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- [00:01]
A
Hey, Dylan, here. You know what sucks? When your newsletter plateaus and growth completely stalls out. It happened to me last year, but instead of panicking or worrying, I hopped into Chanel's Growth Vault. The Growth Vault has over 30 tactics and lessons on getting more subscribers and keeping them subscribed and engaged. I pulled out a few new strategies and implemented them that very day. The best part is these strategies are super tactical and they even come with video walkthroughs from Chanel. Oh, and the Growth Vault is constantly growing. Whenever Chanel finds a new proven strategy, she adds it and you get instant access. And for a limited time, the Growth Vault even includes Chanel's subscriber onboarding course, 10 lessons, and a few extra tips and tricks to make sure the subscribers you work so hard to get actually stick around. Check it all out in the growth vault@growthinreverse.com vault.
- [00:50]
B
The thing that is kind of funny to me is that it's a literal copy and paste job of my everyday evergreen funnel. So, yeah, this is a four day, $500,000 launch. What's so crazy about it is that I had just had a four thousand dollar launch not even like two and a half months earlier. I started treating my ads like they were their own social media channel essentially. And so putting the same amount of effort and energy and consistency into creating content for it.
- [01:18]
C
How much did you spend on Facebook ads?
- [01:19]
B
$24,000.
- [01:21]
C
Okay. To make half a million.
- [01:24]
B
Yeah.
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A
What do you think most people do wrong with product launches that you've, that you've seen? Like, ah, they're not doing this right or I would do it this way. Yeah.
- [01:32]
B
I just wish people would focus on.
- [01:37]
C
All right, well, today we are excited to have Sam Vanderweelen back on the show for the second appearance. I think she is the first official repeat guest that we've had on the show, which is super exciting. But she's a good time, knows her marketing stuff.
- [01:49]
B
So we had to have her back
- [01:50]
C
on because Sam had a $500,000 launch a couple months ago and we wanted to talk all about the nitty gritty details of it. So we're having her back on. Sam, thanks for, thanks for joining us again.
- [02:01]
B
Thanks for having me. I'm. What kind of trophy situation am I
- [02:05]
A
getting out of this?
- [02:07]
B
I have my fantasy football trophy down there if you want it. All right, all right, I'll take it. Whatever.
- [02:11]
A
Don't tell Jay Chanel.
- [02:14]
C
I know, right? I don't think he would love like that very much, but no, we're we're excited because you've always done things pretty large. But I don't know. What was this? March?
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B
April?
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C
I think it was April.
- [02:25]
B
It was in the end of February. End of March.
- [02:27]
C
February. Okay.
- [02:28]
A
It's still April.
- [02:30]
C
I remember, like, get. It's still April. I remember getting like, live updates from Sam. You were like, I think we just hit 11,000 webinar registrants. And I was like, hold on.
- [02:41]
B
What?
- [02:41]
C
This is crazy. So I wanted you to come on and just like break down how you did it. All of the things. If you are listening to this and you have not listened to our first episode with Sam, go do that. It was highly impressive, what she's just built throughout the years. And so that's a great starting point, but yeah. Dylan, where do you want to start?
- [03:02]
A
Oh, man, I've got. I've got so many questions. Maybe, maybe, Sam, if you could give us like a. Just like a. An overview of sort of what you launched and how it went, and then maybe we can just like start, you know, firing questions your way. Because you've done a podcast recording about this launch and you've written about it a bit. So maybe just tell everybody kind of what you did in February and March and, you know, what came of it.
- [03:26]
B
Yeah. Okay, so I'll set the stage for everyone. So basically, in my business, I only sell two things. I sell individual downloadable legal templates, like contracts that you need, and then I sell a package of those templates called the Ultimate Bundle that also has a series of video trainings that teach people how to legally start an online business, like from A to Z. And so two times a year, I put the Ultimate Bundle on sale and run the sale live. The thing that is kind of funny to me is that it's a literal copy and paste job of my everyday evergreen funnel. So I have an everyday evergreen funnel running of this365. $365, 365 days a year. And I'm. That funnel alone generates six figures a month. So, you know, the. The assumption there is like, oh, well, if it's doing that well, how are you gonna run it live? Like, how's that going to be that special? So I've learned a lot over the years about, like, how to inject some, I don't know, specialness and like, urgency and get people to actually take action on something. And so essentially these two times a year, I just run this four day sale, literally teach the same webinar that I teach in my evergreen webinar, word for word. And then I have pretty much the same emails, except that we change the dates and add some urgency with the bonuses. And over these four days, the bonuses are kind of descending. Like the most amount of bonuses that you get are on the webinar. And I did something kind of cool this year that we can talk about on the webinar that I've never done before. Then you have like the next two days, you get the most amount of bonuses, and then at the end of the four days, all the bonuses expire. And so people have to take action. Um, so yeah, this was a four day, $500,000 launch. And I think that what's so crazy about it is that I, I think what's like, important for this conversation too is that I had just had a like $400,000 launch, not even like two and a half months earlier. So a lot of times people are like, oh, but then that's like your one big thing. Like, I would love to just like dispel all the myths off the top. Like, it's like, oh, well, this is your one for the year. Nope, just did it. I'll do it again pretty soon. Two didn't spend that much on ads. No, this was not all from ads. Three, not all bots, which I was convinced while the numbers were ticking up. I was like, someone's punking me. And these are all bots. Not bots. They were real people. So. So I can dispel those myths off the bat.
- [05:44]
C
I love that. So when you say a four day launch, it's like, is it starting from the webinar and then four days after that? Or how does that window shift?
- [05:52]
B
Yeah, it starts. Essentially, things kick off. Um, so I have my webinar on Monday at 3, but essentially by the time that the cart actually opens, it's almost 5pm Eastern and it closes on Friday afternoon. So it's, it's just those four days. It's like Monday night, Tuesday, Wednesday, Thursday, Friday.
- [06:07]
A
Okay, so I, I've got a back the truck up question a little bit because you had 11,000 webinar registrants to this recent launch. Most people don't have 11,000 people on their email list. So maybe give us context to how big your email list is. And then also like, was this 100% organic webinar registrants or were you running ads and stuff? Like, give us a background to kind of how you, how you got to 11,000 webinar attendees or not attendees, but registrants. Hey, really quick, if your jaw just dropped at SAM getting 11,000 webinar registrants. We made something I think you're really going to love. We took Sam's six week launch strategy and put it into a notion doc just for you. It even includes Sam's show up strategy, which is how she ensured over 2, 700 people showed up live to her webinar. And it includes everything else behind her $500,000 launch. The link is in the show notes or just head to growthinreverse.com 500k. That's 5,00k again that's growth in reverse.com 500k. Now back to the episode.
