
Hosted by Joseph Hughes and Elizabeth Lytle at Contractor Dynamics · EN

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26This one's a little different. No script, no case studies, no slides — just Joseph Hughes talking through the three marketing moves he's personally making inside Contractor Dynamics right now, mid-2026.If you're a roofing company owner who feels like you're spreading your marketing too thin, or you're not sure who you should even be marketing to, this episode is for you.In this episode, Joseph breaks down the three shifts he's making in his own business this quarter, and why each one matters for roofing companies trying to grow without burning out their team or their budget.Key Takeaways for Contractors✔️ Why niching down to a clear ideal client (not just "any roofing company") changes everything downstream in your business✔️ How writing out everything you do can reveal what you should delegate✔️ Why doubling down on one marketing channel beats spreading yourself across five✔️ The real question to ask before increasing ad spend✔️ A real client example of fixing an underperforming channel instead of abandoning it✔️ Why working ON your business matters as much as working IN itTimestamps0:00 Why this episode is different (no script, no strategy)3:05 Mid-year reflection and the quote that sparked it7:06 Marketing move #1: Getting laser focused on your ideal client15:23 Marketing move #2: Delegate and elevate20:28 Marketing move #3: Doubling down on what's already working25:31 Real client example: fixing Meta ads instead of switching channelsIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually scale, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to grow with focus instead of guesswork.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #IdealClient #MarketingStrategy #LeadGeneration #RoofingSales #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

Want help navigating the Google LSA changes and protecting your lead flow? Book a demo with our team: https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26Starting August 2026, Google is merging Local Service Ads into the PPC platform. If you own a roofing company, this changes how you manage your lead flow and how you need to set up and review your ads.In this episode, Coleman breaks down:Key Takeaways for Contractors✔️ What's actually changing with the LSA-to-PPC shift, and what isn't✔️ Why your historical LSA data won't carry over, and what to export before it's gone for good✔️ What this means for your pay-per-lead model and dispute process✔️ The steps roofing company owners should take right now to avoid getting caught off guardThis is one of the biggest platform changes we've seen from Google in years, and most roofing companies don't even know it's happening yet.If you need help navigating this transition, Contractor Dynamics works exclusively with roofing companies on marketing strategy, done-for-you ad management, and training.Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stay ahead of changes like this one.👉 https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26Subscribe for more roofing marketing tips and strategies.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #GoogleAds #LocalServiceAds #ContractorMarketing #RoofingBusiness #PPC #LeadGeneration #RoofingSales #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26If you're constantly getting beat up on price, your first instinct is probably to blame your sales team.But there's a good chance the real problem started way before the sales conversation ever happened.In this episode, Joseph Hughes breaks down why most roofing companies market to everyone who needs a new roof, instead of everyone who needs a new roof AND actually values what they provide — and why that one mismatch is what's driving your price objections.You'll learn the difference between targeting demographics versus psychographics, how to build out your real ideal client avatar, and why your marketing message might be attracting exactly the wrong kind of customer.Key Takeaways for Contractors✔️ Why demographics alone (age, homeownership, roof age) attract the wrong mix of customers✔️ The difference between demographics and psychographics — and why it matters✔️ How to build a real ideal client avatar for your roofing company✔️ Why your brand, tone, and photos might be speaking to the wrong person✔️ Specific messaging shifts that stop price-shopping before it starts✔️ Why "fixing your front door" makes every part of your business easierTimestamps00:00 Why price objections are usually a marketing problem, not a sales problem00:26 The demographics mistake most roofing companies make01:47 Burger vs. steak: the core problem explained02:53 Building your real ideal client avatar04:57 Marketing messages that speak directly to her05:55 Fixing your front door changes everything downstreamIf you want to learn how Contractor Dynamics helps roofing companies build a marketing message that attracts the right clients instead of price shoppers, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to change in your marketing to stop attracting burger people and start attracting steak buyers.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #IdealClient #RoofingSales #LeadGeneration #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Most agencies won't tell you who they're not a fit for. In this episode, Joseph Hughes, founder of Contractor Dynamics, gives an honest self-review of the company: the good, the bad, the ugly, real client outcome ranges, and exactly who should and shouldn't work with them.Key Takeaways for Contractors✔️ Why Contractor Dynamics turns down 30-40% of roofing companies that reach out every week✔️ Real pricing: coaching from $2K-$5K/month, done-for-you services from $3K-$10K/month✔️ Real client outcome ranges, from top performers seeing 2-4x revenue growth to the bottom 20% seeing marginal improvement✔️ Why you keep ownership of your ad accounts, website, and data no matter what✔️ Who is and isn't a fit, including owner-operators under $2M and anyone wanting zero involvement in their own marketingKey Timestamps00:00 Most companies won't publish real reviews of themselves01:11 What we do really well02:33 What we're not so great at03:21 The ugly truth about who we turn away04:42 Real client outcome ranges06:09 Who is and isn't a right fitIf you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Ready to find out if we're the right fit for your business?Book a demo with our team. We'll look at your market, your numbers, and give you a straightforward answer on whether this makes sense for you.