerd. Dude, dude, that's a.

[Sam Parr]

Such a. That's such a cop out. Like, are you playing on Twitter all day? Are you in, like, what are you Doing.

[Greg Eisenberg]

I. I do have tweet notifications for, like, some creators that I like and that I'm, I'm, you know, following everything that's new that's coming out. And I'm also, when I say I'm a nerd, I love playing, playing with the tools. Not just like.

[Sam Parr]

But you're just hearing this through word of mouth. Word of mouth being just like, just the trades. You're reading the trades. Yeah, you're reading the trades. You know, it's the trades is not some. It's not some. It's not PC Weekly anymore. It's a guy on Twitter.

[Greg Eisenberg]

And then I would say, like, what I like about the podcast, and you probably like this too, is that it's an opportunity to actually learn in public. So I'm just learning in public on podcast.

[Sam Parr]

All right, well, this is cool. Now what?

[Greg Eisenberg]

So we got these two quizzes and exactly, you know, how we can. Yeah, we have that basically the quiz for the business, and then we have the prompt testing for the LLMs. But when I went through it, I actually felt that this was too long. Like no one's going to answer a thousand questions. So I basically said, is there any way to make the quiz shorter? It's huge quiz. And then I also, I downloaded a LLM SEO mini course from the vibe marketer.com it's another, you know, whatever. It's a course. And I just uploaded the content to make it even better because I was reading. I'm a nerd and I was reading this stuff and I was like, I want to make sure that we have this course and all this content in here. So I just. Basically the point here is you can paste anything into here for context, PDFs, documents and stuff like that.

[Sam Parr]

This was a free course.

[Greg Eisenberg]

This was a pay. I paid. Well, I'm. It's a co founder of mine started this course.

[Sam Parr]

Okay. So you got it for free, but it's. It's a paid course. And is this the thing on school?

[Greg Eisenberg]

It's a thing on school, yeah.

[Sam Parr]

Okay, got it. So it's 150 bucks and you got some course and you put it in there. Understood.

[Greg Eisenberg]

So it's like, thank you. And then it goes, I'm going to review the transcripts and refine the prompts and the quiz questions. So then it goes. My plan. And doesn't it sound like a human. My plan is to analyze the transcript you provided to extract key insights relevant to LLM SEO and how businesses are found in LLMs. And then it's going to work on the strategies to shorten and consolidate the quiz and then it's going to revise both the quiz questions and the prompt template. It's like such a, it's, it's so pleasant dealing with an employee like this.

[Sam Parr]

Yeah, it's going to be like hey, my grandma died, I got to go to the funeral in Tampa. I'll be back in two weeks. And then it's like going to take a 10 day vacation.

[Greg Eisenberg]

Manus takes notifications.

[Sam Parr]

Oh, okay, cool. So it is a great employee.

[Greg Eisenberg]

So it goes and does it for us. We've got the files to review and I want to give away one more tip on Mana. So. Or actually it works on any LLMs. So we talked about this in the beginning. You know we're lazy, right? So how do we. I know what I want to do next. Now that I have the quiz, it's like I want to go vibe code, I want to build this product, but I need to know what is the best prompt. Yeah to prompt in this case I'm using Bolt New and so the best thing you can do is actually Ask Manus or ChatGPT what is the best prompt. So say, I say can you create a prompt that I can give my AI developer that I would use to generate this landing page with a multi step funnel that asks the LLM questions, include all the necessary fields that they need to have and have a clean modern design.

[Sam Parr]

By the way this is another huge hack is to ask it. The prompt that you should ask might.

[Greg Eisenberg]

Be the biggest hack of, of using LLMs like well is ask for the prompt. You will never be able to out prompt the, the person, the guy, you know, the software that sees all the prompts.

[Sam Parr]

So I, I also use Kubera. Do you know Kubera Kub?

[Greg Eisenberg]

I use the product.

