Podcast
Networking and Marketing Made Simple
Hosted by Scott Aaron · EN
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
42episodes
Episodes
Newest firstAll episodes
Why Your LinkedIn Content Gets "Attention" but Not Clients
4d ago00:14:51Tap to summarizeWhat if the reason your LinkedIn content is not generating clients… has nothing to do with the quality of your content itself?Most people are focused on getting more visibility, more impressions, and more engagement.But LinkedIn is shifting.The content getting the best results right now is not just attracting attention. It is creating action, conversations, profile clicks, and buyer intent.In this training, I break down why high-intent content is outperforming broad awareness content, why short “micro-proof” posts are building trust faster than long case studies, and what the LinkedIn algorithm appears to be rewarding right now behind the scenes.I also talk about why some content gets likes but never turns into leads or clients, and how to create posts that actually move people toward conversations and opportunities.If your content is getting engagement but not business results, this training will help you understand what needs to change.Is your LinkedIn Account Ready to Make You Money? Take our 3-minute LinkedIn Thought Leader Scorecard here:https://www.thetimetogrow.com/ecs-scorecardDiscover what's keeping you from turning your expertise into consistent clients.
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The Executive's Approach To LinkedIn Content
1w ago00:29:14Tap to summarizeHi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork.I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI.I personally write 100+ LinkedIn posts per month and spend most of my time inside the feed studying what performs and why. LinkedIn doesn’t follow the same rules as other platforms, and there’s no clear playbook. My approach is grounded in pattern recognition, testing, and consistency.Through the strategies I've led, my clients have gained 175K+ new followers.Connect with Kaila here: www.linkedin.com/in/kailavanderhornhttps://speedworksocial.com/Don't forget to download our FREE High Impact LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →Who Shouldn't Be Posting On LinkedIn and Why
2w ago00:18:41Tap to summarizeEveryone keeps saying, “Post on LinkedIn every day.”But honestly?Not everyone should.If you’re posting just to stay visible, chasing the algorithm, or throwing content out without a real purpose… You may actually be hurting your visibility more than helping it.In this episode, Nancy and I break down the truth about who should slow down on LinkedIn and why frequency without strategy rarely leads to conversations, clients, or real business growth.We also walk through:- Why consistency without intention falls flat- The 4 types of people who should rethink daily posting- How to create content with an actual purpose- The 4 post types that consistently build trust, engagement, and conversionsOne intentional post that resonates will always outperform ten posts people scroll past.The goal is not to post more.The goal is to post smarterDon't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates
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How To Age Gracefully and Meaningfully with Cynthia Shelton
2w ago00:23:59Tap to summarizeCynthia is an educator with a Master's in Adult and Continuing Education and over forty years of experience working with businesses and schools. From teacher to founder of Private Initiatives in Public Education, Cynthia has built business/school partnerships for four large School Districts and one Community College consortium in Washington state.Since retirement, she has been reWiring her life as a Vibrant Living Expert for women over 40, wanting more for their lives.Cynthia Shelton will be sharing her insights from life, business, and aging gracefully! She is 81 years young and is having the best decade of her life. She knows what it’s like to work long days with long commutes, sacrificing time with your family and friends.She knows how it feels, struggling to balance business and life pleasures.After a 4-decade-long career, she chose to create something bigger for her last Trimester.Declaring to improve her neglected health, pivot her life purpose, have more experiences, and give more to her community, her motto became, “Live Long and Live Strong!” PASSION - My passion for my business centers around seeing people live their retirement years in health and wealth! Knowing I can be a part of making that dream a reality fills me with joy and excitement!Connect with Cynthia here:https://www.instagram.com/cynthiasheltonvibrantliving/#www.cynshelton.funDownload our FREE LinkedIn Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →The 3 Most Misleading LinkedIn Myths You Are Being Told
3w ago00:14:54Tap to summarizeThere’s a lot of bad advice being shared about LinkedIn right now.And honestly?Some of it is costing people their time, money, credibility… and even putting their accounts at risk.That’s exactly why I recorded today’s episode.Not to call people out.But to protect people from falling for tactics that don’t work anymore.Here are 3 of the biggest LinkedIn myths I’m seeing right now:1. “You can generate hundreds or thousands of leads a month on LinkedIn.”No, you can’t.At least not in the way most people are advertising it.A connection request is not a lead.- A lead is a real conversation.- A booked call.- An actual opportunity.The math alone doesn’t support the claims people are making.2. “Just post consistently, and the content itself doesn’t matter.”This is among the worst pieces of advice I have seen.LinkedIn does not reward random content.It rewards relevant content.- Content that teaches.- Content that solves problems.- Content that creates thought leadership.- Content that leaves your audience better after reading it.Posting just to “check the box” is not a strategy.3. “Engagement pods help beat the algorithm.”Nope.LinkedIn has openly discussed cracking down on repetitive engagement activity.And beyond that…Fake engagement does not build real business relationships.Vanity metrics don’t pay the bills.Meaningful conversations do.The truth is this:There are no shortcuts on LinkedIn.- No hacks.- No secret loopholes.- No magic automation.The people getting results are building trust through quality content, strategic conversations, and consistency over time.That’s what actually works.Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates
