Mark Halperin (6:55)
But in a just and sensible world, these two guys and what they've said would be the topic of extraordinary debate in our political media culture. People would be talking about it now again on, On X. People are a bit. But what they've said is extraordinary. They've admitted something but then said explicitly or at least implicitly, this isn't a problem. Let me tell you. Let me show you what I mean. So here's Glenn Kessler again, just started a substack and he wrote the substack. It's primarily about his leaving the paper. And he said before he left the Washington Post, before he took the buyout, he wanted the paper to reinstall the position of ombudsman. It's a position they had but was eliminated for cost purposes. Ombudsman, I think, is a good thing. It's a person who works for the paper but has absolute independence to whatever they want. And they primarily write, maybe I'd say exclusively write about the journalism done by that organization to say when they get complaints from readers or sources or subjects of stories, have they done it fairly? Now, if you're in that job, like in any job in journalism, you shouldn't be biased. And I read the ombudsman for Washington Post used to have one, the New York Times, very few papers have them anymore. Sometimes they were not biased. So the pieces are largely about his interactions with the editor of the paper, arguing that there shouldn't be an ombudsman and then arguing that as he takes the buyout, the Post should keep the fact checker on. Now, the fact checker, conservatives would tell you, and this is what I observed, he would fact check Republicans a lot more than Democrats. And we would fact check Democrats less hard when he fact checked them than Republicans, not without exception. And we'll talk to him about that. But Republicans would tell you, just like the CNN fact checker, occasionally we'll fact check a Democrat just to keep their hand in and to suggest a level of bias. But this is largely about fact checking Republicans. And famously, for instance, he fact checked the question of whether the video showing Joe Biden's obvious cognitive mental decline, whether those were so called deep fakes or cheap fakes. And he basically said that they were and that Republicans were, that news organizations were taking Republican video and using it to create a misleading impression. Again, I could give you other examples, but I think that one tells you what you need to know about how conservatives viewed him. And as I said, he famously gave out Pinocchios. So if you lied a little bit, you got one Pinocchio, you lied a lot, you got two, three for, you know, a pretty big lie. And then four was kind of the ultimate end. This person's lying. And, and I have to say, I give him credit, he was pretty rigorous about, about trying to make it meaningful, but in my experience, again, slanted. All right, in that sub stack that he wrote, he also wrote about the Post and the question of bias. And he said when he met with the editor, the editor said to him, he alleges, what could we do at the paper to appeal to Fox News viewers? You know, when Michael Jordan was playing basketball and he was a Democrat, but he wouldn't endorse Democrats. And people asked him, why, if you're a Democrat, why wouldn't you vote endorse Democrats running for office? He would say, because Republicans buy sneakers too. And that was the attitude that my mentor at ABC News, Peter Jennings had, which is, we shouldn't just be trying to win liberal viewers, we should be trying to win the whole country. Why would you take basically half the market and say, we're not interested in your business? So here's what Glenn Kessler said in thinking about the business. Now, I will say this. I'm a journalist who thinks about business. I've always, I always have. I've always thought of what's our business model, how are we going to make money? And you've seen the failure even of people in management side of these news organizations over the years to think about the realities of a changing marketplace has led to the precarious position a lot of these organizations find themselves in. But journalists themselves almost never think about business. But Glenn Kessler, in the context of this substack, writes about the Post business model. Here's what he says. B1 conservatives were an untapped market for growth, especially for a news organization where traffic was falling. And I'll say parenthetically, the Post is in a world of hurt because of declining revenue and audience. He continues, but there's a conundrum. If most of your readers are liberal, how do you attract conservatives without losing your existing base? So he has various ways, he says in the column, to know that his audience, the Post readership, is liberal. So again he raises the question, if you, if the current readership is liberal, how are you supposed to get conservatives? He, he goes on, this is B2, the Washington Post readers who cared about politics in the federal government. Most of them are liberal and probably never watch Fox News. Finally, Glenn Kessler, B3 here. While it would be great to get a more balanced mix of liberal and conservative readers, I didn't understand how one could attract conservative readers who have their choice of many right wing news sites besides Fox without alienating existing readers. So again, he's absolutely right. The Post readership is liberal. And the Post business model is dependent on keeping those liberal readers. And if the Washington Post wants to be a text version of msnbc, they can be. That'd be