← Neuro Performance By Andy Murphy
Neuro Performance By Andy Murphy
446: Feast or Famine: Breaking the Cycle of Income Uncertainty for Entrepreneurs
01:11:16
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If you're worried about finances, then you literally, by taking a notepad and pen and designing the strategy or the steps towards what you want, starts to create a calming effect. Okay, we can reverse engineer that. We can start with the outcome and we reverse engineer it. Okay. And when we look at those steps, then we start fine tuning who you are in each one of those steps. Then your brain becomes used to expanding outside of this comfort zone or this neurological boundary. Makes sense so far.
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Welcome to the Neuro Performance Podcast with your host, Andy Murphy. Join us as we delve into the advanced high performance tactics he uses with his elite clientele across the globe. Let's unlock a whole new world of business potential together.
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What's going on, Neuro performers? And welcome to episode 446. Hope you're having an amazing week. Wherever you are in the world, whatever you're doing, I mean it every single time. I do. Do you know what? Life can be a little tough. And that's the main reason that I started the podcast long time ago. You know, we're just coming up to 4 million downloads, which I'm really excited about. And like, if you're a new listener, you're new listener. You know, we go quite technical on, on this show, but I want to also introduce like the, the guest. And as I say, over 400 episodes, we've got a lot of guests and a lot of content. Think about that. That's kind of like over 400 hours of me talking. That's a lot of talking. So thank you for even being here. I hope you enjoyed the previous episode. If you have listened to it, definitely go and check it out with Anya Chang. And she was incredible. She's leading development, development departments in, in Facebook, ebay, everything else. And she runs a really cool brand right now. What I love about Anya is that she has come from nothing and is just worked her way through the ranks. And it's kind of what I want to show with all of these guests. And I want to give you a little insight into these people's world. So what we do is we can model their behavior. We take on a certain belief or a certain perspective or whatever it is. And that's the idea with all of these guests. Right? That's the point. The other thing that I like to do, I haven't done them in a while. I'm going to start doing them again. It's where I take a clip and I break it down and I analyze it. And I've always done these just on audio. Right. But when I Get time. When I get time, what I'm going to start doing is actually just taking one of these clips and jumping on video and just. Yeah, just doing what I do. Analyzing these clips of these brilliant people that I like. Lots of knowledge in there. And speaking of knowledge, I'm not sure if you've been on them yet and if you haven't, it's probably a good idea to. These are my weekly lives that I'm doing right now. I'm not going to run them forever. I'm not. But right now just. I'm loving them. I'm loving them. I really spend time creating the slides. I really take time analyzing the data and listening to you. I do. I listen. And so what I am leaning into, I'm about to do actually this Wednesday. So Wednesday 12th February, I'm actually one. Doing one on sales. And one of the things that people know or not know about me, and you might be listening to this in your regular listen and you go, andy, you're not going to tell your story again, are you? No, I'm not. I'm not. I'm not going to tell my story again. What I'm going to say is I just posted a post on social media and it was interesting because I've been listening to you guys and what seems to. And girls. And girls, whoever, whatever, right? And there's just so many people out there teaching sales, and it's awesome. Sales are about tactics and strategies and you do have to get the fundamentals down. But the truth is, it's so much deeper than that. And I was just posted this on Facebook, actually. And if you've not followed me on Facebook, follow me on Facebook. You're not following me on Instagram. Follow me on Instagram. You're not following me on LinkedIn. Follow me on LinkedIn. If you're not on YouTube. I'm going to be focusing more on YouTube. So jump over there, you'll find me. But it was. This is the post I was just thinking of when I sold 22 properties. That's $952,000 each in today's money. Closed in five months at 100% close rate. That's what I did. I was one of the top performers in New Zealand and Australia for selling investment real estate. That's a $20.9 million run. No scripts, no second chances, just execution. At this level, of this level, I'm reading, obviously at this level, closing isn't about tactics. Everyone has skills. Everyone knows the game. What separates the elite is total control. Over psychology, theirs and yours. It's not just about what you say, it's how you shape their unconscious mind before the deal even begins. Master that. And closing isn't a question, it's a certainty. And this is something what I call subliminal sales, unconscious sales, subconscious sales, whatever you want to call it. But it really drives me crazy as this is high performance in general and high performance sales. It's about you, you know what I mean? It's about you and understanding how to pace and lead. And this is all unconscious, this is all idiomotive responses, right? This is all using subtle unconscious cues. And it's not just tactics and strategies. It's about you building yourself into a version of you in your nervous system and brain that you're able to change state or versions of you that steps into that high pressure environment or sail that and then is able to, well, kind of like control from an energetic space. And then what happens is you're able to read patterns, you're able to use language patterns, hypnotic patterns, neuro linguistic programming patterns. You're able to do something called guided discovery. These are all things that I'm going to put together. I'm actually going to be doing something really cool because people keep asking me about sales because it obviously is where my career started. And so what I'm going to be doing in a few weeks is I'm actually going to be doing a four hour event. It's going to be epic. I'm excited to be honest. We're going to have an mc. It's all cool things, right? But I want to show entrepreneurs like you maybe, but executive CEOs I want to show people who understand sales and want to take it to a whole new level. They've already good at negotiation, already good at sales probably right, because most people are, they've got a lot of experience these days. But what happens is, is people dip in performance, can't switch back on or just can't get that consistency or if the consistency is there, they can't handle the pressure. Because it's a lot. It's a lot. So I just want to help, right? So in a few weeks we're going to have this big event and I want you to be there because it is all going to be about around subconscious selling. What I'm going to do on Wednesday is what I was Getting to Wednesday 12th February 2025 is I'm going to do