← Neuro Performance By Andy Murphy
Neuro Performance By Andy Murphy
#450: Billionaire Psychology with Richard Wilson, Family Office Club Founder and Andy Murphy
01:14:55
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- [00:00]
A
Happy to, happy to share. It seemed like we think very much like each other and think about the same types of things. I think your evolution of the tools and processes are light years ahead of me because it's not my deliverable to make those so concrete. A lot of the stuff I do is kind of intuitive and just out of selfish productiveness, you know.
- [00:19]
B
Well, thank you for that. I appreciate that. You know this is. But you, you, this is my like my passion. This is like my. This is I've done for 23 years. This year I'm getting old.
- [00:29]
A
Foreign. Podcast with your host Andy Murphy. Join us as we delve into the advanced high performance tactics he uses with his elite clientele across the globe.
- [00:46]
B
Let's unlock a whole new world of business potential together. What's going on Euro performers? And welcome to episode 450. So today. Today is an interview that really really I genuinely loved in every aspect. It was someone I'd wanted to get on the show for quite a while and it was really interesting that as I deep dived into who Richard was it was, it was amazing that he's got such a. He's got a psychology background which you got at Harvard. He's an extreme sports athlete, he lives by the beach and this episode, it's kind of we just nerded out together in so many amazing ways. Now obviously you know that my especially been a long term listener. You know we've done over what 400 and 450 episodes today and it is the 1st of May 2025. So what's really interesting is that over the past few years as you know I've changed really specifically my focus to be working with people in finance, hedge fund managers, things like that. People who are running well, big portfolios or deal makers or people who are in extreme situations and there is no time to have a down day. Now we all have them. I'm known as the fixer for a reason because I come in and no matter what the situation is, I'm able to switch people back on. So but of course I do so much more than that with the neuro performance side or the blue ocean strategy where we expand, expand the funds or expand businesses really fast or we're talking about persuasion and influence and I just help people. And the reason I loved what Richard is all about is well he's actually created something over the past 18 years which is very, very special. Do you know it's the world's largest family office club, right? It's. He's the founder and CEO of this, he owns billionaires.com and if you haven't been to billionaires.com what Richard's very, very talented at. And we get into this, in this interview, the way he's using AI, the way he's using so many different stuff. And I'm going to list all the things, all the topics that we get into, but he literally worked out there's about 257 books right. Of that wrote by billionaires. So we took them all, running them through AI. We why? Because he can model them. Everything I'm about in, in performance is modeling peak behaviors, unconscious strategies. This is how we accelerate things, right? And Richard was all about it. So we, we nerded out in the best term of the word right about that for a while. But billionaires.com was fantastic because it's just interview, interview, interview, out, interview with billionaires, right? All the people he has on his stages. But here's the difference. It's not coming from ego. It's not coming from look at me. It's actually the opposite. It's coming from a place where how can I improve myself the fastest? How can I learn the nuances of thinking, the psychology that I can adopt in my own belief system or internal strategy that I can accelerate my business, accelerate my life, accelerate my children's lives? That's where he's coming from. And that is how I think also. And that's why I love this interview so much. We go into so many different strategies, so many different things. And I know you're going to love it, I really do. So make sure you head over to familyoffices.com billionaires.com and while you're there, head over to Andy Murphy online because I've just created something really cool. It's really cool. It's the Brain Collective, where each week I'm creating and giving you tools and tips and a newsletter, obviously. Every. Every other week I am going to be doing the podcast and then once a month I'm going to be doing a live training. So you're going to be the first to hear about this. And again, if you're a fund manager, if you're a cio, if you're a deal maker, if you're a high level salesperson, if you're running connected with a family office and you may be stuck at 5 million or 10 million or whatever it is, and you want to take this to a whole new level, well, I'm your man. I'm your man. And where we do this is as say there's all These different protocols. I've got an academy coming out as we speak, so just head over to andymurphy online and it'll tell you all about this. If you want to watch this interview, head over to the YouTube channel. All the links, everything is in the show description. So go and check that out. And speaking of getting into something, let's get into this interview. I know you're going to love it. Make sure you listen to it twice. Make sure that you share it with someone and make sure that you're taking lots of notes because this isn't a normal podcast. This is a blueprint for hyper, hyper success.
- [06:24]
A
Happy, happy to share. It seemed like we think very much like each other and think about the same types of things. I think your evolution of the tools and processes are light years ahead of me because it's not my deliverable to make those so concrete. A lot of stuff I do is kind of intuitive and just out of selfish productiveness, you know.
- [06:43]
B
Well, thank you for that. I appreciate that. You know, this is. But you, you, this is my like my passion. This is like my, this is. I've done for 23 years. This year I'm getting old.
- [06:53]
A
Nice. It's like one key for my success has been I'm okay working very hard because I know I'm focused on something that is valuable enough to put tons of hard work into it. I see a lot of people that are somewhat lost on where to focus and they haven't had the courage to place a really long term bet on a niche and then dominate that sandbox. And like Einstein was interviewed when he won the Nobel Prize and I said, oh, aren't you proud that you invented relativity? And he said, I didn't invent it. People were studying this before I was even born. But this is all I focused on for a decade. So I'm the one who solved it. And it's not like I've solved family offices, but I started family office club 18 years ago and we've been focused on interviewing family offices, hosting 300 events, developing AI tools, you know, buying familyoffices.com, investorclub.com, billionaires.com, like building social media.
- [07:47]
B
17 million people trader this for someone who's into high pressure. This one for anyone. Yeah. Fund manager. Anyone just in life. Or a founder like yourself.
- [07:59]
A
Right.
- [08:00]
B
Combined with brainwave state, change in nervous system regulation. I just think it's, it's, it's the edge, man, you know, do you, do you as. Because you're on top? You're on top of everything. Do you think this is like, do you think this is where the, the, the high performance world in family offices and finance, you think it's all moving to this? Do you think this is what's going to be the difference that makes the difference in the next X amount of years? Because it's. Everyone's playing at such a high level these days.
- [08:32]
A
Right, Right. I think a lot of people don't take it to that level of managing their own, you know, level of flight and fight response or peak mindset. I think a lot of self improvement CEOs do. Of the ones who do what you're saying, they're some of the most high performing people I know. But a lot of the people that are ultra wealthy could be more successful or maybe enjoy life more, be less stressed out if they would manage in that way. Right. So I think it's definitely an area of huge growth for a lot of people for sure.
- [09:05]
B
Okay, Neuro performers, you've had my really interesting intro. So you know, I'm kind of excited about today's guest. This is a special guest and I'm gonna go deep into this gentleman's mindset today. This is, this is, I'm fascinated from billionaires, pro athletes to AI to his incredible journey since 2007 with the family Office Club. Richard, welcome to the Neuro performance show.
- [09:35]
A
Thank you. Appreciate you having me here. Andy.
- [09:38]
B
Where are you right now mate? Where are you?
- [09:40]
A
I'm based out of Hawaii. I'm on the island of Oahu.
- [09:45]
B
That's a good place to be. How long have you been there for?
- [09:50]
A
We moved here about nine months ago. You know, I believe in karma, but I'm not so sure on reincarnation yet. So I figure you might as well live in Hawaii in this life, right?
- [09:58]
B
So if you're gonna do it, you might as well do it right.
