← Next Level Pros
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- [00:00]
Host 1
What if I told you that a former country music singer is now helping home service businesses boost their booking rates by up to 20%? In today's episode, we dive into the story of Same Day AI, an innovative company that's revolutionizing customer service in the trades. Learn how AI voice agents are not only replacing CSRs, but also driving incredible results. Stick around to find out how you can get the same boost for your business.
- [00:30]
Host 2
Aaron.
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Aaron
Yes, sir.
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Host 2
How do you go from almost becoming a country music star.
- [00:36]
Aaron
Oh, no.
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Host 2
To becoming the president and CEO of Same Day AI?
- [00:43]
Aaron
I mean, the. You want the real answer?
- [00:44]
Host 2
I want the real answer.
- [00:45]
Aaron
Yeah. Honestly, it was a spiritual thing. I, like, had hit a crossroads in my life, and it was either I pick up and move to Nashville, like, genuinely, seriously.
- [00:55]
Host 2
Yeah.
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Aaron
Or pursue business, essentially. I eventually, obviously, chose business and went to byu, studied entrepreneurship specifically, which brought me to where I am now. But, yeah, it was a spiritual thing. I had been praying about it, talked to my parents, and they're like, you know, is like, is that really your path? Like, is that really the path you're supposed to go and.
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Host 1
Wait, what?
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Host 2
Hold on.
- [01:16]
Host 1
We gotta back up. I. Okay, I. I think I had heard something about you singing, but. Yeah, go. What? You were a country music star.
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Aaron
I was definitely not a star, but I love to sing. Like, it's a passion of mine.
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Host 1
Okay.
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Aaron
You know, and even today, I do like all the lessons and all that kind of stuff.
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Host 2
He was ripping it in here earlier today. It was great.
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Aaron
To you I'm just a man to you you're all I am where the hell am I supposed to go? I poison myself against something in the orange tells me we're never coming.
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Host 1
Yeah, it's out on that.
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Aaron
It's fun. Yeah.
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Host 1
But.
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Aaron
Yeah, I love business more, and I think I've probably done business longer than. Than I'm saying for sure.
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Host 2
Did you have the gear. Did you have, like, the cowboy hat and the cowboy boots?
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Aaron
Totally. You did? Oh, yeah. Well, I don't really do the hat.
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Host 2
Why not?
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Aaron
Like, I did. I raised cattle in California, and that's not like our style in California. It's more just like the boots and red wings.
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Host 2
What do you wear on your head?
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Aaron
A cat ball cap.
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Host 2
I just feel like a country star has to have a cowboy hat. It, like, adds if you're from, like.
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Host 1
Oklahoma or Texas or something. But. So business. You recently started same day AI was four years ago.
- [02:29]
Aaron
Yep, probably.
- [02:30]
Host 1
So you had. You have a deep background in marketing, and so obviously, you know, you had these two passions. Marketing Music. You decided to go more marketing business route. What are you seeing today? Obviously there's all different kinds of AI implementations, implications.
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Aaron
Right.
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Host 1
Like, and implementations in. In the world that we live in. Like where you seen the greatest value adders when it comes to marketing.
- [02:58]
Aaron
I mean, as far as marketing goes, just like the sheer speed that you can do stuff. Second ago you talked about VO VO3. Like, I can create tons of creative videos and test them all. Now the quality is not quite there even with VO3. It's really, really good compared to the previous generation, but still it's not quite there. But just the fact that I can create all this content. I think the last time I came and spoke, part of my presentation was and I pulled up like a couple home service businesses that were doing I think 100 plus million a year and they had like the same stock images that every other business who's doing a hundred thousand dollars a year has. And so like the fact that that is not like you shouldn't have that anymore with AI. Like you should have great quality content. Like our images on our website. Like, I even take pictures of our customers that they send us and say, hey, use this on our website and I run it through AI and make it better.
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Host 2
Right.
