Podcast
Networking and Marketing Made Simple
Hosted by Scott Aaron · EN
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
48episodes
Episodes
Newest firstAll episodes
LinkedIn Hashtags Are Dead?
4d ago00:13:20Tap to summarizeFor years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn.So I decided to test it for myself.Over four weeks, I ran a simple split test. For the first two weeks, I continued posting with hashtags. For the next two weeks, I removed hashtags completely from every post.The results were surprising.Overall engagement increased by 12%.Comments increased by nearly 11%.But the biggest jump came from one of LinkedIn's most important engagement signals: saves.My saves doubled.Based on this test, removing hashtags actually improved the performance of my content and encouraged more meaningful engagement from my audience.As LinkedIn's AI continues to focus more on semantic meaning, expertise, relevance, and audience behavior, hashtags appear to be playing a much smaller role than they once did.In this episode, I break down exactly what I tested, the results I found, why I believe this is happening, and whether it might be time for you to stop using hashtags as well.Try it for yourself, run your own test, and let me know what results you find.Want to see how strong your LinkedIn presence is right now?Take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →
How To Track and Manage Your Referrals with Nolodex
1w ago00:30:36Tap to summarizeJoe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting.A true serial entrepreneur, Joe has launched ventures in publishing, craft beer, wedding tech, and music festivals, always driven by creativity and a sharp eye for opportunity. He currently leads The Connective, a growing network of businesses that collaborate by sharing referrals and commissions. Since its launch, The Connective has expanded to more than 10 states and grown to over 300 members.To support the rapid growth of The Connective, Joe helped develop Nolodex, a platform designed to track and manage referrals. He now heads sales and marketing for Nolodex, with a focus on expanding into networking groups, Chambers of Commerce, and alumni groups. His two decades of marketing expertise give him a unique advantage in reaching and engaging these audiences.Joe’s relentless drive, innovative thinking, and deep entrepreneurial experience continue to fuel his ventures - and inspire those who work with him.Connect with Joe here:https://www.linkedin.com/in/joemindak/https://www.facebook.com/jmindakhttps://www.instagram.com/joemindak/www.nolodex.comDon't forget to take our LinkedIn Scorecard Assessment here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →2026 LinkedIn Algorithm Updates
2w ago00:25:55Tap to summarizeWhat if the LinkedIn advice you're following is already outdated?LinkedIn continues to evolve, and many of the strategies that worked even a year ago are becoming less effective as the platform's AI-powered algorithm gets smarter.In this episode, we break down the most important LinkedIn algorithm updates for 2026 and what they mean for coaches, consultants, service professionals, and business owners looking to increase visibility, engagement, and business growth.Some of the key topics we cover include:• How LinkedIn's new AI-driven algorithm is moving beyond simple keyword matching and focusing more on the meaning and context behind your content• Why engagement pods and artificial engagement tactics are becoming less effective and can actually limit your visibility• How the first 50 words of your posts are now playing a bigger role in content discovery and distribution • Why dwell time, saves, meaningful comments, and conversations matter more than likes and quick reactions• What types of content are currently performing best, including shorter-form posts, vertical video content, and saveable resources• How LinkedIn is using multiple trust signals, including your profile, content history, engagement patterns, and expertise positioning• Why authentic thought leadership is outperforming generic AI-generated contentIf you're creating content consistently but not seeing the visibility, engagement, conversations, or opportunities you want, these updates may explain why.Understanding how LinkedIn is changing allows you to create content that aligns with where the platform is heading, not where it has been.Want to see how strong your LinkedIn presence is right now?Take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →
The #1 Microsoft Office Trainer and Adoption Consultant
2w ago00:26:58Tap to summarizeAbout Jennifer Buchholz: The rapidly changing tech landscape won’t slow down to allow you to absorb information. Right now, we’re seeing explosive growth and innovation almost daily.Just when you have something figured out... It changes.Teams can become buried in an avalanche of information, coming from who-knows-what-source (or the telephone game, let’s be honest). They lose valuable time trying to figure out tech on their own, they make unforced errors when they don’t know what they don’t know, and they can (GASP) lose the organization money when overwhelm slows them down.That’s where I come in.As a Microsoft Office Trainer and Adoption Consultant, my greatest joy is watching an employee stop feeling intimidated and overwhelmed by the programming that’s supposed to be serving them. I believe that transformational technical training takes translation. I'm the translator.Instead of putting your people through hours of exhausting training that’s impossible to absorb because it doesn’t relate to their needs, I’m the “engaging geek” who makes learning fun and relevant to their job.By engaging your people in hour-long training groups, followed by study halls and practice sessions, I show them how to apply the technology to the specific issues they are having on the job, rather than to some abstract set of problems.I work with large corporations, small to midsize businesses, and non-profits. The people who typically reach out to me are MSPs, human resource managers, learning and development managers, and decision makers around sales teams, finance, IT and marketing. They’ve already invested in the tech. The software is locked and loaded, and without training, it’s going nowhere.I have over 20 years of training experience onsite and online. I’ve worked with over 500 companies since creating Excel and Flourish in 2012. I’ve worked with organizations as large as 45,000 and as small as 4. I see people leave my training sessions having gained three things:• Increased confidence in using the technology they’ve been given• More curiosity and excitement about what’s possible• Greater creativity – how they can use programs independently and to their advantage, for example, by adding their own automationsIf you’re looking for information on training, reach out via email to jennifer@excelandflourish, support@excelandflourish or DM via LinkedIn.Don't forget to take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →The LinkedIn Profile Mistakes Quietly Costing Your Clients
