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- [00:00]
David Senra
Sometimes I think I should shut up and not say the things I say on podcasts. David Senra.
- [00:05]
Podcast Co-host or Guest
David Senra. The guy's name is David Senra. He's got a podcast called Founders.
- [00:09]
David Senra
To even get on founders podcasts, you have to be so good at your job. Somebody wrote a book about it. That's an insanely high bar. It's almost like it's an obsession. It is. I'm addicted.
- [00:20]
Podcast Co-host or Guest
I've known you now for, I don't know, four or five years. I think you are crazier now than you were.
- [00:24]
David Senra
I'm not balanced. I don't think I can be balanced. I don't think I want to be balanced. I want to be the best in the world at what I do. People are like, oh, 10,000 hours. I'm way past that. Like, way past that. So of course I've changed. I'm not doing this to stay the same.
- [00:38]
Podcast Co-host or Guest
The difference between the world's greatest and pretty good, it's not a little bit better. It's not 20% better. It's like thousand times better. And that is hard to grasp.
- [00:47]
David Senra
Mediocrity is invisible until passion shows up and exposes it. I've become intolerable for people that are casual. And I don't even know why I'm like that. I think I was lying to myself for a while, that I don't need anybody else. I wanted professional success to say I was born in the wrong environment. And I will prove to you, though, I am not like the rest of these people. It's almost like a revenge for being born.
- [01:11]
Podcast Co-host or Guest
Are you a happy person? I don't think you're happy.
- [01:14]
David Senra
I. I feel like I could rule the world. I know I could be. What I want to put my all in it. Like days off on a road.
- [01:24]
Podcast Co-host or Guest
Okay. So you have to look this guy up. Elud Kipchoge. You have see what he looks like. He looks more like a gazelle than a human being. Because the thing about world class athletes and runners is you see them like when they're exerting themselves and like wearing their, like, running gear or whatever. And so they like, yeah, he looks amazing. But then you see him in real clothes and you're like, oh my God, that person is so much skinnier, has so much less body fat than the average Joe. How on earth are these two human beings, both human beings, like a normal person versus Elute. And so he runs the marathon, I think at like 201, which is like 4:36, I think for the mile. Crazy Fast. And what we were saying was the difference between the world's greatest or the best there ever was and pretty good, you know, it's not a little bit better. It's not 20% better. It's like 10 times better or a hundred times or a thousand times better. And that is hard to grasp. Do you agree? Yeah.
- [02:13]
David Senra
I mean, you asked me, like, what am I think right before we started recording, you saw what I was doing. You're like, what are you thinking about? And I was like, I'm thinking about how this looks. And he's like, but does that matter? I was like, everything matters. Like, we're trying to be the best in the world at what we're doing. So, like, we have to take everything very, very seriously. I think the only thing I'm obsessed with there's actually one of the best pieces of advice I ever got that I won't shut up about. And I think about literally probably every day now, is this idea of constant refinement, of association that my friend Jared Kushner told me. And Jared is unbelievably honest. There's a great line in. I just finished. We were talking upstairs. I just finished reading Bruce Springsteen's autobiography, and there's a great line. He talks about his deep friendship that he has with Jimmy Iovine. And he's like, you want Jimmy in the room? Because he'll tell you the truth. Like, everybody around Bruce is kissing his ass. And like, Jimmy's just like, this album sucks, or, this is great. Trust his judgment. And Jared's like that, too, where he's just like, if he's your friend and he likes you, he's very kind, but he will like, hey, that what you're doing is not good enough for you. This person is not good enough for you. Be careful with this. And so this concert friendly association is important because as you keep getting better at what you do, you get access to people that are great at what they do, too. And there's a lot of commonalities between them. And then once you're exposed to that, I always have this line that mediocrity is invisible until passion shows up and exposes it. I've become intolerable for people that are casual with the way they push their work or the friends they choose to hang out with or just anything that is not them striving for excellence. And I don't even know why I'm like that. It's just, I have to be. I want to be. I have to be the best in the world. At what I'm doing. And so that is, are you like.
- [03:45]
Podcast Co-host or Guest
That or did you become like that because you've studied 400 biographies of greatness?
- [03:49]
David Senra
That's a great question. I don't know. Michael Dell has this great line in his autobiography where, you know, he at the time, he's 19 years old, he's in his dorm room at the University of Texas, he's got $1,000 and he's like, I'm going to compete with IBM. That is delusional. IBM at the time is the most value valuable company in the world. It was the first company I didn't even know. I had to go back and research this. The first company to get to $100 billion market cap in history was IBM. And you have this kid that's like, I'm going to compete head to head with him. And the next line when he's talking about this is, was I a little full of myself at 19? Sure I was. I think you have to be to do anything special. So I always had this like deep, just like delusional self confidence and like default optimism that like if I focus on something, I will figure it out. I will figure out how to do this. But I also think it's impossible. Like I've obviously changed. I've been doing the other. I've been doing founders podcast for almost 10 years. It's like, I think I'm for like, I don't know, 407 of these books by far. That's hundreds of thousands of pages. That is people are like, oh, 10,000 hours. I'm way past that. So of course I've changed. I'm not doing this to stay the same.
- [04:55]
Podcast Co-host or Guest
Well, I've known you now for, I don't know, four or five years and I've listened to you for longer than that. I think you are crazier now than you were. I think you are more obsessed now than you were.
- [05:05]
David Senra
Sometimes I think I should shut up and not say the things I say on podcasts because I like, I don't like having a filter. I don't like having two different sides of me. It makes me fundamentally uncomfortable. And so then I'm like, you know what, I'm just not going to hold back. I'm just going to say this. I just did this when I went on Tim Ferriss podcast and I talked about. Tim didn't tell me what we were going to talk about other than he told my team. He's like, please tell David not to curse so much.
- [05:27]
Podcast Co-host or Guest
That's what I told you five years ago.
- [05:28]
David Senra
And I don't think that came from Tim. I think that came from Tim's team. And I think we did. We accomplished that goal. But he started asking questions, and I, like, hesitated for a half a second in my mind or half a minute, I'm like, man, I should not say this stuff. This is going to be bad. And I just let it go. And since then, I was just on the phone. I won't say who I was talking to, but it's a founder of a public company. He's relatively young, wildly successful, and he was just like, hey, I listened to your Tim Ferriss interview. And he's like, I know exactly what you're talking about. Because, like, I went through that, too. And you hear that over and over again. So to answer your question, like, am I crazier? Is that the term that you use are, like, more intense? I think I was lying to myself for a while. And if you look at episode 222 of Founders podcast, it says Ed Thorpe, and in parentheses, it says my personal blueprint. And Ed Thorpe's a legit genius. I am not a genius. Like, whatever he directed his talents to, he was gonna succeed because he's a legitimate, like, I think, fundamental, like, genius. And what I liked about him was, like, he was like a real balanced person. You would love him. Yeah. Because you are like this, and I think you're truly like this. A lot of our conversations are like this where, like, essentially, like, bounded his professional life. He was very successful. I'll give, like, a quick tldr of his life. He was the person that invented, like, how to count cards in blackjack. He was a mathematician, and he was prodigy mathematician, a professor for a long time. He wrote a book called Beat the Dealer, which tells you how to count cards. Like, the 1960s sold millions of copies. He started the first quantitative hedge fund of all time. He was, like, one of the first investors in Berkshire Hathway. He meets Warren Buffett when they're both in the 30s, and he gets in the car and he's like, that guy's going to be the richest person in the world one day. And he invented the world's first handheld wearable computer with Claude Shannon, who's the father of information theory and another genius. It's just like, how did one guy do all this stuff?
- [07:15]
Podcast Co-host or Guest
Like, the Forrest Gump of, like, finance.
- [07:17]
David Senra
That's a great way to think about it. And so. But he was also, like, he came from a real messed up family. He got into, like, weightlifting and taking Care of his health before there was anything like bodybuilding. And he said an hour. The way he's figured this out, he was in college time. He's like, well, the way I think about this and every hour that I spend in the gym working on my health now is one less day in the hospital when I'm 80 or 90. He went on Tim Ferriss show and you look at him and I'd show pictures. I'm like, how old do you think this guy is? They're like, oh, he's like 60. He's like 92 or 90 or however old he is. So anyways, his whole thing was like, I want a balanced life. He would work, you know, nine to five, thereabouts. Then he would spend time on his health, his work, his family. And then he'd like to have fun. And he was much more balanced life. And then he also did something which was fascinating where once he made more money than he could ever spend in his lifetime. He also didn't like to travel like you. He has this beautiful house in Newport, California, and he. Every time he travels, this is a downgrade. Like, why did I leave my house? Once he started had enough money that he didn't need more money. He stopped trading time for money. And he had like, you know, these are like layups. Oh, I could make $30 million on, you know, investing in this oil thing or whatever the case is. He's just like, whoa, what's the point? And so for a long time, because by that time I'd read, you know, 200 of these books and I was like, oh, he's like an outlier and outlier. Like, most of these people are like, just singularly obsessed in their work. And so for a long time, like, I think I was lying to myself. Like, yeah, I want to balance life. And it's just like, no, I'm not balanced. I don't think I can be balanced. I don't think I want to be balanced. I want to be the best in the world at what I do. And again, I narrowly define that. I'm not trying to. You know, I think that the narrow definition is important. And that's kind of what I think about all day. That's what kind of drives me. That is when I feel comfortable and maybe I'll change in the future. But, like, I am fundamentally uncomfortable not working towards some kind of professional goal.
