Podcast
Naavik Gaming Podcast
Hosted by Naavik · EN
The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.
54episodes
Episodes
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Inside Cannes Lions: What Makes Award-Winning Gaming Campaigns?
6d ago01:08:25Tap to summarizeIn this special episode of the Naavik Gaming Podcast, recorded live from the Cannes Lions International Festival of Creativity, host Kalie Moore sits down with fellow Cannes Lions Gaming Jury member Cheryl Platz, author of The Game Development Strategy Guide, and former UX leader at Riot Games, Scopely, Microsoft, and Amazon. Together, they pull back the curtain on what it was actually like judging one of the world's most prestigious creative awards programs, from the multi-stage evaluation process to the debates that shaped the final winners. They discuss the challenges of evaluating gaming campaigns across vastly different audiences, genres, and markets, and share lessons for brands, agencies, and developers looking to create work that genuinely resonates with players.The conversation explores some of the most memorable campaigns from this year's competition, including a deep dive into Supercell's big year. Kalie and Cheryl unpack why Copycat's Welcome earned the coveted Grand Prix, how Pocket-Sized Halftime Show won Gold and dominated the conversation across all entertainment conversations, and what these campaigns reveal about creativity, player insight, and measurable impact. They also discuss Skittles' viral gaming flute, Silent Clean's horror game for a century-old cleaning brand, and campaigns that used gaming to tackle organ donation, wildfire prevention, and medical education. The episode offers a rare inside look at how creative excellence is judged at the highest level and what the future of brand integration in games might look like.We’d also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale..If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who’s On:Guest - Cheryl Platz: https://www.linkedin.com/in/cherylplatz/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://www.cherylplatz.com/https://www.gamedevelopmentstrategyguide.com/https://podcasts.apple.com/us/podcast/enduring-play-a-game-development-podcast/id1826460395?l=es-MXhttps://www.lovethework.com/en/awards/winners-shortlists/cannes-lions/entertainment-lions-for-gaming?tag=publication+dates%40%40year%40%402026
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Naavik Digest: Two Underrated Mobile Development Regions
1w ago00:14:27Tap to summarizeThis episode covers the Naavik Digest newsletter published on Sunday, June 28th. In today’s issue, we uncover two underrated mobile development regions that are flying under the radar — a downloads powerhouse and a small but mighty region punching above its weight. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/two-underrated-mobile-development-regionsWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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What Game Studios Can Learn from the AI Microdrama Boom
2w ago00:47:47Tap to summarizeIn this episode, host Kalie Moore sits down with Angela Yu, Co-Founder and Co-CEO of StoReel, to explore one of the fastest-growing entertainment categories that gaming executives should be paying attention to: AI-native microdramas. While many still think of microdramas as shortened TV shows, Angela argues they have far more in common with mobile games, relying on retention loops, emotional hooks, creator ecosystems, user acquisition economics, and increasingly interactive experiences. She shares how StoReel is building both a consumer platform for AI-generated serialized stories and a creation suite that enables creators to produce content dramatically faster and cheaper than traditional production methods. Along the way, they unpack the KPI performance of AI-produced titles and what game studios can learn from the category’s rapid growth.The conversation also explores one of the most fascinating cultural divides in technology today: why attitudes toward AI look dramatically different in China versus the West. Having spent half her life in both markets, Angela offers a unique perspective on why creators, companies, and consumers in China have embraced AI far more aggressively, and what that means for the future of entertainment. They discuss creator ownership, AI-powered storytelling, underserved content genres, interactive characters, and why the next generation of entertainment may look less like Hollywood and more like a creator-driven marketplace where anyone can build, monetize, and distribute serialized stories. The episode ultimately examines how AI is reshaping not just production workflows, but the entire relationship between creators, audiences, and entertainment itself.We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who’s On:Guest - Angela Yu: https://www.linkedin.com/in/angela-yu-0a0379112/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned: https://storeel.com/
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Naavik Digest: 30 Years of Gaming at LEGO
2w ago00:15:44Tap to summarizeThis episode covers the Naavik Digest newsletter published on Sunday, June 21st. In today’s issue, we dive deep into LEGO’s 30-year history, examining its roots, how it is quietly starting to change, and what comes next for the company in gaming. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/thirty-years-of-gaming-at-lego Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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Naavik Digest: The Microdrama Volume vs. Value Paradox
