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- [00:00]
A
Foreign hello, this is Brooke Devard and you're listening to the Naked Beauty podcast. And today's episode is a little bit different because we are doing a deep dive on the way brands are approaching experts and expertise. I'm seeing more and more that people want experts. They want people who know what they're doing, that have been in the field for a long time to help guide their purchasing decisions. They also want experts behind the brands that they buy.
- [00:28]
B
They.
- [00:29]
A
And speaking for myself, I know that I like to hear from people who know what they're talking about, who have spent time in the field. And I look at all of the expert led skincare that's trending. Think back to our episode with Sophie Pavitt. And then even for me, as I think about all of my favorite makeup brands, the makeup that I go to, the makeup that I'm most excited about, all of that makeup is developed by makeup artists. Danessa Myricks makes incredible makeup. I don't think Danessa Myricks can make the makeup that, that she creates without all of those years of experience and without having her hands on so many people's faces. Pat McGrath another prime example. Pat McGrath's formulations are so good. The makeup is so top tier. I haven't been able to try Louis Vuitton beauty yet, but I know it's amazing because Pat has a very high standard of excellence. She's tried everything. If she's going to put her name on something, it has to be the best makeup. By Mario Incredible Products. Kevin Aucoin, Rest in peace. The person that really taught me about makeup with his book Making Faces, Kevin Aucoin Makeup is phenomenal. Westman Atelier by Gucci Westman Nars. To a degree, these are all brands that were founded and formulated by people that knew what they're doing. And I think the same exact thing extends to skincare. More and more people want to know that there are experts behind what they're doing. And I think it's an even larger shift in media. Looking at the appointment of Chloe Mao at Vogue. Friend of the pod. Well, she's been on the podcast once to talk about the Met Gala, but she is deep in writing and editing. They didn't hire a creative director. They didn't hire someone that hasn't been in the trenches for years and years and years. They hired someone that's been writing stories, that's been hosting their podcast, and who has her ear to the ground in terms of what's happening in fashion. Skincare can be a very confusing space. People are trying to figure out what's real. There's a lot of scamming going on in skin care. People want to know if that LED mask is worth all of the money. And so we're seeing brands like Sephora roll out campaigns to highlight experts, to help people guide their purchasing. This is such a great topic, and I want to introduce my producer into this episode because we've been talking about this a lot behind the scenes. So, mba, thank you so much for bringing this topic to me. I think it's the perfect way to get into just like a larger trend we're seeing in beauty.
- [02:37]
B
Yes, yes, absolutely. And it was funny. I was in New York recently, so I'm based in D.C. for those who don't know. I was in New York for work and I was in an Uber. And when you're in such a dense city and there's like billboards and they're wheat pasting like New York, you get such so much advertising and such a look at, like, how brands are spending their money. And there was this giant wheat pasting that I drove past, and it was Charlotte Tilbury, it was Mario, it was Danessa. And I realized that this was clearly part of a larger effort to really sort of spotlight the expertise within Sephora. And when you're thinking about this at a brand level. So I'll pause and give my credentials here. So I do have a degree in marketing and I'm a market researcher by trade. So this is the stuff that gets me really excited when brands are putting that much money, that much capital behind a particular campaign. They also shifted these folks products within the store. Right. So they have a new bay at the front that's spotlighting these products and spotlighting the campaign. That means that Sephora really wants to associate themselves with expertise. Right. And I think to your point, we've already been seeing this in skincare and a little bit more recently in hair care. Right. With sacred and Dr. Carey, like, bringing in the expert has been a story that we've seen. We've also seen brand narratives around education. I think about the do, which is really invested in consumer education. All of those trends seem to have preceded this sort of macro shift. Right. Where even in a world where beauty is so democratized, celebrity is so democratized. We still need the experts. We still want to align ourselves with the experts. So I thought that was really interesting.