- [09:17]
Podcast Co-host or Guest
All right. I read a ton. I would say almost a book a week. And the reason I read so much is because my philosophy towards reading is I want to see what worked for the winners that I love and what strategies they use. And then I want to see what mistakes did they all make, what were the common flaws that they all had? And I just want to avoid that. And so HubSpot asked me to put together a list of the books that have changed my life so far in 2025. And I did that. And so I listed out seven books that made a meaningful difference in my life. And I explained what the differences that they had on me or what actions I took because of the book. And then also I listed out my very particular ways of reading because I'm pretty strategic about how I read and how I read so much and how I remember what I read and things like that. And so I put this together in a very simple guide. It's seven books that had a huge impact on my life. And you can scan the QR code below if you want to read it. Or there's a link. You guys know what to do. There's a link in the description. Just go ahead and click it and you'll see the guide that I made. So it's the seven books that had a massive change in my life this year so far. And then also how I'm able to read so much. So check it out below. So I read a lot. I read 14 books a month, mostly history. You do more or the same. How do you become sensitive enough when you read something to know that that is a point that is worth remembering? Because there's been so many times where I've read something and I will forget it, right? I'm reading a. Like, I've read a I love the American Revolution. And then, like, I'll reread books. I'm like, I didn't even remember about this or that. You do a really good job at recall. You've done it many times here. And you do a really good job of bringing the points of the story that actually matter. And I think this is an important lesson to learn of. How do you be sensitive enough to see what is important and what isn't and then use that to change your life?
- [11:02]
David Senra
I was, like, a big believer in intuition and just like this, like, constant refinement of your own taste. Like, I'm sure I did not have that skill in September 2016 when I started, nearly to the degree that I have it now. Right before Kobe Bryant died, he was asked this question about, like, what he sees in, like, Steph Curry that makes him such a, like, formidable competitor. And he's like, there's like a calm. This is Kobe describing Steph Curry. He's like. There's, like, a calmness about him, and he's like. And when you match this, like, calmness and belief in what his skill set is with his intense desire and work ethic to practice and to get better, like, that is a very dangerous combination. And what he was referring to was Steph says, people always ask me what I think about when I'm shooting. And he goes, absolutely nothing. And so I don't overthink this. I read the book. If something. It's all intuition. It's. This line is speaking to me. This is jumping out to me. I'm going to underline it, and I'm going to jot down on notes exactly what came to my mind right now. Do not overthink this. Just, like, you know, this stuff over and over again. Because, like, we see Steph hitting a crazy three pointer in the Olympics, like, to win. You know, I watched that clip the other day. We don't see the million other times he was alone shooting the 3. I always say the public praises people for what they practice in private. The other thing about this taste, what I realized is when I talk to a lot of other people that are really great at what they do, other entrepreneurs, people that want to be great at what they do but aren't yet, I was like, they're trying to figure. It's like, why am I not breaking through? It's like, cause you're not actually interested in this. Like, you are lying to yourself. I am intensely interested in this. You could ask my partner, Rob. We go through this all the time with the new show about, like, hey, let's get this person. And, like, that person's like, a big.
- [12:54]
Podcast Co-host or Guest
Name, and I just don't give a shit.
- [12:56]
David Senra
And I'm like, but this is the way I think about my work, okay? Like, the only way I'm gonna do this for the rest of my life is, is if I'm doing it for the right reasons. And so I cannot overcomplicate things. Munger has this line where he says something about, like, the hardest thing to do is to remember why you set out doing what you're doing and to keep things simple, right? And to do that for a very long time. So the way I think about it is, like, founders is the books that I'm intensely interested in reading, right? Not just a book that I think is gonna need a lot of downloads. There's been times where, like, I was like, read this book. I read it. I Hate that guy. And I throw the book across. Literally throw the book across the room. I was like, I'm not. I don't wanna spend a week in that guy's mind. Founders is the books I'm intensely interested in wanting to read and enjoy reading. And the new show, David Sudner is the people I'm intensely interested in having conversations with. I was on the phone with somebody yesterday, and I text her and I was like, I want you to fly to Balibu and I wanna do a show with you. And she's like, are you out of your mind? Are you crazy? Because she feels. Because of the guest list has been like, kind of.
- [14:00]
Podcast Co-host or Guest
She's below.
- [14:01]
David Senra
Yeah. And she's. I was like. And she sent me this funny meme where it's like. Where, like, big birds is sitting at, like, a table. And, like, everybody else is like, it's just like a normal office. And you got big Bird. And she put, like, Daniel E. And Michael Dell and all these other people I've had. And then her name on this. I'm like, that's not. That's not what I'm interested in. I am intensely interested in people that have singular careers. They are doing what they do in a way that is completely natural and authentic to them. And they. They kind of have, like, an inner scorecard. So, like, they're willing to make decisions that may not make sense to you, but make sense to them.
- [14:31]
Podcast Co-host or Guest
Have you read the Inner Game of Tennis?
- [14:33]
David Senra
No, but everybody tells me it's true.
- [14:34]
Podcast Co-host or Guest
So listen to this. So I think it's a. I think the guy's name is Tim Galloway. The idea is that he wrote it in the 1960s or maybe 70s. He was a tennis instructor. And so he was, like, trying to get his students to be better tennis players. And he developed this idea of self one and self two. Self one is a critic. And so when you would hit a ball, you'd say, that was horrible. I gotta move my hand this way. I gotta do this. Self, too is someone who doesn't listen to the brain but listens to the body. And you'd be like, well, I practiced this a thousand times. Just like Steph Curry. Like, I don't need to criticize myself. Instead, I'm gonna be objective, and I'm gonna be like, let's try moving our hand just a little bit this way. And let's just see what happens. That one, that didn't. That hit that we just did, that didn't achieve the desired outcome. What would happen if I just do this? And you just kind of feel it. And so the idea here is that you listen to your, you listen your body more than your brain. And it's very similar to what you're saying of like being simple and being following, following intuition. And in fact this book, I think Bill Gates is the most recent person to write the forward of the book. It's, it was launched in the 70s and they've republished it and it's now it's like a business cult classic. And the idea here is exactly what you're describing, which is like you, you keep things very simple, you practice a lot and you don't criticize yourself and you don't like think too hard about what will do.
- [15:47]
David Senra
Well, the criticism and me and you have talked about this a lot, like in private, like we both were maniacally driven to fix and to achieve financial success. And a lot of times that doesn't come from a positive place.
- [16:03]
Podcast Co-host or Guest
Yeah, the way that I see it a lot of times is basically I build businesses because I feel like I'm not good enough. And also I try to fix myself because you have to fix your personality in order to build a great company.
- [16:15]
David Senra
Mine is not that I don't think I'm good enough. There is like, this is going to be weird. One of my favorite movies is movie called Tombstone. It's like one of my favorite things and I watched it when I was a kid over and over again. And there's like a line where Doc Holliday and Wyatt Earp are legitimately true friends. And Wyatt Earp is about to go and have a duel, like a life and death duel. He's going to meet this guy named Johnny Ringo. He's going to, he's like, we both have guns. One of us is going to survive and the other person is going to die. This is about to happen to me. And he's talking to Doc Holliday about like what drives Johnny Ringo to do what he does. And the performance by Val Kilmer is incredible. And he's just like, people like that have a giant hole in their heart that no matter what they do, they can't fill. And so then Wyatt asks the follow up questions, like, what does he want? And he goes, revenge. Revenge for what? Revenge for being born. And I think what drives me, if you get into like how I think about it is like I wanted professional success to say I was born in the wrong environment. And I will prove to you that like I am not like the rest of these people. I know, I knew, I knew that since I Was like six. Like, I felt very different for a long time. And I was like, and I'm gonna do this for myself. But you're also going to see that I'm not going to wind up like these people. There is a. It's almost like a revenge for being born in the environment that I was. That like drives me now, the self criticism. You could be my self criticism for a long time. And you see this with a lot of high performers. It's like constantly negative, like overtly overly negative. And what I've now changed to is it's like that drove me right, to work all the time to try to find a craft that you can be really good at. That has already happened. So that was useful for back then. Is it still useful to this day? And this is where Brad Jacobs, like, who is, I think the third person on the new show. I've talked to him about this a lot. That guy's. This is the benefit of meeting these people now. He has more years of experience as an entrepreneur than I've been alive. The amount of information they can transfer to you in a hour long conversation, a 15 minute conversation in a sentence is not. You're not capable of doing that unless you have this hard earned wisdom from experience. And I'm reading his second book right now, which I don't even think is out. And so much of it is about him reframing negative thoughts into positive ways. And the way he does this because he realized that when I was just negative and beating myself up, I was not as effective. I thought that was a tool and it wasn't a tool. And so basically what I've been thinking about a lot lately is just like, man, that served me back then, that negative inner monologue. It doesn't serve me now. I always say, like, learning is not memorizing information. Learning is changing your behavior.
- [19:10]
Podcast Co-host or Guest
Yeah. So. But that's the hard part because in general people don't change. You know, Robert Greene has this great book called Human Nature and he was like, in general, assume most people won't change.
- [19:18]
David Senra
Yeah, most people. I'm not trying to be most people.