3w ago00:22:53Tap to summarizeThis episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today’s issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category’s long-term economics.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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Lessons from Real M&A Transactions: Getting Studios Bought
4w ago01:05:24Tap to summarizeGaming M&A is no longer just a story about strategics buying obvious hits. In this episode, Alexandra Takei, VP of Platform Revenue at Medal, sits down with Brogan Keane, Managing Partner at Double Black Capital, to unpack what actually happens when a game studio reaches the end of its company lifecycle: sale, exit, or recapitalization. The conversation breaks down who is buying game companies today, from private equity firms and Korean strategics to non-gaming entertainment companies looking for transmedia exposure. Brogan explains why PE buyers care most about profitability and risk mitigation, while strategics may pay more aggressively for IP, portfolio gaps, genre expertise, or future revenue replacement.The episode also gets practical for founders. Alexandra and Brogan discuss what makes a studio acquirable, why the “million units sold” threshold matters, and why founders should focus on one valuable IP rather than distracting side projects. They also walk through deal structure, including upfront cash, retention-based earnouts, performance earnouts, and why headline deal values are often misleading.We’d also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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Naavik Digest: Embracer Splits Again
4w ago00:14:11Tap to summarizeThis episode covers the Naavik Digest newsletter published on Sunday, June 7th. In today’s issue, we shine a light on Embracer after the company recently announced it is splitting up again. We look back at the key strategic decisions the company has made and what they might mean for its future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/embracer-splits-again Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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How to Reduce Churn and Keep Players Playing
Jun 200:57:07Tap to summarizeKeeping players playing is getting harder as player attention fragments and expectations rise, so understanding churn has become a core live-ops competency. Host Devin Becker sits down with Elad Levy, Founder & CTO of Dive, to break down how churn is defined (and when it’s actually “permanent”), the behavioral signals that players are drifting toward the exit, and the underlying causes teams can often address before it’s too late. They dig into practical interventions from in-session nudges, to win-back campaigns as well as what reacquisition can realistically accomplish. The conversation wraps with the dumbest reason players quit, the single most important retention move, and a game Elad thinks nails it.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | Website
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Naavik Digest: Dissecting Scopely's Mobile Empire
May 3100:16:43Tap to summarizeThis episode covers the Naavik Digest newsletter published on Sunday, May 31st. In today’s issue, we dive deep into Scopely and the three titles which generate close to 95% of the company’s monthly in-app revenue, examining their current states and future prospects. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/dissecting-scopelys-mobile-empire Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
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True Crime, Now Playable: Inside Scriptic's Cross-Platform Bet
May 2600:54:55Tap to summarizeIn this episode, host Kalie Moore sits down with James Nicholls, Studio Director at Scriptic, to explore one of the most fascinating intersections emerging in entertainment today: true crime, interactive storytelling, streaming platforms, and AI-powered production. Scriptic’s breakout title, Scriptic: Crime Stories, became one of the top-performing games in Netflix Games history by turning players into detectives investigating crimes through phones, voice notes, chats, and digital evidence. James breaks down how the studio built a new category they call “narrative play,” where stories come first and gameplay is designed to feel invisible, intuitive, and accessible to audiences far beyond traditional gamers.They also dive into why true crime became the perfect genre to unlock mass-market interactive storytelling, how Scriptic’s TikTok strategy generated over 100 million views, and why platforms like YouTube Playables and streaming-first gaming represent a major shift in distribution. Along the way, James shares how Scriptic uses AI across its production pipeline without sacrificing human storytelling craft, and how the future of entertainment may blur the line between watching a prestige drama and stepping inside it yourself.We’d also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: https://www.dive.games/scale/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who’s On:Guest - James Nicholls: https://www.linkedin.com/in/james-nicholls-3814759/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Link Mentioned: https://www.scriptic.com/
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