- [07:10]
B
So I have 66,000 people on my email list now, but I'm assuming when I ran this launch I was probably in like the high 50s, probably hovering around 60. And so a lot of it actually does come from my own email list. That's the biggest. So it was essentially split like 60 organic or sorry, 60 ads and 40 organic. And so of the 40% of organic, most of them actually came from my email list. We also see people sign up from social. What's always a little bit weird about this from attribution, like we obviously try our best and I use high roast and pay a ton of money for it to be able to track like where people are coming from. It people are on my list and they get attributed to coming in from an ad and it's like this whole messy thing. So I kind of don't, I don't fuss about it too much because we do tend to see that people tend to be on my email list for a long time before they convert, even if they get attributed to coming in from a ad. So yeah, we had, we had a good percentage of people come in from those ads, but I think it was thanks to a last minute ad strategy that I thought of like within weeks, I would say before, before the launch.
- [08:16]
A
Oh, well, you got to tell us what that ad strategy is now. It's like, don't leave us.
- [08:19]
B
Hang on. No, I'm not gonna tell you. I'm just gonna let it hang. I don't want to tell you what it is. No, I'm just kidding. No. So basically, I mean, long story short, I think I had a mindset shift probably within the last year about ads in general. Like I've, I've run meta ads. So when I talk about ads, I'm talking about meta. That means it runs on Facebook, Instagram, all the various platforms. And I run them since very late 2019, early 2020. And my ads have always been Successful. I've basically never had a down period with ads. Um, but I did start to see, I would say, like, less success about a year and a half, two years ago. And one of the things that I think shifted me out of it was the shift in mindset that I had that I started treating my ads like they were their own social media channel, essentially. And so putting the same amount of effort and energy and consistency into creating content for it, really, like scripting out concepts, thinking about visuals, thinking about hooks, like, all of the things. So there was that. That part of just like, treating it a little bit differently. The second thing I started doing differently was when I would start recording organic content for social media, like Instagram, which is my. My biggest platform. I would. When I had an idea that I was like this, I bet you that this reel will probably do pretty well. Like, I can kind of tell. Then at the end of it, when I would record it, I would record a call to action for an ad ahead of time so that I didn't have to go back and reinvent the wheel. Because when you run ManyChat, for example. So, like, when I record a reel for Instagram, I'll say, comment sidebar for people to get my sidebar newsletter. You don't want to do that for an ad because you can get shadow banned if too many people are commenting the same word. And so often we'll say, like, click the link to sign up for my newsletter instead, or something like this. So just ahead of time, I started getting in the habit of recording those. And then when we would post a piece of organic content on a platform like Instagram, if it went well, we then downloaded the video and got it into an ad set on Facebook through Meta. So not just boosting it as a piece of content, but actually turning it into an ad so we can control the audience. So we were almost like, doing it two different ways, where I'm creating content for social media and as like, a test market and seeing what goes well. Plus, I'm creating things directly for ads that I have a feeling will go well. And the. The last thing I'll say too, is that I left wiggle room this time for something timely, which I have never done before. I always, like, batched and created my ads and everything way ahead of time. But there's been so many things going on in the online business industry in the past year with like, AI and ADA lawsuits and all this other stuff, that we essentially left a hole on the calendar. And we're like, we're going to plug in something and see how it goes if something pops up. And thank God it did. Something happened and it was like I jumped right on the trend. I literally sat on the floor of my office where I am now. Nothing fancy, no frills recorded, just a direct face to camera thing. It took off as a piece of organic social content. We turned it into an ad and it brought in thousands of signups.
- [11:21]
A
Wow.
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C
Are you using trial reels to see what's going to do well, or are you just posting them on your main.
- [11:26]
B
We are using them right now for some of my organic social. But that, I don't think we were doing that at the time that this launch was going on.
- [11:34]
C
Okay, okay, so interesting.
- [11:36]
A
And then, so when you were running the ads to this, to the webinar, that's what you running ads to. Was that specifically to get people to sign up for the webinar or is it to get onto your email list?
- [11:45]
B
These ones that we're talking about are all sign up ads. So they're all invite ads, as we call them. So they're just getting people to sign up for the webinar and then record like a separate set that are all sales ads.
- [11:54]
C
Okay.
- [11:55]
A
Just walking through kind of this launch process. So you had 11,000 people signed up for the web, the webinar for your launch webinar, and then maybe talk us through just a little bit of how that webinar goes and what the feel is like when it comes to actually finally, you know, pitching your product. Because I know some people, it's like a hard pitch the whole time. Some people will give away quite a bit and then, you know, pitch sort of the extended version at the end. So what did, what did your webinar, how was it structured and, and how is it like, what was your CTA at the end?
- [12:23]
B
Yeah, I think the way that I do my webinar and the way that I handle sales has so much to do with why we make so many sales. And I think it's really unique in the industry based on what I've heard back from other people. I can tell you in like the survey data that it, it works. So essentially right off the bat, I, you know, I'm obviously welcoming people to the webinar and I set the stage really early on about who this webinar is for and who it's not for. One of the most important things in that part of a webinar is that the language that you're using, like, you're not literally saying like this webinar is for creators. Like, not that I'm talking more emotional language of like, this is for the person who's been googling at 2am and is ready to rip their hair out because they're finding, you know, they're finding more answers or questions to their answers than when they started. Like, stuff like this where you're really painting the picture of how they feel like painting a specific moment of frustration. This is very, very, very intentional. And a lot of time on my end speaking their language, using their exact words, their exact phrases, everything that they're going through that I hear, I literally rip examples from DMs and things in my inbox that are perfect examples that I just know other people can, like, translate and relate to. So there's that. But then there's something in there that I think is absolutely crucial to getting people to buy at the end, and that is that when I tell people, this is who this webinar is not for, I have a couple throwaways about, like, this is not for people who want legal advice and not for me to be your lawyer. But then I also say at the very end, this webinar is not for you. If you're going to get mad that after the next hour I deliver all this valuable information, but then at the end, I'm going to share with you about the Ultimate Bundle. First of all, that is my first signal to just, like, put them on notice that that is happening. And I don't talk that much about the bundle throughout. It's really just like, hey, I'm going to deliver and I always do. But you're, in exchange, you're going to sit there and you're going to listen to this at the end. So it gets rid of any stragglers who are just there for that or whatever, or people who might get mad at the end, it also presents me with my first opportunity to talk about what the ultimate bundle is. So when I say, like, if you're going to get mad that at the end of this valuable training I share about the Ultimate Bundle, I. Oh, by the way, that's my signature program where I give you 10 legal templates plus all the trainings you need. And so I set it up and I'm already explaining what it is and how it's going to fill the very gap that I know that they came there with.
