Podcast
NerdSniped
Hosted by NerdSniped.fm · EN
Like it or not, brands are part of our world. Their actions are informed by changes in tech and culture – just like ours.
We have many curious minds within Colle McVoy. Minds that are driven to find those tech and culture changes, break them apart, and determine exactly how they affect communications and brand actions. We lovingly call these curious minds ‘nerds.’ Being a nerd can be a curse. We’re curious and forward-thinking, but sometimes we’re enthusiastically committed to finding answers to tough questions. We often find ourselves down a rabbit hole of questions, considerations and possible solutions. We often refer to this – falling into that deep hole of curiosity – as being ‘nerd sniped.’
10episodes
Episodes
Newest firstAll episodes
Cultural Change: A Conversation with Houston White
Jan 28, 202100:52:32Tap to summarizeWe speak with designer, community leader and entrepreneur Houston White. Houston is a black renaissance man who builds business and community ventures in pursuit of one thing: Black Excellence and its impact on culture and business. Together, we discuss what it takes to make lasting change in a community, how to plan for the future, and how to authentically incorporate diverse experiences into commerce that drive results.
Transcribe →GREATS: An Interview with Ryan Babenzien
Oct 30, 202000:52:53Tap to summarizeRyan Babenzien, founder and former CEO of GREATS shoes, talks with the Nerd Sniped team about startups, direct-to-consumer business models, innovative brand launches.
Transcribe →NerdSniped Quick Hit: Long Way Up and the Automotive Industry
Oct 21, 202000:27:08Tap to summarizeWe speak with John Doyle, executive director of brand experience at Colle McVoy, about electric vehicles, the automotive industry and the British TV show Long Way Up.
Transcribe →WFH, WFA
Oct 13, 202001:07:09Tap to summarizeMike Caguin, chief creative officer at Colle McVoy, discusses the effect working from home has had on connection, collaboration, creativity and marketing innovation.
Transcribe →About Time: Addressing Race Relations
Jul 28, 202000:53:15Tap to summarizePatrick Anders, experience design group director at Colle McVoy, discusses Minneapolis advertising communities in light of the Black Lives Matter movement.
Transcribe →COVID-19: Innovation in Business
Jun 4, 202000:29:07Tap to summarizeLast week, we talked about the empathy required of brands throughout this pandemic. But businesses weren't built on empathy. They need to keep operating to keep the American economy stimulated and to keep themselves afloat. This week, the team discusses the phenomena that are keeping businesses alive and innovating for the future — technology and business strategy.
Transcribe →COVID-19: Brands Shift from Stability to Empathy
May 19, 202000:45:52Tap to summarizeIn the wake of COVID-19, what does it mean for brands when the public slows consumer spending and seeks fulfillment in more basic needs? In our latest episode, we explore the empathy required of brands during this difficult time, and how marketers must adjust their goals, messaging and expectations to optimize for the future.
Transcribe →COVID-19: Brands in the Midst of a Global Crisis
Apr 8, 202000:33:00Tap to summarizeAs we adjust to life in the midst of a pandemic, we're all looking for answers. In this episode, the team discusses how people are reacting to the COVID-19 crisis, how brands can respond and act and how technology is keeping us afloat. Download our COVID-19 framework for managing uncertainty at https://cmcv.io/ep16-covid.
Transcribe →The Future of Retail
Feb 25, 202000:34:43Tap to summarizeTwo years ago, we were anticipating a retailpocalypse: the end of the brick-and-mortar store. Now things have changed. In this episode, the team explores how tech is ushering retail into a phase of rebirth. Featuring our director of commerce strategy, Ythan Pratt.
Transcribe →CES: Technology and a Changing Population
Feb 6, 202000:42:22Tap to summarizeTwo of our colleagues share their insights from CES. The team discusses inclusive design, behavioral economics and how technology will adapt to an aging population.
Transcribe →