Podcast
Nerd Marketing
Hosted by Nerd Marketing · EN
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
20episodes
Episodes
Newest firstAll episodes
Tariff Insanity: How DTC Brands Can Make It Through
Apr 10, 202500:12:22Tap to summarizeDrew and Mike react in real time to the Tariffs on China and break down how a number of tips from their DTC turnaround days apply more than ever. Get 30 turnaround tips in one place at https://www.postpilot.com/turnaround. (edited)
Transcribe →NM Live: Shoptalk Recap (Suite Party, AI, Unified Commerce) + Unloading Pura Vida
Apr 3, 202500:18:28Tap to summarizeMike gives a full rundown of Shoptalk, from the Vegas suite party to the AI trends in DTC. Plus, the Nerds talk about Vera Bradley unloading Pura Vida for... only $1 million?
Transcribe →NM Live: Maximizing Your Shopify Store’s Valuation with Drew Fallon, CEO of Iris
Mar 25, 202500:25:17Tap to summarizeWhat’s driving eCommerce valuations today? Drew Fallon, CEO of Iris Finance, reveals the latest trends in M&A, what makes a Shopify store attractive to buyers, and the financial strategies that separate high-growth brands from struggling ones. If you're a CEO or CFO thinking about scaling or selling, this episode is a must-listen.
Transcribe →NM Live: Series A Success, Cozy Earth’s Direct Mail Wins & Email + Direct Mail Synergy
Mar 19, 202500:33:53Tap to summarizeDrew Sanocki and Michael Epstein break down PostPilot’s Series A journey - why they chose growth equity over VC, the challenges of raising capital, and how it impacted their business strategy. They also dive into Cozy Earth’s winning direct mail strategy, revealing how the brand optimized its catalog program for faster, more effective customer acquisition. Plus, they introduce the Email Echo Strategy, a powerful way for brands to extend their email marketing impact using direct mail.
Transcribe →NM Live: Shopify’s Enterprise Gap, Loyalty Myths & Smarter eCommerce Playbooks
Mar 11, 202500:26:30Tap to summarizeShopify has made a huge push into the enterprise market, but why are so many big brands still hesitant to make the switch? Drew and Michael break down key insights from eTail, explore why legacy brands remain stuck on outdated tech stacks, and highlight the massive opportunity Shopify is missing. They also debunk common loyalty program myths and share smarter retention strategies that actually drive results.
Transcribe →NM Live: Klaviyo’s Big CRM Launch & Why Direct Mail is a Retail Growth Hack
Feb 26, 202500:26:45Tap to summarizeKlaviyo just launched its first-ever CRM built for B2C brands, and Drew was on the ground at the event. He and Michael break down what this means for eCommerce, Klaviyo’s competitive landscape, and whether this signals a major shift in the industry. Plus, they dive into two major DTC acquisitions and reveal how Four Sigmatic leveraged direct mail to drive retail success.
Transcribe →NM LIVE: DTC Super Bowl, CFO-CMO Synergy & Scaling Apparel Brands
Feb 18, 202500:31:30Tap to summarizeSuper Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition and what that means for DTC brands. Plus, they dive into the CFO-CMO dynamic - how alignment between these roles drives real, profitable growth - and why apparel brands like Vuori and Buck Mason are scaling direct mail into a multimillion-dollar acquisition channel.
Transcribe →NM Live: Surviving Tariffs, Meta Madness & Hexclad’s Super Bowl Play
Feb 11, 202500:26:12Tap to summarizeThe DTC landscape is shifting fast: tariffs are disrupting supply chains, Meta’s ad platform is more unpredictable than ever, and DTC brands are feeling the pressure. Drew and Michael break down the five major ways tariffs are impacting eCommerce, how Meta’s latest changes are frustrating advertisers, and why brands like Hexclad are scaling smarter—with strategies like direct mail and a Super Bowl commercial.
Transcribe →NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency
Feb 4, 202500:27:48Tap to summarizeDrew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.
Transcribe →NM Live: 2025 Predictions, Abercrombie & True Religion’s Successes, Trends & Turnarounds
Jan 28, 202500:28:54Tap to summarizeIntroducing Nerd Marketing Live, our new format where Drew and Mike break down key insights and trends in the eComm/retail space and answer audience questions. In this episode, they spotlight how True Religion and Abercrombie achieved remarkable turnarounds and what other businesses can learn from their success. They discuss key trends shaping 2025, including the role of AI, the retail comeback for DTC brands, and the growing importance of efficient marketing strategies. Plus, get insights into benchmarks and key trends that will help brands thrive in the year ahead.
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