- [14:44]
A
Right?
- [14:45]
B
I then started. Then I do something that I think is like the nail in the coffin, which is that I ask them for their consent. So in the comments, I say, can you tell Me in the chat. If that's good with you, just put a yes. And if you're good with that, we can move on. And, like, the, the chat lights up with, like, thousands of yeses. And I think people really like that kind of mutual exchange.
- [15:06]
A
Yeah, I think that's really important.
- [15:08]
C
Yeah, I really like this because I think most of the time when you get on a webinar, people almost like, skirt past that issue of like, hey, I'm just gonna teach for the next hour. And like, then at the very end, it's like this surprise. Like, oh, by the way, I have this thing. And I think that's why so many people have started to get annoyed when people are running webinars. Cause they're like, well, I know it's just a sales pitch, but for you, you're actually saying, like, yes, I am gon you an hour of my time for free. But also, I have this thing on the back end that's super helpful. So I really love that you're. That you're doing that and you're calling it out immediately because I think you're just kind of saying what everyone is thinking of, like, is there going to be a sales pitch at the end? And you're like, yeah, there totally is.
- [15:48]
B
Yeah. But then I. I think, like, there's a way you could mess this up by saying that, but then being too salesy throughout. And I think it's like, by setting that stage early, you're kind of. You're making a promise. It's your first opportunity to build trust with someone. So I've just told you that I'm going to deliver for an hour. I better go out and deliver now. And I really leave it on the table. And like, you know, people always test me in the chat. They think I'm like a robot and it's not actually live and all this kind of stuff. And so I answer their questions as I'm going along. I make little comments about their comments. Like, I make sure. And I really, I really deliver. And I ask for examples of what they're doing online and. And I try to relate back, like, specific examples and make it super valuable. I mean, my webinar, people would have to pay thousands of dollars to get that information from a lawyer. So it does have a lot of value. And then it's like, yeah, at the end, I should be able to talk about my.
- [16:36]
A
Absolutely. Yeah, you've earned it.
- [16:39]
B
Yeah.
- [16:39]
A
Wow.
- [16:40]
B
Yeah. And by that point, honestly, I've done so much along the way that they really need it. I. I know now how to dribble it, you know, throughout where I'm setting it up and I'm talking about it as we talk. And by the time they get to that point, they're just like, okay, I need this thing.
- [16:54]
A
So with 11,000 webinar registrants, you've got. I think your notes said you had a 5% conversion rate. So from attend, is that attendees or is that registrants to. To sale sales, or is that attendees?
- [17:07]
B
Oh, we had a 5% conversion rate on the webinar.
- [17:10]
A
Okay. For attendees that. That showed up. Wow.
- [17:13]
C
So, like, attendees to say wow.
- [17:14]
B
Yeah, it's huge.
- [17:16]
C
I. And I remember. So 11,000 people is a lot. And if you're technically thinking about this, it's like, okay, you probably have one of the higher zoom plans. And I remember trying login, like, a minute after, and it was like, it sent me to YouTube live. And I was like, whoa, I thought
- [17:30]
B
this was on Zoom.
- [17:31]
C
And then it was like, we're sorry, the room is full, but here you can watch it on YouTube live. And I was like, sam is brilliant. Did you set that up, or was that, like, an automatic zoom thing?
- [17:40]
B
I did set that up. I did set that up. Despite my best, like, my. I mean, Chanel knows me pretty well that, like, I'm. I'm sitting there being like, no one's gonna show up. Like, I bet no one's even coming to this. And then I was like, something tells me I should just. As the number kept ticking up, I was like, I think I should do this. So in. In your zoom settings, you can actually go in and have it so that, first of all, you're streaming live to YouTube at the same time. And so that's something I've always done. Because then we have. First of all, if there's ever a problem with zoom, then my team has the link and can start sending it to people. But also so that. Then there's the recording right away. So you get it way faster than you do with zoom. That's another thing. So that we can pop it in the email and send it out to the registrants who didn't attend. Um, but Also, I then SEO ify it and leave it on YouTube so that I continue to get leads forever. So there's, to me is like, no downside. And then it's literally the click of a little button. It's like, if your room is full, do you want us to automatically send people there? And I was like, well, that'll never happen. But sure, I'LL click it. Yeah.
- [18:46]
C
I've never, ever seen that before. And I was like, me neither. Awesome.
- [18:49]
B
I couldn't believe. Although, can I share a lesson that I learned that I did not know because I didn't think I was the kind of person who could break Zoom in the future. I will not allow people to bring their AI note takers because I did not realize that AI note takers take up seats. And so we had something like a hundred AI note takers in there. And that I don't think is fair to people who wanted to be there and who had signed up for it, so. Because then I couldn't see the chat. And so, you know, it was. That I won't allow happen again. Yeah.
- [19:19]
C
That's so smart. Sign of the times, huh?
- [19:21]
B
Who knew? Yeah. I had no idea that was a thing. And I didn't know they took up a seat. I wouldn't have known. Yeah.
- [19:26]
C
Yeah, I guess.
- [19:27]
A
That's crazy. So there is a setting in Zoom that you can, like, block those.
- [19:31]
B
Yeah. In the future, we're just not going to allow them in. That's unless somebody lets us know ahead of time that there's any sort of accessibility. And I'm happy to make an accommodation, but just for people to come. No, I think it's actually something people should think about in general. I think this is an important thing that people should. I haven't talked about yet that, you know, as we do webinars, different trainings, whatever it is, like, people have AI note takers in there. And then I'm like, what are they doing? This information. And then this information is going into the system that now becomes public knowledge. And what if it writes down something that I'm saying incorrectly? So, like, especially for what I do, I'm like, I don't want their AI notetaker being like, sam said that an LLC should always be X, you know, and. And then it's like, But I didn't say that. But it misunderstood. So it's like, I'm giving you the information. I'm showing up. I'm just asking you to listen. I think it's actually an important point moving forward that I will make.
- [20:21]
C
That's actually a good point. Yeah. Because I often see, like, transcripts mess up what I'm saying, because I mumble a lot. Or I just, like, don't fully say a word. And I'm like, oh, that's not at all what I said.
- [20:32]
B
Yeah. And you know me, I'm so sarcastic. I'm like, half of what I say could end up on the Internet and it'd be like, that's not. I didn't mean that literally. They'll cancel me. So, um. Yeah, yeah, exactly. So I was just like, no, that's not, that's not happening anymore.
