Podcast
NAILED IT! The Business of Construction
Hosted by Joseph Hughes and Elizabeth Lytle at Contractor Dynamics · EN
NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.
314episodes
Episodes
Newest firstAll episodes
284. Meta’s Andromeda Update: What Roofers MUST Change in 2026 (New Rules)
Feb 2500:14:45Tap to summarizeBuild your 2026 roofing marketing system the right way (aligned with Meta’s Andromeda update):👉 https://call.contractordynamics.com/ytIf you’ve been running Meta ads (Facebook and Instagram ads) and all you’re getting is spam leads, low-quality tire kickers, and inbox clutter…If your “lead gen guy” keeps telling you to be patient while your cost per appointment keeps climbing…Or if you’ve honestly started to believe Meta ads just don’t work for roofing anymore…Pay attention.Meta still works.But the rules changed.In this episode, Joseph breaks down exactly what Meta’s Andromeda update changed, why your old ads stopped performing, and the five new rules roofing companies must follow to win with Meta ads in 2026.The roofing companies adapting right now are seeing some of the highest-quality leads we’ve seen in years — often at significantly lower cost per appointment than the gimmicky strategies that used to “work.”What we cover:0:00 – Why Meta ads “stopped working” for roofers1:19 – What the Andromeda update actually changed2:45 – Why gimmicks, hype, and clickbait are getting suppressed3:29 – Why duplicating creatives and interest targeting no longer work5:18 – The real reason lead gen without brand awareness fails6:29 – The 5 new rules of Meta in 20268:29 – Creative diversification + how Meta’s AI finds your ideal homeowner10:09 – Atlanta case study + 5 actions you need to take right nowIn this episode, you’ll learn:Why Meta now prioritizes watch time, re-watches, and meaningful engagementWhy authentic, face-to-camera videos outperform polished commercialsWhy creative diversification is the fuel that powers the algorithmHow to run a 10–20 mile brand awareness campaign for $10–$30/dayWhy landing pages outperform instant forms for quality leadsHow a simple $5/day retargeting campaign warms up appointmentsThe numbers you should actually be tracking inside Meta Ads ManagerWe also break down a real-world Atlanta roofing company that was spending 11% of revenue on marketing and over $500 per appointment — and how aligning with the Andromeda playbook helped cut that cost nearly in half in just a few months.If you’re a roofing company owner or leader who wants: Higher-quality appointmentsLower cost per lead and cost per appointmentLess spam and fewer unqualified leadsWarmer sales conversationsHigher close rates and stronger marginsA predictable year-round marketing systemTo become 5-Mile Famous in your local marketBook a demo with our team at Contractor Dynamics and we’ll walk you through exactly what this would look like inside your business.👉 https://call.contractordynamics.com/ytAbout Contractor Dynamics:We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that continue working even as platforms and algorithms evolve.Subscribe for more:Weekly videos on roofing marketing, Meta ads strategy, brand awareness campaigns, content strategy, leadership, and building a five-mile-famous roofing brand that drives long-term growth.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.com/Facebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamics/LinkedIn: https://www.linkedin.com/company/contractor-dynamics/#RoofingMarketing #RoofingCompany #MetaAds #FacebookAdsForRoofers #RoofingLeads #RoofingAdvertising #ContractorMarketing #HomeServiceMarketing #DigitalMarketingForRoofers #5MileFamous #ContractorDynamics
Transcribe →283. How To Market Your Roofing Company for $10/Day (2026 Edition)
Feb 1800:10:36Tap to summarizeGet clarity on your 2026 roofing marketing strategy and what to focus on moving forward: https://call.contractordynamics.com/ytIf you feel invisible in your own market…If you’re doing great work but not enough people know about you…Or if you want a way to consistently get your name in front of local homeowners without breaking the bank…This episode breaks down the exact step-by-step playbook our clients use to become 5-Mile Famous using Meta video ads — for as little as $10–$30 per day.In this episode, Joseph walks through how roofing companies can build brand awareness, warm up their market, and generate better leads using a simple, scalable Meta ads strategy in 2026.This is the same system dozens of roofing companies are using right now to get 60,000–80,000+ local homeowners watching their videos every single week.What we cover:0:00 – Why most great roofing