Podcast
Networking and Marketing Made Simple
Hosted by Scott Aaron · EN
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
55episodes
Episodes
Newest firstAll episodes
The Types Of LinkedIn Content That Turn Your Connections Into Clients
4d ago00:14:20Tap to summarizeIf you're a coach, consultant, or service professional struggling to generate leads on LinkedIn, your content strategy may be the real problem. Posting more isn't the answer. Posting the right mix of content is what builds visibility, trust, conversations, and qualified opportunities.In this episode, I break down the four types of LinkedIn content that every service professional, coach, and consultant should create to attract the right audience and turn visibility into business growth.You'll learn how to create authority content that positions you as the expert, story content that builds trust, proof content that builds credibility, and conversation content that encourages meaningful engagement.When you consistently combine all four, LinkedIn becomes more than a place to post. It becomes a platform that helps you build relationships, generate conversations, and create more opportunities.Don't forget to register for our FREE Connections Into Clients LinkedIn Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap
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How To Create More Money, More Wealth, and More Freedom
1w ago00:29:07Tap to summarizeTrevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt. He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes. They all come to Trevor for one thing: life-changing transformation, both personally and professionally, so that they can achieve More Success, More Wealth and More Freedom, faster than they ever thought possible.Connect with Trevor here:https://ca.linkedin.com/in/trevor-mcgregor-93375862https://www.facebook.com/trev.mcghttps://www.instagram.com/iamcoachtrevor/http://www.trevormcgregor.com/Don't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Transcribe →LinkedIn Content "Saves" Are More Impactful Than "Likes"
2w ago00:20:57Tap to summarizeFor years, everyone chased likes.Today, LinkedIn is paying much closer attention to something else.Saves.A like takes a second. A save tells LinkedIn your content was valuable enough for someone to come back to later. That is a much stronger signal of quality.The same goes for dwell time. The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing to additional people.This is why a coach, consultant, or service provider with a smaller but highly engaged audience can now outperform someone with a much larger audience posting generic content.The best part?You do not have to create something completely new.Your most valuable content is already hiding in your client conversations, coaching sessions, sales calls, frameworks, and success stories. Those are the insights people save because they solve real problems.Stop measuring success by how many people tap the like button.Start creating content people want to save, revisit, and share.That is the new math of LinkedIn reach, and it is working in your favor.Don't forget to register for our "Clients On Command: Your LinkedIn Content Roadmap" 3-Day Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
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The #1 Creative Digital Performance Marketer In The World
2w ago00:33:54Tap to summarizeJarrod Lopiccolo - Co-Founder, CEO - He transforms brands with creative digital performance marketing. He has built a global agency serving Adobe, Google, and Disney—earning accolades from Inc. and Ad Age. A dynamic speaker with 100+ engagements and 40+ podcast appearances, he delivers insights leaders can apply instantly. Jarrod’s stories captivate CMOs, founders, and teams looking to drive revenue, performance, and innovation.Connect with Jarrod here: https://www.linkedin.com/in/jarrodlopiccolo/https://www.facebook.com/noblestudios/https://www.instagram.com/noblestudios/https://noblestudios.com/Don't forget to register for our free LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Transcribe →LinkedIn's New AI Tool....What You Need To Know
3w ago00:28:01Tap to summarizeLinkedIn has changed, and most coaches, consultants, and service professionals are still using an outdated playbook.The platform's AI is no longer rewarding hashtags, engagement pods, posting hacks, or chasing vanity metrics.Instead, it is rewarding clarity, expertise, relevance, and content that keeps people reading, saving, and coming back for more.What matters now?A profile that clearly explains who you help.Content focused on a specific topic.Strong opening lines that immediately signal relevance.Posts worth saving, not just liking.The good news is that coaches, consultants, and service providers already have the advantage.Your best content is hiding in your client conversations, sales calls, frameworks, success stories, and lessons learned.The goal is no longer to game the algorithm.The goal is to teach the people you are built to serve.And for the first time in a long time, LinkedIn's AI is rewarding exactly that.Don't forget to register for our FREE 3 Day "Clients On Command" LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
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How To Create Predictable Income Without Adding Hours To Your Day
3w ago00:21:58Tap to summarizeBrad Coverdale, EdD, is a Structural Income Coach and creator of the Calendar to Cash Method. He helps solopreneur parents turn a packed weekly calendar into a predictable take-home income without adding hours. The core tool is Income per Owner Hour (IPOH): the one number most solopreneurs never calculate. It explains why a full calendar doesn't mean a full paycheck.Before building Calendar to Cash, Brad spent 18 years as a Decision Strategist at the University of Maryland Global Campus on the institutional analytics side, turning messy data into one target and one next move for programs serving 100,000+ learners. The same discipline applies here. Find the number. Fix the structure. What the business produces actually reaches the family. Brad works with coaches, consultants, agency owners, and other solopreneurs running service-based businesses where the calendar is full, and the math underneath isn't working.Connect with Brad here:https://www.linkedin.com/in/bradcoverdale90dayraise/https://www.facebook.com/calendartocashhttps://www.instagram.com/cybercrusader83/calendar2cash.com/stop (COUPON CODE "SCOTT")Take our free LinkedIn Scorecard Assessment here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →LinkedIn Hashtags Are Dead?