- [03:52]
Host 1
Hey, guys, it's Chris. Hey. A lot of you leave comments asking for help. Do me a real quick favor, Shoot me a text at 509-374-7554. That's 509-374-7554. Shoot me a text. I'll answer and help you with whatever you need. Don't worry, I got you back. Let's go back to the show, baby. Right? I mean, what you could do. My son actually took him holding a quail bird this morning. He said, hey, can you put like a giant frog in my hand? And it was like his exact image with this huge toad. I mean, it's. It's pretty amazing how it just enhances like a real life photo.
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Aaron
It's wild. I think Facebook or Meta just came out and said that they're going to replace all marketing agencies with AI by 20, 26 or 27.
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Host 1
Wild. Wild. And I would have to believe that that's mainly for the creative side.
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Aaron
But have you been. Have you ran if. I mean, you go through the. Even in the last six months, the process of creating a Facebook ad has changed quite a bit.
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Host 1
Yeah.
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Aaron
Like, it actually almost requires you to obviously create your own creative in terms of like words and such. But then it's like, here's all of our suggestions and by the way, here's 20 banners that say if you don't try it, like, your ads will suck.
- [05:07]
Host 1
You know, it's crazy. I think I saw a video Zuckerberg talking. He's like, the goal will be you just come and tell us what you want. Just say, I want leads for people that are looking for H vac. And then they'll take it from there and they'll say, okay, we'll deliver that for 50 bucks a lead. Fair. And you're like, yeah. And they're just gonna create all the content and targeting and everything else. It's pretty wild. Pretty. Yeah. I mean, the future is crazy. So, so as far as, like, application today, what are like five things that you're going and targeting?
- [05:43]
Aaron
I mean, AI and marketing specifically. Obviously, we talked about creative. One of the things that people really worried about when sort of chat GPT took off is how people might use AI to manipulate people, like in a political sphere.
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Host 1
But I think deep fakes and that type of thing.
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Aaron
Deep fakes, but also, like, like writing content that's just insanely more persuasive. All right, so you have like, your image content. Then you also have content in terms of, like, the copy. And so, I mean, you. If you're not using AI to rewrite your copy, now, obviously, like, there's little cues, like what do you call the little dash or things that people.
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Host 1
The M dash.
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Aaron
M dash that people queue into.
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Host 1
I only know that word because of chat gbt.
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Aaron
Yeah.
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Host 1
I don't even know what to call it.
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Aaron
So there's still nuances. Yeah, there's still nuances, but it's getting so much better. But I mean, obviously there's your, your copy, but then creating long form copy, I mean, if you go, Alex Hermosi, if you go watch all of his content, I mean, he'll tell you up and down about creating long form content. But you can take your idea and then you can create these case studies and everything out of like one idea.
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Host 1
Right.
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Aaron
Other things, I mean, AI has been in ads forever. Like Google and Facebook had just AI on the back end. But now, I mean, I use it just for like, ideation in terms of, like, who should my audiences be? You know what I mean? And then obviously with like the company that. With same day. I think the biggest part of marketing is sales. I think if you, you know, you can't run ads unless you are selling, like your, your landing page has to sell. The people that you're getting people in touch to has to sell. And so obviously we use AI to actually be the salesperson answering phones as it relates to like trade businesses. But having AI that we teach on how to mirror personalities, how to cue into like little subtle words that people are saying that even the best salesmen aren't even aware of, that they do it. But they do. But now we're training AI to like be the best closer. Right? I mean the list goes on and on like what, what it's going to replace.
- [07:44]
Host 1
So tell us about that. I know there's, there's always a lot of concern around like talking to a robot. Right? Like, I mean that's, that's as a consumer, my initial knee jerk reaction is like, I don't want to talk to a robot.
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Host 2
You think of like when you call United Airlines or whatever, American Airlines, and it's like, hey, I can't get off this plane.
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Host 1
And it's the Original, the original AI, press 1 or say this and you say like, oh, we did not understand you exactly. Like, that's literally what everybody connects with like, you know, voice AI today. And so it's like, how do we bridge that gap of fear year as a consumer? Like, because, because, dude, I mean I've, I've heard your guys's product and you know, we have several community members using it and that, that type of thing. But it's like there is like this inherent consumer reaction that like, even if you detect the smallest hint of like operator, Operator, Human.
