
Hosted by Adriana Sánchez Uebelhoer · EN

In this episode of New World in the Making, I sit down with Richard Cope, founder of EcoVox, to take apart one of the most persistent myths in business: the idea of the "green consumer."Richard has spent more than two decades researching what people actually do, not what they say they'll do, when sustainability shows up on a shelf, a menu, or a price tag. And his conclusion is sharp: the green consumer, as most brands imagine them, doesn't really exist. People aren't refusing to buy sustainable because they don't care. They're refusing because the proposition has been built on assumptions that were wrong from the start.What Richard offers instead is more grounded and more hopeful. We talk about:Why the "green consumer" segment most businesses chase is largely a fictionWhat people actually care about when they buy: the Me Economy, Healthy Habitats, Closer CommunicationsWhy the green premium is collapsing, and why that's good news, not badHow guilt-led climate messaging is alienating nearly a third of societyThe values that genuinely unite people across the climate debateWhy corporate humility, transparency, and even apology matter more than perfect campaignsFashion resale, balanced diets, small wins: where behaviour change actually happensThe agility gap between startups and big brands, and who's really moving the needleHow AI, labelling, and regulation are quietly reshaping the point of purchaseWhat Richard thinks the next decade looks like, and what surprised him most along the way→ Listen & subscribe: https://newworldinthemaking.com → Read more on Substack: https://substack.com/@newworldinthemaking → Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00About Richard Cope and EcoVoxFounder, EcoVox Consumer Insights Researcher with 20+ years tracking how people actually behave around sustainability→ Learn more about the EcoVox's last report at this webinar, June 4th at 2PM GMT: https://register.gotowebinar.com/register/6574896370885199447→ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardcope-ecovox/→ Learn more about EcoVox: https://www.ecovox.co.uk/⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In this episode of New World in the Making, I talk with Tara Stevens, Executive Director of the Center for Tomorrow, about how AI is disrupting our societies and why the systems shaping our world are more fragile than they seem.Most of us don't realise how quickly AI is transforming work, economies, and power. Tara reveals the hidden powers of techno-colonialism: how AI concentration and data dependency are creating new forms of inequality and threatening sovereignty. And we also dive into the agency and power we have to build the new emergent world that takes all life into the equation.With over 15 years leading impact-driven innovation worth hundreds of millions, Tara proves systemic change is possible. We explore what it takes to ensure no one gets left behind in this transition.We talk about:How AI is reshaping jobs, economies, and power, and who gets left behindTechno-colonialism: what it is and why it threatens equity and sovereigntyWhy grassroots movements and civic agency matter for ethical, inclusive AIThe skills future leaders need: systems thinking, agility, emotional intelligencePractical steps to participate in systemic change and reimagine workWhy reimagining capitalism, UBI, and new governance models are essentialThis conversation matters because the choices we make today will dictate whether AI fuels greater inequality or becomes a tool for collective empowerment.If you're curious about building a future where technology works for all of us, not just Silicon Valley elites, this one's for you.→ Listen & subscribe: https://newworldinthemaking.com→ Read more on Substack: https://substack.com/@newworldinthemaking?utm_campaign=profile&utm_medium=profile-page→ Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00About the Center for TomorrowThe Center for Tomorrow is a global nonprofit building infrastructure for societal transformation in the age of AI.→ Learn more: https://www.centerfortomorrow.com/ → Connect with Tara: https://www.linkedin.com/in/tarapjstevens ⚠️ Disclaimer All content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

