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Sam
Okay, I have an amazing story. If you're. If you're entrepreneurial, Sam, if you have a pulse in your body, if there is a single blood vessel in your body, you are going to be fired the up after this. I don't know what you got. What do you have scheduled after this? Cancel it.
Cody
I feel like I can rule the world. I know I could be what I want to. I put my all in it. Like my days off on the road. Let's travel.
Sean
All right, let's hear it. What is it?
Sam
All right, so you've probably heard of this company, Boom. Supersonic. Yes.
Sean
Yeah. I had the opportunity to invest in this company years ago, and I didn't have any money then, but also I. Even if I did, I would have passed on this because it's. It's a. It's a ridiculous proposition.
Sam
I didn't have any courage then either. That was the real problem.
Sean
Well, like a guy said, that guy at Silicon Valley said he's gonna build a commercial airline. He's gonna build a jet that can be a supersonic commercial airplane. Right, Right. That sounds ridiculous.
Sam
Exactly. So the. The thing that's going viral right now is former, like, Groupon product manager, because he worked at groupon is LinkedIn, literally goes groupon product manager, then created the first supersonic jet in, like, you know, whatever, 56 years. So it's this insane jump on LinkedIn, and that's kind of going viral right now. Got me curious, because I remember back in the day, this was 2016.
Sean
Did you see the deal?
Sam
I. I wasn't. It didn't. It's not like somebody sent it to me to invest. I could have. If I chased it down. And then actually several times since then, I could have invested, but I didn't. Maybe not too late. Maybe now's the time. But I remember watching Demo Day. Do you remember this story? Do you remember his Demo Day pitch at YC Demo Day?
Sean
I didn't know he went through yc. I didn't pay that close attention to it. So he went through Y Combinator.
Sam
Exactly. Went through Y Combinator. And I remember at the time, it stood out. Now YC does a lot more like moonshot type of companies. Back then, it was all apps, it was all software. You're making an iPhone app, you're making, like a B2B SAS tool.
Sean
And this is 1616.
Sam
And there was this one guy there who was like, we're creating supersonic air travel. You're going to be able to fly from New York to London in three and a half hours. That's what we're doing. Remember the Concord? We're going to do that again. And he gets on stage and I remember thinking while he's pitching, I'm like, how is he going to have traction? Because every YC pitch ends the same, where they show their user growth. We're growing 30% week over week. But it's like going from like, you know, three to six to nine.
Sean
Right?
Sam
Like, it's like they have some crazy growth rate, but it's on a very small customer base. But that's always the pitch. So I remember wondering, what's this guy going to do? And at the very end of his pitch, he whips out a piece of paper and he goes, and as of last night, we have 5 billion in pre orders, thanks to Virgin, thanks to Richard Branson and Virgin. And we were like, what? 5 billion? And it was like a. He had an LOI. It wasn't actually a purchase order, which.
Sean
Basically just says, one day, if you can actually build a safe supersonic jet, we will definitely buy it.
Sam
We will maybe buy it. What it means, right? When somebody invites me to like a party I don't want to go to, I'm going to start sending Lois. Because at LOI just means I'm generally interested, but I'm probably not going to do it. Yeah, but still, it was impressive. 5 billion. Still to this day, nobody's walked into YC Demo Day with $5 billion worth of letters, letter of intent. So, okay, I remember seeing that. Then he disappeared for a while, then he actually had to go do the work.
Sean
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Sam
So let me tell you this guy's story, because right now in Silicon Valley, there is a buzzword. Actually, I would say it's kind of like an early buzzword. Like I would be buying stock in this buzzword because it's about to go mainstream. And that word is high agency. You've seen high agency floating around.
Sean
No, but that is. Is high agency the new contrarian?
Sam
Oh, it is. I mean, it shits on contrarian, dude. Like, we were contrarian walked.
Sean
We have to sell Democratize Democratize is done.
Sam
That was the grandfather.
Sean
We have the short contrarian. We're going all in on high agency long. And the man in the arena has that just plummeted.
Sam
Had a moment, Had a moment. But Chamath just butchered that one, so that one's done. So, all right, so check this out. So high agency is this word. And there's our buddy George Mack, by the way, is like, all in on high agency. Like, he, I think is writing a book about high agency right now. By the way, he bought the domain highagency.com. and I was like, how'd you get that? He goes, the guy let it expire after 10 years. And I sniped it right away.
Sean
I was very low agency move.
Sam
High agency by him, low agencies by the other, right? It's like in football, the low man wins. No, no, in business, the high agency man wins. And so the classic meme which we should put on the screen on YouTube is guy is the cartoon guy is trapped on an island and he has these, like, pieces of bark or wood or whatever, and he spells out, help. He's waiting for someone to come save him. That's the low agency guy. And the high agency guy takes the wood and makes a boat and rows away, right? So that's like the gist of this. Okay, but this guy, this dude from Boom Supersonic. What's his name? Blake. He is just absolutely dripping with agency. All right, so let's check this out. This guy is soaked. This guy is a. Yeah, he's a buffalo wing. And he is tossed hand tossed. High agency. All right, so here we go. Story starts, he drops out of high school. His parents sent him to a good high school, like a nice private school. And he doesn't feel like he fits in. He doesn't really look like get that interested in class. He drops out, and so now he's high school dropout Blake. Parents are kind of concerned. He ends up finding something that he's really into, like science and math. Like, he in this, like, after school program or there's some shit like that. But forget that first high agency move. Once he started getting interested in science, math, engineering, he's like, actually, I think I do like school. I just didn't know what. I just didn't like my high school the way I was doing it. But now I found that I actually do like to learn. I want to go to college. Well, how do you go to college? You don't have a high school degree or a high school dropout. He finds that At Carnegie Mellon. They have a special program for high school dropouts who want to go to Carnegie Mellon. So he applies as a junior and he writes an essay about why you have to write an essay, why you didn't finish high school. And he writes, high school had nothing left to teach me. He gets in. Not only does he get in, he gets the merit scholarship and he graduates with a bachelor's in computer science. Okay, so what does he do next? His next move is that he's like, I want to be an entrepreneur, but I don't know what idea I want to start yet. So why don't I go and work for who I think is the greatest entrepreneur right now? And that was Jeff Bezos in 2001. So Amazon is out. The dot com crash just happened. Amazon stock is in the tank. That's what I'm betting. You're looking that up right now.
Sean
2001, I mean, it was shit. It was a dollar. Now it's $273.
Sam
Great. So he joins Amazon in 2001 and his goal is to learn as much as he can from Bezos. So he's like, all right, I got to build something that's of interest to Bezos. And at the time, Bezos had a idea which was like, hey, we need to. We need Amazon products to show up number one in Google search results. So Blake builds this automated system where he is buying Google Ads for every single product on Amazon, like the entire catalog. He builds an auto bidder so that Amazon will bid not too much, but bid enough to be the top result on Amazon.