- [08:42]
Aaron
Yeah.
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Host 1
So how are you seeing people like overcome that and, and apply this into the, even their business?
- [08:49]
Aaron
Yeah, I mean, having an ad like a marketing background, we do approach it a little than most anyone else. Like you've run tons of ads doing solar and whatnot. You know that sometimes the most ridiculous ad will just blow everything else out of the water. And we take that approach with AI to not make any assumptions that like, oh, we need to have the most suave voice and it's, and everyone's going to use it. We're like, dude, maybe the most robotic voice or the crappiest voice works best, I don't know. So we've set up the platform that you can a b test different agents the same way you'd a B test add content. And what that's allowed us to do is like queue into nuances in like different regions or demographics. New Jersey versus Minnesota, like completely drastic differences. And so now what we see, like when we started four years ago, old people hated it, young people thought it was cool. Now it's flipped. Old people can't tell at all. Like, I can show you video or recording after recording of, like, their grandkids in the background saying, grandma, that's an AI or that's a robot. No, it's not. Shut up. Yeah, and then it's like, they're, like, telling it's a life story, and then the young people kind of still catch on, but I think that indicates a trend of, obviously, people getting used to it, but I think eventually people literally won't tell. And, like, I've got a recording here. This is an AI that called me. Wasn't scripted. This isn't prerecorded or told what exactly to say, but we had trained it how to leave a voicemail. And essentially, you know, I can play this recording if it comes through on the mic.
- [10:14]
Host 1
But, yeah, it'll come through.
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Aaron
It will. Basically, you'll notice, you'll pick up on the little subtle things that the AI chooses to do when it's leaving the voicemail, and you'll be like, dude, that sounds like, dude, let's hear it, man.
- [10:26]
Host 1
You got a little cliffhanger right here. Hey, guys, it's Chris. If you're finding value in what you're hearing, go ahead and, like, and subscribe. That way, people just, like, you can find this content for free here on YouTube. Now let's dive back in the show. Yeah, speaking of which, The. The, like, AI scammer voices. I created one on. On VEO3 the other day.
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Host 2
Did you.
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Host 1
It was like a. A guy from an Indian call center calling a grandma and using, like, another voice. And then it did a cut to, like, a news anchor. It's like, grandma, hang up the phone.
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Aaron
That's incredible. Here, let's see if this works. Here.
- [11:02]
Host 1
Your grandson.
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AI Voice Agent
Hello, this is Lily from ABC Plumbing. I was calling to check in on how your most recent service went and to express our gratitude for ch. Us for your plumbing needs. I'd love to ask you a few quick questions about your experience when you have a moment.
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Aaron
The.
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AI Voice Agent
I'll try calling again later, but if you'd like to reach out in the meantime, please don't hesitate to contact us. Thank you, and have a great day.
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Host 1
Yeah, Yeah. I would say there's, like, some very subtle, like, oh, that's AI. But, like, there's definitely some very subtle, good human aspects, like the breath.
- [11:37]
Aaron
Like, the breath. The awkwardness.
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Host 2
Right.
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Aaron
Like leaving a voicemail with everyone. You're always thinking in the back of your mind. This is like, what we focused on in this case. You're always in the back of your mind. Like, once I say something, I can't take it back.
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Host 1
Right.
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Aaron
And it makes. It makes voicemails come through super weird always, like, no matter what, unless it's your homie. So you see that come through a lot with that AI.
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Host 2
Oh, that's one of the things I really like about your product is the nuance, like, you're talking about. It's different when you're in. I was just visiting my buddy Paul in Texas, and, like, his CSRs, they have, like, you know, they're a tech.
- [12:06]
Aaron
Well, how. Howdy. Howdy, y' all.
- [12:08]
Host 2
Whatever. I know, not howdy, but for sure, y' all. Right. Versus, like, if you said that in New Jersey, they'd be like, y' all, where are you from? So I like. I like your product. I mean, we messed around with it a bunch, but you could create the nuance for the demographic so that it's, like, dynamic.