the choice of the ownerships. Although the current owner, Jeff Bezos doesn't. Bezos doesn't seem to want to be that. He seems to want to change it famously dropped the practice of endorsing. So they weren't going to endorse. Kamala Harris for president has suggested the editorial page will be less hospitable to liberal voices. A bunch of liberal journalists have left the Washington Post. Columnists and reporters. Some have left the Washington Post not necessarily because they're liberal, but because the paper is a mess. But why is the paper a mess? The paper's a mess because it pretends to be an organization that covers everybody fairly, everybody equally, regardless of ideology. And what has it been, even back to the fabled days of Ben Bradley and Woodward and Bernstein, it's been a paper whose journalists and editors are largely liberal. So again, inputs and outputs. If you're editors and your journalists are largely liberal, what do you think your readers are going to be? And they reflect that bias in their stories. What do you think your readership's going to be like? It's going to be liberals. So Glenn Kessler breaks down the reality and says, yeah, our business model is we're addicted to liberals and so how could we possibly risk appealing to conservatives? Well, the answer to me is, and we'll talk to Glenn Kessler about it, don't be a liberal paper. Don't be a conservative paper. Be a world class paper with great reporting and scoops and writing and news you can use. And if you want to throw in cooking and wordle type games, sure. But for him to acknowledge that the paper's readers are all liberal and therefore the only way the paper can survive is to feed them liberal stuff. I find that to be insane. And again, he just, he just basically throws up his hand and says, that's the reality. Now I give him credit because if you ask most people at the Washington Post, who I talk to, reporters there and editors, are you addicted to a liberal audience? They'd say, oh no, we're not. We're fair minded. We only write fair stories. And our audience, you know, is, is varied. They have some conservative readers, of course, but what a remarkable concession. We can't be fair. He's saying, in effect, we can't be fair because if we were fair, we'd go out of business because our existing audience wouldn't like us being fair. It's not about going from being a liberal paper to being a conservative paper. It's about being fair. But again, I'll say his conclusion is not the paper should change. We shouldn't be a paper who's attracting only liberals. We need to reconsider why we're doing that and build a better, bigger, more journalistically sound organization by appealing to everyone instead of saying that. He says, I don't really understand how the Post can solve this because they've got their audience. All right. Now, Terry Moran Again, Terry writes in a substack. It's primarily, or the purpose of it is about CBS and the merger between the buyers of CBS and Paramount and how they're at war with the head of the FCC who is an unabashed conservative. That's the focus of the column. But in the column Terry writes about bias at ABC Now. Terry was fired. ABC now is afraid of the Trump administration and Disney. And so although their coverage is still laughably biased, they're looking to avoid situations where the Trump administration could be critical of them or go after them with their federal licenses for doing things that are just over the top biased and open. That's why they settled on the George Stephanopoulos case. So in this case, Terry goes on Twitter late at night and writes really personally negative things about Stephen Miller and the President and ABC decides to dump him. So Terry in his column says something that's true, which is rhetorically at abc. And I know this because I work there with him and he's very active on the email lists, listservs, and on the conference calls. Terry, although he himself, by every measure I can see, is part of the liberal media establishment. Terry himself would say we need to listen to conservative voices there, that there is another point of view on this. Despite that, or maybe because of that, here's what Terry wrote in his substack about ABC News. This is a B4. Please quote, were we biased? Yes. Almost inadvertently I'd say. Now I'll come back to that. Inadvertently find that to be a kind of a wise word to use here. ABC News is the same problem so many leading cultural institutions do in America. A lack of viewpoint diversity. Now that's right. Except for inadvertently, I wouldn't say the bias is inadvertent. My big the first time I confronted a liberal bias in kind of a head on way in the context of politics was when in 1992, Pat Buchanan was running against George H.W. bush in the primary. And Pat, who's a wonderful guy, you may disagree with some of his views or a lot of his he's a wonderful guy Pat agenda, if you go back and look at it, was basically the American first agenda. Trump's agenda on trade and immigration and, and corporate power and anti Washington bureaucrat. My colleagues at ABC News mocked Pat. They had no interest in understanding his supporters or his agenda or why a guy with no money and, and no real history at that level as a principal, he was a staffer. Why was that guy giving an incumbent president of the United States a run for his money? Why? Because of his ideas. And they had no interest in that. They would mock him. They didn't want to cover him. All right, so Terry says inadvertently biased. I wouldn't say it's inadvertent. I'd say it would be