Transcript
A (0:00)
You asked about how it ties like our sponsorship business, our partnerships business looks more and more like a media business, not a creator business. Day by day we have long term, deep relationships with a tier partners. Top brands that spend with the NHL and the NBA and the NFL and spend on FIFA and the World Cup. Brands that want that are the same brands that want to work with us. We take great pride in that. It's also because of the audience we can reach. When I was a kid, we, we all used to gather around and watch shows together or go to the movies together. Now everyone is on their phone doing things individually. We are unique in that we're able to do that. 80% of our consumption by kids, they're doing it with the parent. And there are not a lot of media properties where that's true.
B (0:48)
This week on nexty Media, I spoke with Andrew Yaffe, CEO of Dude Perfect. I asked Andrew about the state of the company since he arrived from the NBA about a year and a half ago. Is dude perfect a media company? Do they want to make advertising, sell merch, build theme parks, establish more dudes? All the above, Lots of questions. This was a fun, fascinating conversation. So let's get started.
C (1:09)
Hi everybody. Welcome to next to media. I'm Mike Shields. My guest this week is Andrew Yaffe. He is a CEO at Dude Perfect. Hey Andrew, thanks for being here.
A (1:15)
Thanks so much for having me Psyched
C (1:17)
to talk to you. Confession that we are a dude perfect household. So I'm gonna get a lot of questions about you from my sons. Talk to us. You've been there, I think what, a year and a half or so. You came from the NBA. Give us like an update on the business been working on since you jumped into the role.
A (1:30)
Yeah. First of all, thank you for being a dude perfect household. We love to hear it.
C (1:34)
Absolutely.
A (1:34)
I've been here. I joined October of 2024 and so yeah, about a year and a half in the role after a long tenure at the NBA and the businesses has shifted quite a bit. When I came in, I was employee 23 at the company and we just had a couple of people on the business side. We're now north of 60 employees. So we've grown.
C (1:55)
That's a huge jump.
A (1:56)
Quite a lot in production and on the commercial side and on product a number of areas and business is going really well. We had a major tour last summer. We were in 20 cities, sold nearly every ticket. We're doing it again this summer in 22 cities, going bigger with a new theme. It's based on One of our video franchises, Squad Games, where we're actually taking on guests on each night. So members of the Savannah Bananas and Golf and the Harlem Globetrotters and Mark Rober and dozens of others will be joining us as guests on tour playing against our guys every night. And, you know, that's just one example of where we took what we had been doing for many years and really amped it up. And that's, I think, what we've done across the business. We've launched a couple of new channels since I've gotten here. Our podcast, Almost Athletes, which is performing incredibly well and has gotten an awesome response from our audience. An outdoors channel, DudePerfect Outdoors, has launched. We're now four or five videos into that. Three of the first four videos are over a million views, which vastly exceeded our viewers.