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Aaron
Yeah. And it helps you sell like that. Ultimately, that's like, our North Star metric is like, how well does it sell? What's its close rate?
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Host 2
What are your close rates?
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Host 1
Yeah, that. That's. That's really. I. I was gonna ask question, right? Like, it's. It's like, you know, the biggest fear is. So, yeah, I went over biggest fear as a consumer. Now you go biggest fear as a business owner. It's like, can this actually performed at the same level as a human?
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Host 2
Yeah.
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Host 1
And if it can, like, at what percentile? You know? So I'm interested to know those.
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Aaron
Super important. But the first thing. So the way that we teach, like, our engineering team and our sales team and everyone who's, like, making promises, like, one of our core values is to be an owner. And, like, most people hear that and they say, take ownership for whatever you're doing. But actually, what we try to instill in our team and everyone who's, like, working on the product, implementing it, whatever, is that when the AI fails or if you mess up your job and you're an owner of a business, your heart drops. You, like, freeze, and it feels like your world's gonna end. If you're an employee, you just get scared that you're getting in trouble by your boss.
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Host 2
Right.
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Aaron
And so we focus on getting the AI to perform and be able to close at a really high rate. Because, like, if it doesn't, you spend 200 bucks to generate that call. Right. Or if someone calls in and they say operator five times, they're gonna leave you a bad review. And, like, those are the types of moments that make your heart just drop as a Business owner, right. Yeah. And so now, like, we made the decision a year and a half ago approximately to, like, not backfill our AI with human call centers or contact centers, but just to, like, grind through making all these little nuance perfections like you heard on that call to the point. Now, the close rates, like, in the 90s, right?
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Host 2
Yeah. Really?
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Aaron
Like, it depends on the industry.
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Host 2
But so for like, H vac, plumbing, electric, if you said, hey, I want an 85% booking rate, it's getting you that.
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Aaron
Oh, of course. Yeah.
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Host 2
Wow.
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Aaron
And it can fluctuate. Like, there's tons of things. I mean, the same dynamics that affect your human CSR still apply to the AI.
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Host 2
How does it deal with the. One of the biggest things is, like, okay, one thing. If they're like, hey, I. My. My toilet's overflowing. I need you to schedule a service tech to come out there. The service tech comes out. But what about that area where it's like, hey, It's. There's a 69 dispatching fee. Then how does your AI, like, overcome those objections? Because everybody says 69. What do I get for 69?
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Aaron
Yeah. I mean, there's a lot of ways, and we take a lot of learning from our customers. There's a lot of things that we've tested. But in that specific case, you might hear the AI. Do you know? Oh, 69 bucks. Of course. Of course. You know, it's just 69. Of course. Your technician is going to come with everything on their truck, ready to fix the problem, replace your H Vac, whatever the. The system or whatever the problem is.
- [15:01]
Host 2
Right.
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Aaron
You know, so the fees there to make sure that, you know, they come with a fully stock truck. Like, all the typical things that you Would. You try to instill into your people, and maybe some things that you don't like. I just got off a call with the guy that runs all the franchises for Mosquito Squad.
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Host 2
Yeah. And he was like, I use them.
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Aaron
Oh, do you?
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Host 2
I use Mosquito Squad. Yeah.
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Aaron
He was like, dude, I have never seen something like. Like, I. Like, we can't even get our salespeople to do this. Right. And the AI, like, it's generative. We're not scripting this stuff.
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Host 2
Right.
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Aaron
So it might say the dispatch fee over objection thing that I said, but it might say something completely different.
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Host 2
And is it like. Does it always say that thing that works, or is it always dynamic?
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Aaron
You can make it if you really want to, but we definitely don't recommend that because we're training. Like, we literally. So, like, when A call comes in and someone starts talking. We tell the AI, try to determine what kind of personality this person has.
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Host 2
Wow.
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Aaron
Based on, like the color spectrum, if you've heard of that.