cultural. Here is next and more from Terry's substack. B5. Terry Moran says it's no secret there are hardly any people who supported Donald Trump at ABC News or the other corporate legacy mainstream news networks. And this is bound to impact coverage. Duh. Of course it's going to coverage. The only thing I would take exception with here, two things. One, it's no secret. Well, it's denied by people in the media. So they certainly. It's kind of like saying Biden's mental acuity decline was a secret. Well, it wasn't a secret because everybody who wanted to see it could see it. But it was a, quote, unquote, secret in the sense that Terry Moran's admissions here are not something you hear from George Stephanopoulos or Chuck Todd or other people who've run political coverage at these networks and then put it back up. The other thing I take issue with here is when he says hardly any people who supported Donald Trump. Well, there are in fact a few closeted people like in Hollywood at these news organizations who do support Donald Trump. But it's more than they didn't support Donald Trump. They were openly hostile to Donald Trump and that they used their power and their, their platforms to try to keep him from winning and to try to keep him from succeeding as president. So I think it understates the case. One, one more excerpt here. TERRY MORAN, B6 the old news divisions don't hear many of the voices of the country because those voices aren't in the newsroom. He goes on and he says this. News teams go out with a microphone and a camera and accost people at Trump Rallies. Interesting use of the word accost people at Trump rallies. But to me, that often comes across as weirdly anthropological and inaccurate, kind of like trying to understand nature by visiting a zoo. You don't really see a tiger at the zoo, just a version of a tiger. So one reason I knew Donald Trump was at a good chance to win in 2016 is because I covered Trump rallies and I talked to Trump supporters in 30 states, and I didn't talk to them like they were anthropological creatures. Terry's right. This is the attitude. Those voices aren't in the newsroom. Well, if you're a reporter and you're hired into a liberal newsroom, okay, your obligation is to not be ignorant and say, well, I'm going to get my sense of America and my sense of Donald Trump and of Hillary Clinton and Joe Biden. I'm not going to get it from my colleagues in the newsroom because they're all liberally biased or almost all. And I'm not going to get it by going to Trump events and talking to voters like they're animals. And I'm not going to get it by my friends and my relatives. Most of them are also liberal, or the people live in my neighborhood and New York or Washington, also mostly liberal. I'm going to get it by understanding America. So, again, what Terry says is true. The news divisions are not diverse ideologically, that even as there's been less, as he writes in his substack, less control of news organizations by white men, there's still no ideological diversity that's meaningful. The decisions, the editorial coverage, the tone, the posture is set by a bunch of liberals. And again, Terry says his colleagues go out and don't really report in the right way to try to understand Donald Trump's America. That's also true. But I say about Terry what I said about Glenn Kessler to simply say the truth of what exists. Glenn Kessler says we're addicted to our liberal audience. Terry Moran says our journalists don't have any ideological diversity and they don't really understand Donald Trump's America. You got to take the next step as far as I'm concerned and say, that's not right. How could Terry have worked for decades in a newsroom knowing as he did the lack of diversity, and not say either here's what I did about it or here's what we should do about it, or how awful that we're alienating potential customers and not doing what we're supposed to do as journalists by failing to stand up and say, whoa, whoa, Whoa, whoa, whoa. As I have done throughout my career, patting myself on the back here, I have always said to the people I work with, how could we do this? How, how could we choose to alienate half the audience, potential audience, and how could we fail to figure out how to change it? Again, looking forward to talking to Glenn Kessler about this. And maybe Terry can come on another time. Terry says yes, from my perspective, the old news networks are biased. They are. So here you have a situation with two guys. They're out now in the, in the independent journalism world. And, and are they writing these truths, which, again, if you took them to people at the Washington Post, the New York Times, NBC News, I think you get mostly denials, even in private, but certainly in public. Why are they writing these truths? Well, maybe it's because they didn't feel comfortable and safe saying them when they were employed by people who they were going to accuse of dereliction of professional duty. Maybe. Although Terry very outspoken, typically, the guy writing the Pinocchios presumably might want to call out his own organization for some Pinocchios when they deny liberal bias, but also they're trying to sell their substacks now. Right. And maybe they think this will get attention. Certainly gotten my attention. Maybe they feel not just unshackled, but looking to be truth tellers, belatedly. But I'll say again, it's not enough to say our audience is liberal. It's not enough to say our newsroom is liberal. You got to talk about the implications of that. And as I've said, the implications are threefold in my