[Sam Parr]

I love Kubera Kubera. I'm not affiliated with it at all but I, I, I know the founder and it's like a net worth tracker. So it doesn't, it's just like Mitt or whatever. You could just track all your finances and they have an AI ChatGPT integration. And then I was like all right, what questions do you think I should ask you on happiness, on life, strategy, whatever. Like tell me some questions you think I should ask you. And it gave me a list of all the questions that I should ask it that I never even thought of and I started having a conversation with it was really amazing. And so asking the LLM what you should ask it is shockingly useful.

[Greg Eisenberg]

Amen brother. So we asked it and it does it beautifully. I'm going to go open it up just to show you what that prompt looks like. It's a super long prompt, so it goes through the project goal. It's like develop a high converting landing page and integrate a multi step quiz funnel.

[Sam Parr]

And this is the prompt that you're going to give to Bolt New, which is the thing that's going to make the website correct.

[Greg Eisenberg]

Yeah.

[Sam Parr]

Wow. So it's a really long prompt.

[Greg Eisenberg]

Yeah, like really long. Like obviously you and I would have never done this.

[Sam Parr]

Yeah, that would have taken a week. It's like writing a term paper.

[Greg Eisenberg]

Look at this, dude.

[Sam Parr]

Yeah. Wow. Okay. All right, folks, this is a quick plug for a podcast called I Digress. If you're trying to grow your business but feel like you're drowning in buzzwords and bs, then check out the I Digress podcast. It's hosted by this guy named Troy Sandage. He's helped launch over 35 brands that drive $175 million in revenue. So if you want to get smarter about scaling your business, listen to I Digress wherever you get your podcasts. All right, back to the pod.

[Greg Eisenberg]

So thank you Manis and the People's Republic of China. And we then move on to a Silicon Valley startup called Bolt New. And I will show you how i1 prompted the website. So I.

[Sam Parr]

And is Bolt New the same thing as Cursor, Lovable and all this other stuff?

[Greg Eisenberg]

There's Bolt New, Lovable, Cursor, and I mean there's a lot of them now. Wind Surf is another one that just, I think got acquired for 3 billion. I don't know if you saw that.

[Sam Parr]

Yeah, I did. That was the same thing.

[Greg Eisenberg]

Yeah, it's like a similar thing. So Cursor and Windsurf are for more technical people. I would say Lovable and Bolt are for non technical people who want to ship software.

[Sam Parr]

And why do you prefer this one over Lovable?

[Greg Eisenberg]

You know, I started using this first. I find it, I find the output to be really good, but use whatever works for you.

[Sam Parr]

Understood. Okay, so you typed in or you copied that huge thing in there.

[Greg Eisenberg]

And then I get this webpage, it says, by the way, I'm not creating copy here. Right. I'm not doing anything. I literally one shot at it and says your customers are searching for you on LLMs, but you're not there. Sad face. Our free quiz helps you understand your visibility in ChatGPT, Perplexity and other AI AI models and what to do about it. Take the free LLM SEO quiz now.

[Sam Parr]

Oh, my God.

[Greg Eisenberg]

Okay, so click your words, guy. Not bad.

[Sam Parr]

This is more than not bad. Your customers. Yeah, I mean, that's. It's the best.

[Greg Eisenberg]

Sam, you're the humans are the best. But, you know, it's a close second.

[Sam Parr]

But I like how it says there's even a. There's even a testimonial from a CEO of a major Internet company. And you want to know something? I would leave that in there.

[Greg Eisenberg]

Why?

[Sam Parr]

I would just leave it.

[Greg Eisenberg]

As.

[Sam Parr]

We'Re seeing. Here's the testimonial. We're seeing a much higher conversion rate from perspective users coming from organic LLM traffic versus organic search from the CEO of a major Internet company. I think the CEO of a major Internet company has probably said that before. So it's not. It's not wrong to keep that in there.

[Greg Eisenberg]

It's like define major.

[Sam Parr]

Yeah, a person has said that. I don't know if they've said it about llmbost.com, but like, a person has said that for sure.

[Greg Eisenberg]

So let's get into the quiz. So it creates the quiz.

[Sam Parr]

Wait, so it. Did you do any work before this? Because I'm on Bolt new right now. It takes like a few minutes to make the website if you're using the free account like I am. Right.

