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Girl, I didn't know you could get down like that. Charlie, how your angels get down like that? Tell me how you feel about this. Do it. I won't. Hello. Hello, it's Brooke Devard, and you're listening to the Naked Beauty Podcast. And if you're with us here on YouTube, you are watching the Naked Beauty Podcast. I am so excited about today's episode of Deepika, someone who I have admired for so long, ever since I first tried the Live Tinted color corrector. It was a stick. I think it was like pandemic times, like 2021 when I really started using it. And I am someone that always had dark circles. People say that you can fix dark circles, but it's genetic. I've had dark circles since I was a young kid. So I was very excited to find this amazing color corrector stick. And since then, I've gotten into more of the products, and Deepika just built such an incredible business. I want to tell you more about her background before we get into today's interview. Deepika Mutiyala is the founder and CEO of Live Tinted, a clean beauty brand focused on celebrating all complexions. Deepika gained her widespread recognition in 2015 when her YouTube video demonstrating a beauty hack for Dark under eye circles went viral, amassing over 10 million views. She leveraged that momentum from that moment to create Live Tinted, a community celebrating inclusive beauty. And in 2019, Live Tinted launched its first product, the Hue stick. Live Tinted has continued to flourish under Deepika's leadership, collaborating with brands like Barbie and Netflix and receiving recognition from top publications including WWD and Allure. Liv Tinta is now sold at Ulta Beauty exclusively, where it's the fastest growing prestige cosmetics brand. I'm so excited to have Deepika on the show. Deepika, welcome.
B
I've been dying to be on the show. Thanks for having me.
A
I've been dying to have you on the show. Your brand is so incredible. I feel like you're building such an incredible legacy. You've done incredible campaigns, you've built this amazing team, all of this incredible product. There's so much we're going to get into, but I want to. Let's do it here at Naked Beauty, we always start from the beginning.
B
All right.
A
You grew up in Texas.
B
I grew up in Houston, Texas.
A
Okay. Okay. I just finished watching Hunting Wives. Did you watch that show?
B
Absolutely. And they talked about Sugar Land, which is where I grew up. I felt so seen.
A
Oh, my God. Wait, so. So for people that don't know Hunting Wives, it's like it's really giving, like, maga. It's absolutely. It's actually nightmarish.
B
It's real. The amount of guns discussed in that is kind of terrifying.
A
So, Houston, Texas 1. I want to know, was it diverse? What was your experience like growing up? And did you feel beautiful growing up? Wow.
B
Such a loaded question. I talk about in therapy every week. You know, it's interesting because I would say it is more diverse than the rest of Texas, but the cool kids were not diverse. Right? So, like, in my school, the ones that were considered cool, the cheerleaders, the football players, and the people I wanted to be friends with all looked like what you would imagine in the magazines back then. Blonde hair, blue eyes. And I wanted so deeply to fit in with them to the point where I dyed my hair. I got blonde streaks, blue contacts, and deepika.
A
No.
B
Yeah, girl. I was that girl.
A
Did you have sisters? Did your mom, like, did anyone around you say, like, what is going on? Or, like, they just let you have your moment?
B
I think they let me have my moment. And it was also, like, they were also trying to fit into an American world, right. As Indian immigrants coming here, they were almost like, okay, if that's what it takes for my Indian American daughter to, like, work here. And I think with my sister, she was. We're very different. She's a doctor, married a doctor, has two grandkids. I'm single, work in beauty, no children. And so we're just different humans. So it was like, we're close but completely different humans. So, like, in school and in the magazines, I always felt like I had bigger dreams than Houston or Sugar Land, Texas. And I never really thought to myself, I was meant to do the status quo. But that said, back to your question about if I ever felt beautiful. No. That's the easiest way to say it. No.
A
Did you have beauty role models growing up? Like, did you have people that you just felt like, wow, wow, I really look to this person?
B
Well, there wasn't anyone that looked like me. Exactly. So the only person that was on TV was, like, Tyra Banks with America's Next Top Model. And then I remember when Kim Kardashian started to become famous, I got Nars Turkish Delight because she was wearing it. And I was like, okay, it does not. We're not the same skin tone. But there was no one in that in between.
A
Wow.
B
Yeah. It didn't exist.
A
Wow. Yeah. Now I'm thinking to myself, I feel like we've talked about Asian American representation, but you in terms of, like, South Asian representation, Did we have anything in, like the early 2000s?
B
No. I remember Rachel Roy existed at the time, and I met her once at a New York bar and I went up to her and told her it was Mineta Tavern. I'll never forget, because she was the only person at the time doing anything interesting in that capacity. But that's. That's it.
A
Wow.
B
Yeah. Like, if Priyanka Chopra hadn't popped over to the U.S. yet, Mindy, I. I didn't know she existed at that time. Now it's like so beautiful to see how many South Asian people are killing it in the media. But no, it did not exist. The cool part is I never looked at it as defeating. I kind of told myself I would be the one to kind of change it.
A
Yes. And create a space for that representation, which you've done so well with Live Tinted. Were there any culturally specific beauty practices that you learned from your family?
B
So many. Eyeliner was the first beauty product ever used on me because we use it as an evil eye. And so when I was a baby, like, I'm talking like a month old, they put it on you behind your ear as a way to get rid of the evil eye.
A
So fab.
B
So fab. And then my mom, because there was never blushes that worked on our skin tone, she would take a red lipstick and use it as her eyeshadow and her cheek, which kind of goes back to the original hue stick, which is a color corrector, but also works as an eye, cheek, and lip product. It all goes back to these memories as a kid.
A
Oh, my gosh. And what about hair treatments? Like, do you do henna hair oiling? I feel like there's so many specific beauty practices that come from India that then get co opted and like Americanized. And I'm like, this comes from like ayurvedic tradition.
B
I love that, you know that coconut oil, my mom would always rub it in my head and it was kind of like a bonding moment for the both of us. And yeah, like, you know, yoga and coconut oil, all these things are totally co opted. But it's exciting that now there are actually Indian owned brands that are thriving in like the hair category specifically.
