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Carm Taglia spent 25 years marketing every kind of business before niching down to roofers - and he has zero patience for the way most contractors are still buying leads in 2026.

In this episode he breaks down why renting leads from Angie's List is "a sucker's bet," why Google is de-indexing thin contractor websites by the thousand, and what AI search is actually rewarding right now (hint: it's not what your old SEO guy is selling you).

We get into:

The real math on Angie's leads vs owned marketing (and why he calls it "washing money")
Why the BBB and Reddit are suddenly two of the most trusted sources in AI search
The 40-60% of roofing calls that never get answered, and what that's actually costing you
Why a roofer in Atlanta just won a 6-figure commercial bid by being first to send the quote
How to grill a marketing agency before you hand them a check
The one thing every roofer should install in the next 30 days

Carm runs Roofing Rev Marketing. He also got the seed money for his first agency by winning Fear Factor. Twice. You'll want to hear that part.