[Greg Eisenberg]

I'm pretty sure I have a free account. Maybe I have a paid account.

[Sam Parr]

Okay. So while we were talking, I just said make a personality quiz website. And I got a. A web page that like, I just clicked Start now.

[Greg Eisenberg]

Right.

[Sam Parr]

And it works. The web. The website works.

[Greg Eisenberg]

Yeah. It's crazy. It's absolutely crazy.

[Sam Parr]

Okay, awesome.

[Greg Eisenberg]

Yeah. So there's this thing that you can literally just say English to and software comes out of it, which is bonkers. And so it says, what type of business do you want to operate? Let's just say like a service business. Do you have a website for your. Or we can just do like you. Actually, we can do Hampton would be a service business actually.

[Sam Parr]

Yeah.

[Greg Eisenberg]

Do you have a website?

[Sam Parr]

Yes, I do.

[Greg Eisenberg]

How often do you publish new?

[Sam Parr]

Weekly. Yeah, weekly or more often?

[Greg Eisenberg]

What topics does your content typically cover? How to guides like this is relevant.

[Sam Parr]

Oh, let's go to case studies. Go to case. Click case studies.

[Greg Eisenberg]

You can click both.

[Sam Parr]

Oh, wow. Okay.

[Greg Eisenberg]

But before today, how familiar were you with LLM SEO?

[Sam Parr]

Somewhat familiar.

[Greg Eisenberg]

Okay. Do you use. Do you or your team use AI tools like chat GPT for business all the time? Yeah. Are your competitors visible in AI search to your knowledge?

[Sam Parr]

I am not sure.

[Greg Eisenberg]

How important is SEO for your business?

[Sam Parr]

Currently somewhat important. Joinhampton.com people don't search CEO communities but. But in LLMs they'll ask it CEO questions and it would be amazing if we were recommended.

[Greg Eisenberg]

Put your name Sam Par. Okay.

[Sam Parr]

Company name Hampton.

[Greg Eisenberg]

Look at this, look at this.

[Sam Parr]

I want the report. Oh look, they put a little privacy thing.

[Greg Eisenberg]

That's a small detail that I that again.

[Sam Parr]

So they should put like the Chinese emoji flag at the end and that's like the symbol for. Gotcha.

[Greg Eisenberg]

Totally made in China. Privacy note. We respect your privacy and we'll only use information use your information to send you your quiz results and related LLM SEO information. We will never share your information with third parties. This is the little details that if you don't use Manus or an LLM like that and ask it to do the prompt for you, you will miss boom. So in 24 hours, Sam, you're going to get a personalized LMSEO score. You're getting analysis of your current AI search visibility, you're going to get specific recommendations for improvement and additional resources to help you to help optimize your business. For LM visibility, we just built a SaaS in like 30 minutes or so.

[Sam Parr]

Well, but it's not doing though, is it going to do the work for me?

[Greg Eisenberg]

It's not. You have to then hire the person to like the consultant like.

[Sam Parr]

So who's going to do a personalized LLM SEO score?

[Greg Eisenberg]

This software.

[Sam Parr]

Wait, what?

[Greg Eisenberg]

Manus created the. The All I have to do to get it to. For this to work, all I have to do. So Bolt has these like integrations.

[Sam Parr]

So let me see my. My analysis. Analyze me, baby.

[Greg Eisenberg]

I have to just put in. All I have to do is get a ChatGPT API key and hook it up and I'll give. I can get you your score.

[Sam Parr]

How hard will that be?

[Greg Eisenberg]

In under an hour, you can have ChatGPT analyze the data and I, you know, you would probably want to have an integration with Supabase. So do you know Supabase?

[Sam Parr]

No. Dude.

[Greg Eisenberg]

Okay, so Supabase is. It's just, it's a database. So this is just the front end, right? In simpler English words, I would say it's just the thing that is showing it, but you need to hook it up to a database, a place where you can store the data and you can also. And then if you want to take payments, you're going to want to add stripe as well.

[Sam Parr]

Okay. So. And the way that you would create this report for me is by doing what?