companies feel invisible0:50 – Step 1: Clarity (ideal client + brand alignment)2:41 – Step 2: Content (simple video setup that works)3:59 – Step 3: Distribution (Meta Video Views strategy)4:11 – Campaign setup: targeting, budget & creative5:56 – Step 4: Optimization (metrics that actually matter)7:12 – Sales feedback: warming up your market8:39 – Step 5: Consistency = compounding resultsIf you’re a roofing company owner or leader who wants:- More brand recognition in your local market- Warmer appointments and higher close rates- Lower price resistance and stronger margins- A predictable $10/day marketing systemBook a demo with our team at Contractor Dynamics and we’ll walk you through exactly how this would look inside your business.👉 https://call.contractordynamics.com/ytAbout Contractor Dynamics:We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work.Subscribe for more:Weekly videos on roofing marketing, Meta ads strategy, brand awareness campaigns, leadership, content strategy, and building a five-mile-famous roofing brand.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.com/Facebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamics/LinkedIn: https://www.linkedin.com/company/contractor-dynamics/#RoofingMarketing #RoofingCompany #RoofingBusiness #MetaAds #FacebookAdsForRoofers #RoofingAdvertising #ContractorMarketing #HomeServiceMarketing #RoofingLeads #RoofingGrowth #VideoMarketing #BrandAwareness #5MileFamous #ContractorDynamics
Transcribe →282. AI Changed Roofing Marketing Forever | What Roofers Must Do in 2026
Jan 2900:20:38Tap to summarizeGet clarity on your 2026 roofing marketing strategy and what to focus on moving forward.AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don’t is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we’re seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won’t replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you’re a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.👉 https://call.contractordynamics.com/ytAbout Contractor Dynamics:We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work.Subscribe for more:Weekly videos on roofing marketing, leadership, content strategy, and building a five-mile-famous brand.Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#RoofingMarketing #RoofingCompany #RoofingBusiness #RoofingContractor #MarketingForRoofers #RoofingLeads #ContractorMarketing #HomeServiceMarketing #RoofingGrowth #AIinMarketing #RoofingTechnology #RoofingContent #VideoMarketing #SpeedToLead #ContractorDynamics
Transcribe →281. Five Marketing Moves Smart Roofing Companies Are Making in 2026 (Most Won’t Do These)
Jan 2100:14:28Tap to summarizeGet personalized guidance on executing these 5 moves in your roofing company. Marketing is changing fast in 2026 - and most roofing companies are falling behind without even realizing it. Meanwhile, the top roofing companies across the country are doing a handful of simple but powerful things that are helping them generate more consistent leads, build stronger brands, and grow with confidence.In this video, Joseph breaks down the 5 marketing moves smart roofing companies are making in 2026. These are the exact strategies we’re helping more than 100 roofing companies implement inside their businesses right now.What we cover:0:00 – The gap widening in roofing1:09 – Why most companies won’t keep up1:38 – Move #1: Content that earns trust4:10 – Move #2: Speed to lead (instant or nothing)5:56 – Move #3: Technology is non-negotiable8:29 – Move #4: Offline marketing comeback10:52 – Move #5: Building in-house marketing capability13:54 – How to apply these moves in your roofing companyIf you want personalized guidance on building a marketing system inside your roofing company - the same system the top performers are using - book a free call with our team at Contractor Dynamics:👉 https://www.contractordynamics.comAbout Contractor Dynamics:We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work.Subscribe for more:Weekly videos on roofing marketing, leadership, content strategy, and building a five-mile-famous brand.Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#RoofingMarketing #RoofingCompany #RoofingBusiness #RoofingContractor #MarketingForRoofers #RoofingLeads #ContractorMarketing #HomeServiceMarketing #LocalServiceBusiness #FiveMileFamous #LeadGeneration #ContractorDynamics
Transcribe →280. How Much Should a Roofing Company Spend on Marketing? (The REAL Number)