A
Yes, I know.
B
Fable and Maine.
A
Fable and Maine. And then there's another one they have. It's like their shampoo is like a concentrate. Gosh, it's like a twist cap.
B
I have a few. There's Sahajin, there's Indwild, there's Shaws and Keeks.
A
Shaws and Keeks. That's what I'm thinking of. Yeah, yeah.
B
They're amazing, all of them. And they're all thriving. They're all in Sephora.
A
Yeah. It's incredible. It's incredible. Let's talk about the stick that you created. What was the impetus for it? Like, what was going on? I said in my intro, like, dark circles are something that I've always had. I feel like people are always like, drink more water, get more sleep.
B
I know that's not the solution. It's not gonna work unless you get filler. I've never done fillers, but the only solution I've heard from people to actually get rid of it is like a derm coming in and doing physical things to your face.
A
Yes. But even fillers don't address discoloration. If you have dark circles because of hollowing.
B
Yes.
A
Then, yes, fillers will work, but some people don't have hollowing, and they just have, like, darker.
B
No, that's me. And I think you do, right?
A
Yes, yes. Yeah, yeah.
B
So for me, it went back to that red lipstick viral video in 2015. Like, I could not have imagined 10 million people around the world would have resonated with that. And that kind of showed me this is a global problem. And then three years later, when I was creating the Live Tinted community, because we started as just a community, not an actual product, similar. I think that's what you're totally doing now with Think of beauty. Right. But then I asked the community what was their biggest beauty concern, and they said, dark circles and hyperpigmentation. And so three years ago, I had a viral video. Three years later, people are still looking for a solution. I wanted to create a solution that was for the everyday girl, not the makeup artist world. Most color correctors that exist in this space are very artistry.
A
Yes. And they're intimidating.
B
Very intimidating. I'm scared. There's like, a color wheel with green, purple, red, orange, yellow. And I'm not that. I'm an everyday girl who wanted to simplify beauty. And so a stick, to me, makes it so approachable and so easy for anyone.
A
Yes.
B
But also making it a multi stick. So it's an eye, cheek, and lip product, makes it also. So it's multifunctional. And so somebody who's intimidated by color correcting could still pick it up and say, wow, this is a beautiful lip color.
A
Yes. And, you know, I think that your brand also did such a good job on product education because it was through Live Tinted that I realized, okay, with this skin tone, I need a More orangey, peachy color corrector. I feel like people don't know. So how do you figure out, like, skin tone to color corrector?
B
It's funny because when that video went viral, there was a lot of articles testing a red lipstick under their eyes. And they were like, Caucasian women with really fair skin. And I was like, no, that works for me.
A
Right.
B
So then when we launched the hue sticks, it was really important to me that we did a light, medium, and deep shade. And to make it clear that for different skin tones, it's also based on the level of discoloration you have on your skin. Somebody could be fair complexion but still need the orange one because of the deep levels of hyperpigmentation they have on their face. And so we really did focus in on that, and at the time, we really just used people from our community, and it was really awesome. For so many different reasons. Right. Like, I want people to feel seen with this brand. I don't want it to feel intimidating, like more inspirational than aspirational. I love aspirational beauty. Don't get me wrong. When I see a beautiful YSL Touche clad, I'm like, wow, this is stunning. But that's not me or my brand. So we literally brought in real people to show what it's like. So somebody could come to our website and say, oh, my God, this girl looks like me. And it feels doable.
A
Yes. And I also feel like people don't realize it makes concealer go so much further. I feel like people layer on concealer after concealer, and they try to conceal around their mouth and all of these areas. And it's like, if you just do a color corrector first, you don't need so much concealer.
B
I mean, you are my ad right now. Because it's so true. I think people think they're adding another thing to their routine, but what they don't realize is actually you end up using way less product in general. In fact, you could just do color corrector in your foundation because the color corrector is acting as your. The way to, like, even out your skin tone and then go on with your foundation and then just take a concealer and dab it wherever you want. Brightening.
A
Yes. No. It's so true.
B
Whole different routine. It just takes some time to learn it.
A
Exactly, exactly. So I kind of glossed over this. But you were a content creator to start. Tell me about your content creator journey.
B
Well, it's crazy because I. At the very beginning, I worked at l' Oreal Corporate.
A
Okay. So my l'. Oreal.
B
I like, it was an internship to like learn about how all of l' Oreal works. It was my first college internship, but this was my dream since I was a 16 year old girl growing up in Texas and seeing the cool kids and you know, walking down beauty aisles and seeing no one who looked like me and products that weren't made for me. So I told my parents who were like, go become a doctor. That isn't happening. And they just thought it was like a cute dream. But everything I did my college and I worked in, my major was business marketing. I got an internship at l' Oreal because I won a case competition at my college. And then after that I worked at L Brands because I wanted to work on Victoria's Secret Beauty and then very quickly got this itch to work in the startup world. And Birchbox, do you remember that company?
A
Of course. So Birchbox, RIP Birchbox.
B
I know, Rip Birchbox. But you know what best experience learning what beauty was like at a startup company run by really smart female founders. And so they were pioneers in the box subscription company space. And so I was employee like 21 there. And so I touched every part of the business while I was there. I used it as my business school worked until like 7pm, then would go to like an event to help network for Birchbox too. I met so many. That was the time that I met like Meghan Markle, Jessica Alba. And the support they've given me to this day with Live Tinted is unreal. Beyond just like talking about the product, just behind the scenes, being like one phone call away, like just Jessica's like so kind to help women founders in a way that is kind of confusing because when you see someone on tv, you're like, oh my God, she's so beautiful and she's going to be unapproachable. But I think because she also is a beauty founder and as a Latina woman, she's like there wasn't anyone to help me, so. So I really appreciated that and I treated Birchbox as my way of networking and building my whole, you know, beauty footprint as much as possible.
A
I think that's so important for people to hear because so many young people are so eager to jump into entrepreneurship. And it's like I always say, like, get paid to learn, right? Go work at a startup, learn on the job, see how they do everything, see how they're managing the accounts, how they like manage operations. And then take, you know, you're going to get getting a salary, but take.