- [04:41]
A
Absolutely. And I think it's a response to all of the celebrity skincare brands. When I got the ELM Biosciences PR PAC package from Martha Stewart. Martha was there, of course, she's a celebrity. But right next to her equal footing was Dr. Duval Banu Sali, who's the doctor that developed it with her. And I think that that credibility, someone who's steeped in science, someone who is a dermatologist who worked with researchers to develop this product, which was interesting. It was a skincare product, a topical product, and then also an internal supplement that you take to help support your skin.
- [05:14]
B
Oh, interesting.
- [05:15]
A
Yes. The two came together and they talked a lot about all of the science and the research that went into developing the two products and how they're meant to be used together. So, you know Ron Robinson with Rhode. Right. Like, I think he has helped Haley have a lot of credibility with Rhode because, again, he's researched it. He's done this for years. I think a celebrity skincare line that comes out without any sort of, like, Dr. Dermatologist tied to it. It's going to struggle. People aren't going to.
- [05:42]
B
Right, right. I think it's even larger than skin care and beauty, I think, about Good American and Skims and this idea that sort of Emma Greedy as an operator was able to really help, like, catalyze change for those businesses. And we're starting to see, like, I think about Kendrick Lamar and Dave Free. Right. Like, they were starting to see the expert behind the scenes slowly develop their own brands and then come to the forefront in a new way, you know, with their own expertise. Which is really interesting because I think part of it is that the experts maybe in the past were not inclined to be brands in the same way that they are now. And I think they've probably realized that you miss out on a whole lot of money and attention and all a lot of the things that you want, or maybe they come a little slower in this world if you don't have a sort of brand attached to you.
- [06:48]
A
Absolutely. I mean, it brings me back to our episode with Law Roach where he talked about, I realized very quickly that I had to develop a brand around myself to capitalize on the exposure that I was getting so that I wouldn't just be a behind the scenes stylist, so I would become a brand as well. Now he deserves all of the fame he has because he's put in the years, he's put in the work. And I think that's why we pay attention to him. I think that's why he's on Project Runway. I also think about Javon Ford, Dr. Shereen Idris, who started out as Pillow Talk Derm people that Know what they're talking about, get people's attention. And I think that we're in this attention economy where you can choose to spend your time so many ways. More and more people are saying, okay, I want to spend my time with people that know what they're talking about.
- [07:28]
B
Yes. I was also really impressed by Hung Van Gogh's launch in Sephora. That was another sort of marker for me that there was this larger macro trend happening. And the fact that he launched exclusively in Sephora with a full color line was pretty incredible to me. I don't know if I saw a ton of news on my feed about it. That could just be my silo, though. But it put him on the map for me as someone who didn't already know his work.
- [08:02]
A
Absolutely. I mean, he does Selena Gomez's makeup. That's kind of how I've known him. Yes, yes. He does a lot of red carpet.
- [08:10]
B
That's such a great example of exactly what we're talking about. Right. That both the makeup artist and the celebrity now have lines in Sephora.