[Greg Eisenberg]

So in the Manus Details, it tells you exactly what we should prompt. ChatGPT, perplexity, all that stuff. And we just need an API key because it will cost money to actually use the intelligence of those LLMs.

[Sam Parr]

But what would we ask ChatGPT?

[Greg Eisenberg]

So we can actually go back to Manus and see that. So here's the testing. So section one, Brand and company info prompts to check if an LLM can accurately retrieve basic information about the company and its offerings. So if you actually filled. So if Hampton, just so it would take your information, your quiz information, and then in company name, it would say Hampton. Yeah, yeah, yeah, right, yeah. So it's going to take all that quiz information and it's going to just put it in all these questions, and then we're going to have agents basically figure this out for us, and it's going to output a score.

[Sam Parr]

And the agents would be ChatGPT. Yeah, and they would be. I would be asking ChatGPT itself, how does Join Hampton rank?

[Greg Eisenberg]

Yeah, well, you'd actually, you would probably. The prompt would be. Yeah, the prompt would be like, what can you tell me about Hampton? Then it would. Then the output would go to Supabase. This is getting a bit technical. But then the output would go to Supabase and it would say, this is what we learned about Hampton. And then ChatGPT or OpenAI would say, okay, based on that, it performed well, not well. You know, we're going to give it a score of 70 on 100. And then now you have that score.

[Sam Parr]

So Supabase is the one that's giving the score.

[Greg Eisenberg]

Supabase is what stores the data. OpenAI. ChatGPT is what crunches the numbers. Manus is what's given us the questions that we should ask.

[Sam Parr]

And Chat GPT is the one that is analyzing if it ranks well. And then what would I have to do better to rank well?

[Greg Eisenberg]

That's a great question. So that's where it's. You basically send people the report and you say, like, you scored really well here. You didn't score well here. We can help you. Like, that's the business model. We can help you, you know, get better. LLM SEO. For $2,000 a month, here's a package. For $5,000 a month, here's a package.

[Sam Parr]

Well, I know, but if I bought the $2,000 package, what would it be doing?

[Greg Eisenberg]

Oh, it would be 80%. Here's. Here's the thing that no one says 80% of or 90% of good LLM SEO is just good regular SEO.

[Sam Parr]

So getting backlinks backlinks.

[Greg Eisenberg]

Another thing that's really worth doing is in a world where you have tools like Replit, I think you had them on the show Bolt, you know, creating calculators and software that's also a high quality signal for a lot of these LLMs.

[Sam Parr]

All right, this is blowing my mind.

[Greg Eisenberg]

I think the next piece is going to blow your mind even more.

[Sam Parr]

Okay, do it.

[Greg Eisenberg]

So you might be thinking, okay, cool, Greg, you built something and it's a prototype. But the hardest part about getting a business to a million dollars a year in revenue or $2 million a year is getting customers. How the hell do you get customers? Well, let's do what I call vibe marketing. So I'm using a tool called Lindy. Lindy AI. Today we're going to go through two to three Lindy workflows that you can copy that can help you get you customers on autopilot.

[Sam Parr]

Okay.

[Greg Eisenberg]

So I. And I'm showing this, by the way. It's not even so that you can copy it. It's just so that people listening to this could, in their own businesses and own ideas could. Could be thinking about, okay, how can I use a tool like this? That's what I'm doing with all these tools. You don't need to use Madis, you don't need to use Bolt, you don't need to use IdeaBads, you don't need to use Lindy. But just think like this. So this is a flow that I use for our design agency, lca, that does design for AI interfaces or an AI age that has literally made us millions of dollars. And it could be used for LLM Boost too. The way it works is this. I take my tweets, I create content on Twitter, I post it to LinkedIn. Okay. I literally just copy and paste it. Then if I have a post on LinkedIn, it looks at who comments and likes it. Then it puts all that data so Sam Par might like and comment and say like, cool, cool post. It goes into that database and gives me data enrich enrichment. So I basically, it says, Sampar. Oh, he lives in New York. Hampton. He's got 5,000 followers, whatever it is. So it decides if a lead is qualified or not. It says LLM scores the prospect based on 0 to 5 based on our secret sauce. It's a criteria. If the lead is qualified. Qualified. We actually get their email and phone number on prospect.