B
That knowledge Not a great salary, but that's the point is if you're not getting the money that you want, get the experience and the learnings and the foundation and the network you want.
A
Exactly.
B
That's how I felt about it. It was like, you know, living in New York making pennies. But I treated it like I had my dream job. I really did. I got to play with makeup every single day for a living, like, how cool is that? And milked it for everything, like my actual job. I also did editorial for them. And then I got to learn product development. I made it very clear to the founders that I wanted to have my own brand. One day I just voiced it and they helped give me the opportunity. And in fact, the product development teams I worked with once I left the company were people I met at Birchbox.
A
That's amazing. And that speaks to another thing that I think is so important. Make your ambitions known to your. To the people that you work for. Yeah. So let's say you're in a boring accounting role and you want to do more social. Like, tell your boss, I want more exposure to social media and expect the.
B
Fact that you have to do it in your free time.
A
Yes.
B
You still have to crush it at your day job. And so that's what I always did. I would just stay longer hours because I recognized in my 20s that, like, this ambition of mine is greater than a 9 to 5.
A
Yes. Yeah. Do you find. Well, you know what? This is going to be a hard question. You can answer it or not answer.
B
Okay. God.
A
Do you find that the younger employees at your company share that same work ethic?
B
I think that they have a completely different way of looking at life overall. And it's been very interesting learning from them. We have to. Right. Because it's a new workforce in front of us. Work life balance is really important to them and remote and flexibility is really important to them.
A
Yes. They do not want to have to come into an office.
B
Absolutely not. And they also can teach me a lot about TikTok and things that I AI, like I tell all the young employees, teach me things about AI that will make this business grow better, stronger, faster, and you will grow with the company.
A
I love that. I love that. And I love the positivity you have towards, like, recognizing. Yes. They may not work the same way that we work or, like, have been conditioned to work for better or for worse, but they have so much to teach us and it's just the reality. Yes.
B
We need associate level employees. We have to bring them on. And so you just have to embrace the skill set that they can add value to.
A
Yes. How big is your team?
B
It's 30 people. 30 people. And 50% of them are field people who are full time employees who go into Ultadore is building brand awareness for us.
A
Oh, my gosh. Amazing. Now, you talked about your parents and telling your parents that you weren't going to be a doctor. And one of my favorite, favorite videos that you've ever done is showing your parents your product on shelves and how emotional and excited that they got. When did it really, like, click for them? Wow, our daughter's really building something special here.
B
When my video went viral, I got asked to be on the Today show to do this segment on air. When I got that email from the Today show, I quit my job at Birchbox. And I just had this gut feeling in me that if I wanted to build a brand one day, I have this window of opportunity to build an audience around myself.
A
And.
B
And there was no one that looked like me growing on YouTube at the time. And so it was kind of this moment where I realized, deepika, you can always go have a plan B, but don't even think about a plan B and go for the plan A. And I. So, yeah, when I went on the Today show, it was so funny. My dad was sitting backstage with Kid Rock and he definitely had just thrown up in the bathroom like he had a hungover day. Very on brand for Kid Rock energy. Nobody crushed it on stage, came out. My sister was my model on air. And I think what was cool for them is telling your friends that your daughter's a YouTuber is like, what does that even mean? But telling your friends that your daughter was on the Today show is brownie points, cool auntie, uncle points. Like, everyone was just like, whoa, that's your daughter. But I still think in that moment, it was like, what does that mean? How are you making income? How are you paying your bills? One thing that I always remember is when I had quit my job, I didn't actually tell my dad because I was so scared he'd be like, go to business school tomorrow. But he heard through the family grapevine, and I went home for the weekend right when I quit my job because I wanted a weekend of just, like, serenity before my life went to complete chaos because I had no idea what I was doing next. I made a YouTube video. Now what? My dad calls me into the study and he hands me a check, and it was $10,000. And he said, don't think of this as me Giving my daughter money. Think of this as me investing in a person I believe in and a business I believe in.
A
Wow.
B
I tore up the check because I'm stubborn, but I cried and I said to him, all I needed to know was that you believed in me. And now I feel like I can take on the world.
A
Wow. That gave me chills hearing that story.
B
Yeah. It's just so cool. Because, you know, my dad is very immigrant Indian dude who, like, is scared perpetually and lives in major scarcity versus abundance. And that's something that I struggle with to this day. And I'm working through in therapy to remove. Because my dreams and aspirations I get from my mom, who's very much a dreamer. Think there's no ceiling? Go bigger, faster, stronger. My dad has been the foundation for our family. My mom's only able to dream bigger because he had that stable foundation. And that goes into my dating life, which we can talk about if it makes sense at any point. But the reality is that I still struggle to this day to the split of my brain of scarcity versus abundance. And what I realized in that moment was just that he believes in me. When this guy who's the most scared that his daughters need to go get educated because education means respect in America, and he's telling me to go for it, I felt, like, invincible.
A
Yes. And I think parents maybe don't even realize how much their belief and support can spur you on to do your dreams. Yes.
B
All we want to do is make them proud.
A
Yes.
B
Knowing how much they did for me and my sister, like, all I think about to this day is what else I can do to make them proud. Like what? When I get cool opportunities. Like, the Ambani family flew me to India to go to this insane event. My parents.
A
Did you go to the wedding?
B
I didn't go to the wedding. They had this whole huge thing where they brought Zendaya Tom Holland.
A
How much money do these people have?
B
Billions. He's the seventh richest person in the world. I mean, it's crazy. They flew us out there. Everything. It was crazy. They basically created, like, the Met Museum of India. And so they wanted to bring a bunch of people out there to promote it. And it was so fab. But, like, those moments is bragging rights for them. Like, I've been in the New York Times and Forbes and all these crazy things, but being in the Hindustani times, that was cool.
A
Yes.
B
And I think another fun story from my dad is he went to his village, Kakinata in India, and he went to the bank and the lady, he forgot his id and she was like, you don't need it. I know exactly who you are. Wow, that's cool. Moments, you know, because of you. They follow me. They, like, wrote a letter to give to me and stuff like that. So it's just. It hits different when you get, like, love from, like, the motherland.