- [08:19]
A
Exactly. And I didn't even mention Katie Jane Hughes when I was talking about all of my favorite, like, makeup artist led makeup. But again, the way that she develops products, the way that they layer Violette fr another favorite friend of friend of the show. Again, these people are deeply intimate with makeup and think a lot about makeup, so their products are superior. It's very hard to compete with people that are thinking about makeup this deeply. It was the impetus for my entire fall lookbook for Refinery 29. When I thought about, we want to make a strong statement for fall. Everyone's going to be covering Fashion Week. Right. And Fashion Week is noisy and crowded, and it's really hard to go beyond just coverage. What can we do to set the agenda for fall? Growing up, I went to magazines, I went to Vogue, I went to Teen Vogue. I looked at print magazines for direction and inspiration on what I would be wearing for the season. That's all gone. I don't know that people go to print magazines for that anymore, but I think that publications, media companies have almost a responsibility to create beautiful work. Right. Like, you have access to creative directors and teams, and you have to use the budget responsibly. So as I was imagining the fall lookbook, it wasn't about the editors telling the makeup artists, okay, this is what we're gonna do for fall. Or going to the hairstyle and saying, this is what we're going to do for fall. I also spend a lot of time with beauty professionals Artists that, you know, it's like, you're an artist, and hair is your medium, you're an artist, and makeup is your medium. They are always complaining to me about when they get on set, their artistry is, like, shrunken down. Like, they're being dictated and told what to do, and they kind of have to play it safe, especially when they're doing things like red carpet. So it was like, let's give them full creative control, give them the reins, and have them create five looks that define the season. So we worked with Corey Moreno, incredible hairstylist. I worked with him in la. He's done Zendaya. He just did Teyana Taylor for Paris Fashion Week. Sir John needs no introduction. Zarina Akers also really needs no introduction, but she's worked with Beyonce, Megan Thee, Stallion. She also is a costume designer. She does costumes for Cirque du Soleil. She's incredible. Brittany Boyce, who does nails for Kim Kardashian and Megan Fox. And we really just let them create these looks, and the results were incredible. Just beautiful. Beautiful work.
- [10:37]
B
Yeah, it was really fun flipping through those images. In particular the nails. Yes, they felt really fresh and innovative, and I think that's because they were sourced from the artists. I feel like we as consumers love to believe that we drive the trends, but ultimately, we tend to really play it safe because there's a lot of different considerations. Right. Like, you might want the, you know, super, super long stiletto nails, like, do the whole thing, but you're a nurse, and that's just not happening. So maybe Almond is as far as we can go. But getting to see the artists who are really one seeing everything, sort of creating the looks that we're admiring on celebrities and seeing what they're asking for. But also they tend to have backgrounds in art history or other interests that they're drawing into their innovative work, which makes it really fresh, makes it feel really exciting in a world where we're, like, all about recycled ip.
- [11:48]
A
Absolutely. You know, Corey is an artist and a yogi. Sir John is always, like, reading about history and psychology. These are people that are taking inspiration from so many different places. They're watching films, and they're not just. They're not. I promise you, they're not going on their TikTok feed for their inspiration. No, no, no offense to your TikTok feed. And to your point about these artists setting the cultural agenda, Britney will do a manicure on Kim Kardashian. Kim will post that on Instagram, and then thousands of people will go out and get that same manicure. Right. So it's like you don't know Brittany's name, Brittany Rice, but you know her work. And, you know the. Even if you don't know her work, you know the influence of her work, because it triples. It, like, trickles down to the general population, Right?
- [12:34]
B
Absolutely. And it's interesting because I feel like we have to sort of think about the broader media landscape, especially over the last, what, 20 years or so, and how fragmented it's become. There are so few publications that are sort of thoroughly vetting or thinking about artistry or pushing the boundaries in that way. In the world that we live in now versus, what, like, the 90s, the world that you grew up in, I imagine. Right. Like, it happened really quick. Right. We're now in this world where it's like, okay, where's the physical media? Where's the. You know? And the funny thing about the Internet is that it's not as everlasting as we think it is. Right. So you see a gorgeous picture of Serena and Cordell, and you're like, oh, Serena looks amazing. I need to save that hairstyle. You try to find it again three weeks later.
- [13:32]
A
Yes, I know it's hard. It's hard. But I also think this idea of, like, saving screenshotting, the way that so many of us find beauty inspiration, that was at the forefront of the creative lens for this whole lookbook that we did. We did every single look that you see in the lookbook. It's on Refinery29's website, but it's also on Pinterest. We created boards for each category. There's a hair board, there's a nails board, there's a makeup board so that people can go pin, try it themselves, bring it to their stylist. We also gave this lens that we wanted the looks to be achievable, Inspiring. Yes. But, like, make it something that the girl can do at home, because that's.
