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Scott Philbrook – S2E5 New Media Lab with Rob Southgate

On this episode, Rob's special guest Scott Philbrook from Astonishing Legends.

Visit Scott's website at AstonishingLegends.com

Scott Philbrook Interview

00:00:09 - 00:05:00

Welcome back to new media lab. Thank you so much for sharing your valuable time with me. Hey, before we get started with this week's mazing interview. I wanna fess up this episode of super late two of the ideas. Keep coming up during these interviews or to be consistent did not ghost your audience. I was definitely not consistent. And I'm sure many of you felt ghost. I really did into goes to. But it happened. I've been thinking about why this happened, and I've come to a realization mind, you all the interviews for this season are done and edited there in the can ready to go all I have to do is the intro out tro. And that's it. That's where the stumbling block is. I realized I don't like the show in its current iteration. I love the interviews. Don't get me wrong. But what I don't like is my approach as a host. When I listen to the show. I don't hear my personality coming. Through when I coach people, I stress be yourself here. I am doing the opposite. Yes. This show is more formal and structured than my goofy pop culture shows that does not mean, I should present a sterile version of myself. What I'm asking is that you bear with me as I find my voice on this show. The interviews and information being shared here. Excellent. I truly believe this. My hope by the end of the second season is that I have settled into who. I am on the show. And that you've gotten a ton of value out of what this show truly is my three takeaways from the start of this show are don't ghost your audience without explanation be yourself and don't be afraid to make changes while your show evolves. This week's guest is from one of my favorite podcasts. I love astonishing legends. And it was such a thrill to interview Scott Philbrick, one of the co hosts Scott, I had a great conversation for about an hour. Of which I'm sure in only about twenty minutes. Here. Scott's insights about podcasting and the story of astonishing legends are well, frankly, astonishing before we get to the interview I do have a little bit of business to take care of. I we have a patriot page where you can directly support this show and help keep us going. Join our newest patron Chantal Jones by going to patriot dot com slash new media lab and become a patron right now a show like this is best when the audience and hosting gauged with each other. In other words, getting conversation with me either through Email, Facebook, Twitter, Instagram patriot or any place else. You can find me the Email for this show is Southgate small business at gmaiLcom, send me your questions and comments. I promise I'll respond. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at. At our Southgate or Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos, and a lot more. Finally, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when post in your own shows or sharing anything podcast related. This week's guest is Scott Filbert from Donna Shing legends. It's a wonderful show. That is a great example of how to present a professional podcast seriously. Check out the show, check out their website and follow them on social media. Even if you aren't interested in their subject matter, you can learn a lot about the business side of things by paying attention to what Scott and Forrest do with their content and now under the interview, can you describe your podcast? Yes. Well, you know what my? Co-host forest, and I will often say that our podcast is is a a lot like unsolved mysteries. If people remember that show, or if you're older even still in search of except as if it was a hosted by click Clack from NPR's car talk. No for people that don't know click Clack, which there are plenty of people that don't, but it's the ideas that we take a conversational approach to the exploration of unexplained and unusual events from throughout history. We touch on cryptic words paranormal UFO's that sort of thing, but we also do historical mysteries like the disappearance of Amelia Earhart, and that sort of thing, and then that all of that is framed by really deep investigative research that we try to do going into uncover angles on the stories, even if it's a story that's been covered thousand times by other people we try to find more indepth information on.

00:05:01 - 00:10:21

So when did you start podcasting are for show? Oh when up in late two thousand fourteen we actually posted our first show in late two thousand fourteen and that is you know, when we started podcasting, technically, however forest, my co-hosted, I had conceived the show probably at least a year earlier, maybe year and a half and spent a whole lot of time talking about it before we did anything to the point where eventually my wife was like are you guys ever going to actually do this? Or you just gonna talk about it, which is sort of what made us get the first show out there. But I I have a kind of a a personal. Obsession with like if you're gonna launch something like that to have it just be as polished in everything as you can possibly make it before you do that first one because the first one's always going to be the worst one. And so I I spent a lot of time making sure we had all the right equipment, and in and that our ideas were wealth out in terms of how the show would flow in all that sort of thing. And to this day, I still m embarrassed by the first few episodes. But that's that's that's how it goes. So yes, we started in two thousand fourteen so we're a little over four years old. Now, are you a celebrity? No, I would say that. I am not a celebrity his an on associated with this show celebrity. No, do you think gaining audience today is the same as win. You started astonishing allegience. No, I don't think it's radically different. And I think it's involving from moment to moment for a wide variety of reasons. I mean, the calling it the wild west is an overused metaphor for anything that's in its infancy like podcasting. And I would say that podcasting. It's it's not an infant anymore. But for me, it's still a toddler everything is, you know, everyone's trying to figure out where they're at the business models are evolving when we started. There was no real business model revenue. There was no we had absolutely no idea if we would ever make a penny on it. And we couldn't find anyone in a mentor capacity or. Anyone anywhere to talk to us about that? You know? Although now, we're close with people, and we could you know, when for example, Jim herald is is a good friend of ours. But if we call him back when we were starting out, he he probably would have not taken the time. Not because he's not a great guy because he is a great guy. But. A billion people are starting out. So an ice seem to remember that when we started. There was I think three hundred fifty thousand podcasts on the I tunes directory. And I think last time I heard it was up at seven hundred fifty thousand it's probably a million now. And so I would say it's a lot harder to get noticed. I would say that shows with really easy to produce content are rampant because it's so easy now to to get started anyone can do it. And so anybody is doing it and people will find out real quickly. Whether people wanna listen to them or not or if they're actually, you know, if they're if in that's it. It's definitely a America Crecy in that way. But there's so much out there. Now that standing out is particularly hard. I would say compared to when we started. I would say it's three or four times harder than the other thing. That's happening is all these big. Companies are consolidating networks. And now the major players are starting to notice that there's revenue in podcasting. Even though it's still just a shadow of what radio revenue is it's gonna catch up. And so what's happening is you know, scripts is getting involved in all these huge multi media corporations in the more of that that happens. I think the harder and harder will be for independent shows to get off the ground not to produce it because you can produce it. You know, if you have an iphone or a sm...