We don't get dopamine at the finish line — we get it in the chase. Which means every goal you're killing yourself to reach is quietly wired to disappoint you the moment you arrive.

Jess Ekstrom found this out the hard way. She scaled Headbands of Hope to millions in revenue, got acquired, hit the Inc. 500 — and felt nothing within minutes. Her new book, Making It Without Losing It, is the framework she built from the wreckage of that realization.

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Buy the Book Making it Without Losing It by Jess Ekstrom

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