not a mini version of this, but I'm just going to talk about sales in the in these weekly Infinite Income Live series that I do. Right. So we all want to become an eight figure thinker. That's what everyone is. That's my brand. Right. If eight figure thinker. And so I just want to help. It's a free training. Be there or don't be there, it's okay either way. But if you want that edge, then it's there for you. Okay. So hopefully that helps. Hopefully that helps. The other thing that might help is today is today. So remember, I put a lot of energy into these, into these live trainings for you for free. And this is today. I'm going to give you, I'm going to share maybe the whole thing. We'll see stuff. I'll just send the whole thing. It's my birthday month. It's my birthday month. I'll give you the whole hour training. Okay. So today is about really ending feast and famine. So if you're a doing fractional CEO or fractional COO or you're a coach or you're a salesperson doing high ticket or you're in any form of consulting, this is probably a good episode for you. To be honest, this is probably a good episode for you. What we're going to cover is a few cool things and shall I go into them? Maybe I don't even need to go into them because I'm going to just press play and let you listen. Right. Of course, with these trainings I have to explain because the weekly and not everyone who's a regular person. So I do go into a little bit of detail about who I am and things like that. And so just if you know the story, just ride it out. Right? Just ride it out. It's okay. But then we get to the juicy bits and definitely you're going to want worth getting your notepad and pen because we go into some epic details, some massive strategies and why if you don't automate your brain and you don't automate your income streams to a level, what you're going to get is massive dopamine burnout. You're going to overload the prefrontal cortex. You're going to, you're going to really affect things. So. So that's what I wanted to talk about. Well, I do talk about it. I talk about it in this episode. I talk about it in this episode. So that's it. Shall I shut up and get on with this? Good. I thought you might say that. We got some also some amazing sponsors that are ready to go. So I'm going to get those going soon. But make sure you're sharing this podcast. Make sure that you're finding me on social media or at least heading over to my website. Andy Murphy Online. Andy Murphy Online. Andy Murphy Online. And if you sign up to just the Just My list, basically you can get notified when there's some cool stuff happening, like these lives, like this sales extravaganza that's going to be happening. So that's it. Have a beautiful day, enjoy this training and I will see you next time. Okay? Hello, everybody. Here we are. We're on week three, week three of January, which is kind of exciting. You know, it's kind of exciting. The reason I'm excited about today's episode is. Episode. It sounds like I'm doing the podcast. It's not the podcast. These are live trainings. If you haven't listened to the podcast, hey, 4 million downloads, 400 episodes, amazing guests, me talking. You're going to enjoy it. But today's about feast and famine cycles. What does that mean? What's it all about? How do we get over it? How do we handle all this? Well, we're about to go into all of that, so make sure is you have your notepad and pen ready. Very important. Cause you'll probably hear words and things you want to ask questions about or cover along the way. So we're going to answer those later. So the first part, as always in these live sessions, I do the experience. I give you, go through the slides, I do everything I can for you. Then the second half of this, if you've got questions or you want me to solve things or whatever it is, it's your chance to really interact with me and. Yeah, for free. Pretty cool, right? Pretty cool. So should we jump in? Thought you might say that. Thought you might say that. So let me click this, let me click that. And away we go again. And if you've been a regular viewer of these over the past three weeks in January, I really hope they're helped. I really hope they've helped. Right. But for those of you haven't, then I'm going to start nice and fresh for you. I'm going to start nice and fresh. Eight Figure Thinker. What is that? That's my brand. That's my signature course, my certification, my curriculum. And it's really like an encyclopedia. It's 40 plus hours. It's all about behavioral psychology, neuro, linguistic programming, neuroscience. And it really takes you on a journey from the foundations of being an entrepreneur, right up to expanding yourself right into networking, subliminal Communication, even nlp, language patterns. But before all of that, it's about building you. It's about building you into an eight figure thinker. Because the version of you that thinks at that level sees the world so differently, so differently to who you were before. That's the version of you that we're building. The beliefs, the attitudes, the language, the values of who you are. If you're thinking that, then it accelerates everything. Even if you've just got an idea to start a business, it's the same thing. We build this brain, we build this muscle, we build these neural connections. So it accelerates, like I said, into full expansion of who you are at that level. Business decisions, strategy, whole different game makes sense. If that does make sense, you can write in the Q and A part, the chat, but let's jump in because today's really exciting, Feast or famine. But this is what we're going to end today, or at least begin your journey to ending this, right? As an entrepreneur for 22 years, we've all been through a lot of crap, right? We have. It's just part of the journey. It's definitely not for the brave. So even you being here right now, I commend you. You owning or building a business, I commend you. And by the end of today's session, I really want to make sure that you have so much more wisdom of why you're thinking, feeling, acting the way you are when you're in Feast and also when you're in famine, right? And it is a cycle. So if you're in the famine right now, it's okay, we've all been there and I give you, want to give you one small little bit of advice. If you're in the famine, this is just where you are. It's not who you are. Does that make sense? Who you are is this incredible, powerful, confident, dynamic, fast thinking version of you, right? That's who you really are. This environment that you might be caught yourself in right now, it's just that it's just an environment, it's just circumstances and you're going to move past it and it's the other side. If you're in Beast right now and things are booming, you could be running 100 million dollar business listening to this, right? You could be a CE, whoever it is, I want you to understand we can expand on that, okay? And I know if you're in Feast, it also means that you remember sometimes when you're in Famine, right? So hey, it may be in the chat or maybe later we can help each other. So let's jump in today's agenda. Today's agenda, the problem feast or famine cycles and but what I'm going to give you is the neuroscience behind the pain. Because often what we do and we're in this, in this dark place, we look for strategy