- [10:01]
A
Yeah, yeah.
- [10:02]
B
I'm, I'm visiting family in the UK right now. I'm originally from Liverpool in the UK but I haven't lived here for 23 years. So. Okay. Yeah, I lived in Australia, New Zealand, California, Florida, which I think we've got in common. I'm a resident of Panama, so. Okay, yes, I'm all over the place. You know, one of the things I have not been to and the reason I left the UK 23 years ago was the sun. And where are you from originally? Because you've moved to Hawaii for a reason?
- [10:35]
A
Yeah, I grew up in Oregon mostly so you know, we'd go on vacation sometimes to like Hawaii or Costa Rica. And I would think to myself, like, why doesn't everyone live in places that are actually nice to live in? You know? And so I think it just came around full circle eventually. I get it.
- [10:51]
B
You got your family there and everything, right? And you work from there and.
- [10:55]
A
Yep, got three daughters and my wife here in Hawaii with me.
- [10:58]
B
That's beautiful. That's beautiful. How do you spend your days then? Before we get into everything, I'm just fascinated with you right now. Do you surf? Do you get into the ocean all the time or.
- [11:07]
A
Yeah, we're always going to the ocean with my kids usually, you know, once, once a day, sometimes twice a day on the weekends we do kayaking, trail running, we do backpacking and some adventure travel stuff. And. And then, you know, I'm usually starting at, you know, 3:30 or 4, 4:30 in the morning because of the time change. Right. Like right now we're six hours behind Eastern time. So if I can start like this morning at 3:15, it's only 9:15 Eastern Time. And then I can be done with my work by lunchtime, get my workout in and then, you know, pick up my kids from school or be here and be free when they're home from school. A lot of people in my industry work till 6 7pm Then they go to CrossFit, get home to the house, you know, an hour before the kids go to bed. And so it's important to me to knock stuff out and not do that.
- [11:55]
B
Have you learned that through just watching people make mistakes or just wanted to do it different or what was the reason? Because I love that you've done that. Because that's rare, by the way. That's rare. I'm sure you realize that.
- [12:09]
A
Yeah, I think that's. I think Steve Jobs talked about this as well. So hopefully I don't go the way of Steve Jobs in terms of health. But like, I always had a feeling that there's limited time we have here. So I do not want to waste time. Before I know it, my kids will be off in college or married with their own kids before we know it. You know, you never know if you can get in a car accident or get cancer. So I'm always trying to move quick on things and make sure they don't look back and be like, oh, I wasted that time or I didn't really get anything done or I ignored my kids, just make more money. Like, like scarcity of time feeling, I guess.
- [12:41]
B
You know, people talk about scarcity being a bad thing, right? But it's definitely an emotional driver. It's a motivator for sure. It makes you make different decisions and have different behaviors. So you're already, I, I love that. Which makes you probably real present and appreciating each, each day, which means you're going to be a much better dad, much better father, you know, by being that. So.
- [13:05]
A
Yeah, yeah, for sure. And like, you know, we're always doing fun stuff as a family, right? We make it fun and you know, constantly going on, you know, bike rides or hikes or doing stuff like that just keeps, keeps you healthy. I think that's one of the reasons we moved to Hawaii is that your, your environment, you know, if you study psychology of influence, your environment instantly subconsciously influences you greatly, right? You go in a library, people naturally talk quieter. You go to a basketball game with loud music and DJs, people screaming and yelling and clapping, then it's a different environment, right? And you live in a place of extreme natural beauty in good weather every day where everyone is healthy. You're probably going to move your body around more, right? And so, you know, having a community and being active and healthy is one of the most important things.
- [13:51]
B
I think it's probably the most important thing, you know, because again, it's brain chemistry, right? And it's hormone regulation, it's nervous system regulation. And if we're not, we're not taking that as a priority then. And this is, it's. I love that you jumped into a topic. I think we're going to go off all of my questions, by the way, with what. And so do you think it's like, because you mentioned Steve Jobs and I think Steve Jobs was just a brilliant, maybe tortured soul, I'm not sure. But he pushed himself to just self destruction to get this out to the world. And I'm glad he, I'm glad he put what he's putting out into the world, but I think there was biological consequences to doing that. Right. And it seems like the old school mindset because you obviously were talking about family offices and everything else today. It's kind of that old school mindset is just posh and push and push and push. And I don't know about you, but my dad for example, I've watched him again, I'm from, originally from a working class background as you can imagine, right. I'm just, I'm just integrated into to this wealth world. But I've watched my dad and he's got, he's got Parkinson's, you know, and he's had that for a long Time. That's why I'm back in the UK and I'm visiting him in the UK again. Spending time, right? Spending that quality time. But it makes you really look at life differently and, and the old school mindset, like I was saying, is just driving, no matter what the consequence. And it does create results, right? But it's not always the results that you want. So are you. Are you eating right? Have you track you all of that stuff? Are you biohacking? How far does this go? You know what I mean? Because I think it is the next evolution. Because I love to give people the edge, right? That's what I do as a job. I give people the edge and I fix what's cognitively invisible. That's costing them millions of dollars, right? And so that side of you. Tell me more about that. Is this come from pain? Is this just a decision? Where did all this come from?
- [16:02]
A
I mean, I think part of it is that if you just work 13 hours a day and ignore your family and your health, then you're essentially telling everybody around you, the only thing that matters is money. And I'll die early for money. And in this household, we just worship money and nothing else. And part of being in Hawaii is explaining to my kids like, I know you might see like a Lamborghini driving down the street or on YouTube, but understand we could buy 10 Lamborghinis or we could live a healthy life in Hawaii. Right? Like, what's more important to our family? Right? So I think that's part of an answer to your question. But the other part is that I do believe that I have a greater work ethic than a lot of my competitors. But I believe that if I'm ultra healthy and not just focused on being ultra wealthy, then I'm going to be able to stay in a peak state of mind more often. I'll have more energy, more focus, and run circles around my former self and other people. So I would say if you compared me to others, that my work ethic would run deeper. But I hope to be also healthier and more present with my children. But pulling that all off, not the easiest thing sometimes, but that's kind of what the goal is.
- [17:16]
B
That's awesome. I love that. It's personal optimization is what I call it, right? And it is all about entering flow states and, you know, in brainwave frequencies and also egos and peak states. Do you think that's the next trend or the next edge from my world? It's just what I do with clients. But it seems like people are becoming more and more aware of. This is what really. It's the difference that makes the difference. Right. We're not grinding, and I hate that word grind, and it's built into the culture. Grinding mean pulverization of cogs. Right. We don't try to pulverize ourselves here.
- [17:58]
A
Right, right, right. Yeah. I mean, for me, I think a lot of it is about having extreme focus and then having the right mental models.
- [18:07]
B
Beautiful.
- [18:08]
A
I think that a lot of people, like Munger says, you have to go through your life collecting, like, everyone collects 100 mental models that they operate out of. But, you know, who are you learning your mental models from? Like, who are the people in close proximity of you? And what type of media are you consuming? And what do you, you know, do at the start of your day or with most of your. Your time? And so I think that we try to. I'm trying to influence multiple channels related to that. And that's why we are, you know, I'm interviewing a hundred pro athletes, like we interviewed Mike Tyson, for example. I'm also interviewing a hundred billionaires. I've interviewed 45 billionaires so far and 75 of those pro athletes. And then, you know, a lot of the content I watch for fun are like sports pro athlete documentaries that are highly entertaining, you know, or watching a documentary called Arnold on Netflix or the Alpinist or the Last Dance or a Tour de France or Conor McGregor, Prager or Giannis, because then that influences what my brain sees as the norm and the goal and kind of the, the way to operate.