Sean
Which is one of the reasons, by the way, that like the, you know, there's like stories of, like, there's a story that a company wants you to know and then there's a story that actually happened. And I've read a lot about Amazon, and one of the, one of the make or break moments was the fact that they were one of Google's biggest spenders and they crushed it and knocked it out the park because Google was underpriced and they were able to get.
Sam
Big fast because people think all these companies are competitors. They're also co conspirators, right? Google pays. Apple built tens of billions of dollars to be the default search engine Apple in. Microsoft invested in Apple when they were big competitors. Bill Gates basically kind of saved Apple at a time when Steve Jobs needed investment. And in this case, Amazon is the biggest spender on Google. Like, you know that what I thought these guys were competitors.
Sean
And Bezos was one of the angel investors of Google or something like that.
Sam
Exactly. So he builds this system by 24. Now he's 24 years old, three years in, and he was basically working under direct view of Bezos. So he goes every three months. I had to give Bezos a report on how we were doing. And by the age of 24, he's running a $300 million P&L inside, inside of Amazon. He's the, he's the GM of that business. But even though he's learned a bunch and he kind of, you know, cut his, cut his teeth here, he wanted to be an entrepreneur. So he quits. Even though he's like a rising star at Amazon and he knows Amazon is like a, Amazon's a winner, right? Amazon was a winner. If he had done nothing else but just stay at Amazon, get promoted as an exec, keep getting stock options every year, he would have made hundreds of millions of dollars, essentially risk free at that point. But he quits and him and some guy decide to create a startup. So they create a startup, it kind of fails to create another startup. Eventually they sell that startup to Groupon. And this is where the LinkedIn part of Groupon comes in. There's like this hilarious quote on, on his, on his Groupon LinkedIn description. So he says what he does, like you know, senior whatever, manager of this thing. And then his description, he goes, nothing like working on Internet coupons to make you yearn for doing something that you truly love. So he, after two years at Groupon, he quits and he decides, you know what? I want to do a company, I don't know what I want to do it in. And his, his whole life he had been interested in flight. He talks about like when he was a kid, he was always interested in model airplanes. His parents took him to a museum. He was always obsessed with flight. One of his things on his bucket list was that, you know, in his 20s he wanted to go Mach 2. Like he, he got his pilot's license. He always just was interested in flight, but it was a hobby. And he's trying to think of what startup ideas to do. And his method for figuring this out is I'm going to write a list of all the ideas, starting with what would be the most awesome if I did it down from there. And then I'll just probably cross out the first five because they're unrealistic or impractical. And I'll probably do number five on the list was his plan. But number one was create a supersonic jet. Because like Elon the way Elon started SpaceX, you've heard the story where he.
Sean
Went into it, like, thinking, this is not going to work well.
Sam
But even before that, he sell. You know, he sell. PayPal, sells. Elon now has $180 million. He leaves. And he's just curious, like, okay, what else? And he's curious, what's the latest with NASA's Mars mission? Like, I haven't heard about our Mars mission. Like, are we. Is it in progress and I just missed it? Is it launching soon? I can't wait to go see it. Maybe I'll fly there and go see it. I want to see the launch. I love rockets. And he goes on the NASA website and there's no mention of Mars. And he's like, what? We went to the moon, like, in whatever, 73. Like, how are we not. Where's the next mission? And it wasn't even on the website. And he's like, what? And he got so upset by that that the start of SpaceX was actually that he was going to privately fund a mission to send, like, a plant to Mars. And then it became, like, a turtle or jelly or something. It was like, you know, some living, some technically living thing. And it was like, I'm going to spend $25 million doing this. This. It was just like a stunt and just to kind of, like, reinvigorate the interest in this.
Sean
So.
Sam
Same way this guy Blake puts on a Google alert for supersonic jet. He's like, oh, I just can't wait till there's a supersonic flight. I'll be the first guy to buy it. And he's waiting. And he's waiting. He's like, is nobody working on this? And he's like, oh, it must be that. It just doesn't. The numbers don't. The math ain't math. It, like, that's gotta be the problem. So he creates a spreadsheet, and in it he writes down the assumptions. He's like, basically, like, the engineering assumptions. And he gives himself, like, a few months to work on this. Where he's like, all right, let me just dig into this. So I think it was two weeks where he does, like, he goes and buys a book because he's like, I don't know anything about how airplanes fly. But he goes. He buys a book and he creates an Excel spreadsheet. On one tab was the cost model. He's like, is it an economic problem? Because the brief history is. We had this thing called the Concorde back in the day.
Sean
Have you ever seen the Concorde, like, have you ever looked at photos of it? It looked great.
Sam
Photos? Yeah.
Sean
Slick.
Sam
And it was like inspiring. And everybody loved it. And it was the same idea. You could get from here to London, in New York, to London in three and a half hours is.
Sean
Yeah, it was like three and a half hours, or three hours and 45 minutes was the fastest time ever, which double the speed.
Sam
So it's eight hours normal flight. So it was twice. You could fly twice as fast. And the idea was the Concorde was like this luxury item in a way. It was priced really expensive. So this is, you know, almost 50 years ago that it was invented. But it was priced at like $15,000 a ticket.
Sean
And if you look at the inside of it, the photos, I think it was only like three seats by three. So it was like a. It was like two or three seats.
Sam
80 something passengers, I think.
Sean
Yeah. So there. It wasn't a lot of people at all. So it. When you think about it, it's hard to make a lot of money.
Sam
High price, low volume, not a lot of routes, only limited number of routes. But it had all these problems. Like if you go look up, like the problems with the Concord, right? Like, it was like, yes, it was expensive. It also like got really hot. Like there's this famous thing where when they first launched it to do like a PR blitz or like to sponsor it, they had Pepsi sponsor the Concord. And so they painted it light blue. And the Concord before that was this white reflective material to reflect heat, to not store heat, but the light blue thing made it. Where it got so hot inside the cabin that, you know, the hour flight, they could only do for 20 minutes because it was like cooking everything inside. So, like, heat was a problem, noise was a problem, price was the problem. You know, duration was a problem.
Sean
I also think there was a really famous crash too where it was like.
Sam
That was the.
Sean
And I don't remember if. I don't. You know, this was years. I was a kid or I don't even think I was alive actually. But I remember reading about it and what I read was the reality is that it could have worked or it could have been great, but the perception was that this thing is dangerous and it's too radical and it crashed. I'm never getting on that. Is that right?
Sam
Exactly. So the last. The thing that kind of killed the Concorde was they had this flight where during takeoff, the tire hit something on the Runway and it ruptured the tire and then the plane basically exploded and it killed everybody on board. And that was like, all right, we're done with this thing. Too dangerous. So it had safety problems, price problems, heat problems, you know, like, noise problems, because it would, like, you know, shatter windows when it would do its sonic boom. So it was like, oh, whatever. So I think in like, 2003 was the last flight. So in about 20 years there's been no, no, no flight since. Nobody was even working on it. So he has this spreadsheet and he's like, look, am I just nuts? Because the way I'm penciling this out, we only need a 30% improvement in fuel efficiency. A 30% improvement in this one other thing. And he's like, dude, it's been 50 years. Our TV's got better, our phones got better, our computers got dramatically better. Not 30% better, they got 3,000% better. He's like, I'm pretty sure we could make the plane 30% more efficient and then this would work. So he goes to this.