techniques about marketing and sales and we, we chase shiny objects and we look for the greatest and latest new thing that another marketer has told you. Right. That's going to solve all the problems. The challenge with that is it doesn't matter what strategy your, your, your following. It's okay if you're not built in here, if you're not designed, if you're not in peak state, if you're not your nervous system isn't conditioned, if your brain isn't firing correctly, you're not going to get the results that you want and it doesn't matter how hard you try. Right. Does that make sense? Comments? Please give me them. Okay, so number two, what we're going to do is the solution, right? And that really is building predictable revenue models, obviously. Right. If you've got reoccurring revenue, it's a good thing. But what I'm going to show you about from the brain aspect, I'm going to show you why it's a good thing to use these marketing tactics or strategies, which is what I do. Strategies, Right. So if you've got a business right now, we analyze who you are, we analyze the vision that you've got for the business. We can look at the whole branding, we look at the strategies that you're in and you've got implemented already. But from there what we're going to do is make sure they're fine tuned. Okay. Inside and outside is what we must do for any successful business. But what people think is that all the external side is what's going to create results. But anyway we're going to get into that. Number three, positioning yourself for high value clients. Right. And probably who you are on this call is the next slide is going to, is going to cover that. Right. So the fourth thing is neuroscience of predictability. Then I'm going to give you some action steps so you can implement these today. Sound good? Awesome. Should we get on? Thought you might say that. Let's jump in. So this is really for CEOs, founders, consultants, real estate executives seeking rapid elite expansion. If you don't think that is a box that you're in and you're running your own business, doesn't matter how big, how small, you fit into one of Those categories you do. You're a CEO, you're a founder, you're a consultant, you're an executive, Right? Even if it's just you and a couple of people, that's okay. So why are you here today? So you could be stuck in a loop, unable to break into high leverage roles or untapped blue oceans of income recognition and influence. Right? That might be where you are. Or you're ready to accelerate into the next stage of your business in record speed. That might be where you are. But either way, pay attention because really, you're going to get so much out of today. So make sure your phone's off. All of that good stuff. Be here. Not for me. I'm okay. Do it for you. Makes sense. Beautiful. So let's keep going. So let's connect and design the strategy you need to accelerate into blue oceans and infinite income. As I say in the chat, you have what, you have a WhatsApp link. It's a group. You can talk to people, right? We've got Tanya in there, we've got Sarah in there. There's some of the people that you're probably going to speak to first, right? Or you might get lucky and you talk to me and that's cool too. So let's jump in. What's the truth? The truth is all business success originates from a new idea. Understand what that means? All business success originates from a new idea. The wheel. The wheel got created because someone had a new idea. This laptop, this microphone, right. This T shirt, it all happens from a new idea. Usually it's to solve a problem. Okay. An issue that's, that's entrepreneurism. That's, that's marketing, that's branding. That's all of these things. But let's take it to a psychological aspect, right? Even if you don't know who I am, by the way, we're going to get to all of that, but I just want to help you instantly and make sure that you're in the right place. So we've got to make sure that the new idea comes from who you are as the eight figure thinker. What is possible from the eight figure thinker and your ability to stay laser focused and in flow under intense pressure comes from you, your identity of being an eight figure thinker, not a fourth figure thinker. Right? Two very different versions of you. We're going to get more into that. So the truth, the another truth is the rules of wealth have changed. We're in 2025 and if you rewind a year, right, you realize how much has changed? It really has, right? In marketing, in the world, right? Everything's kind of changed. Rewind it. Two years ago, three years ago, four years ago. Who you were then is not who you are now. Does that make sense? Who you are in 12 months, two years, if you keep expanding and growing, is a whole different version of you. That version of you. Why can't we create it now? This is how we. I fold time with clients, right? This is how I speed things up. Because the truth, again, another truth. The world is evolving faster than ever. Titles no longer guarantee security like they did 10 years ago. Companies don't offer stability because they come and they go. Success isn't about what you've done anymore. And I'm sure you've got your own story. Success is about who you're becoming, who you're building, who you're growing and expanding into. Makes sense. Yeah, makes sense. So no one saw the impact of AI in business. No one can truly predict the impact of quantum computing except for the people that do become and continue to lead the world. And that's what I want for you. The other side of it is the pain of staying stuck. Even for most successful leaders feel mounting pressure with the economy, stuck in familiar comfort zones and invisible roadblocks which basically cap what's possible. But again, old and new versions of you. So if this resonates with you, and I hope it does, Leaders across industries are struggling to break through in a world that revolves. Revolves, kind of does, but rewards bold evolution. We have to change, we have to grow. We. It's the most important thing. Okay, so do you know this guy? Yeah, I hope so. And these are slides you've probably seen before if you're a regular listener. But we're gonna get into the rest of the show. Okay, Coordinate a show. It's like I'm recording the podcast. But I attribute as much of my success as what I've learned about the brain, as I do, to my understanding of economics and investing. Ray Dalio, one of the greatest investors that ever has been in the history of the world and comes from such a humble background, yet he's be created so much success. And he understood very quickly that the psychology is the secret sauce of any business performance. Okay, so if you don't know me very, very quickly, very, very quickly, because I want to get into the juice today. I'm Andy Murphy. I spent over two decades helping elite leaders, okay, Rewire their brains for clarity, resilience and blue ocean thinking, attract world class opportunities and build elite networks. And transfer pressure into power. Okay. And that's by unlocking their full potential. Designing genius to see the patterns of business finance in the future. That's what I've done. That's what I've done for 22 years. And what makes my neuro conditioning and strategy approach very unique is the neuroscience, the psychology and the proven systems. And