- [19:20]
B
I love it. We're you, we're so. We think, we think alike in so many ways. Because what I teach is, is it's mirror neurons, right? It's, it's, it's. You want to constantly be immersing mirror neurons in how you want to perceive the world. Right? Goes back to the, the filter system, your eyes or all the rest of it. But it's, it's. You got to be so careful. So careful. Right. But people were just consumed. So that they were just consumed with noise. And it's so easy to get distracted with this noise and dopamine hijacked. Right. And, and so, so does that mean you're. You're not on social media all the time or you're not on social media at all, or how's that work with you?
- [20:04]
A
No, it's kind of the opposite. I mean, we have 17 million social media group members and followers, so we have. The next largest Investor Club has 2 million and we have 17 million. So we're proud of that. We get a lot of deal flow and client flow through social media. But a lot of my time is putting out content on social media and I'm just careful who we follow there. But one thing I do is kind of a cheat code for controlling my peak state and staying prioritized as I start every day with this laminated one pager and it is a one page cheat sheet of my monthly, quarterly, annual goals and then all of my mental programming one liners. And so if I start my day reminding myself like this is where I'm going, this is my end destination, so look out for things that help me get there and have extreme focus on my goals, short, medium and long term being kept in mind. But if I operate based on these one liners, almost like you're prompt engineering a, a LLM like chat GPT tool of like act as if you're this, don't do this, always do this, don't forget this and right and always do these things. Then if you start your day out with that, you know where you're going and lots of the things you need to do to get there and then you go out in the world. I find that things go way better and that costs nothing to do. But I've never met anyone that does that and we always try to recommend our investor club members do that and create a tool for themselves like that.
- [21:34]
B
I read your article, mate. I read your article. You preconditioned the prefrontal cortex conditioning. Absolutely. It's down, so I'll be doing that the same. I have such rigorous routines in the morning. It's so I wake up in the morning, the first thing I'm doing is putting brainwaves on binaural beats to literally change, change, change, change that from there. What I'm doing is writing, right? And I'm writing non verbally and then I'm writing with a pen and then I'm writing and then I'm reading out loud. That way we're getting, we're getting the texture to what we're doing. Right? But I love what you've just said and I read that, I read that the other day, your article, but then I read what you do with this one pager and it's so simple. Yeah, it's so nice, mate. I can get way too complicated with stuff. But that's probably the experience from what you're running in the level that you're operating at. It has to be simple, right?
- [22:36]
A
Oh yeah. The other thing I've learned Is that I used to have all these one liner statements and it was super dense. And I realized a few were duplicate. A few I've read so many times, they're really deep in my psyche and I just operate based on them all the time. And then a few I didn't need anymore and they were just an extra noise on the page. So I really reduced it by about 40%. And I find it much easier to read every single day if it is concise. And so I'll print it off and travel with it, but also have it on my computer and also have it in the shower where I shave. And then that way I bump into it on accident. You don't have to have a reminder to open up the Word document. It should just be right on your desktop background or whatever is what I found is to simplify it and kind of dumb it down for busy people.
- [23:27]
B
I love it. So you're constantly having it there one, it's constantly being subliminal, but the other side of it is you're passing, interrupting yourself constantly throughout the day. That's clever, mate. It's clever. How often do you update it?
- [23:42]
A
Every month I do. So I just updated it yesterday for April, for example. And every month I print it out because the top part is my monthly, quarterly annual goals. So I'll just make sure for the next month it's updated. And then for my kids, I read them the book called Be Useful by Arnold and I had them create a YouTube video with me summarizing the book. And then I read to them the book chapter by chapter called Success Principles by Jack canfield, which has 55 different success principles. And so then I took AI and summarized both books, put it on a one pager, and at the top of the one page I put our family values. And in that way I tell the kids, you can ignore everything your teachers tell you at school, you can ignore politicians, you can ignore everybody in the world. If you only act based on our family values in this one page cheat sheet, then you'll be enormously successful and nothing else really matters. Like this is your mental programming and forget everything the world tries to tell you is important or that you should be worried about. Like just do this, you know, and trying to simplify, you know, how they should operate in the world and kind of program their operating system. So that that's something that's been super helpful. That again, like someone's favorite books might be different than mine. So you can just use AI to summarize the books and create your own Cheat sheet for your kids, you know, for during breakfast or whatever.
- [25:06]
B
Your kids are lucky, mate. Your kids are lucky. I don't know if they realize how lucky right now. Does that stem back to your family background? Is this where this all like this, this. Yeah, this, this clinicalness, this, this simplicity, this, this success mindset, Is that. Does that go back to your family, or is this just from you?
- [25:29]
A
So I grew up in the Boy Scouts. I'm a. I'm an Eagle Scout, and my dad was an Eagle Scout, my grandpa was. And so I think that the Boy Scouts instilled values from an early age. And then I was always in sports growing up, and I started about a dozen businesses when I was in, like, grade school, middle school, high school, I was always starting a business. And so I think that, like, learning what doesn't work. And then, you know, I think that all that all kind of contributes and meshes into one. Right? You just learn to simplify, focus on what works, not listen to most people on planet Earth. Like, for example, during my university studies, I got in trouble. There's two examples. I got at. Just at school. I got in trouble at a business university, Oregon State University, which had a division of entrepreneurship. Entrepreneurship. But I got in trouble because I used the computer lab in the business school to try to start a business. And I was caught. And so I got a letter saying my access to resources will be cut off if I'm ever caught trying to start a business on campus again. So their access to my resources as a donor are cut off for life. Because they didn't want me applying what I was learning. They just wanted me to memorize a bunch of economic terms. And like, that's at a business school with an entrepreneurship division. It's like. And like, they should require every business student try to start a business, fall on their face, and learn how to communicate, sell, position, structure, form an llc. Like, they should require every business student to do that, and their number of donors would go through the roof. But instead, they were punishing kids who actually tried to use stuff. I had other professors who said, richard, slow down. You don't want to graduate college in three years. Take your time being here. And I graduated a year early and made 100,000 a year my first year out of my university. And I made more money than the professors who told me to slow down the year before. So that was my revenge on those people telling me to sit in boring classrooms memorizing garbage. Right?
- [27:26]
B
I love that. And you're right. It's like they've Got it so backwards. The educational system. Right. And they also don't know about learning modalities. I've got dyslexia. Right. So for me, I'm not going to learn the same way as somebody else. And they don't even ask you what you like for a start. What are you really into? No, learn this way. That's, that's. So you rebelled. You just rebelled.
- [27:53]
A
Yeah. You have to reject the system if you don't want to be average. You know, if you follow the herd, at best you're going to get really good at being average or slightly worse than average most of the time. Right. So I think that that's, that's especially true now with AI changing the world rapidly and it's just super important.
