Next Level Pros Podcast - Episode #152: This One Change Boosted Booked Calls by 20%

Release Date: June 19, 2025
Host: Chris Lee
Guest: Aaron, President and CEO of Same Day AI

1. Introduction to Same Day AI and Aaron's Journey

The episode kicks off with Chris Lee introducing Aaron, the President and CEO of Same Day AI, a company transforming customer service in the home service industry through AI voice agents. Aaron shares his unique transition from aspiring country music singer to a successful entrepreneur in the tech space.

Aaron (00:44): "Honestly, it was a spiritual thing. I had hit a crossroads in my life..."

He elaborates on his decision to pursue business over music, highlighting his studies in entrepreneurship at BYU, which ultimately led him to establish Same Day AI four years ago.

2. The Role of AI in Modern Marketing

Aaron delves into the significant impact of AI on marketing, emphasizing the speed and efficiency it brings to content creation. He discusses the limitations of current AI-generated content quality but underscores the advantage of producing vast amounts of creative materials swiftly.

Aaron (02:48): "I can create tons of creative videos and test them all. Now the quality is not quite there even with VO3, but it's really, really good compared to the previous generation."

He criticizes the reliance on generic stock images in high-revenue businesses and advocates for leveraging AI to generate unique, high-quality visuals, even enhancing customer-provided photos.

3. AI Replacing Traditional Customer Service Representatives (CSRs)

A significant portion of the discussion focuses on how Same Day AI's voice agents are not only replacing human CSRs but also outperforming them in booking rates. Aaron explains the nuanced approach his team takes to ensure AI interactions feel natural and personalized across various demographics and regions.

Aaron (07:44): "We set up the platform that you can A/B test different agents the same way you'd A/B test ad content."

He highlights that initially, older generations were skeptical of AI agents, but over time, acceptance has grown as the technology has become more indistinguishable from human interactions.

4. Overcoming Consumer Hesitation Towards AI Interactions

Addressing common consumer fears about interacting with robots, Aaron shares insights into how Same Day AI ensures their voice agents maintain a human-like quality. He recounts instances where AI agents successfully converted skeptical leads without triggering negative responses.

Aaron (08:41): "I've got a recording here. This is an AI that called me. Wasn't scripted or told what exactly to say..."

He emphasizes the importance of subtle human aspects like breath and natural pauses to make AI interactions seamless and less robotic.

5. Exceptional Performance Metrics and Close Rates

Aaron reveals that Same Day AI's voice agents achieve close rates in the 90s percentile, particularly excelling in industries like HVAC, plumbing, and electrical services. He explains the rigorous training and continuous improvement processes that ensure AI agents perform at or above human levels.

Aaron (14:03): "If you said, 'Hey, I want an 85% booking rate,' it's getting you that."

This high performance is attributed to the AI's ability to understand and mirror customer personalities, adapting its approach based on subtle cues during conversations.

6. Cost Savings and Revenue Growth for Businesses

The discussion shifts to the tangible benefits businesses experience by adopting Same Day AI. Aaron states that companies typically see a 50-60% reduction in overhead costs within the first month or two. More impressively, some clients report saving upwards of $80,000 to several hundred thousand dollars monthly.

Aaron (24:59): "We have customers who are saving $50,000 a month, but their AI is booking $250,000 in new jobs in a week."

He underscores that beyond cost savings, the primary opportunity lies in capturing revenue from leads that would otherwise go unattended due to understaffed or underperforming CSRs.

7. Integration with Service Titan and Enhanced Dispatching

Aaron discusses Same Day AI's integration with Service Titan, allowing seamless synchronization of technicians and optimizing dispatch decisions based on performance metrics. This integration ensures that the right technician is assigned to the right job, maximizing efficiency and customer satisfaction.

Aaron (20:46): "We built a backend so that we can sync your technicians and then basically rank them and prioritize them within the AI itself."

He shares a success story where AI effectively managed scheduling to accommodate urgent service calls, resulting in significant revenue gains.

8. Addressing Ethical Concerns and Future of AI in Customer Service

Aaron reflects on the ethical considerations of using AI in customer interactions, drawing parallels to historical technological shifts like the Industrial Revolution. He acknowledges fears but remains optimistic about AI's potential to enhance business operations without replacing the human touch entirely.

Aaron (17:21): "Probably the same thing with AI. And so what we've started to do is... coach the AI or teach the AI."

He emphasizes that Same Day AI not only enhances AI performance but also provides tools for coaching human CSRs, fostering a collaborative environment where both AI and humans can improve.

9. Testimonials and Partnerships

Towards the end of the episode, Chris Lee highlights the strong partnerships Same Day AI has forged, including with Service Titan and prominent private equity groups. Aaron shares positive feedback from clients who praise the company's efficiency, affordability, and customer-centric approach.

Host 2 (28:51): "You're genuine, you're nice, you're smart, you always show up. And that's a compliment."

10. Conclusion: Embracing AI for Business Growth

Chris Lee wraps up the episode by reinforcing the importance of adopting AI technologies like those offered by Same Day AI to stay competitive in the home service industry. He encourages listeners to leverage AI voice agents to maximize booking rates and drive business success.

Host 1 (29:32): "If you're not implementing AI across the board, you are missing out on incredible opportunity."

Key Takeaways

• AI Integration Boosts Bookings: Implementing AI voice agents can increase booked calls by up to 20%, with some clients experiencing even higher rates.

• Cost Efficiency: Businesses can achieve significant overhead reductions (50-60%) while simultaneously increasing revenue through better lead management and higher conversion rates.

• Seamless Customer Interactions: Advanced AI ensures customer interactions feel natural and personalized, reducing resistance and enhancing satisfaction.

• Strategic Partnerships Enhance Performance: Collaborations with platforms like Service Titan enable optimized dispatching and resource management, further driving business growth.

• Future-Proofing Businesses: Embracing AI is essential for staying competitive, capturing missed opportunities, and scaling operations effectively.

Notable Quotes

• Aaron on Transitioning to Business:

  "Honestly, it was a spiritual thing. I had hit a crossroads in my life..." (00:44)

• Aaron on AI in Marketing:

  "I can create tons of creative videos and test them all. Now the quality is not quite there even with VO3..." (02:48)

• Aaron on Overcoming Consumer Fear:

  "When we set up the platform that you can A/B test different agents the same way you'd A/B test ad content." (07:44)

• Aaron on Close Rates:

  "If you said, 'Hey, I want an 85% booking rate,' it's getting you that." (14:03)

• Aaron on Cost Savings:

  "We have customers who are saving $50,000 a month, but their AI is booking $250,000 in new jobs in a week." (24:59)

• Aaron on Ethical Use of AI:

  "Probably the same thing with AI. And so what we've started to do is... coach the AI or teach the AI." (17:21)

Final Thoughts

Episode #152 of the Next Level Pros podcast offers a comprehensive look into how AI, specifically through Same Day AI's voice agents, is revolutionizing the home service industry. Aaron's insights provide valuable lessons on leveraging technology to enhance business operations, improve customer interactions, and drive substantial revenue growth. For entrepreneurs and business owners in the service sector, adopting AI solutions like Same Day AI's offerings is presented not just as an option but as a necessity to thrive in a competitive landscape.