#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast

Summary

Next Level Pros Podcast Summary

Episode #141: Myron Golden's Cheat Code to YouTube Success

Host: Chris Lee
Guest: Myron Golden
Release Date: March 7, 2025
Podcast Title: Next Level Pros

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1. Introduction

In Episode #141 of the Next Level Pros podcast, host Chris Lee welcomes longtime friend and renowned entrepreneur Myron Golden. Myron, celebrated for his expertise in sales and his influential YouTube presence, shares his insights on achieving YouTube success, effective content creation, and strategic business growth.

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2. Myron Golden's Achievements

Chris Lee begins by highlighting Myron's extensive accomplishments, including:

• Sales Mastery: Known as the "Champion of Sales Master Closer," Myron has a significant presence on stage, speaking at various high-profile events.
• Authorship: Author of five influential books focused on sales and business strategies.
• YouTube Success: Boasting just under one million subscribers, Myron's YouTube channels are thriving, with plans to surpass the million-subscriber mark.

Notable Quote:

Myron Golden (00:00): "I broadcast my live videos in front of a live audience. So I'm not talking to a camera..."

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3. Tax Strategies and Real Estate Investing

A significant portion of the discussion delves into Myron's recent experiences with tax strategies, particularly through real estate investments. Myron emphasizes the importance of mitigating tax liabilities for high-income earners by investing in multifamily real estate.

Key Points:

• Tax Refunds Through Real Estate: Myron shares that his real estate investments yielded a substantial tax refund, the largest of his life, highlighting the effectiveness of strategic investments.
• Mentorship: He credits his success to a mentor who owns tens of thousands of apartment units, underscoring the value of mentorship in scaling real estate ventures.

Notable Quote:

Myron Golden (02:11): "...the real estate that I own got me a tax refund last year for the first time since the 1990s."

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4. YouTube Growth Strategies

Myron reveals his "cheat code" for YouTube success, focusing on live broadcasting and intentional content creation. He shares his philosophy on aligning YouTube content with both community value and monetization opportunities.

Key Strategies:

• Live Broadcasting: Myron prefers live videos performed in front of a live audience, enhancing engagement and authenticity.
• Content Planning: Each video starts with identifying the big idea, thumbnail title, video title, and a compelling 30-second opening.
• Consistency: Committing to a regular posting schedule, Myron increased his output from one to four videos per week before balancing with his Bible study channel.

Notable Quote:

Myron Golden (09:02): "I never post a video on YouTube that I could not have sold and had people been happy that they bought it."

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5. Content Creation Process

The discussion highlights Myron's meticulous approach to content creation, ensuring each piece serves a purpose beyond mere engagement.

Key Points:

• Community Service Content: Myron distinguishes his free content as "community service content," emphasizing its value both to his team and his audience.
• Dual Channels: He maintains separate YouTube channels for business and Bible studies to cater to distinct audiences without confusing YouTube's algorithm.

Notable Quote:

Myron Golden (09:02): "It's consumer. It's community con, community service content."

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6. Engaging and Retaining Viewers

Myron shares techniques to attract clicks and retain viewers, crucial for YouTube's algorithm favoring watch time and engagement.

Key Strategies:

• Thumbnail Design: Focus on creating curiosity through thumbnails using elements like curiosity, contrast, conflict, controversy, and confusion.
• Video Titles: Avoid duplicating thumbnail titles. Instead, use titles that clarify and fulfill the curiosity sparked by the thumbnail.
• First 30 Seconds: Emphasize the importance of a strong opening to hook viewers and encourage them to watch longer.

Notable Quote:

Myron Golden (21:28): "Wealth is not. People think wealth is measured in money, but it's not. Wealth is measured in time."

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7. Branding Advice

When discussing branding, Myron advises transitioning from a business-focused brand to a personal brand to enhance relatability and trust with the audience.

Key Points:

• Personal vs. Business Branding: Personal brands, like Steve Jobs or Elon Musk, often outperform business brands in terms of audience engagement and loyalty.
• Channel Naming: Suggests naming YouTube channels after the individual rather than the business to leverage personal credibility and recognition.

Notable Quote:

Myron Golden (13:28): "A personal brand will outperform a business brand..."

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8. Coaching Programs

Myron outlines his high-tier coaching programs designed for elite clients, emphasizing exclusivity and personalized attention.

Program Highlights:

• VIP Days: Intensive one-on-one sessions priced at $375,000, focusing on business strategies and personal development.
• Royal Family Program: A million-dollar annual program offering multiple VIP days, exclusive interviews on YouTube channels, and participation in masterminds and exclusive events.
• Client Selection: Targets clients who are already successful but seek to overcome specific business challenges, ensuring mutual value.

Notable Quote:

Myron Golden (33:03): "Every minute I'm spending with you is a minute I'm not spending with my wife, I'm not spending with my kids..."

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9. Personal Life and Hobbies

Beyond business, Myron shares insights into his personal life, illustrating a balanced approach to success with a focus on family, hobbies, and personal growth.

Key Points:

• Family First: Celebrating a 40th wedding anniversary and enjoying quality time with his family.
• Hobbies: Passionate about golf, guitar, reading, and exploring historical and biblical sites.
• Travel: Enjoys traveling to destinations rich in culture and history, such as Greece and Israel, where he can connect deeply with his faith and heritage.

Notable Quote:

Myron Golden (36:22): "This year will be my wife and I's 40th anniversary... we're going to have a really epic vacation to celebrate our 40 years together."

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10. Final Thoughts

In the concluding segments, Myron and Chris discuss the philosophy of continuous growth and fulfillment beyond traditional concepts like retirement. Both emphasize the importance of living intentionally, pursuing passions, and finding joy in the journey rather than waiting for an endpoint.

Key Points:

• No Retirement: Both guests advocate for ongoing engagement and passion in their professional lives, rejecting the notion of retiring as a necessary goal.
• Intentional Living: Emphasizing the value of being intentional with time and energy to create a fulfilling and impactful life.
• Continuous Improvement: Belief in the perpetual journey of growth, learning, and contribution.

Notable Quotes:

Myron Golden (43:55): "I have no desire to retire. I'm having so much fun right now."

Chris Lee (47:02): "There's really no fulfillment in arriving."

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Conclusion

Episode #141 offers a comprehensive look into Myron Golden's strategies for YouTube success, business growth, and personal fulfillment. His blend of practical advice, strategic insights, and personal anecdotes provides valuable lessons for entrepreneurs and content creators aiming to elevate their presence and impact.

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For more insights and strategies from top entrepreneurs, subscribe to the Next Level Pros podcast and join the journey to professional excellence.

Transcript

[Myron Golden]

I have a cheat code. So my cheat code is I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like, I'm terrible in front of a camera. I'm good in a conversation with that person. One of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay, what's the thumbnail title? What's the video title? What's the opening? 30 seconds. Those are the things. Now, a lot of people, that's how.

[Chris Lee]

You plan a video.

[Myron Golden]

That's how I plan a video. And then I create the outline. I sit down and I make myself outline the points. And I've been thinking about it for weeks, but I put it down in bullet points. If I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the fourth of July.