Sean
He's like, you can buy a T. You can. I can get a TCL 75 inch TV for literally 600, and it's delivered to my door the next day. Like, if I can do that, we can make a. We can make a jet.
Sam
So he goes to this Stanford professor and he's like. He's like, hey, like, you know this. We need a 30% I. My calculations show when you're 30% fuel efficiency. And by the way, that Concord was designed at a time where, like, they use slide rulers and, like, you know, wind tunnels to test things. Like, I think we could do this. And the professor was like, yeah, I think you can. The math is correct. He's like, so, you know, you might have engineering problems, but, like, the physics are fine. And so he gets encouraged. He's like, I just thought, I must not know something, and that's why this hasn't been done. But it's one of these classic things where, like, the beginner's mind goes in and they don't see the problems and therefore they do it. Whereas all the experts just assume that's. We tried that. It doesn't work. And so he goes and he decides to create an airplane company. Okay, so what's the next move? How's he going to fund this thing now? Is he going to build it? Because again, this dude just bought a textbook about flight. He doesn't know anything about this stuff. So he's like, all right, I need to recruit a great team, and we got to. We need some money. So he decides. He takes half of all of his life savings. And he decides to fund the company bank account with it. And he hires up something like six to 10 people, one of which he poaches. The former chief engineer of Gulfstream. And he's like, I thought it would be hard to get talent because here I am, I'm this fucking Groupon kid saying I'm going to build a, you know, a supersonic jet that's never been. Hasn't been done in, you know, 50 years. Like, the last American, New American Airlines company that worked was like, you know, 80 years ago or something. So the business plan is a little crazy. It's probably gonna, you know, I think it cost the Concord like a billion dollars to make the Concord. Like, it was like a billion dollar project. They thought it was 20 million and they ended up spending a billion. He's like, I think we'll. I think we'll need 200 million, but I don't know where I'm gonna get all that. So let me just start by funding it myself.
Sean
Did he. Did he say how much?
Sam
He hasn't said the. The amount, but he. At one point, he's like, I realized, like, I'm playing chicken with my own bank account here. He's like, I want to go raise money. He ends up raising like a million bucks. Still almost nothing, but he gets, like, a few early believers in.
Sean
I had one of my really close friends, Chris, was in that round.
Sam
Oh, wow. Did he say what he saw or why?
Sean
He's been telling me about it for years, and that's originally how I heard about this. And he was like, this guy is just magical. And I just couldn't get. I'm like a Silicon Valley software person starting a jet company. That's really dumb. Which is evidenced by dumb ideas being potentially amazing and how that's actually quite common.
Sam
And by the way, the airline airplane market is super fragmented. Oh, wait, no, it's not. There's two companies. One owns 51%, the other one owns 49%. It's just Airbus and Boeing. That's the whole market, Right? So, you know, he's trying to go to basically break up this duopoly in theory. Okay, so let's go back to the. So he hires this guy. So he hires a demon. He's like, actually, one of the surprising things was it was way easier to hire great talent because the bigger the mission, the better the pitch. So he's like, I had a super exciting mission. I didn't have a lot of other things. I didn't have a lot of traction. I didn't have a lot of funding, but I had a great mission. I had an exciting project that was basically like nerd porn. So he's like, any nerdy, you know, engineer who worked on airplanes, you could either go work at Boeing or Airbus and your job is to, like, you know, make sure that the cabin temperature goes down by 2 degrees so that we could sell more, you know, vodka tonics. Like that was. They weren't trying to innovate at all. So if you were somebody who wanted to innovate, this was like the only option. So he recruits a right team. Then he goes into yc and he was skeptical. He goes into Y Combinator. He's like, isn't it just for software companies? But Sam Altman's like, no, no, no, we like heart stuff. Sam's like, I don't know if you're going to get in, but you should go talk to these four other guys who had hardware companies that kind of failed in yc. But they'll tell, like, they would have failed much worse had they not had yc. So he goes, talks to them. They're like, yeah, it was great, let's do it. So he joins and he's like, I realized something pretty quickly. He goes, YC is architected in this three month program around demo day, three months, you're going to stand on stage in front of all the investors, you're going to make your pitches. You got to raise money. That's the whole point. And so he's like, what the hell am I going to do in three months? So he goes, I realized that during yc if I went to them, and I was like, hey, we reduced the drag coefficient by 30% and this engine design is really awesome. And like, that's our progress update were cooked. And so he's like, I got to figure out something that I'm going to do. So he comes up with two plans. He's like, number one, I got to sell the dream. So he spends a good chunk of his time and money just building like a model airplane that looks sick. He's like, all right, this is not going to actually help us make the plane, but it's going to help people see that we're making a plane and it's going to look awesome.
Sean
How much does YC give you? Like 125 grand?
Sam
Yeah, something like, at the time, probably.
Sean
Just spent all like $100,000 hiring some firm making like a really great model.
Sam
So he had like a model, like, oh, he had like a model. But then he also had a, like a gnarly looking engine. And he's like, we just want to stand there with a big ass engine. And then people will walk by, be like, whoa, is that a jet engine? He's like, yeah, that's the jet engine we're going to use on our supersonic jet. Would you like to hear more? So he's like, I need that eye candy. He needed a booth babe. And for him, the booth babe was the model and the engine. So smart, right? Because like one of the commonalities, Elon and these other guys is it's. You can't just be an engineer in your, in your little engineering hole. You got to know just enough about the rest, about the marketing, the capital raising, all the other things to survive. So he did. The second thing was he was like, I need these, like, purchase orders. So he makes a list and he's like, all right, how can they go get Lois? And he's like, he makes this list and so he's like, here's this quote. He goes, I realized I couldn't show up to demo day with no sales, otherwise my goose was pretty cooked. So I looked at my sales pipeline and it was United, Delta, Lufthansa, Air China. And we only had eight or nine weeks before demo day. And I thought to myself, there's no way I'm closing Lufthansa Airlines by demo day. It's not going to happen. I'll be lucky if I close them in nine years, let alone nine weeks. So I realized I actually only had two options, a startup airline or Virgin. He goes, so we, I went all in and focused all of my, my sales efforts on startups and Virgin. He goes, I went to the startups who are currently operating and I got one of them to do an loi. But it was a company you've never heard of. But it was the best I could do. And Here I was 24 hours before demo day, and the lucky break we got was that demo day was split into two days. If it was demo day one, he would have stood up on his age and said, we have a small loi from this company you've never heard of. Luckily, we got randomly assigned to demo day two, so he had bought an extra 24 hours. In that extra 24 hours, he ends up getting an email from Virgin the night before demo day that says, you're allowed to announce, we'll take the first 10 planes. We've got options on them, and through Virgin Galactic, we'll even help you build it. He goes, I fell off my chair. I almost screamed. I had to read the things three times. I couldn't believe it. We went from. We went from being the biggest laughing stock on demo day to the company that showed up with $5 billion worth of an LOI worth of LOIs. A record that won't be broken. Sin.