A
Yeah.
B
For them especially. But at the time, they were supporting me, but I think my mom was a little bit like, get it out of your system in your 20s. I know you're stubborn, so you're gonna go do this. Get out of your system now. Go move to New York, make no money, and see what you can do. Now I just walk home, and they're reading magazines of me and watching my old YouTube videos, and they're just so proud. And like you said, that memory of them going into store, they just couldn't believe that my face was at one of the biggest beauty retailers in the world.
A
Yes. And let's talk about the Ulta Beauty of it all, because I feel like Ulta Beauty one. I'm so impressed. I have always started my beauty journey, beauty retail journey as a Sephora girl.
B
Yep.
A
But then I've just been going to Ulta Beauty, and I'm like. I feel like every month it gets better. Like, they're really killing it.
B
So they have new leadership in place, and you can tell the difference of what's happening because of it. There's a lot of really bold moves happening with Keisha Steelman, their new CEO. And to be totally honest, I couldn't be more proud to be an Ulta Beauty partner. I mean, that, like, you and Beyonce. Me and Beyonce. H. Town Girlies. Ulta Beauty founders, you know, Were you at the sacred event?
A
I was.
B
I can't believe I have a photo next to her. It was a little bit like, you're an angel, and I'm in this room and you're talking to me. And I told her that day I had launched my own product. And she was like, and you're here. And I was like, do you know who you are?
A
Yeah.
B
Exactly the same thing happened with Bobby Brown the day we launched the Houston Color Corrector. I was in New York doing press, and Bobbi asked to meet with me. So I went to Jersey and met with her. And she was like, so, what's going on? I was like, I actually launched my first product today. And she was like, today? And I was like, yeah, yeah, yeah. And she's like, what are you doing here? I'm like, do you know who you are. What better memory and moment for me than to be with my beauty icon? Meeting you, get advice from you. She promoted it on her Facebook Live. And then I asked her if she would be an investor.
A
I know she's an investor for you.
B
And she was like, no one's ever asked me that. And I was like, well, this is me asking. And I was the first check she's ever given anyone. And the best part about Bobby is more than, like, tactical advice. It's more about emotional advice, about building. I'll be like, I feel like I'm not growing fast enough. And her response will just be the word chill.
A
No, but you need that perspective sometimes from someone who's done it.
B
Totally.
A
From someone who's done it. Yeah, absolutely.
B
We all need those, like, people in friend circle. Whether it's a friend circle or a community online or a mom, whoever it is, that can be that for you to just get you through the days. Because building is so hard.
A
Yes, I do want to talk about. So you launched in 2019, right before the pandemic. And then 2020, we had this huge racial reckoning, and there was so much support for bipoc owned beauty brands. There was a lot of media attention, a lot of dollars. Do you feel like your company has felt the impacts of that support going away?
B
Yes.
A
I mean, it's insane, right?
B
It's crazy, the night and day difference.
A
So night and day. I feel like people listening at home don't really realize if you're in the industry, the difference is stark.
B
It's gone.
A
It's gone.
B
It's back.
A
They don't care. They don't care.
B
I feel like I'm back in 2015 when I was hustling in rooms to be with every Gwyneth Paltrow of the world, because I knew that their influence and relevance mattered.
A
And.
B
And then when 2020 happened, I finally felt like I could breathe. Like we got the moment we all deserved. That's when the Barbie was made after me. That's when Time magazine made me a next generation leader. And these moments that really helped amplify the brand existed. That's when we did the Netflix partnership. Enter 2020, honestly, starting 2022, but really 2023 to now, it's back to square one. Back to square one. And I think that's really important for me to say because, you know, whenever I do these interviews, people talk about us as an inclusive beauty brand sometimes. And what I'm working towards is kind of changing the narrative and focusing more on the fact that we're a complexion first brand and you're for everyone because of that. And I think sometimes when you use the word inclusive, people think it's just for brown and black women. And for me, it's. No, actually, we're finally inclusive of not only for.
A
Exactly.
B
And it's critical that people understand that because a. I know Live Tinted will be a mainstream legacy brand, and the only way we can get there is the support of Jessica from Kansas City.
A
Absolutely.
B
You know, like, and it's very cool for me to see that. Like, how cool is it that a South Asian girl started a brand that you see people pulling out a road lip gloss and a lip tinted complexion stick.
A
Absolutely.
B
That's the dream. And I think for me, I just want it to be one day. People have no idea who I am, who started the brand. They just pick up the product and they're just like, this is an incredible product.
A
Yes. And I mean, that's already happening, by the way. You have to know that most of the people that are not most, but a lot of the people that are buying Lift Tinted, you know, don't know who you are.
B
And I have to credit Ulta Beauty for that. Like, it's so cool. We are on shelves next to Charlotte Tilbury nars with the same shelf space as them because they really are incubating us and getting behind us in a big way. And now we sell our skin tint every two to. It's now two minutes. We used to say three minutes. So I can't wait till it's one minute and then 30 seconds. It just feels really good.
A
Wow. What are. What are your favorite products that you've developed? And then what are your top sellers? I'm sure there's some overlap there.
B
There is some overlap. But the newest product that we launched, a complexion stick. Should I grab it?
A
Yeah, grab it. Let's get into it. You were so nice to bring me a little gift.
B
I curated this bag of stuff because I thought about in my head, what would Brooke want to pull out of her bag? And the chic ness of it all. And your aesthetic, it's like, very. Talk about aspirational, this woman. So this product is the Houston Complexion Stick, and it just launched after we launched the Houston color correctors. I always dreamt and thought. Please hold. Touch. Open, close.
A
Yes. Ooh, Is this a little magnet?
B
Yeah, it is.
A
Wait, how much does this retail for?
B
It retails for $38. The Westman Atelier, $1 68.
A
I was literally going to say this is giving me Westman atelier packaging.
B
This is made in Italy, not at the same place as Westman. It's a completely different formula, just to be clear. But I.