- [28:10]
B
Rapidly, Rapidly. Which brings me to, let's talk about AI for a minute because, because you're around like some of the greatest, the greatest business guys and minds in the world. Man, you really are. So I'm learning your psychology, which means you're probably like a kid in a candy shop being around some of these thinkers and you're just absorbing all day. Right. So let's talk about AI and performance and mindset. But like, and let's just start there and let's see what happens. Yeah, what's, what's. Because I'm fascinated with this. I'm a kid in the candy shop right now with you, so.
- [28:46]
A
Yeah.
- [28:47]
B
So, yeah, tell me what's going on.
- [28:49]
A
So I think like AI, I think part of what led me to it is seeing that in psychology your input equals your output. Right. If you only read Democratic media, you'll start thinking more like them. If you only read Republican Trump media, you'll start thinking more like them. Right. Just, you can't help it. Subconsciously it'll make you think that way. And so I realized that I was successful because I was interviewing family offices and grew my business from nothing to multiple seven figure business from talking to and hanging out with family offices. So that worked. So I said, well, what else should we do to take it to the next level? So I spent 12 years negotiating the purchase of an asset. It was a domain name, billionaires.com.
- [29:32]
B
I know, yeah.
- [29:33]
A
So I bought that. And then I decided, okay, there's only 245 books ever written by a billionaire. So I'm going to read all of them. I'm about 123 books into the 245. And then I found there's 986 public talks by billionaires that you can find on YouTube. Or on Google, et cetera. So my Team transcribed all 986 talks from billionaires and put them into an AI tool. And now I can ask advice, present challenges, opportunities to the AI tool and the collective wisdom of several hundred billionaires will give me answers. And it will cite what billionaire gave that advice or what billionaire said that quote. And the reason I'm doing that is that I've tried for two and a half years and I've only interviewed 45 billionaires so far, which is great, but my goal is yet to 100. I know that'll go faster once I've read all 245 books. But also it's not practical to sit down with 400 billionaires and have a cup of coffee. But I can get advice based on all their insights that they gave publicly. So it's part of the mental training.
- [30:38]
B
Sure, sure. So 245 books, right? That's interesting. Are you seeing, are you seeing, oh, talk about pattern recognition right now with that. Are you seeing like a behavioral pattern recognition through what you've seen? How many books are you read? Said you said 1.
- [30:55]
A
123.
- [30:55]
B
Now that's pretty good going for a start. But are you seeing, are you seeing a, a passing through it through these in the belief system or, or, or focus or value hierarchy or.
- [31:08]
A
Yeah, yeah, yeah, I'm seeing like Sam Zell said it best. He said he, he enjoys living life full throttle. Like he does things full on a lot of energy to some people would say the extreme, etc. I also see that they're almost all voracious learners. Like Mark Cuban says it doesn't matter if you have the biggest capital network or the most money. If you focus and you out learn everyone in your niche, you're probably going to do very well. And Mark Cuban found that out when he worked at a software company. People would come into the software store when PCs just came out and the owner of the software company had not read the software that they had licensed to sell. He had not read the computer manual for it. And Mark Cuban did before his first day of work. So he showed up and he could answer every question and say oh yeah, that's on page 75. Didn't you read the manual? And every customer is like no, I didn't read the manual. And Mark Cuban still quotes that today nobody wants to read the manual. And so if you're willing to do the work and hyper focus on a high value niche and out learn others while having the work ethic to run circles around others, then I really think you'll be unstoppable. And that's partially why I started studying pro athletes and the best of pro athletes because they not only made it to the pro leagues, but some of them are the best of the best. So what type of grit, discipline, work ethic values got them there? And I really think if you combine the work ethic, discipline and grit of pro athletes with ideas from sentimillionaires, family offices and billionaires and read everything in your niche, it's a formula for being pretty unstoppable because other people just don't want to do that work. And I'll do any work that's needed to do very well.
- [32:46]
B
You know, I love it, I love it and it's, it's, it's inspiring me. But I also teach a lot about because I've worked with so many pro athletes over the years, right? And, and you can't teach motivation. Doesn't matter what fine tuning I do with memories or like it doesn't matter what I build in someone's. I, I can't teach someone to run in the rain, right? If you're a pro athlete, I can't see someone like you're saying to do the, the, the on the. Well, the necessary but unnecessary. Right? What's outside of the box, I can't teach that. But I think I've taught this for like 20 years. I just wish entrepreneurs would understand. It's like an equation. I talk about, I talk about the equation of a skill set. You can have the best skill set in the world. That's great, that's great. But if you haven't got the, the mindset, we'll use the word but are you call it like conscious conditioning, like consciousness conditioning or neuro conditioning. But if you don't have the mastery over that, you've missed a whole part of the equation. Right? But, but for some reason, for some reason it's changing. And I'm here to like this why the show is called Neuro Performance and why I was excited about you. It's like, it's like just because you've got a brain doesn't mean you know how to keep it in peak performance, optimize it. You don't know how to train it. But for some reason, because we've got it, everyone thinks that when they hit a threshold that the way we overcome the threshold or step into blue oceans is by getting another external skill set. But, and that goes on forever, right? It's. But they've got everything inside of them to fine tune. I mean do you find this with that again, the pattern recognition with these billionaires? Is it, is it a lot of internal like focus for them or is it I, I, what would you see?
- [34:43]
A
Yeah, yeah. You know, one of the billionaires I got to interview, people can listen to it for free at billionaires.com is Tony Robbins. And Tony Robbins say people go through their whole life trying to collect strategies or capabilities like you said, but many never stop to think about their state of mind. And one more strategy after you have 10, 20 strategies, just going to move the needle a tiny bit. But paying attention to your state of mind and getting into peak more often, recovering, you know, some of the best tennis players in the world, basketball players, etc. Something bad happens. You know, they have to have like Steph, Steph Curry was just talking about in a basketball documentary I was watching last night how they almost lost in the gold medal game against France and they were down 16 points going to Q4. And his exact words were at that point you have to have some real positive self talk to come back. And then he hit some game winning shots essentially and put them to sleep with his performance. And so the thing that's common is that this ties together the billionaires and the pro athletes 100% with what you do is that on the billionaire side they got extreme results oftentimes through extreme focus actions, many times good timing based on good judgment, extreme learning usually, et cetera. But none of those actions and learning would have happened without a mindset or mental model first that drove them to take those actions. Obviously when you think about it, it's super obvious that the mental models drove their extreme unique actions. On the pro athlete side, the same thing is true if you watch Drive to Survive, if you watch the tennis documentary called Breakpoint, if you watch Arnold documentary etc and all these different pro athlete documentaries, you'll see over and over and over again that it all comes down to the mindset. And if you watch the CrossFit games and see Matt Fraser crush people for five years and retire at the top when he could have just crushed people and made it boring another five years, he basically said this is not about who's in the best shape and who's the fittest. It's getting all of the fittest people and seeing who can push past their known physical abilities and have the mental mindset to go to the next level. So that the mindset, the mental models is everything for both sides, right?