- [14:06]
B
Another symptom of the fragmentation is that, like, essentially all. All I have to look up to is Vogue and imagine if I'm like, a tween or something. Right. I don't have J14. I don't have, you know, any. Like, I don't even have Claire's anymore to just go look at and be like, this is cute. The ability to look at something that you can replicate is also really important.
- [14:28]
A
So important. And it was also my first time, obviously. Sir John and I spent a lot of time together, but it was my first time seeing him do makeup. And I was transfixed. I was like, this is. It was truly like seeing the artist at work, his mind, the way that he can create a look, the way that he. He did this amazing, like, shimmer lip. It was like a shimmer eye and a shimmer lip. The look that he created, it was this incredibly gorgeous model, Nayatu. She had this beautiful, deep skin tone, and there was a silver shimmer on the eye, but then this kind of shimmer on the lips too. And I was like, how did you get the shimmer on the lips? So what he did was he. A lipstick that has kind of, like, a foil effect to it. Mac used to make them. It kind of really reminds me of, like, black women in the 90s. Like, foily lipstick.
- [15:15]
B
Okay, those are totally, totally coming back. Issa Maya Beauty has been serving me ads that are literally saying, like, foil tone lipstick is back, or, like, dual tone lipstick, chrome lipstick is back. Amazing. I love that.
- [15:31]
A
So it was a foil lipstick, but it didn't stop there. Then he took an eyeshadow, Like, a satiny, shimmery eyeshadow. Not glitter, but, like, that kind of shimmery, satiny thing, and he tapped that over the foil lipstick and then did a clear gloss over both to, like, set the look. I cannot wait to try it. I have been obsessed ever since I've seen it. And the idea was that this is a look that you can wear and go out, and the way that it interacts with the light, right? So, like, you're dancing, you're on the dance floor, and from every angle, it looks a little bit different. That's the kind of fun that I want to have with makeup again, especially going into fall. Like the. Put the sandals away. Like, we're getting dressed again. We're making an effort. That's what falls all about.
- [16:12]
B
I totally feel that. I feel like, for me, seeing Hung Bingo's eyeshadow palettes literally came just in time, because I've been wandering around Sephora thinking, I want a fun eyeshadow. Like, I just want fun eyeshadow. And they do have Danessa Myricks color.
- [16:30]
A
Fix on Danessa Myrick's in the color fix. She. She released something new that's been a game changer for me because the color fix, I was very intimidated is the word. It was just too much, too messy. Like, I didn't know what I was doing. She released these foil sticks. They're just, like, little eyeshadow sticks, cover the entire eyelid and get this incredible, dynamic shimmery eye look. I'm obsessed.
- [16:49]
B
Yes. And I think that's exactly it. I have one color fix color that I love. It's gorgeous, but I don't find myself reaching for it all that often because I know that I'm going to have to pull out my brushes and, like, be a little bit more precise and just the whole thing, you know, do the whole thing. I really was looking for color, colorful pots of eyeshadow. Like, that is all I wanted. Like, I would love individual pots in particular, because I don't always want to commit to a full palette, which is why the color fix can be nice. You can get, like, an individual color at a time, but the hangbango palettes, where you have a sort of monochrome but across different shimmers and flats, and, like, it's one color but done six different ways that I'm so, so excited to play with because that's, like, what I've been dreaming about.
- [17:44]
A
Yes. No, it's like candy. It's like you're a kid in a candy store. You have all of these different shades and versions of a color. You have the matte, you have the metallic, you have the deeper end of the color, the lighter end of the color. I. I mean, this is why I love fall. This is why I was excited at refinery in 29 to start with the fall lookbook, because this is the season of, like, reinvention. When you're thinking about how to step out, events are starting again. It's like, I love summer. I'm a summer baby. But fall is really where you get into the looks.