Sean
Dude, that's so sick. What year is this? What year is this?
Sam
2016.
Sean
So, yeah, I was reading. I was looking up my email to try to figure out, did I ever talk to this person, how do I know him? And the earliest thing I could only find was, I think in 2020. It says, Russell actually wrote about him, said United Airline wants to buy 15 supersonic airliners from Boom Sonic. So it took him an additional two years to get the United Airlines the next loi.
Sam
So, okay, so then how did he get Branson High Agency, baby. I told you. He's dripping an agency. All right, so what does he do? So he's like, all right, if I want to get to Richard Branson, I got to go through somebody I trust. He goes, I'm also not just going to try one path to Branson. We got to try multiple paths to Branson. So he's like, if I get blocked over here, I got this other long shot going. So he's like, I had this guy on our board who was an astronaut. This guy Mark Kelly. You probably heard of him. So that guy was on his advisory board. He's like, he knows Branson. He's like. So I'm thinking, all right, we gotta find a way to get to Richard. And so he goes, we asked Mark, what's the best way to get to Richard Branson? How do we make that happen? And he told me, he goes, hey, you can't get him interested in you, but go where? He's interested in his own thing. So what do you mean? He goes, virgin Galactic has this big rollout for their spaceship. Richard's gotta be there, so you just gotta get there, go where he is. And they're like, okay. And so they get in. He's like, could you make. Could you email him and say, hey, these guys I'm advising from Boom Supersonic are gonna be in Mojave when you're doing your rollout. You should meet with them when you're there. And then he's like. And then he reaches out to the Virgin guys, and he's like, hey, we're gonna be in town to see Richard. Can we come to the rollout? And, like, you know. So basically, they get invited to the Rollout. They get there, he's super busy. They end up getting 15 minutes with him when he's at brunch with his mom. And they go up to him and they go, he goes, richard, they show him what they're doing. They're like, we're building the first supersonic jets since the Concorde. We fixed these problems. We're making that happen. And he goes, look, we're not asking you for your money. All we want to know is this, when this thing flies, do you want a Virgin logo on it? And he goes, I think that was the key. You gotta ask for the right thing. When you do a deal, it's probably gonna be hard to close. You gotta ask for what's really gonna help you. So we told Richard, look, if you're our customer, we will get money elsewhere. We don't need money from you. And that was crucial. Basically. Like the first few babies of these that are in the air, do you want em with a Virgin logo or not? And so that was the thing that got Richard Branson across the line, was making the Intelligent Ask and hustling their.
Sean
Way, dude, this is a movie. This is a movie and it works. If it ends well, it's a movie.
Sam
Well, they just did their flight. So they just did their first demo flight where.
Sean
But it wasn't a. I think what the test was, if I remember correctly, was it the engine that they were testing. They got the engine because the plane is like a. It's a small plane, right?
Sam
This was a smaller plane than the real plane that they're going to have. And I don't think it was the full speed that they're going to have. But they did achieve, I believe they achieved supersonic flight. You could check me on that. But they achieved the right. They crossed the threshold. They did it safely, they landed it. And is there like whatever XB1 or whatever they're calling that thing? Okay, he's got some great startup advice. Here's the way he described his start. I like the way he phrased this. So he goes, here's my advice for startups. Pick something that's going to be worth it to you personally, that is what's that is how you stack the deck in your favor. Stack to the deck so that you will be motivated. And when you look at what you're creating versus if you went to Google or Facebook or Amazon, it should be a no contest. If you haven't found that, just don't even start a startup. I did that my first time. I just started A startup just for just because. And it was a horrible idea. You should start a startup when you're like, I must make this happen. And something I've come to believe is that the bigger the idea, the easier it becomes because it motivates you and the people around you and you attract better people to come work on it. When we were brainstorming this, most of the ideas we came up with were like, no one's going to really appreciate this, blah, blah, blah, blah. But for us, it was like the most exciting thing we could ever do. And so that's all that mattered, was like, you know, stacking the deck in your favor, doing it as a must rather than a, we could do this. And so that, that's, I thought, one really great takeaway.
Sean
My friends. If you like mfm, then you're gonna like the following podcast. It's called Billion Dollar Moves, of course. It's brought to you by the HubSpot Podcast Network, the number one audio destination for business professionals. Billion Dollar Moves. It's hosted by Sarah Chen Spelling. Sarah is a venture capitalist and strategist. And with Billion Dollar Moves, she wants to look at unicorn founders and funders. And she looks for what she calls the unexpected leader. Many of them were underestimated long before they became huge and successful and iconic. She does it with unfiltered conversations about success, failure, fear, courage, and all that great stuff. So, again, if you like my first million, check out Billion Dollar Moves, it's brought to you by the HubSpot Podcast Network. Again, Billion Dollar Moves. All right, back to the episode. I was reading this quote by the guy, I don't know how to say his last name, but the guy who wrote Crime and Punishment, you know, like this famous novel, and he said, your worst sin is that you have destroyed and betrayed yourself for nothing. And I was reading, I just read that like an hour ago and it sat with me and what you've described is exactly that, yeah, I love this guy.
Sam
So I don't know him, but I'm rooting for them. I want to invest now because, you know, why not? Let's, let's get on the team.
Sean
And there's been a lot of. I think there's been. Well, there definitely has been, but there's been. I think he's wrote publicly about a lot of the downsides of all this, which is that it's. This has not been clear. I think he had to take a huge down round. And he tweeted out about it, I believe. And I think his most recent valuation was $2 billion, which was down from the other amount. But didn't he tweet about the down round and how, like, they basically almost ran out of money and how it's almost failed a bunch of different times?
Sam
I don't know. I didn't see that. I also. I'm different than you. I feel like you love to know the downsides of things. Like, even when a guest comes on, that's one of the questions you tend to ask, which is interesting to me because I never really think about it. But you're always like, what are the honest. Like, it's not all peaches and cream. Like, what. What are the downsides of your approach? Which is obviously an intelligent question. But I think there's something good about being delusional about it too, and just being like, I have a convenient hole in my memory and in my brain to not even really pay attention or remember those things.
Sean
The reason I ask that is because I have been a victim of this many times where I go and say, well, this guy did it. Why can't I do it? And then I start doing it, and I think to myself, this is way harder than it. Than it. Than it looked. Why is this so hard? And so I always look for those. I always ask those questions not to say that someone shouldn't do something, but just to say that it is much more challenging than it appears. And that is okay and normal. Because I remember thinking on my journey, this sucks. You know, this person, he never felt that way. Why do I feel that way? Like, I'm. I'm full of shit. What the hell? I'm not. I'm not good enough. And then I want to, like, be reminded that, like, this is a normal feeling. This is a normal problem I'm having. You got to keep going. That's why I asked those questions.