- [20:44]
A
So do you. Would you consider putting that even in, like, your webinar emails? Like, your, your, your sequence that would go to people like, hey, by the way, this is a webinar. And, and if you register, you'll get the replay. But I'm not letting your note takers come in kind of thing.
- [20:57]
B
Yeah, I'm going to integrate it into the show up sequence moving forward. So people will register, like, fine, but then we will tell them when they have the link and they get the. All the kind of finalized details I'm going to put. Just so you know, we're not letting AI note takers in at this time. Like, please just come and pay attention. It feels very like 2026 to just be like, yeah, I just have your attention. Like, I just sit there and listen. You don't need to do anything. That's it. Yeah, and you get a recording, too. That's the other thing. I. It's been a huge boost. By the way. Like, another strategy that I've integrated that's worked really well is that I. In the fall last year, when I ran the launch to like a $400,000 one, I started sending out the replay as a podcast. And I saw a huge bump in people actually watching the rep play because my thought process here was like, if you can't show up, I mean, I only hold this live webinar one time. I used to do it three times, and that was exhausting. So I only do it one. And so, like, you know, some people just can't make the time fine, but some other people can never. They could never make the time because they maybe have a 9 to 5 or they have a little one or something's going on. And having an audio replay totally changed the game. I can't tell you how many people I get emails from and are like, I did this while I was cooking. I did this while I was driving the kids to soccer. And then they bought the bundles so they literally wouldn't have listened before.
- [22:11]
A
I am that person because I, I love. I do try to show up to live webinars or workshops or whatever when I can, but I'll often find, like, they're scheduled right in the middle of the workday and I'm like, I got other stuff that's, you know, higher Priority that I need to do. I'll watch the replay and guess what, Chanel, you can relate. Do we ever watch the replay? No, we don't.
- [22:30]
B
No.
- [22:30]
C
But if it was a podcast, I would listen to it especially on like one and a half speed or whatever.
- [22:35]
A
I'll throw that in my earbuds while I'm. While I'm doing dishes, while I'm cleaning, while I'm going for a walk. And then. And then. Yeah, Much more likely to have my full attention then.
- [22:44]
B
Yeah. It's so smart. I. The more it worked, honestly, the more I started integrating it. Like, we used to only kind of mention the replay once and now it's like I'm including the replay in a few emails. I'm even including it when we get to close cart and being like, if you didn't have a chance to listen, go back, start at this timestamp and listen on one and a half speed. Like, here's the part you really need. You know, we're really directing them to it multiple times and. And I also post it on my public podcast feed.
- [23:10]
A
Right.
- [23:10]
B
So although we, we kind of advertise it as a private podcast, it's. We've gotten like thousands of downloads just from posting it.
- [23:16]
C
Yeah. Why not?
- [23:17]
A
Why not?
- [23:18]
B
Yeah, yeah, why not? Yeah.
- [23:20]
C
Oh, that's so interesting. Okay, so backing up a little bit. So you. 11,000 ish people registered. How many people actually showed up to the webinar?
- [23:28]
B
We had a 25% show up rate, which I was so happy about because that is, I've been working harder on that than I have in my gains in the gym because I show up, show up rates are hard. Show rates have been bad. I don't know if people here quite know or appreciate how bad they've been. And so my show rates weren't great before. And yeah, at first we were just like, okay, well I guess we have to change like the show of emails. And it's like, that's not really working. And then I started doing add to calendar buttons, which really boosted it. That, that did help. That was kind of like the first initial thing that boosted getting people to show up. And then I started using Video Ask as Chanel knows. And so like I started integrating Video Ask into the show up sequence. And I think that's when it just gave us that like, boom, extra boost question of people.
- [24:15]
A
You got to talk about Video Ask, so. Oh, sorry. You know, I was gonna ask.
- [24:19]
C
I was just gonna say.
- [24:19]
B
Yeah, yeah, so Video Ask is. Yeah, so Video Ask is a platform. It's actually owned by the same company as Type form. And so Video Ask is essentially like a way to send little video clips, audio, voice notes or text to people. And so you can do it for whatever you want. Some people, I use it in three different ways in my business, which I'm happy to talk about. But in this promo and this funnel in general, I used it on the front end. And so essentially when people signed up for my live webinar, they got their confirmation email. And in that confirmation email, just saying like, hey Dylan, thanks for signing up for my webinar. Like, don't forget, this is the day, this is the time, add it to your calendar. But hey, real quick, what's one thing that you want me to talk to you about in the webinar? Like click here to let me know. And when you clicked on that, it opened up Video Ask. And you could either send me a video, a voice note or a text. I then sat down and I personally responded to every single person who sent me a video ask with a customized video until the very last day when I hit select all. And I replied to all of them because there were like hundreds outstanding and I couldn't, I couldn't do any more. But up until then that, that was really my primary job and like the lead up to, into the webinar and I had a very, very specific strategy in my response in those videos that I think is what led to so many people not only buying but showing up.
- [25:39]
C
Oh, it's a strategy.
- [25:41]
B
Okay, I'll tell you. Well, real quick.
- [25:43]
C
So you said the, the video ask, you had mentioned this before, that the people who got a personalized video ask converted at some crazy percentage.
- [25:53]
B
Yeah, we saw most of the people who I sent these back to, you know, were, were the people who like the super high percentage of them actually attending the webinar first of all. So like that it was clear. I mean that was my kind of first goal, to be honest, was like getting them to show up. Because the way that I do business essentially is that I'm okay. This is very radical and controversial in our industry. I'm okay if people don't buy right away. It really doesn't bother me. I take a very long term approach. I know hold, hold the. For the guests. So I'm okay for, I'm okay for this taking time and this being like a nurtured relationship. So I know that just even having a touch point with them is going to be valuable. I know that maybe that would make them stay on my email list. Maybe that will make them come to the webinar. Maybe they'll buy down the line. I have people send me emails that say they came to my webinar five years ago. It really doesn't bother me at all. So it's obviously working fine. I think I definitely saw more of that increase of people coming. And then, yes, as we were coming in, we were all like, tracking, like, oh, I sent that lady a video. Or like, that guy sent me a video ask from a plane. No, no joke. This one guy sent me a video while he was flying on a plane. And so, like, I remembered him and I saw his name come through. I was like, that's the guy on the plane. So we were, we were tracking it and having fun. Yeah, that's awesome.
- [27:06]
C
Okay, so now what's the strategy for your. Your replies in the video ask?