[Chris Lee]

It's going to be hot. Super excited to have Myron golden on the pod today. Myron is a longtime friend. In fact, I was looking through my notes yesterday or the day before and I was searching Myron Gold and I had a note from 2019. So six years ago.

[Myron Golden]

Wow.

[Chris Lee]

Going in. I think that was fairly early in your, in your program.

[Myron Golden]

Yeah, I'm fairly early. It was when I still sold it as a one off actually.

[Chris Lee]

Yeah.

[Myron Golden]

Which I don't do anymore.

[Chris Lee]

Right, right. I know. You've completely changed things. So guys, if you don't know who Myron is, this guy is the champion of sales master closer. Especially from stage. You've probably seen him speaking at different events or whatnot. Author of how many books now?

[Myron Golden]

Five.

[Chris Lee]

Five different books. Has an incredible YouTube channel right around a million subs now, right?

[Myron Golden]

Just under a million subs. Yeah, we'll break a million this month.

[Chris Lee]

We're chasing that goal. Let's go, bro. Let's go. Let's go. And so it's just been awesome to really have a good relationship over the last six or seven years and see you grow and develop and everything else. And I've learned a lot from you over, over the years, just externally, internally, you know, seeing you speak from stage. In fact, I. There's, there's a lot of things I'd love to dive in. Like those are little Myron isms that I've used over, over the years that I've implemented into to what I do. So, dude, what, what's getting you fired up right now?

[Myron Golden]

Well, what's getting me fired up right now is, is I just recently had a unique experience with regard to taxes because, you know, one of the biggest issues that high income earners have is that quarterly tax payment comes every. It comes so fast. It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter?

[Chris Lee]

Right.

[Myron Golden]

And so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability.

[Chris Lee]

Dude, I love tax strategy. I have made it my life's mission to pay as little taxes as possible.

[Myron Golden]

Oh, 100. 100. Yeah.

[Chris Lee]

So I, I've, I've studied inside and out. I have a really good, A really good accountant that loves to take advantage of all taxes.

[Myron Golden]

Yeah. 100. The tax code is an incentive program.

[Chris Lee]

Oh, yeah. Oh, yeah. So, so what, what are some things that you're doing right now? So real estate is the main focus on with that.

[Myron Golden]

Yes. So we're going to dive in the deep end of multifamily real estate. I've got a mentor who owns tens of thousands of units of apartment buildings.

[Chris Lee]

Love it.

[Myron Golden]

And he's crushing the game. I own just a few million dollars worth of real estate. Nothing big right now, but the real estate that I own got me a tax refund last year for the first time since the 1990s. And that tax refund was more than all the other tax refunds I've gotten my whole life. Right? Like, it was like, it was, it was like three quarters of a million dollars more than all the other tax refunds I've gotten my entire life. And so once I. Wait, wait, like, wait, what? So, yeah, so making a lot of money is, is a great opportunity, especially in America. But man, the money that you give to the government when you don't know the game is insane.

[Chris Lee]

Especially with like, I mean, everything is coming out right now with Doge and.

[Myron Golden]

Oh, 100.

[Chris Lee]

Oh, my gosh. Like all this USAID you see, I mean, it's going to fund the craziest crap world. 100%, you know, nothing, very little of it.

[Myron Golden]

Climate change in Sri Lanka. 59,000.

[Chris Lee]

The study of transvestite mice in Brazil. Right.

[Myron Golden]

Just what are y'all doing right, with, with our money, Right? Anyway.

[Chris Lee]

Hey, guys, it's Chris. If you're finding value in what you're hearing, go ahead and like, and subscribe. That way, people just like, you can find this content for free here on YouTube. Now let's dive back in the show. So it is wild. So, yes, every dollar cut to the government. You're just pissed about. Right?

[Myron Golden]

So.

[Chris Lee]

So yeah, man, sticks. Sticks and bricks. Real estate. I've been, I've been doing real estate for 15 years for that exact purpose. Like, you know, it's, it's one of the very few ways that you can make money in five different ways.

[Myron Golden]

Right.

[Chris Lee]

Appreciation, depreciation, interest. You got principal buy down and man, it's like one of the most incredible.

[Myron Golden]

Not to mention. And cash flow. And then you can borrow the equity out of it tax free and then, oh yeah, the tenants pay, pay off the note.

[Chris Lee]

Oh yeah.

[Myron Golden]

It just makes sense. It makes more sense. Yeah.

[Chris Lee]

I love it, love it, love it. So you're, you're excited about that. One other thing I wanted to share with the, the group is like one thing I respect so much about you, Myron, is just how you are such a man of God, right? Like that. That appeals to me probably more than all the other successes that you have. You know, the focus on the family, focus on God. You know, me as a father of five and you know, raising that family and holding them close to Christ and everything like that. And so I've always really appreciated when we come to events like this and you hold Bible studies and that type.

[Myron Golden]

Of thing that I'll be speaking at a church tonight.

[Chris Lee]

Dude, that gets me fired up.

[Myron Golden]

Me too.

[Chris Lee]

That gets me fired up. So looking back at some of, some of my notes, some of the Myron Isms, I think about like one thing that you shared from stage one time. When was the value of money over time?

[Myron Golden]

And, and you, you, you mean time over money?

[Chris Lee]

What's that?

[Myron Golden]

The value of time over money.

[Chris Lee]

But it was, it was, the question was asked, like, how many guys would love to make a million bucks? Right. You, you know the, you know the pitch.

[Myron Golden]

I do.

[Chris Lee]

Right. And then it's like, whoa, if you did that over 20 years, right. And then like how many you would love a million over a year or a day, whatever. Right. And just obviously the, the thing that that changes is, is the time. And that alone has like changed my perspective in.

[Myron Golden]

Wow. Yeah. Wealth is not. People think wealth is measured in money, but it's not. Wealth is measured in time.

[Chris Lee]

Yeah.

[Myron Golden]

Because if you make a million dollars over 40 years, you're still not rich.

[Chris Lee]

Right.

[Myron Golden]

If you make it over the 40 minutes now, probably pretty good.

[Chris Lee]

My, my other. I'm pretty sure this came from you was like, when you think about big goals or things that you need to accomplish, the bigger the goal that you change the tools that you have to focus on, right?

[Myron Golden]

Yes. Like like better leverage.

[Chris Lee]

Yeah. If, if I said, hey, you got to be in New York tomorrow. You're not thinking about walking, you're not thinking about driving.

[Myron Golden]

No. You're only not thinking about riding a bike. I'm taking a jet. I'm not even taking a prop plane.

[Chris Lee]

Right.

[Myron Golden]

Like a Cessna from here would, you'd have to fill it up like five times from here today.

[Chris Lee]

Right.

[Myron Golden]

It'd be a very long trip.

[Chris Lee]

Yeah, yeah, yeah. And like too many people, instead of aiming for New York, they're aiming for the next door neighbor's house. Right. And the only tool they think about is Walmart walking.

[Myron Golden]

Right.