[Sam Parr]

And you have to have a prospect account.

[Greg Eisenberg]

We have to have a prospect account, yes. So it'll give me your email, then it updates It. And then we have a slack channel that says, sampar, potential customer just commented. And for us, like, for our business, we. Our average con, our average deal size is a million dollars. So we're only trying to find like, CEO. Look at these. Like, our list of customers. Like, it's the GM of Nike. It's the president of Dropbox. Right?

[Sam Parr]

And you make content that the GM or whoever, like, yes. And oh my God, dude, I am.

[Greg Eisenberg]

All about, like, I almost didn't want to share this.

[Sam Parr]

What videos, what video titles do you have that are all about marketing? Things like this.

[Greg Eisenberg]

All my vibe marketing stuff. I just did like a, a presentation on vibe marketing. I go through like a bunch of workflows. Watch that. That's a good primer. Start with that.

[Sam Parr]

Oh, my God.

[Greg Eisenberg]

Sorry to give you homework.

[Sam Parr]

So you're making me weak at the knees, Greg.

[Greg Eisenberg]

We are nerds, dude. If. If this is making us. We get the knees. Yeah, it is. The next thing is going to make you, like, super weak.

[Sam Parr]

Just because I know how much money I have to spend doing this normally and how much work and how tedious it is. Like, people who have, like, dude, before I literally had a person combing through this, like, going through my likes.

[D]

I talk to hundreds of founders a week. And when I talk to founders, everyone says the same thing, that the one thing they need the most is not funding. It's not more resources, it's just having more time. The goal here is to win. And the way you win is you get yourself free time to do stuff that's high impact. How do you do that? You need to get yourself an assistant. The best place to go is somewhere.com, somewhere sources the best assistance from low cost areas for you. So you can get an amazing executive assistant who's got, you know, business experience and has supported other CEOs for 7, 8, 9, $10 an hour. And so go ahead, go to somewhere.com, tell them I sent you, they'll hook you up with a good deal and get yourself an assistant and you can thank me later. All right, back to this episode.

[Greg Eisenberg]

Okay, so check this out. So we notify the potential prospects and then what happens is we have a salesperson. If the salesperson hearts the message, it automatically sends them a text message or email.

[Sam Parr]

Wait, hearts. What does heart mean?

[Greg Eisenberg]

Like heart. Like, like a heart. If they press.

[Sam Parr]

I'm asking you how to define something and you're just saying the words over and over again.

[Greg Eisenberg]

So you. The. Yeah, you know, the symbol of love.

[Sam Parr]

Yeah, but where is there a Symbol ofLove on LinkedIn.

[Greg Eisenberg]

Slack.

[Sam Parr]

When. Okay, so that's where. Okay, so I post something on LinkedIn. The GM of Salesforce, who I want to sell to, clicks it and says, you go, Sam. Oh. Or whatever. You rock, Sam. I get notified in Slack that I that he said, you go, girl. And then someone on my team clicked Heart. And then what?

[Greg Eisenberg]

Then that person gets a personalized email or text message.

[Sam Parr]

Oh, my God.

[Greg Eisenberg]

Yeah. Insane, right?

[Sam Parr]

What's the email say?

[Greg Eisenberg]

It's personalized. I, I, you know, you might want.

[Sam Parr]

To say, I don't know, like, how does the.

[Greg Eisenberg]

Well, it's like, hey, like, saw, Saw that. You know, imagine this. Right? Let's just use the example of. Yeah, we'll use lca, like design agents. So let's just say check out this. You know, we just designed Dropbox Dash. It's an AI version of Dropbox. And then I notice that the or it notices that the VP of product of Shopify likes it. So personalized email goes out and says, hey, Shopify. Like, how can we transition Shopify from a cloud company to an AI company? I'd love to jam with you on it. I saw that you liked my post.

[Sam Parr]

That's crazy.