- [27:10]
B
Yeah, so I think that people would assume that this is probably automated. And so the first thing off the bat is that obviously I used identifying details. So I would, I would say their name. Obviously, if they had their name, I would comment like, the guy who was on the airplane, I was like, where are you going? Like, tell me where you're flying. Like, so I was making sure that I was using some sort of, like, I don't know, connection point with them in that I would thank them for their question. I would restate their question. I would not answer their question. I would simply, like, validate that their question was really important and why it was important if it was depending on the type of question. Like, this is actually something people get wrong all the time. Or this is something that can go really badly if you don't do it right. Like, something like that, if it was true and then saying whether. If that was going to be something I would talk about on the webinar, if they asked me something, I wouldn't talk about the webinar. I told them that I said, this is not something we get into. Like, for example, some people would ask about, like, will you go over S Corps? And I'll be like. I said in my thing, like, that's actually just a taxation status. People get confused. But we're going to talk about is how to actually register your business. So I kind of like recenter it. And I think even that showed them, like, oh, there's this like, knowledge gap that I don't know, like, I better go to this thing. Um, and then at the end I said to them, don't forget the webinar is on this day at this time. Can you just Let me know. Will I see you there live or are you planning to watch the replay? And if you're planning to watch the replay, do you plan to watch it by Monday night? Like by the end of the day? Can you commit to me about that? Like, just let me know, don't leave me hanging. And if you are coming, make sure you add it to the calendar. And it was so funny how many people would respond back first of all and freak out that they had gotten a personal reply. And they were like, I can't believe you got back to me. And like, that was so cool. They thought the technology itself was cool. But also they would get back to me and be like, yeah, I'll be there. And I just added it to my calendar. So I just think it was like a great personal follow up.
- [28:59]
A
Wow.
- [29:00]
C
And I love that because someone like me, and I'm sure you might have done this in the past, but like, if someone's sending me a question, I usually will just answer it. And then I'm like, man, that was really draining. But it's like you're just saying, actually, no, I'm going to go over this for everyone on Monday, so make sure you show up live. I love that because it's just like, I don't know, it's less mental bandwidth for you to be able to reply to all those because you're not necessarily answering those questions. That's super smart.
- [29:23]
B
It also gave me a ton of voice of customer research. So I understood how they're asking questions, what questions they're asking, the way they're phrasing it, what things they're worried about. So there's that. And that helps me a ton across my entire business. But there were trends of things that I saw questions about too. And it actually made me update the webinar topic. So I actually added in some things because I was like, I got so many questions about this, I want to make sure I address it.
- [29:49]
C
Was it like about those ADA lawsuits or the AI?
- [29:52]
B
Yeah, a lot of it was about ADA lawsuits and then about people are asking for AI disclosures. A lot of people want to have some sort of like AI disclosure on their website that says that the like LLMs can't crawl their site to use the content on their site for building the model. So they're asking for those kinds of things or they're asking about likeness. Kind of like the cloning, AI cloning stuff. People were asking about that. So I just, I addressed that in the webinar cause I wanted to make sure like, that, that's actually been. I think that's been how I've started to grow this webinar so much where you know so many people. Chanel, here's. People say this to me all the time. It's like so many people are like, I don't get it. Like, you just do the same thing over and over. And maybe I undersell it a bit in that sense of like, I do. But I've figured out how to keep it fresh. And I think one of the ways is like, there are a lot of new issues. And so with the live webinar, I've made that more of my like, State of the Union address. And so that's given people the, like, maybe a little bit more urgency to sign up for this one versus, like, oh, I can take this webinar anytime. If I say, like, I'm. There's all these things going on with AI and clones and ada, I'm going to go over it all in my webinar. It adds a little bit of newness, I guess.
- [31:02]
A
And it's like, you better pay attention because this stuff is like, are you updating right now?
- [31:05]
B
Yeah, for sure.
- [31:06]
C
Are you updating your recorded webinar to include some of that stuff too?
- [31:10]
B
I. This launch went so well that I just updated my recorded webinar for the first time since 2021.
- [31:18]
C
Wow.
- [31:19]
B
Because it was going so well that I was afraid to change it, to be honest. So we were kind of like, don't touch it, I don't think. Like, I don't want to break it. And we had updated emails and things, but the webinar itself had stayed the same. But this went so well. And when I walked away from this live launch, I thought, there are a lot of things I'm doing in this live launch that can be easily converted into an evergreen webinar. And so I essentially stole those strategies and put them into my evergreen webinar, which has started converting way higher ever since. We are doing gangbusters. Ever since this live launch. Yeah. It's been like non stop.
- [31:53]
C
Shoot, that's awesome.
- [31:54]
B
Yeah.
- [31:57]
C
Wait, okay, so quick sidebar. So all this Voice of Customer research. I know, I think we talked about this last time as well. I know you're a huge proponent of like getting people's exact phrases and words. Do you like, logistically do you just have like a Google sheet, a notion database? Like, what is. How do you keep track of all this stuff?
- [32:13]
B
Yeah, so we have a couple of different things. So for one, now I have. I hire A copywriter on like a project basis. I don't have anybody working for me regularly because I write all the copy outside of sales emails. And so I have her two times a year meeting with a group of customers. So basically once we go through like a huge live launch like this, we will then send out an email and be like, who volunteers to do an interview for 30 minutes they meet with her and then we record that with their permission of course. And then we have all those transcripts and we run those transcripts through AI and we are pulling like common phrases, trends, patterns, like mindsets, all the, the problems that they had, the pain points, they had like all those things. I mean before I was literally just doing this all myself. But I still, I am still pretty bullheaded about reading. I read the transcripts of the interviews period. I don't really want to read the summaries because I actually feel like I see a lot in between the lines. And so I, I read those myself. We have a tagging system in my inbox when we get an email from somebody. Like I get emails almost every day from somebody were like, oh, I didn't, I didn't think I needed this because I didn't think I was quite ready for legal yet. But I knew if I didn't do this I would not bet on myself, whatever. So we have like a little tagging system and I go through and I read those regularly and then we have like a screenshot system that we have in Google Drive. Then some of those go into Senja. They're more like testimonial based and that's a whole tagging system. So we have, we have a bunch of little systems on the back end.
- [33:45]
C
Very cool. Yeah, I was just curious how you kept track of all of that stuff. Yeah, interesting. Okay, so backing up a little bit, getting people signed up for the webinar, 11,000 is a huge number. I know you said around 60 ish percent. Maybe that number is off where it came from, ads and stuff. But how many emails are you sending to your list prior to the webinar to get people excited and signed up and like what does that pre launch look like?