[Chris Lee]

Yeah. And those are things that, that I've learned from you over, over the years that, that have drastically just changed the way I teach the, the way I close, the way I do different things. So yeah. Yeah, it's pretty, pretty amazing. What Right now you have different programs.

[Myron Golden]

Sure.

[Chris Lee]

And tell, tell us more about like your community and, and so the value that you're providing.

[Myron Golden]

So, so in my, what they call value ladder, at the very base is what I call my community service content. So I create content I disseminated on different platforms, predominantly YouTube, long form video. But YouTube, Instagram, TikTok, Facebook, LinkedIn, we post on all of those. But YouTube is our primary channel. And I never, I think one of the keys to the success we've had on YouTube over the last couple of years is, is I never post a video on YouTube that I could not have sold and had people been happy that they bought it. So I make sure any content that I give away as community service content, which I like that for that terminology better than free because it's not really free. It's not free for me because I've got to pay my team in order for us to create it. And it's not free for the people who consume it because they've got to pay with their time. Time's more valuable than money. So it's not free content, but it's consumer. It's community con, community service content.

[Chris Lee]

I like it.

[Myron Golden]

And so, so I want to make sure that I put out at least two pieces of community service content a week on YouTube. So I have a Bible study channel and I have a business channel.

[Chris Lee]

They're separate.

[Myron Golden]

They're separate. Now. When I started I just had one channel. But like I could somebody, a friend, one of my clients, actually her VP of operations said to me, myron, have you ever thought about separating your Bible study channel from your business channel? I said, no, I never thought about that. Why do you ask? She said, I think that the algorithm might be like, you might be confusing the algorithm. Like, they want to send stuff to people, but they don't know exactly who to send it to. I'm like, that makes sense. So I did it. And the Bible study channel we launched July of last year. This is what, February?

[Chris Lee]

Yeah.

[Myron Golden]

We're at 80,000 subscribers on that.

[Chris Lee]

No way.

[Myron Golden]

We're.

[Chris Lee]

Wow.

[Myron Golden]

And in your.

[Chris Lee]

And it's just around Bible study.

[Myron Golden]

Teaching about teaching. Teaching biblical principles. And then the business channel, which we. Which we started. So here's what's crazy about. This was crazy about that. I launched my business YouTube channel March 15, 2007. I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021. Sounds crazy. And then we. We got.

[Chris Lee]

What did. What did your subscriber count from 7 to 21. Where were you at?

[Myron Golden]

Like 5,000, 5,000.

[Chris Lee]

So just very.

[Myron Golden]

Yeah, just very. Just plotting along. Not posted a video.

[Chris Lee]

Not intentional.

[Myron Golden]

There was no intention in it whatsoever. It was just something to do if I thought about it.

[Chris Lee]

Right, right.

[Myron Golden]

And then we became intentional April 1, 2022. By that time, because of a podcast interview that I had in 2021, we were at 10,500 subscribers.

[Chris Lee]

Wow.

[Myron Golden]

Okay. Double.

[Chris Lee]

Just on one.

[Myron Golden]

Just off one podcast interview.

[Chris Lee]

Wow. Who's that with?

[Myron Golden]

David Chance.

[Chris Lee]

Okay.

[Myron Golden]

Social proof podcast dude.

[Chris Lee]

For whatever reason, that guy draws a crowd.

[Myron Golden]

He does. He interviews a lot of really interesting people. And he's a great interviewer.

[Chris Lee]

He's a great interviewer. I was on his podcast and like, my followers and everything just everything shot through. Yeah.

[Myron Golden]

Yeah.

[Chris Lee]

Completely different crowd he's got. Yeah, it's pretty awesome.

[Myron Golden]

Yeah.

[Chris Lee]

Hey, guys, it's Chris. Hey. A lot of you leave comments asking for help. Do me a real quick favor, Shoot me a text at 509-374-7554. That's 509-374-7554. Shoot me a text. I'll answer and help you with whatever you need. Don't worry, I got you back. Let's go back to the show, baby.

[Myron Golden]

So we had 10,500 subscribers April 1st when I decided I am going to post one video a week on YouTube every week for the next 10 years. And I don't care what happens. I don't care if we don't get any subscribers. I don't care if we don't get any followers. I don't care if we don't make any money. I don't care. We're just going to do one video a week and we're going to be consistent. It's going to come out the same day every week. And we started doing that in April of 2022 and. And then we ramped it up to two and it got bigger. And then we ramped it up to four videos a week. We were doing at one point. Wow. And then we backed it down once we started a Bible study channel. We do one on the bible study channel, one on the business channel every week. And it's just like it's hockey sticking. Right now we're up 1.2 million Subscribe 1.2 million views in the last 28 days over the pre. Over normal.

[Chris Lee]

Wow.

[Myron Golden]

Yeah.

[Chris Lee]

And growth.

[Myron Golden]

Yeah, and growth.

[Chris Lee]

So what do you average over a 28 day period?

[Myron Golden]

Right now we're 3.3 million views every 28 days. And you're so about 30, 000 subscribers previously we're at 1.6, 1.7 every now and that might pop up to like 2.1.

[Chris Lee]

That's remarkable.

[Myron Golden]

Yeah, yeah.

[Chris Lee]

You know, it's always impressive when somebody that is a business focused channel has that many subscribers. Right. It's easy to get it in like the entertainment.

[Myron Golden]

Entertainment.

[Chris Lee]

Right.

[Myron Golden]

Like education.

[Chris Lee]

Right.

[Myron Golden]

But enterprise, you don't see it. You, you don't see it very often.

[Chris Lee]

Right, Right. So yeah, it's, it's, it's awesome. So what would you say we. We've been sucking with YouTube. Fantastic. On Spotify, Apple crushing. Right. Like consistently top 15 on Apple.

[Myron Golden]

Sure.

[Chris Lee]

And getting all the downloads and everything like that. But YouTube, we suck.

[Myron Golden]

Okay.

[Chris Lee]

Okay. So a couple questions I have for you.

[Myron Golden]

Okay.

[Chris Lee]

Maybe we'll make this a little bit of live mentorship.

[Myron Golden]

Hey, I'm not mad about it.

[Chris Lee]

So right now we're, we're branded under a company. Brand. Would you brand under a company? So I got an advice last night. So we're sitting at a conference, right. And I was talking to a guy that's pretty big on YouTube and he's like, dude, you need to actually make it a personal brand.

[Myron Golden]

100%.

[Chris Lee]

100%.

[Myron Golden]

A personal brand will outperform a business brand eight days a week and twice on Sunday. Steve Jobs brand is bigger than Apple and Steve Jobs has been dead since 2011.

[Chris Lee]

That's that. You're not wrong.

[Myron Golden]

Elon Musk's brand is bigger than Tesla's and bigger than SpaceX. Bigger than SpaceX and Tesla put together.

[Chris Lee]

Yeah, yeah, yeah. So you would, you would name the channel Chris Lee? Not Next level pros.

[Myron Golden]

I'm not opposed to having two channels, but I would definitely have a personally branded channel. But you can grow, you can grow a business branded channel if you do the right things. Now, I don't know what all, all those things are, but I have tested, I have done more tests in the last three years on different ways to make YouTube my YouTube, YouTube algorithm and audience love my content without compromising who I am to do it.

