Narendra Modi, India’s prime minister, is known for his outfits. Since rising to become India’s head of government in 2014, photographers and journalists have long followed his clothing styles, each saying something about India. It’s part of a long tradition of using clothing to make a statement about India—and about defining a political brand. Nor is it unique to India–remember Obama’s tan suit, or now the MAGA red cap?

That observation is part of Shefalee Vasudev’s recent book Stories We Wear: Status, Spectacle and The Politics of Appearance (Westland Non-Fiction, 2025), where she dives into how clothing, appearance, politics and social change are intertwined, covering topics like streaming dramas, influencers, and “the airport look.”

Shefalee Vasudev is a journalist, cultural commentator, and narrative psychotherapist. The editor-in-chief of The Voice of Fashion for the last nine years and the founding editor of Marie Claire India, she has spent three decades working across news and lifestyle media. Her first non-fiction work, Powder Room: The Untold Story of Indian Fashion, was published in 2012.

You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of Stories We Wear. Follow on Twitter at @BookReviewsAsia.

Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at @nickrigordon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications