Next Level Pros Podcast Summary

Episode #141: Myron Golden's Cheat Code to YouTube Success

Host: Chris Lee
Guest: Myron Golden
Release Date: March 7, 2025
Podcast Title: Next Level Pros

1. Introduction

In Episode #141 of the Next Level Pros podcast, host Chris Lee welcomes longtime friend and renowned entrepreneur Myron Golden. Myron, celebrated for his expertise in sales and his influential YouTube presence, shares his insights on achieving YouTube success, effective content creation, and strategic business growth.

2. Myron Golden's Achievements

Chris Lee begins by highlighting Myron's extensive accomplishments, including:

• Sales Mastery: Known as the "Champion of Sales Master Closer," Myron has a significant presence on stage, speaking at various high-profile events.
• Authorship: Author of five influential books focused on sales and business strategies.
• YouTube Success: Boasting just under one million subscribers, Myron's YouTube channels are thriving, with plans to surpass the million-subscriber mark.

Notable Quote:

Myron Golden (00:00): "I broadcast my live videos in front of a live audience. So I'm not talking to a camera..."

3. Tax Strategies and Real Estate Investing

A significant portion of the discussion delves into Myron's recent experiences with tax strategies, particularly through real estate investments. Myron emphasizes the importance of mitigating tax liabilities for high-income earners by investing in multifamily real estate.

Key Points:

• Tax Refunds Through Real Estate: Myron shares that his real estate investments yielded a substantial tax refund, the largest of his life, highlighting the effectiveness of strategic investments.
• Mentorship: He credits his success to a mentor who owns tens of thousands of apartment units, underscoring the value of mentorship in scaling real estate ventures.

Notable Quote:

Myron Golden (02:11): "...the real estate that I own got me a tax refund last year for the first time since the 1990s."

4. YouTube Growth Strategies

Myron reveals his "cheat code" for YouTube success, focusing on live broadcasting and intentional content creation. He shares his philosophy on aligning YouTube content with both community value and monetization opportunities.

Key Strategies:

• Live Broadcasting: Myron prefers live videos performed in front of a live audience, enhancing engagement and authenticity.
• Content Planning: Each video starts with identifying the big idea, thumbnail title, video title, and a compelling 30-second opening.
• Consistency: Committing to a regular posting schedule, Myron increased his output from one to four videos per week before balancing with his Bible study channel.

Notable Quote:

Myron Golden (09:02): "I never post a video on YouTube that I could not have sold and had people been happy that they bought it."

5. Content Creation Process

The discussion highlights Myron's meticulous approach to content creation, ensuring each piece serves a purpose beyond mere engagement.

Key Points:

• Community Service Content: Myron distinguishes his free content as "community service content," emphasizing its value both to his team and his audience.
• Dual Channels: He maintains separate YouTube channels for business and Bible studies to cater to distinct audiences without confusing YouTube's algorithm.

Notable Quote:

Myron Golden (09:02): "It's consumer. It's community con, community service content."

6. Engaging and Retaining Viewers

Myron shares techniques to attract clicks and retain viewers, crucial for YouTube's algorithm favoring watch time and engagement.

Key Strategies:

• Thumbnail Design: Focus on creating curiosity through thumbnails using elements like curiosity, contrast, conflict, controversy, and confusion.
• Video Titles: Avoid duplicating thumbnail titles. Instead, use titles that clarify and fulfill the curiosity sparked by the thumbnail.
• First 30 Seconds: Emphasize the importance of a strong opening to hook viewers and encourage them to watch longer.

Notable Quote:

Myron Golden (21:28): "Wealth is not. People think wealth is measured in money, but it's not. Wealth is measured in time."

7. Branding Advice

When discussing branding, Myron advises transitioning from a business-focused brand to a personal brand to enhance relatability and trust with the audience.

Key Points:

• Personal vs. Business Branding: Personal brands, like Steve Jobs or Elon Musk, often outperform business brands in terms of audience engagement and loyalty.
• Channel Naming: Suggests naming YouTube channels after the individual rather than the business to leverage personal credibility and recognition.

Notable Quote:

Myron Golden (13:28): "A personal brand will outperform a business brand..."

8. Coaching Programs

Myron outlines his high-tier coaching programs designed for elite clients, emphasizing exclusivity and personalized attention.

Program Highlights:

• VIP Days: Intensive one-on-one sessions priced at $375,000, focusing on business strategies and personal development.
• Royal Family Program: A million-dollar annual program offering multiple VIP days, exclusive interviews on YouTube channels, and participation in masterminds and exclusive events.
• Client Selection: Targets clients who are already successful but seek to overcome specific business challenges, ensuring mutual value.

Notable Quote:

Myron Golden (33:03): "Every minute I'm spending with you is a minute I'm not spending with my wife, I'm not spending with my kids..."

9. Personal Life and Hobbies

Beyond business, Myron shares insights into his personal life, illustrating a balanced approach to success with a focus on family, hobbies, and personal growth.

Key Points:

• Family First: Celebrating a 40th wedding anniversary and enjoying quality time with his family.
• Hobbies: Passionate about golf, guitar, reading, and exploring historical and biblical sites.
• Travel: Enjoys traveling to destinations rich in culture and history, such as Greece and Israel, where he can connect deeply with his faith and heritage.

Notable Quote:

Myron Golden (36:22): "This year will be my wife and I's 40th anniversary... we're going to have a really epic vacation to celebrate our 40 years together."

10. Final Thoughts

In the concluding segments, Myron and Chris discuss the philosophy of continuous growth and fulfillment beyond traditional concepts like retirement. Both emphasize the importance of living intentionally, pursuing passions, and finding joy in the journey rather than waiting for an endpoint.

Key Points:

• No Retirement: Both guests advocate for ongoing engagement and passion in their professional lives, rejecting the notion of retiring as a necessary goal.
• Intentional Living: Emphasizing the value of being intentional with time and energy to create a fulfilling and impactful life.
• Continuous Improvement: Belief in the perpetual journey of growth, learning, and contribution.

Notable Quotes:

Myron Golden (43:55): "I have no desire to retire. I'm having so much fun right now."

Chris Lee (47:02): "There's really no fulfillment in arriving."

Conclusion

Episode #141 offers a comprehensive look into Myron Golden's strategies for YouTube success, business growth, and personal fulfillment. His blend of practical advice, strategic insights, and personal anecdotes provides valuable lessons for entrepreneurs and content creators aiming to elevate their presence and impact.

For more insights and strategies from top entrepreneurs, subscribe to the Next Level Pros podcast and join the journey to professional excellence.