The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.

Rebecca joins us from Econsultancy to take the helm at Retail Media Age (RMA), a title that is going from strength to strength as the sector booms.

Rebecca began her career in radio before she transitioned into digital journalism with foundational roles at ClickZ and Search Engine Watch.

This deep expertise in search and SEO laid the groundwork for her seven-year tenure at Econsultancy, where she covered everything from digital transformation to the sudden emergence of Generative AI.

The discussion with NDA Editor-in-Chief Justin Pearse, includes:

The Full Funnel Journey: Why home improvement brands like Wickes must be present at the "inspiration" stage (Pinterest, TikTok) as well as the point of sale.
The Store as a Canvas: The fascinating overlap between in-store retail media and programmatic Digital Out of Home (DOOH).
A Supportive Community: The unique, collaborative spirit within the retail media space, including the growing Women in Retail Media network.

What’s Next for NDA?

The podcast discusses a packed 2026 calendar, including:

The RMA Lunch in Manchester (July 16th) and London (September 10th).
NDA MENA: Our continued focus on the booming Middle East ecosystem, including a virtual round table in April.
Cannes: Our return to the NDA Maison for a week of panels, podcasts, and parties.

The NDA Podcast: Rebecca Sentance's debut in a busy week for retail media