you'll see who I've worked with in a moment to expand your influence, income and impact. And it doesn't matter where you're at right now. I promise you. Promise you. We work together, everything changes. Sound good? Beautiful. Again. In the chat. In the chat. If you're, you're following along. So unlocking the exact same protocols I trained billionaires with 300 million dollar CEOs. World champions, royalty, celebrities and eight figure thinker thought leaders. That's what I do. Okay. A little bit about me. So why now? Why is this the most important time? Why is this moment you listening to this thinking the things that you're thinking is the most important time to, to step up, invest in yourself. Because the future, it's kind of uncertain, you know. And we have to stay ahead of the competition. We do. The new generation does not care what you've done before, what your title was. They're coming and coming and coming. And I just want to make sure that you are at the cutting edge of yourself and the industry you're in. Good. Cool. So let's jump in. So the problem beast of famine cycles in business, as I say, if you're an executive, you're running your own, your own business in any capacity. You could be a trader, you could be a fund manager, could be as I say, whatever is CEO, founder, consultant. The psychological pains that we go through on a daily basis is what most people in a 9 to 5 job will never understand. This does not switch off with thinking in the middle of the night. We're solving problems, right? But the challenge with that is when we have unpredictable revenue. It creates anxiety because we're constantly put ourselves in a fight or flight response, right? And that becomes sympathetic nervous system becomes a dominant trait. It becomes we are just used to being in anxiety, right? When we're in this feast or famine. So over, over reliance on one project. So if that goes and that was your income stream and you got into this comfort zone, it becomes a massive problem, right? And then what happens is we'll talk about this more and we have over the previous weeks, but we can burn out. Burnout means our nervous system cannot handle the intensity or the unpredictability okay, what that does then is we spin in these circles, these psychological circles, right? And we feel that we never have enough time, never have enough time in the day, never have enough time to complete projects. And what happens is, is we're constantly searching for a motivation chemical. The motivation chemical is dopamine. Dopamine comes from novelty. It comes from new. The new can be a self sabotage pattern which can hold ourselves back. The new can also be the growth of a business. Okay, does that make sense? So what I do for people is we do kind of delete what's stopping you and instead install the right ways of thinking, feeling and acting. The brain, it works like a muscle. And so we have to keep pumping that muscle to build those habits. Right? And the basal ganglia, do you remember that from. From session two. Yeah, the basal ganglia, Right. So the other side, fear of risking or scaling risks, right? So struggling to secure premium clients, feeling stuck in reactive patterns. None of this is to do with marketing is. None of this is the latest and greatest techniques. Do you understand? It's like an equation that everybody, not everybody, like so many entrepreneurs miss because they've got a brain, so they think they know how to use it. It's not the case. Right? So neuroscience insight around this. I hope you're following along. I know I'm going fast and furious, but I hope you. I can slow down for you, but I hope, I hope you're following along. So the stress of unstable revenue activates the amygdala, right? Which is the fight, flight or freeze response. Do you know there's a fourth one? Do you know this? Everyone talks about the fight or flight. Sometimes we talk about the. The other third one, but there's a fourth one. It's fawn. Fawn. Right. Conversation for another time. But the unstable revenue activates this fight or flight response and it puts us into survival mode. The challenge with this survival mode, besides it being massive pressure and stress on your nervous system, it also releases your body, releases high cortisol levels, okay? And it reduces prefrontal cortex activity, leading to reduced focus and poor strategic planning. Prefrontal cortex, you need to go back probably and watch the first two again, right? Prefrontal cortex is like the CEO of our brain. It wants to put things into rationality, right? It wants to create logical decisions. If we have high cortisol levels, which is the stress hormone, because we're constantly in a fight or flight response and we're trying to constantly get out of it, which puts us in more of a fight or flight Response, right? Then we're unable to think clear. This is what brain fog is about. Do you know, some days you just can't, you can't get it together. That's because of high cortisol levels. I want to show you how to reduce those. Right. I want to show you how to condition your nervous system. I want to show you how to switch on and be that eight figure thinker. So the limbic system creates emotional resistance to change. What's the limbic system? Look at the diagram there. Right. What does it say? Emotional state. It's the part of your brain that holds the emotion. Okay. So if the emotion is fear, pain, anxiety, or our brain is patterning to past mistakes dominantly, then what happens is this becomes again the brain. What wires together, fires together. Right? So when we start creating these habit formation this way, it kind of, it's the way we see the world. Right. A dominant emotion dictates how we perceive the world. It's what I call an emotional driver. If you're happy, your beliefs, attitudes, language, everything is happy. If you're stressed and sad, then how is your view of the world? Makes sense. So these are the first things that we have to address. What is playing inside of our unconscious mind? Remember conscious, unconscious mind, okay? Unconscious mind is what, that's our body mind. The bit of your mind that blinks you, breathes you, affects your lymph system, your heart rate, also your behaviors. Right. It automates. So when we understand that what's keeping people stuck in a safe but unproductive patterns, right? Safe as in we are perception, it's safe. Doesn't mean we are safe. Right. So how do we do this? How do we get around this? Storytelling activates the neurocoupling effect, building emotional resonance with potential clients. So if you're going into a meeting and you're pretending to be stressed or not to be stressed. Right. You're pretending and you're not calm, then what we have to do is we have to change that emotion. Because otherwise the client or potential clients, right. Is going to feel it intuitively, unconsciously. And that is what we're trying to build rapport with is the unconscious mind. Now there's techniques in all of this. So by building emotional resonance, meaning we bond with them on a deeper value level, they begin to trust us. Right? This is where we start to go into persuasion and influence and things topics for another time. So NLP technique for yourself is future pacing to create a mental roadmap. Now how you do this, if you're worried about finances. Then you