- [19:20]
Podcast Co-host or Guest
Yeah, but you're. But we still have that in us where like you have to fight inertia. And that's. And that's quite hard.
- [19:25]
David Senra
Yeah. So we were talking upstairs, this Bruce, because you're a Bruce Greenstein fan and his autobiography. I would highly recommend people go watch this movie called Deliver Me from Nowhere. I think it is. I thought it was gonna be a biopic of Bruce Springsteen. That's not what it was. It was about a guy that had an unbelievably tumultuous childhood that funneled that pain into an unbelievable work ethic to get him what he thought he wanted most in the world, which is being a rock star. And then right after he hits that, after, you know, years and years of struggle, he plunges himself into deep depression and. And what he realizes is, like, he can't form. His childhood was so messed up. It did not give him the ability to form stable, loving relationships with women. And what he desperately wanted was he wanted a stable relationship. He wanted to have kids because he wanted to raise his kids and break the chain that his parents did to him. And yet what he would do, he would freak out. He'd be like. He'd fall in love with a woman or whatever the case was, and then he'd be like, something's wrong with her. She can't. If she loves me, I am unlovable, so therefore, I'm going to hurt this person. He would run away, and then he'd start dating somebody else. And he would go through this over and over and over again, right until the point where, like, he. He has to go wind up seeing a therapist. He finds he basically is like, hey, my life is going to be miserable. I'm going to be world famous, I'm going to be wealthy. I'm going to have a job I love, and I'm going to be depressed and miserable. And the crazy thing about the book, the book is 600 pages long. Half the time, you're like this guy. The first half of the book is about his love for his work and his work ethic. And so you think, you see where it's going. And then this curveball happens in his life where he's like, life is more important than work. What Bruce was figuring out is that every human wants, like, relationships. Whether it's a romantic relationship or a true friend or something, somebody understands you, that you feel like you can, like, do life together. And I now have, like, my friend group is crazy because of, like, how high quality they are in all the domains, like, all areas of their life. And that was like, oh, my God. It's not that I was, like, didn't like that I didn't want to let people in or I didn't like other humans. It's like, I didn't have access to this before. And so, like, almost every single one of my new friends have come from the podcast, and in some cases, they've become, like, best friends. People that I've spent years getting to know and, like, spend hours and hours talking to. And so that's where it's like, oh, like, this is actually really important to me. Relationships are really important to me in a way that I didn't understand. And maybe I was, like, lying to myself about this. And so that was, like, a huge learning for me. And then the reason I bring this up for the Bruce Feinstein thing is because he's messing up at something he deeply desires. Yet he's smart enough to realize, hey, what are the tools that I need to fix this? Because if I don't fix this, I'm going to have another 30 years, or in his case, 40 years of my life where I'm going to be miserable. So it's like, change his behavior. That means he learned. You're not learning if you didn't change your behavior.
- [22:29]
Sponsor/Advertisement Voice
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- [22:57]
Podcast Co-host or Guest
Every time I listen to your podcast, I have envy of the people, not because of their success, but because, like, particularly like Bruce. But there's a lot of people who found their passion very early on in life. And I don't know if that's luck, what it is, but I think that that's like, the all. Whenever I listen to founders and I and now the David Sutter Show, I think, like, how crazy is it? Like, we were talking about music. I, I, whenever I go to concerts and, like, if it's a band that I've loved for years, I loved Green Day for years. Billy Joe will play a song that he wrote when he was 15. And I'm like, how fortunate are you that you were able to create stuff at the age of 15 that's still relevant to you in your 50s or 60s. And so I get like, like one of the, my favorite, one of my favorite ones you've done. I didn't like this guy, but what's the Liz Zotica's Guy's name.
- [23:42]
David Senra
Oh, yeah, Do Vecchio.
- [23:43]
Podcast Co-host or Guest
So basically for the listener, this guy, like started like a sunglass conglomerate that's a monopoly and it's 80 or $100 billion company. And he tried to pass it on to his sons and try to make it a family dynasty, but there's a ton of like, bad shit that he's done in his life with family. And, and he seems like a pretty, like, angry, generally angry guy.
- [24:01]
David Senra
He was like an orphan.
- [24:02]
Podcast Co-host or Guest
Yeah. Like, this is what I mean. He had a lot of darkness, but.
- [24:05]
David Senra
He never dealt with it. Where I just give you an example. Bruce is like, no, I'm not going.
- [24:09]
Podcast Co-host or Guest
Well, he dealt with it at the end. I think at the end of the episode you're like, he was like, the thing that I wish I did differently was how I treated my children.
- [24:14]
David Senra
Yeah. But on the episode I said, I don't believe him.
- [24:16]
Podcast Co-host or Guest
Right. And that's what you said. But what I do envy of him and many of the people is that they found their passion early.
- [24:22]
David Senra
I. I could see that. But like, I was 32 when I found, like, what I do. I really. Yes. Bruce FISA was 15. Kobe Bryant was like 11. Leonardo. I think it's Leonardo do Vecchio was what, 17?
- [24:35]
Podcast Co-host or Guest
Yes. He was young.
- [24:36]
David Senra
Yeah, 32 is young.
- [24:37]
Podcast Co-host or Guest
But the fact that you find it in the first place, this is why.
- [24:40]
David Senra
You ask, like, what are you doing? Why are you taking, like. You didn't say, like, why are you taking everything so seriously? It's like, that is what I'm. I understand how rare it is for somebody to be able to make a living doing something that they love to do. This is why I hate, like, we talked about the fact that we don't really read Twitter that much, you and I. I hate, like, when I see people just like engagement farming and they're like, the worst piece of advice you could ever have is, like, work on what you're passionate about. And they're like, instead, like, start a trash hauling business. And I'm just like, no, man. Like, it's the best thing in the world and it's excessively rare. And if you find it, you should do everything in your possible impossible to like, hold onto it and to not mess it up is a piece of advice I got from. From Michael Dell. And he told me he was like, telling me crazy stories. This is before we recorded the podcast together. We spent five hours talking and he told me he's just like, most entrepreneurs sabotage themselves, right? You're not taken out by like a Competitor like you, you, you do something where like you're having success. And then like you, I always say, like, the worst thing you could do is like you go to sleep on a win, you wake up with a loss, right? Jimmy Iovine. One of the things I learned from Jimmy, he's in this documentary, it's one of my favorite documentaries called the Defiant Ones. He also had this crazy 50 year career is the importance of actually having a full life with crazy experiences. And so he did this episode of Rick Rubin two years ago. He just did another episode of Rick Ruben's podcast, I think it was in 2023. It was the best single podcast episode I listened to in 2023. And it's just like I want that. Not only want to be really great at what I do, but I was like, I want to have a very full life. So Jimmy was kind enough. When I did a founder's episode on him, he said like a thousand people texted to him and he invited me to his house. And one of the pieces of advice again, 72, maybe 75 something. It's probably 72. Guy has more knowledge, you know, practical knowledge as Pinky than I have in my entire body. And he's like, most people cannot handle success. And the advice that he's been around super talented people. And these are some people who are legit geniuses and they destroy their lives. I'm not interested in being successful for a year, for five years, for 10 years. I want to, I don't want to. I want to be this till I decide I'm going to stop doing this. And so his whole thing was there's like basically four things that he sees, four ways that people do this the.
- [26:59]
Podcast Co-host or Guest
Most, ruin their success.
- [27:01]
David Senra
They, they are successful, they're talented, and they destroy themselves. Yeah.
- [27:04]
Podcast Co-host or Guest
What are the four?
- [27:05]
David Senra
So the, the first one was drugs, pills, all hair, heroin, all this stuff. I don't do any drugs. That's not going to happen to me.
- [27:12]
Podcast Co-host or Guest
Did you see the Eddie Murphy documentary?
- [27:13]
David Senra
No. Everybody keeps telling me that about it.
- [27:15]
Podcast Co-host or Guest
Oh, it was so good, dude. And one of the main things was, you know, he was famous since he was 16. He was on SNL, I think when he was 18 and, you know, did all these movies when he was 21. He was like, I've never done drugs. He's like, that's one of the rain. One of the main reasons why I am what I am.
- [27:28]
David Senra
So his. He's going to be number three on this list, which we'll get to in a minute, about what could destroy You. And he wasn't destroyed by it, but he has a. He's addicted to something else. Which we'll get to number two. Alcohol like this just could destroy your life. You know, I had went to dinner last night with a friend and like I had a glass of sake, but I didn't get drunk. It was like, fine, right? Three women, they just like, they attract the wrong kind of women. They fall in love with the wrong kind of women. They let the wrong women in around them. Like they're like.
- [28:01]
Podcast Co-host or Guest
What's the Patriots coach?
- [28:04]
David Senra
Bill Belchick.
- [28:05]
Podcast Co-host or Guest
Yes. You see what he's doing now?
- [28:07]
David Senra
He's dating like a 20 year old or something.
- [28:08]
Podcast Co-host or Guest
Oh, yeah, man. She calls the shots.
- [28:10]
David Senra
Okay, that.
- [28:11]
Podcast Co-host or Guest
Well, it's exactly what you're describing.