Sam
Yeah, I think it's totally helpful to have that. The one that helps me is Tony Robbins does this thing where he talks about dabblers versus stressor achievers versus Masters. And I've talked about this. I won't do the whole thing. But, like, one of the things he says at the end is that anybody who's pursuing anything, no matter what, if you are in it, you're going to hit plateaus. So forget even downs. But, like, just plateaus where it feels like it's not working, the progress is not happening. It's not happening as fast as you want, it's not growing, it's not working. Everyone's saying, no, we don't have that investor Whatever it is, right? And the one thing that Tony said that just always stuck in my mind almost like as a. It's like a. It's like a jingle in a song or like a commercial where he goes, when that plateau comes, the dabbler quits, the stressor stresses and the master says, ah, I thought I'd be seeing you soon. Hello, my old friend. You're here. I was expecting you. Which is like, we have this one company we started just a little over a year ago that's just been like up into the right. Like this company is. I haven't announced it yet, but it's like almost a $10 million run rate. Already profitable. Bootstrapped in one year. It's like insanely, insanely successful. But we just hit like our, you know, our first plateau. And I feel like when we called it out, it was almost like this kind of like embarrassing down feeling of like, oh man. Like we didn't have ridiculous growth this month and we're out. Whereas I was like, dude, I've been expecting you. Where is the plateau? Like, I know it's coming. I almost don't even trust that it's happening until, you know that this is real. Until we start to face some of these. And so, yeah, that's why I asked.
Sean
Those questions is I don't want us as a media or whatever we are to be the ones who, who I.
Sam
I want to be realistic business influencers on itunes. Well, yeah, as Spotify's 13th biggest business.
Sean
Influencer, I just want to say that it is a pain in the ass and it's still worth it. Do you know what I mean?
Sam
Yeah, yeah, yeah, you're right. Speaking of insane agency, speaking of insane downs on the way to a huge up. Have you listened to this episode I did with Nick Mowbray?
Sean
It came out this morning and I hadn't listened to it yet, but I went and like saw. I saw it pop up this morning and I went and googled his company and I own a ton of the toys that he makes. Like, like, not my kid, me. So, like, he owns. He owns Mini Brands.
Sam
You bathe with the Robofish. Well, I've.
Sean
We have a Robo Fish actually for my daughter does. But you know I told you about mini toys, right? And how like. Oh, mini brands. He owns Mini Brands. And so like, my wife is weird and when she was pregnant and like, not feeling well, I would go and surprise her by buying these mini toys, which is the stupidest thing ever. It's just like a miniature It's a ball full of miniature things like a miniature can of Coke, a miniature KitKat, a miniature notebook. The weirdest shit. And people love it. And then the other loves this, dude. I don't know why.
Sam
My wife, like love 32 year old loves those, dude.
Sean
You know what I did was I went and bought like literally $300 worth and I hid them in my drawer. And whenever, like, she had a bad pregnancy day when she was like sick or something, I would go and get one and be like, I got something for you. It was like I was like, you know, I had like a secret stash. And then also he makes these electric water guns that I went and bought last summer that I would shoot at my daughter, like, messing around. Have you seen the electric water guns, Dovid?
Sam
I think it's hilarious how into the toys you are right now. Could I tell you the biggest holy shit moment from the whole thing?
Sean
Well, you got to tell the background. It's. From what I know, it's two brothers in New Zealand that have a toy company that does like three or four or five.
Sam
More than that. More than that. So let's just let me start with this. We have interviewed I don't know how many 200 guests on this podcast.
Sean
250, maybe hundreds.
Sam
Billionaires, billionaires, young old man, woman, whatever.
Sean
Criminals. Not criminals.
Sam
Criminals, non criminals. Guys you don't want to hang out with. Guys that you don't want to hang out with. Right. There's a lot of people we've had on this podcast. He is yet the top of the mountain. He's number one, my number one most impressive entrepreneur of all of them. I was blown away. He is these. He has the scrappiest hustle story and like the, like his bottom was like the bot literally living on a dollar a day for years. Literally. This is how funny this guy is. So he. Okay, so now I'll zoom out now I'll give you the context that you wanted, but like, I just needed to say that, that out of every guest I've ever had on this podcast ever, he is the number one most impressive founder that I've ever had on the podcast.
Sean
Okay. And we've had some cool people, no.
Sam
Offense to everybody else. All right, so.
Sean
But sorta story.
Sam
Yeah. But know your place.
Sean
With all due respect, you fucking suck.
Sam
Okay, Robbins, I found Batman. This guy, I would say he's the wealthiest man in New Zealand. He's got a company that him and his brother started. Family owned, bootstrapped, self made billionaire. They do a few Billion dollars a year in revenue. They do a billion dollars a year in just profit.
Sean
I like that.
Sam
And they've been doing that. That sounds nice to me. Never had outside investors. He has dominated the toy industry. So he built the most profitable toy company in the world. He then built the fastest growing diaper company in the world. You ever heard of Rascals Diapers or Million Moon at Target? Yeah, he's got the fastest growing diaper company in the world doing hundreds of millions. And by the way, he made that while he was on sick leave. He got his intestine removed because he got Crohn's disease. And while he was on his sick bed laying there, he's like, oh, I guess I'll just dominate diapers now.
Sean
He didn't say, like that I need a diaper.
Sam
That's what happened. So he creates the fast growing diaper company. Creates the fastest growing hair care company on TikTok. Now.
Sean
Wait, what?
Sam
Monday? Hair. Hair care or whatever he owns Monday. Not only all that, he now is building the largest factory in the world. Bigger than the Tesla factory, bigger than all that. Where robots are going to build houses autonomously. And that's what he's doing. He's building houses with robots now. Self funding the whole thing, by the way, problem. I asked him, I was like, that just got to be hundreds of millions of dollars of self funding. And he just laughed. So take that for what it's worth. Let me now tell you. Okay, so that's what the guy does. Can I tell you some of the just holy shit stories from this thing?
Sean
Yeah.
Sam
All right, so the dude's 18 years old and he like, after selling door to door in New Zealand, where they live, trying to sell, his brother, like, invented this hot air balloon toy at a science fair, and his brother, his older brother, and put him to work and was like, yo, you need to go sell this door to door. The dude that they were, they're like, you know what? We need a factory. And they're like, oh, all the manufacturing is in China. So they moved to China.
Sean
But the hilarious thing is at 19.
Sam
At 18 19, something like that, they go to China. That's the story where they sleep in the bush outside the airport because the airport lights were too bright. So they leave the airport, sleep in a bush, get bit by mosquitoes. They have no money, so they're like, they're just on their own. So he. I was like, oh, so you found a manufacturer in China, then you scaled up. He goes, what do you mean, found a manufacturer? We Went to China and then built a factory on the side of a river. Like, we just went with, like, wood and, like, a hammer, and we built a factory. And I was like, what was the point of going to China? You know, you go to China to. Their factories are already there. He's like, yeah, we didn't understand that. We just went there and we just built our own factory on the side of a river. And we found this, like, mom to make us food for two RMB a day, 30 cents a day. And then she had some people that could come work in the factory. And then we just had. We had our own production line.