[Chris Lee]

Right. What are some of those? What are some of those?

[Myron Golden]

So if you think about it, so YouTube wants two things. They want people to click on videos and they want people to watch videos. So then if that's what YouTube wants.

[Chris Lee]

And then they don't want you to leave, right?

[Myron Golden]

Right. Then they want you to stay. They want you to click on videos and watch videos for as long as possible.

[Chris Lee]

Right?

[Myron Golden]

If that's what YouTube wants, if I give them what they want, they'll give me what I want. Whether it's more customers, whether it's more ad revenue, whether it's more exposure, whatever. I give them what they want. So how can I get people to click on my thumbnails better? So, because that's the purpose of thumbnail. How can I get people to watch longer? So it's really an incremental exponent. And what I mean by that is there are a couple things you can do incrementally that will cause an exponential growth in your ability to grow on YouTube. I had a lady, I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge. She said, I followed your advice on your challenge. And, and my YouTube has grown. I'm like, what do you mean you're my all. I've got over 2 million subscribers on all platforms. What are you talking about? And she, she said, she came to my challenge four months ago. I'm like, what are you talking about? She.

[Chris Lee]

2 million in four months, right?

[Myron Golden]

So she has, she has over a million on TikTok.

[Chris Lee]

Okay?

[Myron Golden]

She had 637,000 on YouTube. I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was, Because I don't remember what telling her anything. She said, 100. I said, oh, 100,000 subscribers. She said, no, 100.

[Chris Lee]

What?

[Myron Golden]

What? And I said, show me. Like, I'm not even believing.

[Chris Lee]

Yeah, I don't.

[Myron Golden]

She showed it to me. 637,000 subscribers on YouTube. And what?

[Chris Lee]

So what, what was the big thing that she implemented from you.

[Myron Golden]

So I'm. I'm going to tell you what I believe. The. All of the things are not just the big thing. But here's what's fascinating.

[Chris Lee]

We love the community service.

[Myron Golden]

Yeah. That's the whole point. See, I believe too many. One of the things that keeps you from reaping a harvest is thinking that all seasons are harvest season. It's not always fall. Sometimes it's spring. You got to sow seeds. And so the community service content is. All, right, that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace.

[Chris Lee]

Yeah.

[Myron Golden]

And it's going to eventually yield something. And so. So. But this woman's story was really remarkable. But what's more remarkable than that is what she teaches, because she lives in France. Okay. Do you know what she teaches?

[Chris Lee]

What?

[Myron Golden]

She teaches English to non English speakers.

[Chris Lee]

Okay.

[Myron Golden]

That's her whole niche.

[Chris Lee]

Wow.

[Myron Golden]

Like, what are you talking about? It was. It was mind blowing. So, so, so how can we. So the first question, if I'm. If I'm looking at how can I build a YouTube channel? First question is this. How can I get people to click?

[Chris Lee]

So it's all thumbnail and title.

[Myron Golden]

All thumbnail. Like, it's all. It's all. It's like 80% thumbnail and then maybe 20% title.

[Chris Lee]

And what makes a great thumbnail? I've been trying to study this and I suck at it.

[Myron Golden]

Okay. A couple things. These components make a great thumbnail, in my opinion. Curiosity. And I'll tell you how I create that. It's very different than asking a question, because asking questions doesn't create curiosity. It actually kills curiosity. So curiosity, contrast, conflict, controversy or confusion. All the Cs, though, those are the five things. If you can add conversation into that. But. But those five things that I named, if you can add any one of those elements, your thumbnail will convert better.

[Chris Lee]

That's just thumbnail, not title.

[Myron Golden]

That's not title.

[Chris Lee]

Okay.

[Myron Golden]

That's not title. We're not even on the title yet. Okay. So. So I've got to create. And I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay. And I definitely want to have words. Okay. And I'm going to show you how I do it here in a minute. So then the video title must not ever be the same as the thumbnail title, because if you do that, you're wasting real estate.

[Chris Lee]

Right.

[Myron Golden]

So you want to make sure that the video Title provides clarification for the curiosity, the confusion, the contrast, the controversy, and the conflict that's created in the thumbnail title. So it promises to close that gap. That's what the video title does. Does that make sense?

[Chris Lee]

Yep. Yep.

[Myron Golden]

Okay, so how do I create curiosity in a thumbnail?

[Chris Lee]

Now, the. The other question I would ask. So speaking with Andy Elliott. You know Andy very well.

[Myron Golden]

I don't know him very well, but I met him. Yeah. The other day. So we.

[Chris Lee]

We spent a day together, and we were going through YouTube speaking with him. He tries to target his titles towards, like, more keyword driven.

[Myron Golden]

Yeah, that's. That's a strategy. That is definitely a strategy.

[Chris Lee]

That's not your strategy.

[Myron Golden]

That's not my strategy. I'm not opposed to it. But, like, if I put up a video and it doesn't get at least 24,000 views in 24 hours, it's not doing well. Right. And if it doesn't have at least 100,000 view views in a month, it's like. Yeah, it's kind of a sleeper. No, it's not garbage, but it's kind of a sleeper. It's an underperformer.

[Chris Lee]

Right.

[Myron Golden]

Okay. So. So the how I create curiosity is I make a statement with a question word. So I say how this, this, and this. Okay, my video for Monday is going to be.

[Chris Lee]

And are you dictating this or is your team.

[Myron Golden]

I create all my titles and all my thumbnail titles. Nobody creates up with me.

[Chris Lee]

And you give them the direction on what the thumbnail should look like or you approve it?

[Myron Golden]

I approve it. I improve.

[Chris Lee]

Got it.

[Myron Golden]

Y. Got it. So. So, like, my video for Monday is. I could. It's not this, but it could be. It's gonna. My video that I'm gonna do Monday live is Stop outsmarting yourself. But it's. I could make it how to Stop outsmarting yourself, but I'm putting how in the video title. So I'm mixing it up. So I'm put. So I. It's stopped. Stop outsmarting yourself Thumbnail. Right. And then seven ways to stop Be Seven things to do to Stop being Too smart for your own good.

[Chris Lee]

Okay, so there is a tie. Tie with the smart.

[Myron Golden]

Right, Exactly. And so. But I could make it how to stop outsmarting yourself, which, in fact, maybe we'll split test those. So.

[Chris Lee]

And do you find that things like the framework, like, seven. Like, seven ways.

[Myron Golden]

It could be seven, it could be 15, it could be six. When you saw Framework lists, a list is an open loop until you get to the last point.

[Chris Lee]

Right.

[Myron Golden]

Does that make sense?

[Chris Lee]

Yeah, yeah. It gives you reason to hang on.

[Myron Golden]

Exactly.

[Chris Lee]

Right.

[Myron Golden]

So. So that's. That's one. It. That's how I create. So my. One of my best performing videos is why Evil People are Rich. Now, that creates confusion.

[Chris Lee]

Yeah.

