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In this episode, George Paladichuk talks with David Bitan, founder and brand president of Bumble Roofing, to unpack how he went from commission home-services sales to building a tech-forward, white-glove roofing brand that’s now a national franchise backed by Empower Brands.

We talk about:

• Why Bumble is “a customer service company that happens to sell roofing”

• The branding + customer experience play behind the Bumble bee

• How they use tech (satellite measurements, instant quotes) to make roofing easier

• Why franchising beats corporate roll-ups for local service businesses

• David’s take on robotics, AI, and what’s coming next for contractors

If you’re a roofing or home service owner thinking about franchising, scaling, or leveling up your customer experience, this one’s a must-watch.

👉 Learn more about Bumble Roofing: BumbleRoofing.com

👉 Franchise info: EmpowerFranchising.com

45:T43a,

NaiL It is a podcast for serious roofing and home service owners. The kind doing $5M+ in revenue, running multiple locations, and tired of watching their business plateau because their systems can’t keep up. Hosted by George Paladichuk, the Founder of NaiL who builds AI employees for the trades, the show skips the fluff and goes straight into the conversations that matter: how the top 1% of contractors are using AI, automation, and smart ops to scale without burning out their staff or bleeding money on missed calls.

Each episode features real, tactical conversations with 8-figure contractors, tech builders, marketing pros, and clients who are turning AI into revenue, not just more software. Learn how to capture more leads, follow up instantly, book jobs on autopilot, and get your time back using tools that are already working in the wild.

If you’re building a real company and want to hear how other elite operators are scaling smarter (not just louder), NaiL It is where you’ll find the playbook.

46:T43a,

NaiL It

White-Glove Roofing in a Brown-Glove Industry w/ David Bitan