- [28:13]
David Senra
No, in case it gets a lot darker, there's like just. It can distract you. It's just you have to. You want high quality people around you in every single domain. Friends, high quality people, people you work with, high quality people. The people you date. You want high quality people. Like, you just want high quality people. It's like, it's the most important decision you make in your life is the people that you let around you, which I see. People are way too casual about this. And I could be really, really ruthless in this domain. And then the fourth one is megalomania. And the reason I say Eddie Murphy, because he's dated every single person. He's got 10 kids, I think he's got a bunch of different baby mamas. Again, he's still living his life. He wants to do, but he clearly likes that number three. So number four is just megalomania. You start to think that you're successful because of you and not the work that you put in. And you start to believe you have like, you're like a God and like everybody should praise you and you just completely become disassociated from reality. And this is why I say it's very dangerous, especially to do numbers driven thing. I talk to founders all the time. I'm like, oh, tell me about your company. I just want to be the first. I want to build a trillion dollar company. I want to be the first, the fastest company to 100 million ARR. I'm like, you know, none of history's greatest entrepreneurs. None of history's greatest entrepreneurs.
- [29:26]
Podcast Co-host or Guest
I'm calling you out on that. That's bullshit. Because when I talk to ramp the ramp founders are amazing. They're like the best of the best. They said our goal is to get to $1 billion in valuation in 18 months.
- [29:37]
David Senra
That was not their primary goal. Their primary goal, but they said that's what their goal.
- [29:40]
Podcast Co-host or Guest
I mean, he. He was like. He's like, I think it'd be cool if we could do that.
- [29:42]
David Senra
Oh, that's different. That's.
- [29:43]
Podcast Co-host or Guest
Oh, come on.
- [29:44]
David Senra
No, that is different. I'm saying the reason for your existence, the reason what you're doing. These people are telling me I'm only starting this company so I can hit a certain financial number. That's completely different.
- [29:55]
Podcast Co-host or Guest
No, that's not what he said.
- [29:55]
David Senra
Yeah, yeah. That's not what they. I was. Wasn't I there with you in the office?
- [29:59]
Podcast Co-host or Guest
I recorded with him and. And he. This all the time. It's like. That's, like a cool thing. Who's like, I thought it'd be cool if we get to a billion in no valuation.
- [30:08]
David Senra
I don't. I don't know if I heard that episode. But, like, their.
- [30:10]
Podcast Co-host or Guest
He said it a bunch.
- [30:11]
David Senra
Okay. Their experience with Paribus beforehand was giving me insight into the founding story of Ramp. So that's a longer story. But my point being is, like, I'm hugely skeptical if. If you're. There's some kind of external metric that I will only be happy if I hit that metric or that is the reason that I'm doing this, where mine is just, like, I want to make things that are proud of that I think are good and, like, I could put out and they're, like, good into the world. And I don't confuse. Like, when we were just upstairs, you're like that guy sitting next to us. So, like, I don't confuse with somebody saying, hey, I like what you do. Like, that's the perfect way to say it. You like what I do. You might like me as a person if we knew each other, we probably get along. We probably have the same interests, but never confused that they don't like you. It's the work. And if once you stop putting in the work, everything else goes away. That is how the megalomaniacs, they just think, like, I'm so talented. I just show up.
- [31:04]
Podcast Co-host or Guest
I just.
- [31:04]
David Senra
Everything I touch turns to gold. I don't have to practice. I don't have to put any effort, and everything's gonna work out. And then they also, you know, treat people essentially not as people.
- [31:13]
Podcast Co-host or Guest
If you had to teach someone who is 19 how to find their life's work based off of talking to reading about 400 people and not talking to dozens of hundreds of successful entrepreneurs, what would you say is the exercises that they should do?
- [31:27]
David Senra
My problem is, I think at that age I wouldn't take in anybody's advice. And I think I'm only now the last few years, like, been open to letting other people, like, mold my mind.
- [31:40]
Podcast Co-host or Guest
Well, what would you say?
- [31:42]
David Senra
The fact that they're asking the question, like there's this great line where it's like a 21 year old kid comes up to Mozart and is like, I want to know how to write a symphony. And he says, you're too young. And the guy that is asking Mozart the question is just like, yeah, but you wrote symphonies when you were 14. He's like, yeah, but I didn't go around asking people how to do it. There's something in there where you feel somebody else has the answer. That doesn't mean you shouldn't ask for advice. Be very clear here. I don't think there's anything magical I would have to say that would put them on the other path. You need to spend a lot of time thinking about what you actually believe. A lot of people just lie to themselves over and over and over again. And this long conversation last night, and the conversation started, it's like, what's the lie that you're telling yourself? And we went back and forth, me and this other person for a while about this. My lie I'll just tell you right now, which again, I'm probably sharing too much publicly, is like, that I don't need anybody else. That's a lie.
- [32:36]
Podcast Co-host or Guest
You think that that's a lie I've.
- [32:38]
David Senra
Been telling myself for a very long time, which again has happened. And I learned that because of the experience I'm having, the relationships I have, like, realizing that, like, you're, you're doing that because it's a defense mechanism, not because it's actually true. And so for this I'd be like, take the time, like, what do you actually want? And that's very hard to, to be truthful about. And the one way that I found it is just like, I just follow. Like I have ungovernable curiosity about things. I cannot tell you why I like to read. And so, like, when I first started my first podcast, I was like, oh, like, it'd be cool if I could like, build a business and a life where I just get to read all the time, which sounds ridiculous, but it actually worked. And then you just follow this. And then now to the point where, like, we recorded this conversation with Todd Graves, who's one of the, one of the people I wanted to meet the most. Which people? Sounds crazy, but I'M like, he's like, what does he do? He's like, he sells chicken fingers. And they're like, what? Why do you want to meet him? I was like, because he grinded himself. First of all, he's been doing his business for 30 years. Started out, built the first store by hand, had no money, went to crazy risk to find the financing because there's no venture capital. No one would give him money. He had to like, risk his life on a. On a boat sailing off, fishing off Alaska. He worked as a boilermaker. He was like, highly leveraged and almost went out of business. He did all these crazy things because he just found he had this chicken finger dream. That's what he calls it. And it's like, I have to do the chicken finger dream. I can't explain why it. Again, he's not external. Looking for external validation. I'm going to do this. Everybody's like, you're an idiot. You can't do that. It hasn't changed his menu in 30 years. So we fly to Baton Rouge. The conversation is incredible. We record for two hours. Two. Two hours. Two and a half hours. Two hours. And then we spend another two and a half hours one on one together after.
- [34:13]
Podcast Co-host or Guest
Was he any different?
- [34:15]
David Senra
No, because he's. And he also listens to the podcast. So he understands who I am. Like, it's just very. This is what I meant. I was like, I don't make media. I'm building relationships.
- [34:22]
Podcast Co-host or Guest
He might be a top 10 person I've listened to on your pod.
- [34:25]
David Senra
Yeah, he's incredible. And so this is the point about following the curiosity. Going back to the 19 year old. I go back to the airport and I call Sam Hinkey and he picks up and I go, I'm in big trouble. And he goes, what's going on? I go, I am already wildly addicted to having these conversations. He goes. I go, I've never done ecstasy, but this is how I feel right now. I am like, high. I am wired. I am like high as a kite because I had this guy again. He's got three decades of experience. He had 915 stores. The company's worth over $20 billion. He owns 90% of it. He's growing faster in year 30 than it ever has in its history. He still has trouble sleeping because he can't wait to wake up and get back to work the next day. And so you just get like, you get this download of information and energy from him that, like, just made me euphoric.
- [35:13]
Podcast Co-host or Guest
Who would be on your board of advisors. Would he be on one of them?
- [35:16]
David Senra
How many people do I get?
- [35:18]
Podcast Co-host or Guest
6.
- [35:18]
David Senra
I have to name them. Yeah. Living or dead?
- [35:20]
Podcast Co-host or Guest
Either.
- [35:21]
David Senra
Let me do dead just because that'll give me some time to think about living. And I think, like, I don't know if I want to answer that question honestly, but I would have to. Dead. You know, Rockefeller built the greatest company ever created. I went.
- [35:32]
Podcast Co-host or Guest
Rockefeller, I think, is one of the few tycoons of. In terms of, like, unpeachable character and, like, amazing success. I think he's the best debatable on unpeachable character. Okay. Impeachable is not the right word because he screwed up. He did lie on the record a bunch of times, but in general, I think he was a. He's a ethical, honest person.
- [35:51]
David Senra
Got a little handsy towards the end of his life, let's just put it that way. I remember. I collect.
- [35:54]
Podcast Co-host or Guest
He was 100.
- [35:56]
David Senra
I collect obscure Rockefeller biographies. I have made my own. There's. I have one at my house I haven't done an episode on. It's 1700 pages long. It's in a big binder.
- [36:04]
Podcast Co-host or Guest
He was a weirdo when he was, like, 90, and he was, like, giving people nickels. And that's.
- [36:07]
David Senra
Yeah, that's fine. Great. He undeniable. One of the best businesses ever created. Charlie Munger told me to my face that he thinks Rockefeller created the best business in history. Okay. Munger would have to be on it because he's dead. Unfortunately now I think he's the wisest person I've ever studied. If I could only, like, emulate, learn from one person, it'd be him. Edwin Land.
- [36:26]
Podcast Co-host or Guest
Who's that?