[Myron Golden]

Because some people think that I said why rich people are evil. They're like, all rich people aren't evil. Go read the title, bro. It didn't say rich people are evil. It said evil people are rich. And like, so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict. It's creating contrast between rich people and poor people and good people and evil people. Do you see what I'm saying? So what I'm doing is I'm creating tension in the thumbnail title.

[Chris Lee]

Yep.

[Myron Golden]

Okay.

[Chris Lee]

People want to comment before they even watch it.

[Myron Golden]

Right, Exactly. And so. And then there's a conflict between the rich people and the poor people. The rich versus us versus them. It has an us versus them. So, like, because it has all of those components in it, then it's like, people, see, here's what I want to do. I want to create a thumbnail title that causes the person who reads it to ask themselves a question. If I ask you a question, you can ignore me, but if you ask yourself a question, you must find the answer. Right. So I'm forcing them to have a conversation in their head about my video. So I say why evil people are rich. Some people's thoughts can be evil people aren't rich. Are evil people rich? Why are evil people. Richard? Right, Exactly. There are a whole bunch of different conversations. Somebody could start with themselves. Because I had that. Okay, so that's number one. And then I don't remember what the video title was, but it provided some clarification for that.

[Chris Lee]

Right. And then I assume. So those things gets people to click.

[Myron Golden]

Right. But now you got to keep them engaged.

[Chris Lee]

Now you got to keep them engaged. And so what's your rule of thumb there?

[Myron Golden]

Well, it's YouTube's rule of thumb. And so I've just given what they want. Again, if you can keep 70% of your audience watching, 70 of clicks, 70 of the people who start watching the video, if they are still watching at the 32nd mark, the chances of that video doing well increase exponentially.

[Chris Lee]

So here's my question, because I. I don't know this when I'm on YouTube, the first couple videos that are there, they will Autoplay. Is that considered a click?

[Myron Golden]

No.

[Chris Lee]

Okay, so it's when you actually, like, click on it. Click on it and the volume starts playing plane.

[Myron Golden]

That's correct.

[Chris Lee]

Okay. Just one. Yeah.

[Myron Golden]

So the. So the most important part of the content of the video is the first 30 seconds. The video needs to be good.

[Chris Lee]

So it's 70 over 30 seconds. Got it.

[Myron Golden]

The video has to be good.

[Chris Lee]

Of course.

[Myron Golden]

But if the video is good, the first 30 seconds is bad. They're not watching it.

[Chris Lee]

Yeah. Right.

[Myron Golden]

So I'm going to tell you what constitutes bad. Like horrible. Like on a video. First 30 seconds. Hi, guys. Myron here. Welcome back to my channel. Today I'm going. No, please make sure you subscribe, make sure you like the video and comment. That's all. That's. Yeah. You want to start the video with intensity and intention.

[Chris Lee]

I love it.

[Myron Golden]

And so what I do is, let's say I'm going to do video on Monday. It's going to be how to. How to stop outsmarting yourself. Did you know that having a high IQ doesn't necessarily guarantee a high income? In fact, some of the people with the highest IQs in the world make some of the least amount of money. And you have to ask yourself, well, if. If getting to a high IQ is not the key to success, why am I spending all this money on education? Why have I spent all this money on education? Why do I have all these college loans that are going to take me 20 years of my life to pay off, if indeed a high IQ doesn't equal a high income? On this video, I'm going to show you seven things you can do to stop outsmarting yourself and being too smart for your own good. Boom.

[Chris Lee]

Love it. So obviously you've talked or discussed about this a lot of times. How often are you scripting out that first 30 seconds?

[Myron Golden]

Well, how often? I'm going to answer two questions. Let me answer that. May I answer a better question first?

[Chris Lee]

Absolutely.

[Myron Golden]

How often should somebody watching me script out that first 30 seconds? Every time they do it for the first couple hundred videos you need to be scripting. Right. How often do I do it? I don't ever script it out because my. I, I can, I can remember faster than I can read.

[Chris Lee]

Right.

[Myron Golden]

And so that's how my brain works. That's not how everybody's brain works. In fact, that's not how most people's brain work. So scripting out anything for me is a train wreck in slow motion.

[Chris Lee]

So, you know, I'm. I'm pretty good at the top of what I call my dome ski. The same. The same as you.

[Myron Golden]

Where. No, I do. I do plan it. I figure out what I'm going to say.

[Chris Lee]

So do you. Do you bullet point it?

[Myron Golden]

Like. Yes. Own. Yes. And I might even. I might even write it. I might even write it out, but I'm not going to read it. Yeah.

[Chris Lee]

Yeah, okay. Got it.

[Myron Golden]

Yeah.

[Chris Lee]

Okay.

[Myron Golden]

So we're.

[Chris Lee]

We're similar that way. And so the. I think where I've screwed up is I haven't done proper planning and I've just kind of gone in and tried.

[Myron Golden]

Yeah, yeah. I don't, like, I don't ever do that. So. So when I'm. When I'm outlining. So this is like. This is what I mean. Like, I could. I could literally, what I'm telling you right now, I could turn it into a YouTube course.

[Chris Lee]

I love it.

[Myron Golden]

Right? So that's why I know that it's good, because I know if somebody bought this for me and they went through it and they did it, they would get results. Right? So. And I don't generally share this much, but I will tell you. So one of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay, what's the thumbnail title? What's the video title? What's the opening? 30 seconds. Those are the things. Now, a lot of people, that's how.

[Chris Lee]

You plan a video.

[Myron Golden]

That's how I plan a video. And then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm going to go live, because I have frameworks that I communicate through, as you already know. And so what I don't do is I don't want to create an outline that I don't even remember. And I'm attempting to remember it while I'm teaching it. So I like to create the outline no more than 24 hours before and oftentimes not more than an hour before I go live, I sit down and I make myself outline the points. And I've been thinking about it for weeks, but I put it down in bullet points like an hour before. If I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the Fourth of July. It's going to be hot because it's hot off the press for me. It's fresh to me. So it's fresh. So it's not like I'm serving leftovers from three weeks ago.

[Chris Lee]

Right, right, right. I love it. So are you doing most of your videos now live?

[Myron Golden]

Almost all of them. Unless I'm traveling like I am this week. Almost all my videos are live. Live videos for me outperform recorded videos. That's not going to be true for everybody.

[Chris Lee]

So if I'm getting started, because I, I would say our YouTube channel is still getting started. Like we're, we're. We suck. I, I built a, I built a channel to like 4000 subs and I was like, I felt like we had the wrong followers and so then we just relaunched under like a different branding or whatnot. We're very low. So would you recommend doing the live approach or would you recommend just good, high quality content and then go live?

[Myron Golden]

It depends on what your team is better set up for. I think our team is better. Our team is better set up for live video because I'm better suited for live video. But I have a, I have a, I have a cheat code. So my cheat code is I do my live videos. I broadcast my live videos in front of a live audience. So I'm not talking to a camera.

[Chris Lee]

Yes.

[Myron Golden]

Like I'm terrible in front of a camera. I'm good in a conversation with a person. So even before we had a live audience in studio, because we have a studio in Tampa, even before we had a live audience in studio, I would have people on zoom before I had people in the room so I could see faces and get feedback energy from faces.