- [34:09]
B
Yeah, so I have a really, really specific like pre launch kind of like a schedule I guess. So basically the way that I do this is in my head. I pick the live date. So whatever date the webinar is going to be, that's kind of like my stake in the ground calendar thing. From there I back out. Two weeks of invite period. So that's two solid Work weeks of inviting people both on my list and social and wherever else. Two weeks before that are what we call teaser. And so it's letting people know that this thing is coming. And as time has gone on like now in 2026, this, this teaser period is much more like upfront, like we're telling people, like the thing that is coming as a live webinar. And you're going to be able to start signing up on Monday, January 19th at 10am or whatever. We almost act like it's like doors open for a Taylor Swift ticket launch. You know that that's kind of how I think about it because the back in the day we used to be very coy about, like, something's coming, I'm working on something big. And like, we wouldn't tell people. I just think the more time you have, the more repetition, the better. So in those teaser weeks, we're sending out two emails per week letting people know that this is coming. It lets people also know that I'm going to talk about the ultimate bundle at the end. So we're already laying the groundwork early and it's telling them what the ultimate bundle is, what it includes, what the sale might even look like. The doors open, quote, unquote, for signing up for the live webinar on a Monday. We do like an all out sprint for those signups for two weeks straight. And so on those weeks, I think the first week there's two emails inviting and I think in the, in the second week of invite there were three. Sometimes we sprinkle in a fourth if we feel like we, we can push it. But that's, yeah, that's the invite period. And then obviously the sale kicks off on that Monday and then there's just a ton of emails.
- [35:53]
A
Yeah.
- [35:54]
B
After that.
- [35:55]
A
Are you treating your organic versus paid subscribers differently, the way the sequences get? No, they all kind of get the same thing.
- [36:03]
B
Hey, no, they get everything the same. Yeah, we do really well with cold, quote unquote, cold traffic. I, I've always converted okay with cold traffic, which may or may not be the same for everybody else. But like, I think that maybe I would hope that those cold people would come to the webinar more because I would need like some touch point with them. But I hear from people all the time. We send out a really good survey right after all this. And I hear from people all the time that are like, I literally just had no clue who you were, no offense, got served your ad, signed up for the webinar, bought the bundle, now I'm here.
- [36:36]
A
Wow.
- [36:37]
B
Yeah.
- [36:37]
A
Damn.
- [36:38]
B
Yeah.
- [36:39]
C
Yeah. So I know a lot of people are on your email list for a while before they actually buy, but when a launch like this happens, does it, like, cut that in half or, like, drop that at all or.
- [36:49]
B
So our average time on email list to purchase is six months. And so it's interesting, but I don't know if it cuts in half so much as I. As much as, like, I would say it, like, gives them a catalyst to, like, actually do something. So maybe it disrupts the pattern like, that they would have just waited for a bit. Because the way that I think about it is, like, people sign up for my evergreen webinar all the time, and they've already said no if they're on my email list.
- [37:16]
C
Right.
- [37:16]
B
They're hanging out. And so essentially, I think the live webinar just takes them from having bopped along. Like, they would have just continued to bop along to being like, oh, yeah, I kind of wanted this thing back then, but I either wasn't ready or I couldn't do it or whatever, and now I can. The bonuses are sweet. Let me jump on it.
- [37:32]
A
Yeah, it makes sense that it's six months because they probably would have seen one, gone through a first launch phase, been like, yeah, not the right time, and then bought.
- [37:41]
B
Yeah, I think so.
- [37:42]
A
So since you.
- [37:44]
C
So this might be a.
- [37:45]
A
Well.
- [37:45]
C
Oh, sorry.
- [37:46]
A
I was just going to address that. You've got this list of subscribers and you've got one product that you sell. Is there, like. Is there any reason for somebody to buy again to become, like, a repeat purchaser?
- [37:59]
B
No. The only thing that they could do is refer. Which is. I. I mean, in my opinion, it was probably like, a dicey strategy, like, call on my end that I didn't. I didn't frankly, have. Like, I. As usual, I'm always completely honest. I don't have any more ideas for any more legal products because I literally gave it all in the bundle. So that was, like, a good and a bad thing. I mean, there's a couple of, like, additional legal templates they could buy or whatever. But if I'm safely staying within my scope of practice and not offering legal advice, I can't meet with people. I don't want live calls. I don't want to live that life either. So I. It's like, there's kind of nothing else for me to do. So early on, I had decided that instead of getting the same people to, like, open up and keep buying, that if I made them really happy in terms of like, my product works, it delivers. They got a change or got what they needed, they're going to tell other people. And all of my people are business people, so they're in masterminds and courses and groups and they have a business coach and everything comes from that. So it's like, to me, that's kind of how it's paid forward versus, like, them being repeat customers. But they didn't show up big when my book came out last year, that's for sure. I mean, my customers were like, the first to purchase. They're the biggest podcast listeners for me. My podcast on your terms. They're. They're definitely very loyal.
- [39:17]
A
That's awesome.
- [39:18]
C
So with those people who have bought, do you actually, in the launch, do you still send them email? Like, I'm just curious because I know sometimes your biggest fans will show up for you big. So I'm curious if you even, like, let them know there's a launch happening or if you hide all that messaging.
- [39:32]
B
Oh, so you mean, like, do I withhold any of the people, any current customers from the live launch? Yeah, yeah, we. We do exclude all Ultimate Bundle customers from the live launch emails, but I very purposefully let them know on the back end. So they, all Ultimate Bundle members get an email from me. They get a monthly newsletter from me anyway. And so for usually like the two cycles before it, I let them know that the sale is coming, remind them that they can sign up as affiliates if they want and they can share the link, because they can share the link for people to come to my free live workshop and still get the credit if people purchase. So I really use that as an opportunity to get them to spread the word. But so many of them come actually just to watch me do the webinar, which I think is really funny. And then I'll recognize the name and be like, judy, I'm not asking. I'm not answering your question right now. We're. We're in for other people. So it's a whole. It's a whole thing, but it's a. It's a blessing and a curse.
- [40:27]
A
Wow.
- [40:28]
B
Yeah. That's really cool. Yeah.
- [40:29]
C
What were the bonuses that you offered for this? Like, if someone came to the webinar and signed up for the Ultimate Bundle?
- [40:37]
B
One of the things I think is really helpful in a live webinar or live launch of any sort is using some sort of live bonus in order to get people to take action, because it's something that if they don't take advantage of it now, it goes away, they miss the window. Not just in terms of the urgency. Like people only ever think about this in terms of urgency of like money, like expires, right, like your 500 discount expires. But what about creating FOMO of experience or something that can go on that now if they don't get it, they completely miss it. So I started playing with this a couple years ago. I see that works really well. And so this time around we were getting close to the one year anniversary of my book. When I start my business, I'll be happy coming out. And I thought, you know what? My book is all about how to market an online business. All about the stuff that we're talking about now. It's about funnels and email marketing and all the things I've done to build a multi seven figure business. And so it's a perfect compliment to the bundle. Like they're going to get the legal stuff to get started, but then I'll teach you how to actually grow this thing too. So on the live webinar, anybody who purchased while we were still on the webinar got a hardback copy of my book that I personally sent and they also got an invite to a live book club call with me. That's actually later this week.
