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Welcome back to the Growth in Reverse podcast. My name is Dylan and I'm Chanel's co host on the pod. Today we're back with another teaser episode of the 30 Days of Growth series that's happening right now. Go sign up at 30 Days of Growth Co and if you recommend just one subscriber, you get access to all 30 of these 30 Days of Growth private podcast episodes and you'll get 30 Days of Growth right in your inbox. Today we're talking about the website Pop up that adds 50 subscribers a day and how Jillian and Jordan of Lovely Loops have used a well positioned website popup that's added over 7,000 newsletter subscribers. This is a great lesson in being super intentional with your pop up forms. I hope you enjoy this one.
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Welcome Back to the 30 days of growth. Today is day 19, the website popup that adds 50 subscribers a day. How one popup has driven over 7,000 email subscribers in full for this calligraphy brand Popups get a bad reputation and honestly, a lot of them deserve it. The ones that fire before you even read a sentence or cover the entire screen. When you're on a mobile device and you can't find the X to click out of them. Those are frustrating. But a well timed pop up on the right post is a whole different story. Jillian and Jordan run a brand called Lovely Loops. It's a calligraphy brand and they have been using pop ups on their blog posts. One of them has driven over 7,000 email subscribers on its own. While you might not love popups, they do work and they're currently adding about 50 subscribers a day from this setup. The traffic comes from a mix of organic search and paid ads that drive people to that specific blog post. The popup is what does the converting so here's how Jillian and Jordan do it. First, they promote a specific freebie on each blog post. The popup offers something directly related to what the reader is already reading. If you're on a post about different calligraphy alphabets, the the popup offers a list of 60 of them that goes deeper on that same topic. If you've been in the online marketing space for a while, you might recall the term content upgrades. Essentially a extra lead magnet that is hyper contextual to the thing you're already reading and has a higher conversion rate than the average one. They use a tool called Convert Box for the popups and integrate that with Kit. Convert Box handles the targeting and display rules, I. E. When the popup fires, who sees it, how often, et cetera, and Kit Handles the email capture and sequences on the backend. They drive paid traffic to the blog posts, not landing pages. This is the part I think a lot of people miss. Instead of running ads to an opt in page, they run ads to a blog post that already has a converting pop up on it. The reader gets value from the post first and then the pop up catches them on the way through. So while you're going to need more traffic to actually get the same amount of subscribers as you would, you will probably pay a lot less per click or per conversion with this method, but it's worth testing. And the paid ads part is actually totally optional. I think you could still make this work without running paid traffic, but that extra money behind it just speeds up the flywheel. So the results again. They got 7,000 email subscribers from one pop up on one blog post, which is kind of crazy. 50 subscribers a day from the setup currently. Here's why it works well, the reader is already engaged with that topic. They searched for something, clicked on the post and started reading. That's a warmer audience than someone who just saw an ad for a free PDF. The freebie matches the content they're already consuming. There's no mental leap between I'm reading about one topic and oh, here's a free resource about another. The popup feels like a natural extension of the post, not an interruption. Running paid traffic to the blog post instead of a landing page gives you two shots at the reader. Even if they don't convert on the popup, they still got value from the post and might come back through organic search later. Or maybe they're checking out your products or different pages on your site. A landing page is kind of all or nothing. They either sign up or they don't. So here's how you can implement it. Well, I think if you pick your highest traffic blog post, this is going to be most effective for you. Check your analytics for posts that already get the most organic visitors. That's where to start. Step 2 Create a freebie that matches that post topic. A checklist, a template, swipe file, short guide that goes deeper on what the reader is already learning about. Step 3 Set up a convert box or something similar pop up on that post. Time it so it fires after the reader has scrolled a bit or spent 30 plus seconds on the page. Don't annoy people. Remember we want to make this beneficial for everyone, not just something that is kind of annoying for readers. Step four is optional, but test running a paid ad to the blog post itself, not to a landing page. Step 5 Repeat on your next highest traffic post. Each post plus freebie combo comes with its own little acquisition. Flywheel Tools for this convert box for popup targeting and display. I've used this before and it actually works pretty well. I'll leave a link below if you'd want to check it out. You can also use Kit as your ESP for email capture and sequences, and of course your Google Analytics so you can find your blog posts with traffic. You probably already have articles and posts getting traffic Adding a well matched popup to the right post can turn readers into subscribers without building anything new from scratch. You can follow Jillian and jordan@lovelyloops.com I'll leave a link below and I'll see you tomorrow.