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26If you're a roofing company owner asking "what is my marketing actually doing for my business," this episode is for you.In this episode, Joseph breaks down what Contractor Dynamics is building for a new client: a Utah roofing company spending $5,000 to $15,000 a month on marketing with zero visibility into what's working. He walks through the exact onboarding process, how to find wasted ad spend fast, and the three things every roofing company should demand from their marketing.Key Takeaways for Contractors✔️ Why spending based on "how business feels" instead of data is costing you money every month✔️ The deep dive questions we ask before touching a single ad: revenue goals, product mix, ideal client avatars✔️ How a 12-month marketing plan gets broken into 90-day EOS quarters and weekly action items✔️ Why most roofing companies are wasting half their ad spend, and how to find it in the first 30 days✔️ The three things we guarantee inside 90 days: a custom playbook, weekly clarity, and a real-time ROI dashboardKey Timestamps00:00 Why untracked marketing spend is a guessing game01:39 What we build for every new client in year one02:39 The onboarding deep dive: goals, verticals, client avatars05:20 The weekly playbook and hands-on implementation support06:46 Finding wasted ad spend and quick wins in 30 days09:57 The 90-day guarantee: playbook, clarity, ROI dashboardIf you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your marketing.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26If you're a roofing company owner asking "how do I make the next 90 days as profitable as possible without spending more on ads," this episode is for you.In this episode, Brad and Elizabeth break down the busy season playbook that helps roofing companies increase revenue by improving speed-to-lead, neighborhood marketing, referrals, and sales-and-marketing collaboration, instead of just buying more leads.Key Takeaways for Contractors✔️ Why the average company loses jobs by responding in hours instead of minutes, and what it costs per missed lead✔️ How to become five-mile famous and generate more jobs from neighborhoods you're already working in✔️ How to build a referral system that seeds the ask throughout the entire sales process, not just at the end✔️ Why every job should produce 10-20 pieces of content instead of one before-and-after post✔️ Why sales and marketing teams need a weekly feedback loop to stop wasting ad spend on the wrong leadsKey Timestamps00:00 Why chasing more leads isn't the answer03:21 Speed-to-lead: win the job in the first five minutes09:00 Build neighborhood momentum and become five-mile famous17:54 Turn every job into a referral system23:25 Turn every job into 10-20 pieces of content26:20 Why sales and marketing need to talk every weekIf you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your busy season.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26If you've run Meta ads before (on your own or through an agency) and just can't get them to work anymore, this video is for you.Joseph Hughes opens up the actual Contractor Dynamics Meta Ads Manager, live, to show you what's really happening behind the scenes of a working campaign. This isn't theory. It's a real, live look at real ads, real spend, and real results.You'll learn why Meta's 2024 "Andromeda" algorithm update changed everything about how ads get tested and scaled, why creative diversity is now the single biggest factor in whether your ads work, and why judging an ad's performance too early can lead you to kill campaigns that just needed more of a chance.Key Takeaways for Contractors✔️ Why Meta ads that used to work easily don't work the same way anymore✔️ What the Andromeda algorithm update actually changed for advertisers✔️ Why creative diversity (not budget alone) is the key to winning with Meta today✔️ How to read cost-per-lead data without jumping to the wrong conclusion✔️ Why quality of leads matters more than quantity✔️ How to know when to scale a winning ad instead of guessingKey Timestamps0:00 Why Meta ads stopped working the way they used to2:07 The Andromeda update and what actually changed4:42 Live look inside the Contractor Dynamics Ads Manager7:44 Why one in 500 roofing companies have this figured out9:34 Reading cost per lead the right way13:48 Why underfunded ads look like they're failing (but aren't)17:00 How to scale once you know what's workingIf you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26Ready to build a real Meta Ads machine for your company?Schedule a Marketing Demo with our team and we'll show you exactly what it takes, whether you want us to train your in-house team or run it all for you.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Most roofing agencies won't tell you what you're actually paying for until you're already locked in.In this episode, Joseph Hughes breaks down everything you need to know before hiring a marketing agency: the five pricing models, the red flags that should make you walk away, what actually drives costs up (and what's worth paying for), and the hidden fees nobody mentions until it's too late.If you've ever wondered whether $3,000 a month is reasonable, or gotten burned by an agency that overpromised and underdelivered, this is the video you needed six months ago.Key Takeaways for Contractors✔️ The five pricing models agencies use and what each one really costs you✔️ Five red flags that mean it's time to walk away✔️ What actually drives agency pricing up (and what's worth paying for)✔️ The hidden costs no one tells you about until you're locked in✔️ Why the cheapest agency is almost always the most expensive one✔️ A real case study of a $5-7M roofing company that was burning $18,000/month with no idea what it was gettingKey Timestamps0:00 Why most roofing owners have no idea what they're paying for2:08 The five pricing models, explained3:42 Five red flags that mean walk away5:19 What drives agency costs up and what's actually worth it7:13 The hidden costs nobody tells you about8:38 Case study: the $18,000/month agency that wasn't working10:56 Recap and what to ask before you signIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually connect to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Ready to find out what's really happening inside your marketing?Schedule a Marketing Demo with our team and we'll show you exactly what's working, what's not, and what it would take to fix it.