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The #1 Strategist for Non-Profits and Social Impact Leaders
3w ago00:21:16Tap to summarizeIsabel Perez-Doherty is a development strategist and social impact leader who empowers non-profits and purpose-driven leaders and organizations to move from overwhelmed institutional chaos to systemized, sustainable scale and predictable fundraising success. Isabel is the Founder of IPD Impact Consulting and a multilingual social impact leader with over 20 years of experience driving large-scale change across Canada, Europe, and Latin America. As a former National Director of Fund Development (CMHA) and Director of Philanthropy (Right to Food & YWCA Canada), she has mobilized over $100 Million in philanthropic investment and successfully built national fundraising programs that generated six-figure revenue growth. A recipient of the 2024 - 10 Most Influential Hispanics in Canada recognition, Isabel leverages her systemic and multicultural perspective to show organizations and leaders how to architect strategy, build resilient capacity, and translate complexity into clear, high-impact human action.She is a dedicated advocate focused on advancing equity for racialized newcomer women. Isabel is a mother, life partner, sister, friend and much more to many in her communities.Connect with her here: linkedin.com/in/isabelperezdohertyhttps://www.facebook.com/isabel.perezdohertyhttps://www.instagram.com/isabelperezdoherty_impact/www.ipdimpactconsulting.comDon't forget to download our FREE LinkedIn Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →Your LinkedIn Messaging Is The Issue...Not Your Content Itself
4w ago00:12:54Tap to summarizeOne of the biggest realizations I’ve had about LinkedIn recently is this:Most people don’t have a content problem.They have a messaging problem.I see people posting consistently…- Creating videos…- Running polls…- Sharing carousels and newsletters…But the message inside the content is not connecting with the audience they actually want to attract.That’s the difference.LinkedIn is not about posting just to stay visible.It’s about creating content with a clear purpose:- Solving real problems- Addressing real struggles- Sharing real experiences- Building know, like, and trustIf your audience cannot quickly understand:- Who you help- What you help them solve- Why your insight matters…the content will not convert into conversations.One thing I’ve noticed from my recent content is this:The posts performing the best are not the “perfect” ones.They are the relevant ones.- The polls asking specific questions.- The case studies.- The infographics breaking down problems people are actively struggling with.- The trainings that provide practical action steps.That is what creates engagement.- Not random posting.- Not trendy content with no substance.- Not posting more just for the sake of frequency.Quality and relevance will always outperform noise.Your LinkedIn content should make your audience feel understood while also positioning you as the trusted expert who can help them move forward.So before your next post, ask yourself:Is this content actually helping someone solve a problem…Or am I just posting to post? Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates
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The #1 Conversion Copywriter and Messaging Strategist in The World
4w ago00:28:05Tap to summarizeNicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she’s developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts. When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.Connect with Nicole here: https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.nicoleelliott.co/Don't forget to download our free LinkedIn High-Impact Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →Why People See Your LinkedIn Content… And Aren’t Reaching Out?
May 400:11:33Tap to summarizePeople are seeing your content…But they’re not reaching out.And it’s not because your content isn’t good enough.It’s because there’s no bridge between visibility and conversation.Most people post… and wait.They assume the right people will just message them when they’re ready.That rarely happens.Here’s what’s actually missing:You’re not continuing the conversation with the people already engaging.- The likes-The comments.-The poll votes.-The silent viewers.Those are warm touchpoints.That’s where the opportunity is.Instead of waiting…Start reaching out.-Not to pitch.-Not to sell.-But to connect based on the content they already showed interest in.Your content creates awareness.Your conversations create clients.Are you waiting for people to come to you… Or are you starting the conversation?Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates
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The Go-To Publicist To Make You Headline News
May 100:26:01Tap to summarizeKJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and the forthcoming Pitchworthy (January 2026), a modern guide to building lasting visibility and authority. Connect with KJ here: www.linkedin.com/in/kjblattenbauerwww.facebook.com/kjblattenbauerwww.instagram.com/kjblattenbauerwww.hearsaypr.comDon't forget to book a call with us here to find out about taking one of our final spots in our year-long group coaching mastermind, Expert Authority, which helps coaches, consultants, and service pros grow and scale their business here: https://scottaaron.as.me/expertauthorityconsult
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