- [36:27]
David Senra
Founder of Polaroid, Patron saint of founders podcast. He was Steve Jobs hero. His whole thing, he's got a lot of things that. A lot of personal mottos. He invented the instant photography. The entire industry, then monopolized the industry. It's like one of the last great American technology companies that were never, like. His patents were never.
- [36:46]
Podcast Co-host or Guest
What did he die? I've never heard of him.
- [36:48]
David Senra
In the 90s. He met. When he was in his 70s. Steve Jobs met Edwin Land when Steve was like, 25. Edwin Land was, like, 72, I think. And he said. Steve Jobs said that spending time with him was like visiting a shrine. This is how a lot. I get to meet, like, crazy people in the world, right? I actually had lunch with a friend yesterday, and she told me something fascinating. She's just like, you need to, like, take a minute to think about what's going on in Your life and the fact that you have this ridiculously sick life because of the people you have like access to.
- [37:21]
Podcast Co-host or Guest
You ever write this stuff down like a journal?
- [37:22]
David Senra
No. This is like. I think I've. I think one of the reasons I wanted to do the Bruce Springsteen episode is because I think I'm also. I like run from my past. I don't like thinking about it. Like, there's just all kinds of other stuff going on. And so I spent time yesterday with a 71 year old guy. It looks like he's going to do his first ever podcast interview with me. He just sold his company for $60 billion and in an hour he transferred like more knowledge to me than I would weeks speaking to like a young startup founder. It's just like, it's just unbelievable that. So Edwin Land, I felt, did the exact same thing for Steve Jobs. And Steve Jobs, like would essentially copy. He patterned Apple off of Polaroid. And a lot of people don't understand that. To the point where you can go back and watch Steve's product demonstrations and the table and chairs that are on that are the exact same ones that Edwin Land do for Polaroid. People don't actually see. If you're not studying history, you don't have this basis of historical knowledge in your head. You actually don't know what you're looking at. I saw something different when I saw that video than somebody that didn't study history does. It's like very, very valuable. And this is like we're wasting time doing dumb shit like watching short form videos all day. You being obsessed with the news, following X, like, this stuff is garbage. This is like read books and talk to really amazing people and try to like apply what you're learning from both those experiences to be a better human. And then the better human you are, other better humans will then open up to you. And then there's like this virtuous cycle.
- [38:48]
Podcast Co-host or Guest
You have three more.
- [38:49]
David Senra
So Rockefeller, Munger, Land, obviously Steve Jobs. Steve Jobs built, you know, the most successful consumer product of all time. I will say about Ivan Land. I took two ideas from him. He, he had a. His personal motto was don't do anything someone else can do. I think that's different. Demands differentiation. When you listen to my podcast, they are very weird foundry. There's not like you can read books and have a solo podcast. You're not going to make it like that. It's a very weird thing. Even the way I'm doing the new show, everybody's like, this guy interviews weird. I'm not Interviewing a goddamn person. I am having conversations. What you're hearing on the show is exactly what you would hear if we weren't recording this. This is the stuff I have. The idea that these. All these guys, everybody that's been on the show, besides James Isis so far, has listened to the podcast. You think, first of all, a lot of the early listeners for the new show come from founders, right? And some of the message I get, they're like, yeah, but, like, you're, like, talking too much, and, like, you interrupt and you do all this other stuff. Like, you should do it the way this guy does. We just did 400 episodes of people that build lives and Phenomenal careers by being differentiated. And now you're like, no, no, don't be differentiated. Go do it like this other guy. The differentiation I have compared to other podcasters that want to talk to excessively successful people in business is they haven't read 400 biographies about history's greatest entrepreneurs. Like, I have. I spend time with Daniel Ek all the time. I just saw Michael Doe again last week. I promise you, they don't want me to not talk. That is not what they want. They listen to the show. And so this idea from Edwin Land, it's like, don't do anything someone else could do. That is a very, very simple sentence and a very profound insight if you actually apply it. Most people are so scared to be.
- [40:27]
Podcast Co-host or Guest
Different because your reading call is so good.
- [40:29]
David Senra
I wasn't born with that. It's work. It's 10 years of reading and then rereading and then, like, building my own database, and then, like, I've done all kinds of crazy shit that no other podcasters do because, you know, like, I talk to other podcasters and I ask all kinds of questions. It's like, everybody's like, you are blessed with phenomenal memory. No, I forget everything all the time, but I don't forget something if I've read it 15 times.
- [40:49]
Podcast Co-host or Guest
I was up in your room, and I took a photo of your book. You had the Brad Jacobs book.
- [40:53]
David Senra
Yeah.
- [40:54]
Podcast Co-host or Guest
And I was like, I just want to see what he's underlining. I was like, I just want to see, like, his thinking. You underlined so much stuff. You had so many notes in there.
- [41:01]
David Senra
Yeah, so. But this is because, again, like, I also love what I do. And if you love what you do, you're going to do things that are for. Not for financial reasons. You do it because you want it to be great. Like, I am killing myself over this edit right now. The. The episode that I'm working on right now is probably four days late, and it's. I still don't have it, and, like, I feel uncomfortable right now. But I know that's a good feeling because, like, when I get on the other side that this happened, I did this episode called How Elon Works. I think it's the most downloaded episode of Founders by far. And I remember talking to a friend. Cause I was working in Malibu, and I was like, it's just not ready. Like, I can't. Like, I am struggling. Like, I. It was supposed to be out on Sunday. It's not coming out. But the. The thing that I realized is, like, no one's gonna remember if it came out four or five days late. They're gonna remember if it was great or not. And spending that extra time and being confused is, like, a good signal. It means that I care, and then I'm trying, and I will find my path, like, my way there. Um, so I think that's really important. So let's go back to the other thing about Ewan Land real quick. He also has this great line that he says, this is where I said I was lying to myself about wanting a balanced life. He says, there's a rule they don't teach you at Harvard, which he knows because he dropped out of Harvard twice. He goes, the rules. They don't teach you at Harvard that anything worth doing is worth doing to excess. I can't help myself. I have to take things as far as they can go. That's why I can't do many things. I essentially can just do podcasts. I could take care of my health. I could do podcasts, and I could build relationships. That is essentially all my 24 hours a day. That's all I have. I can't do anything else. So Edwin Land, Steve Jobs, Rockefeller, Munger, two other dead people. I don't think I need the other two. I like fewer, deeper. Fewer deeper relationships. I kind. I tend to talk to, like, the same people over and over again. You know, being public figures. You could talk to a thousand people a year if you wanted to. I find that, like, I want people. I want genuinely know people who they authentically are. I want them to know who I authentically am. And then, like, I want to skip all the bullshit, and I want to get right to, like, the actual stuff that we want to talk about. I want to talk about the relationships you have with women. I want to talk about, like, the guilt that you have being on the road all the time and the fact that you're a dad. I want to talk about the stuff that you lied to everybody else about. Like, this is the stuff, the only stuff I'm interested in. I cannot have, like, superficial conversations. Like, I remember one time this guy reached out, he was a billionaire, and he's like, I'd love to talk to you. I was like, sure. And then he's like a sits in. I got, like, looped in with his assistant. I don't even have an assistant. I do everything myself. So, like, besides, I guess the new show, now I have a whole squad that you see. But I remember getting the calendar invite and it was like, 30 minutes. I'm like, like, we're not even going to get started in 30 minutes.
- [43:35]
Podcast Co-host or Guest
Like.
- [43:35]
David Senra
And so I was like, this, this isn't going to work. Like, tell me when you have, like, more time. Like, but I'm not going to talk to you for 30 minutes.
- [43:41]
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- [44:30]
Podcast Co-host or Guest
What do you think would be the biggest regret of the, of all the people that you've talked to, what would be the top three biggest regrets that they've had?
- [44:38]
David Senra
I, I, this is where it's like with these kind of people, I don't necessarily believe them, that they're regrets. Like, so Sam Walton, he's writing his autobiography as he's, he knows he's dying. He's got cancer all of his body. He's in immense pain. He took out Some of, took some of the last time that he ever had in life and he essentially distilled what he learned from his like 50, 60 year career. And I think it's one of the best books, easily top five, you know, entrepreneur book of all time. And it's like such a gift to future generations of entrepreneurs that he did that with his last time and he, he said that, you know, he missed out a lot of stuff. Like he was working all the time. He's like fairly, he calls himself a fairly overactive fellow. Yeah, well, that's, that's, that's one way to put it, Sam, but like that you're, you're just a conqueror. You're, you're an insane person in a good way. He's trying to do something, you know, that he thought was, was good. And he's like, you know, if I have to be honest though, like, yeah, I missed out on seeing, you know, parts of my kids lives. Like I was working a lot, but he's like, if I did it all again, I would do it the exact same way. And I think a lot of people feel that way and they get to their life and then they're like, they're. I think it's just natural, natural to be nostalgic and to think, oh, what I would, what I would change. But like, even Buffett says in, in Snowball, whatever he did to draw to, to like push his wife away, his first wife, I would go back. He says I would go back and like, do it differently maybe. I don't know. Like, I think he did exactly what he wanted to do. Maybe in that case he's right. He's like, I was like truly in love with this woman and I messed that up. I could see that being like a true regret. I think a lot of these people have a hard time assessing their own regrets accurately.
- [46:22]
Podcast Co-host or Guest
There's this great book called how to Get Rich. Have you read that one?