Jan 1400:07:07Tap to summarizeWant help mapping out what your 5% looks like? Book a call with our team.Roofing companies are constantly told they should spend 10% or more of their revenue on marketing - especially if they want to grow. But that advice is outdated, unrealistic, and costing roofing companies a lot of money.In this video, Joseph Hughes from Contractor Dynamics breaks down the real percentage roofing companies should spend on marketing in 2026… and why the smartest, most profitable roofing companies in the country are operating at around 5%, not 10%.You’ll learn:✔️ Why spending 10%+ on marketing usually signals a broken system✔️ Why buying leads is the most expensive way to grow✔️ How in-house marketing capability reduces your costs over time✔️ What top roofing companies are doing to keep marketing spend efficient✔️ The exact activities that make the 5% rule possible✔️ How to lower your cost per acquisition while building a stronger brandIf you’ve ever wondered how much a roofing company should spend on marketing, this is the most honest, practical breakdown you’ll find.🚀 Want help building a marketing system inside your roofing company?Our team trains roofing companies across the US to build their own in-house marketing capability - so you can spend less, convert more, and grow with clarity and confidence.👉 Book a call with our teamAbout Contractor DynamicsContractor Dynamics helps roofing companies build and run their own marketing systems — without relying on agencies, gimmicks, or overpriced lead gen. We work with companies from $1M–$100M+ in annual revenue, helping them create predictable growth through brand, content, tracking, and in-house capability.Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers
Transcribe →279. Four Reasons Your Marketing Didn’t Work in 2025 (And How Roofers Fix It)
Dec 2600:13:54Tap to summarizeGo from marketing chaos to marketing confidence, book a call with our team to learn how.If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.Key Takeaways for Roofing Company Owners✔️ Why AI broke “set it and forget it” marketing✔️ How PE-backed companies are driving up ad costs✔️ Why homeowner trust is lower than ever✔️ The 80% rule that’s changing buying behavior✔️ Why generic ads and stock content no longer work✔️ What “Five Mile Famous” really means in 2025✔️ How poor tracking hides wasted ad spend✔️ How smart companies double down on what worksTimestamps00:00 Why roofing marketing failed in 202501:38 Reason #104:34 Reason #206:51 Reason #308:32 Reason #409:56 Stop spraying and praying10:45 Tracking what actually matters11:54 The 4 reasons recap12:29 Accountability beats tactics13:08 Book a marketing clarity callConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers
Transcribe →278. Create A Roofing Marketing Strategy (Stop Spraying & Praying)
Dec 1900:50:35Tap to summarizeGo from marketing chaos to marketing confidence, book a call with our team to learn how.If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.Key Takeaways✔️ The biggest bottlenecks preventing roofing companies from scaling✔️ Delegation vs abdication (and when structure actually hurts growth)✔️ How marketing strategy changes from $1M to $10M+ companies✔️ How much roofing companies should really spend on marketing✔️ Meta ads vs Google ads vs SEO — and when each makes sense✔️ Why storm-focused roofers must build a retail model✔️ The minimum tech stack for marketing and lead handling✔️ Why brand, visibility, and recruiting drive long-term growthChapters 00:00 Why Roofing Marketing Failed in 202501:27 The #1 Bottleneck Stopping Roofing Companies From Scaling05:23 Delegation Mistakes That Kill Momentum08:09 How Marketing Changes From $1M to $10M+12:19 How Contractor Dynamics Helps Roofers Build Real Strategy13:11 How Much Roofing Companies Should Spend on Marketing22:28 Insurance Changes & Why Retail Roofing Matters Now27:14 Meta Ads vs Google Ads vs SEO (What to Use First)39:05 The Minimum Tech Stack Every Roofer Needs49:45 Final Advice for Predictable Growth in 2026Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous
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277. Roofing Websites in 2026: 5 Must-Haves to Win More Jobs