Sean
And it sounds like a. It sounds like a shed.
Sam
Yeah, they literally built a shed. And then they just kept scaling up the shed. And he's like, my brother didn't come back home for, like, eight or nine years. He just slept on the floor of the factory. And I. I slept on the floor too then, except for when I had to go sell. All right, so how did they win? He's like, and our product sucked, by the way. This is one of my favorite things. It's like, everybody who makes it, they're like, the key is just to have a great product. And then if you're a founder, you're like, dude, what? Like, okay, I made a great product. Now what? Nothing's happening. And, you know, they don't. Like, people tend to leave out the, like, the manual work. It took the lucky breaks. It took to, like, get. Get the thing to start working.
Sean
What was the product? It was a hot. It was like a plastic hot air balloon toy or what?
Sam
Even worse. So it starts with a hot air balloon. Quickly, he's like, again, we didn't know anything about anything. So we go, we build a shed by the river in China. We're making our hot air balloons. Then we've learned you can't even export a hot air balloon. He's like, literally, it's a fire in a tiny can. Like, we can't sell that. So he's like, we realized that was a waste, so we got to come up with a new toy. And again, everybody. Everybody tries to say, we're so innovative. So we innovated. Innovation is great. And then we made a great product. He is the opposite. He's like, so we found that this other toy was selling, so we copied it. We ruthlessly copied that toy, and we made a shitty version of it because we didn't know anything about manufacturing, dude.
Sean
So this, like, white guy moved to China and out Chinese. The Chinese.
Sam
Exactly. Exactly. It was like, dude, we lived on a dollar a day. I was like. So I was like, I heard the store. You ate McDonald's every day. And he's like, every day that I wish McDonald's was our Christmas treat. We would go to McDonald's. And he's like, I. For years, I just remember saying like, merry Christmas, bro. He's like, merry Christmas, bro. We would cheers our fries. He's like, I used to eat half the fries and take it back and be like, hey, there's only half the fries in here. You guys jip me and get like, the second serving of fries. And he's like, that was the treat, dude.
Sean
I used to do that all the time at bars. I would order an iced tea and be like, you made the Long island iced tea wrong. You forgot the liquor.
Sam
And by the way, he was not saying, never worked pride. He was like. I was almost like a therapist, because this guy's never done a podcast, by the way. This was the first podcast I think he's ever done. And there's no stories you can find of this guy. Like, I went to do the research. There's no, like, oh, him. You know, normally we do research. You. You go watch the three most watched podcasts that they've done, and you pick up a bunch of stuff. He has zero. He had to download Google Chrome to do the interview. He's like, it's not letting me do this. And we're like, what? And we're like, just open Chrome. He's like, what's Chrome? And I was like, you're a billionaire. You don't know what Google. What do you use? He's like, oh, I think I have Chrome. Hold on. He's like, oh, I got Chrome. Okay, got it, got it. Let me switch to my laptop. This is going to work. Okay. Like, just.
Sean
Was he fucking with you?
Sam
No, he was dead serious. And so I was like, dude, why don't you do any podcasts to tell your story? He's like, I don't know. I just never did.
David
Hey, Sean, here. I want to tell you this little story about Winston Churchill. So Churchill once said, first we shape our buildings, and thereafter they shape us. And I think this is true not just for the buildings we see in cities, but also for the building blocks you choose in your company. For any company that I start, I use Mercury for all of my banking needs. Why? Well, it was built by a YC founder, and you could tell this is built by a founder who understands the needs of other founders. Second thing is, it's modern, it's clean, easy to use. The design is really nice. You never have to drive somewhere, park, put coins in the meter, get out. Just to do one simple task. You could do everything in just a couple of clicks. They got bill pay, checking account, savings account, wire transfers. Everything you need, they got it. I use it for not one, but actually six of my companies right now and actually even have a personal account with them. It's kind of amazing. So if you're ready to operate in the future, head over to mercury.com, apply in minutes. Disclaimer Mercury is a financial technology company out of bank banking services provided by Choice Financial Group and Evolve bank and Trust members.
Sam
Fdic.
David
Thank you to Winston Churchill for that little ad segment. All right, back to this episode.
Sean
What motivates this guy?
Sam
He's just a maniac, dude. He. He's like, is he.
Sean
Was he. Was he calm?
Sam
Very calm. I felt like I was almost like a therapy session, because I'm asking him about these times back in the day, and he's almost like, yeah, I don't know what we were doing and why.
Sean
We were thinking, like, he just doesn't think about.
Sam
And he was like, not. He's like, yeah, we. You know, we. We were super scrappy, but he's like, we were also a little mentally ill. Like, we just were. He goes, we were so naive that naive is not even the right word. So he's like, for example, we got sued for millions of dollars because, again, we, like, copied someone's toy. And so it's like a $2 million lawsuit. It's either going to bankrupt the company because we don't have $2 million, or you have to fight it. But the lawyers that we talked to were like, it's going to cost you a million dollars to fight this. He's like, dude, we had, like, a few thousand dollars. He's like, so I go to Colorado and I find this lawyer. He's like, this guy eventually got disbarred, but I find this guy Chad, and I tell him, hey, I'm gonna do all the legal work. You put your name on this, and we're gonna fight this this way. And I paid him $50 to put his name on it, and I did all the lawsuit stuff myself, just, like, googling. And we fought the lawsuit that way. And then Chad got disbarred, like, later for other reasons. He told the story of. He's like, dude, we got this. We got this. He goes, I used to. I was like, so how did you sell the thing like, how did you sell these toys? You're saying the products up and you were copying somebody else. So why would anybody buy this? He goes, I emailed. He was. I made a list of every retail buyer of every store in every region of the world, and I emailed or called them every single day. He remembered the name of every buyer. This is from like 15 years ago. Because he would call or email them every day. He goes, the Walmart buyer? He's like, I would call her or email her every day. He's like, I never forget her. And he's like, one day she emailed me, being like, nick, I do not need your daily email about your product. And he goes, well, listen, Jen, I'm sorry. It's just a great product and I just had to tell you about it because we've really got some exciting things in the pipeline. It's like, I just didn't let up. Finally, he goes, she just sent me the two most beautiful words in the English language. Send. Sample. He's like, we're in. And he gets this like, Walmart order. And by the way, actually, before that, somebody's like, hey, do you have your showroom in Hong Kong? I'll send one of my buyers. He goes, of course, of course. Showroom Hong Kong. Yeah, yeah, we got one of those. It's like, what's a showroom in Hong Kong? So he goes to Hong Kong, he rents this little cubicle where they put like escorts in. You know, it's like the red light district. And like, it's enough for one human body. And he just sleeps in there because he doesn't have enough money for a hotel. Sleeps in there. And then when a buyer shows up, he just pops out. He's like, hey, it's me. Whatever. You would like to see our showroom? And they're like, yeah, what is this? This is a dressing room for, like one person to change clothes in. He's like, yeah, yeah, toys are inside. Here you go. And he ends up getting this order from Walmart for 2 million units. And he's like, oh my God, that's $30 million. He's like, this is amazing. At that time, the revenue was like 150k a year. And tells this story about how he's like. First he's like, I go. He goes, I learned two words of Chinese too slow. And go faster. Because our factory, our little old factory by the river, had never produced 2 million units of anything. And he's like, so we had to produce 2 million units of this Thing. I come home, I take over the factory because I'm just like, My brother's like, not working fast enough. And then he's like. And then Walmart basically cancels the order after he's like super deep in it. And he took a loan from the, like, from a contract manufacturer to like, help him build the 2 million units. And then he like goes and harasses the Walmart buyer to like, hold up to the end of the bargain. And he's like, by the way, product doesn't sell. Not a single one. He's like, it retails at $30. Discount to 25, discount to 20, discount to 15. He goes, it ends up selling for 50 cents. He's like, he's like. It was like concrete on the shelf.
