Next Level Pros Podcast | Episode Summary

Episode Title:

How To Use Social Media To Generate Endless Leads For Your Home Service Business | Jade Sprake

Release Date:

March 26, 2026

Host:

Chris Lee

Guest:

Jade Sprake

Overview

In this episode of Next Level Pros, host Chris Lee sits down with Jade Sprake, a standout figure in the home service space who has amassed over 10 million views and 50,000 Instagram followers in just six months. Jade breaks down how home service businesses can transcend the “portfolio page” trap of social media and instead use it as a tool to connect, tell stories, and generate genuine inbound demand. The conversation spans why focusing on personality, brand values, and authentic storytelling easily outperforms showcasing finished jobs and testimonials—and how anyone, regardless of their background, can leverage these strategies for exponential brand and lead growth.

Key Discussion Points

1. Rethinking Social Media for Home Services (00:00–03:31)

• The Common Mistake: Most companies treat their social media as a static portfolio—posting completed jobs and five-star reviews. Jade argues this fails to engage audiences meaningfully.
• Jade’s Take: Social should showcase who you are, your team, values, and the daily reality of running your business.
  • Quote: “People need to stop posting so much about…the work that they're doing…Speak into who they are, why they run it, who their team is, the values behind the company.” — Jade Sprake (01:04)
• Connection Over Proof: “Stop trying to prove you’re good and start making people feel connected to you.” — Chris Lee paraphrasing Jade’s approach (00:00)
• Creative Content Examples: Instead of showing “windows are in,” narrate the struggle, the unseen process, or make a running joke for human interest.

2. Social Media as an Opportunity to Build Relationships (03:31–07:12)

• Personal Brand Impact: For Jade, personal branding led to new contracts, partnerships, and a broader network—not just more revenue.

• Unique Position in the Trades: Jade’s age (22) and gender stand out in a male-dominated field, showing that sharing authentic identity can be powerful.

• Storytelling Framework: Storytelling creates a “mass movement.” If you get people rooting for or against you, you’re building community and engagement.

  • Quote: “You either want people to root for you or…against you. And I didn’t really mind which direction they rooted in, because…now [they] have an emotional attachment to the thing that you’re doing.” — Jade Sprake (05:58)

3. The Online Resume & Understanding Your Audience (07:12–09:49)

• Digital Footprint Matters: Even if most views aren’t from potential clients, what shows up online is key when prospects research you.
  • Quote: “Our online profile is essentially our resume.” — Chris Lee (07:12)
• Serving Underrepresented Segments: Jade’s business attracted women, moms, and widows by being approachable and emphasizing communication, not just technical skills.
• The Broken System in Trades: It's less about finished jobs, more about fixing the lack of communication and customer service in the industry.

4. Storytelling > Results — Why Process Wins (09:49–11:51)

• Never Promoting Finished Work: Jade purposely never showcased final results—she focused on the back end, her journey, and comprehensive communication.
  • Quote: “There is not like one video of my guys ever finishing a job…It was always about…the back end of running this and what it takes to run it.” — Jade Sprake (09:49)
• What Homeowners Really Value: Customers pay for trust, comfort, and reliability—especially significant for single female homeowners (a key demographic).

5. Making Content Relatable & Story-Based (11:51–17:58)

• Turning Boring Into Engaging: Everyday admin tasks can be content—frame sales calls as a “$10,000 in four hours” challenge for natural suspense.
  • Memorable Reference: “Everything we do every day is interesting to somebody if you frame it right.” — Jade Sprake (19:43)
• Document, Don’t Preach: Instead of positioning yourself as an authority, show what happens behind the scenes—team interactions, hiring, the real stress and funny moments.

6. Practical, Tactical Social Media Advice (20:17–24:30)

• DIY Filming Techniques:
  • Use your phone’s back camera (preferably in 0.5x wide mode).
  • Prop it anywhere—tripod not necessary. Just start recording!
  • Edit clips together and voiceover if it feels more natural.
  • Angle variety adds visual interest; even odd spots like the ceiling work great.
  • Initially, Jade edited all her videos herself, then outsourced final touches to a professional.
• ** Music Branding:**
  • Use personal playlists, not just viral sounds. Consistency in your soundtrack can help define your brand.
  • “As you follow me…you’re listening to my playlist…I just love coffee. I’m going to post that I drink black coffee every day because one day a coffee company will come to me because I’ve posted about coffee so much.” — Jade Sprake (24:12)

7. Case Study: How To Tell “Rob the Electrician’s” Story (25:32–28:19)

• Scenario Planning: Chris describes a hypothetical client (“Rob”)—a young electrical company owner with great reviews and a solid local business.
• Jade’s Content Angle: Feature “day in the life” stories, but from someone else’s humorous, unfiltered perspective (like Rob’s girlfriend doing a naïve, funny voiceover).
  • Quote: “My day as an electrician from my girlfriend who doesn’t know anything about being an electrician.…But they do stuff and they make good money.” — Jade Sprake (27:25)
• Making the Business Human: Show personality and home life; let others hype you up and create relatability.

8. Overarching Advice on Authentic Brand-Building (29:32–31:46)

• Don’t Copy—Find Your Voice: Authenticity trumps replication. Study yourself, what works/doesn’t, and keep iterating content.
  • Quote: “No matter how much you study someone else, you’re never gonna graduate being them. So you should just study yourself.” — Jade Sprake (29:32)
• Lean Into Your Own Life: “No one lives your life. You just gotta be really creative in the life that you live.” — Jade Sprake (30:11)

Notable Quotes & Memorable Segments

• “Stop trying to prove you’re good and start making people feel connected to you.” — Chris Lee (00:00)
• “Storytelling is really about…helping people see the vision that you want to create, but also the emotional attachment of why you want to create that vision.” — Jade Sprake (05:58)
• “There is not like one video of my guys ever finishing a job…It was always about…the back end of running this and what it takes to run it.” — Jade Sprake (09:49)
• “Everything we do every day is interesting to somebody if you frame it right.” — Jade Sprake (19:43)
• “No matter how much you study someone else, you’re never gonna graduate being them. So you should just study yourself.” — Jade Sprake (29:32)

Timestamps for Key Segments

• 00:00–01:31 — Why “Portfolio Page” Social Media Doesn’t Work
• 02:38–03:31 — “Make Social Media Social” and Creative Testimonial Strategies
• 05:58–07:12 — Building a Movement Through Personal Storytelling
• 09:49–11:51 — Why Jade Never Shows Finished Work
• 19:43–20:17 — Framing Boring Tasks as Challenges, Making Daily Grind Intriguing
• 20:39–24:30 — Filming & Editing Tips for Non-Experts
• 25:32–28:19 — Jade’s Content Blueprint for “Rob the Electrician”
• 29:32–31:46 — Why Copying Doesn’t Work & How to Find Your Voice

Actionable Takeaways

• Show who you are, not just what you do. Highlight values, struggles, day-to-day realities, and team dynamics.
• Prioritize emotional connection and relatability over flawless portfolios or review posts.
• Document daily life and processes. Make the mundane interesting with personal narration, voiceovers from family/friends, or unique angles.
• Start filming now. Use your phone and focus on authenticity; polish can come later.
• Develop a signature style and soundtrack. Let your music, humor, and quirks become recognizable in your brand.
• Study your own successes and failures. Build content around what resonates with your unique audience.

Closing Note

Jade Sprake’s philosophy is simple yet profound: Authentic storytelling, showcasing your personality, and focusing on real-life moments will grow your audience and turn your home service business into a brand people choose—even when you’re not the cheapest on the market.

End of Summary