- [18:16]
B
No, I totally, totally agree. I mean, one, you can layer. So clothing wise, there's already a whole new set of options. You get to. You get to get your sweaters and on, like, it's. It's a moment. You get to be a little bit more dramatic. I feel like. I feel like, especially because I live in D.C. i'm always thinking of Kerry Washington and Scandal. Like, I feel like that's when I'm like, where's the peacoat? Where's the trench coat?
- [18:43]
A
Yes, yes.
- [18:44]
B
But I want to ask you a question, because the thing is, I've really only gotten my makeup done by a true sort of professional within the context of a photo shoot. But when you're modeling, you're not making any decisions. So it's not really the same as, like, a red carpet or an appearance or some of the stuff that you do. And so I'm curious both from having watched a lot of great artists and from having gotten your makeup done by a professional. What is the difference? Like, for the person that's sitting at home, that's kind of like experts, schmexperts, like, whatever. What is the difference?
- [19:23]
A
There is a huge, huge difference. But before we get into that, you're being bashful. You have been the face of major beauty brands. Katie Jane Hughes, KJH Beauty. Literally, like a model at the forefront of their campaign. So it's not just like, oh, I've just been like, on a little set. You've been doing major, major things in your model bag.
- [19:43]
B
You're right, you're right, you're right. I mean, you know What? I'm turning 29 in January, and one of my goals in the next three months is to really get better at talking my shit, to be honest. So, yes, we'll. We'll say that. Yes, I've had lots of experience on very fabulous sets.
- [20:02]
A
Yes.
- [20:03]
B
For gorgeous campaigns. You can check them out on my Instagram, Period.
- [20:08]
A
So with makeup art, and I've. I realized this very quickly because even watching, like, a YouTube tutorial, you can follow every single step. But there's certain things. Hairstyling is the same thing. It's like the way that you hold the brush, the pressure that you're applying, right? You can do the exact same areas of the face, the exact. Everything the same. But artists have a special touch in the way that they even hold the brush. Also the way that they assess a face. Like, when Sir John was doing the makeup, he would do it and then he would look at it, and he would turn the model's face to the side and then the other side, and he would look at it under different light, and then he would add or take away based on that. That takes, like, a very specific eye. They're seeing what we can't see. Now, Alexis, my go to makeup artist, and she does hair too, in la, I am obsessed with her. She is constantly looking at inspiration. She's constantly thinking about how the makeup plays with the outfit. Right? Like, I think most girls, your average girl, I'll include myself in this. You have your go to makeup look. It's not like, oh, I'm wearing denim, I'm gonna do more cool. It's like, this is how my makeup looks and this is what I'm wearing. The way that makeup artists think about things is like, okay, the color wheel, you're wearing these tones. So maybe we do. We go opposite on the color wheel to play up this. I have so much respect for makeup artists. For hairstylists, they're like, the artists in my lives, like, I'm. I feel so grateful that I get to spend time with them and be around them, because it truly is art.
- [21:30]
B
You know who I would love to speak to, and maybe we'll be able to get her on the show by saying this. I want to speak to Queen Latifah's colorist.
- [21:41]
A
Ooh, okay. Well, guess what? Corey did Queen Latifah's hair for many years.
- [21:47]
B
No way. Oh, my gosh. Okay, okay. Amazing. Well, we're going to have Cory on the show for sure. Because when I think about, like, an artist or a person who is not sort of forefronted but is an expert, that I would. I would just. I want to talk to them about blonde and, like, it's Queen Latifah's color. It's like we never see her roots. I have never seen a root on that lady, and I need to know.