A
It feels great. I'm just. I'm still on the packaging.
B
I know. And then the formulas in Italy, formula, semi matte. So it gives you that it's satin finish on your skin.
A
You know, I need to, like, show the camera. Where's my camera?
B
And I went, is that. Did I get the shade match right?
A
This is definitely the right shade.
B
Oh, my God. Well, great. We brought three, but there you go.
A
Oh, my God.
B
The coolest feeling has been especially black women swatching it on their face and being like. And how perfectly it matches their skin. Wow.
A
That. I mean, that. I mean, do you see that?
B
Yeah.
A
And I love the satin finish. And it feels very lightweight.
B
Second skin, gorgeous. Packed with skincare. I'm really proud of it because it's first of all, the most expensive product we've ever created. So I think it's giving us more of that prestige kind of mindset. But actually Sephora, when we had retail meetings, you know, I had them with both Ulta and Sephora. In the beginning, Sephora said to us, after the hu stick, come out with a complexion or concealer counterpart. What I don't think people realize is that coming out with any complexion product is very effing expensive.
A
Yes. Which is why a lot of brands shouldn't do it unless they're ready to do it either. Either don't do it or do it right.
B
So it took us six years because it was critically important for us to do it right. It's what the whole brand stands for. Live Tinted. We have to do the tints. A service to our community. And so as much as I wanted to listen to them and I agreed, they specifically said it could be your Kylie lip kit. You have the corrector and the concealer. I remember when I first met you at the say, oh, it was at Sacred, you were like, why aren't you doing dual ended corrector and concealer? And I for sure thought about that.
A
I love, by the way, for people listening, I just, like, meet founders and just like give product feedback, like unsolicited. I love it, but I feel like it's helpful. Like if people give me product feedback on my fragrance, it's so helpful.
B
I love feedback from team members, community founders, everything. It's the way you grow. But a lot of it was that, like, I couldn't produce 50 shades. I couldn't produce 20 shades. The Houston color corrector allowed us to have our roots in complexion because it was a color corrector. So day one, we believed in it, but also affordable at the time for what we could do with the minimal funding I had raised. And so now I'm just so proud that our skin tint is, like I said, sells every two minutes at Ulta Beauty. And I'm so excited about that because our SPF product is the other best selling product from us. We at the time. And this is gonna be a little controversial, but I feel comfortable talking about it. We created with the claim mineral no white cast SPF and won a WWD innovation award for it. And at the time, it was the first to ever, like, lean into that kind of story and narrative. Right. What I've learned since then is, of course, on the deepest skin tones, it does for sure leave a white cast. What I was speaking to was as my skin tone growing up, I never had an option that just didn't leave a full blown white cast.
A
A full mask.
B
A full ass mask. Sorry, I don't know if I can cuss on here.
A
You can.
B
So I was really proud that that claim, by the way, was never being even said by people until we created that and won the WWD award, that then all of a sudden, every single brand supergoop it cosmetics, like, go down the list. They were trying to create no white cast formulas, but then they were saying it on their chemical SPFs and like, duh, that's easy to do. Putting no white cast on a chemical SPF is kind of like, that exists and has always existed, you know? So the skin tint was exciting to me because we could still say the no white cast because it obviously has, like, the pigments in it for your skin tone. And again, I think for me, it was more about the awareness and the idea that, like, hey, brands, just do better.
A
Yes.
B
No one's saying to be perfect, just do better. So the skin tint was kind of exciting because it let me hybrid the two categories I'm most passionate about, which is SPF and complexion, and the fact that it's winning. It's the number two skin tint at Ulta Beauty after bareminerals.
A
Wow.
B
Which I feel like is just ours for the taking.
A
Yeah.
B
You know, if it's bare minerals, I'm like, I got this. We got this.
A
Bare minerals. Wash out. Count your days.
B
I mean, I'm just saying, like, I feel so proud that we're number two. Think of all the other skin tints. That crazy. So I Do think this complexion stick is super special. And the sales are showing that it's like not cannibalizing our skin tint. It's just growing with it.
A
Incredible.
B
And I just always dreamt that lip tinted would be known for complexion. And it's happening and it's a very expensive wish to want to win in that category. And so we're slowly doing it. We launched with 20 shades and what I've always believed with inclusivity is I can't do the 50 to 100 shades that like the legacy brands can do.
A
But.
B
But what I can do is do the same amount of shades for deep, medium and light skin tones. Even knowing that I don't have enough brand awareness to sell my deep, deep, deep skin tones just yet. But it was important for us to create it. And mostly we sell are the fair complexions and skin tones because that's just Ulta Beauty's demo. So the reality is those pretty much sit on shelves and we're eating the cost for now. But we felt it was important to do as a brand.
A
It's so important and I think customers recognize it. I think, I think recognize it. Absolutely. You talked about dating briefly. I'm gonna now I'm gonna like jump into your dating life.
B
The non existent one.
A
Let's do it. It's non existent.
B
You know, I. Okay, so here's the thing. When you're building a company.
A
Yes.
B
Where the hell is the time to even think about a man? You know, like I was genuinely like not taking care of my health, like barely made it to friends and family's weddings or birthdays and things like that. And now that I have a 30 person team, I do feel like I can take a breath and think about this thing called like my personal life, which is so nice because I'm at a point in life, I'm 36 years old, I'm so close to my family. I want a family so badly and so deeply. And it is absolutely a focus in my life right now. The thing about dating in LA is let them know. The thing about dating in LA is it's a lot of dreamers with dreams that they're going towards. And I obviously cannot hate on that because that was me, but that was me at 25.
A
Okay, so what Deepika is saying, this is code for broke. They don't have jobs.
B
I'm pro W2s is what I've decided. No more W9s or 1099s and going for a W2. And it's crazy because last Few men I've dated very much were these dreamers. And of course I gravitate towards that. But I told myself IDPCO would no longer give airtime to exes. But what you said is exactly right. No more of that. No more of that. I just, you know, what I realized is I don't. I used to be a girl that was like, power couple and, like, let's walk into rooms and be this thing like we're Jay Z, Beyonce vibes. Right now. It's just about, like, the peace couple. Like, who brings me peace? Who do I go home to that brings me that peace and stillness? What doesn't bring me peace is going home to somebody who's doing nothing.