[Chris Lee]

While I'm teaching, I'm interested to see if you actually agree with this. So I'm. I'm the same way, way better in front of a live audience. In front of a live person. Person. Right. If you record an actual sale that's happening versus a sales training.

[Myron Golden]

Right.

[Chris Lee]

Way better.

[Myron Golden]

Way better.

[Chris Lee]

Way better. So one of my core beliefs behind that is because our spirits communicate different. And so when I communicate with another spirit, I'm going to communicate more purely and from God. Would you agree with that?

[Myron Golden]

I think so. I never thought of it like that. So I don't know if I would or not, but I think so. I just know that when you're communicating, you're communicating with your words and your energy.

[Chris Lee]

Right.

[Myron Golden]

And people can lie with their words, but their energy always tells the truth.

[Chris Lee]

Yeah.

[Myron Golden]

If you're communicating with your words and your energy, it's like listening to a song with music in the background with a band in the background. If you communicate without your energy, without that people energy, it's like singing acapella in a hallway with no carpet.

[Chris Lee]

So you no longer create content without a crowd?

[Myron Golden]

Oh, I never. I don't remember the last time I did.

[Chris Lee]

Wow.

[Myron Golden]

I've. I've only. I've only attempted it twice and was terrible both times and we never released the videos.

[Chris Lee]

And when you say crowd, is it a virtual crowd or is it in.

[Myron Golden]

We used to have a virtual crowd, but we have an in person crowd. We have people in studio every Monday and every Thursday when we go live.

[Chris Lee]

It's amazing. So you charging them to be there, is it part of like a membership?

[Myron Golden]

Nope. Their. Their payment is giving me somebody to talk to.

[Chris Lee]

I love it. So you're just allowing people to come in off the street? The streets?

[Myron Golden]

No, no, no, no. We don't broadcast it. No. Okay, so we allow people who have bought something from us in the past who email us and say they'd like to come to come.

[Chris Lee]

There you go. That. That makes a whole lot more sense.

[Myron Golden]

Yeah. Because everybody doesn't love Myron.

[Chris Lee]

Yeah. Yeah. Hey, that's.

[Myron Golden]

The people who do, do, and the people who don't, don't.

[Chris Lee]

What is the most controversial content out there that has created that divide?

[Myron Golden]

Oh, just, just any content you create. If you're. If your content's not getting any haters, your content doesn't matter.

[Chris Lee]

Right.

[Myron Golden]

Like, the objective of creating content and having a message in the marketplace is to repel the wrong people as much as it is to attract the right people.

[Chris Lee]

Right.

[Myron Golden]

Like, I think as much about who I don't want to sell to, who I don't want to serve, who I don't want the. I think about the people I want to leave me alone. And I make sure that while my message is attracting, quote, my ideal avatar, it's repelling everybody else.

[Chris Lee]

Absolutely.

[Myron Golden]

So. So people who don't like the Bible, for instance.

[Chris Lee]

Yeah.

[Myron Golden]

Because I teach business based on biblical principles, and so I make sure I lead with that. So people who don't like the Bible, leave me alone. Right. I love business. I love teaching people how to make money. So people who think that wealth is wickedness and poverty is piety, I don't want to like. Good. Go enjoy that with somebody else. Like, I don't. I have no desire in teaching you anything because you already know. Right. So I'm my people who. What I call free people. People who only want stuff for free. Cheapo people. People who only want stuff if it's cheap. Like those. That's not my ideal avatar. I mean, I've got coaching programs that are 375,000 and a million dollars a year. Right. 55,000 a year, 27,000 a year. Like my coaching programs are not cheap.

[Chris Lee]

What is it, what does it look like to work with Myron for a million bucks a year?

[Myron Golden]

Okay, so you get four VIP days. So one VIP day is 375,000. So you, you do a VIP day. What does that mean? It's VIP day. Plus. That means, number one, you get, you get one eight hour day or two four hour sessions with me looking at your numbers and your business and telling you what level. One on one. Telling you what levers to push. Because we charge 40,000 an hour for coaching.

[Chris Lee]

Yep.

[Myron Golden]

Okay. Which we're probably going to raise here soon. So anyway.

[Chris Lee]

But that's go.

[Myron Golden]

That's what it is. So there's that then. So you get, you get four VIP days or you'd get eight four hour sessions.

[Chris Lee]

Right?

[Myron Golden]

Right. So you get that.

[Chris Lee]

I, I would imagine just because I've done coaching over the years and whatnot and like one on one coaching is difficult. Right. I mean it, it requires a lot of energy.

[Myron Golden]

It requires a lot of energy. Intention. But most importantly, requires a lot of time.

[Chris Lee]

Right.

[Myron Golden]

Every minute I'm spending with you is a minute I'm not spending with my wife, I'm not spending with my kids, I'm not spending with my granddaughter. I'm not spending on the golf course. I'm not spending it doing something for me.

[Chris Lee]

Exactly.

[Myron Golden]

So you're getting a part of my life that I'll never get back. And if you want that, you just have to pay.

[Chris Lee]

Exactly. So with that I'm imagining you keep it to a very small.

[Myron Golden]

We only allow five people in our million dollar year program. Yeah, last year we only sold three, but yeah, that's fine. If we don't sell any, I'm okay with that. Right.

[Chris Lee]

I don't get your time.

[Myron Golden]

Right. I don't need the money, so I'm good either way. So. So you get four VIP days.

[Chris Lee]

Yep.

[Myron Golden]

Plus you get interviewed on my YouTube channel. Twice.

[Chris Lee]

Nice.

[Myron Golden]

Okay. And you can promote whatever you want to promote on my YouTube channel. So what happens is when I interview people on my YouTube channel, usually those two interviews will more than pay for the program.

[Chris Lee]

Yeah.

[Myron Golden]

Right. If they've already got a business up and running.

[Chris Lee]

Yeah.

[Myron Golden]

No. And if they don't, they're not going to pay me a million dollars. So I'm tailoring this to the right people. Does that make sense?

[Chris Lee]

Who's your ideal client in that higher level type Stuff.

[Myron Golden]

Somebody who's stuck at 500,000 to $2 million a month.

[Chris Lee]

Yeah.

[Myron Golden]

In their business. And they're making a lot of money.

[Chris Lee]

Businesses.

[Myron Golden]

It doesn't matter.

[Chris Lee]

Doesn't. Doesn't.

[Myron Golden]

Yeah, it doesn't matter. Yeah. And. And they're still, even though they're making, like, nice revenue, like a decent amount of revenue, they're still smart enough to know they're stuck.

[Chris Lee]

Right.

[Myron Golden]

So. And then I'll let them interview me twice on their YouTube channel.

[Chris Lee]

Right.

[Myron Golden]

And then we have masterminds on the Masterminds in the sky, which means when I'm going somewhere to do something for business, I invite those clients to go with me.

[Chris Lee]

Yeah.

[Myron Golden]

VIP clients and the Royal Family clients. So the vip, you get one VIP day. The two hours. But with the Royal Family program, which is the million dollar program, you get four VIP days, two interviews on my channel. Two interviews on your channel with a VIP day, you get one interview on my channel. No interviews of me on your channel.