- [22:15]
A
Yes. No. He's done her hair in the past, but he did her hair for Coachella 2025 when she had that, like, really fun look. He does Jodie Turner Smith, whose hair I'm obsessed with, but then he also does, like, Natasha Lyonne. He can really run the gamut. And I love the way he loves natural hair. He cares about the health of your hair. And so when he and I get together, we're just like, I'll take it really far. And he's, like, down for the ride. Like, we. We just. We're working on our most ambitious hair project yet. I commissioned a micro braided wig from Nigeria. Oh, my gosh. When we had Malcolm Marquez on the podcast, he talked about Dochi's micro braided wig in Paris Fashion Week. So I got the supplier from Malcolm. Yeah, them so many messages. It was, like, stuck in customs. It was. There was a lot of drama with this micro braided wig. So the next style that I'm attempting is a half micro braided wig with the leave out. So we're gonna, like, cut the wig. I'm gonna have my hair out, and then I'm gonna get micro braids from Janae to match the micro braids on the wig. Because I've always wanted to do, like, full head of micro braids, but I don't have four days to spare. You know, it's just too much.
- [23:21]
B
Oh, my gosh. How long are they? Are you going, like, butt length?
- [23:25]
A
You know what? I wanted to go longer, but Corey was like, you're gonna get annoyed. And it's true. When your hair is too long, it's like, you get like 26 inches is my max. I can't do the like 40 inch bust down. It's, you know, if I had a different life, if I didn't have two kids and diapers to change and car seats to buckle. I feel you.
- [23:43]
B
I feel you. I'm excited for you. And you're gonna have to take us along for The Naked Beauty YouTube because this is, this is major. This is really major. I do feel like, I love, I love getting braids in the fall. I have box braids right now. I went up to Harlem, up to Jolie Den's beauty bar and got some very, very reasonable small knotless braids and they washed and blow dried my hair. So I think for the girls that are in New York and need like a very quick, reliable, like I called them and they picked up the phone and answered kind of service.
- [24:24]
A
Okay.
- [24:24]
B
Jolie Denz. I do recommend, I do recommend and I think part of what I would love for people to sort of take away is that you can cultivate that sort of artist relationship in your own life. It doesn't have to be a stable of glam. It can be a singular hairdresser. One of my first hairdressers was a family friend named Ms. Tracy. And she's like a very old school hairstylist, like has the marcel in her kitchen kind of hairstylist. And she was amazing. Like she and I cultivated this relationship where she really understood me. I love a middle part. And she'd always be like, girl, I don't wanna give you a middle part. But along the way she started to like, look at how I wore my hair and see how happy I was in the way that I imagined myself. And so I fought and I got my middle part eventually. But I love a stylist that gives a little pushback. I love, I love like reasonable pushback, but a little pushback that's like informed and, you know, very expert. It is worth it to go on the like long walk of finding the right person in order to cultivate this type of relationship.
- [25:35]
A
Absolutely. I mean, we had that episode where we talked to women about the relationship with their manicurist and their nail artist. And that's like a sacred relationship. You were talking about braids, which brought me back to being on set for the Lookbook shoot, including Corey did this look called Punk plaits. There are no pins. It's just hair. He's talked about how every braid is like a textile almost and it's like this hand woven piece of art. And then when I Get braids. I'm just like, hair down low, ponytail, like, I'm not doing the most. He did this incredible. He's like, this is. This is how you can wear your braids for a black tie event. We'll link to the look in the show notes. It is, like, the most gorgeous. Are you seeing it on the site now?
- [26:11]
B
This is so stunning. And it's funny because I tend to just by default throw my braids up in this little, like, half knot almost. And it's just something that I've always done kind of mindlessly. But now I'm like, I could do like four or five more knots and have a little bit more of a look.
- [26:30]
A
Yes, more of a look. And it's very achievable. The other look, if you scroll down further, the knot, hawk these four mini buns down the center of your hair.
- [26:38]
B
I've been seeing some gorgeous black women doing this exact look. Any papalula from any given Sunday wore her hair like this during Fashion Week. And it was gorgeous. It was so, so stunning. I think especially if you're already a slick back bun kind of girl, you might be able to sort of push the edge and have a little bit more fun with something like this.
