Transcript
A (0:00)
Most home service companies are using social media like a portfolio. They post their finished work, they post five star reviews, and then they wonder why nobody cares. In this episode, I'm sitting down with Jade Sprague. She's pulled in over 10 million views in the home service space, and she breaks down what actually drives attention and inbound demand. We get in the shift that changes everything. Stop trying to prove you're good and start making people feel connected to you. Jade breaks down what that actually looks like in practice. From what to film when you don't have a camera crew, how to make the day to day interesting, to the pieces of content that will always outperform those before and after photos. If you want more leads in a brand, people choose. Even when you're not the cheapest in town. This one's for you, Jade. You have over 10 million views on your social media platform just in the last six months alone on almost 50,000 followers on Instagram, all in the home service space. What do guys need to be doing to get this kind of exposure?
B (1:04)
I. The first thing I would think of is, like, people need to stop posting so much about, like, the customer reviews and the work that they're doing and like, speaking into all the jobs that they're doing. But more so speak into like, who they are, why they run it, who their team is, like, the values behind the company, the things the company focuses on, and then show it.
A (1:24)
Like, so you're telling me, like, they got to stop showing, like, the results. Like, hey, this is the new job I did.
B (1:30)
People will post like just a photo of an. Of a testimonial and it's like, what does that do for anyone? Like, I feel like if I really wanted to check working with you, I would go look at the Google reviews, I'll look at your website, all the information I need to know about the job and the execution you can do lives there. But social media to me is the place that you actually get to connect with somebody and it's really disconnected to just show them, like a photo of a house and be like, windows are in. And it's like, cool. Like, it doesn't really help much, but getting to like, tell a story of like, people don't understand the amount of work it takes to actually put a window in a house, for example, or like, all of those steps. And like, explaining that out is actually a lot more interesting. And being like. Or like, people will say, like, I can imagine, like the storyline of people. Have you ever seen that thing that people are like, have you never. Have you ever seen your neighbor take out their garbage? And people are like, never. Like, it doesn't exist. Like, it's just like one of those. Like, we're all in, like, the same mirage that, like, our neighbors never take out their garbage. But, like, imagine being like, you've never seen windows be put in a house. Today's the day. And then you, like, joke around with it being like, this is your moment. And, like, that to me, is a lot more interesting. And I'm more, like, emotionally connected to, like, how are they gonna turn out than being, like, cool windows.