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Host 2
Yeah. Color code.
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Aaron
And then uptake. You approach it that way.
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Host 2
Wow. You know, that's incredible.
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Host 1
Yeah.
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Host 2
So is this mainly. Are you seeing the success mainly for like business hours, booking and closing or. Or after hours across the board?
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Aaron
Yeah. I mean, I think a lot of people are like, oh, overflow and after hours. Let's try it there first.
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Host 2
Yeah.
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Aaron
But then we have. We have companies, lots of them, that are scaling back. Typically you see a reduction overhead within the first month or two of about 60%. Wow. And obviously if it's your overhead, then that's during hours, after hours, you know, the whole shebang.
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Host 1
Do you have any larger scale businesses that have replaced their CSR completely?
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Aaron
I mean, I've heard, I've heard customers say that they have, like, they've gone completely. I wouldn't say that's the norm. Nor do we recommend it. Like, we never really coach anyone, especially your service business. Like, we never coach anyone or tell anyone, like, hey, replace all your people or whatever.
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Host 2
Yeah, yeah, there's. I'm just, I'm imagining this when it happens. Yeah.
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Aaron
Right.
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Host 2
There's this. There's this funny episode of the Office. Did you watch the Office?
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Aaron
I have, yeah.
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Host 2
You guys, where Dwight is against Ryan's computer to see who could do the most sales. It's like this guy versus a computer and. And it. Dwight ends up winning. But that's how I would feel kind of as a csr. Like this machine is.
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Aaron
Yeah.
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Host 2
You know, competing with me.
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Aaron
There's a really good podcast. I think it's Joe Rogan in Zuckerberg. And Zuckerberg references how like 80% of the US population in like 1910 worked in agriculture or farming. Now it's like 6%.
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Host 2
Right.
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Aaron
But like, no one really, no one's. Like, we obviously have a lot of homeless people, but I think the poverty level was way worse then.
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Host 2
Right.
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Aaron
But because of the Industrial revolution and machinery, like, obviously we get food a lot easier and that's just not the case. Probably the same thing with AI. And so what we've started to do and it's. And it's definitely required, is we actually will let you guys use it for a couple weeks and then we'll come back and buy lunch for your whole office and we'll sit down with your csrs and actually coach them on like, hey, here's a bug. Or here's a little thing that could be better. And here's how you go in and coach the AI or teach the AI. Like, basically, you're teaching the csrs how to be the experts.
- [17:58]
Host 2
And could you share your experience? Like, all right, if you're like a 20 million, $100 million shop, you've gotten a lot of CSRs, right. Or they have a lot of CSRs, so, like, adding a little bit of AI here and there to test it, to see how it works. If they have all these CSRs, it's not such a big deal. But when you are, like, a three to $10 million shop and you have, like, a few CSRs, every single call is so important. What do you tell those people that are like, hey, I don't know if I should do this.
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Host 1
How do I make the leap?
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Host 2
Yeah, how do I make the leap?
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Aaron
Yeah. I mean, what's the call worth? Right? Like, what we see, especially with the smaller businesses, is that they are missing still 15 to 20%. Like, I ran a service business before I started this to solve that problem for myself. So it's like, what's that call worth? Right. How good of an experience is it if you're the guy that goes, that sends everyone to voicemail? Right. So, I mean, why. Why wouldn't you try it? At least for overflow, at least for after hours. Like, let it prove its worth. And frankly, whenever we sign someone up, we give them their number and we say, break it. Like, go for it. Try to break it as much as you can.
- [18:56]
Host 2
How many times of the calls does somebody say, like, are you a robot?
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Aaron
No one ever says. Sometimes people say about operator.
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Host 2
Yeah. Do you get a lot of that? Like, hey, I want to talk to.
- [19:08]
Host 1
A real person, please.
- [19:09]
Aaron
Yeah. The specific number goes down, it could be anywhere in, like, the 20s, the 20 percentile, which we have a lot of different ways to handle that.
- [19:16]
Host 2
Yeah.
