Podcast
NIQ Need to Know Podcast
Hosted by NIQ · EN
You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands. Get related insights here.
7episodes
Episodes
Newest firstAll episodes
Episode 6: Consumer Behavior the "Spend Z" edition
Aug 9, 202400:24:56Tap to summarizeUnderstanding Gen Z's values, motivations and diversity is key to unlocking growth and brand loyalty for manufacturers and retailers -- join us for a look at our latest report on the wealthiest generation to come. Get the Spend Z report here.
Transcribe →Episode 5: Identifying Meaningful Change in Consumer Behavior
Jun 3, 202400:17:09Tap to summarizeWhat macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments.
Transcribe →Episode 4: Shoppers Under Pressure: Finding Stability in Change
Apr 22, 202400:11:52Tap to summarizeIn this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader.
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Episode 3: Live Q&A - Questions from our Clients on Pricing and Promotion
Aug 30, 202300:31:37Tap to summarizeWe took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch.
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Episode 2: Crafting Effective Promotions in a Post-Covid Era
Aug 1, 202300:05:40Tap to summarizeJoin Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy.
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Episode 1: What CPG Brands Need to Know About Balancing Sales & Margins
Jul 14, 202300:08:49Tap to summarizeIn this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share.
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Trailer- NIQ Need to Know
Jul 7, 202300:01:25Tap to summarizeRecently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more.
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