A
Right.
B
Like, that's just unattractive to me. I'm too ambitious for that. Like, have something you're passionate about and go for it. Like, that fires me up to be around a partner who's doing that, you know? And I think it's not that the dreamers that are building their insert project here can be that, but I think at 36 years old, you have to have a baseline to where I don't have to sacrifice my lifestyle to cater to yours.
A
Yes.
B
And I found with the last few people I've met in la, I was like, not ordering the next glass of wine because I was like, oh, God, is it going to be weird when the bill comes? Like, it's the little things like that.
A
Yeah, of course, of course.
B
I'm just now, like, man, like the things my dad wanted for me. The doctor, the lawyer, it's like, they don't have to stress about the bottle of wine.
A
Right, right. No, I know. And yeah, I think you need to find someone that's on your level.
B
It's so hard, girl. You have any suggestions? Where do I find these fake humans?
A
You know, I don't know.
B
Women are just superior. That's just the problem is that, like.
A
I was gonna say date women.
B
I don't know, but I've been given that suggestion many of times. I. I think women are the most beautiful people in the world. But I'm attracted to a man. If I can find a man.
A
I keep finding boys, unfortunately, attracted to men.
B
I think my friends who are in these relationships where I'm like, wow, they are a power couple. Wow. They do have this equal partnership. They met younger. Like, when did you meet your husband?
A
I was 23.
B
Right. And you're building together.
A
Yes.
B
So different. Right. At 36, I have created a certain lifestyle for myself, and so finding someone who can keep up with it is really hard. And also, I don't care how girl boss I am. I want somebody who makes me feel feminine in that energy. I want to be able to feel like I can just. I want to go cook for you.
A
Right.
B
I want to be that girl, but I have to feel like I want to do that for you.
A
Yes. You said it all. You said it all.
B
I think I got to move to New York at this point. All my girl boss friends are saying, set your hinge to New York City. That's where the men with jobs are. But I also think it's where the men the that are just trying to chronically date Peter Pan syndrome and not settle down are.
A
I know, maybe London. That's where I met my husband.
B
No way. I do love a London boy. Yeah, the accents are great.
A
Maybe that's it for you.
B
Yeah, I'm thinking like London or Midwest energy, you know, But London feels better because of just like lifestyle and things like that. But yeah, I'm open now. Every time I meet a friend, a girlfriend, I'm just like, you got a new one, let me know because these dating apps are not it.
A
Oh, my gosh. Well, I was gonna ask you like, your go to makeup look, beauty look, fragrance vibe for like a date night.
B
Okay.
A
When does that happen? Okay, so yeah, give us, give us the rundown.
B
Okay. So I think for me it's about being effortless. I don't wanna be try hard. Like I'm not wearing like a bodycon dress for a first date. The last first date I went on with my ex was the Getty museum, which was like so lovely. And then we went to little beach house in Malibu, which was so lovely, the whole thing. So I like, I did get like a blowout.
A
Okay, we love a blowout.
B
I don't think I'll watch it though, so. It's fine. I did get a blowout to feel good, you know, and I did my like, I'm really good at a five minute face.
A
Okay, take us through the five minute face.
B
Super easy. Our skin tint, mascara, our brow setting, gel blush, glossy lip love. It's like literally spice fresh.
A
Which lip gloss do you use?
B
Unity balm. I gave it to you. Yeah.
A
Oh, my gosh. Okay.
B
I'm excited for you. I know. Lola Tung just posted that. It was her favorite. I love the summer I turn pretty. So it was like really exciting.
A
Okay. What fragrance do you go to for it?
B
It's Dior. I know that. I don't know if that makes me Basic or not, but it's the one. I think it's J'. Adore. But there's. It's a white bottle, not the clear.
A
Bottle with the gold.
B
With the gold cap. And I think it's just so feminine, and it brings me in my feminine energy, and that's what I'm going for if it's a nighttime situation. I love Beyonce's fragrance.
A
Ooh, yes. C' est noir.
B
It's delicious.
A
Yes.
B
I feel, like, empowered. I feel like Beyonce.
A
Yes.
B
It feels so good. But during the day, every single day, day, including today, I wear the Dior fragrance.
A
Okay, well, I hope hopefully you love the naked beauty fragrance and can get into that.
B
First of all, when I smelled a little sample of it, I still remember it. I felt like it was the perfect mix of like. Like woodsy, which is my. Also my favorite candle. I hope you come out with a candle. It's like this woodsy, but also earthy, but, like, sexy and has a touch of feminine.
A
Yes. Thank you. Thank you. What are your skincare products that you love? Cause you have such gorgeous skin. You must have a very in depth skincare routine. What are we reaching for?
B
So I would like to thank my mom for having great skin. Even to this day, I'm just. She's just beautiful. I have for the last five, six years stuck to the Tatcha cleansing oil to take off my makeup. Double cleansing with beauty stat. Ron Robinson's cleanser. And then I will use our hyperpigment live tinted. We have a hyperpigmentation serum stick. So we're not deep in skincare, but when we launched, it was important for us to own hyperpigmentation across skincare, sun care, and makeup love. So we have a really great hyperpigmentation serum stick that has bakuchiola as the main ingredient. So, like, not. It gives you the benefits of that without being harsh on your skin.
A
Right.
B
And then we have an eye cream. So I use our eye cream, and then I'm a Tatcha girl. I love the dewy cream. I like their thicker one. I know they came out with a thinner one recently, but I like the thicker one.
A
Yeah. Do you find that your skin is more dry?
B
Yes.
A
Okay.
B
Yeah.
A
I love a thick cream. I can't do, like, a thin, watery. That's never for me.
B
Not my vibe. I also love Dew's Instant Angel. Instant Angel.
A
Yes.
B
Because it's lighter weight, but gives the dewy. Yes, they figured that out.