- [46:25]
David Senra
Felix Dennis, episode 129.
- [46:26]
Podcast Co-host or Guest
Yes. One of my favorite books of all time because his writing is really good. Uh, it's the best. He's, I compare him to. I. He's like a. If Mick Jagger and Richard Branson had a baby. His writing is the best and it's one of the very few books that's tactical and written by a billionaire. And so he, he. The reason it's a good book is he was dying. He was dying of cancer. I think he died when he was 60 or something. And he said if I could live life all over again, I would accumulate $50 million as fast as I can, hopefully by the age of 35. And then I would spend the rest of my life writing poetry.
- [46:57]
David Senra
Yes.
- [46:58]
Podcast Co-host or Guest
And the reason I believe him is he spent the last 10 years of his life retired, writing books and poetry. And his philanthropic issue or thing was planting forests. He loved trees. It was very strange. He also, like, said in the book, he's like, I've spent a hundred million dollars on whores and crack cocaine.
- [47:15]
David Senra
Cocaine Over a decade. I was going to bring that up where like, this is. This is. He.
- [47:19]
Podcast Co-host or Guest
He was a crackhead. He was a legit.
- [47:21]
David Senra
I didn't know it was crackhead.
- [47:22]
Podcast Co-host or Guest
No, it was crack. He was a crackhead right around here, actually, in this neighborhood.
- [47:26]
David Senra
I believe him because he got to like 500, 800 million. Like, he got way.
- [47:29]
Podcast Co-host or Guest
Yeah, but this was like in the year 2002, so, like, even more. Yeah, yeah.
- [47:34]
David Senra
And so you read that book and again, this is why, like, I spent so much time with these older people. Because there's like a certain. Like, you don't know yourself as well when you're younger. You're still on the rise, and so you're incentivized to, like, put on a show essentially. Like, you're not being truthful, and you can't let the world actually see how you like what you believe about certain things. And especially in, like, this entrepreneurial ecosystem that you are in, like, most of these SERP founders are just straight up lying so they can raise more money. Like, it's really gross and disgusting. This is my whole thing. I am fundamentally, if I am, like, being. If I'm being dishonest about something or if I have, like, different sides of me, I don't like that. I need to reconcile that right away.
- [48:12]
Podcast Co-host or Guest
I get so much more value out of listening from old people than I have reading Twitter or whatever it might.
- [48:17]
David Senra
Be, because they're willing to tell you the truth.
- [48:19]
Podcast Co-host or Guest
Well, and it's also because once you get past a certain level, and that level, honestly, is pretty small, but, like, once you get past a certain level, the analogy that I heard recently was really good. It was like, I'm. No, I'm. I'm. I'm the captain of a boat and I'm not trying to fix the engine but steer the ship. And so I don't want. I don't necessarily need tactics right now. I just need. Tell me how to live, like, a good life. And a good life is a variety of things, but, like, I need to know about what the definition of a life worth living is. Not how to make money or whatever, I don't know, whatever the tactics are. And so I've gotten so much more value. So my friend Noah Kagan's got this channel on YouTube where he interviews like 80 year olds and mostly like entrepreneurs. I've gotten so much more value out of that.
- [48:58]
David Senra
You see this? If you can't interview them, you at least you can pick up like Felix Dennis's book, where how many people are going to be honest about that is a crazy thing to admit to that I spent 10 million a year for 10 years, $100 million on prostitutes and coke, dude.
- [49:13]
Podcast Co-host or Guest
When he died, he, his prostitute girlfriend was living with him again.
- [49:17]
David Senra
I'm sure. I can't imagine the STDs this guy has or had and doing coke and drinking in nightclubs. Because these are like nightclubs, I think if I remember correctly.
- [49:25]
Podcast Co-host or Guest
Yeah, like in the 80s, you don't.
- [49:28]
Sponsor/Advertisement Voice
Want to do that.
- [49:28]
David Senra
Like, what are you doing? Like, it's going to shorten your life. And some people want to. There's a great line in Bruce Ricci's autobiography where he's like, one, some people's five years is worth more than other people's 50, you know, so like some people just have to burn bright and like they're going to that. That is like their destiny. That's what they're going to do. I want to like, have a very interesting life and I want to succeed decade after decade after decade.
- [49:51]
Podcast Co-host or Guest
Were you making any money in the.
- [49:52]
David Senra
First five years back then? So this is a long story, but like there was the podcast advertising is not like how it is now, which is like way more advanced and like you can sell your own deals independently. So at that time there was like these, they call them podcast networks, but they're not. I guess they're not. There wasn't a network podcast. They were just sell ads for you. And so I just remember reaching out to one of them and they're like, we would love to, to like sell ads for years. Like you need 50,000 downloads per episode.
- [50:18]
Podcast Co-host or Guest
How much did you have? 1500.
- [50:19]
David Senra
The number they, they said I was like 50,000. I was like, it seemed like such a. It's like I will never have that. Like, I just didn't. I couldn't compute to. I don't even know what I had, but a couple thousand or whatever the number was back then. And so then you would like try to do like, you could do like affiliate deals. Like remember audible scaled on podcasts? People don't understand the size of businesses. You can build on the back of podcasts to this day. And now I don't even talk about this public anymore because, like, I think this is a secret of mine.
- [50:46]
Podcast Co-host or Guest
Like, my business has made a lot of money via podcasting because I promoted my company Hampton on there.
- [50:51]
David Senra
And there's just a million examples that people don't even know. Like, I've collect all these cases.
- [50:54]
Podcast Co-host or Guest
The hard part is that it, like, podcasts are like the most challenging to grow, but they're the most sticky. I think of all the mediums, Oprah.
- [51:00]
David Senra
Understood the intensity of a pair of a legitimate parasocial relationship. Back in the 80s, way before, like, nothing we're doing is.
- [51:07]
Podcast Co-host or Guest
She had built in distribution, right? She hooked up with the network, and that was. And there was only 60 channels.
- [51:11]
David Senra
I did an episode on that that might be 332. I might be wrong on that episode. But the key there. And like, let me just tell you her insight, and I'll tell you what she figured out how to monetize it in such a huge way. Her key insight was, you know, she would have like, Brad Pitt on her show or like these a list celebrities. And she's like, oh, I have something different because the way my audience responds to like a movie star is not the way they respond to me. And so, like, they're like, Brad, oh my God, you're handsome. I love your movie, right?
- [51:36]
Podcast Co-host or Guest
Like, Oprah, it's nice to see you. How are you, Oprah?
- [51:39]
David Senra
Come over for lunch, come over for dinner. When people walk up to me on the street, they, like, get right into it, like, yeah, because I think they know you. In many cases. They do. They know, like, what I'm into and, like, what I'm, you know, intensely interested in. And then Oprah's thing just to close that real quick. Well, first, also, I think people vastly underestimate the importance of frequency, which is like another thesis I'm about to try to prove here. Where she's in your house one hour a day, five days a week. Her. The intensity of the success of her business and the intensity of the parasocial relationship would be much more diminished if she was doing it once a week. I think that's very important. Second thing she realized is that at the time, this is all television. The most. The most profitable show on TV at this time was local news, right? Because it's like, cost nothing to make. And you could sell advertisers like, I want to sell my car in Charlotte.
- [52:28]
Podcast Co-host or Guest
North Carolina, more targeted, that huge target, you know.
- [52:31]
David Senra
And what she realized Is like, if you have Oprah coming into being the lead in from 4 to 5 to your 5 o' clock news, right? She's going to bump up your rating, your Nielsen rating by like, I forgot what the number is. Let's say three. And for every one Nielsen, reading your local news would make like another 5 million a year. So let's say you don't have Oprah. You just lost out on $15 million. So if Oprah says, oh, I'll sign with you, you have to pay me 5 of that. I'm making up the numbers. You have to pay me 5 of that 15, you're gonna say, yeah. So I couldn't figure out how to sell enough ads. I'll close this real quick. Cause I've talked about this on other podcasts, too. I had found this socialist podcast called Chapo Trap House that was selling, that did not run ads because they were not capitalists. So they thought it was, you know, immoral. And they were using Patreon at the time to sell subscriptions to podcasts. And the Patreon API is public. And there's a website called Graftreon, and they were at the top of the list. And I found this. And they had 25,000 people, or 20, let's call it 20,000 people, paying them at least $5 a month. And I'm like, oh, there's a business model right there. And their business model is simple. You can listen to every other episode for free. If you want the other episode you're not getting, you have to pay five bucks a month. And so I was like, well, this is like information for business. People for business would, of course pay for this. And there's actually a story here. And so. But I sold it too cheap. It was like $100 a year, $10 a month. And then I ground like a grind into like a couple thousand. So it's like you're making like dentist money or something like that is the way I would think about it.
- [53:57]
Podcast Co-host or Guest
But then 24 grand a year ain't dentist money.
- [53:59]
David Senra
No, you're making hundreds of thousands a year.
- [54:02]
Podcast Co-host or Guest
I thought you said 2,000amonth. You got it.