view, primarily, although there's a lot of other implications. One implication is you're not doing your job. You're fundamentally failing at your job. And organizations that fundamentally fail over the long term, they don't survive. That's just basic about society. Number two, you're helping Donald Trump. And again, this is the great irony. You're helping Donald Trump by. I can't tell you the number of people who've come on two way, and I've talked to over the years who said, I don't much like Trump. You know, I have a lot of problems with him personally. I don't like all his policies. But the liberal media bias is so overwhelming because it sets the terrain for everything else. For the prosecutions of Trump, for the attempted assassinations of Trump, for policy disputes. They said, I got to vote for Trump because I got to send a message to the liberal media. They can't get away with it. And the last thing is it Erodes trust in an organization, in an institution, in a profession that. That has to be part of our democracy. The founders saw that there's lots of other media now. There's, there's programs like this. There's Fox News, there's Newsmax. There's all. There's all sorts of other opportunities for people on social media and new media to get. To get access to reach people. But these dominant media organizations still play an enormous role. They have big audiences, they influence each other, and they are respected institutions that reach a lot of America. Unfortunately, too much of it they're reaching is blue America. But they are respected. And in the case of places like the Wall Street Journal, whose news division, not the editorial side, is actually less biased than it used to be, but still shows some bias. Washington Post, New York Times, these are institutions that, that don't have analogs on the right. Places that can file Freedom of Information act requests, places that can do international coverage, that can hold all powerful interests accountable to the public interest. And they do. And they do it to Democrats sometimes, too, as I said before. But these institutions, same with the broadcast network news divisions and the cable news divisions, they have enormous power still. That's why I call them dominant still. Their influence is lower than it was, but they still have some dominance. And certainly they do in blue America. And as I've said before, not only does it help Donald Trump, it hurts Democrats, because every game for them is a home game. Every game for them, they're going to get the benefit of the doubt from places like ABC News and the Washington Post. That makes Democrats lazy. It makes them assume implicitly, well, we'll get a lot of positive coverage for what we do, and Trump will get a lot of negative coverage for what he does. And so we don't have to be fair, we don't have to fight hard. We don't have to create our own kinds of media like people have done on the right. We don't need our Joe Rogan now. They say they do, but the incentives for them to do it are just lower. Why did Rush Limbaugh rise up? Why is there all this conservative talk radio? Why are shows like this not my show, my show is not conservative. It's just for the truth. But why have people like Megyn Kelly and Tucker and Charlie Kirk, why have they been successful? Because they see an audience that they can fight for through the bias. There's a real market there. There's an alternative. Why have conservative politicians supported those places? Because they now have a place to go. So I will say, finally, I'm so concerned about this. I'm so grateful for these two guys for exposing the truth. But I want three things. I want a national debate about it. I want these organizations specifically that they've written about to soul search and and ask questions whether these guys are telling the truth. Because they are. And then finally, I want everyone in my profession who's liberally biased to say, can I change? Can I be fair to everyone? And if not, what's the new job? I can get to clear space in the newsroom for someone who will do it correctly. Tell me what you think about today's report. My reported monologue is always subject to your ombudsmanship. Send me an email@nextup halperinmail.com you can always find this program on all the big social platforms, x, Instagram and TikTok. My handle is @nextup halperin. And of course, if you'd like to watch the show to see what shirt I've chosen for the day, check it out on YouTube@YouTube.com NextUp helper in a moment, one of the reporters, newly unbound and truth telling. Glenn Kessler, formerly of the Washington Post, now of Substack. He's next up. 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Text next to 989-898. Consider diversifying a portion of your savings into gold. That way even if the Fed doesn't get its act together, you can still say ahead of the curve for yourself. Do it today. Next up for more on this question of America's most influential newsrooms and their posture towards their audience and their journalism. Joined by Glenn Kessler, one of the most accomplished managers of a feature in American journalism over the last two decades. I would say is fact checker feature. And his bestowing of up to 4 Pinocchios got tons of attention, great traffic for the paper, and often discussed. And of course, politicians of both sides would wield his reporting whenever he agreed with them and denounced it whenever they didn't. Then that's, that's something all journalists would like is to be in the conversation. So, Glenn Kessler, welcome and thank you for making time.