[Greg Eisenberg]

It's crazy. But what's even crazier is the next thing I'm going to show you. I know I keep saying that, but this is going to blow your mind. It's a bit more complicated. So bear with me for a second and then I'm going to show you. By the way, I don't want to forget. I'm going to show you how you can find some of these workflows. So what if. And by the way, both these things we can use for LLM Boost, what if you can have an email negotiator as a AI agent? So basically, what if you can have someone negotiate on behalf of you automatically using AI? So hear me out.

[Sam Parr]

Like, for example, if I'm like, I'm, I'm apartment shopping right now and like, it could like, email apartments that I like.

[Greg Eisenberg]

Well, no. So let's just say, let's use the example of LLM Boost, just because we were talking about it. So let's just say on LM Boost, we created a pricing page and it was like, there's three packages for SEO, $3,000 a month, $5,000 a month, and then contact us. You know, someone clicks, contact us, they're.

[Sam Parr]

Like, hey, I'll pay up front, but I want a discount.

[Greg Eisenberg]

But I want a discount. No problem. So it goes in. So it gets. We get the email. Then it checks the knowledge base. So knowledge base could be anything from like Notion, Google Drive, Dropbox, a website even. And so you do have to do some upfront human work of saying, okay, if someone contacts us and wants a discount, we won't go lower than 10% or 15%. If it finds a response, it automatically responds to the inbound lead. Now it gives it an objective. So, so the prompt here, you can see on the right hand side, Sam, the prompt is. Your job is to negotiate with the emailer and respond to their questions until a decision is made in regards to the partnership opportunity.

[Sam Parr]

Did you write this prompt?

[Greg Eisenberg]

So Lindy has a template section. I recommend people go and check them out. You can actually just copy these, some of these workflows and prompts. So it goes, hey, first name. Appreciate the interest. We only discount 10% for fall deals and it is our busiest time for collabs. Let me know what you decide. You know, keep responses to one to two sentences. Never make offerings. So this is insane.

[Sam Parr]

Do all of your employees know how to do all this stuff incredibly well.

[Greg Eisenberg]

I mean, dude, we're like incubating AI products and have agencies for, for this stuff, so. Yes.

[Sam Parr]

How many, how many employees do you have?

[Greg Eisenberg]

We're probably like 55, 60.

[Sam Parr]

And if you didn't have this stuff, how much bigger would it like, I want to know how much you're saving doing this.

[Greg Eisenberg]

Oh, we're probably saving. Well, first of all, we're doing things at a speed and scale we wouldn't be able to do with human beings realistically. So there's money that we had left on the table, like millions of dollars a year per year. Especially on LCA side. These big partnerships yield. It's so important that you reach out to someone like 5 minutes, 10 minutes, 25 minutes after they are engaged, or else they might even forget about you. You know what I mean? Like in that LinkedIn example. So I would say we're probably saving $5 million a year plus.

[Sam Parr]

God damn. Could I just hire, like, are there agencies that I. Or I wish that, like, I had a full time staff member who just did this stuff, who just audited everything that we do and was like, let's automate it.

[Greg Eisenberg]

You know, I don't mean to plug all, all my stuff, but you can, you can, you can go to boringmarketing.com.

[Sam Parr]

That'S what you guys do.

[Greg Eisenberg]

Like, very small, like, I don't know how many clients. Couple, couple dozen clients. Yeah, we spend more of our time building software and technology that Automates this.

[Sam Parr]

But I just want you to come on every week and just show me how to do everything like this.

[Greg Eisenberg]

Professor Greg. So this is kind of cool. So you can. I don't know if you know this, Sam, but you can, you can actually use. I call it Claude, people. American, it's called Claude, actually. Everyone makes fun of me. I call it Cloud. But you can use clo. Claude. Claude.

[Sam Parr]

Is that. Is that Canadian in French.

[Greg Eisenberg]

You call it. You call it Claude. Not, not, not Claude.

[Sam Parr]

Okay.

[Greg Eisenberg]

You can use Claude to basically call a phone number and have a full on community, you know, voice.

[Sam Parr]

I've been the recipient of those. I think those are horrible.