- [27:04]
A
Yes, yes. To your point about cultivating a relationship with the artist. My very first makeup artist, when I, when I was in New York, before I moved to la, I didn't have any makeup. I didn't have relationships with anyone. I would go to Sephora. You know how they. Sephora. You can get your makeup done at Sephora. Yeah, I would get my makeup, but I would get the person's phone number. And by the way, they always gave it, like, up to the manager level. So, like, don't be afraid to ask. I would say, like, oh, this looks so great. Like, can I get your number? My very first makeup artist in New York, Sonia. Love her. She charged $110 for, like, a full beat.
- [27:36]
B
No way.
- [27:37]
A
And she would literally come after her Sephora shift. Like, we, you know, we would text, figure it out. I think that's something that people should really, like, lean into. Like, if you get your makeup done somewhere at Mac, at Sephora, I don't think Ulta Beauty does makeup, but if you get your space nk if you're in the uk, right?
- [27:52]
B
Yeah.
- [27:53]
A
Ask for the person's details. They. They definitely do makeup on the side.
- [27:56]
B
Right. I'm going to bring us back to some, like, macro sort of trends a little bit and kind of thread the needle and close us out here because I think we have to be very realistic about the world that we live in and how we are often isolated, even though we're really connected by the Internet. And Gallup ran a poll recently that shows that we are, as a sort of collective, especially as Americans, losing a lot of trust in institutions. So that's where some of this expert desire comes from as well. Because you don't stop needing vetted and credible information or even vetted and gorgeous makeup just because those institutions don't exist. Right. Like, you still need those things. And the good news is that these are things that we can do for each other. So developing these skill sets is a way to help other people, to help your community, to make, you know, money yourself. Ms. Tina Knowles talked about how her mother encouraged her cousin Johnny to learn how to sew so that he could help anyone and have always have a job. And I think those things are still true. We all still desire beauty, and we want to do it in a way that's safe and efficacious. And so it makes a lot of sense to me that the pendulum is sort of swinging back in this way from the world where every single person had mua in their bio to where we're like, okay, where are the real muas? Real mua. Please stand up.
- [29:33]
A
Yes. And let's also shout out Ellie Luna, who we had dinner with during New York Fashion Week.
- [29:38]
B
Yes.
- [29:39]
A
Super talented makeup artist who's also an incredible creator. Every time I look at her Instagram account, I'm like, you don't have a million followers. I'm truly so confused. Like, you are probably nuts.
- [29:49]
B
Yes.
- [29:50]
A
One of the best beauty creators ever.
- [29:52]
B
We'll actually put together a little list in the show notes of our favorite experts and tag their Instagram so everyone can check them out and sort of, you know, follow along with their journeys as well. You'll learn a lot from Ellie especially. She is so, so, so, so talented. I also want to close out Brooke by mentioning that it is Hispanic Heritage Month. And I really do feel like, in the same way that, like, innovation is happening amongst the experts, it's really, largely, like, happening not with big brands, I feel like. And so I wanted to see if you had any favorite Latinx owned beauty brands that you wanted to share for Hispanic Heritage Month. Because I actually just made a purchase this morning that I am eagerly awaiting arrival.
- [30:41]
A
Tell me about it, Tell me about it.
- [30:43]
B
Okay, so it's from Aura Makeup. They are a Mexican brand, and I might be totally, totally mispronouncing it. They do gorgeous color cosmetics that are plastic free. It's clean beauty, but really, really, really colorful and gorgeous. I would love to have the founders on the show because I think there's a really Mexican sensibility to like the colors that they're choosing. So, like, there's a lip liner, but it's purple and it's called Morado, and it's, like, gorgeous right where we're. We're looking for the brown on brown on brown. There's like this poppy colored red lip liner that's like, gonna just make your other colors pop. But most importantly, what I'm really excited about is they have a gorgeous palette that has some really beautiful colors, and it's also plastic free. So I'm excited that the case is plastic free. And they also just released this lip serum that's like a natural lip plumper made with five different types of Mexican chilies instead of like, whatever peppermint extract or whatever is in lip plumper usually. So aura makeup is, in my mind, sort of taking it in terms of innovation on the color cosmetic front, especially when it comes to clean beauty. And I'm excited to try the products and report back.