literally, by taking a notepad and pen and designing the strategy or the steps towards what you want, starts to create a calming effect. Okay, we can reverse engineer that. We can start with the outcome and we reverse engineer it, okay? And when we look at those steps, then we start fine tuning who you are in each one of those steps. Then your brain becomes used to expanding outside of this comfort zone or this neurological boundary. Makes sense so far, understanding. So this is what I want you to understand today. This is why I started with the eight figure thinker and the old version of you, okay, Eight figure thinker is outside the boundary condition of your thinking. The more we pump this, this is the version that sees such an expanded version of your life, your finances, who you are, what you're capable of. From this version, we design what's possible. We reverse engineer it into micro details. We can go right down to the next task that then starts to allow your brain to see what's outside this box, which then calms it down. Makes sense. So number two, the solution. Well, I kind of give you one of them then just then, right? I kind of give you one of them. But the solution, let's look at some statistics. Okay? Businesses with predictable revenue streams, right? Remember, that's what we're doing today. What we're trying to do is build you into this. Switch off the amygdala or the fight or flight response, right? Because then we can think, think differently. If we create predictable revenue streams, then what it does is it allows us to be calm. Okay? So predictable revenue streams, as you can see on the screen, there are 30% more likely to scale profitably. Because once you have a model, a business model, you could be a trader, you could be, as I say, whatever it is, but whatever that is, if you know it's going to happen again, it's predictable, then you can feel confident to be able to double down, triple down, quadruple down on that strategy. Makes sense, not rocket science, right? But hopefully this is helping leaders who also make processes report 25 increase in strategic decisions. And that capacity is the key word. The capacity is when we are removing the dopamine loops, when we're removing the brain chemicals that we don't want. And that allows ourselves to think clearly, right? Plain and simple. We can talk about neuro conditioning strategies there. Anchoring confidence in sales conversation, using visual techniques to rehearse successful outcomes. All of that is the most important thing. But I can't really go into it all this week. I need maybe February, I'll Start teaching you some of that stuff. But just to give you an understand about visualization. It is the language of the unconscious mind. It is the language of the brain. And just like speaking Spanish, right, Which I'm not very good at, but I kind of live in Latin countries too. It's when we don't speak the language very well, then we can't communicate very well. And that's the same with our brain, right? So do you know that there's 64 components that make up a memory? And each, each component is actually means something else. And again, right, we're speaking a different language. So you need to get really good at speaking that different language. Makes sense. Okay, so automate and delegate low value tasks. What that does is it frees cognitive resources for higher leverage activities. What I call money moves. Okay, again, just giving you little glimpses today. Little glimpses and we'll talk about more about that today. So Predictably, revenue models, 50,000 a year, consulting agreements, monthly subscriptions, different models, right? You have more high end. So you need less, okay, Obviously less people. What that does for some people is that makes them calm because they can give the all to a few people, right? That's like buying a Bugatti, right? Or a Ferrari. Subscriptions means that two different audiences as well, by the way, right? Two very different audiences. I work with the higher audience, although we can, we can work the finances out a different way. Subscription models can be high, right? But often they are smaller. So you're going for more of a mass audience, right? Think of high end luxury goods versus. Versus. Yeah, throw away. What is it? One, one use clothing, right? Each serve a purpose, each serve a purpose to a different demographic. So we have to be very, very clear on what your demographic is. The truth. Outdated business is the outdated way of looking at business. Like I've said about the marketing and everything, it's always externally action driven. And when we are hurting or stressed or anxious, we tend to latch on to something outside of us because it feels more tangible, right? It feels safer, but it's not, it's absolutely the opposite. What gives you the feeling of flow states? What gives you the feeling of confidence can never come from external. It does give you a temporary dopamine hit because it's novel. So then you feel safe. But if we don't change the neurological patterns, the behaviors internally, then what has, what happens is it's kind of what. Well, my concept is you get a snapback effect, right? So imagine a rubber band, you stretch out feeling good, get triggered because the neurology the mind muscle isn't big, thick and strong, yet we snap back right into the, the old version of us. We understand the brain is like a muscle. The more we repeat that pattern, we. It's harder and harder to get outside of this box. Right, but everything we want is outside of this box. Makes sense. I hope so. I'm trying to go fast to give you all this information, but I hope that makes sense. Right. If it does in the comments, in the, in the, in the chat. Right. So I can, I can help you a little bit more later. But making sense so far. Right? Good, good. Outdated business growth. Again, it's a marketing term that just drives me crazy. The grind. Oh, I've got to grind this out. I'm struggling right now. Gotta grind. You never want to grind there. Never want to grind. Why? Because look at that concept, right? The grind literally means verb action. Reduce something, right, yourself in general to small particles or powder by crushing. Is that what you want to do? Is that what you want to do with yourself? Isn't that the opposite of self worth? Isn't that the opposite of confidence? Yeah, but we're taught this so much through the marketing space and the entrepreneurial culture, through social media that it's just become a norm. But it's a terrible thing and we have to stop that. Number three, positioning yourself for high value clients. So you might be a consultant, executive, CEO, whatever it is. Right. And, and, and so we're talking about a little bit more specific to do with the consulting side. Or maybe you want to move into fractional, right? Fractional, CEO, cmo, coo, or, or executive. Maybe you're feeling capped in, in the job that you're doing. Same with trading. Same with trading. Right? We can look at the strategy. You can, you can move from scalping all the way up to, to, you know, day trading. You can look at long term strategies. We have to look at your risk tolerance. We also have to look at your, what you're trying to do to generate income for yourselves. We have an immediate short term, medium and long term strategies. That's the same with