Like it or not, brands are part of our world. Their actions are informed by changes in tech and culture – just like ours. We have many curious minds within Colle McVoy. Minds that are driven to find those tech and culture changes, break them apart, and determine exactly how they affect communications and brand actions. We lovingly call these curious minds ‘nerds.’ Being a nerd can be a curse. We’re curious and forward-thinking, but sometimes we’re enthusiastically committed to finding answers to tough questions. We often find ourselves down a rabbit hole of questions, considerations and possible solutions. We often refer to this – falling into that deep hole of curiosity – as being ‘nerd sniped.’