Podcast
Neil Wilkins Podcast
Hosted by Neil Wilkins · EN
Neil Wilkins : Mindful Living : Mindful Marketing : Digital, AI and Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
25episodes
Episodes
Newest firstAll episodes
Staying Human in the AI Era, with Dr Fred Moss
1w ago00:56:25Tap to summarizeHow do we remain authentically human while the world around us changes at an accelerating pace?After more than 45 years in mental health and working with over 30,000 patients, my guest today, Dr Fred Moss, has become deeply interested in this question, that feels increasingly relevant in the age of AI and digital transformation.Fred is the founder of Welcome to Humanity and creator of the Undoctor Reset™ program, where he helps people move beyond labels, burnout, and disconnection through communication, creativity, self-expression, and genuine human connection.Let’s explore, staying human in the AI era.Connect with Fred Moss https://drfred360.com/A central hub connecting to Dr. Fred Moss’s books, community, courses, podcasts, and ongoing conversations, allows those who resonate, to continue the dialogue in a way that feels natural and human https://welcometohumanity.net/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887&ved=2ahUKEwjWuoOd5MCVAxXiXEEAHRJuNJsQFnoECB8QAQ&usg=AOvVaw1b1c12n4LbkSUXwN1rJFZU
Transcribe →Customer Insight and Audience Understanding in Practice
2w ago00:51:10Tap to summarizeHow to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating consumer insights and big data into concrete initiatives that drive growth. The job is not to collect more information. It is to turn information into better choices. By the end of this session, you should be able to:- Understand the difference between data, research and insight- Use practical models to build audience understanding- Turn research into clearer decisions and better campaigns- Avoid shallow personas and weak assumptions- Improve relevance by focusing on needs, motivations and behaviourMore content like this at http://marketingcollege.com/events
Transcribe →Career Progression for Marketing Executives
3w ago00:51:41Tap to summarizeHow to build capability, visibility and professional confidence in a way that fits your own SMART goalsBy the end of this session, you should be able to:Define a career goal using SMART thinking Assess your current capability more honestly Identify the skills, behaviours and visibility needed for your next step Build a practical development plan around your own goals Strengthen confidence through evidence, not guesswork More content like this at Cambridge Marketing College http://marketingcollege.com
Transcribe →Principles of AI Automation, with Aarti Anand
4w ago00:42:08Tap to summarizeAarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human".Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/
Transcribe →Measuring Marketing Performance that Actually Matters
Jun 1200:40:05Tap to summarizeHow to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisionsReflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? Why this matters nowMeasurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner says only 52% of CMOs and senior marketing leaders can prove marketing’s value and get credit for it. Manager focus: Choose measures that show business contribution, not just marketing activityExecutive focus: Report numbers that help explain what is working, what is not, and what should happen nextKey point: If measurement does not help a commercial decision, it is reporting theatre, not performance management. Session aimsBy the end of this session, you should be able to:Distinguish meaningful metrics from vanity metrics Build a small, defensible measurement toolkit Connect daily activity to commercial outcomes Use leading and lagging indicators together Explain priorities clearly to colleagues and stakeholdersKey point: Good measurement creates clarity for both strategy and execution
Transcribe →Building Confidence as a Marketing Professional
Jun 1100:40:03Tap to summarizeConfidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. By the end of this session, you should be able to:Understand what professional confidence really is Use theory to build confidence through action Ask better questions and contribute ideas more effectively Communicate with greater clarity under pressure Develop habits that strengthen confidence over timeMore content like this at http://marketingcollege.com/events
Transcribe →Content Localisation for International Marketing, with Christina Spaulding
Jun 1100:50:08Tap to summarizeChristina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting.Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/about/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g
Transcribe →The Stoic Systems Marketer, with Michael Lukich
Jun 1000:42:15Tap to summarizeThe Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters.Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukich/Find The Stoic Systems Thinker book https://www.stoicsystemsthinker.com/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g
Transcribe →Ethical AI and Responsible Marketing Practice
Jun 500:39:46Tap to summarizeHow marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- Apply simple frameworks for responsible decision-making- Recognise bias, opacity and governance gaps- Use practical safeguards for content, targeting and automation- Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Insights from the world's leading SEO platform founder, Stephan Bajaio
Jun 400:58:03Tap to summarizeThe SIGNAL FrameworkA best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio.The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask:How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem?SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust.S - Set the commercial contextI - Investigate real human intentG - Gauge the answer landscapeN - Narrate with credible human expertiseA - Activate useful experiences, not just contentL - Learn, govern and optimise continuouslyFind the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online“It’s not what AI can do, but what it changes about how humans find and trust information.”Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's leading SEO platforms. With 25 years in digital he has spent his career at the intersection of search behaviour and human intent, and the belief he keeps coming back to is that no one lies to their search bar.When someone types a query, they're not performing. They're asking. Stephan believes it’s one of the most honest signals a brand has access to: fear, desire, curiosity, need, all compressed into a few words. Mindful marketing, at its best, is just the practice of actually listening to that signal instead of broadcasting over it.Connect with Stephan Bajaio https://www.vibelogic.com/ This link takes you directly to VibeLogic, where you can explore how SEO and AI are reshaping how businesses get found online. Whether you are a marketer, founder, or business owner trying to figure out what search looks like in the age of AI - this is where you go to stop guessing and start winning. Stephan on Linkedin https://www.linkedin.com/in/stephanbajaio/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
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