Dec 1000:46:50Tap to summarizeGo from marketing chaos to marketing confidence, book a call with our team to learn how.In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.If you’re spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We’ll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.Key Takeaways for Roofing Company Owners✔️ The 5-second test your website must pass✔️ Why looking like every roofer forces you to compete on price✔️ How to build trust and reduce risk (so you win more bids)✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX✔️ How to connect your website to tracking, CRM, automations, and retargetingTimestamps00:00 Intro: 5 ways your “good enough” website loses jobs01:25 What to expect + why implementation matters03:05 Who Contractor Dynamics is (roofing-only since 2013)05:10 The problem: disconnected marketing + the “leaky bucket”07:10 How buying has changed in 2025 (80% decision before contact)10:05 Goal for today + overview of the 5 mistakes12:10 Mistake #118:55 Mistake #225:10 Mistake #332:10 Mistake #438:05 Mistake #543:05 Website before/after examples Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #roofingwebsite #leadgeneration #marketingstrategy #businessgrowth #roofingcontractors #websitedesign
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276. From 14 Leads a YEAR to 14 a WEEK: How One Roofing Company Took Back Control
Nov 2800:45:04Tap to summarizeGo from marketing chaos to marketing confidence, book a call with our team to learn how.In this episode of the Nailed It Podcast, we sit down with Alicia from Modern Roofing to uncover how she transformed their marketing results by taking control in-house — going from 14 leads a YEAR to 14 leads every WEEK after breaking free from agency dependency.If you are a roofing company owner who is frustrated with your agency, tired of “set it and forget it” marketing, or ready to build a stronger, more predictable growth engine, this conversation is essential. Alicia shares the challenges she uncovered, how she learned Google Ads from scratch, and the exact steps she took to rebuild Modern Roofing’s marketing from the ground up.Whether you’re considering bringing your marketing in-house or simply want more visibility and control over your results, this episode will give you a real-world look at what’s possible when you take back your power and build a multi-platform strategy that actually works.Key Takeaways for Roofing Company Owners✔️ Why relying 100% on agencies keeps you dependent✔️ How taking control leads to faster adjustments and better results✔️ The real difference between in-house optimization vs. agency autopilot✔️ Why a multi-platform strategy is essential for winning in 2026✔️ How marketing managers can become true revenue drivers✔️ What Modern Roofing did to scale from 14 leads/year → 14/weekTimestamps01:00 Why most agencies want you dependent06:00 Alicia’s story: from maintenance to marketing manager12:00 What she discovered inside their ad accounts18:30 Taking over Google Ads and rebuilding from scratch22:40 The truth about “set it and forget it” agencies28:00 Going multi-platform: Google, Meta, social, and more35:00 How education-based content builds brand trust40:00 How owners can better support marketing managers44:00 Final advice for roofing ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Modern RoofingWebsiteInstagramFacebook#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingleads #inhousemarketing #businessgrowth #roofingcontractors #googleadsroofing #marketingstrategy #naileditpodcast
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275. Andy Keys Interviews Joseph Hughes: Building a $20M Roofing Business & Mastering Marketing
Nov 2101:02:07Tap to summarizeGo From Marketing Chaos to Marketing Confidence, Book A Call With Our Team To Learn How.In this episode of the Nailed It Podcast, Andy Keys, founder of Foxhaven Roofing, interviews Joseph Hughes of Contractor Dynamics to reveal how he built a $20M roofing business from just $900 and no crew.Andy shares his journey from subcontractor to industry leader, including the mindset, strategies, and systems that allowed him to scale quickly and efficiently. If you’re a roofing company owner looking to grow your team, generate consistent leads, or build a sustainable business, this conversation is packed with actionable insights.What You’ll Learn in This Episode: ✔️ How to start a roofing company with almost nothing ✔️ Building a referral base and scaling projects ✔️ Marketing strategies for predictable leads ✔️ Leadership, team building, and company culture ✔️ Systems and processes for long-term growth✔️ Lessons learned from $20M in roofing business successTimestamps:04:30 – Andy’s early days: starting with $900 and no crew12:45 – Building a referral base and scaling projects20:15 – Marketing strategies for predictable leads28:00 – Leadership, team building, and culture38:30 – Systems, processes, and business growth46:00 – Lessons learned and final adviceConnect with Contractor Dynamics:WebsiteFacebookInstagramLinkedInConnect with Andy Keys & Foxhaven Roofing:WebsiteInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys #scaleyourbusiness #leadgeneration #roofingtips
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