- [41:47]
A
Oh, that's pretty cool.
- [41:48]
C
That's super fun.
- [41:50]
B
Yeah, that was really popular last year when my book came out. I did a four week book club and we had like thousands of people sign up for it. But then now people have discovered the book obviously throughout the year. And so everybody was like, oh, have you ever thought about doing it again? I'm like, I don't want to do a book club again. Like that's a, it's a whole thing. And I wrote the book, I've read the book a million times. And then when we sat down to create the bonuses, I was like, I have an idea. Like people love the book club and it's basically like a business coaching session and people are always asking me for that. I don't offer it anywhere. And so this is perfect. So I think it was like, you know, knowing my people, knowing what' always missing, like that's, that's kind of like what they always ask me for is like, could you help me with this like email thing? Or how do I do a funnel? Like you sure come to book club. All you have to do is buy the bundle now. Yeah, yeah, that makes sense though because
- [42:35]
C
if somebody was on your, if your customers are showing up live to the webinar, it means that they want some More of your experience that you're offered, but you don't necessarily have that in the bundle. So that makes total sense that you could give away a book club and it would do well.
- [42:48]
B
Yeah. It was all around just a helpful strategy. It boosted the book and the book's visibility, which helped grow the book because then the people we sent it to were like, I loved it so much that I bought a copy from my friend. So we started seeing an uptick in book sales. Even though we were sending the book like just all around it. It was a good, a good idea.
- [43:06]
C
I love that.
- [43:06]
B
Yeah.
- [43:07]
C
If people don't have it, I don't know where the book jacket is, but
- [43:09]
B
I have the book. Looks pretty cool. And it's out of. Yeah, thanks.
- [43:18]
C
Yeah, it's a good one. We'll put links in the show notes too, if somebody wants to go check it out. It's a good buy.
- [43:24]
A
So I've asked question or not? Last question, but a question.
- [43:27]
C
Go ahead.
- [43:28]
A
Most people don't do $500,000 product launches.
- [43:30]
C
No.
- [43:31]
A
So what do you think most people do wrong with product launches that you've seen? Like, ah, they're not doing this right or I would do it this way.
- [43:38]
B
Yeah. It's so much about the groundwork of the product itself. So like if we were able to like rewind the clock. I'm actually doing a podcast episode tomorrow for, for my podcast on your terms. About the must be nice statement that I have started to hear more and more and more, which is not something I used to hear before. And I'm finding it really interesting as it relates to this launch because I'm like, you realize that like I had first of all had a lot of big lunches before this launch.
- [44:04]
C
Right.
- [44:05]
B
And when I was by myself and I created this funnel when I had nobody working for me, I created the bundle when I had nobody working for me. I was making really good months when I had nobody working for me. And it was all that stuff that allowed me to like each time. Right. It's just like bankroll and bankroll and bank. It just kept getting bigger. And so if you look at a launch like this and you're just like, well, I can't do a $500,000. Well, you could do one to start, right? You have to start somewhere and you have to get this started. You also have to create a product that is a no brainer that people want. And I think something that people don't focus on enough in our industry, which just seems to like me to be the Most obvious thing to focus on is to create a product that actually works. If you create something that's actually good, then people will use it. If you know how to get people to complete it, right, that's really helpful because then that means people will have a. Have a result of some sort from it, right? So, like, working hard to get people to actually, like, complete it, have the result from it. When people have good results from, like, do you know how many people I've told about my vacuum cleaner from Costco? Because I love it so much. It's like when you have somebody or have something right in your life that you're like, this is the thing. Like, you have to go buy this thing, right? And so I just don't think people think about that enough. And when people ask me about, like, aren't digital products dead? And like, what do you think about the state of the industry? I'm like, I think that it's like somebody took it and shook it up and all the bad stuff fell out of the bottom. And that's what. That's, to me, what has gone on. Like, you can't get away with anymore just selling some crap product that says that you're going to make 10,000 people $10,000 a month, right? And, like, I'll teach you how to build this business off of X, Y and Z. If it doesn't actually work, people know that. They can smell it, they see it, and the results, you're. It's going to eventually just run out because the people who are using it aren't telling anybody else about it or they're asking for their money back or writing bad reviews or whatever. So, yeah, I just wish people would focus on really learning about their customer, finding out what they really want, creating a product that they want, not that you want, and then making sure it actually works. And by doing that, and then just building out the system that we've talked about now for the last hours, like, that was easy, right? Because the product was so. Just so. It just so easy to sell, right? Because it made sense and I understood what they needed. They needed it. And I just learned and got better over time about how to deliver that to them. Does that make sense? Yeah, like drop.
- [46:35]
A
Yeah.
- [46:35]
C
Yes. Yeah, yeah. Because you did, like, hundreds and hundreds of free calls with customers to figure out what they wanted. 1200.
- [46:45]
B
Yeah. Yeah, 1200 calls. And, you know, built out this funnel. And as you guys know, you know, I was just in a personal situation where my dad had leukemia. I was taking care of him, and I Was like, everybody at that time was saying, the only way you can do a funnel is by doing it live first. Right? You can never, never go straight to Evergreen. And I was like, well, I'm in a hospital room, so that's going to be a little awkward. So I'm going to go straight to Evergreen. We'll see how this thing works. And it was such a fantastic way to get my feet under me, to learn, like, creating organic content on my podcast and on Instagram, talking about whatever problem they were having, what the solution was, and pitching my webinar as the obvious next step and just literally putting in the reps. I think people give up really early. I think they focus too much on themselves and what they want. They're. They're too driven by the lifestyle that they want out of their business instead of the results that their business is going to provide to other people, which in turn will bring you the lifestyle you want, but that's not the focus. And making sure that you actually build a product that's good and taking really good care. I have a whole chapter of the book dedicated to the, what I call the Olive Garden effect of, like, once people are in my little world, their family and, like, they're in, we take care of them. We provide great customer service. You know, I try to. Anything that they ask me to, like, add to the bundle, if it's within reason, I add it, I make it better. I just refilmed all of the videos at Kids Studios. Like, I. I really put my all into this, and I have a lot of respect. I told Nathan this the other day. Like, I. I think the other thing that people really mess up is that I have a lot of respect for how much money people are paying me for this product. And you don't want to let that go too far in the sense that you feel like you owe. You know, you're always, like, indebted to people and, like, I am providing something of value in exchange. Like, it's not a charity. But at the same time, I'm very respectful and I understand. I'm very in touch with, like, I read all the things that come in about people telling me, like, the mountains they had to move in order to make this happen for them financially. And I think in our industry for so long, and that this is. These are the businesses, I think that died. We just saw so many people just talking about their own personal wealth and their own personal gain of what they got out of all these sales. And it's like, but you're dealing with very real people who are turning over money and who need something. And so you better deliver. I think that's fair. Yeah.
