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In this episode of Negotiate Anything, host Kwame Christian sits down with the legendary Seth Godin to delve into the art of creative conversations and negotiation. Together, they explore the complexities of enrolling others into creative marketing strategies and how to manage difficult conversations effectively. Seth shares insightful anecdotes from his career, highlighting the importance of creating the right conditions for dialogue and the strategic use of tension in negotiation. Listeners will gain a deeper understanding of the psychology behind negotiation, focusing on status, affiliation, and maintaining consistency.

What will be covered:

The concept of enrollment and its role in successful creative conversations.
The strategic use of tension and status in negotiations.
Seth Godin’s personal experiences and anecdotes that illustrate effective negotiation techniques.

Connect with Seth Godin

sethgodin.com

Akimbo: A Podcast from Seth Godin

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Seth Godin: The Power of Creating Tension in Negotiations