- [54:04]
David Senra
No, no. Annual subscribers had like a couple thousand, like, got it. Okay, 3,000, 4,000, something like that. So that'd be like 400 grand or whatever the number the number is. Right. But then let me. Then I also. Rob was like, you idiot, I'm trying to send this. He's like, your biggest asset you have is your back catalog. And you have a big giant. Do not Enter sign in front of your biggest asset. He's like, I've been trying to send it to people and it's so good that I. You had to buy gift subscriptions. And so he's like, I spent like $900 this week sending your episode to my nine friends. I have to pay $100 every time I want to send somebody's to a friend. My friend Sam Hinkey, who he was spending like 2 to 3,000 or 4,000 a year because he's like, this is too good. He was just buying it for everybody. He's the one that told Patrick about it, which has obviously changed my life from there. And so then here's another thing which I didn't understand that podcasts are not all. All is not that it appears from the outside. This is a lesson from Rockefeller where he realizes that one of his advantages was that not everybody. There's posted rates on how much it's gonna cost to ship a barrel oil over the railroad. That posted rate is a lie.
- [55:08]
Podcast Co-host or Guest
Yeah. So he gets rebates.
- [55:09]
David Senra
Yes. The foundation of his empire. And so what I realize, and I remember Hinky calls me one day and he goes, hey, where are you? I go, I'm in the Hamptons. He's like, what are you doing there? I go, this guy DMed me and we talked on the phone. I really liked him. And he has this giant house in the Hamptons. He's like, will you come speak to my company off site? And Sam's like, he's paying you for that? I go, yeah, of course. He goes, how much? And I go, X amount? And he goes, and I go, he's paying me X amount. And then he put me in this crazy house or this crazy hotel where like, the room service is like a three star Michelin. The restaurant downstairs, there's only one restaurant. So, like, I'm ordering room service from like a Michelin star restaurant. And then I go to check in, even though I'm not paying for it. And I see what he's paying a night. It's like $3,000 a night or something like that. And so I was like, yeah, this place is incredible. It's beautiful. And you know, and we just went over like basic numbers. And Sam goes, you have got to stop selling things. He goes, you have one of the most price insensitive audiences in the world. You cannot sell something for $100 a year. It's like they would have paid 10,000 because, like, it's relative to their wealth. And so, like, this just happened when you said the book that you saw upstairs. In that book, Brad Jacobs, who has now become a friend of mine, sent me an early copy of that book. He did not tell me I'm in that book. He just said, here's the book. Tell me if you like it. I'm reading the book. And it says at the end for his new company. And not even the end. I think it's on page 76 if I remember correctly. He's like, most of the investors in my new company, which is now a multi, multibillion dollar company, are Repeat investors. However, two of my top 20 shareholders did not know who I was. They discovered me because I was profiled on David Sunrose Founders podcast. And I'm like, that's crazy. And I know the two people because those two people also told me and they told Brad. That means Brad raised $750 million from my audience, from people that didn't know he existed before I did the episode on his book. So that was Sam's point. He's like, you have one of the most price insensitive audiences in the world. You cannot sell things for $100. This guy. And the speech wasn't even a speech. We go, his whole team's at his Hampton house. It was like 30 of us. And he just wanted to like shoot the shit in front of them for like 30 minutes and pay me unbelievable amount of money.
- [57:27]
Podcast Co-host or Guest
Dude, this is. I told Ben Wilson I. So I found. I've been the history buffer 20 years.
- [57:33]
David Senra
And I love Ben.
- [57:34]
Podcast Co-host or Guest
And I just saw Ben's podcast, How to Take over the World. And I was. He sent me the graph. I think when I found him, he was doing a hundred downloads an episode. And I was like, ben, what's going to happen in the future is you're going to become sort of like a guru, but not in that type of way where. Because you've consumed all that this was before AI, because you've consumed all this history knowledge. Billionaires gonna pay you money to help them predict the future by not repeating the past. I was like, that could be like the business model. And it was like, hard to understand at the time. But it's selling your time kind of sucks. But that's like the joy of reading history. It's basically, it's like sort of education that's wrapped in entertainment. That's why I love it so much. Do you ever use newspapers.com?
- [58:14]
David Senra
I bought a scripture. I don't think I've ever gone, dude.
- [58:16]
Podcast Co-host or Guest
You have to use it. It's so Fun, because the problem with biographies and, like, listening to your podcast is you're telling me these stories when I already know the ending. And it's so much better to go back. So, for example, you could read about, like, Dan Gilbert, and he's just, like, one of the greats when it comes to being an entrepreneur. And you can read about them and watch interviews, but you know that he was successful. You already know the outcome of the story. And so it's really fun to go back. I use newspaper, newspapers.com all the time because I go and find articles in the 80s when they. When. And I'll find his first profile. Like, the very first time a newspaper wrote about him. I'm like, what were they saying about.
- [58:49]
David Senra
Him right then and there?
- [58:50]
Podcast Co-host or Guest
Or how are they disrespecting them? Or did they, like, could they spot it? Or, like, because there's revisionist history. Like, what were people saying about him then and there? Because. Because I was in San Francisco starting at. I moved to San Francisco when I was 21, and there's a bunch of, like, people that are ballers now. And I'm like, I knew that guy when we were nothing. I did not see that. I did not know that he had that in him or this person I thought was going to be the shit. They were nothing. And so it kind of becomes hard to, like, predict who's going to be. I mean, obviously, angel investing would be a lot easier if this were the case.
- [59:18]
David Senra
This is why I would say, like, the only filter I trust, like, time is the best filter. And so that's why I can gravitate towards people that were successful for many decades. We didn't finish the. So, like, if you think you asked me, the living board of directors. Yeah, I think this is a good segue into, like, what you were just talking about, where it's like, it would probably be a lot of the people that I've had on the new David Siner show so far.
- [59:36]
Podcast Co-host or Guest
So, like Dell.
- [59:38]
David Senra
No, the first. The first spot would go to Daniel Ek. For sure. For sure.
- [59:42]
Podcast Co-host or Guest
He was cool because he. Everyone's a shark who's that successful. But he had a soft side that I liked.
- [59:47]
David Senra
He is like Swedish Buddha. I don't know how to describe him. He is unbelievably philosophical, and he's changed my life in so many different ways.
- [59:56]
Podcast Co-host or Guest
I can't believe he's that way at such a young age, too.
- [59:58]
David Senra
And that's a weird. Like, we're close in age, but he is, like, so much wiser than I Am. And I've spent a bunch of time with him, and I would say he's taught me a lot. Like, he's another guy that will call you on your shit.
- [60:09]
Podcast Co-host or Guest
In a very polite way, though.
- [60:10]
David Senra
Yeah, he's great. So the reason I started doing video, the reason I'm doing the new show too, is because of him. And his whole thing was just like, we were having this crazy dinner, this four hour dinner in New York. He's just like, why aren't you doing video? And I was like, I'm not doing this for, like, fame. I'm a very private person. I don't want to ever be recognized in public. And he's just like, a lot more people know what I look like than what you look like. He goes, I got recognized in the gym this morning. You know what they do? They come over and say, hey, I love Spotify. Thanks for building it. And then they go about their ways. And he's just like, you. I'm paraphrasing what he said. He's like, he knew I was, like, obsessed with podcasting. He gave me great advice. He's like, you're easy to understand, so therefore you're easy to help because all you care about is podcasting. And so it's very easy for me to help you because I. You're.
- [60:55]
Podcast Co-host or Guest
That's a wise line.
- [60:56]
David Senra
He's. This is what I mean. If I only had one board of directors, it's probably him.
- [61:00]
Podcast Co-host or Guest
He, in the beginning of the podcast, he tells the story about how he advised Dara to take the job at Uber. And. And he was like. He tells this amazing story. He was like, dara, you know, I think you should take this job. And Dara saying like, you know, somebody nominated me to, like, run Uber. And Daniel was like, yeah, you seem like you've been complacent. This and that. And then he, like, talks about how he convinced him basically to take this job at Uber. And then he later tells the story. He's like, I was the one that nominated you. He didn't even tell him. He was like, I dominated you.
- [61:27]
David Senra
This is the important part for somebody to say that to you. You seem complacent. That looks like you're criticizing. That looks like you're attacking. This is why you have to get over. Don't listen to random people. But if that person genuinely cares about you, you have to be able. This is something I struggle with. Like, he didn't curse. He was just like. Essentially, my paraphrase is like, you're lying. This is bullshit. Like, get over. Like, he said something about, like, getting on. Like, I'm. I'm straddling the fence. I can't remember the exact words, but essentially, just like, this is the business you've chosen. And the fact of the matter is, podcasts that have video grow a lot faster than podcasts that don't.
- [62:00]
Podcast Co-host or Guest
He.
- [62:01]
David Senra
He. He gives interviews multiple times. People ask him what his favorite podcast is. He says founders like the. He's like, he genuinely believes it's good for the world. So me not doing video means less people see it.
- [62:12]
Podcast Co-host or Guest
Yeah. Sort of like, less impact. A horse dealer fighting the fact that Ford is around now. Yeah.
- [62:16]
David Senra
And it's just like, what are you doing? Like, so get off the fence.
- [62:18]
Podcast Co-host or Guest
And then.
- [62:19]
David Senra
Then me and Patrick's at this dinner, too. We get in the car after that, and we're like, we're going to do video.
- [62:23]
Podcast Co-host or Guest
Patrick didn't want to do it either.