[Greg Eisenberg]

They're 85% there. But it's worth playing with it because Lindy was like, not it. 66 months ago. It was like 20% there and now it's closed. So I don't know if I would use it to reach out to customers. But Sam, this is what you should do. You create a 1, 800 number. It's like 1, 800, join Hampton. People call it and you ask for feedback. So you get feedback and someone says, I had an amazing experience with Hampton. It was awesome. And it's anonymous feedback. Then it gets stored in a database. So we store it in Airtable. And then we let our team know and we summarize the call. And this is using Twilio Airtable. And then we post it to Slack. So we know every single day we're getting feedback around what people are saying about some of our products and services.

[Sam Parr]

We should do that for MFM.

[Greg Eisenberg]

You should 100%. You should totally do it. I can build it for you too.

[Sam Parr]

Yeah, let's do it. I want to build that one sometime. I want an MFM hotline that people call and can say whatever. And we make a segments out of it.

[Greg Eisenberg]

Yeah, easy. Easy peasy. So those are three workflows worth considering. Now I have to make mention there are other tools that you could use besides Lindy. There's Gumloop and there's N8N.

[Sam Parr]

Dude, these names are Funky Gum Loop, Supabase. These are some interesting names.

[Greg Eisenberg]

I like things that are really easy to do. I like that there's templates on Lindy. I find N8N. N8N is almost like the cursor in Windsurf for vibe marketing. It's like a bit more, you know, it's a bit more technical. So I like Lindy and Gumloop because they're, they're a bit more simple for guys like us. You can actually Go through and, and look at all the different templates and workflows that you can go and cut and duplicate if you, if you don't want to create the flows yourself.

[Sam Parr]

Oh, my gosh. Okay.

[Greg Eisenberg]

Newsletters into Twitter content. If you're, you know, a met a medical scribe, your custom AI medical scribe. And by the way, there's like, I don't know why people don't do this, but more people don't do this. But there's thousands of $1 million a year plus business ideas. Just taking Lindy's and Gumloops workflows and just selling it into the real world. Right? Sell a medical scribe to like $299 a month.

[Sam Parr]

Dude. I invested in a startup that's doing that.

[Greg Eisenberg]

Okay.

[Sam Parr]

I hope the start. I hope the customers don't see that you can just use Lindy.

[Greg Eisenberg]

Dude, this is a good one. I haven't seen this. Elon, Lindy calls your team to ask them what they got done this week.

[Sam Parr]

Oh my God. That's insane.

[Greg Eisenberg]

That's insane. This is last thing because I know we have to head in a couple of. And I know this is a comment I always get on my podcast with people are like, okay, Greg, but you know, that's just a service business. That's just a service business. You just showed us how to like build a service businesses. Well, number one, it's a AI powered service business like the Quit. We created SaaS. But. Okay, I hear you, commenter. I hear you. If this, if we were actually building this business, how can we take it from being a service business to. To more of a tech business, software business? So one thing I always do is if you get to step five, you have a business, it's probably doing hundreds of thousands of dollars a year, if not millions, and you probably have ideas on where you can take it. So what I usually do, Sam, is I'll go back to idea browser and use idea agent and upload an idea I have and just see if it's good or not. So. So before this, you know hrefs, right?

[Sam Parr]

I love hhrefs. I always call it hhrefs. But yeah, I like it. I don't actually know how to pronounce it.

[Greg Eisenberg]

So while going through Manus and building this, I was like, it got me thinking that ahrefs. I think it. Do you know how much revenue they drink? Like they're big.

[Sam Parr]

Yeah, like 80 or 90. Like they're in the $100 million range and it's bootstrapped.

[Greg Eisenberg]

So incredible business. Awesome. But there's probably an opportunity to create like an AI, like an Ahrefs for LLM SEO.

[Sam Parr]

Yeah.

[Greg Eisenberg]

And there's probably that niche. And I think Semrush, they're publicly traded too. Semrush also has like, is a competing product. So I just went on idea browser, posted my. I was like, well, you know, give me breakdown.

[Sam Parr]

Semrush is like a $450 million a year.