business. Same with trading. Same with raising funds. Same with vcs. Same with, same with running a business as a CEO. Same with just being a coach. The same concepts. Okay, so I love this quote. I love this quote. Okay. And Peter Thiel, don't know Peter Thiel. He was actually one of the founders of PayPal. So he's a clever boy. Done so many different things. But I love this quote and that's what I love to do with clients, right? And maybe we can't achieve 10 year results in six months. It's quite tricky. It's a lot. Is it possible? Sure, it's possible, right? Of course it's possible. Most things are possible. But we also have to be a, a little realistic. A little realistic. Not very realistic. Just a little realistic. And what that means is that, well, why can't we take a 5 year goal and do it in 3 years? Or why can't we take a 3 years goals and do it in 18 months? Right? Or why can't we take an 18 months goal and do it in 6 months? We can. The thing that stops these things happening is never generally the business model, although it can be for sure. And we can talk about that. It's generally who you are running the business model. Does that make sense? So if we go out of our own way, we stop the noise, then what happens is we have acceleration. The road is clear. Okay, the road is clear. It's like we're in a tunnel and these things are happening to the left and the right, the left and the right of us, but we're just in a tunnel of laser focused in below. Make sense? So this is often the problem with a product or service, right? And that's why we talk about messaging, all of these things. But the product and service or the brand, and it can get tricky. It can get tricky. Even with my own businesses. It takes a lot of thought, you know, it takes a lot of thought, takes a lot of planning, it takes a lot of research to really dial in things. And often, and I've had this issue in the past, struggle to communicate the unique value or the usp, right? The unique selling point, what distinguishes your brand, your product, your service from everybody else. And that's the same with any business. Any. What you feel is a saturated industry potentially doesn't really matter, right? That saturation is only because you haven't created something called a unique mechanism. Okay. Conversations for another time. But a unique mechanism is something unique, unique combined to create new. Does that make sense? So it's also the lack of trust and authority in the market. So if you're concerned that things are unstable, then you're not going to double down on what you're doing. If you're trading, the market's unstable, right? If you're, if you're moving into the health space or you're running whatever it is, whatever it is, you just haven't created that unique selling point or that, that angle in the market that you can trust because the truth is, besides AI, right, what industry hasn't been around a long, long time in some way or another, it's just been reframed. Does that make sense? So if you can reframe it in your head, you can build yourself into being comfortable and confident in that unconsciously, then we're able to move forward at exponential speed. Okay. Solution. Well, I just kind of went through some things. Right, but clarify unique value, leverage, neuro influence, like I spoke about before, that's storytelling. Storytelling is. Goes back to when we were deep into tribes and they used to pass knowledge on this way. But why? Because our brain literally remembers the emotion of the emotional experience it has and links it to products and services or ideas or concepts. So when we can do that with your brand, your vision, your life, whatever it is, then things change. We build authority to publish thought leadership network strategies and feature testimonials. This could be a sales page. This could be your website. This could be a PDF, an email, right? It could be whatever it is. But the truth is behind that what we're doing is we're triggering emotion. The emotion again, like I said before, elicits a response. The response could be pain, could be pleasure. And you might be watching this and going, I get all that, Andy, but I'm still feeling freaked out. Okay, then this is an external thing, right? These are strategies and tactics. And if you're feeling like that and having that emotional reaction, then it tells me that we have to do a lot of internal work, can be done very fast, right? It doesn't have to take years and years like a psychologist or all of those things. It doesn't have to. It's not therapy. We're interested in performance, right? So the strategies I use are fast, right? They're effective. It's 22 years of rewiring people. I'm the guy used to be very known for this. I'm the guy that used to get brought in as a fixer. That'll be fixing a salesperson who's. Who's not not performing. That's fixing an athlete that's not performing, right? That's fixing whatever it is. I'm the guy that gets brought in and switches people on to take action. Action, right, is. Is what all we all want. So action step. Identify three success stories or outcomes you can showcase this week for yourself. You could go back all through your clients, you could go back through all your businesses, you could go back through personal experiences, but by sharing these through social media or build them into your brand or slide deck like this, then, it showcases a different side of you. It's, it's, and that's what people are going to connect to, is the deeper value elicitation that both people respond to. Connect to mirror. Okay. The neuroscience of predictability. Do you know something? It was so funny when I, and I came up with this concept a month or so ago, a couple of months ago, and I was going to do these slides and I was going to do these experiences. I, I really tricked myself into thinking these were just going to be 30 minutes. 30 minutes for, for these slides. 30 minutes for Q and A. No, I, I, I, it's never gonna work. And I, I tricked myself. I knew it wasn't gonna to work like that. I knew I was going to talk for longer. So. Number four, the neuroscience of predictability. But I hope you're enjoying this. I hope this is all helping. Making sense. Getting little golden nuggets, thinking about your future a different way. Thinking about yourself. What? You get the idea, right? So why predictable revenue reduces stress. It's pretty obvious. Pretty obvious. Right. And I've covered lots of it today. But we don't, we're tribal creatures. We really are. We're tribal creatures. We've got genetics that are so outdated. We're not out there hunting and gathering anymore. Right. But it kind of, we are because money is now the, the hunting. Okay, but it shouldn't be. It shouldn't be. Money shouldn't be your focus. Money should be the byproduct of you performing at your best inside of your business to serve or help or solve an issue. Right. Again, different in the finance world, depending on what you're doing in the finance world. But that, that outcome could be. I'm going to hunt for, for money. But it's not really hunting for money. It's hunting for outcomes. Right. It's hunting for the, the execution of the perfect trade or the perfect result. And so that's what the, the, the, the goal should be. The focus should be. Make sense. So dopamine stability, it's, it's, yeah, the