[Chris Lee]

Yeah, yeah.

[Myron Golden]

It's just. And eight hours and Masterminds in the Sky. And I charter yachts. Like when we do our masterminds in Tampa.

[Chris Lee]

Yeah.

[Myron Golden]

Like, my VIPs come in a day early and we'll do a mastermind on a yacht or we'll pick some really nice location in Tampa and we'll have a special event for them where it's. Yeah. So that's, that's what the VIP looks like. And I've got people who've been on 6, 8, 10 masterminds in the Sky. And the stuff we talk about up there, it just doesn't replicate anywhere else.

[Chris Lee]

For sure. I've had the best conversations in a private jet.

[Myron Golden]

100%. Right.

[Chris Lee]

Because, like, you're, you're disconnected. You're sitting face to face. You know, dial in.

[Myron Golden]

And I teach my clients who are VIPs, I teach them the exact same strategy that I use to get paid to fly private.

[Chris Lee]

I love it, I love it, I love it. So, you know, you talk, obviously you're very passionate about what you're building and everything else, but also very passionate about your time and where you're spending it. So outside of teaching on YouTube and having all these coaching clients or whatnot, like, what does it look like from a time allocation standpoint to golf family? Like, what are, what are you getting fired up outside of business for?

[Myron Golden]

Oh, my family, obviously, first and foremost, like, this year will be my wife and I's 40th anniversary through.

[Chris Lee]

Congratulations.

[Myron Golden]

When is this going to air? We're going to do A really epic vacation. I'll say it like that. She doesn't know exactly what all it is, so I don't want to say.

[Chris Lee]

So probably air in three or four weeks.

[Myron Golden]

Three or four weeks. So I'm not going to say what it is because our anniversary is not too long, but we're going to have a really epic vacation to celebrate our 40 years together. So that's going to be fun. Last year, my wife, my daughter, my son in law, my granddaughter and I, we went to San Diego. We spent 10 days in San Diego. We rented this big mansion in La Jolla. In La Jolla, overlooking this golf course. And me and my son in law are golf rivals. So that's a lot of fun. Learning music theory, learning to play the guitar at a high level. So like everywhere I go, like my guitar is in my bedroom here at the hotel, right. Everywhere I go, my guitar is with me. I practice every day. So I'm really passionate about that. Golf. I love golf. Love reading, love writing, love studying, love thinking of ideas.

[Chris Lee]

What is your favorite, like new hobby or activity that you picked up in the last 12 to 24 months? That, because obviously you've done a lot of these things for, for a long.

[Myron Golden]

Time in the last 12 to 24 months. I don't know that I have any new hobbies. I just have new levels of intensity for old hobbies.

[Chris Lee]

I love it. Yeah, I love that. So you know what you love and I do that and you do more of that.

[Myron Golden]

More of that, yeah.

[Chris Lee]

What about, you know, because, because we're both kind of in the same boat where we don't have to work, right. Like we, we have opportunities around us and want to be very intentional with who we spend it with, what we're doing with that time, those type of things. Like, where are you finding the most joy in travel?

[Myron Golden]

I enjoy traveling with my wife and with my family for vacation. I love that.

[Chris Lee]

Is there specific places that you.

[Myron Golden]

I have a whole bunch of specific places I love. Unfortunately, all the places I love my family doesn't love because I, I'm. It has to have great golf courses. Yes, that's like, that's, that's, that's. I don't want to go to a ski resort. I don't, I don't ski. I don't like snow. So I don't want to go to a ski resort. But I love, I love the doctor because they got some of the most epic golf courses in the world. We played golf in Southern California. That was beautiful. Hawaii obviously is magnificent. The Bahamas, the, the, the Virgin Islands, all of that. The Caribbean. All of that's fantastic. I love all of that. I've played some golf in Europe. I played golf in, in London before, and England before. The places I like to go that are not golf related, though.

[Chris Lee]

Yeah.

[Myron Golden]

Are historic. Like, my wife and I took a biblical Greek. Like we, we did a biblical tour of Greece, which is epic.

[Chris Lee]

Awesome.

[Myron Golden]

We took a couple of biblical tours of Israel which were unbelievable. Mind blowing. It just, just. It was. Those were the best vacations of my life.

[Chris Lee]

You know, I still have not gone to Israel and I keep playing, but right now, obviously, is a little more difficult and. Yeah.

[Myron Golden]

But it's, it's on a level that is unparalleled.

[Chris Lee]

Yeah.

[Myron Golden]

Yeah. This, the history. I've been studying the Bible since I was 17.

[Chris Lee]

Yeah.

[Myron Golden]

And so to go to places you've read about your whole life and to be standing on the same, you know.

[Chris Lee]

And really understand where, where you are, where you are like and feeling it.

[Myron Golden]

And you're, you're standing at the base of the mountain, these rock mountains where David hid from Saul. And you can see all these holes in the rocks. Or you're on the Sea of Galilee and, and like sunshine. And then all of a sudden the storm comes, like out of nowhere. And then a few minutes later, storm's gone. There's this big rainbow. It's like, what? Where am I?

[Chris Lee]

That's so cool.

[Myron Golden]

Yeah, that's.

[Chris Lee]

And there's. There's obviously like a spiritual connection in like the film physical 100, right?

[Myron Golden]

Yeah.

[Chris Lee]

And. Yeah, it's amazing. Speaking of Hawaii, you need to come to my place in Hawaii. Have you seen my place in Hawaii?

[Myron Golden]

No. I didn't even know you had a place in a while.

[Chris Lee]

Oh, it is the most.

[Myron Golden]

Which island?

[Chris Lee]

The Big Island.

[Myron Golden]

The Big Island. Okay.

[Chris Lee]

It is the most. Maybe the most remarkable spot in the world.

[Myron Golden]

Really?

[Chris Lee]

Like, so King Kamehameha, the king of Hawaii, he had his residence where my home sits.

[Myron Golden]

Wow.

[Chris Lee]

And two and a half acres backed up against state owned land that will never be developed.

[Myron Golden]

Wow.

[Chris Lee]

Have a 25 foot waterfall. Giant waterfall in the back.

[Myron Golden]

Wow.

[Chris Lee]

And it's like one of the most spiritual, just like refreshing. Dude, I'll have to show it to you after the pod.

[Myron Golden]

Cool. Like, yeah, that sounds like fun. I love. I mean, we, my wife and I have been to Hawaii probably 12 times.

[Chris Lee]

Yeah.

[Myron Golden]

So we've been a bunch of times. We've never been to the Big island, though. We've been to Maui. We've been to Oahu. We've been to Kauai, but we've never been to the Big Island.

[Chris Lee]

You know, it's interesting. And I. I've been to most of the other islands, and the Big Island's my favorite. It's so unique. So unique. It has 12 of the 14 climates in the world.

[Myron Golden]

Wow. How crazy is that?

[Chris Lee]

You can literally drive 20 minutes and look like you're in completely different part of the world.

[Myron Golden]

Wow.

[Chris Lee]

And, yeah, it's. It's.

