James and Marcelo discuss solving problems by flipping them on their head, aligning employee metrics and goals to company goals through the use of frameworks like Google's OKR (Objectives and Key Results), and how to incentivise employees to want what the company wants too.

Business is so much easier when you invert:

"Problems frequently get easier if you turn them around in reverse. In other words, if you want to help India, the question you should ask is not 'how can I help India,' it's 'what is doing the worst damage in India? Invert. Always invert."

–Charlie Munger

https://twitter.com/awilkinson/status/1308134359052943361

People who work for @elonmusk are great at mission-to-metrics:

"SpaceX's mission is to colonize Mars. To do that, we need reusable rockets. My job is to help design the steering system that enables our rockets to land back on earth. You'll know I'm successful because of xyz"

https://twitter.com/ChrisJBakke/status/1308149211515375616

"The extreme difficulty of scaling production of new technology is not well understood. It's 1000% to 10,000% harder than making a few prototypes. The machine that makes the machine is vastly harder than the machine itself."

https://twitter.com/elonmusk/status/1308284091142266881

- Tesla Battery Day

Incentives tied to company performance, e.g. revenue wins and saving money:

https://twitter.com/awilkinson/status/1304067099136933890

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