Sean
How'd you find this guy?
Sam
I don't know. I read something. I must have heard something or read something because about a few years ago we talked about him on the podcast.
Sean
And then, yeah, I remember that like three years ago.
Sam
Ben has emailed him. No joke. He showed me 17 times over the next 18 months to get him to come on the podcast. Dude, the finale.
Sean
This guy sounds awesome. I need to go and watch this.
Sam
You gotta go listen to this episode. It's not like, you know, he's not like Mr. Like Super Storyteller, Mr. Suave or he's a. I mean, he's a great guy, but like, he just tells it like it is. But if you listen to this thing, I don't know how long it is, like 90 minutes or something like that. I mean, it is one of the most incredible entrepreneurial stories I've ever heard, by the way.
Sean
All right, so let me tell you a story now because we, this is Chinese related, but we're just telling stories about interesting people. I got to tell you about someone I just read about. Have you ever, have you ever been to New York? Have you ever been to New York, like Manhattan?
Sam
Yes, I have. Yeah.
Sean
Okay, when you were here, did you see these crazy guys on electric. They're like, they're called electric bikes, but they're basically motorcycles. They're like the Uber Eats and doordash drivers.
Sam
No, I don't think those happening then, dude.
Sean
So in New York like four years ago, it just popped up that all of these Uber. There's 70,000 Uber eats and doordash people in New York City in like the Manhattan and Brooklyn area. It's like. And they're all riding these electric bikes that fly. They look like they're normal bicycles, but these things literally go 60 miles an hour. And I ride my bike everywhere when I'm in New York City. And like I. These fuckers have almost killed me tons of times. And they're. And they're dangerous. They're really dangerous. And what you'll notice is that they all have like these gloves on their bikes. Have you ever seen these, like door dash drivers in the winter?
Sam
Native I've seen that.
Sean
Well, they keep them there in the winter, in the summertime too. And the reason they do that is because underneath those gloves they have like a motorcycle style acceleration, like a twisty thing on the grip, which is illegal. You can't have that because that like, you know, at what point are you going from being a bicycle to being a motorcycle where there has to be rules. And so there's. There was this weird thing where I'd be walking around and I'm like, I even would ask these guys, what is this bike? And they don't speak English. They couldn't tell me. But I was like, I want to know what this bike is that goes 60 miles an hour and has a twisty throttle thing, because this is sick. I want one. And so I started doing research around it and I think I talked about it in the podcast. I couldn't find out what it was. Well, two or three days ago an article came out and it told the story about what this thing was. And it's pretty ridiculous. And so basically there's a guy who comes from China. He's got a too hard of a name to pronounce, but his American name is Andy. He comes in 2011. And when he comes, he basically admits that he goes, I paid a guy 45 grand and he smuggled me in from Mexico. I came illegally. And then in this article, they even linked to a rap video that he did when he was broke and poor. And he was like, I decided to come to America to make it rich. That was like the Chinese lyrics of this video. Well, it turns out the first thing that he did was he noticed that there was all these Uber eats, like bike riders and they get punished if they don't bring or if they don't show up in time. Like, if you don't deliver quickly, you get like docked. Like you don't get the full rate. And so he starts importing. He, I think he borrowed 12 grand from someone and he starts importing these electric bikes from China and he opens up a shop. And one of these shops was right by my house where I used to stay in Brooklyn years ago. And I would always See, these guys, like. Like, they would kind of hang out outside the shop. Well, what I didn't realize was that he scaled this thing so fast to where he started having, like, literally 30 different stores all around Manhattan to where he's selling these things. It's called Fly E Bikes. He's selling these e bikes that go like, 40, 50 miles an hour, and they're only a thousand dollars. It's incredible. And they're incredibly illegal. Like. Like, they literally just don't follow any of the laws. But if you look at the under. There's like a. When you order these bikes, there's, like, says something in the plate. It says, like. There's literally like a metal plate. And it says, like, you know, this meets this USA standard. This and that. And like, in the article, someone was like, nobody checks that. It's just basically an honor system and that. We hope that you do it, but there's no one actually checking these things. But the guy ends up, Andy, selling 70,000 bikes in four years. And a few months ago, I think it was in September, he had the audacity to take the company public. And so it goes public on the nasdaq. And it's. I think the ticker is fle y. And you could see the ticker. I think that. And you can see I put all their financials in this document. But the year before they went public, they were doing, like, 30 million in revenue and, like, 2 or 3 million dollars in profit. But they're getting sued like crazy because one of their bikes catch on fire because they follow no rules. He basically admits that. He's like, yeah, we're cowboys. We build first and we ask questions later. And so, like, homes have built down. People have actually died from the batteries being catching on fire in someone's apartment and burning the fucking apartment down. And they're getting sued, and one of the lawyers suing them, he's got this quote where he's like, dude, six years ago, these guys were busboys serving dishes or cleaning dishes in restaurants. Now they're running a publicly traded company. They know nothing about building bikes. They're just, like, getting the cheapest shit they can over here. And it's all true, by the way. They're insane. But I cannot believe they went public. And in, like, the. The. One of the. I went and watched. Listen to this. I listened to one of their. Their reports or like, when they were inter. Like, investors were interviewing the CEO, Andy, before he took it public. And they're like, why'd you go decide to Take it public. And he says he was inspired by the movie Wolf of Wall street and that's why he decided to take the company public. He says that in a YouTube video. In a YouTube video, he says, I decided to take it public because I saw Wolf of Wall Street. And so now because of all these lawsuits and because the company is just like, shit. Like it's just like they're breaking so many laws. They just do whatever the hell they want. The. The stock has crashed.
Sam
We need a spin off pod of just absolutely renegade Chinese founders just doing, doing things that, that we would never dream of. I would subscribe to that instantaneously.
Sean
Well, he's like the real life Jin Yang from Silicon Valley where like, he's just sitting there smoking stickers, cigs, and like someone's like, you know, you really need safety stuff. And he's like, who says like, you know what I mean?
Sam
Like the Deep founder, right? Right now the Deep Seat founder is getting a lot of pub for the same reason.