40+ Conversations. One Course. A New World in the Making. | Adriana Sánchez UebelhoerThis one is a little different.For the first time, I am not the one asking the questions. My colleague and collaborator Beatriz Paniego Béjar sits in the host seat, and I get to be the one reflecting. On a year of conversations. On what I've learned. On why we built what we built. And on what's coming next.New World in the Making is turning one. And after more than 40 conversations with people working at the edges of this transition, something became clear: the knowledge was there, but not everyone has the time or the bandwidth to sit with 40+ hours of dense, rich, sometimes unsettling conversations. So we asked ourselves, what if we distilled all of it into something people could actually move through together?That's how Become a Maker was born.An 8-week course structured around the 5 forces of change I kept hearing across every single conversation, no matter whether I was talking to an ocean engineer, an energy economist, a philosopher, or a spiritual thinker. They were all describing the same transition from different angles.The 5 forces we go through together:Macro Systems and Geopolitics: money, debt, the fracturing dollar-based order, CBDCs, Bitcoin, and why the system we've always known is crumblingTechnology and AI: what it means when intelligence itself gets automated, who controls it, and what's emerging at the edgesOrganizations: how we organize ourselves is changing, from steward ownership to teal organizations to entirely new social contractsNature and Regeneration: what it looks like to step back into alignment with natural systems and the logic of abundanceConsciousness and Self: where it all lands, in us, in how we show up, and in what we choose to buildEach week includes daily content capsules you can navigate in a busy life, live sessions with some of the most listened-to guests from the podcast, and a community to go through all of it with together. Because this is a lot to hold alone.Special guests joining us inside the course include Jeff Booth, author of The Price of Tomorrow, Daniel Luca from Eden Block, Lisa Gill from Leadermorphosis, Ismael Dainehine from EverGive, and others who have shaped how I understand this moment.This isn't a five-step solution. It's a map. And it's for anyone who senses that something isn't adding up, who feels both scared and strangely alive in this moment, and who wants to move from confusion into clarity and from clarity into action.Become a Maker starts May 18th. Five spots available at a reduced price for anyone not in the right financial moment right now.→ Sign up & find out about the course at: https://newworldinthemaking.com/courses → Listen & subscribe: https://newworldinthemaking.com→ Read more on Substack: https://substack.com/@newworldinthemaking?utm_campaign=profile&utm_medium=profile-page → Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00⚠️ Disclaimer All content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In this episode of New World in the Making, I sit down with Melina, a first-generation Greek-American who grew up in San Francisco, studied human rights and international affairs, worked at the UN, and has spent the last five years calling Athens home. Melina works at the intersection of philanthropy, systems change, and regenerative thinking. She's building Kali Polis Project, an urban climate lab in Greece connecting young people with local government. She's curating the Ministry of Regeneration track at the World Beautiful Business Forum in Athens this May. And she's founding Zymosi, which means fermentation in Greek, a venture built around slow, trust-building dinners that bring together changemakers who don't yet know each other.We talk about:What climate citizenship actually means and why you don't need to be a climate scientist to practice itThe iceberg model, leverage points, and what systems change tools actually look like in practiceScarcity versus abundance: and how shifting that mental model changes everything, from economics to relationshipsThe two-loop model and what it means to grieve an old system while building a new oneDoughnut Economics, regenerative finance, and what local governments are quietly already doingWhat resilient systems actually require and why redundancy matters more than specializationHow geopolitical crises are, paradoxically, accelerating the shift toward localization and regenerationThe feminine in systems design and what matriarchal design principles have to offerHow to stay hopeful without being naive and what Melina does personally to keep goingAnd what a moment of glimmer looks like on a spring morning in Athens→ Listen & subscribe: https://newworldinthemaking.com→ Read more on Substack: https://substack.com/@newworldinthemaking?utm_campaign=profile&utm_medium=profile-page → Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00 About the World Beautiful Business Forum Taking place in Athens, May 7–10, 2025. Open to everyone. → Look up the World Beautiful Business Forum for tickets and info: https://houseofbeautifulbusiness.com/world-beautiful-business-forum About Zymosi A gathering project by Melina based in Athens: curated dinners for climate changemakers who don't know each other yet. Built on trust, slow conversation, and the belief that fermentation takes time.