[Greg Eisenberg]

Oh, wow. Yeah, so it's like if you can get 1% of that, 5% of that, 10% of that. So I just went and I looked at some, you know, some of the data here, and it tells me exactly what I should do. So tells me exactly what my offer should be. Tells me my pricing. I like looking at like, the value equation. So, like, I mentioned the perceived, you know, the Alex Hermosi stuff, the value ladder. This is Russell Brunson. Like, if we were going to create an AI version of ahrefs, what would this look like? Well, we'd want to create an interactive SEO audit tool. Great. We've already created that. We would want to create a starter plan. Okay. $99 a month, and it literally just tells you exactly what to do.

[Sam Parr]

Well, but. But you're skipping a big thing, which is you have to build the software. Like, like you're telling me to create the monthly plan. It's like, yeah, okay, uh, I could accept that money, but how do I create the thing that crawls the the the web and tells me how many backlinks I have?

[Greg Eisenberg]

That's the old way of thinking, Sam. You used to have to create.

[Sam Parr]

What's the new way you used to.

[Greg Eisenberg]

Have to go and create it. If you think that AI hrefs is a good idea, you literally go back and you repeat all the steps.

[Sam Parr]

So you go that. Are you overselling this? Like, can I actually have Bolt Dot new, whatever it's called, make all of the code that create. Like, there must be a reason why HA Refs has 300 developers on staff, or they did up until this was all invented at least. But, like, you know, like, there is like, proprietary things there, right?

[Greg Eisenberg]

I mean, the short answer to your question actually is Bolt Lovable. That's a good place to get your front end. Build something simple once you're ready to scale it, using tools like Cursor Replit, Windsurf, which are more technical. You know, developers today are using those products and they're 10x developers. It's just so much faster. So listen, I'm not saying it's as easy as 1, 2, 3, 4, 5, 6. It's hard. Building a startup is hard. It's a roller coaster. There's going to be things that you learn, but the reality is this is the framework for how to build it. And you can build it using tools like this.

[Sam Parr]

I'm hyped. I'm hyped. I was telling Ari, I messaged her in the middle of this episode. I said, schedule Greg another time to come on right now because my mind is blown. This is absolutely insane.

[Greg Eisenberg]

Did you message her or did you do some like, neuralink agent to message her? Like, was it a workflow that you had created in the past?

[Sam Parr]

Brother, I am a Neanderthal. I'm not there yet. Like, I literally messaged my team. I said, I have some mind blowing stuff to show you. I'm calling you in 20 minutes. Mind blowing. And I took screenshots of that, Lindy. And I'm just gonna say we must do this immediately. This was amazing.

[Greg Eisenberg]

Amazing. Well, I'm happy. That was the goal. My goal was to share some sauce. Get, get. Get you thinking, hopefully not piss off your team too much, but. But I think they're going to come out of the other side of this way more productive.

[Sam Parr]

You're the man, Greg. I call your YouTube channel just the Greg Eisenberg YouTube channel. But it's the Startup Ideas channel, right? Or Startup Idea show on the Greg Eisenberg YouTube channel.

[Greg Eisenberg]

Exactly.

[Sam Parr]

Thank you. You're the best.

[Greg Eisenberg]

Thank you for having me.

[Sam Parr]

This is awesome. That's it. That's the pod.

[Unknown]

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on a road let's travel Never looking back.

[Sam Parr]

All right, so when my employees join Hampton, we have them do a whole bunch of onboarding stuff. But the most important thing that they do is they go through this thing I made called Copy that. Copy that is a thing that I made that teaches people how to write better. And the reason this is important is because at work or even just in life, we communicate mostly via text. Right now, whether we're emailing, slacking, blogging, texting, whatever, most of the ways that we're communicating is by the written word. And so I made this thing called Copy that. That's guaranteed to make you write better. You can check it out. Copy that dot com. I post every single person who leaves a review, whether it's good or bad. I post it on the website. And you're going to see a trend, which is that this is a very, very, very simple exercise. Something that's so simple that they laugh at. They think, how is this going to actually impact us and make us write better? But I promise you, it does. You got to try it at copy that.com. i guarantee it's going to change the way you write. Again, Copy that dot com.