Networth and Chill: Episode Summary – "You Can't Sit With Us! Bringing Diversity to the Country Club"
Podcast Information:
- Title: You Can't Sit With Us! Bringing Diversity to the Country Club
- Host: Vivian Tu
- Guests: Jackie Sky Muller & Marlon Muller, Co-founders of Recreational Habits
- Release Date: December 11, 2024
Introduction
In this engaging episode of Networth and Chill with Your Rich BFF, host Vivian Tu delves into the intersection of fashion, sports, and diversity with Jackie Sky Muller and Marlon Muller, the dynamic duo behind Recreational Habits. The conversation centers on redefining traditional preppy style and making country club sports more inclusive for people of color.
Origins of Prep Style
Vivian kicks off the discussion by exploring the historical roots of prep culture.
Jackie Sky Muller explains:
"Prep style came out of prep schools and then it went into Ivy League style... It was a mix of high, low tailoring and sportswear that felt very rebellious at the time." ([04:05]).
She highlights how the GI Bill and pivotal historical moments facilitated the spread of prep style across the United States, emphasizing its evolution from a predominantly white, affluent aesthetic to a more diverse and inclusive one.
Founders' Backgrounds and Personal Narratives
Vivian inquires about Jackie and Marlon's personal connections to prep culture and the associated sports.
Jackie shares her experience:
"I played golf growing up... I hated it at first, especially in the hot Dallas weather, but it has served me well in business settings." ([06:02]).
Marlon adds:
"I didn't play golf or tennis as a kid... My first exposure was in my 20s for work, and I felt like an outsider." ([06:48]).
Their diverse backgrounds—Jackie being Korean and Marlon from New Jersey—bring unique perspectives to the conversation, highlighting the challenges and privileges intertwined with accessing traditionally exclusive sports.
Founding Recreational Habits
The core of the episode revolves around how Jackie and Marlon founded Recreational Habits to bridge the gap in preppy fashion for people of color.
Jackie recounts:
"We needed clothes to play tennis and golf, but nothing was inclusive in the market. That's when we saw an opportunity to create something meaningful." ([16:55]).
Their mission is to provide stylish, functional apparel that resonates with a diverse community, breaking down the barriers that have historically limited access to country club sports.
Financial Journey and Entrepreneurial Insights
Vivian probes into the financial aspects of starting an apparel brand, especially amidst major life changes like marriage and parenthood.
Marlon candidly admits:
"That one collection was way more than 50 grand. If you run the numbers, we started with close to a million bucks all in." ([22:32]).
Despite initial financial missteps—financing the venture without a solid plan—they emphasize the importance of adaptability. Marlon advises:
"Don't be afraid to research and dig into what you want to do. But before you execute, make sure you have that information and a plan." ([23:20]).
Jackie complements this by encouraging entrepreneurs to start small and validate their ideas before scaling:
"You don't have to make everything so perfect to move forward. Sometimes, just putting your idea out there and seeing if people respond is enough." ([25:33]).
Mission and Impact: Promoting Diversity in Sports
A significant portion of the conversation focuses on how Recreational Habits aims to democratize access to sports like golf and polo.
Jackie emphasizes:
"We wanted to tell people of color that you do have an agency and a tie to these sports. It’s about sharing untold histories and creating opportunities for the next generation." ([11:14]).
They discuss initiatives such as hosting free clinics and partnering with organizations like City Kids DC to provide exposure and education to underprivileged youth, fostering a more inclusive sporting community.
Challenges as Founders of Color
Vivian addresses the unique challenges Jackie and Marlon face as people of color in a predominantly white industry.
Marlon reflects:
"We know our story, and the brand is an extension of our lives. It’s about breaking down barriers and ensuring everyone feels connected to something meaningful." ([30:21]).
Jackie adds:
"Being a go-to brand for someone playing golf with their boss for the first time means providing stylish, comfortable apparel that helps them feel confident and included." ([32:06]).
Their shared experiences underscore the importance of representation and the impact of authentic storytelling in building a brand that resonates across diverse communities.
Brand Strategy and Growth
The founders discuss their approach to branding in the digital age, leveraging platforms like Instagram and Shopify to build a direct-to-consumer relationship.
Jackie notes:
"With Instagram and Shopify, you can create a successful business without wholesale accounts. It allows you to stay true to your brand and directly understand your customers." ([46:19]).
They highlight collaborations with iconic brands like Keds, which emerged organically due to mutual appreciation and shared values:
"Nicole from Keds reached out because they were inspired by our campaigns on mood boards. It was an organic conversation that led to amazing partnerships." ([54:45]).
Future Plans and Vision
Looking ahead, Jackie and Marlon share their aspirations for Recreational Habits and their personal lives.
Jackie envisions:
"We want to lean into more technical elements, enhance sustainability, and expand our global presence, especially in Asia and Europe. Additionally, we aim to continue hosting clinics and promoting our mission." ([62:22]).
Marlon adds:
"Our goal is to balance managing the business with family life, ensuring the brand continues to grow while supporting our missions of inclusivity and accessibility." ([63:42]).
Conclusion
Vivian concludes the episode by reflecting on the profound impact of vulnerability and authenticity in brand-building. The heartfelt exchange between Vivian and the Mullers underscores the importance of genuine connections and mission-driven entrepreneurship.
Vivian shares a personal anecdote:
"I remember receiving a vulnerable email from Jackie about watching my content during morning sickness. That kind of authenticity makes a lasting impression." ([52:13]).
Marlon agrees:
"Bringing the consumer inside and sharing our journey allows people to connect deeply with our brand." ([52:13]).
The episode beautifully encapsulates the Mullers' dedication to transforming the preppy aesthetic into one that celebrates diversity and inclusion, making country club sports accessible to all.
Notable Quotes:
- Jackie Sky Muller: "Prep style came out of prep schools and then it went into Ivy League style... It was a mix of high, low tailoring and sportswear that felt very rebellious at the time." ([04:05])
- Marlon Muller: "That one collection was way more than 50 grand. If you run the numbers, we started with close to a million bucks all in." ([22:32])
- Jackie Sky Muller: "We needed clothes to play tennis and golf, but nothing was inclusive in the market. That's when we saw an opportunity to create something meaningful." ([16:55])
- Vivian Tu: "I remember receiving a vulnerable email from Jackie about watching my content during morning sickness. That kind of authenticity makes a lasting impression." ([52:13])
Final Thoughts:
This episode of Networth and Chill offers a compelling narrative on the intersection of fashion, sports, and diversity. Jackie and Marlon's journey with Recreational Habits serves as an inspiring example of how mission-driven entrepreneurship can foster inclusivity and break down longstanding barriers in traditionally exclusive arenas.