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Aaron
Oftentimes it's the same thing as, like, trying to overcome.
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Host 1
So. Yeah. How do. How do the agents overcome that? Right. When they're. They're being asked to be. Get off the phone, what do they do?
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Aaron
Yeah, totally.
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Host 2
That's what they say. Yeah, totally. Well, here, sir.
- [19:32]
Aaron
No, you. You can't. It is dynamic. Like, there's. There's one. So we. We just came out with this really cool feature we call campaigns. And so we're partners with Angie, which most people use.
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Host 2
Right.
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Aaron
And so once an Angie lead hits, instantly our AI calls them and starts texting that person. And there was an Angie lead that came in the AI Calls him, doesn't answer, leaves a voicemail, calls again, leaves a voicemail. And then after the third attempt, the guy answers and he goes through the process of trying to book this roofing job. And then he's like, wait, are you an AI?
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Host 2
Yeah.
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Aaron
He's like, no, of course I'm a real person. He's like, okay, cool, let's go ahead and book this.
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Host 2
Oh.
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Aaron
And I was like, oh, shoot. Might need to go through and fix that. But like, yeah, the AI is really, like, queuing into the conversation and just trying to keep things moving, you know?
- [20:18]
Host 2
So one of the other things that I wanted to ask you, because I'm curious, I know you have integrations with Service Titan, right? And so, like, your. The ability for the AI to book a call and then schedule the call is.
- [20:33]
Host 1
Right. That back end.
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Host 2
That back end is so important too. How do you, like, dispatch for dollars? Like, how does the. How does the AI gauge the tech's performance so that they could put the right technician in the right job?
- [20:47]
Aaron
Yeah, I mean, a lot of people do that. I mean, especially in service time, people manage that in a variety of ways.
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Host 2
Yeah.
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Aaron
Whether that's just like, the CSRs are aware of who's, like, top performing right now.
- [20:57]
Host 2
Right.
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Aaron
Or they might do it from what we see, like, through skills. And so with Service Titan, specifically, what we did is we built a backend so that we can sync your technicians and then basically rank them and prioritize them within the AI itself.
- [21:12]
Host 2
That's the best.
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Aaron
Yeah. So then we can go through and ask, like, and it can queue in on stuff. So we had a guy, we had one of our customers call in to us really angry because the AI had booked a job same day and they had zero capacity. Come to find out, we go back and look at it, and the customer has sort of hinted at, you know, they were interested in a heat pump and some stuff, and I overwrote Service Titans capacity, said, nope, I'm booking this this afternoon and found a technician and put it there. And like, that tech went out and they made like eight, ten grand. Right. Or whatever.
- [21:42]
Host 2
It was crazy.
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Aaron
And so, yeah, we can look at, like, technician skills. Like, really all of the same things that the CSRs are taking into consideration. Then we just host it in our platform to make those decisions.
- [21:51]
Host 2
That's unbelievable because it's not only booking the call, booking, obviously booking the call, it's expensive to acquire customer. So, like, booking the call, the next step is, okay, after you book the call, are you dispatching for dollars? You're getting the right guy out there. And then also, like, if you have to go to Mrs. Johnson's house for her membership maintenance and another call comes at the same time for repair or replace, it has to prioritize the replacement. Right. Because that's where the money is. Mrs. Johnson could obviously wait a little.
- [22:18]
Aaron
Bit or tomorrow and it'll ask questions like very naturally, you know, to find out how old the system is and get all of that warranty information we can look at, especially if you're on service titan, we can look at things like your membership status and do I need to charge fees? What is the right fee? Obviously it's aware of like basic things, like what time of day is it in order to. To cover like the right dispatch fees.
- [22:39]
Host 2
Yeah.
- [22:39]
Aaron
I mean, it can haggle over that, can it? Oh, for sure. I mean, we started out in pest control and like you literally don't dispatch a technician to the house unless they've agreed to a one year contract.
- [22:47]
Host 1
Right.
- [22:48]
Aaron
You know what I mean?
- [22:49]
Host 2
Yeah. That's how Mosquito God Squad got me.
