Mark Halperin (13:31)
So one big piece of the political story is government scrutiny of whichever deal gets done. Now, we'll have a couple of weeks now where we'll play out and we'll see whether the shareholders caused the Warner Brothers board and CEO to flip and say, well, no, you know, the Ellison offer is better, but whichever deal gets done in the next couple weeks and is final, final, then we're going to see a long period of lawsuits and scrutiny from the Trump administration. And the suspicion is that if the scrutiny is on the Netflix deal, it may be very tough scrutiny because of the Ellison friendship with the president and because of Jared Kushner's involvement in the Ellison bid. It's going to be. The Justice Department's going to scrutinize it. The ftc, there's been skepticism, and the president's already talked about this privately. According to many news organizations, Netflix is already really powerful and big. Should they really be allowed to do this? This question about scrutiny is going to go on for some time. And it could be that one side wins and then. And then the regulators say no, and. And then we'll see. That could be months, certainly be months, could be years down the road. Will the loser come back and say, well, we still want to buy the company. We'll see. But that regular, that question of where's the president on this? Which side wins and then which side gets the scrutiny? And how does that go? That's massive. Okay. That's the first political angle is just how's the president and his government going to navigate Once, once there's a, once there's a final deal on the table and how's that going to be navigated? The second political point is about the culture wars. About, as I said at the top, who controls our media? Okay, Someone is going to win this asset. Almost certainly one of these two will win. It could be over a long period of time. That's going to be a giant in the media world. If it's Netflix, they're just on the entertainment side, okay? But that's a massive capacity because so much of our political conversation downstream from culture comes now from the streamers. You think about the shows you watch on Netflix or on Disney plus or on Hulu, these are, these are hugely cultural influential shows. And when they're ad supported now that's where a lot of political messages are going. So that consolidated real estate is a massive, a massive political part here. The winner of this, they say they're in it for business and to a large extent they are. But Ellison, for instance, has, has said he sees too much bias on the news side. He wants CNN and CBS combined and he wants to make this into a product that is, appeals to the 70% of the country that isn't super partisan. That's a massive thing that's on the news side. But even on the entertainment side, where you think, well, it's entertainment, conservatives look at the, the entertainment products out there and their critique is too woke, too coastal, too elite. And so they're looking to Ellison, who's, you know, a coastal elite, but not woke, and saying we want the storytelling not to be done by Netflix, whose leaders and history is, is liberal. The Obamas have a deal there that's very resonant for a lot of people on the right. They want to change, they want Ellison to win, to change the storytelling and the news to be more fair minded, maybe, maybe more conservative. The Democrats think of this differently. They, they think of freedom for telling stories. They don't want a combination. The liberals who don't want Netflix there, they don't want there to be so much consolidation that you don't have freedom, you don't have great storytelling. And then the central question is not just what's out there, but what stories get made and what don't. You know, in politics, right, you've got gatekeeping, you've got cultural prioritization. We what is going to happen on the entertainment side? Because they both want the entertainment. Both, both the suitors, Paramount and Netflix, they want the entertainment stuff that will give them enormous ability to influence the Cultural conversation. And then if Paramount gets is the winner, they want the news products. Netflix is going to let the news product be in a separate company. They don't want it. But for the President, CNN is massive. CNN is massive. He does not want CNN to continue the way it is. He's been mixed in his view of how CBS has performed ever since they just recently became part of Paramount. With our friend Barry Weiss over there, he's critical of 60 minutes, been critical of explicitly in the last few days of the CBS management. So I don't know if that's as it often is for the president on social media just for show, but the President would like to see a combined cnn, CBS cover things differently, not be liberally biased. And Allison has been extraordinarily articulate in talking about and optimistic and kind of idealistic and saying we want a whole brand news product. So the first area again is regulation and scrutiny of antitrust. That's politics. And then the second political area is this conversation about culture. Huge impact. Whoever wins this, maybe it'll be resolved next year, maybe It'll take till 2027. Is streaming is now for young people one of the main persuasion battlegrounds. It's where young voters are watching. They're not, they're not watching ad, political ads on their local CBS or NBC station. They're on streaming. And that power to control those streaming platforms is a huge political fight. All the people who do politics now thinking about 2026, then the presidential, they're still going to buy ads on local broadcast channels for sure and cable. But a lot of that is shifting to a place where the rules of buying ads, the algorithms and how they work, the policies for buying ads, campaigns are scrambling to understand that. We saw that in 24, it'll be even more pronounced in 26. And now we have before them as they think about how do you influence voters behavior, how do you influence who they're going to vote for and how they think about issues. Now they're thinking, well, where is that going to play out? It's going to play out on streaming. It'll be on social media too. But a big part of it will, will be streaming. And now the private decisions that are being made by places like Netflix, Paramount and, and Warner, they're going to be made have a huge impact on again, what are the shows, who's watching them? How do you buy ads there? How do you maybe get messages within there? And then again, what's the culture? That's a, that's a massive, a massive shake up in how people think about campaigns where they're raising billions of dollars to spend on voter communication. Where are they going to spend it? They're going to spend it on these platforms. Who's going to control them? Past mergers of in the media were big. We've seen big ones. You know, somebody bought the Walt Disney Company. We've seen. We've seen all sorts of political, I mean, media deals. This one is existential, okay? Everything now is content. Content is our culture, and our culture is upstream from politics. This fight is going to decide who tells the American story, right? Who's going to shape the national narrative, not just in terms of the content they create, but who controls the platforms. Because those platforms, in and of themselves, what sometimes people call pipes, those platforms are so central now to the brands people look to, the shows they look to, the personalities they look to. So, yeah, it's a big business story, no doubt. And we go look at it as a business story in just a minute. And I cover it and watch it closely as a business story. But this is about political realignment. This is about who is going to control some of the most influential platforms, some of the most influential shows that are out there. And I got to tell you, right now, it's up for grabs. Okay, it's up for grabs. Who's going to win this? But you can be sure that people in Washington are watching. When you have Elizabeth Warren saying Netflix shouldn't win, when you have some people close to the president saying Netflix shouldn't win, when you have Jared Kushner saying Netflix shouldn't win, there's a lot of people across the spectrum saying, we don't want that outcome. It's going to be fascinating to watch the political messages that come from both sides. You know, Netflix can say, hey, look, this other bid, this bid from. From Paramount includes foreign money. That's a political argument. That's a political hot button. And on the Paramount side, they can say, hey, this Netflix offer is not good for the movie business. It's not good for the culture of freedom, and it's not good for the news business. So you're going to see a lot of arguments out there. They're going to be paid advertising. There's going to be press conferences, there's going to be phone calls, there's going to be hits on tv. Watch it all. A great business story for sure. But think about what's happening right now. Some of the biggest brands, historically and currently in entertainment, in platform hbo, one of the biggest brands in the history of platforms and then news. All of it's now up for grabs. And the politicians are concerned, of course, about the consumers. They want the consumer to be king. And they know that the wrong kind of consolidation will hurt consumers or potentially hurt jobs. It'll hurt the ability of movie theater owners to stay in business. There's a lot there to be concerned about regarding the public interest. But also, make no mistake, when something's a political story, power's up for grabs as well. The president.