Mike Dillon - CFO of the Pittsburgh Penguins - leads a duel role overseeing both finance and strategy for one of the most iconic franchises in the NHL. He and his team work closely with Navigate on advanced fan segmentation and custom research.

He discusses the things NHL teams do well from a revenue standpoint and where there is room for increased sophistication and growth. He also talks about maintaining positive momentum from major moments like the winter Olympics and the success of Heated Rivalry.

Timestamps:

1:15 - Mike's Background

6:30 - Achieving positive outcomes regardless of team success

12:30 - The Penguins outperforming expectations

15:35 - Hockey taking over the conversations

20:30 - Mike's dual role as CFO and head of strategy

23:20 - What hockey gets right

25:30 - Advanced fan segmentation

31:05 - NHL growth in the next decade

36:20 - Rapid Fire Questions

Mike's Pittsburgh Restaurant Recommendations:

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