Transcript
A (0:01)
Welcome to the New Books Network.
B (0:05)
Welcome to the New Books Network. I'm Alfred Marcus, and this is on the cusp between strategy and ethics, where we explore how organizations navigate the tensions between performance, innovation and responsibility. Today I'm speaking with David Obst, an investigative journalist, editor and media producer. Lou's new book, Saving Ourselves from Big Car, has just been published by Columbia University Press. The book is vivid, often unsettling in its history of what he calls big Car, the interlocking system of automobile manufacturers, oil and gas companies, insurers, media and political actors that has shaped mobility, cities, and even democratic institutions for more than a century. We'll talk about how Big Car came to wield such influence, human and environmental costs of car centric societies, and what experiments in mobility might finally offer a way out. David, thank you for joining me. You open the book with the claim that Big Car is a living threat that kills hundreds of thousands of people a year and that this carnage shows no sign of abating. How did your own professional journey from early work on corporate irresponsibility to your media career, bringing you back to cars is the central story you wanted to tell now.
A (1:31)
Well, thank you for having me on. It's been a fairly direct line from when I was young. The very first book I ever did was a book called in the Name of Profiles and Corporate Greed. And it was a collection by top journalists in Washington, D.C. of corporate malfeasance that taken place in various industries. And it did real well because what it showed was these well groomed, well barbered pillars of the community when it came time for them to make decisions between profit or the public's good always pick profit at the cost of really horrendous events happening to the people they're selling to. For example, General Motors made school buses and they realized at a certain point that the school buses brakes were not working properly. And they made a decision that it would be cheaper to pay off fatalities from the crashes than recalling all of the buses. So they left the buses out there for years and countless little children died because they didn't want to make the change. So that's what started me. Also, I did a book early in my career called Echo Taj, which was a cross between ecology and sabotage. And I ran a nationwide contest for the best idea of how you could mess with corporate America. And I got thousands of people contributed to it and we published it as a book. The Wall Street Journal called it the most dangerous book published this decade. I was very proud. And it told stories about how you could do things back to corporations. For example, if they were defiling your local water system, fill up a bucket from that lake, walk into the CEO's office and pour it all over his nice new rug, etc. So I've been a troublemaker for quite a while. This particular book came about because I was retired from. I had been in the movie business and had written a number of hit pictures over my career and was just kind of having a nice time. And I was with my granddaughter in Santa Barbara, California. We were driving down to Los Angeles and we hit one of the internal traffic jams that you invariably get stuck in. And I turned her and I said, her name's Sunny. I said, sunny, I hate traffic. And she smiled back at me and she said, pop up, you are the traffic. And I realized she was right. How did I miss this my whole life that I had been part of the problem? So I was a pretty good investigative reporter. I worked with a reporter named Seymour Hersh who worked for the New York Times for many years. One of the first things I did in my professional career is work with psy. And we broke the My Lai massacre story and won the Pulitzer Prize for national reporting for that. So I knew how to do investigative reporting. And I said, all right, I'm going to look into how did we get into this situation where we just accept being stuck in these giant multi ton vehicles for hours and hours at a time and don't do anything about it except make roads wider so that even more vehicles can become stuck on it and are there any solutions? And I ended up spending the next four years of my life talking to the most interesting people I could find in the field. And I went all over the place to find them. Some of the most interesting were, believe it or not, in Helsinki, Finland, who had come up with a really good plan of how to use new technologies to inform people as to how they could leave their cars behind and get around with only public transportation. And it's worked very well for them and for other communities also. So the deeper I got into it, the messier it got, until finally I began to hit gold. Big Car is an amalgamation of the automobile industry, the oil industry, the insurance industry, the steel industry, and many others who have worked together in the last 75 years to kill more human beings than World War II did. Wow. It's a staggering statistic. And this is not, when they think about writing a book for Columbia University Press, is they don't let you opine. You have to have sources. So I've got Really strong, verifiable proof that all the things that I'm going to say on your show are true. According to the World Health Organization, more people have been killed from lead poisoning than virtually any other disease over the last 70 years. That was man made. And the reason for this is real clear. And I'll just go into a short explanation. At the beginning of the 20th century, Alfred, the biggest problem in urban America, believe it or not, was the horse. Because each day, for example, in New York City, 120,000 horses would enter into the metropolitan area, each of them depositing 23 pounds of manure and 12 gallons of urine. And the cities just became impossible to live in. So we invent a car. First prototypes for cars were electric and external combustion engines, but those didn't work. So the technology that prevailed was the internal combustion engine. It has to run on gasoline. The engines that Henry Ford and early manufacturers of these cars made didn't burn the fuel, gasoline cleanly. So I'm sure, you know, you're old enough to remember cars backfiring and all of the different sounds that cars made. And what that was was just the engine telling us it's not working. But more importantly is you didn't get very good gas mileage from it. And the car kind of shook a lot when you're driving. So in, in 1927, three wonderful corporations, General Motors, Standard Oil and Dow Chemical form the Ethyl Corporation, which is to build an additive to put into gasoline so that car engines will burn smoothly, not backfire and get better gas mileage. This additive was lead. For the next 70 years, the Ethyl Corporation was able to cover up the effects of lead on human life. Even though it was killing literally close to a million people a year from lead poisoning. They were able to cover that up. Congress didn't go after them, the press didn't go after them. Nobody went after them. And they got away with it by saying that their product was proprietary and they didn't want to let out the details of it. So again, in the name of profit and their breed, these people made enormous fortunes by poisoning us.