[Myron Golden]

Wow.

[Chris Lee]

It's got such. It's a cool. It's a cool thing. But I'll show it to you afterwards. But, man, so you're building. You're building these communities. Well. So, first of all, thank you for dropping the knowledge about YouTube. I think. I think that's highly valuable to anybody.

[Myron Golden]

Watch.

[Chris Lee]

What was it so that the lady that approached you that grew to 650,000? Like, was it those principles?

[Myron Golden]

Oh, I'm sure.

[Chris Lee]

Or what was. What was the big difference?

[Myron Golden]

Well, I'm set for her, I'm sure. Well, I. I think so. The real, like, I'll just give you one little component that I think, like, if. If somebody really gets. It'll change everything for them. If you really want to grow your YouTube channel, you want people to watch longer, the first 30 seconds is important, but the rest of the video is important, too. So how can you make people stay on longer? Be more interesting now?

[Chris Lee]

How do you mean?

[Myron Golden]

Right. So how do you become more interesting? Is the question. And the way to become more interesting in any aspect of life is to stop trying to be interesting and focus on becoming more interested. Only interested people are interesting. When I say interested, first of all, you're interested in solving a problem. You're interested in learning something you didn't know. You're interested in a unique perspective. You're interested in knowledge that existed apart from you, that when you find out, you wonder how you ever lived apart from it. Right. And so when you share that with somebody, they're like, oh, I didn't know. Right. It makes their brain melt. Yeah. And then you're interested. You're. You're interested to the point of being obsessed over solving a problem that a big, large number of people have. So that when you show up and start talking about the problem, they're like, I got that problem. And then you talk about the solution. Well, if they understand the problem that much and they found a solution for them, then they probably found a solution for me, and now they're locked and loaded.

[Chris Lee]

Yeah.

[Myron Golden]

So be more interested, number one, in solving a problem and then be more interested in solving, serving the people. You can become more interested in solving the problem, more interested in serving the people, as opposed to, like Most people approach YouTube from the standpoint. I want to get something from YouTube. I want more visits, I want more subscribers, I want more views, I want more watch time hours and I want more money. But what if they came to YouTube? I'm going to figure out how. I can give YouTube everything they desire. I'm going to figure out how. And YouTube wants to give their audience everything they desire. They desire. So I'm going to give YouTube and YouTube's audience everything they desire. And then I'm going to let that do what only that can do.

[Chris Lee]

Right.

[Myron Golden]

Does that make sense?

[Chris Lee]

No, it makes, makes perfect sense. I love it. Myron, you're 63. I am 63. So you've had a long career, you've done really cool things. What is, what's the, what's the end goal? Do you see yourself doing this until the. Till the day you die?

[Myron Golden]

Oh, 100.

[Chris Lee]

I love it.

[Myron Golden]

So, like, does that look like, not to the same level of intensity? Like, I have no desire to retire. I'm having so much fun right now. Like, what am I going to, what am I going to do? Play more golf? Like, play my guitar for 16 hours a day? I think people, I think we've been programmed to believe that we have to live a painful life until we can afford not to. And so what people do is while they're like grinding their way through this painful existence called life, they anesthetize themselves with distractions because they feel like it's never going to end until they retire.

[Chris Lee]

Well, and it's the biggest lie that it is. Retirement is the biggest lie that was ever sold to society. Right.

[Myron Golden]

It's insane.

[Chris Lee]

I attempted it at age 39. Right. Six weeks. Frankly, like the most depressed I've ever been in my life.

[Myron Golden]

Yeah. Like, yeah, because you're a creator.

[Chris Lee]

Yeah, I'm a creator. And, and, and I, and I'm firm believer that the great creator created his children to create stuff. And that, and that is what brings true joy, true happiness, true, you know, level. And so, you know, I appreciate what you shared. Like, I'm going to do this forever, but not to the same intensity. So it's just being very intentional, Being very intentional.

[Myron Golden]

And I'm hyper intentional now. And like, when I was in my 50s, I worked way longer and way harder than I do now. When I was in my 40s, I worked harder and longer than I did in my 50s, when I was in my 30s, it was like I didn't care if I worked 24 hours a day. And I'm sure my team would probably attest that, like, when we're at a conference like this and all we really need to do is go to the conference and I speak a couple times, like, that could be a pretty chill thing. But I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck. And I'm sure they're exhausted, so they're going to enjoy getting back home and having some time to relax. But it's like, this is the second podcast I've done since I've been here. Or third. This is the third. I don't remember second or third. And I got another podcast this afternoon that I do. And then I'm speaking at a church tonight and I'm speaking two times tomorrow, and then I'm getting on a jet and flying back home. So. Because I love what I do, and while I'm not at home and I can't spend time with my family, I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go. But I end pretty early in the evening, but my day usually starts at 5:00.

[Chris Lee]

Yeah, I'm. I'm the same way with a little bit more intensity in the evening. Hence why my voice is the way it is. Right, Right. But yeah, it's, it's, it's interesting because I think as, as you said, like most people, they're living for this retirement.

[Myron Golden]

They're for the weekend, what you call it new Anesthetize. They anesthetize. They. They use distraction as an anesthetic. They use football, basketball. They want to watch somebody else live because of the pain, of the fact that. The fact they don't think their life is working. So I might as well watch somebody else live because I'm not living.

[Chris Lee]

I'm just meanwhile dreaming of the day to be retired. Right, Right. And just, and when I think when people just finally come to the realization that there is no finish line, there's.

[Myron Golden]

No finish line, there's no there, there, and, and there.

[Chris Lee]

There's really no fulfillment in arriving.

[Myron Golden]

Right, Right. I mean, the journey is the destination.

[Chris Lee]

Right. Like the day that I had many, many, many millions of dollars wired into my bank account from a private equity firm.

[Myron Golden]

For your business.

[Chris Lee]

For my business. My life didn't change.

[Myron Golden]

Right.

[Chris Lee]

Right. And. And, but so many people fantasize about these days thinking that the heavens will open.

[Myron Golden]

Right.

[Chris Lee]

Angels will come down. Knight you. Right. Say you are now king. Like it doesn't. And yeah. I think, you know, as soon as you can figure that out, you start falling in love with your life.

[Myron Golden]

Yes. And then put as many experiences in every day that you're gonna love to remember.

[Chris Lee]

Yes.

[Myron Golden]

As you can.

[Chris Lee]

Amen. Amen. Myron, I appreciate so much having you on the show.

[Myron Golden]

My pleasure, bro.

[Chris Lee]

Dude, this is good to see you. This has been fun to. You know, I. I don't even care about the content. Just being able to hang with you for, you know, 45 minutes to an hour is absolutely incredible. We live on complete opposite ends of the world. Yeah.

[Myron Golden]

Like literally catacorned United States.

[Chris Lee]

Yeah. But man, really looking forward to connecting in the future. 100% wanting to get you in that Harvard program.

[Myron Golden]

Looking forward to the deets, dude. It's going to be epic changer for you. Yeah. Looking forward to it.

[Chris Lee]

Just from just an experience. Looking forward to it. Appreciate having you. Until next time.