motivation chemical. Right? The novelty chemical. So consistent income creates dopamine rewards, reinforcing focus and drive. Amygdala control means predictability, which lowers cortisol levels, allowing for calm, strategic thinking. Not enough is done for, for nervous system regulation. Do you know what a micro trauma is? Do you know what a micro trauma is? Micro traumas. Maybe you do, maybe you can explain it even better than me. But as an adult we can have up to like about 300 micro traumas that are pinpricks in our nervous system. So these can be associated through anchoring or stimulus responses to everything inside, everything outside. The future, the past. It could be connected to so many things. Things. These are the things we work on. Okay. Leaders with a reoccurring revenue model experience a 50% decrease in stress and a 20% increase in productivity. Makes sense though, doesn't it? Makes sense that if we calm you down, we train your brain, we teach you routines and systems predictability then. And we look at your business model then, because we're looking at your business model because we're tuning you up, then what happens is what? Well, yeah, of course we're going to be calmer, but then it's about that consistency. So it's not up and down, up and down, up and down, up and down. That in itself causes stress because that becomes a habit of going up or down or sabotaging. When you're about to succeed, you're about to hit blue oceans, right? You're about to move past the bounds boundary. Everything's in flow. Maybe you've had this experience. Everything's in flow. And then suddenly, suddenly it's like. It's like the rug gets pulled out in front of you and it's like, oh, this again. Oh, this again. I was so close. I thought I was gonna make it this time. It's got nothing to do with what you're doing. Makes sense. I hope so. I was going to say more stuff, but let's just leave it there. So. Neuro tip. A neuro tip I give is gratitude. Journaling activates the prefrontal cortex, helping you focus on abundance instead of fear. I wrote that and it sounds really cheesy. It sounds really cheesy. But when we start to understand the neuroscience behind something called heart coherence, right? It's all in the eight figure certification, it's all in the members clubs, and it's all under the on demand coaching that you do with me inside of the members club and all the rest of it. But it's going to teach you for heart coherence. This is leveling off the, the, the, the, the, the, the, the wave basically of, of your heart and your brain. And this is a whole conversation for a different time. So we're moving from an amygdala response to a heart coherence response response. This is where we become more instinctive. We can think clear. Cortisol levels are massively reduced. Okay, Makes sense. Helpful. You probably know what you need to do right now. Probably right? So this is the other thing and I covered this especially in, in session one. So if you week one, January 2025, go and watch it because we really talk about dope mean but what often happens is we're constantly switching, right? We're putting out fires over here, fires over here, fires over here, picking up the phone here, chasing this, chasing this email. I've got to answer this. Hammering social media. This changes our state, our version of you business state, relaxing state, two versions of you, two different focuses, two different attitudes. We're going to get into more about that in a moment. Dopamine. We have a certain amount of it and we don't want to burn through it. Makes sense. Again go, go to. Go to week one again. Cognitive load trap. This is what I gave away the time playbook in week one. That if you're doing week three and you didn't get that WhatsApp group message me, I'll give it you. So everything I've been talking about the eight figure thinker, right since. Since the start and there's a reason. There's a reason and I've covered this some of these slides before and all the rest of it. But identity is the most important thing now what people get wrong about identity is. Is that right? This is my identity. This is who I am. That's coming from an ego. I have issues with ego. I think people, I think business and life should be led from who you know you are, right? That's more heart coherence. Who I am, this is who I am. I'm a businessman, I am this, I am that. That's coming from an ego. And when you get deep down into what ego is, it's. It's a self protecting mechanism. Does that make sense? So I can go really deep into this topic, but from that identity of who we think we are, who we think we are, right? Without knowing ourselves, then we create again old eight figure. The old version of creates an outcome, develops a process, reverses engineer the strategy, right? Because it comes from an identity. It's a problem because an old outdated identity has outdated beliefs of yourself. The future, the past. What's possible. Money as an attitude. Well, attitude of what could be. I ain't good enough. You talk to yourself a certain way. You communicate with others a certain way. Your focus is a certain way. How you value yourself in your arena or your space is a certain way. The habits that you're building, the discipline from certain state changing to mornings to stepping into business meetings or mergers or sales or trading, all of these things, habits Right. The vision of what you are capable of in your business life, motivation, traumas, nervous system regulation, brain chemicals, old, outdated you. So what do we have to do? We have to change this, right? We have to take action to a different place, right? The new neuro updated identity is the eight figure Thinker. So my question to you is this. Whatever's going on in your business, whatever's going on in your life, whatever it is in every way would the eight figure thinker version of you be doing what you were doing yesterday or maybe today or maybe you get the idea, right? Probably not. If you already were earning eight figures a lifetime, a year, a month, a day, an hour, a minute, whatever it is for eight figures for you, right? It's a concept. I would that version of you be have those beliefs, those focuses, that vision. Maybe, maybe not only you can answer those things. Okay, so again in the chat you can ask me questions or click on the WhatsApp group and ask me more questions of how I can fix this for you. So that's the ultimate thing. The eight figure thinker version of you is fully expanded and maybe you don't want any of that bling noise, right? And I get it, it's okay, it's okay. I don't really want it. I've been around it all but I don't, I don't care about it. And a lot of these people with businesses that's about speed and ease by the way it's not necessarily they're not going to show anyone this and if you're showing on social media generally you haven't got the money. You think? I know from personal experience when I'm around my friends who are multi generational, true, true wealth and they are keeping quiet with their wealth. That's true wealth is keeping quiet, right? It's not showcasing it because you don't want the attention. If you showcasing your money well we need to work on you, we need to work on you. So my question, who are you really? If you were unlimited today, what action would you take? What would