- [37:07]
B
I love it. I agree. And I love all of those. And this is the great thing, the great thing, watching the F1 guys, you know, you see. And that's the thing you've probably seen as well. I've seen it in my own life with all the thousands of people I've worked with. It's like once you hit a level of skill set, what makes the difference, that makes the difference. What gives you that 0.15% edge? What makes you have rapid decision making when under the extreme pressure. It's not another skill set. What's it about is the ability, what I call micro decisions in the moment, right? And again, what we're talking about is prefrontal cortex, right? Decisions. And it's being able to switch off that amygdala. What I talk about is preconditioning, right? So everyone talks about visualization, but really people have no idea what visualization is. The 64 components of a memory, right? And each one of those things actually we go in there, does shapes a different response. But it's like when you look at fighter pilots, for example, who. It's probably nobody under the most amount of life or death pressure who have to make those decisions than fighter pilots. But what they show is there's so many videos now of them literally mentally rehearsing every single thing, even like the hand position. So they got the kinesthetic going, right? And literally in there, in there, in there. Visuals deep. Like they're zoomed in, seeing it through their own eyes. And in those moments, like, like. And again, I'm just fascinated with this. As you can probably tell, it's, it's, it's that. So go back. It's that self talk, right? But under the extreme pressure, people don't realize the language that we're using is connected to an emotion and a focus. So if we're directing our language in that moment, then we're going to change our focus, which changes our behavior or decision, you know. So from your experience, because you must have. There's two things I want to talk to you about. I want to talk to you about instinct, intuition, and I want to talk to you about how you handle the, the pressure. Because you must have to build what you've built. Like, it's. It's amazing, mate. It's amazing. Like, if you're not proud, you. You should be. But it's like, is there, is there. What am I trying to say here? Is the. Is there an instinct that. Or an intuition that you've developed over time to recognize the right investment or the right business opportunity or, or or to be around the right people. Is there an instinct that you've, you've developed or is it just, is it pure logic and strategy?
- [40:02]
A
Yeah, I think it's definitely a instinct. There's a Harvard Business Review article that said should you trust your gut? And the conclusion of the article, after considering many scientific sources and interviews etc was, well, it depends what your gut is made out of, right? So you know, if you're a 16 year old trying to go into a new field, you know, should you trust your gut, you know, maybe not. Right. So I think that over time all of our subconscious, you know, reasoning and judgments get probably more and more accurate. But that's also why I try to read that one pager every day is that, you know, I want to. It says right on there near the top mental state. It also says I never take meetings I do not want to go to. I only work on exciting projects. You know, I take my vitamin N daily, which is saying no, simplicity is right near the top. I say outwork, out, fun and out learn every other investor club in the world except cancel mediocrity, cut losers, focus on winners, demand excellence, et cetera. And that mental programming reinforces some of the things I know that when I don't listen to it, things don't go so well. Recently I was asked to partner with two people. One of the people I didn't know very well and he was going to be a major equity partner in a deal. And so I just had to deliver the uncomfortable news that I'm okay being partnered with the other person, but I just don't know this other person. And it said two or three things, it just seems slightly off. And so I just said like, hey, either I'm not part of this or I'm only partnering with this one person. And turns out the other person agreed with me who was in the partnership and we had the other person exit the partnership and we just have a two person partnership that's more simple asleep at night. So most people's stress and worry usually come from 1 or 2 or 5% of the volume of things in front of them. And I think you have to have the abundance mindset of just cutting out the stress and toxicity from your environment or it's just going to dirty the water of your whole existence. So I think that's really key. But definitely there's pressure. Anytime you have dozens of employees and people relying upon you and millions of dollars in payroll and, and other things, there's pressure. But we have almost no debt across our Real estate, very low debt, you know, 20% debt to equity, et cetera. And just not high leverage people. And that helps with pressure, I think, I think.
- [42:26]
B
Do you think just people over leverage themselves? Do you think people just chase the shiny object or take the bad. I don't know. I mean, what do you think? Is it just the stress is caused from overloading? Right?
- [42:37]
A
Yeah. I mean there's all sources, there's all reasons why there could be stress. But I think that lots of times it's integrity, but not like just moral integrity, but it's like alignment integrity, like integrating each part of your life. Like if you're with the wrong spouse or you have the wrong business partner, or you have the wrong employees or the wrong joint venture partner, or your product is not aligned with what your clients are asking for, that's all things that are breaking the integrity of your life. And the more that everything is aligned, the more that things go easier, faster, smoother. And whenever there's struggle or stress then, or pressure, it's something that's out of a line. And I like how Bezos says many times when he feels stress, it's because there's a situation he needs to address and he just hasn't taken action on it yet. And he just need to turn that stress into a project. And then, you know, once you've addressed it, most of that stress, 80% of it goes away because it's just, you just needed to address that issue that you recently gained 20 pounds or that that employee needs to be fired and it's uncomfortable conversation or.
- [43:43]
B
Right. So it gets back to this key word, right? Truth. What's the truth? What's the truth? And it's so, and it's so easy, it's so easy to get distracted with, with what the truth is because as I say, as business grows and, and that's part of what I do with, with, with, with clients, it's just like what gets. Let's get rid of the noise. You know, what, what we, where are we truly moving this next project? What, what is it you truly want? This outcome. Let's reverse engineer the steps logically. Sure. But let's develop that, that, that version of you, what I call an 8 or 10 figure thinker. Right. That's my courses. I got the genius trader course too. And it's about developing that state, Right. That version, because that version sees the world very differently to this old version. Right? Your beliefs, your attitude, your language, your values, what your focus is. It's very different here to who you were before, but again, I think I personally believe in what I teach and stuff. It's like the brain works like a muscle, obviously, right. Neuroplasticity. But it's, it's a case of we often people hit that threshold, but. And we get a glimpse of who we really are in our fullest. But that muscle, we're not used to it. That big, thick, strong. It's not big, thick, strong. So when we get triggered right, by life, business, whatever, we revert what I call a snapback effect. So there's that rubber band, we snap back into those old default settings inside of this old confined box. Right. And we get stuck. And then it's like we step outside again, we get an amygdala or fight or flight response and they go this pattern. Right. So I love the simplicity of what you're talking about. Just get to the truth, right. And be honest.
- [45:43]
A
Right, right. Yeah, for sure. I think that like one key for my success has been I'm okay working very hard because I know I'm focused on something that is valuable enough to put tons of hard work into it. I see a lot of people that are somewhat lost on where to focus and they haven't had the courage to place a really long term bet on a niche and then dominate that sandbox. And like Einstein was interviewed when he won the Nobel Prize and I said, oh, aren't you proud that you invented relativity? And he said, I didn't invent it. People were studying this before I was even born. But this is all I focused on for a decade. So I'm the one who solved it. And it's not like I've solved family offices, but I started family office club 18 years ago. And we've been focused on interviewing family offices, hosting 300 events, developing AI tools, buying familyoffices.com, investorclub.com, billionaires.com, like building social media. 17 million people. Like, I'm confident because I've had that extreme focus and people want to switch and be doing, oh, mobile apps, oh, crypto, oh, psychedelics, oh, cannabis is legalized, oh, sports betting, oh, AI. And like you should only be doing things that are integrated with like what that real end vision you have is, or you're not going to want to work that hard. So you're like, I don't know if this is real. I don't know if this is really what I want to do. And then you drift and drink beer and watch sports and play video games instead of working hard. Perhaps, you know, Right.