3w ago00:16:34Tap to summarizeHave you ever wondered why people are viewing your LinkedIn profile... but never reaching out?The problem is usually not your experience.It's not your credentials.And it's not because LinkedIn isn't working.More often than not, it's your profile itself.A confusing headline makes it difficult for people to understand exactly what you do and who you help.An About section that reads as a resume focuses on your story instead of the problems you solve.A blank or cluttered banner misses an opportunity to immediately communicate your value.An empty Featured section gives interested visitors nowhere to go next.No call-to-action leaves people wondering what they should do after viewing your profile.And without recommendations, client results, or proof of impact, trust becomes much harder to establish.The truth is simple: Profile views do not create clients.A strategically positioned profile does.In this episode, we break down the most common LinkedIn profile mistakes that quietly cost professionals opportunities, and exactly how to fix them.If your profile is getting attention but not generating business, this training is one you won't want to miss.Take our LinkedIn Thought-Leader Scorecard to see what you need to improve with your LinkedIn strategy here: https://www.thetimetogrow.com/ecs-scorecard
Transcribe →
The #1 Referral Partnership Coach In The World
3w ago00:32:38Tap to summarizeSarah Hubbard is the founder of The Intentional Network and the upcoming author of The Intentional Networker (releasing January 2026). After building a $2M+ business where 85% of revenue comes from referral partnerships—no cold calling, no paid ads—Sarah knows firsthand that real business growth doesn't come from vanity metrics on social media, it comes from strategic relationships that convert. Her MAPP Framework has been tested by 500+ professionals across industries, helping them turn networking from awkward small talk into a repeatable system that generates qualified referrals and revenue. Sarah teaches entrepreneurs how to stop chasing engagement and start building relationships that actually close deals.Connect with Sarah here: https://www.linkedin.com/in/sarah-hubbard-flannery/https://www.facebook.com/sarah.hubbard.638116https://sarah-hubbard.com/Take our LinkedIn Scorecard Here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →Why Your LinkedIn Content Gets "Attention" but Not Clients
4w ago00:14:51Tap to summarizeWhat if the reason your LinkedIn content is not generating clients… has nothing to do with the quality of your content itself?Most people are focused on getting more visibility, more impressions, and more engagement.But LinkedIn is shifting.The content getting the best results right now is not just attracting attention. It is creating action, conversations, profile clicks, and buyer intent.In this training, I break down why high-intent content is outperforming broad awareness content, why short “micro-proof” posts are building trust faster than long case studies, and what the LinkedIn algorithm appears to be rewarding right now behind the scenes.I also talk about why some content gets likes but never turns into leads or clients, and how to create posts that actually move people toward conversations and opportunities.If your content is getting engagement but not business results, this training will help you understand what needs to change.Is your LinkedIn Account Ready to Make You Money? Take our 3-minute LinkedIn Thought Leader Scorecard here:https://www.thetimetogrow.com/ecs-scorecardDiscover what's keeping you from turning your expertise into consistent clients.
Transcribe →
The Executive's Approach To LinkedIn Content
4w ago00:29:14Tap to summarizeHi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork.I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI.I personally write 100+ LinkedIn posts per month and spend most of my time inside the feed studying what performs and why. LinkedIn doesn’t follow the same rules as other platforms, and there’s no clear playbook. My approach is grounded in pattern recognition, testing, and consistency.Through the strategies I've led, my clients have gained 175K+ new followers.Connect with Kaila here: www.linkedin.com/in/kailavanderhornhttps://speedworksocial.com/Don't forget to download our FREE High Impact LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →Who Shouldn't Be Posting On LinkedIn and Why
May 2500:18:41Tap to summarizeEveryone keeps saying, “Post on LinkedIn every day.”But honestly?Not everyone should.If you’re posting just to stay visible, chasing the algorithm, or throwing content out without a real purpose… You may actually be hurting your visibility more than helping it.In this episode, Nancy and I break down the truth about who should slow down on LinkedIn and why frequency without strategy rarely leads to conversations, clients, or real business growth.We also walk through:- Why consistency without intention falls flat- The 4 types of people who should rethink daily posting- How to create content with an actual purpose- The 4 post types that consistently build trust, engagement, and conversionsOne intentional post that resonates will always outperform ten posts people scroll past.The goal is not to post more.The goal is to post smarterDon't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates
Transcribe →
How To Age Gracefully and Meaningfully with Cynthia Shelton
May 2100:23:59Tap to summarizeCynthia is an educator with a Master's in Adult and Continuing Education and over forty years of experience working with businesses and schools. From teacher to founder of Private Initiatives in Public Education, Cynthia has built business/school partnerships for four large School Districts and one Community College consortium in Washington state.Since retirement, she has been reWiring her life as a Vibrant Living Expert for women over 40, wanting more for their lives.Cynthia Shelton will be sharing her insights from life, business, and aging gracefully! She is 81 years young and is having the best decade of her life. She knows what it’s like to work long days with long commutes, sacrificing time with your family and friends.She knows how it feels, struggling to balance business and life pleasures.After a 4-decade-long career, she chose to create something bigger for her last Trimester.Declaring to improve her neglected health, pivot her life purpose, have more experiences, and give more to her community, her motto became, “Live Long and Live Strong!” PASSION - My passion for my business centers around seeing people live their retirement years in health and wealth! Knowing I can be a part of making that dream a reality fills me with joy and excitement!Connect with Cynthia here:https://www.instagram.com/cynthiasheltonvibrantliving/#www.cynshelton.funDownload our FREE LinkedIn Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates
Transcribe →