→ Look up Zymosi on Melina’s Substack: https://substack.com/@melinadunham → Look up Zymosi on Instagram: https://www.instagram.com/zy.mosi/ → Reach out to Melina directly: https://www.linkedin.com/in/melina-dunham/ About System Change Models:→ Find your meaningful and bespoke way to help address the climate crisis, draw your own Climate Action Venn Diagram: https://www.ayanaelizabeth.com/climatevenn→ More about the Iceberg Model: https://ecochallenge.org/iceberg-model/ → More about Leverage Points: https://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/ ⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In this episode of New World in the Making, I sit down with Mônica Felício Fragoso, architect, urban planner, and co-founder of Shifted, a climate tech startup reimagining how the world stores electricity.Mônica spent 18 years in the automotive industry before making the leap into the startup world. And what she's building now reflects everything that experience taught her about systems, scale, and what it actually takes to change the physical world.Shifted's technology combines two of the most proven energy systems we already have, pumped hydro and compressed air, into one long-duration storage solution that uses no rare materials, no lithium, no cobalt. Just steel, water, and air. It's a radical simplification hiding a sophisticated answer to one of the hardest problems in the energy transition: what do we do when the sun isn't shining and the wind isn't blowing?We talk about:How Shifted's hybrid pumped hydro and compressed air system actually worksWhy long-duration storage is the missing piece of the renewable energy puzzleWhat 18 years in automotive taught Mônica about designing systems that scaleThe leap from corporate career to co-founding a deep tech startupWhy building with abundant materials matters for a truly global energy transitionThe role of heat management in making compressed air storage efficientWhat it means to design something for the public good, not just the marketThe deeper question underneath all of it: what kind of world are we building?For anyone curious about the energy transition, long-duration storage, climate tech, systems design, and what it looks like when an architect decides to redesign the grid.→ Listen & subscribe: https://bio.site/newworldinthemaking→ Read more on Substack: https://newworld.substack.com→ Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00About Shifted Shifted develops long-duration energy storage by combining pumped hydro and compressed air, a mineral-free, scalable alternative to lithium batteries designed to make renewable energy fully dispatchable. → Connect with Mônica Felício Fragoso on LinkedIn: https://www.linkedin.com/in/monica-felicio-fragoso/ → Learn more about Shifted: https://shifted-energy.com/→ Shifted on LinkedIn: https://www.linkedin.com/company/shifted-energy-storage/ ⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In this episode of New World in the Making, I talk with Rayan Kassis, CEO and co-founder of AED Energy, about the future of energy and what's actually changing right now.Rayan's company has developed thermal battery systems that store electricity as heat—delivering 6 to 32 hours of clean power at 10x cheaper than lithium batteries. They're deploying these systems in Nigeria, replacing diesel generators that burn millions of liters of fuel every year. This is about proving that renewables can work, at scale, 24/7.We question the systems we come from and explore what's emerging in this new energy landscape.We talk about:How thermal batteries work and why they're so much cheaperThe real barriers to scaling renewables—regulation, financing, industrial resistanceWhy decentralized energy changes everything for resilience and accessThe current moment in the Middle East and what oil dependence really costsHow geopolitics and policy shape the energy transitionEnergy storage as the key to 100% renewable systemsLeadership and human creativity in uncertain timesThis conversation brought things down to reality—showing what's possible when we start building instead of waiting.This is for anyone curious about energy transition, clean tech, decentralized systems, geopolitics, and how innovation is reshaping power—literally and politically.→ Listen & subscribe: https://bio.site/newworldinthemaking→ Read more on Substack: https://newworld.substack.com→ Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00About AED Energy StorageAED Energy develops ultra-low-cost thermal battery systems that enable 24/7 clean energy by storing electricity as heat.