Podcast
Neil Wilkins Podcast
Hosted by Neil Wilkins · EN
Neil Wilkins : Mindful Living : Mindful Marketing : Digital, AI and Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
14episodes
Episodes
Newest firstAll episodes
Understanding the Customer Journey in Real Organisations
2w ago00:34:03Tap to summarizeUnderstanding the Customer Journey in Real Organisations - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance Why this matters - Customer journeys are rarely tidy in real organisations ; People move across channels, devices, departments and moments of need ; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not just communication placed along a funnel. It is part of a wider lived experience. Session aimsBy the end of this session, you should be able to:Understand what a customer journey is in practice Map a simple journey using real touch-points Recognise where marketing influences customer experience Identify pain points and moments that matter Link journey insight to better marketing decisionsMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Responsible Marketing as a Commercial Advantage
3w ago00:36:46Tap to summarizeHow ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceTrust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to:Understand responsible marketing as a source of commercial value Connect trust, transparency and ethics to loyalty and performance Use proven models to guide responsible decisions Recognise the risks of weak claims and poor practice Apply practical ideas to campaigns, content and customer relationshipsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Why Apple Mac for Marketers? With Damien Schreurs
3w ago00:51:42Tap to summarizeWhy Apple Mac for Marketers? With Damien SchreursDamien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI. Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac.Visit Damien’s website https://macpreneur.com/tips to take the free quiz to discover how efficient you are at using their Mac. At the end of the quiz, you will get personalised time-saving tips based on your results.You may also like to try this link for Mac Shortcuts tips and tricks https://macpreneur.com/episode168More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Transcribe →Health on Planet Earth, with David Gottfried
3w ago00:48:17Tap to summarizeDavid Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026.The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 governing codes for a regenerative future — and a framework called HOPE: Health on Planet Earth. When you run the code, you get the Fourth World — the one we forgot to build.Explore David’s work at http://regen360.netMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Transcribe →Resilience and Adaptability in Modern Marketing
May 100:48:25Tap to summarizeResilience and Adaptability in Modern Marketing RolesHow to stay effective, confident and commercially useful during change and uncertaintyReflection: When have you felt most stretched in your marketing role, and what helped you keep going?Why This Matters NowMarketing roles are changing fastAI, tighter budgets, channel complexity and shifting expectations are increasing pressureThe World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work Resilience is no longer a personal extra. It is part of modern professional capabilitySession AimsBy the end of this session, you should be able to:Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourselfWhat Resilience Really IsResilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuckReflection: Do you currently define resilience as endurance, recovery, or adaptation?More content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Using Data to Inform Marketing Decisions
Apr 2400:42:50Tap to summarizeHow to focus on the numbers that matter and make better marketing decisions with confidenceMarketers now have access to more data than everMore data does not automatically create more clarityToo many metrics can lead to confusion and hesitationThe goal is not more reporting, but better decisionsBy the end of this session, you should be able to:Distinguish data from insightFocus on the metrics that matter mostAvoid vanity metrics and overloadUse simple models to guide decisionsCommunicate findings with more confidenceMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Time Management and Prioritisation, for Apprentices
Apr 2200:39:07Tap to summarizeTime Management and Prioritisation for ApprenticesHow to balance work, learning, and assessment without burning out.This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably.Why this matters for apprenticesApprentices are balancing at least three parallel demands:Day-to-day workOff-the-job learningAssessment and evidence buildingTime management is not a personal preference. It is a professional skill.Strong habits reduce missed deadlines, rushed evidence, and avoidable stress.More content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Personalisation at Scale using AI
Apr 2000:38:12Tap to summarizeHow to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective.This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application.Why personalisation at scale matters nowAI has made it possible to tailor experiences, recommendations, timing, and content across far more touch points than manual teams could manage alone.Reputable industry research now frames AI personalisation as a driver of growth, efficiency, retention, and brand relevance, especially when it is embedded across workflows rather than used in isolated pilots. Reflection question: Where would better personalisation make the biggest difference in your current customer journey?What “personalisation at scale” actually meansPersonalisation at scale is the ability to tailor content, offers, journeys, and service interactions across large audiences using data, automation, and AI.McKinsey describes this through “next best experience”, which focuses on what a customer most needs in a given moment rather than sending the same message to everyone. More webinars like this at Cambridge Marketing College http://marketingcollege.com/eventsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/
Transcribe →How to Increase Mental Clarity
Apr 1700:45:43Tap to summarizeHow to Increase Mental Clarity, with Carlijn KrijgerCarlijn Krijger is “on a mission to create 10,000 superwoman bodies”.After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world’s leading health protocols and authentic spirituality. Everything goes so many layers deeper than most people are even aware of, and so that's what Carlijn is helping her clients with right now.In this episode of the Neil Wilkins Podcast we are going to explore these opportunities and more as we delve into techniques and practices that help you increase mental clarity and improve your physical and emotional wellbeing.Connect with Carlijn https://superwoman.cc/homepageFind related content at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/
Transcribe →Managing Stakeholders and Internal Expectations
Apr 1100:49:14Tap to summarizeHow to understand stakeholder needs, manage competing priorities, and communicate progress clearly.This session is designed to help marketers handle the people side of delivery. By the end, participants should have the foundations of a practical stakeholder plan covering:Who matters mostWhat each stakeholder needsHow decisions will be madeHow progress will be communicatedHow risks and tensions will be managedMore content like this at Cambridge Marketing College http://marketingcollege.com/events
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