- [47:10]
B
Once you've hit that level of comfort. Yeah, yeah. So this, I love that. And it's so one what I pick up from that patterns. One, you are all in betting on yourself in this industry. Like there's this. You're in poker chips in, right? If you die by the sword, you're living by this sword. The other thing is what it. What if. What it. What. What I sense is like there is such a deeper value of why you're doing this. It's not, it's not about the money or the money's nice, of course it's important. It's important, but it's takes over people, right. And then it becomes all about the money. And it's a shame because they lose themselves even with what you're talking about with generational wealth, family offices. Right. It just causes so much self destruction. If the next gen hasn't, hasn't healed the traumas, if they, if they haven't built their own identity, it causes such, such problems. So what that stretches us out future paces us a long way. What's the value of what you. Why are you doing this, mate? Why are you doing this? Because you don't have to. You could just press pause right now and go and just chill with your kids all day. So. But there's, there's something driving you. What's that emotion driving you?
- [48:32]
A
I mean, I guess part of it is, you know, it can be healthy or unhealthy is a little bit of a chip on my shoulder of like I know I'm possible of a hundred times more than anything I've done so far. Like, I think a lot of people feel that way of like, oh, this is not even close to what I'm capable of. And I feel like I'm just getting started. But that can be negative or positive if you're not careful. But related to spending time with the kids, I think the trick is to have your cake and eat it too. Or there's no point of even having the cake. Right. And so I think that if you. My rule for my kids is I'll work Saturday Sundays unless I'm just exhausted from exercise or traveling crazy and can't. But like I'll get up Saturday Sundays and work 4am till 7:30 in the morning or 4:30 to 6:30 or 7. But then when the kids wake up, by the time that they're getting served breakfast or done eating breakfast, I'm done working and they don't see me work all weekend. And then during the weekdays I never do Client dinners the whole year. I don't do any client dinners. I might travel to my own events but we don't do dinner meetings. And I'm off work like you heard earlier. By the time they're off of school, maybe just doing my exercise still at worst when I get home and I find I can still work 50 some hours, 60 plus hours if I want to or if I feel the need to without sacrificing that time with the kids. And so part of it is proving to myself of what I can do. But also part of it is just the fun of the challenge of growing it. Right. Like, but yeah, if we wanted to it could just retire and not do much of anything I guess. But there's always another level to try to try to reach, right?
- [50:07]
B
Always another level. Always another level.
- [50:11]
A
So what time do you go to bed last night? I got down at 8:05, 8:10. And then I was watching that basketball Olympics documentary before going to bed till about 9 and I got up at 3:15. So I got 6 hours and 15 minutes of sleep. You know, my goal is really to try to get seven as often as I can but I'll take like a 15 to 30 minute nap many days. So like on a day like today I'll get close to seven after taking a little 15 to 30 minute nap to kind of refresh myself. And it's interesting, I think about that quite often. Many times I study some of these billionaires and they say I do great on five hours of sleep. I've never needed much sleep and a lot of them have lived to a pretty relatively old age. But you look at any exercise optimal performance coach and they say sleep is the wonder drug that helps your immune system, your mitochondria activity. It helps a million things better than any supplement you could take. So if I could pay a couple hundred thousand dollars, snap my fingers and fall asleep instantly, that'd be a magical ability to have. But I've read every article and book, you know, why, why we sleep, et cetera, that, that, you know, Dave Asprey's sleep program, et cetera. And overactive mind is a common thing entrepreneurs deal with. I think just you know, mind always going type thing. So I've just learned to try to keep that in a box as I can and apply that to, you know, falling asleep to a pro athlete documentary or something versus something else. Right.
- [51:46]
B
So I love it. Yeah, I go to sleep listening to audiobooks, very specific audiobooks. You know, it's important because I want to constantly be engaging 24 hours a day, right? 24 hours a day. We're embedding. Yeah, we're embedding. Embedding, Embedding. And I think people, we're getting, not getting any conscious resistance when we're sleeping. It's going in, you know what I mean? And I love you watch these documentaries because I, I've seen them all like what you're talking about. And it's, it's, it's important. It's better than, I don't know, it's like people. I was getting my hair cut the other day. Yeah, I need more hair, but I've got. It was getting cut. But, but, but. And the, the, the hairdresser is talking about all of these Netflix shows. If you watch this one, this one, this one, I'm like, no, don't even heard of it. What's this? What's that? And then I'm like, she's telling me about it. I'm going to, I don't even want to watch what that is. That just sounds like that's not good for you. That's not good for you, you know?
- [52:45]
A
Yeah.
- [52:46]
B
Do you know about. Because we're talking about like, I was talking about like nervous system regulation and, and we're talking about mirror neurons and do you play with heart coherence or the heart brain? Okay, we don't, because I'll talk to you about that. And also, have you played with neurofeedback?
- [53:08]
A
Yeah, I've done some things related to that. I've also done this muse headset that has birds chirping when you've got the beta waves going or whatever it is, and was able to eventually get into a spot where you kind of recognize your brain is in a very relaxed kind of flatline state. If there's one thing I'm not amazing at in life, if it's, you know, relaxing or recognizing that I'm successful. But that's part of the reason why I lived in Hawaii and married my wife is that she's kind of an antidote for that. She's relaxed. Everyone here is laid back. You want to be outside all the time, always playing with the kids. So I kind of self medicate in those ways. But, you know, I think like many hard driving founders, you know, relaxing is not like high on their, their skill list, you know?
- [53:58]
B
No, it's not, it's not for sure. Right. It's hard to switch off, which is, which is important. I teach that State changing. Right. Morning. Morning state. You switch on work to home. And also Nighttime, I believe those are like different neurology sets or hats that we put on. I think that's important. The reason I was talking about one heart coherence and also to neurofeedback. It's like what we're doing with neurofeedback and I've got a professional home grade device, but my, I partner with also a good friend of mine who's done every neurofeedback protocol in the world and maxed them all and then developed his own systems and takes private groups and that's what I partner with him with. But it's also, it's just like how I asked him, well, what's the purpose of neurofeedback? Because he's so, he's so optimized and he gives it. Well, imagine if you were going to, you had a business idea or you were going towards something, but you literally didn't have any mental or resistance to it at all. And it was just. Do you think that would speed up time, Andy? Yes. Right. So that's how we regulate nervous systems. And also heart coherence is, is something I think you'd absolutely love. It's my kind of one of my. One of it's part of the protocols I teach, but it's kind of like the hack, the hack for anybody because I work with people who are scaling, sure. But also have dipped off performance. I'm known as the fixer. I can go in and fix anybody really, really quick. And one of the ways we do that is because when someone's off the game slightly and it. And they can't get back into that flow, the challenge becomes that they, they, then they focus on not being on their game. That neurology builds, the filter adjusts and then you get stuck, right. And then you become nervous system, like, you know, sympathetic, dominant, right. So suddenly you're in this and we can't switch back on. I switch people back on. And one of the little, the little tricks we do is heart coherence. So let me explain this real, really fast. Tony Robbins talks about this a lot. Actually. We actually have what they've discovered that we have 40,000 neurons actually in our heart. It has its own neurotransmitters, chemicals. And what the way I teach it is, is because when we're in that fight or flight response or the amygdala response, it's like we can't think clear, right. So everything becomes reactive. So what they used to think was we had one way directional communication. So the brain communicated with the rest of the body. What they know now is that's not true. When we level off the frequency of the heart and this can be through emotions, even sounds cheesy as hell, but love, right. What this does is the heart levels off and it communicates with the brain or the amygdala that we are safe. So what that does then is we become more instinctual. Again we saw when we get in the patterns of reactivity, all the rest of it and we can't switch back on. So heart coherence is my little hack. Meaning that what they discovered is they used to think that the brain and through neuroscience had one directional communication to the rest of the body it controlled. Obviously they know that's not true now. Right. So what they discovered with the heart, it actually has 40,000 neurons just like the brain. It has neurotransmitters, neurochemicals, all the rest of it. When we're in an amygdala response and we're very reactive, very reactive, we can't think clear, everything's like this and we just can't step into that flow. Right. But when we level off the heart incoherence, this is what this means. This is simply sounds so cheesy but the words love and things like that, actually what that does is it communicates with the brain or the amygdala that we are safe. What that does is it switches off that, that response and what I. And this is how like. And what that does is we become more instinctual, we become more, more faster decision maker. So this book, a trader. This for someone who's under high pressure. This one for, for, for, for anyone you have fund manager, anyone just in life or a founder like yourself.