4w ago00:13:20Tap to summarizeFor years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn.So I decided to test it for myself.Over four weeks, I ran a simple split test. For the first two weeks, I continued posting with hashtags. For the next two weeks, I removed hashtags completely from every post.The results were surprising.Overall engagement increased by 12%.Comments increased by nearly 11%.But the biggest jump came from one of LinkedIn's most important engagement signals: saves.My saves doubled.Based on this test, removing hashtags actually improved the performance of my content and encouraged more meaningful engagement from my audience.As LinkedIn's AI continues to focus more on semantic meaning, expertise, relevance, and audience behavior, hashtags appear to be playing a much smaller role than they once did.In this episode, I break down exactly what I tested, the results I found, why I believe this is happening, and whether it might be time for you to stop using hashtags as well.Try it for yourself, run your own test, and let me know what results you find.Want to see how strong your LinkedIn presence is right now?Take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
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How To Track and Manage Your Referrals with Nolodex
4w ago00:30:36Tap to summarizeJoe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting.A true serial entrepreneur, Joe has launched ventures in publishing, craft beer, wedding tech, and music festivals, always driven by creativity and a sharp eye for opportunity. He currently leads The Connective, a growing network of businesses that collaborate by sharing referrals and commissions. Since its launch, The Connective has expanded to more than 10 states and grown to over 300 members.To support the rapid growth of The Connective, Joe helped develop Nolodex, a platform designed to track and manage referrals. He now heads sales and marketing for Nolodex, with a focus on expanding into networking groups, Chambers of Commerce, and alumni groups. His two decades of marketing expertise give him a unique advantage in reaching and engaging these audiences.Joe’s relentless drive, innovative thinking, and deep entrepreneurial experience continue to fuel his ventures - and inspire those who work with him.Connect with Joe here:https://www.linkedin.com/in/joemindak/https://www.facebook.com/jmindakhttps://www.instagram.com/joemindak/www.nolodex.comDon't forget to take our LinkedIn Scorecard Assessment here:https://www.thetimetogrow.com/ecs-scorecard
Transcribe →2026 LinkedIn Algorithm Updates
Jun 1500:25:55Tap to summarizeWhat if the LinkedIn advice you're following is already outdated?LinkedIn continues to evolve, and many of the strategies that worked even a year ago are becoming less effective as the platform's AI-powered algorithm gets smarter.In this episode, we break down the most important LinkedIn algorithm updates for 2026 and what they mean for coaches, consultants, service professionals, and business owners looking to increase visibility, engagement, and business growth.Some of the key topics we cover include:• How LinkedIn's new AI-driven algorithm is moving beyond simple keyword matching and focusing more on the meaning and context behind your content• Why engagement pods and artificial engagement tactics are becoming less effective and can actually limit your visibility• How the first 50 words of your posts are now playing a bigger role in content discovery and distribution • Why dwell time, saves, meaningful comments, and conversations matter more than likes and quick reactions• What types of content are currently performing best, including shorter-form posts, vertical video content, and saveable resources• How LinkedIn is using multiple trust signals, including your profile, content history, engagement patterns, and expertise positioning• Why authentic thought leadership is outperforming generic AI-generated contentIf you're creating content consistently but not seeing the visibility, engagement, conversations, or opportunities you want, these updates may explain why.Understanding how LinkedIn is changing allows you to create content that aligns with where the platform is heading, not where it has been.Want to see how strong your LinkedIn presence is right now?Take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
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The #1 Microsoft Office Trainer and Adoption Consultant
Jun 1100:26:58Tap to summarizeAbout Jennifer Buchholz: The rapidly changing tech landscape won’t slow down to allow you to absorb information. Right now, we’re seeing explosive growth and innovation almost daily.Just when you have something figured out... It changes.Teams can become buried in an avalanche of information, coming from who-knows-what-source (or the telephone game, let’s be honest). They lose valuable time trying to figure out tech on their own, they make unforced errors when they don’t know what they don’t know, and they can (GASP) lose the organization money when overwhelm slows them down.That’s where I come in.As a Microsoft Office Trainer and Adoption Consultant, my greatest joy is watching an employee stop feeling intimidated and overwhelmed by the programming that’s supposed to be serving them. I believe that transformational technical training takes translation. I'm the translator.Instead of putting your people through hours of exhausting training that’s impossible to absorb because it doesn’t relate to their needs, I’m the “engaging geek” who makes learning fun and relevant to their job.By engaging your people in hour-long training groups, followed by study halls and practice sessions, I show them how to apply the technology to the specific issues they are having on the job, rather than to some abstract set of problems.I work with large corporations, small to midsize businesses, and non-profits. The people who typically reach out to me are MSPs, human resource managers, learning and development managers, and decision makers around sales teams, finance, IT and marketing. They’ve already invested in the tech. The software is locked and loaded, and without training, it’s going nowhere.I have over 20 years of training experience onsite and online. I’ve worked with over 500 companies since creating Excel and Flourish in 2012. I’ve worked with organizations as large as 45,000 and as small as 4. I see people leave my training sessions having gained three things:• Increased confidence in using the technology they’ve been given• More curiosity and excitement about what’s possible• Greater creativity – how they can use programs independently and to their advantage, for example, by adding their own automationsIf you’re looking for information on training, reach out via email to jennifer@excelandflourish, support@excelandflourish or DM via LinkedIn.Don't forget to take our LinkedIn Scorecard here:https://www.thetimetogrow.com/ecs-scorecard
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