A
You know what you would also love? If you haven't tried it, the Sophie Pavett Omega Rich. Like face cream. It's like, okay. This texture is unreal. Okay.
B
Yeah, I've heard and I love their branding, but I haven't tried it.
A
Yes. So how much do you have to think about, like, branding? I know you just did a big campaign, packaging, event design, influencer marketing, product development, like, running this whole thing. You're probably. And for listeners. When I came in, Deepika was on a call handling business. She was like, brooke, I'll be right up. And she was like, this, that, this, that. I won't reveal the context of your call. You're doing a lot. How do you figure out your focus?
B
Well, I do think I've let content creation slip because to me, the priority is Live Tinted. Like, I want this brand to outlive me. And content creation definitely pays the bills because again, like, I don't pay myself. I'm not the highest paid employee at Live Tinted at all. Because you want to hire the best talent, and that requires dollars. And I do have content creation on the side to, like, supplement it. But I wake up every year thinking the content creation checks will stop coming in because every year my focus is more and more on lived and did. But I know I'm building equity and I believe in its future and all the things. Balancing it all is really tough, but that's what a great team comes into play. And so now we luckily have like, VP levels or above in every department.
A
And.
B
And so I meet with them. They know my vision for things. But going back to, like, the beginning of Live Tinted, like, I was very intentional in picking every aspect of the brand. Like, the Marigold color is our brand color. Because I felt like Marigold was, of course, a joyous flower and a color, but it's also celebrated in so many different cultures. We use it in Indian weddings. Mexicans use it in so many different celebrations. And I loved that cross cultural connection that a color can bring people. I also felt like no beauty brand was doing warm tones at the time. At the time, glossier pink, Millennial pink was such a vibe in a moment. And I felt like they were the cool girl brand. And I wanted to be the warm brand, the one that was more welcoming and soft.
A
Yes.
B
So that was really important to me with the Marigold, but then also copper details all over the brand. Not gold, not silver, but the in between metal. Because I always felt like. I always felt like I was in between shades and in between the beauty world in between, in life, in every capacity. So we picked copper and rose. Gold is Also there. But that to me felt trendy. And copper is timeless.
A
Yes.
B
Also celebrated in so many different cultures. And then for this product, we brought in brown because our customer base is growing, which is so exciting. But I always wanted the little brown girl to know that we intentionally made this brand for them. So it's just like those little things that I think about that I'm like, as we grow in scale, even if nobody else knows, I know that, like, I thought through how to make people feel seen for my community.
A
I love that. And you mentioned Indian weddings briefly. And you have to know one of my bucket list items in life is to attend an Indian wedding.
B
Find me that man, girl.
A
We got this.
B
My sisters was 1,000 people.
A
Yeah. Can you like get into like the fanfare of it all? Cause it's like multiple days and outfits and like I've just seen incredible things and I really want to go to see it myself.
B
It is a week long.
A
My week long.
B
My sister's was a week long. The main day, of course, is like the last two days, but it's a week long. And some of these stuff start at the home. The whole family's fly. Everyone flies in. And honestly, it's so beautiful. It's so beautiful and vibrant and Indian culture is just so stunning. It's definitely a dream and goal of mine that Live Tinted is in India and it will one day. I just think that the beauty of the traditions are just one of one. I love it so much, quite frankly. After my sisters though, I said I was gonna elope.
A
She had an a thousand person wedding.
B
I'm not exaggerating. 990 something was the guest list and they all showed up. But everyone is auntie or uncle. You don't know their first names. My mom does. But like to me I'm like, hi, auntie. Hi, Uncle. I envision mine to be not that like I want it to be if I have one. Intimate and beautiful, but still. All the celebrations of the Indian wedding. There's gotta be an elephant.
A
Yeah.
B
There's gotta be a horse.
A
Amazing.
B
And there's gotta be all the vibrant, stunning Indian designers make the most beautiful outfits. The most fun you're gonna have is picking out like a Sabyasachi outfit.
A
Yes.
B
You're going to die with getting one of those. And you're gonna look amazing in it. I think that's the beauty of it all. And it's just really cool that like India is more and more getting on the map. It makes me so excited because the rich beauty practices like we talked about earlier are just the dopest. And so, yeah, you gotta go to an Indian wedding. Hopefully it's mine. You know, let's just make it happen.
A
And I love that you said you're gonna do that kind of like in traditional. And your version, that's like the copper, you know, you're always in that in between.
B
Yeah. Because also, like, I don't know who I'm gonna marry. The last of you guys I dated were an Indian, I would. I don't care what he ends up being. But in my mind, it's all about bringing cultures together. I think it's beautiful.
A
Yes. Now how do you relax?
B
What's that?
A
What does a day off look like for you?
B
It's really hard because again, like, if you shut off your live tinted brain, there's always the content creation brain. So, like, I just got back from Capri and it's like, it's great content.
A
Right. And so now you have to think about editing it and posting it and what's the Right.
B
Luckily, I have a social girl, so, like, she does that. But I think I have to think about in the moment of like, laying on the beach.
A
Right. Well, let me get it. Let me get the shot. Let me, like, wipe off the sunscreen on my lens so the shot is.
B
Clear and I'm like a couple glasses of like, you know, it's just all the things. And so I think for me, the most relaxing where, like, I actually feel my brain chemistry getting soothed is when I go to Sugar Land, Texas, and I'm playing with my niece and nephew. Because when I'm still in these fabulous Paris or Turkey and Istanbul, all these places I went this summer, I am thinking about, like, okay, I'm wearing a chic outfit. I need to get the content for it. When I'm home, I am in like a big moo moo we call 90s, hair in a bun, no makeup, playing with my niece and nephew. And I. My mom's making Indian food and I am so 100% myself. I sleep better there than anywhere in the world. So I would say that's my actual unwind. And I go home very often. Nothing here. Like, if I was off in la, I wouldn't be off in my brain, really. Even if I went to Malibu, I would feel like I have to look cute.
A
Right.