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26If you're a roofing company owner who's been growing for years but still can't put your finger on why the numbers don't match the effort - this episode is for you.Bill Jr., VP of Sales and Marketing at Four Seasons Kanga Roof in Metro Detroit, has been in the roofing industry his whole life. He left, spent a decade in sales and marketing outside the industry, then came back. And when he did, he brought a different lens with him.In this conversation with Coleman, Client Success Director at Contractor Dynamics, Bill shares the real story behind implementing EOS, building their first-ever written marketing plan, bringing marketing in-house, and transitioning into the visionary role - all while running a company with 80+ team members responsible for 80 households.This isn't theory. It's a ground-level look at what it actually takes to grow a roofing company with intention.Key Takeaways for Contractors✔️Why EOS became one of the two best decisions Four Seasons Kangaroof ever made✔️How to know when your processes are documented but still inaccessible to your team✔️Why working hard and not seeing results is often a systems problem, not a people problem✔️What a real roofing company marketing plan actually looks like - and what's in it✔️How bringing marketing in-house creates speed and nimbleness you can't get from outside agencies✔️The natural friction between marketing, call center, and sales - and how to reduce it with a defined target market✔️How AI tools like ChatGPT and Gemini were used to draft and build their first marketing plan✔️What the visionary role actually means in EOS - and how Bill is stepping into itKey Timestamps07:26 The pain before EOS - working hard but not seeing the results13:42 When Bill knew EOS was actually working19:08 The gaps in sales and marketing that EOS helped expose32:01 Their first-ever written marketing plan - what's in it and why it matters37:58 The role of AI in building their marketing plan45:53 Bringing marketing in-house - speed, nimbleness, and alignment59:15 The vision for Four Seasons Kangaroof as a companyIf you want to see how Contractor Dynamics helps roofing companies build marketing systems that run without the owner doing everything, watch this free video that walks through our full approach:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Ready to get clarity on your marketing?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start growing with confidence.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Follow Four Seasons Kanga Roof and Bill Jr.:Website: https://kanga-roof.com/Facebook: https://www.facebook.com/fourseasonskangaroof/Instagram: https://www.instagram.com/kangaroof_mi/Connect with Bill Jr. on LinkedIn: https://www.linkedin.com/in/bill-burkhardt/Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26If you're a roofing or construction company owner who keeps saying you don't have time for content, or you're not sure where to start — this episode is for you.Justin Puetz, owner of Puetz Construction in southeastern Minnesota, started with nothing fancy. No videographer, no content strategy, no polished brand. Just 60-second Instagram stories, no editing, and a phone. That was it.Fast forward to today — Puetz Construction has nearly 400,000 views on a single piece of content, 335 five-star Google reviews, and has already surpassed all of last year's sales in just five months. 10X growth. From content.In this episode, Elizabeth Lytle sits down with Justin to break down exactly how he did it — and what any roofing or construction company owner can take from his playbook starting today.Key Takeaways for Contractors✔️ Why raw, unedited content outperforms polished highlight reels✔️ How to start creating content when you have zero time and zero budget✔️ The 80/20 content strategy Justin uses to stay consistent without burning out✔️ The Google Reviews strategy that put Puetz Construction at 335 five-star reviews and counting✔️ Why yard signs, truck wraps, and job site branding still matter✔️ How EOS helped Justin build a team that runs without him on every jobKey Timestamps00:00 Meet Justin Puetz and the origin of Puetz Construction07:28 Why content marketing works even if nobody gets on Facebook to buy a roof14:54 How Justin started creating content with no time and no crew21:48 Building the content muscle and committing to daily posting38:58 The Google Reviews strategy and why volume plus rating changes your pricing power51:40 Why EOS transformed Puetz Construction and how to get started60:38 What's next — headquarters, multiple locations, and no plans to sellFor a deeper look at how Contractor Dynamics helps roofing and construction companies build a Predictable Marketing Machine, watch this free training:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.26.26Ready to stop guessing and start growing?Schedule a Marketing Demo with our team and we'll show you exactly what your company needs to build brand authority, generate consistent leads, and stop relying on word of mouth alone.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26Follow Justin Puetz and Puetz Construction:Website: https://puetzconstruction.comFacebook: https://www.facebook.com/PuetzConstruction/Instagram: https://www.instagram.com/puetzconstruction/LinkedIn: https://www.linkedin.com/company/puetzconstruction/Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing RoofingBusiness #ContentMarketing #LocalMarketing #RoofingGrowth #GoogleReviews #EOS #ContractorDynamics #HomeServiceMarketing #RoofingCompany #SmallBusinessGrowth #ContractorGrowth #SocialMediaMarketing #RoofingContractor #BusinessGrowth #ContentStrategy #LocalDomination #RoofingSales #EntrepreneurialOperatingSystem