- [62:24]
David Senra
I know neither of us want to do it, but that's why my point is, like, you have to be smart enough to change your behavior when you're reacting to new information. And so this also leads us to really what, like, my obsession Now? Founders will always, always be my obsession because they're never going to stop reading. But, like. Like, I'm spending a lot of time. Most of my time will be on David Zenra is we get in the car, I'm going back to Patrick's house to. To spend the night at his house. And he's been pushing me to. To. To record podcasts and do more what he called interviews at the time than he did for years. And I was like, no, no, no.
- [62:55]
Podcast Co-host or Guest
Whose house do you say?
- [62:56]
David Senra
Patrick. And we get in the car with the driver, and he's like, you absolutely have to start recording these conversations that you're having. He goes, I just spoke. He goes, I spoke 2% of the time. Daniel spoke 49% of the time. You spoke. The other 49% of the time, he goes, I've known him for four years. You got more out of him in four hours than I have in four years. Nobody can speak to the soul of the founder like you can in the world. You have to start recording these conversations. And that is the push. I was like, oh, that conversation's different. Like, I can't interview anybody. Like, I like. That might be interesting. There could be a differentiation there.
- [63:29]
Podcast Co-host or Guest
Are you ever gonna monetize this in a different way than normal media ways? Ads and subscription?
- [63:36]
David Senra
No, I don't think I'll ever do subscription again because I think The.
- [63:38]
Podcast Co-host or Guest
So you're only going to monetize with ads.
- [63:39]
David Senra
Yeah, I think the power of media is like, it's free and readily accessible and therefore it can compound through word of mouth.
- [63:44]
Podcast Co-host or Guest
It's such a shitty business model for how much influence you have.
- [63:47]
David Senra
I don't. Well. Well, we'll see. I have some other thoughts on there that I will keep to myself. I think I have an earned secret. So there's one of my favorite tweets. This is what I will say, like you, you mentioned like taking out interesting ideas of the books and how do you do that? Or whatever the case is. And maybe sometimes my interpretation may be different than other people's. I remember reading Cable Cowboy, which is supposed to be a biography of John Malone, right? And you know, it was like, oh, he, like he is the person that invented the word ebitda and he has all this ways to finance and he focused on cash flow. And there's all these other takeaways that I've heard other people describe that book. That's not the main takeaway for me. Fact is, like, most industries default into like some kind of like oligarchy. Oligarchy. And the cable industry, I think there's like eight, like main players and you know, the top two are bigger and number six is a little smaller where the case was. And what's fascinating is like he's one of the eight, yet all the other players that are essentially competitors go to him to learn about their industry, this brand new industry that they are the ones essentially building the foundation, the one that has now grown crazy in the last 50, 60 years or whatever the case is. And so one of the important parts for me where I would disagree, but some of the stuff I can't say publicly is like, I saw this tweet one time and it says, I think one of the most interesting ways to, or one of the ways to have the most interesting careers is to find an earned secret and exploit the hell out of it for decades. And this tweet was talking about Mark Leonard who used to work in VC from Constellation Software, saying, hey, these vertical market software businesses, they are shitty for vc, but if I, they're great if I put it in a conglomerate. And then everything that he did. So I think he started, I don't, I don't remember a number, say 50 million, 80 million, and grind it to like 80 billion, whatever the number is. And so he had that earned secret VMs, bad for VC, good for this other way. Let me just do that. And he exploited the hell out of it for three decades. I think because I've strived to collect more information about podcasting almost anybody else. I think I have earned secrets that I don't think there is any limit to what the, the, the size or the, the performance of the business.
- [65:53]
Podcast Co-host or Guest
No. And all the great ones that, like you were talking about Oprah the other day, like, there, there, there is the breakthroughs don't particularly have like a blueprint where you're like. And we were also talking about how like the people who are number one in certain things are literally a hundred times better than number two. So I, I buy into that.
- [66:08]
David Senra
Jay Z has a line. If I'm going to make it to Billy, I can't take the same path.
- [66:11]
Podcast Co-host or Guest
And so I'll be very eager to see what you, what you're going to do. I hate advertising. In most cases, I ran an advertising business. When you rely solely on advertising, I hated it. But if you can make money in ways where I own bits of companies that I love to promote, or if you do it in some interesting way, then it becomes good. But the traditional form of advertising, I think is a pain in the ass business model that only captures a fraction of the value that you create. And so I'll be very eager to see how you will change that.
- [66:39]
David Senra
And here's the thing. I'm very comfortable, like putting out a lot more value into the world that that than I capture. And I just think I'm going to capture more than like, if you go back. Somebody asked me, my friend at lunch yesterday asked me. He's like, what would like the 25 year old version of you think of this? And I was like, I don't even know if I can think in those terms. It's like already wildly, like exceeded. I'm just very happy, like where I'm at and like what I'm doing. And I know that I have.
- [67:06]
Podcast Co-host or Guest
Are you a happy person? I would describe you as a happy person.
- [67:09]
David Senra
No, no. Happy with the way my work is going.
- [67:11]
Podcast Co-host or Guest
Are you a happy person? I don't think you're happy.
- [67:13]
David Senra
I think this is again, why, why is Daniel Acton number one on my, on my board of directors? I, I already mentioned one of them. Like, he's pushed me in a certain direction. Another thing that he's taught me is like, you get around him and you realize, like, you don't have any ceilings, dude.
- [67:27]
Podcast Co-host or Guest
Those people are really rare. I've been around a handful of them. It is contagious. And I'm always curious. I'm like, who gave you that this is the key.
- [67:33]
David Senra
This is where constant refinement of association. People hear that. They're like, great advice. They don't actually do it. So few people will do it. I'm very interested in being one of those very few. I think about this a lot. I take this very seriously. So I don't think I'm apt to answer your question. Another idea that I got from Daniel, which is on the first episode of Davis Unearthed, people should listen to. If they haven't and they have listened to it, they should watch it again. I'm going to do a founder's episode based on the transcript of the conversation that I had with him. Because there's so many good ideas in there. And I'm like, we printed out. It's like, I don't know, 60 pages, 70 pages, something like that. Like, it's crazy. It's like a little. It's like a miniature book. So impact over. And his whole thing is like, you don't optimize for happiness, you optimize for impact. Which is exactly the advice he gave Dara for Uber, the advice that he takes for himself. And like, I am very happy. If you saw this goes back to, like, I don't need to capture. I don't need to be, let's say, I don't know, whatever the number of value out into the world. And I only capture 1% of it or 2% of it. It's like, man, there's other things that are. So like, if you go and like, you can go to the website right now and send me a message, which I might have to stop reading because it's just like, all these messages come in all day. Most of them are positive. But if you would just go through, like, my emails, my DMs, the contact form, it's just like, these people are like, you changed my life and it's not me changing their life. They're like, basically you have all these people like, hey, I really appreciate what you're doing. I want you to know that it has an impact on my life. This guy chased me down at the airport the other day and he's just like, you don't understand, like, the difference of my life pre and post, like, discovering your work. And so it's like, okay, that's not a. I can't take it to the bank and, you know, deposit that. But that's not. There's a very real, tangible benefit from. And then this is the crazy thing. So the James Dyson episode we just did, right? God, Bless. Rob Moore took 45 emails back and forth to to get that scheduled. It's just like this relentlessness. But everybody knew, like, he was my number one guy. His first book is episode 25.
- [69:29]
Podcast Co-host or Guest
Dude, I bought a Dyson because of you.
- [69:30]
David Senra
Exactly. There you go. 25, 200, 300, episode 400. It's all about the same book. The book that changed my life, the book that encouraged me to persevere when I had no reason to persevere. There was nothing that I was seeing that this is going to be a success other than just relentless self belief that I'm going to figure this out. If I focus on it and I want it to happen, I will make it happen. Like, I feel like I have a very intense will to change, like, what I want to happen in life to happen. And so the crazy thing is, I've been talking about this guy for seven years. It was seven years in the making that when we started doing the previews for the episodes, showing the pictures, some of the trailers, some of the clips, then the episode comes out. Strangers I've never met are like, I'm unbelievably happy for you. I cannot. I know.
- [70:13]
Podcast Co-host or Guest
Yeah, I saw that. That was cool.
- [70:14]
David Senra
Like, how crazy.
- [70:15]
Podcast Co-host or Guest
I was already invested into it.
- [70:16]
David Senra
So, like, what is that? That is me capturing value. And this idea where, like, oh, I have to hit a certain number or I'm not gonna be happy. That's not wise. I'm trying. I'm not trying to be smart. I'm trying to be consistently not stupid. And if I can be consistently not stupid over a long period of time, I think that's gonna result in me being wise. And that's what I'm after.
- [70:35]
Podcast Co-host or Guest
That was a good ending. All right, that's it. That's the pod.
- [70:38]
David Senra
I feel like I can rule the world. I know I could be what I want to.
- [70:43]
Podcast Co-host or Guest
I put my all in it.
- [70:44]
David Senra
Like, no days off on a road let's travel Never looking back.
- [70:49]
Podcast Co-host or Guest
All right, my friends, I have a new podcast for you guys to check out. It's called Content is Profit, and it's hosted by Luis and Fonzie Cameo. After years of building content teams and frameworks for companies like Red Bull and Orange Theory Fitness, Luis and Fonzie are on a mission to bridge the gap between content and revenue. In each episode, you're going to hear from top entrepreneurs and creators, and you're going to hear them share their secrets and strategies to turn their content into profit. So you can check out Content is Profit wherever you get your podcasts.