- [58:37]
A
Right.
- [58:38]
B
Combined with brainwave state changing nervous system regulation, I just think it's, it's, it's the edge, man, you know. Do you, do you as. Because you're on top, you're on top of everything. Do you think this is like, do you think this is where the high performance world in family offices and finance, you think it's all moving to this? Do you think this is what's going to be the difference that makes the difference in the next X amount of years? Because everyone's playing at such a high level these days.
- [59:10]
A
Right? Right. I think a lot of people don't take it to that level of managing their own, you know, level of flight and fight response or peak mindset. I think a lot of self improvement CEOs do of the ones who do what you're saying, they're some of the most high performing people I know. But a lot of the people that are ultra wealthy could be more successful or maybe enjoy life more, be less stressed out if they would manage in that way. Right. So I think it's definitely an area of huge growth for a lot of people for sure.
- [59:43]
B
So that leads me to a beautiful question, Richard. AI, how does this like because we spoke about how you you gonna use AI or you use AI, which is I'm all over what your, your protocols were of just like summarizing getting all of these thousands of hours and putting it into one place, which is a skill for AI. Do you think that AI is gonna do like obviously we've got Elon's with neuralink and things like that. Do you think that's gonna. Do you think that is coming faster and faster or what's your opinion with AI in general, with all of this and tech and I'd love to know what you're thinking with all of this because you're on the cutting edge.
- [60:21]
A
Happy to. Yeah. So we did a AI mastermind in two different cities earlier this year and we spent a lot of time preparing for that. And then we spent a couple hundred hours developing our own AI tools. And you know, we've found different applications for our industry such as, you know, We've trained an AI tool based on 150 different due diligence white papers and checklists and best practices. And then you can upload a pitch deck or something that someone sends you and say, hey, identify red flags. What's missing? What should I ask for what's off from industry benchmarks and it will instantly, you know, in 20 seconds spit out all of these questions you should ask red flags, valuations that are off, et cetera. So that's one really practical case use study of it. But I think one of the big benefits of it is that you can be more thorough, more effective, communicate more clearly and then you need to be decisive as a CEO. So when things are coming at you quickly and it's an important decision, I used to ask my employees, and I sometimes still will, or ask a business friend, but now I can ask the collective wisdom of the billionaires or use this other tool called Investor Advantage that has 1500 investors that have spoken on stage at our events, I can ask is off of that and refine my thinking very quickly and get some fact checking very quickly. You know, I used to ask my executive assistant, do some research on this and let me know what you find. Now I put it into grok and I say deep research. And it does the equivalent of like a full day of work and looks at 75 websites and summarizes the findings and gives me a takeaway and I can have all that running. And during those 30 seconds I am asking my one friend or business partner their advice still. So doing all that at once, quickly, fluidly, every day, I think is a huge advantage over where we were a year ago in terms of decisiveness, which is really critical for velocity. And Kevin Harrington is a shark in the first two seasons of Shark Tank and he created as Seen on TV and he created the infomercial and he says that high velocity entrepreneurs are the ones who make it and really get to the other side. And so that's something we try to always keep top of mind.
- [62:36]
B
That's a beautiful term, right? Because it says it all. That's a. That's high velocity. That says it all. Right. So, so, so does so is the, is the. That's amazing by the way you're using that tool. And I'm fascinated that you using grok. Right. I'm a bit worried only because it's like I've spent hundreds and hundreds of hours with chat GPT it kind of my best mate. I kind of knows me and I'm like, how do I move over to this thing? And then, and then, you know, I've got to retrain it. The language model. How did you, did you make that shift or.
- [63:14]
A
Yeah, yeah. So I use GPT, custom GPTs and Grok the most. I was using Premium, Perplexity, Premium, Claude, et cetera, a couple other platforms as well. But I found that GPT and GROK were the best. I thought GPT was by far the best until Grok 3.0 came out. And now I just love the logic it shows and the deep research and the capabilities and I trust the truth seeking nature of it versus the political correctness nature of OpenAI. I also don't trust the ethics of a company that started as a nonprofit and then became very for profit without rectifying that publicly. Right. They need to come out with some public way of making that kosher and, and probably giving Elon major equity if it turned out to be a for profit company, you know, and treat someone, you know, with integrity that way. So. But I use both. I think they're both amazing and I like to, for critical issues, both of them do deep research. And then the best answer from both I'll take, I'll say here's the title for my webinar next Friday. This is what I'm thinking of using. Give me seven ideas. It'll give me seven ideas on both. I'll take the one I like best out of both and then ask both of them. Give me seven more that use those words. And I was just doing that this morning to plan out our webinar for next Friday. So like for important decisions I'll ask both for sure. It's just because there'll be different data sets, right? 300 million people use this, 250 million use that. Different slightly logic outputs and formats. So you'll just get different results.
- [64:50]
B
Interesting. Sue, that's even more cool. You're utilizing both right now.
- [64:59]
A
Custom GPTs are game changing so I wish that GROK would come out with custom GPT like functionality. I hope they do in the future. That is half of my use of GPT. Of these custom GPTs I've built out for different very specific like use studies, you know.
- [65:19]
B
Yes, yes, yes, yes. I love that, I love that. Richard, I could talk to you probably for about 18 hours I think may in Hawaii or whatever. But I do respect your time. I do respect your time and I know you've got another meeting and stuff. I'm happy to continue. I just respecting your time. You know, if you have one or.
- [65:39]
A
Two more questions, I mean no, no big deal. Happy, happy to share. It seemed like we think. Think very much like each other and think about the same types of things. I think your evolution of the tools and processes are light years ahead of me because it's not my deliverable to make those so concrete. A lot of the stuff I do is kind of intuitive and just out of selfish productiveness, you know.
- [66:00]
B
Well, thank you for that. I appreciate that. You know this is. But you, you. This is my like my passion. This is like my, this is. I've done for 23 years. This year I'm getting old.
- [66:10]
A
Nice.