- [32:10]
A
I love that. I feel like you always know great products and you're always putting me onto products, so I definitely need to try this as well. Denise Vasi's made. Speaking of lip serums, like, I am obsessed with those lip products. I hate having chapped lips. I hate having dry lips. These lip products really just, like, sink into the skin and you're not having to reapply every two hours. So I love the maid lip products. You can get them at Sephora. Denise is Dominican and Puerto Rican and Greek. She's a mix of many cultures, but she's amazing. And then I also love Cindy Ramirez's chill house nails. You need to have press on nails in your home.
- [32:44]
B
Yes.
- [32:45]
A
Anything can happen. Your manicure can chip so many press on nails are really complicated. I love the chill house nails. They're just easy to apply, and I feel like they're just like, good backup. Like, I'll be going to something and I'm like, shoot. I don't have time, Especially with kids. I don't have time to go and sit and get a manicure. Let me just pop these on real quick. Yeah, I love them.
- [33:01]
B
I love that. Talk about another trend, right? DIY beauty. We could dedicate a whole other episode to that.
- [33:08]
A
And while we're on the subject of Hispanic Heritage Month, let me just say how happy I am that bad bunny will be taking over the super bowl halftime performance. I love Bad Bunny's music. I also think he's like a beauty icon in his own right. I love that he doesn't fall into gender norms. Like, he is like the. Like he's bringing it back to the David Bowie times when like men were doing makeup and interesting things.
- [33:29]
B
Yes. Or Prince, right?
- [33:32]
A
Yes, Prince. Prince, Yes. I just love his creative expression. I don't speak a word of Spanish. I listen to his music. I think I understand everything. I love him. I love him so much.
- [33:41]
B
I'm very excited too. I'm hoping that we're going to see some really gorgeous looks a la Kendrick Lamar and his Celine jeans. But very, very excited for the Bad Bunny concert at that little football game.
- [33:56]
A
Exactly. I'm so glad we could dive deeper into this topic of the need for experts on this episode. And I'm so glad that my producer had the brilliant idea of just getting on the mic and talking about this now at Naked Beauty, you know, we've always valued experts. I think that we're having this return to people wanting substance. So substack, I think is a direct result of this and people wanting to read longer form content. I think the popularity of podcasts, so many people are still just discovering podcasts. So shout out to everyone who started to listen to Naked Beauty, even just this year. So happy that you're here. I think another thing that's true about the Naked Beauty audience is we're really savvy customers. So when we see that a product is like research backed or like scientifically proven to on a bottle, we know that that doesn't necessarily hold as much weight as they want us to believe it does. But when you see that a brand brings an expert on board, a dermatologist on board, a scientist on board, that's a real investment and commitment to expertise. And the Refinery 29 lookbook, which I hope you all check out after listening to this episode. I will link to it in the show notes. It was 10 times better as a direct result of the expertise of the artists that we chose. We wanted them to create on their own terms. In the meantime, I'll be watching out for more expert LED brands and seeing how this trend evolves. But the bottom line is this. Nothing happens in a vacuum and beauty culture is culture. So we should be diving into trends and thinking about it critically like we would do with anything else. Thank you so much for listening and I will be back next week with a new episode and new interview, maybe with one of these experts that you've heard about. In today's podcast. Thank you so much for listening. Only Boost Mobile Boost Mobile will give you a free year of service. Free year when you buy a new 5G phone.
- [36:00]
B
New 5G phone?
- [36:01]
A
Enough. But I'm your hype man. When you purchase an eligible device, you get $25 off every month for 2012 months with credits totaling one year of free service. Taxes extra for the device and service plan online only.
- [36:10]
C
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