→ Connect with Rayan on LinkedIn: https://www.linkedin.com/in/rayankassis/→ Learn more about AED Energy: https://aed.energy/ ⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guest are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In dieser Episode von New World in the Making spreche ich mit Viktor Haisch, Co-Founder von RAZECO, über nachhaltiges Unternehmertum, neue Materialien und die Frage, wie echte Innovation jenseits von Greenwashing entsteht.Viktor teilt seinen persönlichen Weg vom Kochen in der Gastronomie hin zur Tech- und Gründungswelt und warum Nachhaltigkeit für ihn Bewusstsein, Aufklärung und Gestaltung bedeutet. Mit RAZECO arbeitet er an nachhaltigen Lösungen in der Rasurindustrie und zeigt, wie auch scheinbar kleine Alltagsprodukte Teil eines größeren Systemwandels sein können.Gemeinsam sprechen wir über:Nachhaltiges Gründen und persönliche ResilienzDie Herausforderungen der Rasur- und KonsumgüterindustrieNeue Materialien und nachhaltige InnovationenCommunity Building statt klassischem MarketingDie Rolle von KI in Forschung und ProduktentwicklungWarum Storytelling zentral für nachhaltige Marken istPersönliches Wachstum im UnternehmertumDieses Gespräch war für mich besonders erdend, motivierend und ehrlich. Es zeigt, dass Wandel nicht abstrakt ist, sondern von Menschen getragen wird, die bereit sind, Verantwortung zu übernehmen und neu zu denken.Diese Episode ist für alle, die sich interessieren für:Nachhaltigkeit und UnternehmertumInnovation und neue MaterialienCommunity-getriebene MarkenPersönliche Entwicklung als Gründer:inEine Wirtschaft im Wandel→ Hören & abonnieren: https://bio.site/newworldinthemaking→ Mehr Gedanken auf Substack: https://newworld.substack.com→ Unterstütze das Projekt & werde Active MakerÜber Viktor HaischViktor Haisch ist Co-Founder von RAZECO, einer nachhaltigen Marke in der Rasurindustrie. Über Social Media teilt er außerdem regelmäßig innovative Nachhaltigkeitsimpulse, neue Materialien und positive Zukunftsnarrative rund um Unternehmertum und Wirkung.→ Folge Viktor auf Instagram: https://www.instagram.com/victorhaisch/ → Erfahre mehr über RAZECO: https://razeco.com → Folge RAZECO auf Instagram: https://www.instagram.com/shavethefuture/→ Folge RAZECO auf LinkedIn: https://www.linkedin.com/company/razeco/------⚠️ **Haftungsausschluss** Alle Inhalte dieser Folge dienen ausschließlich Informations- und Bildungszwecken. Es wird keine rechtliche, finanzielle oder beratende Empfehlung ausgesprochen. Die Meinungen der Gäste spiegeln nicht zwangsläufig meine eigenen Ansichten wider. Hörer:innen werden ermutigt, eigene Recherchen anzustellen und eigene Schlussfolgerungen zu ziehen.Danke, dass du dabei bist. Danke, dass du Teil der neuen Welt bist, die wir gerade erschaffen.

¿Qué pasaría si la forma en la que organizamos empresas, propiedad y poder estuviera a punto de cambiar radicalmente?¿Y si las jerarquías, la opacidad y el control centralizado dejaran paso a reglas compartidas, código abierto y gobernanza distribuida?En este episodio de New World in the Making converso con María del Sagrario Navarro Lérida, experta en derecho, estandarización y nuevas formas de organización, sobre cómo blockchain, Web3 y las DAOs están reconfigurando la lógica misma de la propiedad, la toma de decisiones y el poder económico.María es profesora en la Universidad de Castilla-La Mancha, miembro del advisory board de INATBA y participa activamente en procesos de estandarización en ISO y CODEMA. Desde ese cruce entre derecho, tecnología y sistemas, nos ayuda a traducir un cambio profundo que ya está en marcha.A lo largo de la conversación exploramos:Cómo los smart contracts pueden automatizar reglas y redistribuir poderEl potencial real (y los límites actuales) de las DAOs como alternativa a empresas tradicionalesLos retos legales y regulatorios de la descentralizaciónQué significa repensar la propiedad, la gobernanza y el valor en la era digitalPor qué estos cambios no son solo tecnológicos, sino profundamente sociales y culturalesEsta conversación es una invitación a cuestionar estructuras que damos por sentadas y a entender qué nuevas posibilidades se abren cuando el poder deja de concentrarse y empieza a compartirse.Este episodio es para ti si te interesa:Blockchain, Web3 y DAOsNuevos modelos de gobernanza y organizaciónDerecho, tecnología y estandarizaciónPropiedad digital y redistribución del poderEl impacto social de la descentralización→ Escucha y suscríbete en tu plataforma favorita: https://bio.site/newworldinthemaking→ Lee más reflexiones en Substack: New World in the Making: https://newworld.substack.com→ Apoya el proyecto y conviértete en Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00Descubre más sobre María del Sagrario Navarro Lérida: → Sigue en LinkedIn: https://www.linkedin.com/in/mar%C3%ADa-del-sagrario-navarro-l%C3%A9rida-4b2652160/ → Descubre más sobre DeFi: https://defiempredu3.wordpress.com/⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guests are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