- [66:10]
B
It's like. So we, we've discussed. I'm gonna go through my questions, mate. So we've discussed you about being a father of three and how you stay present and do all this. Right. We've discussed 200 events in 17 countries and oh, that could be interesting. What have you, what have like all of these cultures that you're. You're looking at and you, you've noticed. I mean we could talk about the influence and persuasion side of that but have you noticed like any distinguishing cultured cultural differences with way they approach life? Business, tech, like yeah. Family offices in general.
- [66:49]
A
I think the biggest thing I've noticed is not so much different countries, but different communities that I've lived in. So, you know, I grew up in Oregon, and, you know, we had some friends that live right down the street from us that luckily, you know, were kids that lived on the same street, had some sense of community there. But then when I moved to the island of Key Biscayne just outside Miami, it was only 12,000 people that live there. And it was a really tight community. And you'd walk to the coffee shop and see a friend on the bike, see a friend inside a Starbucks, et cetera. And so it's a really tight community. And then when we moved to Scottsdale, Arizona, for five years after that, none of the neighbors talked to each other. We knew, like, two of our neighbors and our community came from the school, but almost no one from the hyperlocal community because everyone got in their cars and drove everywhere.
- [67:35]
B
Yeah.
- [67:35]
A
And so that led us. It's just unnatural, I think. And so we just think that going to. You know, we do notice when we go to Singapore, there's a lot of excitement, and in Asia, there's a lot of excitement about the future, et cetera. And it feels very ambitious and exciting about what. What's to come more so than when we're in America a lot of the time. But the biggest thing traveling around and. And living in different places is just that sense of community where you live and then how it just influences your daily activities. And so being in a place that really, I think humans are made to move around and be in a community, just me, it just helps you automatically be emotionally and physically healthy. And if you only care about financial health, then you live in New York City in a cement jungle. And maybe some people love living there. Right. I mean, like, that's good for them, you know, but at least there you walk around and meet your neighbors as well, I guess. Right. If it's New York City. Right. So I think that's my main point.
- [68:33]
B
Okay. It's. It's about. It's about getting oxytocin. Right. Through bonding around people. Yeah. And having conversation and just being a human, a real life. We are from tribes. You know what I mean? We are from tribes. We're supposed to. I love that. So I suppose there's something. We're talking about family offices, hence, that's your world. But let's talk about next gen. What you see, like, do you see. Do you see, like, from my world, like, I. I was in. I was in London catching up with two. Two of my friends who are. One goes back A thousand years. As in, in generational wealth. Right. The other guys, like I think he's fourth, fourth, fourth, fifth generation. Do you see like what do you see with this, this next generation that's coming through? Do you see just. Yeah, I'm not even going to go into it. What do you see like when you look at them?
- [69:25]
A
Yeah, I mean lots of times I get approached by the wealth creator who's trying to mentor their son or daughter to take over. Sometimes it's the young son or daughter in their 30s or 40s and they are already in charge of some things and their responsibilities and that's the most common scenario. It's less often we work with those families that are fourth, fifth and seventh generation because they're usually just diversifying their wealth to the extreme and trusting big wealth advisors. And they're usually not very entrepreneurial. Next gen seem much more interested in impact investments. Lots of times people have created the wealth, are investing shrewdly into the industry they know best or into hard assets. And there's a lot of these reports that go around white papers and like. Right, right. There's a lot of reports going around on next gen and family offices. Like this morning I saw one from UBS that said this is what family offices invest in. And they interviewed 250 family offices. Well, the family offices that reply to a UBS report are probably clients of UBS or for some reason really like ubs. So they probably trust UBS with their money to go into UBS public market investments and investment funds that UBS charges them fees on. But that might not represent at all the average family office, which may be much more hard asset business investment oriented. So you just have to be in the family office space. You know, the person who educates you on life insurance is going to tell you to buy a big life insurance policy from him. Right. And the person advising you on family offices may be someone who wrote a white paper, but they're really a private bank, not a family office at all. But they want you to think they are. So you'll hire them and give you, give them all your money. So there's nothing against ubs, but it's just you just have to be careful on like who you learn things from in the family office space.
- [71:15]
B
I love it. I love it. Yes, yes. Because everyone, most people are in it for themselves, you know.
- [71:21]
A
Right, right. Or like most people, it's like pretty thinly veiled sales pitch to buy something from them. The ideal is that someone is providing genuine insight directly from the source like if we interviewed someone who just sold their FinTech company for $100 million. Yes. Our goal might be to impress you with our family office club sentimillionaire interviews. And that is a sales pitch, I guess, a commercial angle, but the words coming out of the sentimillionaire's mouth, who just had their exit, or they're in the middle of their exit and they're looking to source investments, there's direct wisdom from the horse's mouth coming out there. And, you know, those are the types of situations we try to create within our family office club.
- [72:01]
B
Yeah. And I love it. And I love it. And you've got lots of great groups on LinkedIn for even besides actually familyoffices dot com. Right. And what was interesting, Richard, is obviously I got message for you to come on the show. I went on LinkedIn and we were already friends and connected.
- [72:21]
A
Oh, wow.
- [72:21]
B
Yeah. Okay.
- [72:23]
A
That's great. Makes it easier, right? I mean, that's.
- [72:26]
B
I'll say hello on LinkedIn to you. So, family office.
- [72:29]
A
That's the thing about a marketing funnel.
- [72:31]
B
Yeah, yeah, Exactly. Exactly. And billionaires.com. right. Which I. I've started going through those interviews. Some are written, some are. Some are on YouTube, some are just on that. On that website. And. And they're fascinating. I was in London because I got stuck in London for hours yesterday, and I was just going through interview, interview, interview, interview. They're really, really good, by the way. And your events look amazing. I've never been, but I'd love to attend. I'd love to attend.
- [72:56]
A
Yeah. I'm happy to have you. I mean, since you had me here on your podcast. If you want to come to an event as our guest, we're happy to have you come check us out and get to know us a little bit. Since your audience is getting to know me a little bit, be great.
- [73:08]
B
Thank you. I really appreciate that. I really appreciate that. Is there any final words of wisdom that come to mind that you want to leave the world with?
- [73:17]
A
I think that if you're in an industry and everyone does things a certain way or someone tells you, oh, that's not how things are done, you have to do it this other way or that that's not practical or that's not realistic. This is the way everything is done, you should instantly question and potentially reject what they're saying, because you just need to. You need to be taking some actions that are extremely different and that other people laugh at you, tell you you're dumb or don't know what you're doing. Otherwise you're just, you're just going to be average and mediocre. So I just remind people of that and then you know, if you want to connect my personal mobile text phone number and WhatsApp number is at the top of familyoffices.com so people can just shoot over a WhatsApp message or a text or email us and be happy to see if it could be helpful.
- [74:08]
B
Amazing Richard. This has been highlights of my year so far. Me, I really do appreciate connecting. I appreciate all the wisdom and the openness and yeah mate, one day we'll hang out and we'll hang out on the beach in Hawaii. That'd be awesome.
- [74:23]
A
Sounds good. Thanks Andy.
- [74:24]
B
Take care everybody. Thank you. Bye bye bye bye bye bye bye. That's all for this episode of the Neuro Performance Podcast.
- [74:38]
A
Thanks for tuning in. Remember to stay connected, rate, review and.
- [74:42]
B
Visit Andy Murphy online to take the.
- [74:45]
A
Next step towards unlocking your pure potential. See you next time.