Sean
It's just this guy's hilarious. But it is actually inspiring that like all these dorks are like, we got to do this. We gotta, we gotta like have this process. We gotta do this. And meanwhile you've got this guy Nick moving to China and not knowing. And then we got this Chinese guy moving to New York and not knowing and like it's. And it still works. And his company, by the way, he started a electric bike company. It does 30 million in revenue and 3 million in income. So like it's not nothing. So. And he started with $12,000. Pretty badass though. Besides the fact that it's, you know, like incredibly illegal and dangerous and people are dying. But besides that, it's like kind of an interesting story because I've always wondered where these freaking bikes have come from. I got to give a shout out to Curb. They have an article and it's called the Moped King. How an ex delivery worker upended the streets of New York City for better and for worse. And it's called Fly E Bike.
Sam
Yeah, yeah, yeah. I just need the spin off. Somebody needs to make the not. Not the right way to do it, but still impressive version of my first million.
Sean
Yeah, we went from like, we went from like inspiring. Who cares about money? We're going to like make travel better to hardcore shark does whatever it takes. But still ethical. But like I'm gonna get rich and just conquer the world to everyone get paid the full journey.
Sam
Exactly.
Sean
Yeah.
Sam
All right. That's it.
Sean
That's the part is that it that's it. That's the part. All right.
Cody
I feel like I could rule the world I know I could be what I want to I put my all in it like my days off on a road less travel Never looking back.
David
Hey, Sean here. I want to take a minute to tell you a David Ogilvy story. One of the great ad men, he said, remember, the consumer is not a. She's your wife. You wouldn't lie to your own wife. Said, don't lie to mine. And I love that. You guys, you're my family. You're like my wife. And I won't lie to you either. So I'll tell you the truth. For every company I own right now, six companies, I use Mercury for all of them. So I'm proud to partner with Mercury because I use it for all of my banking needs across my personal account, my business accounts, and anytime I start a new company, it's my first move. I go open up a Mercury account. I'm very confident in recommending it because.
Sam
I actually use it.
David
I've used it for years. It is the best product on the market. So if you want to be like me and 200,000 other ambitious founders, go to mercury.com and apply in minutes. And remember, Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve bank and Trust Members, fdic. All right, back to the episode.
Podcast Summary: My First Million – "The Insane Story of Blake Schroll: The High School Dropout Who’s Building Supersonic Jets"
Host: Sam Parr and Shaan Puri
Guest: Blake Schroll
Release Date: February 11, 2025
In this electrifying episode of My First Million, hosts Sam Parr and Shaan Puri delve into the extraordinary journey of Blake Schroll—a high school dropout turned visionary entrepreneur building the next generation of supersonic jets. This detailed narrative explores Blake's unconventional path, his relentless drive, and the innovative strides his company, Boom Supersonic, is making in revitalizing supersonic air travel.
Blake Schroll's story begins with a rebellious spirit. Sent to a prestigious private high school by his parents, Blake struggled to fit in, leading him to drop out. Despite this setback, his passion for science and engineering ignited through an after-school program, propelling him to pursue higher education.
Notable Quote:
"High school had nothing left to teach me."
— Blake Schroll [01:22]
Blake leveraged a special program at Carnegie Mellon University tailored for high school dropouts. He penned an essay articulating his unique perspective, earning a merit scholarship and ultimately graduating with a bachelor's degree in computer science.
Armed with his degree, Blake set his sights on entrepreneurship but initially sought mentorship from one of the greatest entrepreneurs of his time: Jeff Bezos. Joining Amazon in 2001, Blake aimed to absorb as much knowledge as possible from Bezos.
Notable Quote:
"I wanted to build something of interest to Bezos."
— Blake Schroll [07:32]
At Amazon, Blake developed an automated system to enhance product visibility on Google search results by optimizing Google Ads for every product in Amazon’s catalog. By the age of 24, he was managing a $300 million P&L, showcasing his exceptional aptitude for business operations.
Despite his rising star status at Amazon, Blake’s entrepreneurial spirit couldn't be contained. He quit Amazon to co-found startups, one of which was sold to Groupon. His tenure at Groupon was brief but insightful, as he realized his true passion lay in a more profound and ambitious venture.
Notable Quote:
"Nothing like working on Internet coupons to make you yearn for doing something that you truly love."
— Blake Schroll on LinkedIn [03:34]
Blake's lifelong fascination with flight, sparked by childhood model airplanes and pilot's license aspirations, led him to identify a gap in the supersonic travel market—a field untouched since the Concorde. Determined to revolutionize air travel, Blake started brainstorming ideas, with the creation of a supersonic jet topping his list.
Notable Quote:
"If I can buy a TCL 75-inch TV for $600 delivered next day, why can't we make a jet?"
— Blake Schroll [15:46]
With a clear vision, Blake founded Boom Supersonic, committing half of his life savings to kickstart the venture. Recruiting a team of passionate engineers, including a former chief engineer from Gulfstream, Blake laid the foundation for his ambitious project.
Notable Quote:
"The bigger the mission, the better the pitch."
— Blake Schroll [17:45]
To accelerate Boom Supersonic’s growth, Blake joined Y Combinator (YC), initially skeptical about its applicability to a hardware startup. However, YC’s support and networking opportunities proved invaluable. Blake focused on creating compelling visuals—a striking model airplane and a robust-looking jet engine—to captivate investors during Demo Day.
Notable Quote:
"I needed eye candy—something that makes people say, 'Whoa, is that a jet engine?'"
— Blake Schroll [20:39]
Demo Day brought both anticipation and uncertainty. Blake secured a pre-order LOI worth $5 billion from Virgin, marking a historic achievement. This endorsement from Richard Branson was pivotal, transforming Boom Supersonic from an underdog to a serious contender in the aerospace industry.
Notable Quote:
"We went from the biggest laughing stock on Demo Day to the company with $5 billion in LOIs."
— Blake Schroll [22:57]
Blake’s strategic approach—asking for brand endorsement rather than funding—played a crucial role in gaining Virgin’s support.
Blake embodies the concept of "high agency"—a proactive mindset essential for entrepreneurial success. His journey underscores the importance of personal motivation and the relentless pursuit of ambitious goals.
Notable Quote:
"Pick something that's going to be worth it to you personally. Stack the deck so that you will be motivated."
— Blake Schroll [27:11]
Blake advises aspiring entrepreneurs to focus on projects they are passionate about, ensuring sustained motivation through inevitable challenges and plateaus.
Blake Schroll's story is a testament to the power of resilience, vision, and high agency. From a high school dropout to leading a groundbreaking aerospace company, Blake's journey inspires countless entrepreneurs to pursue audacious dreams despite conventional setbacks.
Notable Quote:
"The bigger the idea, the easier it becomes because it motivates you and attracts better people."
— Blake Schroll [27:11]
Blake Schroll’s narrative in this episode of My First Million not only highlights his remarkable achievements but also offers valuable insights for entrepreneurs navigating their own paths to success.