- [22:51]
Aaron
Yeah.
- [22:52]
Host 2
A door to door guy, but he put me in a one year contract. He used Chris Lee's principle. Yes. No, no maybes.
- [22:57]
Host 1
Just one year. Trial, dude. Yes, it's a trial, baby.
- [23:02]
Host 2
You want mosquitoes or not?
- [23:03]
Host 1
You're gonna deal with mosquitoes for the rest of your life. Just talking about the next 12 months.
- [23:07]
Host 2
Yeah. He might have been trained by you. That's like pretty much what he said. Okay, interesting.
- [23:13]
Aaron
Yeah. And we, and once again, as far as like the CSRs are concerned, like, we have a tool that we're basically giving away for free because we were like, hey, how can we make the AI better? Well, like, let's analyze all the AI calls, pick up on sentiment on every call. Let's let our customers create essentially what is their own playbook and then have the AI analyze itself and then take things from that playbook and improve itself. And then we're like, well, how can we take this a step further? Well, let's pull in all of your live CSR agents and do the same process with them and then have them compete against each other. So we have essentially this coaching tool that we've added to the platform where you can actually, the AI can coach itself and improve itself, but Also coach your CSRs to help them improve in tandem.
- [23:53]
Host 2
Unbelievable.
- [23:53]
Aaron
So it's like pulling in all the sentiment. It's pulling in like, what are the top objections? What are the top requests that people have? All sorts of cool data.
- [24:02]
Host 1
What kind of cost savings Are people seen by replacing CSRs, like not opportunity costs. Obvious. Obviously if they're closing at a higher rate, that's huge. Right. But that aside from an hourly rate standpoint or whatnot, replacing a csr, what, what kind of cost savings are you. Are most guys seeing?
- [24:23]
Aaron
Yeah, like I said, it's usually like 50 to 60% overhead reduction within the first month or two. Um, so whatever that is, depending on the scale of the business.
- [24:31]
Host 1
Right.
- [24:31]
Aaron
But I mean I've heard 75, $80,000 up to a couple hundred thousand dollars a month depending on the size of the business. Wow. Frankly though, we don't ever sell that. We don't ever sell the cost savings. Like we are pretty competitive, maybe even the most affordable for whatever reason. But really the opportunity there is like how much revenue are you missing? Like we have customers who are saving $50,000 a month, but their AI is booking $250,000 in new jobs in a week.
- [24:59]
Host 2
Yeah.
- [25:00]
Aaron
You know what I mean? Like people don't, it's just, it's happened for so long. People don't recognize how many leads they're missing by not responding quickly.
- [25:08]
Host 1
Right. Yeah. I mean the, the biggest, the biggest cost is underperforming CSRs.
- [25:13]
Aaron
Oh for sure.
- [25:14]
Host 1
It, this, this was always the case. I mean I built a 300 person sales floor and our setters, which were the equivalent of CSR in the H VAC world. Right. Like the guy that was making dials to 120 leads and it wasn't about the cost per lead. It wasn't about the 50, 60 bucks a lead. It was about the deals that weren't converting that had somebody else made those 120 dials. Right, right. And, and that's, that's always the biggest cost affiliated with, with any of these type of programs.
- [25:45]
Host 2
It's a good point. AI is just dispassionate and always consistent. Right. Like never has a bad day.
- [25:53]
Host 1
Never. Never gets down.
- [25:54]
Host 2
Yeah.
- [25:55]
Host 1
Never struggles with work ethic.
- [25:57]
Host 2
Never late, you know, has the same attitude. Right.
- [26:00]
Host 1
The time, you know, just chipper. Always just an A plus day for.
- [26:03]
Host 2
Yeah.
- [26:04]
Aaron
And we've gotten extremely good at like preventing any like hallucinations or errors and things that'll make obviously when we're trying to tell it how to sell, we got to be, you know, very, very careful with that. You know, because you do start to get in that category of like I remember one time, my professor in college, I did door to door sales at one point like you did. And I was like talking about this, it was like A, what was it? An ethics class? Business ethics. And I was talking about like some of the sales taxics we'd use in door to ourselves. And I got lectured for like 20 minutes about how unethical that was.