B
All those things. Right. Like, for me, the best and the most beautiful I feel is no makeup. I had to work really hard from that high school girl I was telling you about at the beginning of this to now, to, like. I love my skin without makeup.
A
Yes.
B
I love it. I love looking at my, like, the little sunspots I have. And you know, that confidence comes with age. I think I feel just as beautiful with a full face of makeup as I do bare faced. And that's why sunscreen was so important to me to create for the brand, because I wanted girls to put on our products still, but feel confident in their skin with nothing on.
A
Yes. And that's a beautiful segue into my last question, which is, when do you feel most beautiful?
B
When. When I'm around people who let me be 100% me. Like, when I think about my friends through the years, and I'm curious if you feel the same way. The circle has gotten smaller, but the relationships have gotten so much, so much stronger. Some of my friends are my family, and I think especially being single in la. When I moved to la, I didn't feel like I had a community here at all. I was here for work, and I fully felt that, like, I was transactionally getting to know people at events. Now, A, I don't go to an event unless I feel like I love the person behind it and I want to support them. B, because I think they're great people. And I don't go in now thinking about who I can meet. I go in just being fully myself. And if I don't connect with the person, if I don't get the selfie with the person, I'm like, it wasn't meant to be. It'll happen the next time. And I genuinely feel like the relationships I have in my life thinking, like, the most celebrity people to the people in our community who buy our products. It's all people. When I wasn't trying hard.
A
Yeah. And listen, you've got a selfie with Beyonce. So, like, what?
B
It's game over.
A
No one moves the needle after that.
B
I do want Michelle Obama, but that's not, like, for any reason except for, like, I just want to meet her.
A
Of course. Have you? I have met her. Yes.
B
Just when people say who you want to have dinner with, it would be her.
A
I know.
B
Just want to pick her brain.
A
And now she's got a podcast.
B
I know.
A
Goal.
B
We need to go on that podcast.
A
Yes, yes, yes. Well, Deepika, this was so lovely. I just absolutely love your brand story, your personal story. And let's get you a man.
B
Thank you. I was hoping that's how you would end this.
A
We need the viewers to know core takeaway.
B
No dating apps on my phone. So your audience Is that dating app?
A
Yes. Yes. Slide into her DMs if you have a good candidate, a cousin, a brother, a man in your life. Yes.
B
There's only women in my DMs obviously because of makeup. So yeah, let's change that.
A
Yes. Amazing.
B
Thank you for having me.
A
Thank you so much.
B
Cause I depend on me. If I wanted to watch, I'm wearing the house I live in, the car I'm driving.
C
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Host: Brooke DeVard
Guest: Deepica Mutyala, Founder & CEO of Live Tinted
Date: September 22, 2025
This episode features an inspiring, candid conversation between Brooke DeVard and entrepreneur Deepica Mutyala, the visionary founder of Live Tinted—a beauty brand known for championing inclusivity and addressing complexion concerns, particularly for underrepresented skin tones. Deepica shares her upbringing as a South Asian woman in Houston, her viral rise from content creator to brand founder, the cultural influences that shaped her, and the real challenges and victories of building Live Tinted. The episode touches on legacy, representation, entrepreneurship, product development, shifting industry support, and personal growth—sprinkled with humor and honest reflections on everything from dating to self-care.
“I wanted so deeply to fit in with them to the point where I dyed my hair. I got blonde streaks, blue contacts…” —Deepica (02:48)
“The cool part is I never looked at it as defeating. I kind of told myself I would be the one to kind of change it.” —Deepica (04:51)
“I want people to feel seen with this brand. I don’t want it to feel intimidating, like more inspirational than aspirational.” —Deepica (08:35)
“If you’re not getting the money that you want, get the experience and the learnings and the foundation and the network you want.” —Deepica (12:08)
“Don’t think of this as me giving my daughter money. Think of this as me investing in a person I believe in and a business I believe in.” —Deepica (16:14)
“I was the first check she’s ever given anyone.” (20:24)
“Sometimes when you use the word inclusive, people think it’s just for brown and black women. And for me, no, actually, we’re finally inclusive of…everyone.” (22:10)
“I always wanted the little brown girl to know that we intentionally made this brand for them.” (37:59)
“I’m pro-W2s is what I’ve decided. No more W9s or 1099s and going for a W2.” —Deepica (29:53)
“I wanted to be the warm brand, the one that was more welcoming and soft.” (37:40)
On Representation:
“The only solution I’ve heard from people to actually get rid of [dark under-eye circles] is like a derm coming in and doing physical things to your face.” —Brooke (06:36)
On Product Philosophy:
“I literally brought in real people to show what it’s like. So somebody could come to our website and say, oh, my God, this girl looks like me. And it feels doable.” —Deepica (08:55)
On Entrepreneurial Advice:
“Get paid to learn.” —Brooke (11:51)
On Her Father’s Support:
“Think of this as me investing in a person I believe in and a business I believe in.” —Deepica’s father (16:14)
On Market Shifts:
“There was so much support for BIPOC owned beauty brands… It’s gone. It’s back to square one.” —Brooke & Deepica (21:15–21:27)
On Brand Vision:
“I know Live Tinted will be a mainstream legacy brand… the only way we can get there is the support of Jessica from Kansas City.” —Deepica (22:23)
On Priorities in Dating:
“What doesn’t bring me peace is going home to somebody who’s doing nothing.” —Deepica (30:33)
On Product Development:
“I couldn’t produce 50 shades… But what I can do is do the same amount of shades for deep, medium and light skin tones.” —Deepica (28:27)
When She Feels Most Beautiful:
“When I’m around people who let me be 100% me… The relationships have gotten so much stronger.” —Deepica (42:21)
This episode is a must-listen for anyone interested in the intersection of beauty, entrepreneurship, and representation. Deepica Mutyala’s journey illuminates what it takes to build a brand for everyone—grounded in culture, empathy, and fierce ambition, but also shaped by vulnerability and real perseverance. From viral moments to parent validation, and from product innovation to dating mishaps, Deepica proves that beauty is ultimately about feeling seen, confident, and authentic, both inside and out.