- [49:04]
A
What was your product priced at? Just for context.
- [49:07]
B
Yeah. Like 2000 to 2400, depending on which option. And then I had order bumps and upswells. Upsells as well.
- [49:15]
A
Yeah, that's for the ultimate bundle.
- [49:18]
C
Yeah.
- [49:18]
A
Okay.
- [49:19]
B
Yeah.
- [49:19]
C
And you. Okay, just for context, because I don't think we said this anywhere but the ad spend. How much did you spend on Facebook ads?
- [49:25]
B
$24,000.
- [49:27]
C
Okay. To make half a million.
- [49:30]
B
Yeah. Yeah. Not bad. Yeah. So it's not bad. I mean, it grows my list. Like, I, I think of it as like a very long term strategy as well, of like, you know, not everyone's gonna buy right now. Totally fine. I will turn to nurturing these people from the day that sale ended until the next time I do one. Yeah. So it's, it's like there's nothing but upside for me.
- [49:53]
C
Okay, quick question. I just did back of the napkin math. I haven't done this before. If you. So spending around 24,000 and at 60% of 11,000 signups, that's like 6,600 potential email subscribers from ads. So probably around $3 and 50 cents per.
- [50:12]
B
Yeah, that's right. I think it was a little lower than that. I remember by the time I tabulated. Yeah. But it was around that. Yeah.
- [50:17]
C
Okay. Super interesting.
- [50:19]
B
Yeah, it's not bad. That's the way I, that's the way I look at it.
- [50:23]
C
And then converting to sales, was it still about the same, like people who came from paid ads?
- [50:29]
B
Yeah, we always see a higher conversion rate with the warm, you know, people who are already on my list or like people, whatever, something like that. But it, we, we do convert really well directly from ads.
- [50:40]
C
Yeah, that's crazy.
- [50:41]
B
But you have to remember too, with our ads, I'm on them about, like, we have it set up so that the Pixel is updating 247 with my email list. So it's constantly doing that. I'm a really big believer in the lookalike audiences, so we are always running lookalike audiences to my list. And we're increasing the percentage from like 1 to 2%. Um, that does really well. We have it hooked up to my Instagram now to my substack, like all these different places. So we're pulling in all of these people and targeting people who are following me from somewhere, obviously anyone who's clicked on my site at any point for anything. And I'm very intentional about like when I share links to things, I share it to my site so that I capsule the data and I know they'll see my ads. So, like, I'm very. I'm thinking about that all the time. And so, yeah, those people are getting attributed to ads too.
- [51:25]
C
I think what's understated in this whole thing is that you have one product and you work your butt off to make it so good so that people stick around and they tell other. Tell their friends about this thing. And you're just able to go so deep with these people because you've spent the time and you're only focused on this one thing. I think a lot of people end up myself, I'll fully admit this, like, going way too, like spreading across too many things. Whereas you are so focused on this one product and delivering on that. And I think there's something so beautifully simple about that.
- [51:57]
B
So I think, because you become known for it too, right? Like, so your name becomes synonymous with, like, oh, she's the one who will help you with legal stuff. And like, it helps the more you can kind of drive that home because then you're the person somebody thinks of when they need to refer to someone or when they're looking somebody up. And I think that stuff goes really far. And I think in our industry, there's a lot of emphasis on this, like, create all these different touch points, create so many different offers, and then nobody becomes known for really any one thing. I wish people would think more about what is actually the best way to deliver the experience, information, whatever that you have to offer. Is it in a course? Is it in a mastermind? Is it in coaching? Like, whatever it is, do that. Don't. Don't package it in a way because you think you're supposed to. And so, like, I've been pressured so many times over the years to offer more. Like, why don't you do a membership? Why don't you do monthly calls with people? And I'm like, why would I do a membership? This is the best way for me to deliver. If I did a membership, I have to repeat myself every single time we're. I'm answering the same question. That's what a course is. You get to deliver it in one package. And so this literally is the best way for people to learn. It's the way they get the most effective results. And so, like, that's also what I focused on delivering. I love it.
- [53:12]
C
This is awesome.
- [53:14]
B
I hope it's.
- [53:15]
A
Yeah, it's really, really been very insightful, Very insightful.
- [53:19]
B
Yeah.
- [53:20]
C
Yeah. It was fun to go deep into the details and hear about, like, the tech you're using and just the way you, you know, send out emails beforehand and stuff. So appreciate you sharing all of that.
- [53:30]
A
That's been great.
- [53:31]
C
This has been awesome for people who want to go deeper with Sam's world, which you should because she's always sharing some of these little nuggets in her newsletter. Where should people go to find you?
- [53:41]
B
Yeah, come get my weekly newsletter, sam sidebar@samvanderulen.com Newsletter. You can come listen to my podcast on your terms. Get my book. When I start my business, I'll be happy anywhere books are sold. And if you're hanging on Substack like Chanel and I are, come over and read beyond business on Substack.
- [53:59]
C
Oh, it's such good stuff.
- [54:02]
A
Amazing.
- [54:03]
C
This has been awesome, Sam. Thanks for coming on and being our first week.
- [54:07]
B
Thanks for having me again. I can't wait to be the triple crown right now. This will be my sole, sole driver to have the next launch even bigger. It's just so I can get back. Wait, are you guys committing right now if my next bigger that you'll have me back?
- [54:24]
A
Yep.
- [54:25]
B
Yes. I'll take it.
- [54:28]
C
Yeah. That's awesome.
- [54:36]
A
Hey, Dylan, here. You know what sucks? When your newsletter plateaus and growth completely stalls out. It happened to me last year. But instead of panicking or worrying, I hopped into Chanel's Growth Vault. The Growth Vault has over 30 tactics and lessons on getting more subscribers and keeping them subscribed and engaged. I pulled out a few new strategies and implemented them that very day. The best part is these strategies are super tactical and they even come with video walkthroughs from Chanel. Oh, and the Growth Vault is constantly growing. Whenever Chanel finds a new proven strategy, she adds it it and you get instant access. And for a limited time, the Growth Vault even includes Chanel's subscriber onboarding course, 10 lessons and a few extra tips and tricks to make sure the subscribers you work so hard to get actually stick around. Check it all out in the growth vault@growthinreverse.com vault.