you do different? What would you decide to change? Make sense? Makes sense. I hope so. I hope so, right? I am here to help in any capacity in any way from a one off session all the way up to working with me ongoing all the way up to being in the members club or just getting access to the, the eight figure Thinker university, the, the course or even just messaging me on WhatsApp and asking me a question or even after this in the Q A happy to help in any which way I can, while I can. Right. So real life case study of Emily's transformation. When Emily came to me, it was. She was definitely in famine. Okay, Extremely talented. Extremely talented. But Emily was, is a CEO I haven't spoke to in a while, actually. Maybe she's not a CEO anymore, but I think she is. And she wanted to showcase those skills, right? She wanted to be a fractional CEO. And again, when you're in this famine state, it seems so crazy to think about a subscription model for a fractional CEO. But when we switched her on, right. And changed that into the eight figure thinker, what happened was it was like, of course I'm going to charge 50k a year for the subscription model because the value that I bring, right? The value that I bring is immense. Right. I can, I can change people's lives very, very quickly. So because when she got that belief right, then what happened was she was able to secure five clients in three months, reduce the working hours by 20% while doubling her income. Actually, it was more than doubling her income, but the reason why she was able to reduce it by 20% is because she had clarity. She was in flow state. She, her brain was fine tuned, she knew what she was doing. She knew how to reset herself again and again and again and again. Makes sense. So neuroscience insight is by automating client retention systems and really reduce decision fatigue and redirect their energy to the business growth. When we get rid of the noise, right? Rid of the noise or the cognitive load, right. What happens is, is you can just think clear. You're not waking up in the morning or going to bed with anxiety, right. Or stressed out or your mind is spinning. These are systems and routines that we train you in to make sure that you're like an athlete on game day or the finals of the Olympics, right? You are there. That's what we want for you. Okay, so question, another question. What high leverage activity would you focus on, right today to create the biggest money move? And what I mean by money move is what is a high leverage decision or behavior or movement, right, that's going to create the biggest ROI for you? It could be just connecting with that person. It could be doing outward outreach. It could be doing whatever it is, or it could just be sitting still for a bit, right. With a notepad and pen and just thinking could be changing brain waves. I haven't spoke about all of this stuff, right? It could just be that. But if you were to be truthful to yourself, what do you need the most? What you need the most right now. Makes sense. Maybe you want to put it in the chat. I'm going to look at the Q A in a minute. We'll get there. WhatsApp group. You got it. So your week three mission, are you excited? I hope you're excited. Hopefully this has helped. I really hope this has helped. I takes a lot of work to put these together for you. It doesn't just happen by accident, but I'm committed to helping. I'm committed to helping entrepreneurs like you really change the game. Because I really believe entrepreneurs at any capacity are the people that are going to change the world. I really believe that because of the innovation, because of the character that comes out from building a business. So audit your client pipeline. If you're a trader, slightly different, we'll talk about then state changing and flow states. If you're building a fund, then that's a different thing. Again, if you're a consultant, executive, CEO, founder or whatever it is, then this is definitely for you. Or you're building a business in real estate. This is definitely for you. Okay. So audit your pipeline. Identify high value opportunities versus low impact clients. Now that might seem scary, right? And I'm not saying depending on your financial situation that you shouldn't take on low impact client meaning lower paid clients, right? But ultimately by taking those on, you could start to transition into high value opportunities. That could be being around the right people, it could be just doubling your prices, but knowing that you're going to give everything you've got and creating a guarantee that you're going to make sure they get a result. Right? That's it. Because you're probably going to give as much heart and soul to that person is if you charged a dollar or a million dollars, right? So building reoccurring revenue models. Yes. Creative subscription retainer, a tiered packages and the truth is create results for people. The. The world has got the world in. In the social media marketing, that Internet marketing world, which I'm a part of for sure is very important to understand. But it's not everything. You come first. You have to. You're the one leading the ship, you're the one driving the car. If you're not in peak performance, if you're not dialed in, if you're not switched on, if you do not know where you're going, if you do not have clarity, right. If you do not have the right strategies, you're not going to achieve what you really know you can inside. Does that make sense? So hopefully this has helped. So neural conditioning for sales Implement systems. Call to action. Yeah, we. You. You can read that stuff right now, right? I can again, I can go deep into the, the psychological aspect, but there's in the eight figure think of course again the university, there's 40, 50 content. Right. So week four. Week four. This is a good one. This is a good one. So the burnout cure. The burnout cure, right. It's only a cure if you do things right. It's only a cure if you take action. It's only a cure if you adopt these behaviors. Right. It's only a cure if you, well, put yourself around people like myself or. So number four, week four. Learn how to reduce stress by 50% in minutes. Would that be helpful? Yep. Build resilience and clarity with neuroconditioning my systems. Would that be helpful? Yes. Master emotional control under high pressure. Would that be helpful? Yes. So make sure that you're turning up for week four. Make sure that you're sharing this with people. Make sure that you're connecting and chatting with me or the team. Make sure that you're here. Right. So teaser burnout is. Isn't inevitable. Resilience is a skill. So let's master this together. Sound good? Everyone happy? Write in the comments, Write in the chat. We're good to go. Beautiful. So you want to connect with me deeper. Remember, if you're a CEO, founder, consultant, real estate or executive seeking rapid elite expansion, or you're stuck in that loop and you are trapped and you want to get into blue oceans of income, recognition and influence, let's connect.
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That's all for this episode of the Neuro Performance Podcast. Thanks for tuning in. Remember to stay connected, rate, review and visit andymurphy online to take the next step towards unlocking your pure potential. See you next time.