In this episode of New World in the Making, I sit down with Michael Langguth, co-founder of Carbon13, a venture builder dedicated to creating scalable climate tech startups designed to reduce global emissions at scale.Carbon13 works with experienced founders to build companies that tackle climate change through innovation, entrepreneurship, and systems thinking. But what does it really take to build a climate tech startup today?Michael shares his journey into founding Carbon13, shaped by his own entrepreneurial experiences and the conviction that aligning personal values with business goals is essential for long-term impact.Together, we explore:What makes climate tech different from other startup sectorsWhy strong co-founder relationships are foundationalThe average age and background of climate founders (and why that matters)The financial sustainability challenge for early-stage foundersHow venture builders like Carbon13 enable innovationThe evolving landscape of climate tech investmentWhy media narratives often overlook positive climate progressInfrastructure and political barriers slowing down innovationThe urgent need to “help people switch” to better solutionsThis conversation moves beyond headlines and explores the real mechanics behind building companies that can meaningfully reduce emissions.If climate change isn’t going away, then neither is the need for entrepreneurship.This episode is for anyone curious about:Climate tech and sustainability startupsVenture builders and startup ecosystemsEntrepreneurship aligned with impactInvestment trends in climate innovationThe future of energy, infrastructure, and carbon intelligence→ Listen & subscribe on your favorite platform: https://bio.site/newworldinthemaking→ Read more on Substack: https://newworld.substack.com→ Support & become an Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00About Carbon13Carbon13 is a climate-focused venture builder working with experienced founders to create scalable startups capable of significantly reducing global carbon emissions.→ Connect with Michael on LinkedIn: https://www.linkedin.com/in/langguthmichael/?originalSubdomain=de → Find out more about Carbon13: https://carbonthirteen.com/about-us/ → Follow Carbon13 LinkedIn: https://www.linkedin.com/company/carbon13/ → Follow Carbon13 on YouTube: https://www.youtube.com/channel/UC2ktxi0F4C271vWGqEtFOHw → Follow Carbon13 on Instagram: https://www.instagram.com/carbon13_news/ → Follow Carbon13 on X: https://x.com/Carbon13_news ⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guests are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.

En este episodio de New World in the Making converso con Sandra Castañeda-Elena, fundadora de Somos Stewards, ex parte del equipo fundador de Triodos Bank España y board member de B Lab Europe España, sobre una de las preguntas más profundas —y menos cuestionadas— del sistema económico actual: la propiedad empresarial.A lo largo de la conversación exploramos el modelo de steward ownership o propiedad responsable, una forma alternativa de estructurar las empresas para que el propósito esté protegido a largo plazo y guíe realmente la toma de decisiones. Hablamos de dinero y poder, de gobernanza, de incentivos, y de por qué la manera en la que poseemos las empresas condiciona profundamente su impacto en la sociedad.Sandra comparte su experiencia acompañando a empresas en la transición hacia modelos de propiedad más diversos y resilientes, los retos legales y culturales que implica este cambio, y la importancia de repensar la relación con inversores desde una lógica alineada con la misión.Esta conversación es una invitación a mirar la empresa no solo como un vehículo de beneficio, sino como una estructura viva, diseñada para custodiar un propósito en el tiempo.Este episodio es para ti si te interesa:Steward ownership y nuevos modelos de propiedad empresarialEmpresas con propósito y gobernanza responsableLa relación entre dinero, poder e incentivosModelos de inversión alineados con la misiónEl futuro de la empresa en una economía en transición→ Escucha y suscríbete en tu plataforma favorita: https://bio.site/newworldinthemaking→ Lee más reflexiones en Substack: New World in the Making: https://newworld.substack.com→ Apoya el proyecto y conviértete en Active Maker: https://buy.stripe.com/14A28qgJS86obz572U9oc00Descubre más sobre Sandra Castañeda-Elena: → Sigue en LinkedIn: https://www.linkedin.com/in/sandra-casta%C3%B1eda-elena-6a54819/ → Descubre Somos Stewards: https://somos-stewards.org/ → Contacta directamente: sandra@somos-stewards.org⚠️ DisclaimerAll content shared in this episode is for educational and informational purposes only. Nothing discussed should be considered financial, investment, or legal advice. The views expressed by the guests are their own and do not necessarily reflect my personal views or positions. Listeners are encouraged to do their own research and form their own conclusions.Thank you for listening and for being part of the new world in the making.