- [26:34]
Host 2
I have a question for you.
- [26:35]
Aaron
Yeah.
- [26:36]
Host 2
So I do a lot of secret shopping of H vac, electric, plumbing, roofing, chimney, all those companies. And I try to get the CSR to give me a ballpark price. That's like when I secret shop, I'm just like, can you give this to me? Can you give this to me? If they say no and there's no one I could ever talk to, I just say I'm just going to get a quote somewhere else. So is there like any trigger that triggers the AI to go like, okay, let me see if I could get you to the next level?
- [27:02]
Aaron
Well, no. So we try to optimize the AI for getting a tech there at the house. Right. As long as it's like worth the text time.
- [27:08]
Host 2
Yeah. But if I want to ballpark range.
- [27:10]
Aaron
Yeah. And that specific thing we just say we have the AI give an insane range. It's like, oh yeah, you want a new H VAC system anywhere from 2 to 20. Yeah, anywhere from like 200 bucks up to $20,000 or something like that. Like that's a common thing we did in pest control and it really works everywhere.
- [27:25]
Host 1
So Love that, love that. Awesome. Well, you know, same day we, we created a partnership just because we, we love what you guys are about. I mean, getting the results and CR across the, across the community. And you know, down in the show notes, you'll, you'll see a link if you guys are looking at improving your CSR experience across the board. I mean, it's very affordable, right?
- [27:49]
Aaron
Well, it's affordable. And the other thing, you know, I just, I had lunch with service Titan the other day, right. And they told us you are the fastest growing, like neck and neck, fastest growing partner in our whole marketplace. And we are seeing more businesses leave your competitors to use your product than anywhere else.
- [28:08]
Host 1
That's amazing. How many clients you get sitting at now.
- [28:11]
Aaron
Number of locations being the thousands now.
- [28:13]
Host 1
Wow.
- [28:13]
Aaron
Um, brands like we consider a brand or a deal should be like P groups and stuff. But I mean we've had some of the biggest P groups. I had one the other day say, hey, you're the best software vendor we've ever worked with. And so I think the fact that a lot of us come from the trades, we've carried that over to software and how we like respect your Business on board. You take care of everyone.
- [28:33]
Host 2
You know, I know personally some of the PE groups that you work with, and they've just had raving reviews. Our members who use your products have Raven reviews. And aside from what. How efficient you guys are, you're like, one of the nicest people I know. And I just want to tell you that you're like, you're genuine, you're nice, you're smart, you always show up. And that's compliment.
- [28:53]
Host 1
No.
- [28:53]
Host 2
Yeah.
- [28:53]
Aaron
What's the best complimenter?
- [28:54]
Host 2
No. But, you know, let me tell you, though, that's.
- [28:56]
Aaron
That's because, like, we're gonna give him black eye yesterday.
- [28:59]
Host 2
But no, because we're in the trades business. Like, it's a people business. And I think there's always that feeling of, like, well, I don't want to give it to the robot or give it like, trades historically aren't like, early adopters of technology. It's now bec best practice to adopt technology. And there's choices that you can. That you can make. And I just think, like, when you're a wholesome trades shop that wants to do right by the technicians and the customers in the company, you want to partner yourself with really good companies and good people. And, you know, from my heart, I.
- [29:30]
Aaron
Just want to tell you, no, I.
- [29:31]
Host 2
Appreciate you have a great company. I think you're a great person.
- [29:33]
Aaron
I appreciate that.
- [29:34]
Host 1
I love that. I mean, at the end of the day, whether you're trades or home service company, if you're not implementing AI across the board, you are missing out on incredible opportunity. And we're not just talking about Chad gbt. We're talking about voice AI, we're talking about agents. We're talking about everything. This is the opportunity in 2025. And you definitely don't want to be the person that didn't bet on the Internet. So this, I love that this is the Internet of 2025. Until next time.